Sydney – City Based
Attractive Salary + Attractive commission on sales
e-channel Search is a successful, fast growing internet advertising agency, specialising in search engine marketing and servicing some of Australia’s largest search spenders. e-channel has received multiple awards for its technology DynamicCreativeTM, including the Deloitte Technology Fast 50 and 500 in 2009 and 2010.
Due to recent growth, we require the services of a Business Development Manager. We are looking for someone with a passion for selling in the online media sector. This is an outstanding opportunity to be involved within the fastest growing advertising medium globally.
As an experienced Business Development Manager, you will be reporting directly to the Head of Search. You will be responsible for sourcing and closing new business for PPC Advertising. A minimum of 3 years face to face sales experience in an online environment is preferred.
You will possess excellent telephone technique and the ability to tailor proposals to the needs of your potential clients and a desire to succeed in an exciting fast growing environment.

Requirements:

• Be driven and passionate about selling
• Minimum of 3 years sales experience
• Excellent communication skills
• A high level of persistence with exceptional people skills
• Good understanding of Google and Yahoo PPC services
• Skilled in Microsoft office
• A Team Leader
• Ability to multi-task
• Track record in exceeding sales targets
• Experience with Salesforce CRM system or similar desirable
• Relevant University Degree or equivalent experience
• Experience in online or Search Engine Marketing preferred

If this sounds like you, and you would like to secure a position in a market leading organisation, send your resume, including a covering letter to jobs@e-channel.com.au.
A Position Description will be provided to short listed applicants.
This job is only open to Australian permanent residents and citizens.

Apply via Seek; http://www.seek.com.au/Job/business-development-manager/in/sydney-cbd-inner-west-eastern-suburbs/20100439

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Melbourne – City Based
Attractive Salary + Attractive commission on sales
e-channel Search is a successful, fast growing internet advertising agency, specialising in search engine marketing and servicing some of Australia’s largest search spenders. e-channel has received multiple awards for its technology DynamicCreativeTM, including the Deloitte Technology Fast 50 and 500 in 2009 and 2010.
Due to recent growth, we require the services of a Business Development Manager/ Sales Manager. We are looking for someone with a passion for selling in the online media sector. This is an outstanding opportunity to be involved within the fastest growing advertising medium globally.
As an experienced Business Development Manager/Sales Manager, you will be reporting directly to the Head of Search. You will be responsible for sourcing and closing new business for PPC Advertising. A minimum of 3 years face to face sales experience in an online environment is preferred.
You will possess excellent telephone technique and the ability to tailor proposals to the needs of your potential clients and a desire to succeed in an exciting fast growing environment.

Requirements:

• Be driven and passionate about selling
• Minimum of 3 years sales experience
• Excellent communication skills
• A high level of persistence with exceptional people skills
• Good understanding of Google and Yahoo PPC services
• Skilled in Microsoft office
• A Team Leader
• Ability to multi-task
• Track record in exceeding sales targets
• Experience with Salesforce CRM system or similar desirable
• Relevant University Degree or equivalent experience
• Experience in online or Search Engine Marketing preferred

If this sounds like you, and you would like to secure a position in a market leading organisation, send your resume, including a covering letter to jobs@e-channel.com.au.
A Position Description will be provided to short listed applicants.
This job is only open to Australian permanent residents and citizens.

Apply via Seek; http://www.seek.com.au/Job/business-development-manager-sales-manager/in/melbourne-cbd-inner-suburbs/20100192

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Clare Kermond- Sydney Morning Herald

July 1, 2011

THE trend towards becoming our own digital travel agents - researching and booking holidays online - is booming in Australia, boosted by the strength of the Aussie dollar and growing confidence in e-commerce.

A recent report has found a 30 per cent increase year-on-year in traffic to travel websites in Australia. The report also found travel sites to be one of Australia’s most popular internet categories, as well as the fastest growing category.

According to the report by PhoCusWright, nearly one in two internet users visits travel websites, equivalent to an average 5.8 million monthly users.

