Check them out at http://builderssurplusatlanta.com!

We are often asked about when the optimal time is to make a new website live to the world. There are two schools of thought on this:

Thought 1: Wait until the site is 100% perfect.

The idea here is that visitors to your website should be “wowed” by your brand new website, and that everything needs to be perfect. This means only the best images, text and content, and is very subjective. This can also take months to achieve, while your old site lingers live to visitors.

Many people consider a site to be “static.” That is, it needs to be created and refined to perfection, then left alone for the world to enjoy. If this description fits, you are most likely under the Thought 1 category. Unfortunately, there is no such thing as perfect and this just doesn’t work well in today’s rapidly changing web environment. It is much better to get the site out in the open for visitors as soon as it has been error checked, thoroughly validated and is ready, even if that means going back to make a few content additions down the road.

An essentially completed new site is likely still much better than the site that it is replacing, and your customers will be just as wowed by the site at 90% as they will at 100%. As long as the design is in place, the site has been browser validated and error checked, and your most important content is on the new site, the last few changes are not generally noticeable to most visitors.

Thought 2: Launch when the site is a major improvement over the current, live site.

In this situation, the website may have a few image placeholders, or have a bit of content copied from the old site that you would like to replace as time allows. It’s 90% there, and is vastly superior to the existing website. Here’s why this is the best approach in virtually every situation.

• It takes time for Google to index your new site.
  You just spent the past several months creating a new, vastly superior website. But it will take Google several weeks or even months to fully re-index this new site. That means that the longer you wait, the longer it will take you to realize gains on all of your hard work. Conversely, if you launch your site when it is almost fully complete (and is a vast improvement over your current site), you can make changes to the content over the next several weeks, along side Google’s re-indexing efforts.
  Now, instead of having to wait a month or more for the site to be re-indexed after you consider it 100% ready, Google is already fast on the road to a full index.

• No matter how long you spend on the site, there will always be improvements to be made.
  “Perfect” on the web is just as elusive as it is in any other part of life, and striving for it prior to launch will only delay your site from going live.
  Continually strive for a better site, and do it when the site is live. Google will see that your site is being updated, and will appreciate that far more than just seeing a new site launch that then remains unchanged for a year.

• What are you LOSING by waiting?
  Your new site offers testimonials, social media and a slew of other features that your current site is lacking. What is the cost of bypassing those new features for the additional month or two it will take you to go the last 10%?
  The answer is significantly more than the negative feedback you will receive (you won’t receive any) for having one or two placeholder images on your site.

• Customers won’t be looking at the site the way you do.
  No one will visit your website looking for things to find fault with, except for you. Don’t add placeholder pages like “This page is coming soon!” or you will give visitors a reason to feel displeased with a new site. The reality is, if you don’t have a page quite ready and leave it off, almost no one will realize that it’s missing (as long as you don’t have it in your menu).
  Choose your 10-15 most important pages, and let the rest come as you are ready for them.

• The biggest reason: The Bottom Line.
  Be it through phone calls, e-mails, store visits or purchases, your new site should be helping to increase your bottom line. You spent good money to have a site that’s working hard for you, let it do so as soon as it’s ready.
  The longer it’s offline, the more potential business you are losing due to an outdated or unintuitive site.

The highly anticipated Crime Stoppers Atlanta redesign is now live and running at http://crimestoppersatlanta.org!

Here are just a few of the features that the new website offers:

• Complete Social Media Integration – allows users to share information from the website, e.g., safety tips and wanted fugitives, with friends through their Facebook, Twitter and Digg feeds. Also allows for easy access to become a fan of Crime Stoppers.
• Safety Tips – information for citizens to stay safe and protect their homes and valuables. New articles are automatically added to Facebook and Twitter, and an RSS feed helps visitors to keep up with the latest tips.
• Fugitives and Unsolved Crimes – features a database of wanted criminals and unsolved cases from participating law enforcement agencies. Each agency has the capability to add criminals through the website.
• Most Wanted Criminals – Crime Stoppers can mark a criminal as “Most Wanted,” and their information will be instantly displayed on the Most Wanted page in both a condensed, carousel format and an expanded view.
• Submit a Tip – easy to use tool for citizens to submit anonymous tips that can help investigators solve crimes.
• Sponsors – prominent display of donor partners to show gratitude for their support.
• Donate Now – highly visible, easy to use tool for contributing to the Crime Stoppers Atlanta reward fund.

The Atlanta Journal Constitution has already featured the site in their article “Crime Stoppers Turns to Facebook,” currently visible on the home page of AJC.com. Also be sure to check them out on Facebook and Twitter!

