Duval Guillaume News

New medium : De Lijn uses VAT-receipts to promote the night bus

Duval Guillaume Brussels — Sat, 21 Nov 2009 18:57:41 +0000

In Belgium it is obligatory to give VAT receipts with the bills in restaurants. Bus Company De Lijn is the first to use these VAT receipts as an advertising medium. On each receipt we added a message, inviting people to think about their choice of transport. If they consider taking the night bus, they don’t have to worry about ordering that extra drink.

. The branded VAT receipts will be distributed by 50 restaurants in 5 major cities. Later on another 30 restaurants will be added to this list.

Duval Guillaume is looking for online talent

Duval Guillaume — Thu, 19 Nov 2009 18:29:27 +0000

Duval Guillaume is looking for a talented online creative and a front-end / flash developer

Interaction designer / online creative, Antwerp
Interaction designer, online creative, ’strative’, whatever you want to call it, your job is to create and design interactive sites, campaigns and applications. You work in team or on your own. Starting from a strategic or creative briefing you are able to create a sitemap, an interaction concept, a navigation concept and a look and feel. You know how to present the project to a client and brief it to our development team.

Competencies: 2-5 years experience, a great designer, a creative mind, good at brainstorming; Photoshop, Illustrator, charting tools; knowledge of online branding, social media, search engine marketing, storytelling, animation concepts; positive attitude, entrepreneurial, team worker; Dutch & English.

Duval Guillaume offers creative challenges, the ability to put your mark on projects and brands, a competitive salary with extralegal benefits s.a. luncheon vouchers, hospitalization insurance, extra holidays, …

Please send your CV and portfolio to martien.geelen@duvalguillaume.com

Front-end developer / Flash developer, Antwerp
Your job is to develop the front-end of brand experiences on interactive platforms. You are a coder with sufficient graphical and animation skills to take a project to a higher level. You will be developing mainly in Flash, JavaScript and PHP. Your input is an information architecture document and a graphic design. Your output is a completely tested and deployed interactive website, campaign or application.

Competencies: 2-5 years experience, great coder in Flash, JavaScript, PHP, HTML/CSS and other web technologies; knowledge of online branding, social media, search engine marketing, animation concepts; positive attitude, entrepreneurial, team worker, Dutch & English.

Please send your CV and portfolio to martien.geelen@duvalguillaume.com

Word created for radio campaign ends up in the dictionary: “fokkie”

Duval Guillaume Brussels — Fri, 13 Nov 2009 10:20:02 +0000

At the end of 2006 the newly found word “fokkie” was used for the first time in a radio commercial for leading coffee brand Douwe Egberts. It was part of a dyslectic series of commercials illustrating you mix up words when you haven’t had your coffee yet. Soon the word “fokkie” began to lead a live outside advertising and at one point it began to pop up in chat sessions, it was used by radio hosts and the scriptwriters of one of belgium’s popular soaps used it in their dialogues. And no, this was not the result of product placement. Last summer we organised an online petition to get “fokkie” in de official Dutch dictionary. More than 7.000 people signed the petition and 12.000 became fan on facebook. And so, three years later, the unthinkable happened: fokkie is accepted as an official entry in the new yearbook of the official Van Dale Dutch dictionary. If you make it to the yearbook a couple of times, you are permanently part of the official daily language.

Shall we let these guys in?

Duval Guillaume — Fri, 06 Nov 2009 10:26:22 +0000

Two young creatives decided to stay outside… until they get an internship at Duval Guillaume here in in Brussels. What do you think? Shall we let these guys in?

Here they are on VTM news (dutch):

Click here to view the embedded video.

Claiming existing event posters to promote the night bus

Duval Guillaume Brussels — Sun, 01 Nov 2009 10:00:16 +0000

To promote the evening and night buses, public bus company De Lijn has launched a large scale guerilla campaign. In all major cities they stuck passe-partouts on existing event posters with the text: whatever you are planning tonight, also plan your transport.
The campaign also has an interactive part. Organisers of events are given the chance to promote their event on the real buses of De Lijn. All they have to do, is to upload their poster on www.nachtlijn.be.

Employer branding is dead, so what now?

Duval Guillaume Antwerp — Tue, 27 Oct 2009 09:04:40 +0000

Last Friday 23rd of October, Duval Guillaume organized a seminar in Antwerp about employer reputation management (“Employer branding is dead, so what now?”). Attendees included corporate communications and HR professionals of 50 top companies like Alfacam Group/EXQI, AstraZeneca, BASF, Electrabel, Euroclear,Fedex, GDF Suez, Ideal Standard, Mediamarkt, RealDolmen, Sara Lee, Solvay, Spadel and Siemens.

