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2013-04-22T02:39:00.002-07:00

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Types of Music Podcasts

2009-11-07T20:23:00.000-08:00

Many music podcasts are available online, distributed
by podcasters who want to share their collection with
the world. Some of these are distributed by independent
musicians, groups or individuals who enjoy creating
and sharing their music but have a small fanbase. For
them, a podcast means closer contact with their
listeners, and the blog that usually accompanies a
podcast often allows for the comments and opinions of
the listeners to be shared with the musicians. The
listeners often appreciate this close contact, and some
become resentful when their favorite groups gain
widespread popularity. Musicians may find that the
music podcast they share is a way to build a following
and gain an audience that is loyal to them. Since many
of the musicians who podcast do so as independent
artists who lack the sound the music industry is looking
for or simply haven't been noticed yet, a music podcast
may build a following that attracts attention to them and
gives them an entry point into the music industry.

For others, a music podcast may be the chance to
become a dj, and the episodes they share will contain
mixes of different songs, highlighting obscure yet
accomplished artists and taking their listeners on a tour
every episode. These amateurs podcast merely because
they enjoy the activity, as most independent podcasters
do. Yet another type of music podcast, however,
involves the online radio station. While some radio
stations have taken the leap to the internet by offering
streaming connections to their current playlist, others
have accepted the podcast as a way of sharing their
music. Such a style is very similar to the amateur dj, but
brings a level of professionalism that is not found with
the amateur podcasters.

A music podcast may also be a way to sample works by
more well known artists before purchasing. Some
musicians and groups will podcast their new music, or
portions of the new pieces, in order to peak interest in
the songs before release. Fans get to listen to the music
and find out what they might like before purchasing the
whole album. A possibility, however, is that music
podcasts become subscription based, and musicians
begin charging for access to the feed. The online sale of
music has proved its popularity, with Apple's iTunes
reaching its one billionth paid download recently. A
music group could conceivably offer a feed to its fans
that they could pay for, and regularily update it with
new songs that would be downloaded directly to the
fan's computers Although this distribution model is not
yet in place, it seems to fit with the over all trend.
Already, some nonmusic groups have agreed to podcast
their files, on the condition that a paid subscription is
bought.

Finding Hip Hop Mix Podcasts

2009-10-07T20:22:00.000-07:00

Many music podcasts are available online for
downloading; if one wanted to find, for instance, a hip
hop mix podcast, there are a few sites available to help.
The first possibility would be to go directly to a site
which creates one and subscribe to it using a podcast
client which automatically checks the feed for new
episodes and downloads them for the user. If, however,
one did not know of any hip hop mix podcast sites, or
simply wanted to find new podcast sites, the best
possibility would be to check a podcast directory, a list
of podcasts that can be browsed.

Hip hop mix podcasts could easily be found at one of
these podcast directories. A podcast directory stores
lists of podcasts which have been submitted to the site,
and categorizes them by genre, type of podcast, region,
and other meta data. To find a hip hop mix podcast,
visiting a podcast directory and checking under music
podcasts, and then under hip hop music would find
many podcasts which play that type of music.

The hip hop mix podcast could then be subscribed to by
inputting the feed address listed into one of the many
podcast clients. The music will come in episodes, the
name for each downloadable portion of a podcast. Some
of these podcasts may feature independent artists,
musicians trying to break into the music industry who
have chosen podcasting as a way of sharing their music
and gaining a following. Others may be remixes of
popular songs that have been changed in some way to
give a different feel to the music. Often, the artists may
already be established, though, and they still see
podcasting as a way to introduce themselves to a larger
audience. They may grant rights to pay certain hip hip
songs to a podcaster, letting them play the music as part
of their mix distribution while requesting a link to a site
where more information can be learned about the artists
and music can be purchased. Artists that have done this
include alias, edan, outerspace, RA the rugged man,
roots manuva, and outer space.

A large number of podcasts featuring hip hop mix
podcasts are actually radio stations, however. These
broadcasters have found that podcasting their shows
and selections is an easy way to reach more listeners
and gain a greater audience. These podcasters can reach
more people easier and cheaper than they can by
playing hip hop mix music over the airwaves in their
local areas. Playing hip hop music over the internet is
probably the way many future artists will do their work,
and there are many ways available even now that they
can do so and make a profit. For instance, some
podcasts are designed to work on a payment basis. A
hip hop artist who wished to share his music could
charge for addition to the feed list, then issue a unique
feed address to the user, allowing them to hear new
pieces of hip hop music released. The hip hop music
file could even be designed so it could not be copied
and used by another user at a different computer, to
ensure that the artist could maintain control over his
work.