One of our great clients, Formax Printing just sent us another quick e-mail with some of the exceptional search engine rankings that they have noticed lately for their website. Here’s what they had to say:

“Can’t thank you enough for the rapid response. Much appreciated! We’ve been Blogging about Fulfillment lately…Fulfillment in general as well as Literature Fulfillment. It is a great fit for Printing services. We were fortunate enough to be able to get a lot of first page Google placement for many Fulfillment related terms, such as the following…

• Literature Fulfillment St Louis
• Literature Fulfillment Missouri (plus all other states we list)
• Literature Fulfillment Midwest
• Print Fulfillment St Louis (2 times)
• Printing Fulfillment St Louis (2 times)
• Pick and Pack St Louis
• Pick and Pack Missouri
• Pick and Pack Fulfillment St Louis
• Pick and Pack Fulfillment Missouri
• Pick and Pack Fulfillment Midwest
• Pick and Pack Services St Louis
• Fulfillment Distribution St Louis
• Fulfillment Outsourcing St Louis
• Fulfillment Outsourcing Missouri
• Fulfillment Outsourcing Midwest
• Outsourced Fulfillment St Louis
• Outsourced Fulfillment Missouri
• St Louis Fulfillment Center
• Literature Pick and Pack
• Full Service Literature Fulfillment Center

Thanks again!”

We highly recommend checking them out online at www.formaxprinting.com. They offer exceptional printing services at great prices!

It is with great pleasure that we announce the launch of the new Radiology Associates of Hollywood website.

Radiology Associates of Hollywood is the premier provider of imaging services and radiologic procedures in South Florida. Comprised of 54 subspecialty-trained and board-certified physicians, RAH delivers superior and comprehensive radiologic services including Interventional procedures, PET/Nuclear Medicine, MRI, CT, Ultrasound, Women’s Imaging, and Radiation Oncology.

Visit them today at www.rahrad.com!

Below are the rankings of a small collection of our clients that we have spotlighted, along with screenshots of their rankings. This is by no means a conclusive list, just a few that we found interesting. Rankings for searches with more than 40 million results have been highlighted in red.

Formax Printing

Save money on book printing – #1 result out of 5,920,000

Benefits of customer newsletter – #2 result out of 8,890,000

DynamiX Labs

Make bold items stand out – #1 result out of 1,300,000
Create image hover effect css – #1 result out of 1,440,000

Simple way to fight spam on contact form – #1 result out of 48,700,000

Loading icon – #4 result out of 85,100,000

Charis Hills

Reputable resources for ADD – #2 result out of 2,390,000

Monolith Companies
Residence inn renovation – #1 result out of 329,000

Doubletree renovation – #2 result out of 2,090,000

DynamiX Orange Blog

Ensure your site sells you – #1 result out of 57,200,000

Keep your site up to date simple – #1 result out of 64,900,000

One of our clients, Formax Printing just sent us a quick e-mail mentioning some of the exceptional search engine rankings that they have noticed lately for their new website. Without further adieu, here they are!

#1 Result in Google out of 5,060,000 results for the phrase what does self cover book mean

#3 Result in Google out of 9,700,000 results (almost 10 million!) for the phrase printing terms 4/1 meaning

#5 Result in Google out of 39,300,000 for the phrase what does print on demand mean

And last but certainly not least…
#7 Result in Google out of 64,000,000 results for the phrase what does bleed mean printing

Way to go Formax Printing! Check them out online at www.formaxprinting.com

Just wanted to take a moment to share the new business cards we created for Team Chiropractic in Acworth, GA! They are a great office with an amazing staff.

We just received a nice e-mail from one of our recent clients noting their search engine rankings. Without further adieu, here is what they had to say!

We are on the up and up! We show up first page for a bunch of other stuff too.

#1 out of 1,710,000 for Christian Summer Camp ADD
#1 out of 32,900 for Christian Summer Camp Aspergers
#3 out of 128,000 for Christian Summer Camp Learning Differences
#5 out of 63,100 for Christian Summer Camp ADHD

Be sure to check them out at http://charishills.org today!

The new Berry College Facilities Reservation web site has been live for less than one week, and is already ranked very well in search engines.

Here are just a few that we’ve come across so far in Google Search:
#1 result out of 58,200 for Berry Ford Dining Hall
#3 result out of 309,000 for Ford Dining Hall
#1 result out of 89,200 for Berry Alumni Center
#3 result out of 5,070,000 for Berry Clara Bowl
#1 result out of 287,000 for Berry College Green Hall
#1 result out of 48,200 for Berry Ford Auditorium
#1 result out of 14,800 for Berry Interfaith Center
#1 result out of 56,300 for Keown Pavilion
#1 result out of 1,260,000 for Berry Reservations

Visit http://reservations.berry.edu to view the new site!