Senior director of research at PhoCusWright Douglas Quinby said online travel was a mature internet category in Australia and was growing much more quickly than in similarly developed markets in North America.

Frank Grasso, chief executive of search-engine marketing company e-channel Search, said the report supported his view that there had been a noticeable increase in online travel activity over the past six months.

“Australian accommodation properties and other travel providers are significantly growing their online presence through online advertising. It’s very positive to see a growing number of Australian travel and accommodation providers leveraging on this dynamic growth,” he said.

Mr Grasso also said people were making more complex inquiries than they would have a few years ago. ”People are increasingly becoming their own travel agents.”

He said the internet was well-suited to people browsing for travel options. ”It’s really almost purpose-built for searching for travel, when you think of how many millions of combinations your can explore. This kind of searching can be highly effective.”

Read more: http://www.smh.com.au/business/nation-of-digital-travellers-20110630-1gsxw.html#ixzz1QpTZyXjP

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Do you like to solve puzzles, challenge your mind with interesting and complex projects and be surrounded by the best technology innovators?

With major brands in their client base, e-channel Search is one of Australia’s leading internet advertising agencies and is looking to fill two positions in their Adelaide CBD office. Specialising in one of the fastest growing industries, search engine marketing, e-channel’s R&D team have developed their own award winning technology DynamicCreativeTM to manage and implement search marketing campaigns.

We are seeking someone who:

• Wants to work on interesting problems and devise elegant solutions.
• Is passionate about web and software development.
• Follows industry websites/blogs to keep up with trends and innovations.
• Wants to be a part of a fast-paced and team-oriented work environment.
• Isn’t afraid to ask questions and voice opinions.

Required skills:

• 2+ or 5+ years of experience for Developer and Senior Developer, respectively.
• Proficiency in (either) Ruby, PHP or comparable language (such as Python).
• Experience with and understanding of XML, HTML and CSS.
• Bachelor of Science or comparable technology degree.

Desirable skills:

• Experience with Ruby on Rails.
• Familiar with MVC patterns.
• Experience with JavaScript and jQuery.

If this sounds like you, and you would like to secure a position in a market leading organisation, send us a cover letter and your CV to jobs@e-channel.com.au.

We offer excellent remuneration based on experience, a MacBook Pro to use as your primary development tool and a fun, jeans and t-shirt environment.

This job is only open to Australian permanent residents and citizens. No agencies please.

Job descriptions will only be supplied to short listed candidates.

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Frank Grasso, CEO of e-channel Search will be presenting an evening seminar this Wednesday the 29^th of June as part of the Australian Marketing Institute’s local seminar and networking activities.  Taking place in the charming and historic ‘Armoury’ Building behind the South Australian Museum, Grasso will deliver a comprehensive 45 minute presentation focusing on the latest trends and developments within the fast-paced, search engine marketing industry. 

Grasso’s 45 minute presentation covers the very latest on producing optimal search marketing campaigns, focusing on high quality score, industry trends and developments, web analytics and SEO.  Registration and complete event details can be found on the Australian Marketing Institute website; http://www.ami.org.au/Events/States/Details/marketing_seminar_adelaide_june.asp

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Traffic to travel websites in Australia is up more than 30% in 2010, according to
PhoCusWright’s Australian Online Travel Traffic Report, released this
month.  Created in partnership with comScore, the publication found travel sites to be the country’s most popular
Internet category and also the fastest growing, at 30% growth year over year in
2010, compared to just 3% for all Internet traffic.  Nearly one in two internet users visit travel
websites, or 5.8 million average monthly users.

Senior Director of Research at PhoCusWright, Douglas Quinby comments on the findings;
“Online travel is a mature Internet category in Australia, but it is also
growing much more quickly than it is in similarly developed markets in North America”. 

e-channel Search CEO Frank Grasso comments “These results are consistent with the way our
Australian client base has grown and the results our clients have produced over
the past 12 months.  We have assisted several clients in leveraging the increased trend with many reporting record 1^st
quarter results.  We have found an increased demand for our companies’ services and patented technology, DynamicCreative^TM”.   