Podcast Software

2009-09-07T20:22:00.000-07:00

There are many podcast software programs available to
use. Many of them are even free. Because of the
decentralized, geek adopted nature of podcasting, a
wide variety of programs are available, from large
programs with a big footprint that do many different
jobs to tiny little software packages that do the bare
minimum. A package is available for podcast
subscribers of almost any type, and more are being
created everyday.

While some podcast software is designed for home user
computers, much of it is designed to be used online.
There are many packages created so that feed
subscribers can view the podcasts they enjoy from
within a web browser. These software packages contain
both the feed reader like the home user software does,
but usually also incorporate a way to view or listen to
the podcasts online from inside the browser. Much of
this software is used at the podcast directories that
maintain listings of podcast feeds.

Another type of online podcast software is the category
of feed creators. PHP scripting is usually used to create
the RSS file that tells the feed readers where to
download the podcasts from. The scripting can either
create a hard copy of the RSS file and write it to the
server disk when the feed is updated, or it can make it
virtually. When the RSS file is generated virtually, it
doesn't actually exist on the host's server. Instead, the
address of the PHP script is distributed as the address of
the feed. When the script is accessed, it generates the
file by looking at the recent posts at the site and sends
the results to the feed subscriber.

Music Podcast RSS Feeds

2009-08-07T20:21:00.000-07:00

There are many online music podcast rss feeds to
choose from online. For many of the feed producers, a
podcast feed is a way to distribute non mainstream
music that otherwise would not be able to reach an
audience. These musicians are able to build a following
and share their work from outside of a music culture
that tends to keep out more niche groups. Because the
music industry is oriented towards mass distribution
and marketing, musicians and groups that aren't
believed to command such widespread fandom are kept
out of the market.

Distributing some of their music by podcast rss feeds,
however, lets them grow a small fanbase and attract
listeners who enjoy their work. These musicians may
support themselves by also selling portions of their
work, or may decide to provide all of their work for
free, as some do.

These musicians may, after growing a fanbase who
enjoys their music podcast rss feed, parlay that
popularity into music contracts within the industry. By
proving that they can support a passionate audience
even with their own meager efforts, a company can
sometimes be convinced of the music's viability on a
larger stage. By proving that the musicians can support
a dedicated audience and can keep producing quality
work, the group or individual has a better chance of
successfully getting a contract while maintaining their
independent style.

Finding a Podcast on PSP

2009-07-01T20:20:00.000-07:00

There are many podcasts on PSP available. Some of
them simply share information on the PlayStation
Portable and distribute it to people interested in portable
gaming. These podcasts serve as news organizations,
sharing audio or visual files talking about the
PlayStation Portable and speculating about updates to
the PSP. The vast majority, however, take advantage of
the ability of the PlayStation Portable's ability to
download and play quality videos on the gaming screen.
Developers of the program PSP Video 9 first created a
program that could change videos from computer types
like .avi and .mpeg to the format used by the Play
Station Portable.

Once that was done, it was quickly possible to create
podcasts for the PSP. Podcasters began creating video
files, changing them to a format readable by the
PlayStation Portable, and distributing them by podast
feed. These podcast feeds are subscribed to by people
interested in the feed, who download the episodes as
they come out. After the video files are transfered to the
PlayStation Portable, they can be viewed whenever the
end user wishes, just like the other movies and
professionally done videos available for the PSP. The
PlayStation Portable has thus been changed from simply
being a portable gaming platform to a piece of full
featured media hardware capable of playing games,
storing information, and playing videos and movies,
moving toward a more complex future.

A Podcast Client

2009-06-15T20:19:00.000-07:00

A podcast client is the software used to access and
download podcasts. Podcast clients are also known as
media aggregators, programs designed to automatically
access an online file, or feed, and download the audio or
video file associated with it. Hundreds of these
programs exist, with names like IpodderX, Juice,
Nimiq, and PodSpider. These podcast clients are easy to
find, and because there are so many available for free, it
is easy to find one that suits an individuals needs and
style. These programs run on the users computer,
periodically downloading a small RSS file from sites
that it has been told to monitor. The file tells the
program about an audio or video file stored on the
server, and the podcast client then downloads that file
for the user to view or listen to.

The podcast client thus allows the user to view
information on a wide range of topics from their
computer, without even using a web browser. Just like
blogs let people find writers they enjoyed for any niche
topic they were interested in, podcasts let people do
them same for audio and video. Its as if a thousands of
radio and television channels were created to serve
every possible interest, and more were made every day.
Using the podcast client to access and download the
files makes it as easy to keep up with the sites one likes
as it is to publish the feed.

