KEYWORD

Short Sleeve Dobby

2023-06-27T23:58:00.005-07:00

Rp429.920

108

Product Details
Product Code	702583
Types of products	Local
Weight	250 grams
Description	All Size P = 60 cm L = 46 cm
Material	Spandek Rayon
Stock	Available

Kemeja Pendek Batik

2023-06-27T14:12:00.000-07:00

Rp339.920

Product Details
Product Code	702583
Types of products	Local
Weight	250 grams
Description	All Size P = 60 cm L = 46 cm
Material	Spandek Rayon
Stock	Available

Keyword Article Writing the Key to Your Success

2021-04-23T16:00:00.000-07:00

Copywriting Articles | March 29, 2005

Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit tremendously from keyword articles.

Why use keywords? The point is to be "found." Internet users across the globe are searching for information. How are they searching? The same way you do; they type specific words into a search engine. If you don't incorporate these words into your web content, the other guy will... and then your reader is lost on someone else's copy. Help them find you... with keywords!

Never written a keyword article before? Have no fear. The process isn't much different from writing regular articles. Don't let lack of experience stop you from profiting through keyword-rich content. Just follow these easy keyword-writing guidelines, and get ready to key in some great article copy!

1. Learn the buzzwords. Every industry has its own jargon. If you're well-versed in a particular subject, it's likely that you already know the buzzwords and you don't need to read up on it. If it's a relatively new topic for you, do some research. Read four or five different articles to get an idea of the lingo used and the most popular sub-categories of the industry. I'll give you an example. Let's say your article is going to be about... keyword articles. Some of your keywords might be: keyword, "keyword article", keyword-rich, "web content," "web article," RSS-feed, "keyword writing." How do I know this? Not because I did a keyword lookup. Because I read lots of articles! Reading is a great way to load up on catch-phrases and terminology. You can get your fill of keywords without even trying!

2. Write the article without paying attention to keywords. Don't bother trying to plug keywords into an article the first time you write it. Just write it, period. Keep the flow going, craft your sentences without paying particular mind to word selection. It's likely that if you know what you're talking about, keywords will very naturally fall into place as you write. Those sneaky keywords... they tend to just slip right in without your even knowing it happened!

3. Select your keywords. Once your first draft is written, you can concentrate on building a list of keywords to insert throughout your text. Sit down with a pen and paper (or a blank document if you prefer) and write down words that you frequently come across in the industry you're covering. Imagine if someone were doing a search on the web for your topic. What words and phrases might they key in to the search box? Don't forget search terms that contain two or more words. Such words work together and would be placed in quotes if someone were typing them into a search engine box. Suppose you were writing an article on email marketing. You would include terms like "drip list" and "email newsletter" to name just two.

4. Assess the popularity of your keywords. Find out how many times internet users searched the web using specific keywords, with the Overture Keyword Selector Tool. The tool is free and available through this link: http://inventory.overture.com/d/searchinventory/suggestion/. Just type in the word and hit return. The higher the rank number, the more popular the keyword, and the more likely you'll want to use it in your article.

5. Select keywords that are specific rather than general. Let's say I'm writing an article about negotiating fees with a freelance copywriter. My goal should be to include popular words related to that particular topic, and not just the general category of copywriting. "Freelance copywriting rates" is a much better keyword phrase to use because that's probably something a user would actually type in when searching for such information. "Freelance copywriting," on the other hand, is more general and therefore might bring up thousands of higher-ranked sites than yours. Burying your article is no way to be found... so, keep it specific if you can!

6. Scan your existing text for keywords. Your article draft is complete and your keywords have been selected. Now, just put them together. Scan the article copy for the first keyword. Did you find it? Great! If you know your stuff, you probably slipped the keyword into a few places without even realizing it.

7. "Find and Change." Suppose in your article about copywriting, you included the word "writing" several times throughout the piece. That's no serious problem by any means, but "copywriting" is the term of choice among marketers and advertisers. Consequently, it should be one of your keywords. Locate where you've used the word "writing" or "writer", and replace with "copywriting" or "copywriter." Do this for each of your keywords and keyword phrases. You may have to reorder some of the sentences, but this shouldn't be a big deal.

8. Proofread your article. Now that you've added keywords, the article is probably somewhat different from its original form. Do a thorough read-through for mistakes, correcting as needed. Check for spelling errors, grammatical inconsistencies and repeated words. Hey, did she say repeated words?? Yes, even in keyword articles, a good writer should try to vary his vocabulary. Your article should be keyword-rich, not dull and repetitive!

9. Write a keyword-rich headline. Why did I wait until the end of this article to mention the headline? Because the best headlines usually come to the writer at the end of the writing and researching process. With all this talk of keywords, you should be primed to write hard-hitting headlines!

Keyword article headlines waste no time. Get right to the point with a headline that uses your three or four most popular keywords at the beginning, not at the end. Allow me to critique an article from my own collection. The headline: How to Negotiate Rates with a Freelance Copywriting Expert. I confess, this headline could have been better. Why? "Negotiate rates" is not a keyword term that someone might type into a search engine. "Freelance Copywriting," however, is. The better version of this headline: "Freelance Copywriting: How to Negotiate Rates." If I had simply reordered the words, this headline would have been that much more powerful and achieved a higher web search ranking. Live and learn!

Feeling a little more comfortable about keyword article-writing? Great! Now get out there and start making money writing keyword-rich content for the world!

Using keyword analysis in your Internet marketing

2021-04-23T01:48:00.000-07:00

ECommerce Articles | December 29, 2008

Once you have an idea or product that you are going to use for your Internet marketing home business, you need to find a keyword or keyword phrase. This article discusses why this is important to get right when starting out and what resources are available.

There are many things to learn when it comes to Internet marketing and starting your home based business. There are many resources on the Internet that will help with your task and actually show you what it is all about. With the advances of technology, there are websites that you could visit in order to view their videos about on-line job opportunities as if you were right there learning all of the information in person. One main component about home business is the keyword analysis that has to be done in order to make sure that people come to your website.