“Australian OTA’s, accommodation properties and other travel providers are significantly
growing their online presence through online advertising. It is positive to see
a growing number of Australian travel and accommodation providers leveraging on
this dynamic growth”.

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Welcome

Thanks for reading e-channel’s client newsletter.  This will be our last edition of the client newsletter.  We have decided to utilise our Twitter handle (echannelsearch) as a way to disseminate information and also our blog post http://www.e-channel.com.au/blog

Articles   

Social Media and Ranking in Search Results - Search Engine Watch

You’ve got to be in it to win it!  This article discusses social media and how it can help ranking in search results.  Read the full article here; http://searchengineland.com/seotable/social-media-ranking-search-results

43 Paid Search Signals You Need to Understand - Search Engine Watch, June 7, 2011

This article comprises a bunch of helpful definitions surrounding search marketing terms. 

For the full article click here; http://searchenginewatch.com/article/2076542/43-Paid-Search-Signals-You-Need-To-Understand  

Boost Your CTR with these 5 PPC Ad Copy Strategies - Search Engine Watch, June 17, 2011

Some interesting ad copy strategies to make your ads stand out.

Read the full article here; http://searchenginewatch.com/article/2079690/Boost-Your-CTR-With-These-5-PPC-Ad-Copy-Strategies

10 Language Barrier Busting Strategies For International Search Marketers - Search Engine Land, June 14, 2011

Advice on managing multinational Search. 

Read the full article here; http://searchengineland.com/10-language-barrier-busting-strategies-for-international-search-marketers-81130

Google News

Google updates and trends

Google Analytics to Add Search Query Data From Webmaster Tools - Search Engine Land, June 7, 2011

Read the full article here;  http://searchengineland.com/google-analytics-to-add-search-query-data-from-webmaster-tools-80442 

Google Instant Pages - Search Engine Watch, June 15, 2011

http://searchenginewatch.com/article/2078958/Google-Instant-Pages-Instant-Page-Loading-Unless-Google-Guesses-Wrong

Blogs

PPC Blog’s Greatest Hits a Compilation of Our Best Posts!

A collection of links with the best blogs posts from PPC Blog
Here is the link; http://ppcblog.com/ppcblogs-greatest-hits-a-compilation-of-our-best-posts/

Upcoming Events

TravelTech Sydney August 29, 2011

Includes a diverse array of topics and speakers revolving around the online and travel distribution business.
http://bit.ly/h2tuaF

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Company News

Frank Grasso is currently speaking at No Vacancy Thailand.  Frank was asked to speak on search marketing industry trends and strategies for the accommodation industry.

Articles
Retailers Lag on e-commerce - AdNews, 02/06/2011

Frank comments on US high-end department store, Barney’s launching their international e-commerce site and the effect it will have on Australian retailers.

http://www.adnews.com.au/news/retailers-lag-on-e-commerce
5 LinkedIn Tips - Fast Company, 07/06/2011

A short article discussing 5 tips that will help you leverage the business community that makes up LinkedIn.
http://www.fastcompany.com/1757298/5-linkedin-tips-you-didn’t-know
Ross Levinsohn: Yahoo’s Future is Content and Big, ‘Beautiful’ Ads - Ad Age Digital, 05/05/2011

Ross Levinsohn is the EVP of ‘Americas’ at Yahoo.  He talks about the future of Yahoo and how he will make Yahoo, ‘the’ premier digital media company  http://adage.com/u/iYr0tb
 

Google News
6 Ways to Tune Campaigns Running in Google’s Ad Sense/Display Network - ClickZ, 27/05/2011

This article discusses some advantages of contextual traffic as opposed to pure search … will get you thinking ….
Read the full article here; http://bit.ly/knBZHt
Google is Much More Important Than Facebook For Purchasing Decisions - Business Insider, 02/06/2011

Merrill Lynch and Bank of America a study, which demonstrated Google is more important than Facebook for purchasing decisions.  For the full article   http://bit.ly/iYOHNK
The New Online Wars - The Wall Street Journal, 07/06/2011

