Increase Revenue and Profits with a Simple & Proven Marketing System.
Without a marketing system, it’s easy to fall prey to the tactic of the week, constantly spinning your wheels. Install the Duct Tape Marketing Fractional CMO Agency System and see how easy it is to grow your revenue and profits predictably - for businesses or agencies.
Marketing is a System that starts with Strategy Before Tactics & Technology
Watch This Video
to Learn What We Do
At Duct Tape Marketing, we understand the frustrations that come with marketing, which is why we've created a practical, educational, and sustainable approach to help our clients achieve their goals. Duct Tape Marketing Strategy First System streamlines operations and drives predictable revenue growth, giving our clients more time to focus on what really matters.
We pride ourselves on being experienced, knowledgeable, and trustworthy partners committed to our clients' success. Whether you're a small business owner or a marketing agency or consultant, we're here to inspire and guide you towards a more sustainable and efficient marketing ecosystem that leads with Strategy First.
Services We Provide
For Business Owners:
Fractional CMO+ Services
Hire our team of experts to design a marketing strategy custom-tailored to your business, that you own. We then show you how to implement it or do it for you.
For Agencies & Marketing Consultants:
Marketing Leadership Accelerator
Join our 3-day Certification Intensive and extended Marketing Leadership Accelerator and earn the right to bring our proprietary and proven system to your clients.
Are You Experiencing These Marketing Hurdles?
If these resonate with you, you're not alone. The Duct Tape Marketing Fractional CMO System is designed to help businesses overcome these challenges and more.
Install the Duct Tape Marketing System.
Strategy + Execution - It's the best of both worlds!
Develop a Strategic Action Plan
Execute the Plan Priorities
Monitor Your Revenue Growth
We have spent the last 30 years developing a strategic approach to marketing that has been installed in 1000s of businesses worldwide.
There is a lot wrong with small business marketing and marketing agencies today. It is our mission to change that.
We champion sustainable marketing strategies over quick fixes and gimmicks, ensuring you feel confident and in control as your business achieves predictable growth.
At our core, we are a strategic marketing agency made up of small business experts, teachers, and trainers who know that marketing is the most important small business system and want to help you get in right.
John Jantsch founded Duct Tape Marketing and the Duct Tape Marketing System over 30+ years ago. He and the team at Duct Tape Marketing love every day that they get to work with the inspiring small business heroes and agencies owners of today.
Business Owner
or
Marketer?
Choose your adventure!
Business Owners:
Get your Marketing Success Toolkit:
Get the Ultimate Case Study for Hiring a Fractional CMO & the Marketing Audit Checklist so you know exactly where to focus.
Get your hands on our FREE Marketing Success Toolkit, which includes:
- Discover if hiring a Fractional CMO is exactly what your business needs to increase revenue and how to hire an in-demand fractional CMO
- The Marketing Audit Checklist: Gain crystal-clear insights into your current marketing state
Business Owners
Agencies & Marketing Consultants:
Get the Fractional CMO+ Model ebook for just $4.99
Get the ultimate ebook to build a successful marketing business & learn our proven system.
Get instant access to the Fractional CMO eBook, jam-packed with:
- 50 pages of concentrated, no-fluff content featuring a proven system to generate over 6+ figures in annual recurring revenue
- Over 28 years of proven strategies to scale your agency and earn back your entrepreneurial freedom
Agencies & Marketing Consultants
If you’re not satisfied with your marketing or your business growth, it’s time to try Strategy First.
As Seen In...
1000s of Businesses and Over 400+ Marketing Agencies and Consultants Have Thrived Using Duct Tape Marketing's Strategy First approach
Comments from our clients and certified agency network.
“I got clarity and structure for my agency’s offers and was then able
to increase consulting leads by 30%.””
Alfonso Lavergne
Digital Chief
“This is probably the best program that you can find out there...”
Kristina Hathaway
Hathaway Marketing
“Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“After joining...we've experienced triple-digit growth each year we've been in business.”
Ian Cantle
Outsourced Marketing
“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales.”
Tina Smith
Creative LLC
“I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.”
Elizabeth Turner
Fox Point Dental
“Duct Tape Marketing...has helped me to grow my business by over 40% in the last 12 months.”
Michael Quinn
Michael Quinn Agency
“Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming.”
Jake Schloegel
President & CEO Schloegel Design Remodel
“If you're looking for a complete marketing system to serve your clients better and create a sustainable business that will also provide for you and your family, I strongly encourage you to reach out to John or Sara to learn more about how Duct Tape Marketing can help you succeed.”
Chris Davidson
ReadySetMIWI
“Everybody talks about ROI, and I've enjoyed a great experience with Duct Tape Marketing. Even before I participated in the Agency Certification Intensive, I had already landed my first customer. This, in essence, more than paid for my investment!”
David LaCombe
Imperatives Delivered
“I was looking for a marketing system template that could be applied to similar types of businesses over and over. Duct Tape Marketing...provided that needed system.”
Apoorv Dwivedi
Fixyr
“Without a doubt, it's been the greatest return on investment I've made in my business or personal life.”