Once you have an idea or product that you are going to use for your on-line marketing home business, you need to find a keyword or keyword phrase that will pop up when someone searches for the idea or product that you are trying to make money from. There are websites on the Internet that can help you in your task to find just that right keyword. These websites analyze the keywords that you input into the search boxes in order to tell you how many searches have been done on that word and the number of results given in the search engines.

This type of information is good for you to know because if there are too many results in the search engine, then it would be harder for your website to make it to the front page of a search result which is the page that most surfers will choose their website from. You should take advantage of these websites for you Internet marketing if you want to be successful in your on-line business. You will get a better idea of what your competition will be from these analyzing websites.

You will also get a good idea of the type of profit your Internet marketing web business can potentially make which will give you a determination on if that idea or product is something that you should pursue. You could have a little fun with these tools that are available on the Internet by doing market research and keyword analysis on several ideas that you may have for starting up a website and even expand your on-line business further to make yourself even more of an income from home. There are many websites on the Internet that you could take advantage of in order to learn everything you need to know to make cash from home.

50 Keyword Strategies Internet Marketing Review

2021-04-22T06:05:00.000-07:00

Marketing Articles | May 11, 2010

Learn the truth about 50 Keyword Strategies and see if it is right for you at this time. Find out more about 50 Keyword Strategies and enjoy the article.

50 Keyword Strategies was put out by the folks at Word Tracker. Also a famous internet marketer was involved in the creation of this ebook. The purpose of this manual is to help marketers get more traffic to their website through the use of keyword research. Keyword Research focus on using all the functions of the Word Tracker software in order to get more traffic to their websites.

Competitor Analysis is a major focal point for the information contained inside this manual. In order to become competitive in today's market it is essential that you have a pulse on what your competition is doing. If you don't, they will easily be able to run circles around you and easily beat you at the game. But if you know everything your competitors are doing, using the right keyword research strategies, you can actually reverse engineer their entire campaign so you can create a better one.

Once you learn how to properly research keywords that can get you steady traffic, you have a skill that can pay you for the rest of your life. This is a very high demand skill that can be used to compete not only in Global Markets, but local ones as well. Sure lots of people can use the Google Adwords Tool, but very few people know how to do keyword research properly. This traps a lot of people from making the progress they need to become successful out there.

This course does cover on-site optimization methods as well, and my opinion is that it's more for beginners and some intermediate marketers. There are tens of thousands of niche markets out there you can make a full time income with, that's the great news. The bad news is that most people don't truly understand how to build a website around the proper keywords that will give them the best chances of success. And the 50 Keyword Strategies report should open your eyes and give you ideas on how to do Keyword Research.

There are a lot of things you can do to improve your bounce rate and keep visitors on your site. If you have an ugly site visitors will be inclined to leave as fast as possible. Or if you send traffic that's not targeted visitors will click the back button faster than you can say please stay. This course will show you how to make sure your website is attractive so visitors will stay a while. Word Tracker has been around for years and is a trusted keyword research tool among marketers. This manual will show you how to use it to it's full potential.

Keyword Elite Review The Keyword Tool That Makes You Money

2021-04-21T22:59:00.000-07:00

Online Promotion Articles | March 1, 2010

Keyword research can be atedious and seemingly foreboding process.�With the right tool though, it becomes much easier.� Brad Callen's Keyword Elite 2.0 isnewly updated software that boasts...

Keyword research can be atedious and seemingly foreboding process.�With the right tool though, it becomes much easier.� Brad Callen's Keyword Elite 2.0 isnewly updated software that boasts many features that can aid you in all yourkeyword researching needs.

Researching keywords is animportant part of designing any article or website.� Search engines use latent semantic indexing to determine therelevancy of the words throughout a document in relation to predefinedcategories.�� Althoughspecific ranking methods are typically a bit of a trade secret, doing your bestto incorporate relevant words to your main keyword is an integral part ofproducing the best results possible for any web page, article, or lens.�

The job of Keyword Elite isto aid you in selection of the most relevant and traffic producing keywordspossible and does so in many ways which relate to many aspects of internetmarketing.

There are 8 different toolsincorporated into Keyword Elite that render this tool as being one of the mostversatile applications available.

Keyword Surge- The main toolfor finding the LSI words to best relate your content to the main keyword.� This tool uses the root keyword togenerate a list of related keywords based on data from not only Keyword Elite'sown database but also many big-name leaders providing an optimized andresourceful solution to keyword research.�

The list that is presentedto you is broken down into various categories, searches/month, number ofcharacters, number of words, found on (which search engine), parent keyword,and the keyword itself which creates a sortable and easy to decipher list.

Adwords Time Machine- Thistool breaks down the performance in PPC (pay-per-click) for a specified keywordon a monthly basis.� It shows thecompetition broken down by domain names and even the additional ads being runand keywords being bid on that relate to the keywords that you have selected.

Market Research Sleuth- Dataanalysis for a specific market/keyword.�This tool allows you to further analyze a keyword list from anysource.� Get estimated searches fordata on KEI, CPC and more from Bing, Yahoo, and Google.

Search Engine Dominator-Presents even further relevant keyword data by presenting the top 10 resultsalong with competitive information relating to SEO.� Details such as keyword density parameters, PR (page-rank),number of backlinks, and more are presented in an easy to read categorizedfashion.

Adwords Competition Sniper-allows you to monitor specific keyword projects on a schedule to furtheranalyze the competition for that keyword.�

These tools and more areavailable with Keyword Elite 2.0, the Advanced Google Site Targeter, JV DiamondMiner, and CPA Magnet tools are also very useful and permit complete controlover projected results while in the design phase of your website.� Since the data you are able to collectand analyze is directly related to the competition out there for your niche youcan rest assured that Keyword Elite 2.0 will give you the best resultspossible, not just in theory but in reality.