Google’s Executive Chairman, Eric Schmidt discusses the new platform wars, keeping information private and using technology for good and evil.

http://online.wsj.com/article/SB10001424052702303657404576362861950356484.html

Can Google Correlate Be Used as a PPC Tool - Search Engine Watch, 01/06/2011

Google have released a tool that that lets you see which search terms are always popular at the same time as one another.

bit.ly/jxEPA9

Google Analytics Tutorial: Determining Social Media ROI - Search Engine Watch, 01/06/2011

Tracking social media traffic via Google Analytics.

http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI

Upcoming Events
No Vacancy Thailand  Bangkok June 7, 2011

Frank Grasso, e-channel CEO will be a featured speaker at No Vacancy’s inaugural Thailand event.  With a strong local focus, the event will concentrate on updating delegates on that latest web and hotel market trends.  Frank will be speaking on ‘Googling the Future’, see the full program on TravelTech website here; http://bit.ly/famXkU
AdTech Singapore June 16, 17, 2011

ad:tech Singapore brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers.
http://www.ad-tech.com/singapore/
TravelTech Sydney August 29, 2011

Includes a diverse array of topics and speakers revolving around the online and travel distribution business.
http://bit.ly/h2tuaF
Awards
e-channel came 43rd in the Anthill Smart 100 - thank-you for voting for us!

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 Dr. Nick Danenberg

e-channel Search announced today the appointment of Nick Danenberg in the position of Research and Strategy Development Manager.

Previously Group Brand Manager with Dulux AcraTex and Senior Research fellow with Ehrenberg-Bass Institute for Marketing Science at the University of South Australia, Danenberg has over 15 years’ experience providing marketing, advertising and branding consultancy to high profile international organisations such as Coca Cola (UK), MARS, Mitsubishi, Highland Distillers (UK) and John West. Danenberg also holds a Doctorate in Marketing, was an undergraduate and postgraduate lecturer with the University of South Australia and highly sought after presenter at academic and industry marketing conferences both locally and internationally. 

Frank Grasso, e-channel Search CEO comments “I am delighted to announce Nick as part of the e-channel Senior Management development team.  His extensive knowledge of Marketing, Consultancy, Management and Strategy Development will be invaluable in taking e-channel Search to the next level in its proposed growth strategy.”

 “Nick will be working closely with the executive team on e-channel’s Research and Development strategy and will play a significant role in expanding the business as it reaches its next level”.  Nick will begin the role with e-channel on the 30^th of May, based in e-channel’s Adelaide head office.  e-channel Search is an internet advertising agency specialising in Search Engine Marketing for online consumer goods and services in Asia Pacific, the US and Europe.

http://www.newsmaker.com.au/news/8899 

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Asia Pacific (APAC) is now the second largest regional travel market worldwide, surging by 17% in 2010, surpassing the US.  The report released by PhoCusWright last week (www.phocuswright.com/store/1608), attributes the travel growth to a stronger economy and growth in key emerging markets.  Asia Pacific grew faster than all other regions, with the market poised for significant online growth.   Rising internet growth and a shift towards internet purchasing will help propel strong double digit growth in Asia Pacific’s online travel market through 2012, when gross bookings are predicted to reach $70.6 billion.  e-channel CEO Frank Grasso comments on the increase in online travel bookings “we are seeing more and more travel and hotel organisations approach us to undertake their paid search marketing”.  “It is evident that APAC online budgets are on the rise, as companies take advantage of the increases in online bookings and the increasing value of internet advertising.  Companies are pushing marketing budgets towards paid search to remain competitive.  We are receiving more enquiries from emerging APAC countries such as India and China, who are recognised by PhoCusWright as driving growth across the region”.Grasso goes on to point out the benefits of paid search “Online marketing offers discretely measurable results for advertising spend and is one of the only channels to do so.  This combined with the influx of new users to the internet and the rise in hours spent online by existing users, creates an environment where growth in the online travel advertising space will continue as predicted by PhoCusWright”.

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