e-Business Ways

How To Turn Blogging Into A Successful Career

noreply@blogger.com (Renetchi) — Sat, 9 Oct 2010 00:09:00 +0700


Internet Marketing - How To Turn Blogging Into A Successful Career

Many people blog. In fact, there are more bloggers out there now than 
ever before. What seems to fascinate many about blogging is that it can
actually become a career, believe it or not. However, just sitting down 
at your computer and typing is not going to make you rich. So how do 
you make a living blogging? There are a number of things you can do 
that will help. Here, though, are a few tips that will get you started 
and show you how to turn blogging into a successful career.

First of all, you have to have a blog in order to make money from a blog. 
There are a number of sites out there that will set you up with 
a blog for either a fee or a portion of your advertising proceeds. If 
you are truly serious about making blogging your career, then you need 
to consider not using these services. If you are going to try to make 
money in blogging, then it would make sense to share the money with as 
few people or services as possible. Instead, start your own website 
and keep the money. You will pay a monthly hosting fee, but if you 
are serious about blogging you know that this money will be considered 
a business expense as if you were to rent a storefront for a clothing store 
or something similar. So your first step in turning blogging into a 
successful career must include starting a blog and doing so on your own 
website.

Secondly, you have to figure out how you are going to derive revenue 
from your blog. There are a number of ways to do just that. The easiest 
and perhaps most popular way is to use some sort of advertising. Many 
of the search engines and other services on the web will place ads on 
your blog site and then pay you for every time someone clicks on one of 
the ads. Another way to do it is to sell something from your site and 
use the blog to bring in customers. Or, in a similar strategy, advertise 
someone else's product on your site and then get some sort of commission 
from that person. No matter which strategy you use, or even if it is 
another strategy you come up with on your own, you need to find a source 
of revenue if you are going to make blogging into a successful career.

Third, once you have a way to make money off the blog, you need to get 
people to the blog. The key to most anything that happens on the internet 
is to drive traffic to your site. No matter what, whether you are using 
an ad service or selling a product, internet money is a game of percentages. 
You want to draw as many people as possible to your website. The larger 
the overall number of hits your site gets is the lower percentage of 
those clicks that have to be profitable you need. So how do you draw 
traffic? They key is, to turn a phrase, keywords. You need content on 
your site that is going to bring traffic from search engines to you as much 
as possible. There are a number of ways to do this: through software programs 
designed to find the best keywords, websites that perform a similar service, 
or just coming up with them on your own and crossing your fingers. No matter 
how you choose to do it, though, just bare in mind that you cannot turn 
blogging into a successful career without getting people to your website.

Blogging can certainly be fun, but what if you want to turn that fun 
into a profit? There are hundreds of people out there who have turned 
blogging into a successful career. It is a great way to make money 
from home doing what you want, when you want. However, there are some 
things you need to consider before diving into a blogging career. 
First of all, you have to get yourself a blog, obviously. Next, decide 
how you are going to generate revenue from that blog. Then, finally, 
work hard to drive traffic to your website. Remember, the internet is 
a game of numbers and percentages so promote and update your blog as 
often as possible.

Step-By-Step How Anyone Can Make Money With Adsense

noreply@blogger.com (Renetchi) — Wed, 6 Oct 2010 23:40:00 +0700

Adsense is a Google advertising tool that is placed on your website. 
The ads that are shown on the website are determined by your content – the 
text on your website.

If you have pages and pages of articles on a certain topic, such as 
"Internet Marketing" then the ads shown will be all be related to that topic.

Your webpages should contain keyword related to internet marketing such as 
"email marketing", "Adsense", "ebooks", "web traffic", "affiliate programs" etc…

Therefore the visitor on your website will likely click on the ads since they 
have an interest in them. Otherwise they wouldn't be reading your article in 
the first place.

So the most important thing you need for a good website that generates automatic
income using Adsense is "Content". Where do you get this content? There are three
ways:

- Write the content yourself
- Pay someone to write the content (about $5 per article, the cheapest
rate currently)
- Buy Public Label Resale (PLR) articles and alter the content

The easiest way is the last option – Buy PLR articles and change the words yourself.

With PLR articles you can do whatever you want with the article and even add your
name to it so that you're the author. There are many places on the internet where
you can buy these articles. They are normally sold in a batch of 10 or more that 
are related to a certain topic.

You can even purchase websites with PLR articles in them and have an Adsense 
website online right away. Again there are many places to buy these Adsense 
websites on particular niches.

Now the following advice is worth gold so please read carefully.

You can't just buy ready made websites with PLR articles and put in on the 
web. You'll have so many competitors with the exact same site and the search
engines will ban you for having duplicate content. You'll have no search engine
traffic and you can forget about people clicking on your website.

What you have to do is alter the PLR articles. My recommendation is to alter 
them by 50% to be on the safe side. I alter all my PLR articles 50% before 
placing them on my website. This makes them original and therefore more valuable.
Search engines will index all of your pages so your website will be listed 
under several keywords depending on the content.<


The next thing you need is a good design for your website that will contain 
all your own articles with other people's articles mixed. For the website, 
you can either design it yourself or buy a template.

A word of warning. Make sure the design makes the Adsense ads stand out on 
your website and also blend in with the background. For example, make the 
ads borderless and the colour to be the same as your website. This way, it 
seems that the ads are really part of your website. People tend to dislike 
clicking on ads.

