InSites // Dream Seed Multimedia, Lancaster, PA

InSites: September 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Wed, 01 Sep 2010 00:00:00 +0000

In this issue:
Is SEO all it’s cracked up to be?

Dream Seed Multimedia newsletter
September 2010

About Dream Seed:

From the Editor

I did it! I finally gave away a copy of one of the best search engine optimization books on the market today! (Scroll down to see who the winner is.) I hope to have more fun opportunities for you to improve your websites and grow your organizations in the future, so keep reading. You never know when your next chance will be…

Now that I’ve highlighted the advantages to great SEO for your website these past few months and with this excellent book, I thought it would be good to include some caution as to why SEO isn’t the only important factor for your website. Find out what truly makes a website successful or not.

If you like what you read, please forward this newsletter to a friend who might find it useful. You can also find me on LinkedIn and follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website Marketing Website myth: Great SEO means a successful website

If you’ve been working hard to improve your website’s search engine optimization (SEO), you may not really be improving your site. Believe it or not, some websites succeed in search engines, showing up on the first page of results, but still aren’t real successes. These websites fail to bring in paying customers, to generate qualified leads, or to make any other kind of conversion. Why is that? And how can it be repaired?…

Find out how to make a successful website…

September special: Get an extra web page!

For those planning a new website, Dream Seed will add a web page at no cost to any web design package for new contracts signed September 1-30, 2010. This offer is exclusively for newsletter subscribers and cannot be combined with any other offer or applied to existing contracts.

Special Announcement Congratulations Sherry Sensenig of 10-8 Aerial Service, LLC!

We’re excited to announce Sherry Sensenig of 10-8 Aerial Service, LLC, as the winner of a free copy of Search Engine Optimization, An Hour a Day by Jennifer Grappone and Gradiva Couzin (a $29.99 value)!

10-8 Aerial Service, LLC, specializes in LTI Aerials, Snorkels and Tele-Squrts on firefighting equipment. They are a full-service shop covering everything from routine maintenance to major repairs, performed at their location or yours. Their technicians have spent many years (almost a quarter of a century each) honing their skills at the LTI Aerial factory service facility. 10-8 has the reliable experience to keep your firefighting apparatus “In Service and Available” at an unbeatable price. Visit 10-8’s website for more information about their exceptional service. Congratulations again to Sherry and the 10-8 team!

If you entered and did’t win or missed your chance to enter altogether, stay tuned to InSites for more exciting opportunities to help your website succeed!

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September special: Free web page
The great SEO myth
Congratulations!

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InSites is published by Dream Seed Multimedia. Each month, we’ll bring you some useful information on getting the most bang for your buck when it comes to your website, all geared toward the empowerment of your small business or nonprofit!

InSites: August 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Sun, 01 Aug 2010 00:00:00 +0000

In this issue:
8 tips for a great website. Win a free SEO book!

Dream Seed Multimedia newsletter
August 2010

About Dream Seed:

From the Editor

Websites can be powerful marketing tools for any business or nonprofit if used wisely. But they do take some ongoing work and maintenance. I’ve seen people who put a lot of time, money, and effort into planning a successful website, only to let it go and then be disappointed by the results.

In this issue, I’ve provided a summary of some important tasks (with links to more information) to make your website more successful. Email subscribers to this newsletter can also win a free book on best SEO practices (a $29.99 value) to add to your website plan. Just scroll down for the details.

As always, please forward this newsletter to a friend who might find it useful. You can also find me on LinkedIn and follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website Marketing Eight smart tips for a successful website

It’s all too often that people think that websites are magic bullets to bring them money and publicity. When it doesn’t happen right away (or even at all), some people get upset and think something is flawed with their website. What they fail to realize is that a successful website rarely just happens. It is the result of smart, methodical work on the part of the website owner…

Boost your website’s success…

August special: Win a free copy of a great SEO book!

If you are an email subscriber to this newsletter, you can enter for your chance to win a free copy of Search Engine Optimization: An Hour a Day, a $29.99 value! Get tons of excellent tips for improving your website’s performance. Simply subscribe to the email version of this newsletter, and then visit and complete the entry form by 5:00 p.m. EDT, August 20, 2010.

Insightful Tip Don’t forget:
SEO isn’t everything

We’ve talked a lot about search engine optimization in this and past newsletters for good reason: It’s an important factor in your website’s success. But remember that it’s not the only factor.