Comedy Podcasts

2009-06-07T20:18:00.000-07:00

Many podcasts are available to subscribe to and watch
in a variety of genres, and one of these is the comedy
podcast. Every small scale wannabe writer has a chance
to become a comedian through podcasting, since the
low entry cost allows people to start podcasting with
minimum effort and money. To find some of these
comedy podcasters, check a podcast directory. A
podcast directory is a listing of many, sometimes
several thousands, of podcasts submitted and divided
into categories. A podcast directory will probably have
a large number of comedy podcasts available to
subscribe to.

These comedy podcasts are usually created by a small
team of people who do the work in their free time, as a
hobby, not as a source of income. Because it is a hobby,
they're more willing to give the work away for free, for
nothing more than recognition, probably in the hopes
they can parlay that recognition into a more mainstream
job. Some more corporate groups also put together
comedy podcasts, however. The satirical comedy web
site TheOnion.com puts out a regular comedy podcast,
featuring readings from their fake news site.

Placing a comedy podcast on the Internet has several
advantages for the creators. They get to showcase their
work, easily distributing their art to many people. This
following is likely to be be unusually passionate,
following the artist with more enthusiasm than the
artist's average audience. The comedian has a chance to
be more open with the audience, engaging in a sort of
dialogue with them. The comedian broadcasts the files,
which enter the computer of the user, already a more
personal level than simply hearing the jokester on the
radio or on television. Compedy podcast subscribers
will often then write back to the podcaster, or leave
comments on the blog which often accompanies a
podcast site. This can give them a degree of input and
connection with the writers of the comedy podcast that
is far removed from other styles of comedy distribution.

The writers and producers of a comedy podcast thus
benefit from several advantages of the podcast form. It
is cheap and easy to set up, and uses a distribution
mechanism that is also easy to use. The way the podcast
form is designed, as well, creates greater connection
between the producer and the subscribers. The comedy
writer has a greater ability to interact with the
subscribers and to find out what they appreciate or do
not. Because podcasting is so simple to get involved in,
requiring only a small investment to get started, many
amateur comedy writers have begun starting their own
shows and distributing the feed. It is likely, because of
the unique connection podcasting offers between writer
and listener, that we will see at least some of these
amateur comedians make the leap to the professional
stage.

Downloading a Free Podcast

2009-05-30T20:17:00.000-07:00

Its easy to find and download a free podcast. The best
way to find free podcasts is probably to check a podcast
directory. A podcast directory is a listing of many,
sometimes thousands of different podcasts. The podcast
directory will usually organize the podcasts by topic and
genre, making it easy to find the type of podcast that is
sought. In addition, podcast directories often allow the
visitors to comment on the podcasts listed, and provide
a list of the favorite podcasts on the site, making it easy
for users to find the best podcasts available. These
podcast directories can be used to browse through,
introducing users to many different podcasts they
otherwise would not have found.

Once a podcast has been found that interests the user, it
is necessary to download the free podcast. The vast
majority of podcasts will be free, but there will be a few
that may cost a small amount of money. The process to
subscribe to and download the podcasts is the same in
either case. First, a podcast client needs to be found and
installed. There are many free podast clients available,
all providing a slightly different user interface and range
of options. They come with many different names, such
as Podscape, or Nimiq, and searching for 'free podcast
client' or something like it will turn up many
possibilities. When the podcast client has been
installed, inputting the feed address will allow the
podcast to be downloaded. The podcast client will
check the address given for a small, machine readable
file called an RSS file. This file will contain
information about the podcasts, perhaps some text
about the individual episodes, as well as the location of
the episode file. Once the podcast client has been
located the file referred to in the RSS feed, it will be
downloaded and stored on the users computer until the
want to view it.

Sometimes, of course, access to a personal computer is
not available, but it is still necessary to check a certain
podcast. Fortunately, many podcast directories offer
built in podcast readers in the site. Not only do they
often show each recent episode that is available, they
may also offer a way to view or listen to those podcast
episodes from within the site. By using the viewer
contained within the site, it is no longer necessary to
even download the podcast episodes. However, the
ability to move and share the episodes after
downloading is one of the wonderful things about
podcasting. The files can be placed on almost and
media player, ranging from iPods to the new Play
Station Portable. This flexibility is one of the reasons
podcasts have succeeded, despite other technologies
like streaming music and video. The desire of
consumers to have control over technology cannot be
over estimated.

Why There Are Free Podcasts

2009-05-17T20:16:00.000-07:00

Podcasting, unlike other media forms, almost never has
charges for services, and the vast majority of feed
producers distribute free podcasts. This puts at odds
with, say, online radio stations, news sites that offer
media to subscribers, or the online music industry
general. Even though podcasting has very direct
correlations with industries like news and music that
have strong business models, podcasting differs.
Podcasting does not really have a business model, and
hardly anyone is podcasting in order to profit from it.
There are some businesses and news sites that podcast,
but they do it as a way to supplement their companies
and to gain technological geek credibility, not to make
money. This is an odd thing, but explainable in light of
what podcasting is.