These are the 2 most important things for an Adsense website. However, there 
are other additional things you need such as:

- XML maps which Google loves to search and index
- A script to rotate your articles so that it seems that your website has 
new content updated regularly
- Link exchanges with other websites so that you get traffic from them and 
also get ranked higher by search engines
- Search Engine Optimize your website so that it ranks high in the search engines

The final piece of the puzzle for a successful website is to drive traffic 
to it. You can do this also by purchasing PLR articles and modifying the 
words so that you can add your name to it. After that submit it to article
directories and with your resource box at the bottom, people will read it 
and visit your website.

PLR articles are very important. You need it for the content of your website 
and to drive traffic to your website.

That's all you need to create a website you can put on the internet that 
makes you money on auto-pilot. It will sound overwhelming for beginners 
but there are easier ways.

For information on recommended resources and websites on helping create 
Adsense sites easily, send a blank email to my autoresponder ne-art1@aweber.com

Additionally, with Adsense websites you need lots of them to make a respectable
income. If you have a website making $2 a day then in a month you'll be earning $60.
However, if you have 50 websites and they are all making $2 a day, then you'll have
a monthly income of $3000. Now tell me if that's attractive enough for you to start.

Link Building - Do It Right Or Don't Do It At All

noreply@blogger.com (Renetchi) — Wed, 29 Sep 2010 14:36:00 +0700

Link Building - Do It Right Or Don't Do It At All

Link building is a tricky deal. Links may either shoot up your

website popularity or raise red flags with search engines standards

and make your site slide down in search results.

But why is it that link building cuts both ends when it comes

to website optimization and what's the point behind it all?

Years ago link building was just about getting as many links as

one could. But the times have changed and link building is a

different beast today. Now Google makes everyone who is engaged

in link building process sweat the big stuff. It practices the quality

approach evaluating each link to numerous criteria to surface the

sites having only premium quality backlinks profiles.

That's why every website promoter must keep in mind: one must

either do link building right or don't do it at all.

However some folks are tempted to get quick results overnight.

They utilize link building practices that may actually hurt their

SEO campaigns a great deal over time. Here is the list of 5

commandments that will help you avoid committing 5 deadly link

building sings.


# 1 Keep it relevant

No matter how many links are pointing to your website they won't

mean squat if they are sitting on irrelevant industry websites. The

point is that Google tries to think like an ordinary website visitor.

If a visitor seesthe link pointing, let's say, to the website about

second-hand cars on the site about dieting pills he is unlikely to

click it.

Google acts the same way that's why such a link is not going to

bring any SEO benefit. Google made large strides to enhance

relevancy criteria in its algo, so that unscrupulous website promoters

can't blanket links across vast amounts of irrelevant sites any more.

# 2 Check who your neighbors are

Always take care of your web-neighborhood. Keep away from the

places called Link Farms or FFA sites! It may be tempting to get

some links fast and free but that may slash your link building efforts

and you'll have to start everything from scratch.

Neighborhood with sites that have bad reputation (e.g. porn or

spam distributing websites) can negatively reflect on your website's

rankings. Google may automatically assume that you are one of

the bad guys and lower your positions in search results.


# 3 Avoid mass link exchange

Never rush when running link building. If you send mass link

exchange requests you may get the reputation of a spammer.

And if you get lots of links within a short time period that may

raise suspicion with search engines as they consider this a

counterfeit way of getting to the top result pages. Keep your

link building natural, don't run link exchange at high speed and

make sure you exchange links with really worthy websites.
  
# 4 Properly place your links

One shouldn't get links pointing to their homepages only. Getting

deep links to any other webpage maysignificantly improve your

website rankings. The approximate ratio of all links on a website's

backlink profile should vary between 30-40% of links pointing to a

homepage and 60-70% being deep links.

# 5 Don't forget about the anchor text

The backlinks with the right anchor text can help search engines

understand what your website is about. Anchor text is like the

nuggets of gold that search engines look for in a river of content.

If there are lots of backlinks pointing to your website with the

appropriate anchor text that may significantly increasethe chances

to get high rankings in search results.

And mind that doing careful backlink research and planing out link

building activities few steps ahead,  not only lets you make your

link building campaign manageable, but also keeps your link building

program on track.

Besides there are lots of SEO tools that can be a real leg-up in

link building. They can help you run all-rounded competition

research to discover the juiciest link sources, evaluate each links

in terms of SEO-usefulness and manage all your links. Among the

most popular links for link building are IBP, SEO PowerSuite and

Market Samurai.

Forex Is The Best and More Lucrative Home Based Business?

noreply@blogger.com (Renetchi) — Fri, 24 Sep 2010 23:01:00 +0700

Forex Is The Best and More Lucrative Home Based Business?
The first reason why you should trade the forex market is because

it is the most lucrative home based business. Although It is not a

new market, it is still unknown by non traders. It is more amazing

when you know that most of the traders are not aware of the huge

opportunity of the forex. The Forex or Foreign Exchange Currency

Market is open to the public since 1998.

With the economic situation today and the fear of most of the people

worldwide to wake up a morning and be jobless, without resources

to feed their family, there is an increasing need in lucrative home

based business.

On another hand, it is really difficult to find a real opportunity which

will allow you to make a living from your home computer. You got to

put hours of recherches and invest some hard earned money, with

the fear of being involved in a scam company.

Let' s say you found a good opportunity, and honestly, there is a lot of

legitimate business you can make a lot of money if you are serious.

But, is that what you really want? Most of the opportunities on the web

today, even if you make big profits, are held by someone else. That

mean that when you participate in those turnkey businesses, you

do not have any control.