Micro Niche Finder Keyword research Tool

2021-04-16T07:30:00.000-07:00

Internet Articles | November 22, 2011

As an internet marketer you should know that keywordresearch is highly important. Your online business can rise and fall on keywordresearch.� You should always think aboutyour online business as if it was a real business. Targeting the wrong keywordsfor your online business is like opening your steak house in a vegetarianneighborhood. No one is going to buy your product or service, and your businessis going to fall. What you need to do is to target the keyword of relevantpotential buyers.�

You see, online marketing is all about matching the rightproduct to the right people with the right keywords that connects between them.It sounds simple, but it is not. It is not so hard to realize when a user thatsearch �dog training course� is looking for. Obviously he is looking for a dogtraining course.

Well that is great, there are so many sites that sell dogtraining course, so all we have to do is to target this keyword, with PPC/SEO,and suck some traffic in to the products site with our affiliate link, andstart counting some cash right? Wrong!. In a world with no other internetmarketers we would be right but there is one factor that makes it all a bitmore complicated and it is competition.

�The truth is that itis not hard to realize what keyword are right for a specific product , theproblem is to get your ad or site to rank in the top 10 search results. Itwould be extremely hard to do so in the main stream niche, but easier in themicro niche. But how you find these micro niches and potential buyers? Well youcan do it the hard way or the easy way.

�The hard way meansthat you will have to do all the research manually. For example you will haveto think about a broad niche, and then brain storm long tail keyword that havemany searches a month, that relates to micro niches in the broad niche.

If your niche is men�s watches for example then you willhave to think of words such as black man�s watch, or leather stripe mans watch,golden men�s watch, etc. Then you will have to figure out two important things.Demand and competition, and you will have to compare them. Demand you can checkin Google keyword tool.

This tool will let you know how many searches there are fora given key word. There you can find more ideas for more keywords and see whatis the search volume for that niche. Then you will have to look forcompetition. This is where it becomes tricky a bit.

Go to Google and type in your key words with �quotes�. Thisway Google will tell you how many websites out there are competing for the samekeyword as you. Now remember your goal is to get in the top 3 of Google�ssearch results.

�You need to payattention for the natural search results and the paid search results on theright hand side. �So you definitely cando all that yourself or you can use automated software that will do it for you.Micro niche finder is one of them, and it had very extremely useful features.

�It not onlybrainstorms keywords for you, checks competition and demand, it will also cantell you what is the intention of users to actually spend their money afterthey searched for the keyword.��

Tips For Using Keyword In Directory Submission

2021-04-06T22:47:00.000-07:00

Link Popularity Articles | November 9, 2011

Implement directory submission with your main keyword in way that youcan get maximum benefit of SEO.If you do not follow proper formula andstuffing keyword in directory submission, than your listing can bereject.Place your keyword in directory submission naturally.

You can use your keywords or keyword phase in diffrent part of submission such as title, description and keywords itself.You have to research keywords for your website (use google keyword tool for it) and once you got keywords, put that keywords in two separate category:�
1)Main keyword phrases: For our own example: directory submission, directory submission, link building, social bookmarking, etc.2)Long tail keyword phrases: For our own example: directory submission service, how to directory submission, online manual directory submission services, etc.

The directory title is help to rank highly your directory in search engines.You can using your long tail keyword phrases in directory titles.So, creating a keyword-rich title for promoting your directory.Using the �directory submission� research above, the titles may be:
"10 Tips for directory submission", "How to writing SEO-friendly directory title", "What is the Benefits of directory submission?"
As above example, you can see use of the long tail key phrases in titles And ensure that title is relavant to directory content, avoid to just list of keywords as directory title, and avoid any spelling or grammar errors in your title.

You can using your keyword in the first paragraph, final paragraph, and possibly somewhere in the middle of your directory.Ensure that its must be in limit of the density level, and it depends on both how long your directory is and how many words are in the phrase as to how many repetitions
you can get away with.Reader must read your directory naturally so that use your keyword naturally in directory body.For the keywords you use in your directorys, you�re looking at more longer tail keyword phrases (phrases that are 3-8 words or so long) where the competition is low. This means
that you have a good chance of the directory showing up high in the search engines (SEs) for the long tail keyword phrase that you�re focusing on.The content of your directory should not be promotional, and avoid any spelling or grammar errors in your directory body.

Both types of keyword terms work together in your directory marketing campaign to bring you more traffic via the search engines.The overall strategy is to use long tail keyword phrases in writing your directorys, and then use one of your main keyword phrases in your resource box to link back to your website.
Using keywords in your directory title, directory body and resource is a great SEO directory writing strategy that can make your directorys more effective in attracting attention from search
engines. If you want to use keywords in your directory, follow the tips in this directory, but remember that the main goal is to use them naturally and keep the needs of your human
readers as your primary focus. So this is really in addition to the main keyword phrases for which you want your website to rank highly. With the long tail keyword phrases, you�re trying to get traffic through
people finding the directory, reading it and clicking through to your website.

Types Of Keywords

2021-04-05T19:57:00.000-07:00

SE Optimization Articles | March 4, 2005

Keyword can be classified into three categories :
- Single word Keyword
- Multiple word Keyword
- Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword �Services� will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Keywords Targeting Strategy

Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

Vikas Malhotra.

This article can be reprinted as long as the resource box stays intact.

Keyword Optrimization Topleftdown keyword optimization strategy

2021-04-05T15:42:00.000-07:00

SE Optimization Articles | December 12, 2007

�some webmasters back in the early days of SEO thought thatstuffing all available areas full of keywords was the way to rank highly in thesearch engines. However, these early black hat SEO tec...

�some webmasters back in the early days of SEO thought thatstuffing all available areas full of keywords was the way to rank highly in thesearch engines. However, these early black hat SEO techniques weren'tcompletely successful because the keywords often didn't match the actualcontent on the page and mislead both search engines and users. However, thoseearly black hat SEO techniques were almost on the right path because keywordoptimization is important in helping your site rank well in search enginequeries.

In this installment, you'll learnthe white hat SEO top-left-down method of keyword optimization that helps youchoose and optimize the right keywords for your site. And you'll get informationon other white hat SEO strategies, and learn how to address infrastructureconcerns to improve your site's attractiveness to search engines.