The free podcast problem is not difficult, and
podcasting differs in several key ways from other media
areas. First, podcasting involves the physical transfer of
a file from the host to the users computer. An online
radio station does not do this; all that they provide to
their listeners is a streaming sound file that cannot be
saved without difficulty and work. If someone did
manage to do so, the station would have strong grounds
for suing them since they were never given the rights to
keep and store the files. By podcasting the complete file
to the users computer, express permission is granted the
user to copy and use as they wish. Second, the podcasts
are, for the most part, made by individuals who have
low costs involved in creating and distributing the files,
as opposed to a news broadcast or song by a music
company. These individuals have little reason to charge
for their work since there is little cost to them to do so.
Because the files are distributed in a way allows their
copying and does not control the media, and since
podcasting is a very low cost media outlet, feed
producers have little reason or ability to charge for their
work.

Using a Directory of Podcast Videos

2009-05-07T20:14:00.000-07:00

While some video feeds can be found by visiting the
site that hosts them, many more are easier found by
visiting a directory of podcast videos. These podcast
video directories maintain listings of podcasts that have
been submitted to them. They may sort the list
according to region, category, and popularity, helping
visitors find exactly the type of feed they are looking
for. Tech video podcasts can be found, with regular
episodes about technology news. Some video feeds are
experimental podcasts, created by designers interested
in showcasing their work and trying out new forms of
editing and storytelling. There are some feeds that
recreate talk and comedy shows, with interviews every
episode.

A directory of podcast videos can help anyone find new
and interesting podcasts to subscribe to, and it can also
help podcasters advertise their feeds. Rather than
relying on word of mouth advertising and people
stumbling onto the feed, a directory makes it easier for
listeners to find the feed. Directories play the role that
early search engines did, maintaining a list of a
relatively small group of net addresses that otherwise
would not be found.

After looking through a directory of podcast videos and
finding a feed that is appealing, it can be subscribed to
by using a podcast client. A podcast client is a computer
program that checks the RSS file that stores the
information about the feed and downloads the video
files that the video podcast links to. The file can then be
watched by the user on their computer whenever and as
many times as they wish.

Pros and Cons of Flash-based Sites

2009-04-15T08:24:00.000-07:00

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real "movie files" that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You'll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn't have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Search Engine Friendly Pages

2009-03-30T08:23:00.000-07:00

here is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Why You Should Use Graphic Templates?

2009-03-21T08:23:00.000-07:00

When it comes to graphics, most Internet marketers shy away from using graphic templates whether it's ebook covers, website layouts or promotional banners because they firmly believe that by using graphic templates, they are tarnishing their own business. They want to own a unique identity and hence will always find a professional graphic designer to do the job. Well, you're in for a big surprise!

When you purchase a graphic template, you will be able to customize it to an extent or even build a totally new design based on it! What's the point of using the template then, you say? Well, it serves as a source of inspiration and ideas for a totally new design. You can't derive anything from a blank canvas, right?

On top of that, you are actually saving a lot of precious time that you can otherwise spend on more important matters like developing new products or market your products. When you buy a pre-made template, you only need to edit a thing or two to give it an identity of your own, and that gives you more time and flexibility to work on other stuff.

Okay, let's say you argue that hiring a designer to do the job is equally fast. That may be true but don't forget, hiring a professional designer to do a custom design for you will cost you a lot of money. Unless you need a totally unique identity that you are aiming to establish firmly in your niche market, you don't need to get a designer to design it for you.

Not all graphic templates are suitable, so you have to be careful when choosing one. Consider quality over the price, and you're on your way to creating a positive image for your business while saving more time for more productive chores!

Why Hire A Designer?

2009-03-12T08:22:00.000-07:00

A lot of online business owners start with no money. They have to do everything themselves -- the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product's marketing needs. As their business expands over time, they will find that their simple "homemade" site might not be enough to cover everything, and they will have to take a day or two away to simply dedicate that to the website expansion.

Sounds familiar? Chances are, you're someone who started everything with no money too, so you're pretty skeptical when it comes to giving away your money in exchange for something that you could have done yourself. However, there is a lot more to hiring a designer than just finishing up a job that you don't want to do.

When you hire a web designer to do your job for you, you are doing more than just handing over the "dirty job" to someone else. In fact, by paying a little money, you can let the designer worry about the little annoyances that always evade the main picture and only come haunting when you're halfway through the job. That way, you will be more focused and have more time to spend on your actual business strategy.