It is really amazing to see all these people who want freedom, more

time with their family and friends, more time for their favorite hobbies...

and the most important, fire their boss, going the same way.

To understand, they want to be free, they found that on the web you

can make money and be free, all that they need, but if you look at the

situation, 80% of these people fired their boss, to meet another boss on

the Internet! A virtual boss, who is making them work, but they don't

feel it, because they have the impression to be free, they work wherever

and whenever they want, and better than all that, they have never seen

their boss.

People make money in these programs, they may win $5000 a month or

more but actually, the owner of the program is making tons of money.

There is a way to make much more money on the web that you think now,

and Internet seekers and people in general should discover trading, specially

the forex market. While the word market could intimidate some people,

believe it, no one must be afraid about that, and think about the difficult

stock market, or commodities, futures...

The forex market which is also called FX is not really as difficult as it seems. 
There is not that much technical vocabulary to learn, and the risk is considerably

low, if you compare to the other markets like the stock for instance.

The fact that home businesses seekers should really consider is that you can

choose at which time to trade, and where you want to trade; you need only

an Internet connection, and that's it, you are ready to tape in the biggest

market of the world with $1,5 trillion activity everyday in the same way

banks and large corporation do it and it is not difficult at all. Rather it is

simple, and the methods already tested by serious traders will help you

in your adventure.

10 Blazing Ways To Sky-Rocket Your Profits

noreply@blogger.com (Renetchi) — Tue, 21 Sep 2010 15:25:00 +0700

1. Use a "P.S." at the end of your ad copy. This 
is were you either want to repeat a strong benefit 
or use a strong close like a free bonus. 

2. Publish a free ebook and give it away from your 
web site or in your e-zine. This will increase your 
traffic, sales and e-zine subscribers. 

3. Create multiple streams of income with your web 
site. You could sell your own products, join affiliate 
programs, sell advertising space, etc. 

4. Give your visitors compliments in your ad copy. 
This can earn their trust and put them in a good 
mood, in return they will be easier to sell too. 

5. Create new products or services only if there is 
a strong need for them. You won't have anyone to 
sell them to if you don't have a market. 

6. Sell your backend products to your customers 
right after they order. Take them to a "Thank You" 
web page that includes other products you sell. 

7. Sell a few products on your web site instead of 
selling a large amount of products. To many choices 
can overwhelm your visitors and they won't buy. 

8. Include content and free stuff on your web site 
that promote the products you're selling. If they 
don't read your ads, they may read your offerings. 

9. Remind your visitors that you're human not just 
a web site. You could publish information on your 
family life, a picture of yourself , a profile, etc. 

10. Provide a "Contact Page" on your web site. 
Give your visitors as many options to contact you 
as possible. This'll add credibility to your business.

10 Innovative Ways To Use Your Autoresponder

noreply@blogger.com (Renetchi) — Tue, 21 Sep 2010 15:24:00 +0700

1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone's e-mail addresses who
requests information from your autoresponder.

2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.

5. Instead of answering every customer question that's
e-mailed to you, publish " Frequently Ask Questions" in
autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements
in autoresponder format if you don't have the room in
your ad copy. It's more effective to include all of them.

7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.

8. Publish your entire web site in autoresponder format.
Sometimes visitors don't have enough time read your
entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format.
Your visitors won't have to download it or have the
software to read it right away.

10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.

10 Intriguing Ways To Propel Your Online Sales

noreply@blogger.com (Renetchi) — Tue, 21 Sep 2010 15:22:00 +0700

1. Add extra subjects to your web site. Most free
ad sites only allow you to submit your web site to
one category. This'll allow you to submit it to many.

2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.

3. Find out your competitions' weakness and use it
as your "Unique Selling Proposition". It's the reason
why people buy your products and not theirs.

4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You'll save
time, money and big headaches promoting the right
offer to the right group of people.

6. Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy.

7. Offer a free trial of your product for a set period
of time. Don't charge or bill them until they decided
to buy it. This'll take away any risk they have.

8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.

9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
"e-mail announce lists" in any search engine.

10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.

Social Media Boosts Small Business Marketing Efforts

noreply@blogger.com (Renetchi) — Sun, 19 Sep 2010 17:27:00 +0700

Only 37 percent of small businesses say they are highly successful at coming up

with new ideas to grow their business compared to 47 percent last year, according

to a new report from Network Solutions. 

Has social media helped you market your business?

Let us know in the comments. 

“Creative thinking and the determination to push the limits on innovation

are the hallmark characteristics of entrepreneurs,” says Tim Kelly, CEO,

Network Solutions, an advocate of small business success. 

“Having a strong presence on the Web gives business owners a great launch pad

to showcase their innovative spirit and build brand awareness for the products

and services they offer.” 


Small business owners who are highly successful at marketing and innovation

differ from the majority: 

*39% consider Internet technology to be important to their business

*26% use online advertising, more than other businesses (18%) 

*72% expect to make a profit from using social media 

“The ongoing recession has certainly pushed our limits on marketing and

innovative thinking. It’s difficult to stay inspired and optimistic when the

economy remains stagnant,” says Heidi Kallett, owner of The Dandelion Patch,

a stationary and gift retail business. 

“Technology is a huge ally for small businesses. I stay ahead of the curve by

leveraging the Internet and social media to stay connected with my customer

base and also maintain an online presence for Dandelion Patch. The internet

has no doubt helped me to form personal relationships with my customers.” 