You only need to take two steps fora successful keyword strategy campaign:

Keyword selection: Determinewhat your pages offer. Then determine which words your potential audiencemight use to search for your page and create keywords based on thosewords.
Keyword optimization: Applythese keywords to the appropriate pages (3 - 5 keywords per page is therecommended amount) and optimize from the top left, and then down. Oftenthis will be the first 200 words on your page -- title tag, headings,abstract, and such.

Search Engine Optimization Dubai ,Web Site Design and Development Dubai UAE www.falconsearch.com

Check Keyword Density Basics Of The Keyword Density Test

2021-04-04T02:51:00.000-07:00

SE Optimization Articles | April 12, 2010

One of the ways of making your site among the top searches in search engines is to check keyword density of your content. Keyword article writing can really improve your site rank, which is why you should understand proper keyword density test, or how to calculate keyword density.

Keyword density can be defined as the ratio between a keyword, or a main phrase to the total word count on a page. It is one of the factors that make or break keyword article writing. If you want your site to meet the standards of search engine optimization, you have to check keyword density by performing a keyword density test. Your content should have a density that is not too low or not too high for an improved search engine ranking.

When you calculate keyword density, you should aim for a result between 1% up to 7%. It is recommended that you insert your key phrase once every one hundred words to achieve proper density. Using your keyword once every 500 words or more can actually result to a keyword density that's too low, while inserting your key phrase once every fifty words or less can give your keyword density test a result that�s too high, which will be considered as spamming by search engines.

To check keyword density, follow these steps:

1.�� Get your total word count first.

As soon as you finish writing an article, you first have to determine the total number of words that make up your article, which you have to use when you calculate keyword density. A word processor like MS Word has a Word Count tool which can tell you the number of words your article contains. It can even tell you the total number of characters your article has.

2.�� Count your keywords or key phrases.

After finding out your article's total word count, the next step is to count your keywords. You can do a manual count, or use MS Word's Find tool. The said tool can highlight all your specified keywords and give you a total of how many times a specific key phrase is found within the article.

3.�� Use a calculator to calculate keyword density.

Once you have data about your article's total word count and total number of times key phrases were used within the article, you can start to check keyword density. This is how the computation goes:
�� # of times a keyword was used
�� __________________________�� X 100�� = KEYWORD DENSITY
�� Article's Total Word Count��

Now that you know how to perform a keyword density test, you can ensure that each and every article you write has the right amount of keywords. Having the proper keyword density is vital in keyword article writing as that is one good way of meeting SEO standards as well as having content that's search engine friendly. If you want your site to be found early by Internet searchers, always check keyword density.

Making Effective use of Long Tail Keyword Terms

2021-04-02T04:29:00.000-07:00

Online Promotion Articles | September 4, 2007

What do you do when your keyword competition is stiff? You dig deep and wide looking for those golden keyword "nuggets" to slip in behind your competition.

If you haven't heard of the "long tail", the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it's an infinite line.

In Anderson's book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn't have much choice. We simply took what the media and retailers presented and gave up on our own "custom" desires.

After I read the book, I thought about how the long tail applies to effective search engine rankings and placements.

Below I describe how anyone with a website can make use of the long tail process

Effective Use of Long Tail Keyword�Terms

Let me describe what it means to use a long tail term. If you're selling shoes, an obvious keyword that you might want to target is "shoes". Now, if you're a small shoe seller, you probably won't have the time or money it would take to get in the top 10 search results for the term shoes.

But, let's say that you sell a highly niched type a shoe. Maybe you sell shoes for people who have had leg or knee injuries. Or, maybe you make custom boots for soldiers or cowboys. I know of several people who only buy custom boots so it's not unheard of.

Rather than trying to hit a highly competitive keyword like shoes, you would want to go after a phrase like "custom cowboy boots" or "shoes for knee injuries".

You might be thinking that there's not enough traffic for these terms to bring you any kind of sales. However that's exactly how the long tail process works. You don't want a lot of traffic from a single keyword phrase. You want a little traffic from a bunch of smaller, less searched keywords.

To continue my example, if you have a small shoe store, you could search your inventory and note the different types of shoes you have. Or, maybe you could start to diversify into these different types of shoes, especially is you have good wholesalers.

Let's say one of your keywords brings 100 website visitors per month. Let's also say that you have a great website, with great copy, and you're able to convert 5% of your visitors. So, five people will buy per 100 visitors. Of course, you can't stay in business with only 5 sales per month.

In fact, you may have to sell several hundred pairs of shoes just to break even or make a little profit. But the story doesn't end there. Now, let's say you have 10 of those long tail keywords. Each one of those keywords brings in 100 visitors per month. So, now you have 1,000 visitors per month reaching your website. If we leave the same conversion rate, 5%, then these 10 keywords will net you 50 sales per month.

The key to this process is 1) knowing how to niche your products and 2) knowing how to convert your visitors once they've made it to your site. It doesn't make any sense to bring 1,000 people to your website and not be able to convert them into buyers.

So, your goal as a long tail marketer is to snap up as much as the "little" traffic that you can get. You're not trying to compete with big-box retailers or websites. There's traffic that large websites don't get because they don't sell what people are looking for. That becomes your job.

There are people who are looking for custom shoes, custom boots, or a customized experience. It's your job to look at what you have to offer and to think beyond the obvious keyword terms. There are hundreds, probably thousands, of keyword niches that very few people are competing for.

As an example, someone mentioned that my daughter looked like her "kewpie doll". Keep in mind I had no idea what a kewpie doll even looked like. So, I did some research in Google. Come to find out, there are about 5,000 searches on the term kewpie doll per month. Guess what? The number one result for the term kewpie doll is a parked page someone is trying to sell. There is almost ZERO competition for this keyword term. It would be fairly easy to get ranked in the top 10 search results for this term. If I knew how to start a kewpie doll business, I would definitely go for the number one position. With a good website, anyone could convert 10% of the website visitors. That's a potential of 500 sales per month!