Don’t get sucked into “professional” SEO that sounds too good to be true…because it probably is. SEO is not the end-all, be-all of your website. First and foremost, you must remember that your website is about meeting customers’ needs and wants, not about being #1 in search engines. If you focus your energy on your customers, trying to attract your target audience, and tried-and-true SEO methods (and there’s a lot of snake oil out there, so be careful!), you’re well on your way to an excellent website! (And if you’re debating hiring SEO services, check this out first to know what to look for.

Read InSites

August special: Win a free SEO book!
8 tips to improve your website
Using SEO wisely

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InSites: July 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Thu, 01 Jul 2010 00:00:00 +0000

In this issue:
Choosing the right web host. Save 15% on a new web design package!

Dream Seed Multimedia newsletter
July 2010

About Dream Seed:

From the Editor

We spend a lot of time talking about how to make the best websites for our small businesses and nonprofits, but we don’t often address one important issue: web hosting. Hosts come with all sorts of options, services, and prices. If you know what you’re looking for and what questions to ask, you can find the best one to suit your needs.

If you’re in the Lancaster, PA, area, I’ll be presenting the SCORE workshop on search engine optimization and improving a website’s effectiveness again on June 23. It’s not too late to register!

Remember, if you like this newsletter, please feel free to forward it to someone who could use it. You can also follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website Hosting How to choose the right web host

Whether you already have a website or are just getting started, you want to make sure that you have the best possible web host for your needs. After all, your host is where your website will live, so do some comparative shopping since not all hosts are created equal…

Learn how to find the perfect web host…

July special: 15% off new web design package

If you’re thinking about a new website, sign up with Dream Seed, and save 15% off the base price of a full web design package! This offer expires July 31, 2010, is exclusively for newsletter subscribers, and cannot be combined with any other offer or applied to existing contracts.

Insightful Tip How to change web hosts

Above, we took a look at some important consideration in choosing a web host. It’s easy to take this advice when you’re building a new website. But what happens when you already have a website with a web host? Is it possible to move? Absolutely!

Moving an existing website does require some planning, but it’s something that’s done every day. If you’re considering making a move, check out my article, “Changing Web Hosts in Five Steps,” written for an earlier newsletter. It will guide you in making all the right decisions. Good luck!

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July special: 15% off new web design package
Choosing a web host
Moving web hosts

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InSites: June 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Tue, 01 Jun 2010 00:00:00 +0000

In this issue:
What’s better for your SEO: Do it yourself, or hire an expert?

Dream Seed Multimedia newsletter
June 2010

About Dream Seed:

From the Editor

Search engine optimization is an overwhelming, complex, and sometimes even frustrating activity. However, you can also reap some wonderful rewards as well! SEO can be quite time consuming, so do you do it yourself or hire an expert to help? We’ll explore your options so that you can make an informed decision.

If you like this newsletter, please forward it on to a friend. You can also follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website MarketingSearch engine optimization: Do it yourself, or hire an expert?

Getting to the top of search engine results seems to be something most every website owner wants. However, doing so is a difficult challenge that rarely happens overnight. There are many factors to consider, and search engine algorithms (the top-secret formulas that determine how to rank websites in a search results page) are changing all the time. And a few missteps can penalize or drop your website altogether.

So what does a website owner do?…

Find out how to plan your SEO strategy……

June special: Free titles and headings

If your website needs better titles and headings to emphasize your keywords and phrases, let Dream Seed update up to five page titles and fifteen headings for free! This special expires June 30, 2010, is exclusively for newsletter subscribers, and cannot be combined with any other offer.

Insightful TipWhere can you find reliable SEO advice?

In my article above, I discuss being an educated website owner so that you are aware of whether or not certain SEO strategies or services are going to help—or hurt—your website. However, you may be asking yourself, “How will I know what’s reliable and what’s not?

Here are some reliable websites to check out, and all offer some sort of free advice, resources, or articles:

You also should check out one of the best books on the subject (mentioned in my article above), Search Engine Optimization: An Hour a Day, 2nd ed. by Jennifer Grappone and Gradiva Couzin. It’s well worth the investment.

Read InSites

June special: Free titles and headings
Hiring SEO services
Reliable SEO sources

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InSites: May 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Sat, 01 May 2010 00:00:00 +0000

In this issue:
Does your marketing turn your prospects off?

Dream Seed Multimedia newsletter
May 2010

About Dream Seed:

From the Editor

Frequent readers of this newsletter will know that I usually include tips and advice for making the most of your website, particularly on how to attract new business. If you’re interested in a great program that will walk you through the major steps needed to make your website work hard for you—on your own time AND for free—pay attention to future issues of the newsletter. You’ll have a chance sometime this summer to win a valuable giveaway. Stay tuned…

It’s been a few months since I featured a guest writer in my newsletter, and it’s also been a little while since I brought you a general marketing topic as well, so this month’s issue does both. The guest article tackles a problem that’s all too common in small business marketing: not directly addressing a customer’s needs. I see it often in websites as well.