More than two-thirds (67%) of small businesses have or are likely to have a

website in two years. Instead of replacing website investments, social media

is increasing them. Among small businesses that use social media, 30 percent

are likely to increase their investment in their website because of social media,

and another 60 percent do not plan to change their website investment in the

next year. 

While six months ago small businesses were focused on the goal of attracting

leads with social media (71% vs. 73% in Dec 2009), they now look to social media

simply to build awareness of their organizations (77% vs. 56% Dec 2009). They

are also more likely to use social media to stay in touch with their current

customers (62%) than six months ago (46%). 

The number of companies conducting business globally has dropped from

19% to 14% since December 2009, but companies buying supplies from outside

the country has seen an increase from 11% to 18% since December 2009. Also

there is a positive correlation between small businesses using social media and

the income they generate from multiple countries. 

“Small business owners who hit roadblocks on marketing and innovation should

turn to social media,” said Janet Wagner, director of the Center for Excellence

in Service at the Smith School, at the University of Maryland.“ 

“Tools such as Twitter and Facebook have made it faster, cheaper, and easier

for even the smallest business to communicate with its customers and get

ideas for new products and services.  Technology-savvy small business owners

who leverage the Internet will be in a strong position to compete going forward.”

Why the New Twitter May Benefit Businesses and Marketers Greatly

noreply@blogger.com (Renetchi) — Sat, 18 Sep 2010 17:09:00 +0700

"Twitter has always been about getting a lot in a little," writes CEO

Evan Williams. "The constraint of 140 characters drives conciseness

and lets you quickly discover and share what's happening. Yet, we've

learned something since starting Twitter—life doesn't always fit into

140 characters or less." 

Twitter has partnered with Dailybooth, DeviantArt, Etsy, Flickr,

Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid,

USTREAM, Vimeo, Yfrog, and YouTube to make tweeted content more

useful directly from Twitter.com itself. Users will have less reason

to click away from the site. 

The first pane is essentially the single pane from today's Twitter -

the timeline. In the second pane, referred to as the "details pane",

users will see additional info related to the author or subject of a tweet,

when clicked. This pane will also display things like @replies, other tweets

from that user, maps, videos, photos, etc. Users can click the @username

to see profiles from the same page. 


Making Twitter more appealing to the mainstream means greater value for

businesses and marketers.

Ex-Twitter engineer Alex Payne, who parted ways with the company after

failing to see eye to eye with executives on the direction Twitter needed

to go in, had some interesting things to say about the redesign. 

"While Twitter has been growing in mainstream significance and popularity,

it hasn't managed to adopt a strategy that clearly aims the company towards

mass market success," he writes. "I think #newtwitter changes that, turning

the site into a rich information discovery platform, if you'll excuse the buzzword

bingo. The new design is a pleasure to use, and encourages a kind of deep

exploration of the data within Twitter that has previously only been exposed

in bits and pieces by third-party applications. Browsing Twitter is now as rewarding

as communicating with it." 

"One of the striking things about #newtwitter is how clearly it's designed to allow

room for advertisements and promotions," adds Payne. "As an early employee who

heard a lot of internal discussion about monetization strategies that eschewed the

typical Silicon Valley ad play, Twitter's accelerating turn towards that business

model is, on some level, a little disappointing. But as a stockholder and someone

who wants to see the company survive and succeed, it's clearly the most pragmatic

way for Twitter to capitalize on its substantial and growing network. Ads have their

role in the wheel of commerce, and just as Google's text ads are more palatable

than most forms of advertising, Twitter's approach could end up being eminently

tolerable, even useful."


Search and the New Twitter
Danny Sullivan has a great article about the impact the Twitter redesign could

have on search. This is obviously a key element for businesses to consider.

Among his points:

1. The search box becomes more prominent.
2. More filtering options
3. "Save this search" becomes more prominent
4. Infinite scrolling on search results
5. People and company results more clearly separated
6. Tweets Near You feature
7. Tweets with Links feature
8. Searches for retweets by others, retweets by you, and your tweets, retweeted

Danny provides a detailed analysis of all of these items. 

 How Will Users React Once its Rolled Out?

The changes will be rolling out over the next several weeks as a preview.

During this period, users will be able to switch back and forth between the

new design and the old one, though frankly I can't see any advantage to using

the old one.

Redesigns typically get some amount of user backlash, and this will be probably

fall in line with that tradition, but this particular redesign has some advantages.

For one, many Twitter users are already using apps rather than Twitter.com anyway.

Secondly, Twitter has left a lot of people wondering what the point of the service is.

This has been a problem since it launched. This will help people understand its

value more.

Affiliate Marketing as Extra Income

noreply@blogger.com (Renetchi) — Thu, 16 Sep 2010 12:54:00 +0700


Affiliate marketing is cheap to set up, being a home business. Apart from

setting up the home office itself, there are more costs involved in setting it

up and get it running smoothly. Stuff like office tables, chairs and other

home office accessories can get a little expensive depending on your choices,

tastes and aesthetic sense.


The other costs involved will be at your induction into the affiliate marketing

industry. To generate that extra income you will need to invest in finding web space,

registering your own domain name and building your own website that would involve

about $100 a year in recurring costs. This can be reduced by using template options

for your website. Select a template that is professional looking, clean, aesthetic

template and edit it to put in your information.

Invest time, money and space well in quality content, although it will take a little

time and patience, make sure the website is easy to read while fulfilling the needs

of being an affiliate site. This will go a long way in securing more hits adding to your

objective of extra income generation.

