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	<title>e-storm International</title>
	
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		<title>AdWords Mobile Strategies</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/l2lJ3rqXkao/</link>
		<comments>http://www.e-storm.com/2013/05/adwords-mobile-strategies/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:08:02 +0000</pubDate>
		<dc:creator>Summer Romasco</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[app extensions]]></category>
		<category><![CDATA[call metrics]]></category>
		<category><![CDATA[call only]]></category>
		<category><![CDATA[click-to-call]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile extensions]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5718</guid>
		<description><![CDATA[Every year in recent memory has been deemed “The Year of Mobile”, but with the launch of Google’s Enhanced campaigns and the proliferation of mobile devices, mobile search is finally becoming a necessity. In case you’re still questioning the need for a mobile search strategy, here are some recent statistics: Mobile Devices will outnumber desktops [...]]]></description>
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		<item>
		<title>How Thank You Pages Can Boost Conversions</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/4_ahXRT5diA/</link>
		<comments>http://www.e-storm.com/2013/05/thank-you-page-conversions/#comments</comments>
		<pubDate>Mon, 06 May 2013 15:39:44 +0000</pubDate>
		<dc:creator>Tim Moyer</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[thank-you messages]]></category>
		<category><![CDATA[thank-you pages]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5629</guid>
		<description><![CDATA[As an online retailer and marketer, it is important to leverage thank-you pages because it is an opportunity to build relationships with your customers and to help reinforce your brand. You want your customers to continue exploring your content, so having a place for people to subscribe to a mailing list allows the users to [...]]]></description>
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		<item>
		<title>Third Party Data: Useful or Useless?</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/7fSmVyIZ9kk/</link>
		<comments>http://www.e-storm.com/2013/04/third-party-data-useful-or-useless/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 00:18:08 +0000</pubDate>
		<dc:creator>Tim Moyer</dc:creator>
				<category><![CDATA[Events & Announcements]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5437</guid>
		<description><![CDATA[e-storm moderated a panel with RadiumOne, SF Gate, and Neustar to express their thoughts on the importance of first party and third party data. For those of you who didn’t attend, we thought we’d share the high level topics discussed—and how they might affect your digital marketing planning needs.                    [...]]]></description>
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		<item>
		<title>SMX West 2013 Overview</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/S6kXeTRbswM/</link>
		<comments>http://www.e-storm.com/2013/03/smx-west-2013-overview/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 20:49:54 +0000</pubDate>
		<dc:creator>Tim Moyer</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[smx]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5598</guid>
		<description><![CDATA[Several members of the e-storm International Search team recently attended Search Marketing Expo (SMX) West. The conference featured compelling sessions on search engine optimization (SEO), paid search advertising (PPC), social media, mobile search, landing page optimization, and more. The team came back with  plenty of inspiring techniques, so e-storm held a Lunch &#38; Learn on [...]]]></description>
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		<item>
		<title>Crash Course in Online Display Advertising: Trends, Definitions for Web, Mobile, Local</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/eySOitYPNFc/</link>
		<comments>http://www.e-storm.com/2013/02/crash-course-in-online-display-advertising-trends-definitions-for-web-mobile-local/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 14:45:21 +0000</pubDate>
		<dc:creator>William Gaultier</dc:creator>
				<category><![CDATA[Display Advertising]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5517</guid>
		<description><![CDATA[&#160; We often host lunch and learns to ensure that experts in SEO share their expertise with our display, paid search or social teams. Or it could be analytics sharing the latest trends and implications of a release by SiteCatatyst on Display advertising. This presentation was given by Mike Dolan, our media supervisor in the [...]]]></description>
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		<item>
		<title>One Worldwide Agency or Multiple Agencies Worldwide?</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/xbGwnV46JQk/</link>
		<comments>http://www.e-storm.com/2012/12/worldwide-agency/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 16:03:32 +0000</pubDate>
		<dc:creator>William Gaultier</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[international marketing]]></category>
		<category><![CDATA[market entry strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5387</guid>
		<description><![CDATA[Many of you have already started thinking about your global marketing plans, staffing needs and potential agency partners for next year.  During this process, our clients often ask, “Should we rely on one agency for global strategy, implementation and reporting, or hire separate agencies for each region?” When we asked ourselves this question, the answer [...]]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2012/12/worldwide-agency/</feedburner:origLink></item>
		<item>
		<title>e-storm International Internship Program Goes Racing</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/1TgPWybeG3s/</link>
		<comments>http://www.e-storm.com/2012/12/e-storm-international-internship-program-goes-racing/#comments</comments>
		<pubDate>Tue, 18 Dec 2012 19:50:09 +0000</pubDate>
		<dc:creator>Mori Yagi</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[agency life]]></category>
		<category><![CDATA[e-storm]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Internship Program]]></category>
		<category><![CDATA[san francisco]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5318</guid>
		<description><![CDATA[This week we bid au revoir to our most recent digital marketing intern, Clément, by heading down to K1 Speed to celebrate with some competitive Go Kart racing. Having recently completed an intensive 6-month marketing internship at e-storm international, and discovered a natural talent for SEO, Clément has a few words of wisdom for future applicants: Tell [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>13 Tricks &amp; Tips for Outstanding PPC Ad Copy</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/AKCBo3o28FY/</link>
