DrHoro http://drho.ro Tue, 04 Dec 2012 20:12:49 +0000 en-US hourly 1 Google Website Optimizer with Tumblr Fall 2012 http://drho.ro/google-website-optimizer-with-tumblr-fall-2012 http://drho.ro/google-website-optimizer-with-tumblr-fall-2012#comments Sat, 26 May 2012 02:55:10 +0000 DrHoro http://drho.ro/?p=6187   Is A or B better at getting people to click? Experimental research design - Wikipedia Google Website Optimizer tutorials - Lynda.com, Google Create a Google Website Optimizer A/B test with Tumblr custom pages Experiments en.wikipedia.org/wiki/Marketing_research#Marketing_research_methods en.wikipedia.org/wiki/Experimental_research_design Wikipedia has a good section on marketing research experiments. SEOmoz seomoz.org/blog/illustrated-guide-to-web-experiments SEOmoz has a cool Illustrated Guide to Web Experiments blog post. Google google.com/intl/en/websiteoptimizer/tutorials.html Google Website [...]

Google Website Optimizer with Tumblr Fall 2012 is a post from DrHoro

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google website optimizer with tumblr

Is A or B better at getting people to click?

  1. Experimental research design - Wikipedia
  2. Google Website Optimizer tutorials - Lynda.com, Google
  3. Create a Google Website Optimizer A/B test with Tumblr custom pages

Experiments

Wikipedia has a good section on marketing research experiments.

SEOmoz

SEOmoz has a cool Illustrated Guide to Web Experiments blog post.

Google

Google Website Optimizer tutorials are a good place to start.

Lynda.com

David Booth has a Google Website Optimizer Essential Training tutorial.

Tumblr

Use Tumblr custom pages to do an A/B test by creating an custom page for A, a custom page for B, and using your home page as the conversion page.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
<style type="text/css">
body {display: block; width: 600px; margin: 10px auto; background-color: black; text-align: center; font-size: 20px;}
a {color: white; }
</style>
</head>
<body>
<img src="http://link-to-your-image-online.jpg" />
<a href="http://link-to-your-conversion-page">Click Here!</a>
</body>
</html>

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Google Website Optimizer with Tumblr Fall 2012 is a post from DrHoro

]]> http://drho.ro/google-website-optimizer-with-tumblr-fall-2012/feed 0 Adobe InDesign Interactive Reports Fall 2012 http://drho.ro/adobe-indesign-interactive-reports-fall-2012 http://drho.ro/adobe-indesign-interactive-reports-fall-2012#comments Sat, 26 May 2012 02:53:58 +0000 DrHoro http://drho.ro/?p=6147   Cool and clickable reports Customize an InDesign template - GraphicRiver Publish an interactive .pdf - Lynda.com Adobe InDesign bestvendor.com/best/design/graphic-design Adobe InDesign is a popular publishing program. InDesign templates at GraphicRiver graphicriver.net/category/print-templates/brochures Search GraphicRiver for InDesign report templates. Lynda.com InDesign tutorials lynda.com/InDesign-training-tutorials/233-0.html blog.lynda.com/2012/03/30/lyndapaths-learning-how-to-create-electronic-documents-with-indesign Lynda.com has lots of great resources to help you learn InDesign. James Fritz has a sweet [...]

Adobe InDesign Interactive Reports Fall 2012 is a post from DrHoro

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Adobe InDesign interactive reports

Cool and clickable reports

  1. Customize an InDesign template - GraphicRiver
  2. Publish an interactive .pdf - Lynda.com

Adobe InDesign

Adobe InDesign is a popular publishing program.

InDesign templates at GraphicRiver

Search GraphicRiver for InDesign report templates.