Find professional writers to do the content for your website. They are expensive but

deservedly so, since they can make or break your web presence. Use their services

by choice and prudence, remembering that it will ultimately affect your bottom line

of that extra income you are chasing.

What you are investing today is your investment into your future and your success.

Follow up your investment with zeal and commitment and there would be nothing

stopping you from realizing your dreams through earning that extra income.

Rome wasn't built in a day; your extra income business wouldn't be either. It takes

time to succeed in everything and anything. Patience and perseverance are keys to

building any business. This article expectedly should have given you some insights

into setting up and building a successful affiliate marketing business, and the

direction you should take towards earning that extra income you have always

dreamed about earning.

Keep going and it won't be long before others approach you for advice and tips on

how to be successful.

10 Incredible Ways To Sell Your Products Now

noreply@blogger.com (Renetchi) — Wed, 15 Sep 2010 11:14:00 +0700


1. Make your reader visualize they have already
bought your product in your ad. Tell them what
results they have gotten and how it makes them
feel. They'll already become emotionally attached
before they buy.

2. Turn your ad into an article. It could be a story,
or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch.

3. Make sure you show your reader that they are
getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they
order today they can buy it for $69.95.

4. Direct your ad headline to your target audience.
Your readers will feel important and belong to a
select group of people who buy your product. For
example; "Attention! Accountants, Discover A
New Way To Increase Your Client Base!"

5. Tell your reader how fast they can receive your
product or service in your ad. Their buying decision
may be based on how fast they can receive your
product. They may need it by a certain deadline.

6. Use bullets to highlight your product or services
benefits. Benefits are the key to selling anything,
make them standout in your ad. You can use dots,
dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a
normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the
free bonus or give them double their money back.

8. Tell your reader they'll receive surprise bonuses.
This'll raise your reader's curiosity and make them
want to buy so they can find out what the surprise
bonuses are.

9. Let your reader know this specific package will
not be offered again. You must create urgency so
people buy now. You may always sell the same
product but not with the same bonuses or price.

10. Give them a couple tips in your ad that will help
them with their problem. This will give your business
credibility and gain your readers trust to buy your
products or services.

Optimal Linking for SEO: 10 Useful Tips for New Sites

noreply@blogger.com (Renetchi) — Wed, 8 Sep 2010 20:46:00 +0700

As SEO experts are bound to point out, it's a process that needs to be carried on

over time and considered whenever you make any changes to your site. As a new

site you'll need strategies to assist you in climbing the ladder to good Internet ranking

placement as quickly as possible.

Here are 10 very useful tips on links and linking architecture for anyone with an

interest in SEO, and if you're involved in marketing of any kind over the Internet,

then that's you.

1. Think About Who Links to You

You'll already know the value of reputation when it comes to marketing your

product or service. If sites that are associated with good quality products are

clearly seen by users and search engines to link to your own then this will reflect

well on you.

Pay close attention to the number of .com and .co.uk sites that link to you,

for example, and think carefully about ways in which you can encourage others

to do likewise.

2. Think About Who You Link to

The same rules as before. Linking to good quality sites reflects well on your own.

Keep up to date with innovations and developments and stay relevant with fresh

links on your pages. Try to develop a balanced portfolio of links on your site.

3. Avoid Broken Links

As part of ongoing site maintenance for SEO you should be aware of any links that

are no longer in use and remove them from your site.

4. Think About Relevance

This is very important. Link to sites with a clear relevance to your own only.

Search engines pay special attention to this, as do users, and every irrelevant

link on your page is detrimental.

5. Internal Links

Think about internal links and whether your site is user friendly. Make the most

of internal links and get some advice from SEO experts about ways to link internally

that will benefit your site's ranking.

6. Maps

Think about linking back to homepage and site maps. Make your site as easily

navigable as possible. This will encourage users and benefit your site as search

engines see these links when they probe it. A map is a useful way to introduce

internal links and make the site easier to get around.

7. Link Building

Think about the use of exact match terms for link building. Build links using exactly

matching anchor text. Remember though, don't get carried away - an excess use of

keywords can be as bad as a lack. Using terms you want to rank for and that summarise

the topic referred to, in moderation, can strengthen the ratings of your site by

search engines.

Find a balance and use your senses. If you feel that you've gone overboard with

repeated words or phrases in your internal links then you probably have.

8. Avoid Cloaking

Search engines are increasingly sophisticated at detecting 'black hat' or

unscrupulous SEO techniques. While it may be tempting to improve your

popularity on the net by attracting unwitting visitors to your site, be aware

that techniques that accomplish this can get you into trouble.

Users and search engines are alike in their approach to cloaking - they don't

accept or tolerate it. Stay within the boundaries to avoid problems.

9. Look at Where Your Competitors Link

This is legal and it can give you an advantage or at least level the playing field

somewhat when it comes to links. Go to Yahoo and type in link:

www.competitorsite.com to get access to useful tools for viewing your

competition's linking activity. Remember that knowledge is power.

10. Strategise

Have a solid strategy for linking to, from and within your site. Think before

you link and use every intelligent strategy at your disposal. Getting advice

from website optimization specialists can really help.

To conclude, it's hoped that some important considerations about link building

were highlighted for you here in our list.

Some areas were only touched upon, and in an environment such as computing

where change is a constant, it pays to stay abreast of developments. Remember

that if you're short on time, search engine optimisation specialists are available

for SEO and improving your ranking and your profits.