If you like this newsletter, please forward it on to a friend. You can also follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

MarketingIs your marketing tool narcissistic?

You know this type: completely self-absorbed, and talks only about himself that every topic of conversation leads back to him. A narcissist.

Guess what? The same characteristics can be found in many marketing tools whether it’s door hangers or print flyers and brochures. These tools are egocentric and are only interested in talking about their business and the products and services they offer.…

How can you assess your website visitors’ experience?…

May special: Free proofreading

Communicate a strong message with a great web page. Dream Seed will proofread one web page on your site for grammar and spelling errors at no cost. This special expires May 31, 2010, is exclusively for newsletter subscribers, and cannot be combined with any other offer.

Insightful TipDoes your website meet visitors’ needs?

Even though the article above discusses offline, or print, marketing materials, the same advice definitely applies to your website. Just as too many brochures are all about the company or its services, websites suffer from narcissism as well.

If someone hits the internet to try to find a solution to a problem, a meaningful gift, or a way to make a life improvement, that’s exactly what they’re seeking. Your website needs to showcase just how you have the perfect solution, the perfect gift, or the perfect improvement. That message can get hidden behind stories of your business’s history or explanations of your different services. Don’t get me wrong; it’s not that these have no place on your website, but first and foremost, your website needs to show how your goods or services will meet a need or satisfy a desire. When potential customers know how your product or service meets their needs, potential customers become paying customers.

Take some time to review your website through the eyes of a potential customer. How well does it perform?

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May special: Free web page proofreading
Marketing narcissism
Website visitor needs

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InSites: April 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Thu, 01 Apr 2010 00:00:00 +0000

In this issue:
Learn how easy (or difficult) your website is to use.

Dream Seed Multimedia newsletter
April 2010

About Dream Seed:

From the Editor

When we think about our websites, we often think in terms of how many sales we make from it, if it’s updated with the latest content, and how it’s performing in the search engines. These are all important to consider, but sometimes we forget to look at our websites through our visitors’ eyes. That’s why you’ll see advice below on how you can assess the user experience on your website.

Don’t forget: I’ll be presenting the SCORE workshop on search engine optimization and improving a website’s effectiveness April 1. If you’re in the Lancaster, PA, area, it’s not too late to register!

If you like this newsletter, please forward it on to a friend. You can also follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website DesignHow usability tests improve your website

One often overlooked part of the web design process isn’t technological at all. It doesn’t involve fancy coding or difficult concepts. It involves the most important part of your business or organization: people!…

How can you assess your website visitors’ experience?…

April special: Free Google Analytics set up

Newsletter subscribers can get Google Analytics set up for FREE on their websites! If you host and/or maintain your website with Dream Seed, contact us today to get Google Analytics set up with you at no cost. This special expires April 30, 2010, and cannot be combined with any other offer.

Insightful TipWhat do your errors say about you?

While we’re discussing the user experience on a website, we must not forget about error pages and messages. Do people repeatedly try to go to the same page on your website, only to be greeted by a “Page Not Found” error message? You should monitor your error logs to see if these error messages are one-time occurrences (probably user error) or if there are patterns (a page was moved, or an incorrect link is somewhere).

If you notice patterns in your error logs, then it’s time to call your web designer and ask for something called “URL redirection” or “301 redirection” on those bad web addresses. This will allow someone to be taken to the right page (if they use a bad address that was redirected), rather than see the error and be frustrated.

If you don’t know how to check your error logs, talk to your web designer or web host. You can also set up something to check error pages in your Google Analytics account. Checking your errors is one more way to improve the user experience.

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April special: Free Google Analytics set up
Website user experience
Tracking error pages

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InSites: March 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Mon, 01 Mar 2010 00:00:00 +0000

In this issue:
Call your website visitors to action!

Dream Seed Multimedia newsletter
March 2010

About Dream Seed:

From the Editor

In case you missed it last year, I’ll be presenting the SCORE workshop on search engine optimization and improving a website’s effectiveness three more times in 2010. The first opportunity is April 1. If you’re in the Lancaster, PA, area and are interested in attending the workshop, you can see the details and sign up here.

SCORE is a terrific organization that offers great advice and support for small businesses; in fact, they really helped me get started. Visit SCORE’s website for more information about what they offer and to find a chapter near you. For local Lancaster folks, you can also visit the SCORE Lancaster website as well for their other offerings.