Antonio Guerrero
Systematic Business Marketing
“Immediately after using Duct Tape Marketing’s tools, we were able to over-deliver on a client project. We pulled out a few of the presentations, assessments, and strategy first documents, and it helped us exceed client expectations. It’s not just a service; it’s a partner in delivering value to our clients.”
Robin Morgan
BGG Creative & BGG West
“I was able to define my value to the marketplace and shift from project work to monthly retainers. Now I have 20+ clients with a steady flow of new clients each year.”
Tom Shipley
Cole-Dalton Marketing Services
“The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system, but we've already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid.”
Robert Talac
MD, PhD
“I finished training a week ago and am already talking to two prospective clients who are coming onboard””
Jacob Admundson
The Piano Guys
“There's absolutely no doubt that we're going to be able to really escalate both the revenue that we have and the revenue that we can help our clients create.””
Wendy Harrington
Beacon Creative Lab
“I've paid for expensive trainings in the past and regretted it instantly, this was not one of them. I could see how it would impact my business, I have all the tools I need and I have a well I can keep going back to.””
Lisa Perk
Perked Up Media
“I got clarity and structure for my agency’s offers and was then able
to increase consulting leads by 30%.””
Alfonso Lavergne
Digital Chief
“This is probably the best program that you can find out there...”
Kristina Hathaway
Hathaway Marketing
“Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“After joining...we've experienced triple-digit growth each year we've been in business.”
Ian Cantle
Outsourced Marketing
“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales.”
Tina Smith
Creative LLC
“When I got access to all of the different tools that were part of the Strategy First engagement, that really solidified what I had been looking for.”
Ali Schwanke
Simple Strat
“I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.”
Elizabeth Turner
Fox Point Dental
“Duct Tape Marketing...has helped me to grow my business by over 40% in the last 12 months.”
Michael Quinn
Michael Quinn Agency
“Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming.”
Jake Schloegel
President & CEO Schloegel Design Remodel
“If you're looking for a complete marketing system to serve your clients better and create a sustainable business that will also provide for you and your family, I strongly encourage you to reach out to John or Sara to learn more about how Duct Tape Marketing can help you succeed.”
Chris Davidson
ReadySetMIWI
"I was in the weeds with day to day implementation and not spending my time the way that I should. What I really was looking for was a partner who could give me a process. I finally landed on Duct Tape Marketing. I knew it was what I was looking for."
Dan Evans
Hydrate Marketing
“I was looking for a marketing system template that could be applied to similar types of businesses over and over. Duct Tape Marketing...provided that needed system.”
Apoorv Dwivedi
Fixyr
“Without a doubt, it's been the greatest return on investment I've made in my business or personal life.”
Antonio Guerrero
Systematic Business Marketing
“Immediately after using Duct Tape Marketing’s tools, we were able to over-deliver on a client project. We pulled out a few of the presentations, assessments, and strategy first documents, and it helped us exceed client expectations. It’s not just a service; it’s a partner in delivering value to our clients.”
Robin Morgan
BGG Creative & BGG West
“I was able to define my value to the marketplace and shift from project work to monthly retainers. Now I have 20+ clients with a steady flow of new clients each year.”
Tom Shipley
Cole-Dalton Marketing Services
“The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system, but we've already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid.”
Robert Talac
MD, PhD
“Everybody talks about ROI, and I've enjoyed a great experience with Duct Tape Marketing. Even before I participated in the Agency Certification Intensive, I had already landed my first customer. This, in essence, more than paid for my investment!”
David LaCombe
Imperatives Delivered
Just some of the true small businesses we’ve recently helped grow.
400+ marketing leaders have scaled with the Duct Tape Marketing System.
Grow your business faster by installing a proven system.
Schedule a free discovery call with a Duct Tape Marketing strategy and growth expert.
Let's Chat
Frequently Asked Questions
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
- Hire our marketing consultant to design a marketing strategy for you using the Duct Tape Marketing System.
- License the Duct Tape Marketing System to use in your agency.
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
2. Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
3. You can also hire marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.
The Duct Tape Marketing System has helped thousands of businesses and agencies grow worldwide for more than 30 years. It is a proven and reputable system, built on a solid foundation that focuses on strategy first and customer-centricity. The system does not offer fly-by-night strategies or tactic-hacking schemes but instead focuses on helping you get better results for your clients because if your clients are growing, you're growing, you're getting referrals and the growth cycle continues. Learn how to license the system for your agency.
The average retainer for agencies who have licensed the Duct Tape Marketing System is about $5,000/month. With that math just 2 clients could generate about $120,000/year and 4 clients could generate $240,000/ year. This is just an estimate, ultimately you have the final say on what you charge for your services.
First, you must attend a 3-day Agency Certification Intensive. During this training you will earn a certification to license the successful Duct Tape Marketing System. We will train you and give you all of the tools you need to scale your agency with ease. Once you receive your certification you will also be invited to join the Duct Tape Marketing Network. The Network provides continued support, training, and consists of over 150 marketing agencies and consultants.
The system is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement. You can learn more here.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.