Duval Guillaume News

Buscompany De Lijn takes care of parking stress

Duval Guillaume Brussels — Fri, 03 Jul 2009 08:59:36 +0000

You can’t think about the sales without thinking about parking problems. These parking problems inevitably result in parking stress and frustration.

That’s why buscompany De Lijn placed parking stress punching balls in 11 major cities in Flanders. Every driver could ventilate his parking stress and received a free bus ticket. So their next trip to the city would be more relaxed.

Don’t waste time sightseeing.

Duval Guillaume — Thu, 02 Jul 2009 14:15:55 +0000

When you’re between 16 and 21 and you go on holiday with TMF Travel,
sightseeing is the last thing you have in mind. However since it’s mostly
your parents who pay for the trip, you have to give them a little proof of
some ‘cultural behaviour’ abroad. So TMF Travel put up a secret archive of
readymade holiday snaps – so you only need to spend a few minutes getting
the photos you need, not a whole day. The result? Happy parents, and more
party time.

Click here to view the embedded video.

Milk Campaign wins Bronze in TV, bringing our total to 4 lions

Duval Guillaume Brussels — Sun, 28 Jun 2009 09:33:54 +0000

Yesterday, on the closing night of the Cannes Festival, a bronze lion was given to the tv-campaign for the National Milk Board (VLAM). The campaign consists of two commercials : Milk “Jumpers” and Milk “Freestyler”.

This brings us to a total of 4 lions and 9 shortlists after one week of judging. Please scroll down if you want to relive the week once more.

Click here to view the embedded video. Click here to view the embedded video.

4 shortlists in film

Duval Guillaume Brussels — Fri, 26 Jun 2009 11:55:10 +0000

On the closing night of this year’s Cannes Festival, we have four chances to get our fourth lion . The following tv-commercials are shortlisted : Spa Barissart “Barfight”, Mercator “Milkman”, Milk “Jumpers”, Milk “Freestyler”.

Click here to view the embedded video. Click here to view the embedded video.Click here to view the embedded video. Click here to view the embedded video.

2 more Lions : Bronze for De Lijn and for Brussels Airlines

Duval Guillaume Brussels — Wed, 24 Jun 2009 19:47:41 +0000

More good news. With tv still to be judged, here are another 2 bronze lions and 2 shortlists. The first bronze is for the the radio-commercial “crisis” for Brussels Airlines, the second bronze goes to De Lijn “business cards” in the category Direct. The latter also received a shortlist in Design. In print there was a shortlist for the the ad “motorcyclist” for Re-born to be Alive.

Bronze Lion for Komatsu

Duval Guillaume — Wed, 24 Jun 2009 14:26:53 +0000

Our Antwerp office has won a bronze lion this year. This time it was the
Komatsu mailing that secuded the Cannes Direct jury.

Click here to view the embedded video.

New York Festivals: 2 Gold Awards

Duval Guillaume Brussels — Mon, 22 Jun 2009 19:53:02 +0000

Awaiting the first official Cannes results, here is the final score for the New York Festivals. In total we won 2 Gold World Medals, 1 Silver and 3 Bronze.

Gold is for the ad “Save 8 lives” for Re-born to be Alive, both in print and in best use of media. Silver goes to the print campaign for Lazer Helmets. The Bronze awards are for De Lijn “Penguins” in best TV-animation, Komatsu in Direct and again Re-born for the print ad “Motorcyclist”.

Brussels Airlines introduces round trip fare

Duval Guillaume Brussels — Sat, 20 Jun 2009 08:59:01 +0000

Brussels Airlines wants complete transparency for its costumers, meaning no hidden costs and no unpleasant surprises. Today Brussels Airlines even goes one step further: instead of pushing single trip tickets, they simply give the price for a round trip ticket. In this way, you immediately know how much the flight will cost you. With this measure Brussels Airlines once again shows it is the low fare you can trust.

4 Clio Awards in Las Vegas

Duval Guillaume — Fri, 22 May 2009 21:01:50 +0000

With 10 shortlisted campaigns, we hoped we would win at least one Clio Award during the Grand Gala in Las Vegas. In the end, we got 4 Clio Awards.

In Direct there was one silver for Komatsu with the campaign “Xtreme precision”. In the same category there was also a bronze for the business cards of public bus company De Lijn. The same campaign was also awarded a bronze in Design. Finally, the ad “Save 8 lives” for Reborn to be Alive won a third bronze in the print category.

From now on we think of Las Vegas as a place where you can lose your money but where you can win awards.

Click here to view the embedded video.

Bronze EFFIE award

Duval Guillaume Antwerp — Tue, 19 May 2009 10:11:12 +0000

Duval Guillaume has – again - been nominated for an EFFIE award. This time
it is the Antwerp division with the Weight Watchers campaign that has won a
bronze award. Here is the case. Enjoy.

Click here to view the embedded video.

Spa Barisart. Water with more action in it.