On the other hand, the designers you hire a professionals so they are good at what they do. By outsourcing your web design jobs to them, you won't have to worry when problems surface because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

Also, the work you pay for will turn out more professional than what you can achieve because the designers have been doing it longer than you have. After all, they do it for a living so they have to be good!

So, remember to not just work your business, but grow your business too!

Who Is Your Audience?

2009-03-05T08:21:00.000-08:00

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience's emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site's general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

When Is the Right Time to Redesign?

2009-02-28T08:20:00.000-08:00

If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider:

Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.

To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!

Good Design Practices

2009-02-25T08:19:00.000-08:00

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

Here's Why Paying For Your Traffic Is A Smart Move

2009-02-21T08:17:00.000-08:00

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

The Olympic in Beijing Motto itself is "Swifter, Higher, Stronger"

2008-08-12T10:14:00.000-07:00

Image via Wikipedia The Chinese really are trying hard. With four months to go until the curtain goes up on the 2008 Olympic Games in Beijing, the final preparations are put in place to win over the world.

With the Olympic torch relay hitting the London leg today, the talk back home is more on impending demonstrations against China's human rights record. The fact that there was talk that Fu Ying, the Chinese Ambassdor, may boycott the event, which is supposed to embrace the Beijing games' motto of 'One World, One Dream', shows that the threat against a peaceful games without incident is a very real one.

The Olympic Motto itself is "Swifter, Higher, Stronger", the games are primarily a showcase and celebration of the world's best in sport, but at a time where China's growing economically day by day, and the country's involvement in world issues in Darfur

The Bird Nest
The Olympic Stadium in Beijing, where the athletics and football will be held.

and most recently the crisis in Tibet, the opportunity for protesters to get their voices heard on a world stage is likely to be taken up.
But the Chinese people themselves are embracing the true embodiment of the games. They are so excited that their country will host the games; this country is on a mission to deliver the best Olympic Games the world has ever seen.

The stadia and facilities are state of the art, the main Olympic stadium, nicknamed 'The Bird Nest' is without doubt the best stadium I have ever sen (though you can't get that close to it yet.)
Sure, the rest of the area is still a building site and a bit of a mess, but you just know the Chinese will get that sorted.

One thing any Westerner will know if they've ever visited China is that the Chinese are fascinated by our faces, they have no problem with staring at you, laughing, and taking photos without permission ... and that's mostly in Beijing's city centre as well.
If the world is going to be made to feel welcome, this will have to stop. We will have to get used to the habit of spitting in the streets though, and toddlers with all in one suits on that have holes where their bottoms are so they can just crouch and go to the toilet in the street!

China is an astonishing country from what I've seen of it already, it's so diverse and every place is different. Sitting on a train from Xi'an to Shanghai writing this, looking out the window at the beautiful farmland, I have no doubt China will deliver the world a great games, though it will be a very different games from recent times.

Yes, this probably is the ideal opportunity to sound a voice, but peacefully, without disruption, and the Chinese will then let their enthusiasm and passion for their Olympic dream carry them through to deliver a spectacle that for one reason of another, will be remembered for decades.

Publicize Your Podcast

2008-08-10T13:20:00.000-07:00

Podcast Promotion

Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

1. Educate the Public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts should also be included...

Understanding Podcasting - http://www.podcasting-tools.com/podcasting-articles.htm

2. Graphic
Add a graphic to your website to let website visitors know that a podcast is available for your content. Colorful graphics have become the signature to alert listeners that podcasts and RSS feeds are available. The podcast flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit.

A free online RSS graphic tool is available that allows users to quickly customize buttons by selecting the text and the color scheme of the button enabling webmasters to coordinate their podcast flag to match their website color scheme. Graphics experience is not required. Simply select alternative colors and insert text to personalize the feed graphics.

Online Graphics Tool - http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.feedforall.com/podcasting-graphics.htm .

3. Descriptive Content
Be sure the podcast RSS feed contains enough information related to the contents of the podcasts to grab the interest of listeners. The description should be keyword rich. A link to the audio file should be included in the description field. The audio file link is a great way for listeners to sample a podcast.

4. Press Release
Send a press release about the podcast. In addition to distributing the press release to editors, be sure to submit the release to free online press release directories.

Submit Press Release - http://www.softwaremarketingresource.com/pressreleases.html (scroll to submit release)

5. Podcast Directories
Submit podcasts to the podcast directories. Podcast directories contain podcasts that cover a wide variety of topics. Inclusion in the podcast search engines and directories will tap a whole new audience.

Submit to Podcasting Directories - http://www.podcasting-tools.com/submit-podcasts.htm

6. Consistent Theme / Interesting Content
The last thing you want to do is to turn off listeners who have subscribed. Provide consistently formatted and consistently themed audio files. Interesting content that is consistently presented will gradually increase your listening base.