As you can see, combining effective use of long tail keyword phrases with a solid converting website can help you tap into previously untouched markets, unfilled needs, and diversify into thousands of niche areas.

Keyword Research 8 Misconceptions

2021-03-26T20:13:00.000-07:00

Home Business Articles | February 17, 2010

Proper keyword research is the very foundation of successful online marketing.� Here we will disprove 8 misconceptions concerning keyword research that will help get your content on the first page of search results.

1) Keyword research is not that necessary.

A vast majority of people using the internet start with a search on one of the search engines.� They enter search terms, looking for results.� We call those search terms �keywords�.� Two sides of the same coin.� If you don�t try to match your keywords, with what people are searching for, how are they going to find you?

2) You need expensive software to do keyword research properly.

There are more than enough free keyword research tools on the internet to satisfy all of your research needs.� See below.

3) You need to be an SEO expert to do keyword research.

There are simple, practical, and easy to understand principles that will guide you through your keyword research.� See below.� It may take a bit of time, but its not hard to find effective keywords.

4) Your keywords should have a high search volume.

High search volume is only a part of the picture that needs to be examined.� One other important aspect is the amount of competition for a given keyword.� There are tools for discovering these things.� See below.

5) Your keywords should have a high PPC price attached to them.

PPC pricing is dynamic.� There are other, better consideration to take into account.� See below.

6) Your keyword phrases are better when shorter.

Usually the shorter a keyword is, the less effective it will be.� And single word keywords are nearly always useless.� Searchers are getting more savvy and are getting more specific with their searching.� That means the search terms are getting longer.� Your keywords should aim to match the searchers level of specificity.

7) Using the correct keywords will get me instant results.

There is no such thing as a magic bullet, and that includes using the proper keywords.� If you want instant results go to Vegas.

8) Proper keyword selection will get me onto the first page of the search engine results.

Possibly.� But not without significant effort on your part.� You need to use your keywords properly.� You need consistency of effort, consistency of quality content, and it needs to be relevant to your market.�

And this takes time.� Time for the search engines to notice you, check you out over time, and to make their decisions about how valuable your web presence is.� Page rank is the measurement for that.� Of course, the higher the better.

Keyword Research Simplification Is That Good

2021-03-21T15:08:00.000-07:00

Marketing Articles | July 26, 2013

Even though we hear often enough that we must use keywords that have more the 850 searches monthly with little competition and not minding whether the phrase is exact or broad, and then use them as good keywords for our marketing online efforts, we must guard against such simplification tactic because it is not going to give us good results. No, refine instead you keyword research simplification so that every keyword matches precisely the searcher's keyword.

We often hear when using keyword researchtools, to select keywords that have at least 1000 searches a month and havelittle competition, regardless of the phrase being broad, phrase or exactmatches and then use them as good keywords for our marketing online. Thiskeyword research simplification is not going to give us good results. Instead,we need to refine our keyword selection in terms of matching precisely thekeyword we choose to what the searcher is looking for.

Let us talk in terms of using keywords forour marketing of websites that sell products, these being physical products,digital products, software, programs and so on. Typically affiliate sites, oreven store sites. And when a conversion is made, that is, the prospect eitherbuys directly from our site or through an affiliate link, we get paid. So, wewant more conversions, and the way to increase the number of buyers is to use keywordsthat are very specific to what exactly the prospect is looking for.

If a searcher is looking for informationabout building a bird house and our website has bird houses for sale only, weare going to loose that prospect. On the other hand, if one of the pages isabout building a bird house from scratch and we offer the precise instructionsfor building the bird house they are after, we will keep the prospectinterested in buying from us because he is thinking �great, this is what I waslooking for�. This is what keyword research in depth is, or refined keywordresearch can do for our online business.

A searcher that comes to our store site,looking for a particular product, let us say, the latest �Tablet XYZ� comingout later this month, 2012, and finds reviews of tablets in general, again heor she will not be interested and leave unless we use the targeted keyword forthat product, the specific keyword �Tablet XYZ model ABC 2012� which matchesprecisely what the searcher is looking for. Only then our chances of making asale are much greater.

So, for the Tablet XYZ model ABC 2012product, the keyword, the specific keyword we should use is exactly the productname, and it need not be a keyword that has thousands and thousands ofsearches, but being so laser targeted is enough to get us sales. Of course,increasing the traffic to the site, will gives us more sales since the product�skeyword is well optimized.

We can also look further to optimize ourkeyword use, by doing some competitive research. We can look at keywords thatother marketers are targeting that are doing well for them. Sneaky? May be, butimportant, because if those keywords are working for our competition, they canwork for us too. Throw those words into a keyword research tool and find outwhat monthly exact search levels they have and how many of those users convert.We may find words we didn�t consider or synonyms we simply did not know about.

When we have Adsense in our sites, we willbenefit strongly from the traffic we manage to bring to the sites includingthose that we have ads on, where we get paid for impressions from peoplevisiting our sites. The keywords for these types of sites must bring trafficvolume and have high value per click, low competition and high cost per click.For these types of websites it is not so important that a keyword is sospecific or that it is a buying keyword or not, so long as it get us hightraffic volumes, low competition and high cost per click.

Keywords that are laser targeted,generally are easier to rank for, bringing qualified traffic and allowing oursites to rank better by the search engines. They also, and most importantlyalign our keywords with what the prospect is exactly looking for, and wealready know what is likely to happen when this takes place, that is right, webenefit with better conversions, thus increasing our sales in our onlinemarketing business.

What we must never do is to assume that weknow what our prospects are likely to type in the search engines, to look for aproduct or service online. The fact is that we don�t know for sure, until we dokeyword research. Believing that we know what terms they are going to use toget to our sites is a big mistake, and it will show in our sales count. Theonly way they are going to visit our sites, is by finding the words relevant totheir searches to include in our sites, so that when they type them online,they match our optimized keywords and stay in our sites to get a solution towhat they were searching for.