The conclusion to the seminar was that no, Employer Branding is not dead, but that it has had to adapt to the new business landscape and social behaviours. Whether it’s achieving recruitment goals, managing employer reputations, or perhaps most importantly inspiring talent and enhancing the manner in which employees interact, Employer Branding is very much alive and kicking. But it cannot be seen as something that is the sole responsibility of the HR department. An attractive employer reputation is the result of a joint effort between HR, internal communications, corporate communications, PR and marketing.

Inspiring speakers illustrated this statement.

Vera Janssens, Corporate communications Manager Southwest Europe at Siemens, who took attendees on a journey of experiences and real life examples, showing how important internal communications are as part of an integrated communications approach.

Kevin Keohane from SAS design in London provided insights about trends and best practices in employer branding management and employee engagement. SAS design and Duval Guillaume are two of the leading agencies in the recently launched Publicis Global Brand & Talent network.
Duval Guillaume’s expert in digital communications Johan Van Mol presented a new tool to help companies build sustainable on line relations with the talent market. Olivier Trop, Head of the PR and corporate reputation management practice, revealed the results of a study conducted by Duval Guillaume about the impact of the corporate reputation of a company on its attractiveness as an employer.

The seminar, hosted by Isabelle Leleux (Head of employer branding at Duval Guillaume) was concluded by a relaxed networking lunch and drinks. An inspiring Friday morning…

Feedback from the event

“Ik vond het interessant en van een goed niveau en dat was ook wat de meeste andere mensen vonden bij de babbel achteraf.En dat kan niet van alle seminars gezegd worden.”

Mercuri Urval

“Bedankt voor dit interessante seminarie! Ik heb zeker iets opgestoken!”

Euroclear

Wrongly addressed mail encourages you to move more

Duval Guillaume Brussels — Sun, 25 Oct 2009 13:04:31 +0000

For fitness center HealthCity we made a wrongly addressed mailing. On purpose, of course. Everyone reveived a letter addressed to his or her neighbour. We counted on everyone to do what good neighbours do, namely go outside and put the letter in the neighbour’s mailbox. Like this everyone got some exercise. But that’s not enough to get in shape, that’s why the letter invited everyone for a free session at the HealthCity fitness center.

Airshake helps against the Swine Flu

Duval Guillaume Brussels — Thu, 22 Oct 2009 20:33:06 +0000

One of the measures taken against the Swine Flu is to dissuade people to shake hands. Since greeting is an essential part of our social life, a new way of greeting is needed. That’s why Telenet wants to introduce the airshake, that’s a handshake without touching each other and without infecting each other. Learn the airshake now and make it spread faster than the swine flu.

You can easily learn the airshake on www.airshake.be

Coffee cups designed to stimulate a good conversation

Duval Guillaume Brussels — Mon, 19 Oct 2009 18:58:05 +0000

A cup of coffee still is the best moment to have a meaningful conversation. Coffee brand Douwe Egberts wanted to underline this, so we designed cups that help you choose a topic to talk about. You can let your spoon decide on a subject ad random or you can slightly manipulate the choice, that’s up to you.
Last Sunday a special edition of the cup was handed out during the Antwerp referendum about the construction of the controversial bridge “The Lange Wapper”. By handing out coffee, we invited people to have one last good conversation before taking a vote. We even gave a cup of Douwe Egberts to the mayor of Antwerp, even though he already had made up his mind.

Katrien Bottez in Jury Eurobest

Duval Guillaume Brussels — Wed, 14 Oct 2009 20:42:00 +0000

Creative Director Katrien Bottez is invited to be part of the 2009 Eurobest jury. She will be judging television, print, outdoor and radio. Eurobest, the European equivalent of the Cannes Lions, will be taking place in Amsterdam from November 22nd onwards. On www.eurobest.com you can check how much Katrien and the other members of the jury liked your work.

Let the ugliest win!

Duval Guillaume Antwerp — Tue, 13 Oct 2009 10:16:04 +0000

To coincide with National Architecture day Belgium’s biggest demolition company STALLAERT is giving the public the chance to vote for Belgium’s ugliest building. STALLAERT will offer the owner of the winning construction to knock his building down. To cast your vote, visit www.hetlelijkstegebouw.be or www.lebatimentlepluslaid.be, before November 6.

Euroclear and Duval Guillaume are Grand Award winners for Euroclear Annual Report

Duval Guillaume Antwerp — Mon, 28 Sep 2009 08:09:18 +0000

Brussels/New York, 21 September 2009 - Financial transaction services
provider Euroclear was awarded two Grand Awards for its 2008 annual
report at the ARC Awards ceremony held in New York on 17 September.
The company achieved the highest accolades in two categories: “Best of
International” and “Best Cover Design”. The ARC Awards Competition is
considered the most highly respected and prestigious competition in the
industry.

The annual report entitled “Challenges can make you stronger” was
written and edited by Euroclear, and conceived and designed by leading
communication agency Duval Guillaume.