7. Create a Community
Encourage feedback and dialogue with listeners. Listen to the feedback of listeners and test their suggestions. Remember the podcast is for them not you.

Podcast promotion should be approached with the same tactics as website promotion. Identifying and informing your audience will increase communication and dialogue.

Selecting an News Aggregator

2008-08-10T13:17:00.000-07:00

Reading RSS Feeds

While many have resisted the urge to decipher the meaning behind the acronym RSS, the vast majority of technically knowledgeable online surfers have begun incorporating RSS into their daily routines. Why go through the hassle of understanding something new, the novice might want to know? Because it saves time, and time is a precious commodity these days.

The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

1. Desktop RSS Reader Software
A number of desktop RSS readers are available for...

download from the Internet. Many desktop readers allow subscribers to categorize and group their RSS feeds. Many users find it helpful to segregate personal and business feeds.

examples include:
FeedDemon http://www.feeddemon.com
Active Web Reader - http://www.deskshare.com/awr.aspx

2. Web Based RSS Aggregator
Web based RSS news aggregators are accessible via any computer that has Internet access using a login and password. Web based readers are particularly useful to individuals who travel frequently.

examples include:
MyYahoo - http://my.yahoo.com
BlogLines - http://www.bloglines.com
NewsGator - http://www.newsgator.com

3. Browser Plug In
RSS readers are now being incorporated into newer versions of web browsers. In addition many popular browsers have third party tools that expand their functionality to incorporate RSS feeds.

Examples include:
Firefox Sage - http://sage.mozdev.org/
Internet Explorer FeedScout - http://www.bytescout.com/feedscout.html

4. Email RSS Reader
A handful of popular email clients have add on modules that allow users to manage their RSS feeds in their existing email client.

Examples include:
Newsgator Inbox - http://www.newsgator.com

5. Mobile RSS Readers
As the world becomes remote, mobile RSS readers are becoming increasingly popular. Surfers on the run appreciate receiving content updates remotely.

example include:
Mobile RSS Reader - http://www.dace.fi/
FreeRange - http://www.freerangeinc.com/products/

Once you have a news reader setup, you will need to populate it with RSS feeds. Website visitors, subscribe to RSS feeds by adding the URL of the feed to their RSS reader or aggregator. Many publishers use orange boxes or buttons marked RSS or XML to signify that an RSS feed exists for a website. In order to discover the URL of the RSS feed simply click the icon. Do not panic if as a result of your click, you see a page that contains code that makes little sense. Simply add the URL to the RSS reader. The RSS reader will decipher the code and display the feed's content in a format that is easily readable.

Some websites have added chicklets or icons for popular news readers to make subscriptions very easy. In those cases, you will see a subscription button for specific RSS readers, simply click the icon that corresponds with your RSS reader and the feed will appear in your RSS reader. Some desktop aggregators and integrated readers will automatically detect that an RSS feed is available on a website. The RSS reader will pop up and ask if you wish to subscribe to the RSS feed.

While it does require initial effort to setup a solution for aggregating and reading RSS feeds, users find that it saves a lot of time in the long run. Determine what solution best meets your RSS needs and begin aggregating information.

Publicize your RSS feed.

2008-08-10T13:16:00.000-07:00

There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

1. Submit Your RSS Feed to RSS Directories.
This will not only increase the number of sites linking to your website and increasing your link popularity, it will also increase the RSS feeds profile. A number of RSS search engines and...

RSS directories exist that allow you to freely submit RSS feeds. Feeds are generally categorized and grouped together by subject. Web surfers looking for RSS feeds about a specific subject will often search the RSS directories, to locate a feed that matches their specific criteria. Topic specific RSS feed and podcasting directories are also emerging. Choose a web feed's category carefully and only submit relevant feeds to topic specific directories.

A large list of directories is located at http://www.rss-specifications.com/rss-submission.htm

Example of Topic Specific - http://www.realty-feeds.net or http://www.religious-podcasts.net

2. Explain RSS
While you have finally figured RSS out, some of your visitors may not have. The concept while brilliant, can be a bit confusing for the beginner. The concept of RSS feeds might be completely new to some of your website visitors. Hence it is generally good practice to walk website visitors through the steps of locating, subscribing and reading an RSS feed. It is generally a good practice to include a page on your website that contains a general explanation on RSS and details how website visitors can subscribe to an RSS feed.

Sample explanation page that can be used to on your website: http://www.rss-specifications.com/rss-subscriptions.htm . RSS specifications has authorized the replication of this webpage. It can be republished, simply insert your RSS feeds or otherwise customize the material to explain RSS to your website visitors.