10 Benefits Of Submitting Articles To E-zines

noreply@blogger.com (Renetchi) — Tue, 7 Sep 2010 22:20:00 +0700

1. You'll brand your web site, business and yourself
by submitting articles to e-zines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher's
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other e-zines that don't
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow e-zine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an e-zine publisher that has a
free content directory on their web site. They'll allow
their visitors to republish your article.

9. You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an e-zine. You could agree to run one of their articles
in your e-zine if, in exchange, they run yours in their
e-zine. It's a win/win situation.

10 Awesome Ways To Attract More Orders

noreply@blogger.com (Renetchi) — Tue, 7 Sep 2010 21:18:00 +0700

1. Maximize the effectiveness of your banner ads.
Don't just use the same ad on every banner, use a
variety to attract the greatest number of clickers.


2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.


3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.


4. People have been taught all their life to respect
people in authority. Tell your visitors that you are
the president or CEO of your business.


5. Offer people a free telephone consultation before
they order your product. When they get to know
you personally, it could convert to more sales.


6. Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a
powerful little niche and could increase your sales.


7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.


8. Hold a "buy the most wins contest" on your web
site. Tell people each monthly winner will get their
entire purchase refunded.


9. Attract visitors to your web site by offering them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.


10. Interview people related to your industry and
get their legal permission to convert it to an article.
Promote your web site by submitting it to ezines.1. Maximize the effectiveness of your banner ads.
Don't just use the same ad on every banner, use a
variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.

4. People have been taught all their life to respect
people in authority. Tell your visitors that you are
the president or CEO of your business.

5. Offer people a free telephone consultation before
they order your product. When they get to know
you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a
powerful little niche and could increase your sales.

7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web
site. Tell people each monthly winner will get their
entire purchase refunded.

9. Attract visitors to your web site by offering them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and
get their legal permission to convert it to an article.
Promote your web site by submitting it to ezines.

10 Incredible Ways To Keep Your Sales Soaring

noreply@blogger.com (Renetchi) — Tue, 7 Sep 2010 21:18:00 +0700

1. Maximize the effectiveness of your banner ads.
Don't just use the same ad on every banner, use a
variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.

4. People have been taught all their life to respect
people in authority. Tell your visitors that you are
the president or CEO of your business.

5. Offer people a free telephone consultation before
they order your product. When they get to know
you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a
powerful little niche and could increase your sales.

7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web
site. Tell people each monthly winner will get their
entire purchase refunded.

9. Attract visitors to your web site by offering them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and
get their legal permission to convert it to an article.
Promote your web site by submitting it to ezines.

10 Hot Ways To Sell Your Products Like Crazy

noreply@blogger.com (Renetchi) — Tue, 7 Sep 2010 12:13:00 +0700

1. Turn your ad copy into a story or article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product.

2. Give visitors a freebie for filling out your online
survey or they usually won't. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by
using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your
site for them, not for yourself. Create your product
around your visitors not because you would buy it.

6. Get free advice from successful online business
owners. Participate in business chat rooms and
message boards to chat with them.

7. Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product.

8. Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too.

10 High-Impact Viral Marketing Strategies

noreply@blogger.com (Renetchi) — Mon, 6 Sep 2010 23:18:00 +0700

Viral Marketing is allowing people to giveaway and
use your free product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.

2. Allow people to use any of your freebies as free
bonuses for products or services they sell. Include
your ad on all your freebies.

3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.

5. Allow people to add their link to your free web
site directory. Just require that they return a link
back to your web site, advertising your directory.

6. Allow people to provide your free online service
to their web site, visitors, or e-zine subscribers.
They could be free e-mail, e-mail consulting, search
engine submissions, etc.

7. Allow people to give away your free software.
Just include your business advertisement inside the
software program.

8. Allow people to give away your free web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.

9. Allow people to place an advertisement in your
free ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.

10 Killer Ways To Multiply Your Sales

noreply@blogger.com (Renetchi) — Mon, 6 Sep 2010 22:14:00 +0700

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

Fast-Track Your Journey to Home Business Success

noreply@blogger.com (Renetchi) — Mon, 6 Sep 2010 22:10:00 +0700

SOME PERSONAL HISTORY

Just a few short years ago, I was a working stiff just like you.

One day, I bought and read a book called "Multiple Streams of
Income" by bestselling author, Robert Allen. Immediately, I
began my journey.

Every night after work and after my wife and children went to
sleep, I would get online and explore different ways of using the
Internet to make money.

In the two years that followed, I spent over $10,000 racking up
credit card debt buying eBooks, membership sites, special
reports, opt-in leads, and joining every "guru" recommended
business opportunity that flew into my email inbox.

I stayed up learning, working, and drinking coffee until 5:00 in
the morning, month after month filled with the hope of making
money online.

In my third year of working part-time to build a home based
income, I finally broke through and earned over $100,000 in just
twelve months from the Internet.

BECOME THE MASTER OF YOUR LEARNING CURVE

Research the lives of all of the "gurus." The one thing that
you will learn is that my own experience is not unique. Most of
the high earners on the Internet experienced a learning curve
very similar to my own.

Chances are that your curve will also be similar to mine, but it
is my hope that you can get to the top faster than even I did.
Three years was a long time to struggle, but every ounce of
struggle was worth the reward I have finally received.

In order to shorten your own learning curve, you must do a few
things differently than the rest of us did. You must become the
master of your learning curve.

THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A STRAIGHT LINE

There is only one way to shorten the curve on the Internet:

You must plan to succeed!

Here is the deal. Most people put up a freebie website and select
a few affiliate programs to add to their website. Right out of
the gate, most people are running for the finish line without any
real plan in mind.

After a few short weeks, people begin to see the writing on the
wall that says, "This is going to be a long hard road."

People check their hit counters daily for six weeks before they
realize that getting traffic to their free site is going to be
tough.

At this point, they begin developing their first batch of
advertising. Then they spend countless months finding places to
show their advertisements for free. Some make an even more
drastic mistake by blowing thousands of hard earned dollars on
their new and untested ads.

These are the people who will learn the facts of life the hard
way.

In time, they will learn how to make their advertising work for
them, but most will earn very little money from their affiliate
programs.

At this point in the learning curve, most people throw up their
hands and walk away from their dreams in utter disgust. Instead
of a walking away point, this should have convinced the
struggling online entrepreneur that they were simply traveling
the wrong road.

YOU MUST PLAN TO SUCCEED

From day one, you must begin to learn about the nuances of web
promotion. Read everything you can get your hands on. Don't just
read the hype, back it up with the opinions of others who have
reviewed the same programs before you came along. Learn from
their mistakes and successes.

As you begin to learn, you must also look to make a decision. Do
you want to step into a pre-built program that is designed to
help you to succeed, OR do you want to create a completely new
program of which you are the sole owner?

If you decide to step into a pre-designed and complete turn-key
online money-making venture, then you must select the right
venture to step into.

If you decide to go the journey on your own, then do all of the
necessary research, planning and preparation that is needed for
your success.

PREPARE TO SUCCEED

Decide what you think you would want to do, and then figure out
how your planned site will generate a real income.

Internet old-timers know about hundreds of corporation domains
that existed with IPO millions, but did not have an actual money
plan that could sustain their business model. Most of these
companies were among the hundreds of companies that bellied up in
the 2000 dot bomb experience.

Don't blindly believe in your plan. Research others on the web
who have undertaken similar business models and see if they have
survived. Study your competitors in depth to learn what is
working for them and what did not work for them.

Once you have determined your money plan, then you should
undertake the development of a business plan and a marketing
plan. Utilize professional assistance if you need to do so. While
creating your plans, make a determination as to which domain name
you think would be best, then register it along with a hosting
account.

Once you have developed your business plan and marketing plan and
have run them through several revisions, then it will be time to
buy your domain name and to begin work with a site designer and
developer. You may need to have your domain sitting on a web host
for your site developer, but this is not always necessary. While
they are doing their work, enlist a copywriter to help you with
your site sales copy.

When your site designer and developer have your site working, you
should then undertake significant testing to make sure everything
works as planned. It is much harder to fix problems on a
operational site than it is to fix problems on a site that has
yet to be launched.

When testing is done, then you should fill in your sales copy and
then shoot for launch. Of course, you already have a marketing
plan in place, so your preparation here will be simply a matter
of putting the pieces of the puzzle into place.

You are finally ready to open for business. Don't be afraid to
spend the money to bring your dream alive. Time can replace money
in the goal of starting a profitable online business, but money
invested can shave years off of your company's growth.

How to Win the Advertising and Promotion Game

noreply@blogger.com (Renetchi) — Fri, 30 Jul 2010 00:20:00 +0700

I am certain that, as a business owner, you have often 
entertained the question as to how much to spend and where to 
spend your advertising dollars. For most small business owners, 
these questions can add to the headaches suffered in the course 
of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no 
easy answers.

Depending on your type of business, many people suggest that the 
*how much* should be equal to anywhere from 4% to 10% of your 
gross receipts.

The quandary is that a business cannot survive without a fresh 
flow of incoming customers. But, a business can seldom generate 
a fresh stream of customers without spending money to get the 
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the 
fresh flow of customers, only to find yourself sitting and 
sitting and then sitting some more?

Don't feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough 
to get the job done.

Where to spend the money only begins to highlight the other 
issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own 
products and services, costs, strengths, weaknesses and the 
strengths and weaknesses of your competitors.

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your 
advertising.

Do you simply wish to get your name known so that when your 
customer will need you, they will think of you first? Or, do you 
wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to 
discover the next object that they cannot live without? Or, do 
you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough 
products or services to pay for your single ad? Or, do you 
expect to gain a lifelong customer who will help pay for your 
advertising over the course of several years?

When you know what you want, then you will better understand 
just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners put out 
advertising without regard for the quality of the sales pitch or 
presentation. The quality of your distribution outlet or the 
amount of money you spent to get there will do little for you if 
the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before 
blowing your advertising bank roll on it. You must absolutely 
know the value of your advertising before putting large sums of 
money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they tell you they 
heard or saw your ad in such-and-such location. Suggest that 
they can register to win a free widget if they fill out a form 
and have them to tell you how they heard of your business. 
Advertise a specific widget in your ad and track the sales of 
that widget.

It does not matter how you track your advertising --- just make 
sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is to buy a rifle 
with a high-powered scope and to only shoot your targets in the 
light of day.

If you are not tracking your advertising, then you are shooting 
a pellet gun without an attached scope, with blinders on, and 
shooting in the dead darkness of night.

Even with a bigger gun, the blinders in the dark constitute the 
single largest mistake made by advertisers. If you are unable to 
track your advertising to learn what is working well, what is 
working somewhat, and what is a money pit, then you are 
condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend 
more money in the money pit and to lose all of your money in the 
process.

