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	<title>e-storm International</title>
	
	<link>http://www.e-storm.com</link>
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		<title>3 Proven Twitter Marketing Tips for Businesses</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/N7N4a_NDjXk/</link>
		<comments>http://www.e-storm.com/2012/01/twitter-marketing-for-business/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 22:57:11 +0000</pubDate>
		<dc:creator>Chris Kelly</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[twitter for business]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4723</guid>
		<description><![CDATA[Most people who are involved personally or professionally online have heard about Twitter, the universally popular microblogging service, and understand the different ways to tweet and share information. There are countless blogs, tutorials and tips on how to use the service. However, when it comes to successfully sharing and using Twitter for business marketing – [...]]]></description>
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		<feedburner:origLink>http://www.e-storm.com/2012/01/twitter-marketing-for-business/</feedburner:origLink></item>
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		<title>Make Your 30 Seconds Count: 6 Do’s and Don’ts of Digital Video Advertising</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/Pf720IvIld8/</link>
		<comments>http://www.e-storm.com/2012/01/6-dos-and-donts-of-digital-video-advertising/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 09:40:17 +0000</pubDate>
		<dc:creator>Lauren Abercrombie</dc:creator>
				<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[digital video advertising]]></category>
		<category><![CDATA[dva]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4678</guid>
		<description><![CDATA[In 2012, Digital Video Advertising (DVA) is coming to a screen near you… at a higher saturation and in increasingly varied formats than ever before. What is causing this proliferation you ask? Marketers are increasingly seeing the advantage of the engagement opportunities offered by online video. Additionally, DVA guarantees certain levels of reach, frequency, demographic [...]]]></description>
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		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2012/01/6-dos-and-donts-of-digital-video-advertising/</feedburner:origLink></item>
		<item>
		<title>Google’s improved social SERPs: what does it means for advertisers?</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/wSBQkaBeNDg/</link>
		<comments>http://www.e-storm.com/2012/01/googles-improved-social-serps-what-does-it-means-for-advertisers/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:15:02 +0000</pubDate>
		<dc:creator>Mathew Guiver</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[serps]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4666</guid>
		<description><![CDATA[Earlier today Google announced their new and improved social search results. As an avid Google+ (and pretty much all things Google) fan, I was excited about the news. Naturally, I spent the first hour of my day reading the coverage on all of the blogs. But as I read through story after story explaining all of [...]]]></description>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2012/01/googles-improved-social-serps-what-does-it-means-for-advertisers/</feedburner:origLink></item>
		<item>
		<title>Five tips for keeping agency clients happy and projects on time</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/fSRkMGUh-n4/</link>
		<comments>http://www.e-storm.com/2011/12/five-tips-for-keeping-agency-clients-happy-and-projects-on-time/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 20:00:16 +0000</pubDate>
		<dc:creator>Cynthia Eckinger</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4640</guid>
		<description><![CDATA[What is the number one thing engrained into anyone working in client services at a digital agency or consultancy? Your client is your number one priority! We want our clients to feel like they are our only client, the only one we service, care about and deliver for. Here are my five tips for keeping [...]]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/12/five-tips-for-keeping-agency-clients-happy-and-projects-on-time/</feedburner:origLink></item>
		<item>
		<title>Social Commerce Potential in Asia</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/XnCWtTbgtW0/</link>
		<comments>http://www.e-storm.com/2011/11/social-commerce-potential-in-asia/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 20:46:20 +0000</pubDate>
		<dc:creator>Daniel Riveong</dc:creator>
				<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[International]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4145</guid>
		<description><![CDATA[Back in April 2011, Forrester Research declared that the &#8220;ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.&#8221; Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. Yet, when we identify user behavior and attitude on a global factor, we find great [...]]]></description>