Duval Guillaume — Fri, 15 May 2009 20:51:32 +0000

This new tv-commercial for Spa Barisart gives a new dimension to the baseline “Spa Barisart, the explosive water.” It shows spectacular action scenes that are completely filmed under water. Erik Bulckens directed the film, which was shot in a gigantic underwater tank in Berlin. The actors and stuntmen had a hard time, but the hardest job was for the cameraman, who had to spend a whole day underwater.

Click here to view the embedded video.

With this new tv-ad, Spa Barisart wants to strengthen its position as the most sparkling water on the Belgian market.

Viral commercial for Brussels Airlines

Duval Guillaume — Wed, 06 May 2009 17:38:18 +0000

As the capital of the EEC, Brussels is regularly invaded by demonstrators from all over Europe. We often see them demonstrating in the streets of Brussels: German Nurses, Spanish Peace Activists, Italian Cheese Makers, Polish Syndicalists, and so on.

But why do they always come to Brussels to demonstrate?

Click here to view the embedded video.

More info on www.brusselsairlines.com

Duval Guillaume makes new worldwide web commercial for TABASCO

Duval Guillaume — Thu, 30 Apr 2009 14:19:35 +0000

Duval Guillaume has made the new web worldwide commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’-spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO® brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO® Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house L atcho Drom.

Click here to view the embedded video.

The social dimension of the local bakeries

Duval Guillaume — Fri, 24 Apr 2009 05:29:28 +0000

In comparison with the supermarkets, the local bakeries don’t only have better products, they also have that extra social dimension. This social aspect is highlighted in a new TV campaign for the Flemish Union of Fresh Bakers.

In realistic and humouristic way the relationship between the local bakers and their clients is portrayed. For the commercials we used the best possible casting, including Flemish actress Tania Van den Sande, well known for leading roles in some of Flanders’ cult series.

Viral Campaign to reduce number of “no shows” at events

Duval Guillaume — Sat, 11 Apr 2009 18:22:21 +0000

Every year the event industry loses millions of euros due to people not showing up at events and parties. This financial and ecological waste is no longer acceptable. From now on, people who confirmed their presence but then didn’t show up will be asked to donate a sum of money to UNICEF equalling the value of the money wasted. A viral campaign will be attached to all future invitations with the message: “If you don’t attend a confirmed event, you spoil more than just the party.”

Komatsu Gold.

Duval Guillaume Antwerp — Tue, 07 Apr 2009 08:00:41 +0000

At this years edition of the RMB Cyberlions award, Komatsu received the Gold medal in the category ‘Viral Advertising’ with the ‘Xtreme precision’-emailing.
Check it out:

Click here to view the embedded video.

Get ‘Fokkie’ in the dictionary

Duval Guillaume — Thu, 26 Mar 2009 08:25:39 +0000

Thanks to the 3 year long ‘fokkie’ campaign for Douwe Egberts, ‘fokkie’, and its french equivalent ‘faké’, have become regularly used words. Time to make it offical.

We started a petition to get these words into the official Dutch and French dictionary. The petition is supported by 3 radio commercials and a special Facebook fan page. You can help us to reach our goal by signing the petition on www.fokkietje.be or www.unpetitfake.be.

Get Fokkie in the dictionary

Listen to the radio commercials (Dutch):
Stop:
Onzin:
Met twee:

Listen to the radio commercials (French):
A deux:
Courant:
Insense:

Without water, knowledge can’t flow.

Duval Guillaume — Tue, 24 Mar 2009 13:45:34 +0000

To mark World Water Day, this mailing for Green Belgium was sent out to companies and the press.
The letter inside can only be read when held under water - proving that water really is the source of all knowledge.

Spa&Fruit, your lightweight lemonade

Duval Guillaume — Tue, 17 Mar 2009 13:58:22 +0000

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.

Old enough to drive them is too old to play with them

Duval Guillaume Antwerp — Tue, 03 Mar 2009 11:47:24 +0000

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

Duval Guillaume News

Buscompany De Lijn takes care of parking stress

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Don’t waste time sightseeing.

Milk Campaign wins Bronze in TV, bringing our total to 4 lions

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4 shortlists in film

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2 more Lions : Bronze for De Lijn and for Brussels Airlines

Bronze Lion for Komatsu

New York Festivals: 2 Gold Awards

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Brussels Airlines introduces round trip fare

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4 Clio Awards in Las Vegas

Bronze EFFIE award

Spa Barisart. Water with more action in it.

Viral commercial for Brussels Airlines

Duval Guillaume makes new worldwide web commercial for TABASCO

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The social dimension of the local bakeries

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Viral Campaign to reduce number of “no shows” at events

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Komatsu Gold.

Get ‘Fokkie’ in the dictionary

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Without water, knowledge can’t flow.

Spa&Fruit, your lightweight lemonade

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Old enough to drive them is too old to play with them