Simplifying our keyword research to searchvolume and competition alone, as we covered before,� it�s not a good idea. There are other veryimportant metrics to consider depending on the purpose of our websites.Instead, we should be considering how to best align or match the queries fromour prospects with the keywords we use in our sites, so that, ultimately it isgood to refine our keyword selection and to get away from keyword researchsimplification.

G Calvo

Targeting a Single Keyword Another Keyword Research Mistake

2021-03-19T03:10:00.000-07:00

SE Optimization Articles | February 17, 2010

In most cases a single keyword is pretty useless.� And targeting a single keyword for your web content is usually an exercise in futility.� Single keywords are just too competitive, overly broad, and just don�t match up well with how people are searching.

For example, lets say you are looking for a certain piece of software.� Would you enter just �software� into a search engine?� Of course not, you�d get millions of websites returned in the search results, and probably none of them were what you were looking for.� Or it would take hours to sift through all those results looking for your software.

More and more people are getting search savvy and using search terms that are more than a single word.� They are using phrases, sometimes several words long to find what they are looking for.� Who has time to sift through thousands or millions of websites for what you are looking for.� Its so much simpler to think a little bit, and enter a search phrase that is much more specific about what you�re looking for.

You need to take that same desire for specificity, and targeted results, and apply that to the keywords and key phrases that you target for your websites and content.

Targeted Traffic

Lets suppose you have a website about washing machine repairs.� You have some free information, tips, maintenance procedures, an ebook for sale, and some videos for sale.

Which would your prefer to have for visitors?� People who searched for �appliances�, or people who searched for �washing machine repair tips�?�

If you target the keyword �appliances�, your first problem is the level and quality of competition.� You�d be up against the big boys in the appliance industry.�

But suppose that you didn�t have that competition, you�d be getting visitors that were searching for information on a host of other kinds of appliances.� Ovens, toasters, refrigerators, whatever.� Is that kind of traffic going to do you any good.� Probably not.

Wouldn�t you prefer visitors who actually typed in the phrase �washing machine repair tips� into the search engine.� Those people have a much greater chance at being satisfied when they encounter your site.

And you, as the website owner, have a much greater chance at making a sale when these more targeted visitors get to your site.�

The greater specificity of a key phrase over a single keyword makes every one happy.� Searchers have a better chance of finding satisfaction, and website owners have a better chance of making a customer.

Remember that the more specific some one searches for something, the closer they are to a buying decision.� And those are the kind of visitors we like, people ready to become customers.

How to Find Success in the Keyword Analysis Report

2021-03-16T09:11:00.000-07:00

SE Optimization Articles | February 8, 2013

Keyword analysis report helps in determining if you have been successful in your keyword use. But you also have to focus on keyword research to get a more successful result.

SEO experts look at the keyword analysis report of every efficient tool (such as Google Analytics and Webmaster Tools) in order to look at the overall performance of the keywords they used for a particular website. They depend on this also to identify which keywords to pay attention to, as well as to uncover new keyword phrases. Yes, you get it right: The battle is devoted to the terms that online users commonly enter in the search engine browsers. But is SEO supposed to be about keywords?

The answer is a big �NO�. Generating internal links and building backlinks are also a few of the methods used to optimize a site. But it shouldn't be denied that search terms contribute significantly in traffic generation and subsequently turning visits into sales. The strategy is �The more appropriate keywords that receive good search engine ranking, the more visitors you will pull in and the more chances to do business.� But this is a lot easier said than accomplished. It calls for a lot of time and energy in keyword research before you will manage to get content and profitable with the keyword analysis report of your web page. Take these factors into consideration:

1. Ignore two-word keyphrases.

Your site will continue to turn into a loser if you proceed using single keywords. Users are not looking for general information; they are, in fact, making certain inquiries like �where to buy skin care products in Arizona�. Yes, these are called long tail keywords that won't help you improve your site visitors but will guarantee the people who take a look into your site are clients that are attracted to buy goods like yours. So, who cares about traffic if your sales rate is higher now?

2. Forget about what you believe; use keywords as if you are the surfer trying to find specific information.

Keyword use is not about what you think is effective. It is about actively playing the role of the users and identifying the frequent phrases they enter in the query box. These must be broad and directed, as well as research- and purchase-oriented. In the event you work on these components, you will be able to use appropriate keywords in your site.

Again, do not go for generic terms like �dresses� and �bags�. The competition is stiff here and you are uncertain to get qualified traffic.

3. Discuss your thoughts with your employees; allow them to contribute.

Do not create keywords all by yourself. Share your list together with your staff and request them for feedbacks. Or, you may get them to bring about keywords and compare them with the others, together with your own. Commence brainstorming.

As you perform SEO, do not look ahead to performing keyword analysis report using different software to see if your efforts have worked. Okay, it can help, but the more you rely on it, the more you may are likely to give lesser dedication to keyword search. The secret here is to concentrate on searching the best keyword phrases for your web page and surely, your fulfillment and success, as indicated in this stats tracking, will follow.

Keyword Research The Best Keyword Research Tool You Need to Know

2021-03-14T05:11:00.000-07:00

SE Optimization Articles | December 24, 2010

After knowing how important that is to have a keyword inyour domain, you need to do the keyword research about which keyword you wantto rank well in the Google.�

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�

After knowing how important that is to have a keyword inyour domain, you need to do the keyword research about which keyword you wantto rank well in the Google.�

What tool you use to do keyword research?

There are many free tools and paid tools available for youto use.� However, I am going to talkabout Google Adwords Keyword tool.� It isvery simple and easy to use.�

Other paid keyword research tools you need to know:Microniche finder, Market samurai.� Theseare just a few of them.

The purpose is the find out the particular keyword thatthere are a lot of searches locally if you are doing business mainly in theUS.� However, if you are dong businessoutside of the US,you have to look at the searches under the Global column.�

Here is the instruction on how to set it up

1.�� Go to Google and type �Google adwordskeyword tool� in the Google search box.��

2.�� Click the onethat is on the first of list.