Lynda.com InDesign tutorials

Lynda.com has lots of great resources to help you learn InDesign. James Fritz has a sweet InDesign CS5: Interactive Documents and Presentations series.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Adobe InDesign Interactive Reports Fall 2012 is a post from DrHoro

]]> http://drho.ro/adobe-indesign-interactive-reports-fall-2012/feed 0 Adobe Photoshop 3D Pie Charts and Infographics Fall 2012 http://drho.ro/adobe-photoshop-3d-pie-charts-and-infographics-fall-2012 http://drho.ro/adobe-photoshop-3d-pie-charts-and-infographics-fall-2012#comments Sat, 26 May 2012 02:52:53 +0000 DrHoro http://drho.ro/?p=6145   Sweet pie charts Follow a Photoshop 3D pie chart tutorial - Lynda.com Follow a Photoshop infographic tutorial – Lynda.com Customize a Photoshop template - GraphicRiver Adobe Photoshop bestvendor.com/best/design/graphic-design Adobe Photoshop is a popular graphic design program. We are going to use Adobe Photoshop to make some sweet pie charts. There are more great Adobe Photoshop infographic tutorials at [...]

Adobe Photoshop 3D Pie Charts and Infographics Fall 2012 is a post from DrHoro

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adobe photoshop 3d pie charts

Sweet pie charts

  1. Follow a Photoshop 3D pie chart tutorial - Lynda.com
  2. Follow a Photoshop infographic tutorial – Lynda.com
  3. Customize a Photoshop template - GraphicRiver

Adobe Photoshop

Adobe Photoshop is a popular graphic design program.

We are going to use Adobe Photoshop to make some sweet pie charts.

There are more great Adobe Photoshop infographic tutorials at Lynda.com

GraphicRiver templates

Search GraphicRiver for paid Photoshop infographics.

Photoshop 3D pie chart tutorial

Photoshop CS5 Extended lets you make a sweet pie chart.

Infographics

Search for infographics resources.

Photoshop infographics tutorials

How to make data look cool.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Adobe Photoshop 3D Pie Charts and Infographics Fall 2012 is a post from DrHoro

]]> http://drho.ro/adobe-photoshop-3d-pie-charts-and-infographics-fall-2012/feed 0 Adobe Illustrator’s Graph Tool Fall 2012 http://drho.ro/illustrator-graph-tool-fall-2012 http://drho.ro/illustrator-graph-tool-fall-2012#comments Sat, 26 May 2012 02:51:53 +0000 DrHoro http://drho.ro/?p=6142   Deke McClelland is the Michael Jordan of Illustrator tutorials Learn Illustrator‘s Graph Tool  - Lynda.com  Follow an Illustrator Graph Tool tutorial - Vectortuts+ Find custom vector graphics - GraphicRiver Adobe Illustrator bestvendor.com/best/design/graphic-design Adobe Illustrator is a popular graphic design program. We are going to use Adobe Illustrator’s Graph Tool. Free Illustrator graphics google.com/search?q=free+vector+graphics Search for free Illustrator vector .eps and .ai [...]

Adobe Illustrator’s Graph Tool Fall 2012 is a post from DrHoro

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adobe illustrator's graph tool

Deke McClelland is the Michael Jordan of Illustrator tutorials

  1. Learn Illustrator‘s Graph Tool  - Lynda.com 
  2. Follow an Illustrator Graph Tool tutorial - Vectortuts+
  3. Find custom vector graphics - GraphicRiver

Adobe Illustrator

Adobe Illustrator is a popular graphic design program.

We are going to use Adobe Illustrator’s Graph Tool.

Free Illustrator graphics

Search for free Illustrator vector .eps and .ai files to use in a chart or graph.

GraphicRiver

Search GraphicRiver for vector infographics.

Illustrator Graph Tool tutorials

Illustrator’s graph tool is old, but it gives you a good starting point for making cool charts and graphs.