3. Graphic on Website
Since the conception of RSS, bright graphic flags have been used to denote the location of an RSS feed. Now instinctively, website visitors frequently look for a colorful flag on websites. The looks of the flags have changed but a variety of options exists. When you add the image, be sure to link to the location of the RSS feed. Some webmasters use chicklets to indicate the presence of feeds, web surfers click on the chicklet that relates to their RSS feed reader or news aggregator and the feed is added to their list of feeds. Others feel that the volume of chicklets simply add confusion, and opt for a single relevant RSS graphic.

4. Press
As with any important addition to your company, it is completely appropriate to send a press release to let the media know you have RSS feeds available for specific content. This will often garner a little attention. Additionally, key news editors may opt to subscribe to your RSS feed in order to stay abreast of your latest corporate news. Considering the possibility of these subscriptions, makes a press release to signal the availability of an RSS feed simple common corporate sense.

5. Newsletters
Include a mention in your e-mail newsletter that content is now available via an RSS feed. Many newsletters subscribers appreciate an alternative subscription method and will subscribe to a web feed as well.

6. Auto Discovery
Some of your website visitors might be web savvy. Be sure to include an auto-discovery tag in the HTML header of each web page. Many RSS Readers will automatically discover that an RSS feed is available for specific content and notify the website visitor and ask them if they wish to subscribe.

7. Brand a Newsreader
Distribute pre-loaded RSS readers branded to your company name. The big benefit to brandable newsreaders is that you can include all of your RSS feeds in it. Any downloaders will have immediate access to your RSS feeds in the branded news reader.

Brandable Readers - http://www.deskshare.com or http://www.customreader.com

8. Blog
If you have a blog or know bloggers, be sure to share with them that you have added an RSS feed for specific content. Blogs are a great vehicle to spread the word. Marketers instantly understood the power of word of mouth, but few marketers understand the movement of blog to mouth. This growing phenomenon has added credibility to online blog endorsements.

In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.

Convert RSS Feeds to HTML- Feed2HTML

2008-08-10T13:13:00.001-07:00

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Syndication
Often, publishers, interested in expanding their base, will allow other webmasters to republish the contents of an RSS feed. Content providers that allow for syndication, receive additional exposure, and the webmasters serving the content, will generally see web traffic increase as a result of the new content. RSS feeds can be syndicated or displayed using a variety of different methods. Depending on the web host, server configuration, and the intent of the publishers, a variety of different syndication tools exist...

In most cases, providers convert RSS feeds to HTML in order to display the feeds contents. The following are some of the more popular methods to convert RSS feeds as web based content.

Hosted Services
The easiest of solution is not server dependent, a third party host displays the contents of the feed. The downside to using a hosted service is that you are relying on a third party. If the third party's website has problems, your content will not be displayed. Additionally, webmasters often cannot customize the way the contents are displayed on hosted servers and there is no real search engine benefit to third party hosting.

examples - FeedBurner.com - http://www.feedburner.com
and RSS2HTML - http://www.rss2html.com

Scripts
Using scripts to display RSS feeds on a website is probably the most effective solution. In addition, the webmaster using ASP or PHP scripts to convert their feeds, maintain the control of the "look and feel" of the content displayed. Webmasters also realize the benefit of hosting the feed on a domain that is within the webmasters control.

Using ASP or PHP will allow search engines to spider the actual contents of the RSS feed as if it is part of the actual HTML. Pay particular attention to solutions that cache the RSS feed. If your RSS feed is popular this will save significant bandwidth.

PHP
PHP is a popular scripting language that is often used to dynamically update web pages. PHP support is available on most web servers that run on a Unix Operating System.

example - rss2html.php - http://www.feedforall.com/free-php-script.htm

ASP
ASP or active server pages is a scripting language similar to PHP but support is more often found on Windows web servers.

Example - rss2html.asp - http://www.bytescout.com/how_to_display_rss_using_asp.html

Javascript
Javascript is easy to use, and many sites will produce the code that needs to be inserted into the HTML web page, making implementation very easy for webmasters. The downside to the majority of the javascript solutions is that the webpage calls the script each time, and the actual contents of the feed is not able to be spidered or indexed by search engines. So while javascript is easy to use, there is very little benefit to the webmaster. Search engines will not detect any new content or keywords contained in the contents of the feed, so their is little optimization benefit to displaying RSS feeds using javascript. Additionally, while it is unusual, occasionally website visitors will have the javascript turned off in their browser, if that is the case they will be unable to view the contents of the feed.

Example - FeedRoll Pro - http://www.feedrollpro.com

Advanced Scripts
Merging Scripts
Webmasters will often find value in merging multiple RSS feeds in to a single feed. This is particularly useful when attempting to aggregate news on a specific topic. The script allows you to produce an RSS feed by taking the latest items from multiple feeds.

