dylanmspencer.com

Developing a Social Media Strategy? Do Your Homework.

dylanmspencer — Tue, 01 Sep 2009 18:39:33 +0000

Lately, I’ve seen a number of companies jump into social media without a basic understanding of what they’re getting into and honestly, it’s really annoying. No, I’m not going to become a fan of your company on facebook. I love your products, but becoming a fan doesn’t really do anything for me. I’m only going [...]

Using Inbound Marketing to Win Free Stuff and Highlights from SES

dylanmspencer — Fri, 21 Aug 2009 14:45:00 +0000

A few weeks ago, Hubspot’s VP of Inbound Marketing, Mike Volpe, sent a tweet: “Company news: How to Win a Free Ticket to SES San Jose – Are you itching to go to SES San Jose”. I clicked on the link and read the post. It was pretty simple: Create and submit a marketing article to InboundMarketing.com. [...]

The New Look

dylanmspencer — Fri, 21 Aug 2009 14:30:04 +0000

So, I did it. I purchased the Thesis theme for WordPress earlier this week and I’ve spent the past few days designing a new look for my site. Take a look and let me know what you think. I was happy with the previous theme but wanted one that was a little simpler. I spent [...]

Is Twitter Growth Fueled by Recession?

dylanmspencer — Wed, 05 Aug 2009 18:57:30 +0000

Nielsen recently released a report that concluded “teens don’t tweet.” They found that “Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate.” In their review of the report, Mashable asks why teens aren’t [...]

Inbound Marketing Definition: A Video Intro

dylanmspencer — Mon, 03 Aug 2009 17:11:16 +0000

I was going to write an introductory post to Inbound Marketing but writing about it seemed so boring. Not that inbound marketing is boring, just that it's been written about so much already. Instead, I put together a quick video presentation that provides an introduction to Inbound Marketing. Let me know what you think. The music by Jeremy Rose.

SEO for Bing: What You Should Know

dylanmspencer — Mon, 27 Jul 2009 13:48:06 +0000

Google controls 65% of the search market and from experience, optimizing your site for any other search engine has been a waste of time. However, Microsoft has launched an $90 million dollar advertising campaign to promote Bing and there are rumors that Bing will power Yahoo! search, so ignoring this new search engine might be a mistake.

The JAR Group

dylanmspencer — Tue, 21 Jul 2009 01:48:00 +0000

How All Companies Should Hire If you haven’t seen this yet, this is the most recent job opportunity at The JAR Group, an interactive marketing firm in Brooklyn. The position is listed in a blog post. They give no list of requirements, specific job duties, not even a title. They ask you to “create your [...]

It’s Not All About Conversions

dylanmspencer — Sat, 18 Jul 2009 00:50:00 +0000

When reviewing websites that I work with, it seems the only thing I’m asked about is conversion rates. How many people have done what we want them to? How many people purchased on the website today? How many new leads have been generated via forms on the website? These are all valid questions but they [...]

Baby Steps

dylanmspencer — Thu, 02 Jul 2009 15:11:15 +0000

Dr. Leo Marvin titled his book "Baby Steps" and the process worked for Bob...

A YouTube Story

dylanmspencer — Thu, 25 Jun 2009 15:10:33 +0000

Earlier this year we were trying a few new things to increase demand for our Light Emitting Diode (LED) products. After watching a presentation by Mike Volpe of hubspot, we decided that we'd like to try a video. We've never done anything with video but the LED product is pretty visual so it seemed like a good idea.