3.�� Type in the keyword you think you are goingto use in your domain.� For instance,�SEO Tips� is your keyword.�

4.�� Enter the captchain the box

5.�� Click the�Search� button

6.�� Click the�Column� button on your right-hand

7.�� Deselect the �Global monthly search� if youare doing business in ��the US.

8.�� Select the�exact match� on your left-hand side.

What is the purpose of doing a keyword research?

It is about the keyword that visitors are searching locallyevery month.� This is a way to find outthe keyword demand before you provide the supply to them.� This is very crucial for onlinebusiness.� If you do not, you will have ahard time getting target traffic unless you have money to spend on paid traffic.

Checking the competition

Then you need to look at the backlinks and you areinterested in the quantity as well as the quality of the backlinks.� So, we go to Yahoo Site Explorer athttp://siteexplorer.search.yahoo.com/

After you click it, you'll come to a results page.� From there you need to click the �Inlinks�button which is in the "Results" box.

When you go to Yahoo Site Explorer and enter a URL to checkfor backlinks you have the option�� ofsaving the top 1000 results as a TSV, or text, file.� If you open Excel and import this file as tabdelimited it will sort all of the URL�s into one column for you.� Then all you have to do is copy and past yourlist of URL�s into the Bulk Page Rank Checker. This is a LOT easier thancopying and pasting all of those URL�s.

As a rule of thumb, if you find half of your results withPage Ranks of 3 or more, then it's going to be very tough to beat.� So you would look at the next 20 along withthese 10 results and then determine if the backlinks are still predominantlylow PageRank.

What Is The Recommended Keyword Density For My Site And How Will It Affect My Rankings

2021-03-09T06:12:00.000-08:00

Home Business Articles | February 10, 2012

This article will take a look at the frequently asked question: what is the recommended keyword density for my site.� How many times should I include my keyword in my content and should I place it in bold.� Unfortunately, the recommended keyword density for each site varies...

What is keyword density?

First let's start off by defining exactly what keyword density is.

Keyworddensity is the number of times a work or phrase appears on a web pagein comparison with the total number of words on that page.

Inother words, it is simply referring to the number of times you use thatspecific keyword versus all the other words on that page.

What is my sites recommended keyword density?

Simplyput, the recommended keyword density for your site cannot be summed upinto one figure. Sadly enough, the search engines just don't encapsulateit into one number across all markets. For some sites, having a densityof 1% may suffice for good rankings and for others it simply is justnot enough.

The basic rule of thumb has always been 3% to 5%, or1-3 repetitions for every 100 words used on a page. However, placing toomuch emphasis on your keyword can also be considered stuffing and willactually have an adverse effect and lead to lower rankings. As with mostthings, the law of diminishing returns plays a role in ranking forspecific words and phrases.

More importantly, your focus should beon providing content that can be consumed and understood clearly. Notonly will this help keep a reader engaged, but it will also keep thembrowsing your site longer and more often.

Why is keyword density important?

Itis necessary that you understand why keyword density is important, andhow it can affect the ranking of your website. Keywords or key phrasesare terms that regular internet users use in order to search forinformation on the internet. Searchers punch these words or phrases intothe search engine, looking for specific results.

How important isKeyword Density as it pertains to Search Engine Optimization? Theanswer is simple: if you're thinking too much about a recommendedkeyword density figure, you're probably using your words and phrasesmore than you need to.

Where to put your keywords

Withthe above being said, to optimize a site, one should take a few mainvariables into account. Implementing the following correctly willundoubtedly boost your rankings among the search engines:

TitleTag - The title tag is an optimal place to use your long tail keywords.The title tag consists of those words you see at the top of your browserwindow in the blue space located in the tab, and it is what searchengines grab for the title display in their search results. Needless tosay, it's an important part of your search engine optimization strategy.Here's an example: [long tail keyword] - How To [long tail keyword].

Headline- This could be the most crucial place to put your long tail keyword.In an effort to save time, most people who read the Web scan Web pagesvery rapidly. This is why headlines are so important - they give yourreader a chance to get what they need, fast, with less hassle (again,back to that great user experience). Use your word or phrase again inthe headline: How To [long tail keyword].

Content- This is the place to write your keyword phrases into your sitecontent. Also, this is where most people get caught up because it's easyto just write that keyword phrase where ever that keyword phrase mightfit into where the keyword phrase could go (see what I mean? soundsterrible!). Be natural about it - again, the recommended keyword densityvaries per site.

Focus on making your site sound as fluid andconversational as possible while providing the content that the user issearching for. Make this your priority while optimizing the title tag,headline and content and you will surely see your rankings climb!

Search Engine Optimization Of Your Pages Using Meta Tags And Keyword Phrases

2021-02-27T19:07:00.000-08:00

SE Optimization Articles | May 27, 2010

Remember not to use your secondary keyword too much otherwise you will end up overshadowing your primary keyword thus affect your search engine optimization marketing strategy...

One thing that comes in handy when it gets to search engine optimization is proper use of Meta description tag. This is mainly because engine spiders use your site Meta description field when listing search results. Other than just composing a good site description, ensure that your keyword phrase is also mentioned preferably three times.

The internet is filled with people who speak different languages; therefore it is imperative to know how to optimize a site that is not drafted in English. For sites that are not written in the English language, you should include a Meta tag for languages. This improves your search engine optimization since engine spiders will understand the language that the website is written in.

Other than optimizing your major keyword phrases, you should also choose secondary keywords to work on. Remember not to use your secondary keyword too much otherwise you will end up overshadowing your primary keyword thus affect your search engine optimization marketing strategy. The recommended percentage for secondary keywords should be between 1 and 2 of the body content.

On this point I may appear to some as not being informed but it may be an eye opener to others. To avoid boring your readers by repeating a certain keyword phrase severally, use something called stemming. By this I mean some words are derived from other words. For example, making is stemmed from make. The same applies to words on plural form (page and pages). Some search engines will still optimize your keywords since they recognize that some words are derived from other words.

Follow the links appearing below to get more educative information on Search Engine Optimization.