Fonts

Custom fonts are fun.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Adobe Illustrator’s Graph Tool Fall 2012 is a post from DrHoro

]]> http://drho.ro/illustrator-graph-tool-fall-2012/feed 0 PollDaddy Surveys Fall 2012 http://drho.ro/polldaddy-surveys-fall-2012 http://drho.ro/polldaddy-surveys-fall-2012#comments Sat, 26 May 2012 02:50:39 +0000 DrHoro http://drho.ro/?p=6192 People don’t like surveys Quantitative marketing research - Wikipedia Create a PollDaddy survey Embed the PollDaddy survey on Tumblr Quantitative Marketing Research en.wikipedia.org/wiki/Marketing_research#Marketing_research_methods en.wikipedia.org/wiki/Quantitative_marketing_research Wikipeida has a great section on quantitative marketing research. Lynda.com lynda.com/Google-Forms-tutorials/Up-Running-Online-Surveys/101958-2.html Lynda.com has an hour of web survey tutorials that review SurveyMonkey, QuestionPro, SurveyGizmo, Zoomerang and Google Docs. Web Surveys with PollDaddy polldaddy.com support.polldaddy.com support.polldaddy.com/survey-embed We are [...]

PollDaddy Surveys Fall 2012 is a post from DrHoro

]]> polldaddy surveys

People don’t like surveys

  1. Quantitative marketing research - Wikipedia
  2. Create a PollDaddy survey
  3. Embed the PollDaddy survey on Tumblr

Quantitative Marketing Research

Wikipeida has a great section on quantitative marketing research.

Lynda.com

Lynda.com has an hour of web survey tutorials that review SurveyMonkey, QuestionPro, SurveyGizmo, Zoomerang and Google Docs.

Web Surveys with PollDaddy

We are going to use PollDaddy.

Your goal is to keep people on your Tumblr website while they fill out your PollDaddy survey.

Last semester it took this kind of customization to make an image launch your PollDaddy survey:

<script type="text/javascript" src="http://i0.poll.fm/survey.js"></script>

<a onclick="return polldaddy.launch(this,'612A8EFEF239B442');" href="http://polldaddy.com/s/612A8EFEF239B442">

<img style="width: 160px; height: 160px;" src="http://www.arrl.org/images/view/News/survey.jpg" alt="survey image" /> </a>

Be sure to substitute your unique survey id number for the id number above.

Or, you can use the other PollDaddy embed options.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

PollDaddy Surveys Fall 2012 is a post from DrHoro

]]> http://drho.ro/polldaddy-surveys-fall-2012/feed 0 Learn Video Editing Fall 2012 http://drho.ro/learn-video-editing-fall-2012 http://drho.ro/learn-video-editing-fall-2012#comments Sat, 26 May 2012 02:49:36 +0000 DrHoro http://drho.ro/?p=6140 Editing video is fun Gather image, audio and video files - PhotoDune, AudioJungle, VideoHive Learn video editing - Apple, Lynda.com, AdobeTV Learn YouTube - Lynda.com Gather image, audio and video files Find some multimedia files to add to your video. VideoHive videohive.net/page/top_sellers Check out professional stock video at VideoHive. AudioJungle audiojungle.net/page/top_sellers Check out professional stock audio at AudioJungle. PhotoDune photodune.net/page/top_sellers Check out professional stock [...]

Learn Video Editing Fall 2012 is a post from DrHoro

]]> learn video editing

Editing video is fun

  1. Gather image, audio and video files - PhotoDune, AudioJungle, VideoHive
  2. Learn video editing - Apple, Lynda.com, AdobeTV
  3. Learn YouTube - Lynda.com

Gather image, audio and video files

Find some multimedia files to add to your video.

VideoHive

Check out professional stock video at VideoHive.

AudioJungle

Check out professional stock audio at AudioJungle.

PhotoDune

Check out professional stock images at PhotoDune.

Check out sxc.hu for free stock images.

Learn Video Editing

Pick a video editing tool that you are going to use.

iMovie Tutorials

Apple has some good video tutorials for free.

Premiere Pro and After Effects Tutorials

More advanced video editing and motion graphics programs.

Photoshop Tutorials

Photoshop CS6 improved its video editing capabilities.

Don’t get distracted by animated .gifs.