When you get down to the nuts and bolts of making money from 
your advertising, you should plan, prepare, track and study your 
results. You must have factual information on which to base your 
advertising decisions. When you are making the right advertising 
decisions, then making money from your business might just come 
easy.

Internet Promotion Techniques 101

noreply@blogger.com (Renetchi) — Wed, 28 Jul 2010 14:32:00 +0700

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database 

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.

Offline Promotion Strategies 101

noreply@blogger.com (Renetchi) — Wed, 28 Jul 2010 13:32:00 +0700

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database 

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.

Understanding the Difference between Marketing & Promotion

noreply@blogger.com (Renetchi) — Tue, 25 May 2010 22:46:00 +0700

Are you an online marketer? Or do you simply promote affiliate 
programs? Marketing is truly the most misunderstood word in use 
today on the Internet. Let me see if I can clarify this issue 
just a bit.

In Marketing 101 at your local university, marketing is actually 
the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a 
product, service or idea, so much that they are willing to 
invest their lives into the development of their dream.

Historically, every major corporation in the world was started 
by an entrepreneur with a dream and the drive to make it a 
reality.

However, there comes a time in the life of every corporation 
when those who fear the gambling nature of their founder, squash 
the entrepreneurial drive that made the company a viable concern 
in the first place. The entrepreneur will either submit to the 
careful nature of the stockholders, or he will be forced to 
leave the company he created.

The only entrepreneurs who withstand the pressure to move more 
carefully are those who have maintained majority control over 
their companies.

PLACE

In the offline world, place is defined by location. On the 
Internet, place is defined by domain name and the web hosting 
service chosen.

Both online and offline, place can make or break a company 
without respect to the quality and value of the product, service 
or idea.

PRICE

Selecting a price is determined first on a basis of whether the 
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on 
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the 
fact that the lowest price can usually be found at Wal-Mart. As 
a value dealer, Staples can afford to charge more for their 
products than Wal-Mart.

So the question for you is whether you want to position your 
company as a discount or value company.

Testing has shown that products and services can be sold at any 
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or 
service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let`s assume we are selling a product. Let us also assume that 
we know that the product can be sold for $10 or $50. Let us also 
assume that if the price dips below $10 or rises above $50, then 
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our 
product.

Testing has shown us that we can sell 1000 items a week at $10. 
Testing has also shown that we can sell 500 items per week at 
$50. And testing has shown that we can sell 650 items per week 
at $45.

At $10, our projected weekly earnings are $10,000. When we sell 
the product at $50, we know that we can earn $25,000 per week. 
Most importantly, we know that we can earn $29,250 when our 
product is priced at $45.

With the imaginary testing we have done on our imaginary 
product, we can easily see that selling our product at $45 per 
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our 
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am 
trying to make. Though simple, I believe this analogy will help 
you understand the methods of developing a product`s prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the 
consumers for your product or service of your availability to 
serve them.

Methods of promotion vary distinctly and should be arranged to 
meet very specific goals.

As with product, place and price, promotion should not be left 
to chance. You should test every ad, every media, and every 
price point to determine the best bang for your promotional 
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the 
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your 
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this 
concept and spend 20 hours to generate one sale while using free 
advertising. Even if you rate your time at the federal minimum 
wage, then you will have invested $105 of your time for one sale 
that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves 
marketers. Yet, most of these same people are really just 
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work. 
They spend time planning, testing and measuring their actions 
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their 
company into a major enterprise.

If you are a promoter who does not keep an eye on the total 
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional 
marketer does. Make sure that every dollar spent is spent well. 
Make sure that every dollar earned is put to good use. Market 
well so that when the people of the next generation look at your 
life, they will see a fine example of a successful entrepreneur 
that they will strive to emulate.

Networking Your Home Business within Circles of Influence

noreply@blogger.com (Renetchi) — Sat, 22 May 2010 22:57:00 +0700

where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.

"The 300 rule" states that the average person knows 300 people
on a friendly level. Wedding planners tend to make reservations
for 300 guests. Funeral directors tend to need to make room for
300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as
a circle on a blank piece of paper.

Next, contemplate the people in your parents` circle of
influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your
folks know. Now draw your parents` circle of influence on your
piece of paper.

Your circle and your parents` circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will
barely cover one another.

Actually, you can only imagine at this point what your piece of
paper will look like. The actual layout of the circles imagined
in this analogy is simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of
doodles in the previous section, the average person can actually
network with up to 90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people through their
own circle of influence!

Simply amazing, isn`t it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable
amount of influence. Take advantage of this fact. Make darn sure
that every person within your own circle of influence KNOWS that
you are in business for yourself, and make sure they understand
what your business offers.

When your friend is asked to make a referral, they will
recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go
directly to their friends and say "Hey, I have a friend who just
started a business. If you are in need of what he offers or you
know someone who will need his services, would you please give
my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle
of influence to actively refer your business, then you have
built the foundation to build an advertising campaign even more
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers
with their television advertising dollars. You now have the
knowledge to reach 50,000 people without spending a single penny.

Advertising Your Home Business on a Budget

noreply@blogger.com (Renetchi) — Sat, 22 May 2010 22:31:00 +0700

When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don`t let
this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won`t. All you will know that something might be working,
but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything --- and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the 
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.

If you are busy testing ads in media`s such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet
--- it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, "Your quote here."

A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.

You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don`t be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.