If you find this newsletter useful, please forward it on to a friend. You can also follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website MarketingDoes your website “call to action”?

Your website has (or should have) one or more goals to convert your website visitors into leads or paying customers. All your visitors need to do is take a specific action. But can your visitors easily figure out how they can take action? Let’s take a look at how to strengthen these “calls to action” so that you will turn more potential customers into paying customers…

Learn what makes a good call to action…

March special: Call to action credit

Add or improve the call to action elements on your website. Dream Seed is offering a $20 credit for call to action additions or revisions to your website. This special expires March 31, 2010, is exclusively for newsletter subscribers, and cannot be combined with any other offer.

Insightful TipLearn by example

A picture is worth a thousand words. In the article above, you’ve read about the importance of having a call to action and how to make it strong and compelling. So now, how about some examples? See how white space, size, and color really help a call to action button “pop.”

Here are two sources of excellent examples to get your creative juices flowing. Design Shack features some real-world examples of terrific call-to-action buttons for your consideration. Also, Smashing Magazine includes a gallery of fine call to action examples, along with some discussion of what makes them so good.

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March special: Call to action credit
Calls to action
Button examples

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InSites: February 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Mon, 01 Feb 2010 00:00:00 +0000

In this issue:
Make your website more enticing, and welcome more visitors!

Dream Seed Multimedia newsletter
February 2010

About Dream Seed:

From the Editor

I hope that the first part of your 2010 has been off to a successful start! I know that I’ve found myself busier than usual, all with good stuff, so I wish the same for you.

I thought I’d talk about more ways to make sure your website is as enticing and captivating as possible, so I have an article on good and bad advice about “the fold” as well as a reminder about ensuring that your web images are accessible.

Feel free to forward this newsletter to a friend if you’d like to share what you’ve read. Also, follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best,

Adam J. Barkafski

Website MarketingWhere does your website fold?

First impressions are key to any relationship. They are perhaps even more crucial in cyberspace than they are in real life. Think about how many times you’ve gone to a website, only to click on to the next one in a mere few seconds. The harsh truth is that people are doing that to your website if they feel that it doesn’t offer what they need. So how does your website stack up?

February special: Accessible images check

If you need help making sure that your website images are accessible, let Dream Seed help. We’ll make up to seven images on your site accessible…free! This special expires February 28, 2010, is exclusively for newsletter subscribers, and cannot be combined with any other offer.

Insightful TipAccessible images are essential

In the article above, I made a brief reference to using accessible images. If you use images on your website (and who doesn’t?), make sure that they are accessible. But what is an accessible image?

Responsible website owners, designers, and developers realize that not everyone who visits their websites has updated technology, perfect vision, perfect hearing, or perfect motor skills. Simply put, how your website works for you is not how it will work for everyone else…period. When we talk about images, realize that not all of your website visitors will be able to see them, whether because of vision challenges or older technology. So without the images on your website, does it still make sense?

Two simple things you can do for your images are to optimize them for faster download (to assist users with older internet connections) and to use what’s called “alt text” for images. This is text that shows up in place of images if the images don’t appear. It’s also read aloud to users with screen reader technology, usually those with vision challenges. So take a few extra steps to ensure that your website welcomes as many people as possible.

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February special: Free image accessibility
The website “fold”
Accessible images

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InSites: January 2010

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Fri, 01 Jan 2010 00:00:00 +0000

In this issue:
Make new year’s marketing resolutions, and save money updating your website!

Dream Seed Multimedia newsletter
January 2010

About Dream Seed:

From the Editor

Happy 2010! I hope that you found your holiday season to be peaceful, relaxing, and filled with joy.

I’ve focused this first newsletter in the new year on getting started on the right foot. Included is a guest article on setting marketing resolutions for your business or organization, something we could probably all use! There’s also a tip on keeping your website current in the new year.

Feel free to forward this newsletter to a friend if you’d like to share what you’ve read. Also, follow Dream Seed on Twitter and Facebook for more tips, tools, and special offers!

All the best in 2010,

Adam J. Barkafski

Insightful TipSimple website changes for the new year

Now that 2010 is officially here, it’s a good time to make the changes and updates to your website that so many people often forget. Make sure that your website is still fresh and current so that your potential customers see that you care.

If your site uses a copyright date, make sure that you update it to 2010. Visitors will see that your website is current. Also, if you use time references in your text, such as “three years ago” or “last year,” you’ll need to update those, too. And here’s a hint: Why not change that language to include the specific year or to say “more than twenty years” so that you don’t have to worry about hunting for and changing them every year.

Simple changes such as these can keep your website fresh and up-to-date. Potential customers will notice it too!