YouTube

YouTube is always rolling out new features and changes.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Learn Video Editing Fall 2012 is a post from DrHoro

]]> http://drho.ro/learn-video-editing-fall-2012/feed 0 Filmed Interviews and Focus Groups Fall 2012 http://drho.ro/filmed-interviews-and-focus-groups-fall-2012 http://drho.ro/filmed-interviews-and-focus-groups-fall-2012#comments Sat, 26 May 2012 02:47:37 +0000 DrHoro http://drho.ro/?p=6138   Get people to talk about their thoughts and feelings Qualitative marketing research - Wikipedia Learn how to shoot video with a DSLR camera - Lynda.com, KelbyTraining.com Get thoughts and feelings about a product Qualitative marketing research en.wikipedia.org/wiki/Marketing_research en.wikipedia.org/wiki/Marketing_research#Marketing_research_methods en.wikipedia.org/wiki/Qualitative_marketing_research Wikipedia has a great section on marketing research. Check out the section on marketing research methods. Filmed interviews and [...]

Filmed Interviews and Focus Groups Fall 2012 is a post from DrHoro

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filmed interviews and focus groups

Get people to talk about their thoughts and feelings

  1. Qualitative marketing research - Wikipedia
  2. Learn how to shoot video with a DSLR camera - Lynda.com, KelbyTraining.com
  3. Get thoughts and feelings about a product

Qualitative marketing research

Wikipedia has a great section on marketing research.

Check out the section on marketing research methods.

Filmed interviews and focus groups are qualitative marketing research methods.

Interviews and focus groups

There are lots of great examples of interviews and focus groups.

Rushkoff’s chapter on public relations in Coercion has a great example of focus group techniques.  Rushkoff’s documentaries The Merchants of Cool and The Persuaders are great.

Jancee Dunn’s book Star Reporter has good examples of interview techniques: onthemedia.org/episodes/2007/07/06/segments/81581.

Filming interviews and focus groups

  1. Write a list of 5 to 10 questions that investigate consumer thoughts and feelings about a product or service that go from general to specific.
  2. Get a recording device–a digital camera, camcorder, or smart phone.
  3. Try to use a tripod.
  4. Consider the lighting conditions.
  5. Consider the background sound.
  6. Shoot in landscape (not portrait) orientation.
  7. Only film the subject.
  8. Get your subjects talking.
  9. Don’t let your subjects start acting.
  10. Bring your camera’s cable to next class.  It would be even better if you had your video files on a memory stick or USB storage.

Shooting video with a DSLR camera

Lynda.com has a good tutorial series on how to shoot video with a DSLR camera by Rob Sheppard.

There are also good basics on how to use a DSLR camera at Lynda.com and at KelbyTraining.com.

KelbyTraining.com also has a new series with Richard Harrington on how to shoot video and conduct filmed interviews.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Filmed Interviews and Focus Groups Fall 2012 is a post from DrHoro

]]> http://drho.ro/filmed-interviews-and-focus-groups-fall-2012/feed 0 Google Analytics and Google AdWords Fall 2012 http://drho.ro/google-analytics-and-google-adwords-fall-2012 http://drho.ro/google-analytics-and-google-adwords-fall-2012#comments Sat, 26 May 2012 02:46:26 +0000 DrHoro http://drho.ro/?p=6134 Get some Google Analytics traffic by buying Google AdWords Learn Google Analytics - Google, Lynda.com Google Analytics Goals, Events and Campaigns Learn Google AdWords - Google, Lynda.com Redeem a Google AdWords $100 coupon Learn Google Analytics bestvendor.com/best/sales-marketing/web-analytics google.com/support/conversionuniversity google.com/analytics/discover_analytics.html google.com/analytics/education.html google.com/ads/learn lynda.com/Google-Analytics-training-tutorials/411-0.html Learn Google Analytics at Google Conversion University. Check out the Google Analytics Setup Checklist and Education tabs. Corey Koberg has a sweet Google Analytics Essential Training. Search [...]

Google Analytics and Google AdWords Fall 2012 is a post from DrHoro

]]> learn google analytics google adwords

Get some Google Analytics traffic by buying Google AdWords

  1. Learn Google Analytics - Google, Lynda.com
  2. Google Analytics Goals, Events and Campaigns
  3. Learn Google AdWords - Google, Lynda.com
  4. Redeem a Google AdWords $100 coupon

Learn Google Analytics

Learn Google Analytics at Google Conversion University.