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		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/11/social-commerce-potential-in-asia/</feedburner:origLink></item>
		<item>
		<title>e-storm’s Mathew Guiver to speak at SMX Social Media Marketing conference</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/L3vF4lu1tk8/</link>
		<comments>http://www.e-storm.com/2011/11/e-storms-mathew-guiver-to-speak-at-smx-social-media-marketing-conference/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 21:52:11 +0000</pubDate>
		<dc:creator>Lisa Loeffler</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4233</guid>
		<description><![CDATA[e-storm international&#8217;s (@estormintl) Paid Search Manager, Mathew Guiver (@MathewGuiver) will be participating in SMX Social Media Marketing panel &#8220;Boosting Business With Twitter Marketing&#8221; Monday, December 5 in Scottsdale, AZ. &#8220;In my presentation I am going to focus on paid advertising opportunities on Twitter: promoted accounts, tweets, and trends,&#8221; says Guiver. &#8220;In addition to providing an [...]]]></description>
		<wfw:commentRss>http://www.e-storm.com/2011/11/e-storms-mathew-guiver-to-speak-at-smx-social-media-marketing-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/11/e-storms-mathew-guiver-to-speak-at-smx-social-media-marketing-conference/</feedburner:origLink></item>
		<item>
		<title>Should Brand &amp; e-Commerce Report to the Same Person (CMO)?</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/0CM_01HNgqU/</link>
		<comments>http://www.e-storm.com/2011/11/should-brand-e-commerce-report-to-the-same-person-cmo/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 14:36:11 +0000</pubDate>
		<dc:creator>William Gaultier</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[International]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4020</guid>
		<description><![CDATA[I have had the pleasure to work with two large European conglomerates with world brands in the last three months. One question that came back to me a few times from CEOs of $100M to $5Billion companies was: &#8220;William do you think we should have people responsible for e-commerce and people responsible for brand report [...]]]></description>
		<wfw:commentRss>http://www.e-storm.com/2011/11/should-brand-e-commerce-report-to-the-same-person-cmo/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/11/should-brand-e-commerce-report-to-the-same-person-cmo/</feedburner:origLink></item>
		<item>
		<title>10+ Marketing Tips for your Google+ Brand or Business Page</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/I3skk2MW8-w/</link>
		<comments>http://www.e-storm.com/2011/11/10-tips-for-your-google-brand-or-business-page/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 22:25:59 +0000</pubDate>
		<dc:creator>Mathew Guiver</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4024</guid>
		<description><![CDATA[Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy. People have been asking about brands [...]]]></description>
		<wfw:commentRss>http://www.e-storm.com/2011/11/10-tips-for-your-google-brand-or-business-page/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/11/10-tips-for-your-google-brand-or-business-page/</feedburner:origLink></item>
		<item>
		<title>Google+1 project at SMX</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/h_fwvLvtVYg/</link>
		<comments>http://www.e-storm.com/2011/10/google1-project-at-smx/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 19:32:16 +0000</pubDate>
		<dc:creator>Mathew Guiver</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=3852</guid>
		<description><![CDATA[For this edition Mathew Guiver,  paid search manager at e-storm, wanted to share his thoughts on Google+ and recent experience speaking on the Google+1 project at SMX. A few weeks ago I had the opportunity to speak at SMX East on the future impact of Google’s +1 project on paid search. The session was great [...]]]></description>
		<wfw:commentRss>http://www.e-storm.com/2011/10/google1-project-at-smx/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/10/google1-project-at-smx/</feedburner:origLink></item>
		<item>
		<title>Is Google+ a Huge Minus?</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/1eKgXl-LSjE/</link>
		<comments>http://www.e-storm.com/2011/10/is-google-a-huge-minus/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 16:05:28 +0000</pubDate>
		<dc:creator>Jonathan Reyes</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=3944</guid>
		<description><![CDATA[I’ll be the first to admit that when I heard Google was launching their own social network, I didn’t think much of it.  Oh yeah, before I forget, please note that this post does not reflect the feelings of e-storm or any of its employees. Anyway, as I was saying, Facebook is already so engrained [...]]]></description>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2011/10/is-google-a-huge-minus/</feedburner:origLink></item>
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