http://www.drivetraffic.ca/blog Thu, 20 Nov 2008 03:07:08 +0000 http://backend.userland.com/rss092 en Great evening out tonight! Nice to see former clients, colleagues and potential customers :-) Alex of Public Insite gave a great overview of a project they did about a site promoting healthy lunch ideas... Public Insite sponsored the event including 2 drinks per person and some munchies - very ... http://www.drivetraffic.ca/blog/2008/web-analytics-wednesday-photos/ I think this is the first ever Web Analytics Wednesday put on in Ottawa! There is an unofficial competition to see if we can get more people to turn up than Santa Barbara can! We are meeting in the Snug Pub room at the Preston St. Heart & Crown (corner ... http://www.drivetraffic.ca/blog/2008/web-analytics-wednesday-ottawa-nov-1908/ I am going to run a series of posts about optimizing your PPC Campaigns - getting a bigger bang for your buck. They may not be in order so pick and choose your reading! At some point in recent history, Google AdWords has allowed the visual separation of your AdGroup ... http://www.drivetraffic.ca/blog/2008/google-search-engine-google-partners-and-content-network/ As far as I know, the latest Common Look and Feel Guidelines must be implemented by December of this year - that is 2 months away. Recently, CRTC (Canada Radio-television and Telecommunications Commission) launched a National Do Not Call List for Canadian's. Today I Googled "Canada's do not call list" ... http://www.drivetraffic.ca/blog/2008/clf-20-due-december-2008/ Get more from Google Analytics by tomorrow morning by following some great configuration ideas posted by Highland Business Research Set up your goals Set up on-site search Creating multiple profiles of the same site Define Filters If you’re selling anything at all, switch the e-commerce tracking on If you would like assistance setting up your Google ... http://www.drivetraffic.ca/blog/2008/five-google-analytics-setup-items-to-do-today/ I hear it all the time - "Sorry to have bothered you but it turns out I don't need your services - my brothers daughters boyfriend is going to SEO my site for $25". Or "Thanks but my webmaster said he can do this so I won't need to ... http://www.drivetraffic.ca/blog/2008/so-you-think-youre-a-search-engine-optimization-expert/ eComXpo- The Virtual Forum for eCommerce Professionals! Co-located & produced with eTailXpo * 100% Online and Virtual * Free to Attend * All the Benefits of a Top Tradeshow * Includes 1st ever Virtual Job Fair ... http://www.drivetraffic.ca/blog/2008/ecomxpo-july-9-10-2008/ Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your ... http://www.drivetraffic.ca/blog/2008/writing-compelling-ppc-ads-free-webcast-july-908/ Dearest clients, friends, pals-- past and present: I know I'm just a lowly intern, but I'm a really formidable beggar, so here goes. Want to help DriveTraffic grow? All you have to do is submit a customer satisfaction review to an online SEO company review database. There are tons of companies listed in ... http://www.drivetraffic.ca/blog/2008/gohead-be-honest/ I received snail mail today from the Domain Registry of Canada. I thought it odd to receive mail as opposed to email so I thought they must have had difficulty reaching me by mail or perhaps there is a conflict with a previously registered domain name. Upon opening the bill ... http://www.drivetraffic.ca/blog/2008/renewal-of-your-domain-name-beware-of-droc/ Absolutely fantastic! Google Analytics has a beta feature out that allows viewing of your web stats by day, week or month. Previous to this beta, if you chose a period of 3 months for example, you saw numbers for the entire 3 month chunk. Now if you ... http://www.drivetraffic.ca/blog/2008/google-adwords-graph-by-day-week-or-month/ http://www.drivetraffic.ca/blog/2008/date-range-selection-in-google-analytics/ Are you new to Google Analytics? If so, check out the visual goodies I've been working on -- "Google Analytics for Beginners" Youtube Videos. I have to admit, the first one's a bit shaky. Slowly, slowly, I'm getting better! http://www.drivetraffic.ca/blog/2008/google-analytics-videos-for-beginners/ It's not a joke! As much as I love Google I am going to participate in the first ever Google Free Day on April 1st. How will you find information? Try using one of the alternative search engines - my thoughts in the beginning were "they suck" ... http://www.drivetraffic.ca/blog/2008/april-1-1st-annual-google-free-day/ We are running a WebTrends training course at a client site Tuesday and Wednesday of this week and I wanted to make arrangements to have breakfast catered for the students. By using Google Maps (or Google Local) I looked for catering near the client's postal code. After looking through a ... http://www.drivetraffic.ca/blog/2008/poor-usability-causes-customer-mixup/ Want to keep the search engine bots from indexing certain folders or pages on your website? Robots.txt to the rescue! And now it is even more convenient to create a robots.txt - you can do this right from within Google Webmaster Tools. To access the tool, log-in to your ... http://www.drivetraffic.ca/blog/2008/robotstxt-new-tool-in-google-webmaster-tools/ Search Engine Optimization: It's quite the mouthful. No matter how overwhelming SEO can be to first-timers, starting this kind of work on your site is a fairly simple, step-by-step process. The technical bits aren't too complicated, I promise, and a little thinking beforehand can save you a lot of hassle down ... http://www.drivetraffic.ca/blog/2008/elementary-indexing-i-starting-seo/ How is it that a company that cellssells cellphones (and recently cameras as well) feels justified in not paying for services rendered? This company makes good money selling cellphones online and engaged the services of DriveTraffic in Nov or Dec to setup Google Analytics tracking. Our perdiem was ... http://www.drivetraffic.ca/blog/2008/why-does-cws-feel-they-dont-have-to-pay/ So I get an email tonight from the VP of Marketing at Panorama, for whom I have done a bit of SEO. He tells me that Panorama has partnered with Google to offer pivot table functionality in Google Spreadsheets as well as on top of Google AdWords. WHAT? Surely ... http://www.drivetraffic.ca/blog/2008/pivot-table-functionality-in-google-docs-spreadsheets/ Due to the overwhelmingly positive response from attendees, Neo Insight is pleased to announce that Gerry McGovern returns to Ottawa in May 2008! As well as offering an encore presentation of his Masterclass, Gerry McGovern is offering a special half-day Executive Session, plus opportunities to work more closely together to ... http://www.drivetraffic.ca/blog/2008/gerry-mcgovern-returning-to-ottawa-may-2008/