Check out the Google Analytics Setup Checklist and Education tabs.

Corey Koberg has a sweet Google Analytics Essential Training.

Search SEOmoz for the latest on Google Analytics.

Google Analytics Goals, Events and Campaigns

Goals

Goals are great for on-site analytics like traffic funnels.

Event Tracking

Adding Event Tracking to Google Analytics involves adding inline JavaScript, which is a little tricky.

Campaigns

Campaigns are used to measure the effectiveness of promotional campaigns at bringing traffic to your site.

More Google Analytics Customization

Search SEOmoz for Google Analytics, Custom Reports, Advanced Segments and more.

Learn Google AdWords

Check out AdWords’ Learn with Google pages

David Booth has a great Google AdWords Essential Training.

The Rockable Press/Tuts+ ebook Get Going with Google AdWords is great.

Search SEOmoz for the latest on Google AdWords.

AdWords New Customer $100 Credit

  • google.com/ads/offers/adwordsoffer.html

Google offers free AdWords $$$ for first-timers.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Google Analytics and Google AdWords Fall 2012 is a post from DrHoro

]]> http://drho.ro/google-analytics-and-google-adwords-fall-2012/feed 0 Tumblr Search Engine Optimization Fall 2012 http://drho.ro/tumblr-search-engine-optimization-fall-2012 http://drho.ro/tumblr-search-engine-optimization-fall-2012#comments Sat, 26 May 2012 02:45:08 +0000 DrHoro http://drho.ro/?p=6189 SEO will help get you more visitors Learn SEO - SEOmoz, Lynda.com, Rockable Press SEO tools - Chrome Extensions and Firefox Add-Ons SEO for Tumblr Learn Search Engine Optimization SEOmoz seomoz.org/blog/best-seo-blogs-top-10-sources-to-stay-uptodate seomoz.org/learn-seo seomoz.org/blog seomoz.org/webinars Check out the learn SEO page at SEOmoz. I follow the SEOmoz blog. Watch some SEO webinars. Lynda.com lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html lynda.com/Business-training-tutorials/29-0.html#Online+Marketing+%2b+SEO lynda.com/Google-training-tutorials/117-0.html Lynda.com has good SEO and Google tutorials. [...]

Tumblr Search Engine Optimization Fall 2012 is a post from DrHoro

]]> Tumblr search engine optimization

SEO will help get you more visitors

  1. Learn SEO - SEOmoz, Lynda.com, Rockable Press
  2. SEO tools - Chrome Extensions and Firefox Add-Ons
  3. SEO for Tumblr

Learn Search Engine Optimization

SEOmoz

Check out the learn SEO page at SEOmoz.

I follow the SEOmoz blog.

Watch some SEO webinars.

Lynda.com

Lynda.com has good SEO and Google tutorials.

Rockable Press

Rockable Press has a new ebook titled Getting To Know SEO

SEO Tools

There are lots of great SEO tools that will help you look at a website like a search engine.

Search Chrome Extensions and FireFox Add-ons for SEO tools.

Search Engine Marketing

Can you get people to link to your site?

Tumblr Search Engine Optimization

Keywords

Use Google Webmaster –> Your site on the web –> Search queries and  Google Webmaster –> Your site on the web –> Keywords tool to see how Google is crawling your site.

Use Google Analytics –> Traffic –> Keywords to see which keyword searches are bringing people to your site.

Can you find underrated keywords with the Google AdWords Keyword Tool?

Titles and Meta Descriptions for Tumblr


<title>{block:PostSummary}{PostSummary}{/block:PostSummary}{Title}</title>
<meta name="Description" Content="{MetaDescription}" />

Make sure your titles and meta descriptions are unique for each of your posts. Make sure that your titles and meta descriptions are the right length and full of keywords.

There are other ways to do this if you check out Tumblr’s custom html page.

Header, strong and em tags

These two sections discuss on-page factors.