January special: Update for 2010

Let Dream Seed help you make those website changes for 2010. We’re offering free text updates for time references in websites up to 30 minutes. This special expires January 31, 2010, is exclusively for newsletter subscribers, and cannot be combined with any other offer.

General MarketingMarketing resolutions for the new year

Everyone knows that with the New Year comes the big New Year’s resolutions. Many of us make personal goals, such as losing weight, being nice to our mother-in-law, not eating out so much, etc., etc. Oddly enough, many of us do not set New Year’s resolutions for our business. This is very important to do. The beginning of the year is a great time to look over the past year and look at our successes, and yes, our failures. What went well last year? What needs changed from last year? This information will help us set our resolutions. On top of this, we need to look at how to help our business grow…

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January special: Free 2010 update
Update your website for 2010
Marketing resolutions

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InSites: December 2009

webspinner@dreamseedmultimedia.com (Adam Barkafski) — Tue, 01 Dec 2009 00:00:00 +0000

In this issue:
Keep your website healthy with a checkup, and save more money!

Dream Seed Multimedia newsletter
December 2009

About Dream Seed:

From the Editor

As usual at this time of year, I can’t believe it’s almost over. Where does the time go?

As we look forward to the excitement of the new year, which can mean a renewed dedication to our businesses and organizations, we must prepare for it. Below is an article about how to give your website a regular checkup to keep it in excellent shape as well as to prepare it for new changes.

I also want to take a moment to stop from the “busy-ness” that surrounds us to wish you and yours a very happy and peaceful holiday season. I’ll see you in the new year!

All the best,

Adam J. Barkafski

Website Best PracticesGive your website an annual checkup

Your website is vital to the success of your business or organization. It can mean lots of new customers…or many disappointed (and lost) prospects. Given its importance, do you give your website regular checkups to keep it in optimal health? Or do you wait for problems to develop before giving it some attention?…

Learn how you can perform a website checkup yourself…

December special: Free web page check

As you’re giving your website a checkup, have Dream Seed review web page content for spelling, grammar, and other convention errors for free. This special expires December 23, 2009, is limited to three pages (or 2400 words), is exclusively for newsletter subscribers, and cannot be combined with any other offer.

Insightful TipKnow what’s important to you

As the holidays approach, many of us are fortunate to be given a little time to apply the brakes on our work and spend more time with people and activities we love. For me, it’s often a reminder of what my most important priorities are and a time to reflect on how I can keep them front-and-center in the new year.

There’s an excellent article that sums up the process of identifying and then making time for what’s most important to you by Sid Savara on Zen Habits. It’s certainly worth a read.

Here’s hoping that each of us finds time to spend with who and what is most important to us this holiday season…and through the new year, too!

InSites // Dream Seed Multimedia, Lancaster, PA

InSites: September 2010

About Dream Seed:

From the Editor

Website Marketing Website myth: Great SEO means a successful website

September special: Get an extra web page!

Special Announcement Congratulations Sherry Sensenig of 10-8 Aerial Service, LLC!

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InSites: August 2010

About Dream Seed:

From the Editor

Website Marketing Eight smart tips for a successful website

August special: Win a free copy of a great SEO book!

Insightful Tip Don’t forget:SEO isn’t everything

Read InSites

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InSites: July 2010

About Dream Seed:

From the Editor

Website Hosting How to choose the right web host

July special: 15% off new web design package

Insightful Tip How to change web hosts

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InSites: June 2010

About Dream Seed:

From the Editor

Website MarketingSearch engine optimization: Do it yourself, or hire an expert?

June special: Free titles and headings

Insightful TipWhere can you find reliable SEO advice?

Read InSites

Follow InSites

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About InSites

InSites: May 2010

About Dream Seed:

From the Editor

MarketingIs your marketing tool narcissistic?

May special: Free proofreading

Insightful TipDoes your website meet visitors’ needs?

Read InSites

Follow InSites

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About InSites

InSites: April 2010

About Dream Seed:

From the Editor

Website DesignHow usability tests improve your website

April special: Free Google Analytics set up

Insightful TipWhat do your errors say about you?

Read InSites

Follow InSites

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About InSites

InSites: March 2010

About Dream Seed:

From the Editor

Website MarketingDoes your website “call to action”?

March special: Call to action credit

Insightful TipLearn by example

Read InSites

Follow InSites

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About InSites

InSites: February 2010

About Dream Seed:

From the Editor

Website MarketingWhere does your website fold?

February special: Accessible images check

Insightful TipAccessible images are essential

Read InSites

Follow InSites

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Insightful Tip Don’t forget:
SEO isn’t everything