Milk enters 64-year old candidate for “so you think you can dance”

Duval Guillaume Brussels — Thu, 24 Sep 2009 23:39:58 +0000

Drinking milk on a daily basis helps you stay fit and flexible. To prove this, we did a stunt during the tv-program “So You Think You Can Dance”.

Click here to view the embedded video.

Consternation, when a 64-year old man appears before the jury. Even more consternation when this 64-year old man does his audition in jump-style. The jury couldn’t believe their eyes. They got on their feet, applauded while Leon showed his moves and were flabbergasted when he ended his audition with a split. (*)

Click here to view the embedded video.

Jurymember Jan Kooijman commented: “I don’t think I’d be able to pull that of when I’m your age”. Exactly what we wanted to hear, because right after the show we revealed that the 64-year old was entered by Milk. With his performance, he proved that if you drink milk when you’re young, you’ll be able to dance like Leon when you’re older.

(*) Please don’t try this without drinking milk first.

Spa commercial wins grand prix in Kinsale

Duval Guillaume Brussels — Mon, 14 Sep 2009 04:33:22 +0000

The commercial “barfight” for Spa Barisart won this year’s grand prix at the Kinsale shark awards. It was the only grand prix allotted in tv. The commercial, which was shot completely under water, also got a golden shark in the category non alcoholic drinks.

And there were more reasons to celebrate. De Lijn “Pinguins” was awarded a silver shark for best animation, Tabasco “Streaker” got shortlisted.

A very sparkling result calling for something very sparkling to drink.

Click here to view the embedded video. Click here to view the embedded video. Click here to view the embedded video.

12 metre high construction in the heart of Brussels

Duval Guillaume Brussels — Fri, 11 Sep 2009 12:08:09 +0000

For the opening of the brand new meeting centre SQUARE, we really want everyone to be present. Even the wellknown statue of King Albert I will be able to attend the opening festival. It took us some time, but we managed to put him backwards on his horse, making him the honorary guest.

The inauguration of SQUARE will take place on September 20^th, some 9000 guests are expected for this spectacular show including concerts, special events and fireworks.

New online talent

Duval Guillaume Brussels — Wed, 02 Sep 2009 20:05:49 +0000

New online impulses for Duval Guillaume. One of them is Lander Janssens. Lander won two eurobest awards last year and we won’t mind if he can achieve this once more as one of the new online creatives of Duval Guillaume. Besides Lander, the digital departement will be reinforced by Lieven Dewitte. He worked as a project manager for Sony Europe and will now form the important link between ideas and technique.

Be kind to animals, also before they are dead

Duval Guillaume Brussels — Fri, 14 Aug 2009 08:25:27 +0000

New campaign for GAIA, global action in the interest of animals.

Ghent: citymarketing

Duval Guillaume Antwerp — Tue, 14 Jul 2009 14:35:18 +0000

As part of an elaborated citymarketing action plan for the city of Ghent, the corporate branding division of Duval Guillaume, has developed a new brand identity including new city logo & house style, visual language and content platform. The starting principle is claiming that Ghent is a genuine city harmoniously combining so many different dimensions (culture, innovation, music, harbour,..). The new logo with a double point at the end of the word ‘Ghent’ symbolizes this principle of Ghent being a vibrating society junction for all people living, working and visiting the city. Take a look at the identity manual http://www.news-from-duvalguillaume.com/gent/styleguide/ and discover that city marketing is more than just a graphical make-over.

Choose Telenet for faster online gaming

Duval Guillaume Brussels — Mon, 13 Jul 2009 11:26:13 +0000

Telenet makes it clear once more that they are the best choice for those wanting the fastest internet around. In this new print campaign Telenet addresses online gamers, who know the value of a high quality internet connection.

Designed to make you faster.

Duval Guillaume Antwerp — Fri, 10 Jul 2009 14:39:41 +0000

This new print campaign for Lazer bicycle helmets was illustrated by Italian designer Philippo Comarella and yes we swear: no animals were harmed.

Duval Guillaume News

New medium : De Lijn uses VAT-receipts to promote the night bus

Related News items

Duval Guillaume is looking for online talent

Word created for radio campaign ends up in the dictionary: “fokkie”

Shall we let these guys in?

Claiming existing event posters to promote the night bus

Related News items

Employer branding is dead, so what now?

Related News items

Wrongly addressed mail encourages you to move more

Airshake helps against the Swine Flu

Coffee cups designed to stimulate a good conversation

Katrien Bottez in Jury Eurobest

Let the ugliest win!

Euroclear and Duval Guillaume are Grand Award winners for Euroclear Annual Report

Milk enters 64-year old candidate for “so you think you can dance”

Related News items

Spa commercial wins grand prix in Kinsale

Related News items

12 metre high construction in the heart of Brussels

New online talent

Be kind to animals, also before they are dead

Ghent: citymarketing

Choose Telenet for faster online gaming

Designed to make you faster.