<h1>My Awesome <strong>Keyword</strong> Blog</h1>
<h2>Because <em>keywords</em> are awesome</h2>

Make sure that your <h1> through <h3> tag structure makes sense. Your blog post titles should be <h1> or <h2> tags and the title at the top of your page should be in <h1> tags.

Use strong <strong> tags in your HTML. Use emphasis <em> tags in your HTML.

Alt and title tags


<a title="keyword" href="http://DomainName.com/keyword1-keyword2">keyword</a></pre>
<img src="http://DomainName.com/keyword1-keyword2.jpg" alt="keyword" />
<pre>

Your links should have title tags and your multimedia tags should have alt tags.

Permalink urls/slugs


http://DomainName.com/post/1553580601/keyword1-keyword2-keyword3

Your post URLs should have words in them and they should be the right length.

Duplicate content


<a href="{NextPage}" rel="nofollow">Next Page</a>
<a href="/archive" rel="nofollow">Archive</a>
<a href="/mobile" rel="nofollow">Mobile</a>

Duplicate content is bad.

You only want Google to index your homepage, post, and page URLs. All your other Tumblr URLs should be nofollow links.

Clean up your theme

Get rid of links and text in your theme that you didn’t put there.

Link juice

Link to your important posts and pages in your home page’s header, sidebar, and footer.

Contact info

Make sure a mailing address, phone number and email address is on your home page.

Website speed

Make sure that your browser is not resizing images.

Google+ author information in search results

Get your Google+ profile photo to show up in search results.

The easiest way to do this is with a tag in your <head> section.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Tumblr Search Engine Optimization Fall 2012 is a post from DrHoro

]]> http://drho.ro/tumblr-search-engine-optimization-fall-2012/feed 0 Social Media Buttons Fall 2012 http://drho.ro/social-media-buttons-fall-2012 http://drho.ro/social-media-buttons-fall-2012#comments Sat, 26 May 2012 02:44:08 +0000 DrHoro http://drho.ro/?p=6131 Websites that have good social media numbers look alive Facebook Social Plugins Twitter Resources Google+ Button and Badges AddThis and ShareThis Comments - Disqus and IntenseDebate Facebook developers.facebook.com/plugins developers.facebook.com/docs/reference/plugins/like-box developers.facebook.com/docs/reference/plugins/like Facebook lets you add all kinds of social stuff. The Like Box is good for a home page and Like Button is good for individual pages and posts. You’ll need a page for the [...]

Social Media Buttons Fall 2012 is a post from DrHoro

]]> Tumblr Social Media Buttons

Websites that have good social media numbers look alive

  1. Facebook Social Plugins
  2. Twitter Resources
  3. Google+ Button and Badges
  4. AddThis and ShareThis
  5. Comments - Disqus and IntenseDebate

Facebook

Facebook lets you add all kinds of social stuff.

The Like Box is good for a home page and Like Button is good for individual pages and posts.

You’ll need a page for the Like Box and be sure that the Like Button is grabbing post and page permalinks “{Permalink}”.

Twitter

The Follow Button is good for a home page and the Tweet Button is good for individual pages and posts.

Google+

Get in some circles!

Add a Profile Button to your home page if your site is a personal site, add a Google+ Badge if your site is a brand or company page, and add +1 Buttons to pages and posts.

AddThis and ShareThis

If you want a one-stop-shop for lots of social media sharing buttons.

Comments

Commenting systems have social media sharing buttons built-in.

Marketing Research with Tumblr Fall 2012

  1. Semester Outline
  2. Google Apps
  3. Tumblr Themes
  4. HTML, CSS and Firebug
  5. Google and Social Media
  6. Social Media Buttons
  7. Search Engine Optimization
  8. Google Analytics and Google AdWords
  9. Interviews and Focus Groups
  10. Video Editing
  11. PollDaddy Surveys
  12. Illustrator’s Graph Tool
  13. Photoshop 3D Pie Charts
  14. InDesign Reports
  15. Google Website Optimizer
  16. Project

Social Media Buttons Fall 2012 is a post from DrHoro

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