		<comments>http://www.e-storm.com/2012/09/13-tricks-tips-for-outstanding-ppc-ad-copy/#comments</comments>
		<pubDate>Thu, 13 Sep 2012 17:26:46 +0000</pubDate>
		<dc:creator>Summer Romasco</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5241</guid>
		<description><![CDATA[Some search engine marketers view copywriting as an opportunity to be creative. However, in reality, ad copy performance is dependent on a Google AdWords algorithm and a few behavioral patterns of the searchers. Viewed in this light, ad copy becomes much less creative than one might think, and with the implementation of a few best [...]]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2012/09/13-tricks-tips-for-outstanding-ppc-ad-copy/</feedburner:origLink></item>
		<item>
		<title>All Aboard The E-Storm Wine Train Outing</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/SaZXUhGvGaU/</link>
		<comments>http://www.e-storm.com/2012/08/all-aboard-the-e-storm-wine-train-outing/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 20:30:57 +0000</pubDate>
		<dc:creator>Lauren Abercrombie</dc:creator>
				<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Events & Announcements]]></category>
		<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5175</guid>
		<description><![CDATA[e-storm SF is back in the office today after a lovely long weekend kick-started by our annual company outing this past Friday. Fleeing cold and misty San Francisco we headed to Napa Valley where we enjoyed some time in the sun as well as dinner and libations aboard the Napa Valley Wine Train. Besides the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to set marketing budgets</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/TJCQizCXnmo/</link>
		<comments>http://www.e-storm.com/2012/07/how-to-set-marketing-budgets/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 19:19:22 +0000</pubDate>
		<dc:creator>Ivana Petraskova</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5156</guid>
		<description><![CDATA[Very often we are being asked by our clients for an advice on how to better structure their advertising budget after months of unsuccessful results due to inadequate spend.  This is a great opportunity to properly align spending expectations with realistic advertising goals since many times it seems budget-setting becomes guesswork, and very often this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Paid Search Marketing Giants Jockey for Power in China</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/i2lMzpxoDeE/</link>
		<comments>http://www.e-storm.com/2012/07/paid-search-marketing-giants-jockey-for-power-in-china/#comments</comments>
		<pubDate>Sat, 21 Jul 2012 22:18:31 +0000</pubDate>
		<dc:creator>William Gaultier</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5137</guid>
		<description><![CDATA[As integrated as Google is in the average American life, it might be surprising to many to discover that other parts of the world are still defining the parameters and masters of their internet use. China in particular is wading through a sea of search competitors, namely Google China, Baidu, Soso, Sogou, Bing, and Yahoo [...]]]></description>
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		<feedburner:origLink>http://www.e-storm.com/2012/07/paid-search-marketing-giants-jockey-for-power-in-china/</feedburner:origLink></item>
		<item>
		<title>Tag Management Systems: Not Just for the Marketing Team Anymore!</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/D4cvMfp8z_0/</link>
		<comments>http://www.e-storm.com/2012/05/tag-management-systems-not-just-for-the-marketing-team-anymore/#comments</comments>
		<pubDate>Mon, 07 May 2012 16:00:53 +0000</pubDate>
		<dc:creator>Jonathan Reyes</dc:creator>
				<category><![CDATA[Multi-Channel Analytics]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5087</guid>
		<description><![CDATA[There have been many reports out there regarding Tag Management Systems as a solution to the pixel pollution problem and I, for one, am completely onboard.  Having dealt with implementation and tag audits on both sides of the use-case, it’s very clear that a tag management system is the way to go. It makes the [...]]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.e-storm.com/2012/05/tag-management-systems-not-just-for-the-marketing-team-anymore/</feedburner:origLink></item>
		<item>
		<title>Vote for Lauren to be Yahoo!’s next Young Media Star</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/0-DSn7TudTw/</link>
		<comments>http://www.e-storm.com/2012/04/vote-for-lauren-to-be-yahoos-next-young-media-star/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 23:37:42 +0000</pubDate>
		<dc:creator>Lauren Abercrombie</dc:creator>
				<category><![CDATA[Agency Life]]></category>
		<category><![CDATA[Awards & Accolades]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5071</guid>
		<description><![CDATA[Watch my video and vote for me to be Yahoo&#8217;s Next Young Media Star! (psst: you can vote daily)]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sent to the Principal’s Office: Disruptive Technology and the Education Industry</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/PeQALeQMlYA/</link>
		<comments>http://www.e-storm.com/2012/04/sent-to-the-principals-office-disruptive-technology-and-the-education-industry/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 18:53:44 +0000</pubDate>
		<dc:creator>Lauren Abercrombie</dc:creator>
				<category><![CDATA[Events & Announcements]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=5015</guid>
		<description><![CDATA[I attended Google’s Think Education event yesterday in NYC to learn the latest on current trends and essential strategies within the Education industry. The consistent theme of the event was the effects of technology and specifically the Internet on how people learn today. Illustrations of this theme extended from today’s toddlers walking up to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Easy to Implement Conversion Tips to Increase Your Sales or Sales Leads</title>
		<link>http://feedproxy.google.com/~r/e-storm-interactive-marketing/~3/nZBauSkV60c/</link>
		<comments>http://www.e-storm.com/2012/04/3-easy-to-implement-conversion-tips/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 19:24:10 +0000</pubDate>
		<dc:creator>Chris Kelly</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Methodology]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[conversion optimization]]></category>
		<category><![CDATA[conversion rate optimization]]></category>
		<category><![CDATA[cro]]></category>

		<guid isPermaLink="false">http://www.e-storm.com/?p=4989</guid>
		<description><![CDATA[A popular topic we hear from clients is “What changes can we make to our website that move the needle and won’t bottleneck our development team for weeks?”. There are endless options, but for this post we’ll focus specifically on how to get more engagement and conversions from your site while staying in the limitations [...]]]></description>
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