Example - RSSmesh - http://www.feedforall.com/rssmesh.htm

Filtering
Newsmastering
Due to the enormous and ever-increasing information flow we are all submitted to, the only way to improve our ability to access and use the information that is really important to us, must take place by scaling up one notch our ability to filter, aggregate, and access relevant content.

Example - Newsmaster kit - http://www.masternewmedia.org/reports/newsmasterstoolkit/

Prepublish Scripts
On occasion, webmasters will choose to build a large amount of content, and gradually release it over time. FutureRSS is a PHP script that when used properly will only display feed items that publish dates have passed.

FutureRSS - http://www.feedforall.com/future-rss.htm

A number of flexible solutions exists for webmasters to create, filter, and display content contained in an RSS feed. Using these simple solutions, webmasters can dynamically maintain webpages with unique content.

How to Improve News Feeds

2008-08-10T13:07:00.000-07:00

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.

Channel Title
The channel title in your RSS feed is one of the most important aspect. The channel title should be keyword rich and contain information related to the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title. The channel title is a website visitors first glimpse at the RSS feed, so its important to make an impression and attract the interest of casual browsers...

Channel Title
The channel title in your RSS feed is one of the most important aspect. The channel title should be keyword rich and contain information related to the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title. The channel title is a website visitors first glimpse at the RSS feed, so its important to make an impression and attract the interest of casual browsers. Additionally, many of the RSS feed directories and search engines use the information contained in the RSS feed's channel title and description to index the feed. In order for the feed to be properly categorized, it is important that the information contained in these fields be relevant to the contents contained in the feed. If included at all, the blog, brand, or company name should be at the end not the beginning of the RSS feed channel title.

Channel Description
The channel description field provides an opportunity to expand on the broad theme of the RSS feed. The channel description should contain related keywords and phrases, but it should be written to capture the interest of readers not search engine spiders. HTML can be used to decorate and emphasize specific text in the description field. In summation the channel description should provide a compelling overview of the RSS feed's contents.

RSS Feed Item Titles
The item titles should be 50-75 characters with spaces. In order to increase readability and compatibility with news readers, the RSS feed item titles should not be encoded with any HTML. Think of an RSS feed item title in the same way that you would a webpage title. The RSS feed item title is your opportunity to capture the interest of your reader. Really an RSS feed item title is nothing more than a headline. The most effective item titles are calls to action that grab the readers attention. Include pertinent keywords or keyword phrases in the items title and this will help any individuals doing deep feed searches for specific content.

Optimize RSS
Optimize all aspects of the web feed. While the feed should be optimized for search engines, using the same techniques a webmaster uses on a website, the optimization should not be at the readers expense. The content in an RSS feed is often what leads readers to click or not click through. Readers will judge RSS feeds on the quality of the content. This means that grammar and punctuation do matter. Consistent grammatical errors will reduce the writers credibility and the number of subscribers.

Anchor Text
Using RSS feeds, publishers have the unique opportunity to determine the anchor text that will be used to link to internal website pages. RSS feeds are often syndicated, and even more often compelling feed items will often be re posted by other publishers. With that in mind, when including links back to a website in the item description field, use anchor text that is a relevant keyword or phrase. Anchor text is one factor that search engines use in determining a website's ranking for specific keywords and phrases.

Number of Feed Items
Routinely prune the old items in an RSS feeds and archive the content contained in the feed to ensure that feeds load quickly in RSS readers. If you are using a third party service to host your feeds, keep in mind that FeedBurner will truncate or not display RSS feeds that it finds to be too large.

Heading Tags
If you are displaying an RSS feed as an HTML web page it makes sense to use H1 or H2 tags to display the RSS feed's item titles. If the RSS feed is optimized, the website will benefit from the keyword emphasis by using the header tags.

RSS Feed URLs
As with HTML web pages, the URLs contained in an RSS feed should contain keywords if possible. Use hyphens not underscores, to separate the keywords in the RSS feed's URL.

Add an Image
Consider adding an image to your RSS feed to enhance its appearance in an RSS reader. The image should be no large 144x400 and it is recommended that the image be 88x31. Most RSS readers will display the feed image above the feed contents, this is a great way to reinforce brand and establish brand recognition. Additionally you can add images to the RSS feed's description field. In all cases, it is important that the full URL to the image be referenced, because if the feed is syndicated it will report a broken image if its attempting to retrieve it locally.

Some of the RSS feed directories use the feed's website favorite icons to flag the RSS feed. The RSS feeds containing a favorite icon stand out from others in the directories so be sure to include a favicon in the domain's root directory. RSS feeds are a great marketing tool, but like web pages, they must be optimized so that you can reap the full marketing benefits. Taking the time to implement some basic optimization tips will steadily increase your RSS feeds exposure.