5 Reasons You Need a Keyword Research Tool

2021-02-25T22:33:00.000-08:00

SE Positioning Articles | December 21, 2009

Learning to effectively use a keyword research tool is a fundamental skill anyone marketing on the internet needs to master.
Keyword optimization for example is use to prepare content for articles, websites, blogs or any other information published online.
Read more to see 5 indisputable reasons why a keyword research tool should be the centerpiece of your online marketing arsenal.

As anyone involved in marketing on the internet will tell you it is absolutely critical to adopt and become familiar with some sort of keyword research tool. This little 'jewel' will be something that gets use almost daily since keyword optimization is needed in just about every aspect of an online business. Of course there are some that may not put as much emphasis on the importance of such a toll but I am here to dispel that type of thinking.

Allow me if you will to cite 5 credible reasons as to why a keyword search tool plays such an important rule in any activity involving marketing on the internet.

Determines Demand

Online everything starts with how many people are searching for 'something' whether it is a word, topic or item. A keyword tool can quickly and easily tell you such information enabling you to make better decisions.

Uncovers Niches

By using a keyword tool to view searches within particular markets you can take suggestions the tool has revealed in the results and search on them directly. By doing so you will undoubtedly 'stumble' across new suggestions you may not have thought of.� Searching further could reveal an entire niche that is worth exploring for its demand and profitability.

Reveals Competition

Although you do want to work within a market that has a healthy demand too much competition could be a problem. Again a keyword tool can easily reveal the amount of competition a word or niche may have helping you decide whether it is worth you pursuing any further.

Saves Time

Keyword research although very important can be a very time consuming task. By using the right keyword search tool for your application you can literally save hours and maybe even days in research time.

Optimizes Content

Content is what drive the internet but your content is useless if nobody finds it to read. Properly optimizing your content will get it rank highly with search engines allowing it to show up prominently in the search results. Using a keyword search tool will allow you to 'uncover' the most optimal words in terms of application and search demand to place in your content.

A keyword research tool serves many purposes for anyone marketing on the internet. Keyword optimization is at the very core of just about every activity that involves promoting online. The 5 reasons we discussed above as to how a keyword search tool can aid and assist an online business should reflect a how important this tool can be. The tool you choose to use is left to your own personal needs and preferences but do yourself the favor of becoming familiar with the use of such a tool. Both you and your business will greatly benefit from it.

Keyword Maps Made Easy

2021-02-21T07:20:00.000-08:00

SE Optimization Articles | February 4, 2011

A keyword map is a key ingredient for a successful SEO campaign. Keywords maps are so important because they constitute a bridge between on page and off page optimisation efforts.

A keyword map is a key ingredient for a successful SEO campaign. Keywords maps are so important because they constitute a bridge between on page and off page optimisation efforts

Nowadays businesses from every trade are vying for a spot in the first page of Google and are showing a willingness to commit more and more resources to achieve the coveted price.
In this fierce competitive environment you cannot afford not having a keyword map at the core of your SEO strategy. Keywords maps are so important because they provide a framework to start a successful SEO campaign and they constitute a bridge between on page and off page optimisation efforts.
Moreover a keyword map is very relevant to the whole marketing strategy of company. For example a keyword map can provide a valuable insight about which product or service mix is the optimal one; alternatively the findings of our keyword research can give us an indication of consumer shopping habits, popularity of a product or the overall competitiveness of a market. Therefore it is recommendable to have the input of colleagues who are specialist in other areas of marketing.

The process of keyword map goes hand in hand with the task of keyword research.� However keyword mapping is a more comprehensive activity.� The main benefits that you can draw from a keyword map are the following ones:

-�Map attractive keywords to existing site pages and sections.
-�Keep a record of all the pages within a website, this record can then be checked against a sitemap to ensure that search engines have indexed all the pages that we want them to index.
-�Add new sections to match newly identified opportunities.
-�Ensure that all the metadata complies with the recommended guidelines; for example making sure that the title of a page is not longer than 66 characters.
-�Optimise the breadcrumb trail: It is important to achieve a navigational structure which will ensure that Page Rank is distributed evenly down through all the pages.
Though many SEO software companies provide templates for keyword maps; they can be easily implemented with an Excel spreadsheet.

A keyword map can be easily summarized in four basic steps:

1)�Create an spreadsheet: A basic spreadsheet would consist of a row for which page of the website and columns which correspond to the following elements: page name, URL, target key phrases, page title, page title length, meta description , meta description length and columns corresponding to the first three or four headings. It is worth remembering that by using more than four heading tags dilutes the SEO value of this element.

2)�Keyword Research: For each page start by picking up words that describe accurately the products or services that your company offer. It is also a good idea looking at competitors for ideas. Once we have compiled a list that is big enough, at least twenty words per page, we proceed to find the volume of searches for each word by using the Google AdWords Keyword tool. Normally we will focus on the local monthly results unless we are selling our services or products on several countries; in any case it is interesting to know the volume of searches per country.

3)�Pick up a winner: Here comes the tricky bit; it is easy to go for the words that yield the highest volume of searches. By doing so we incur the risk of overlooking possible niche markets or trying to break in ultra competitive environments. Ideally you want to strike a balance between a large volume of searches and a low number of competitors. Though Google Ad Word Keyword Tool provides a competiveness index for each keyword, we cannot make our mind based in this metric alone.� SEO companies usually have specialised software that helps analysts to determine the effectiveness of a keyword; which is a good reason to leave SEO for professionals.

4)�On page optimisation: Bearing in mind the principles of prominence; density and proximity we provide suggestions to optimise the following elements of a page: URL, page title, meta description, meta keywords and heading tags. Though the meta description and meta keywords barely contain any SEO value it is worth optimising them in order to make the snippet below the Google results link compelling (meta description) to prospective visitors and because some minor search engines still pay attention to meta tags.

In a nutshell a keyword map provides a framework to undertake several web marketing activities such as PPC management, SEO and web design.

SEO Keyword Density What It Is And How It Can Be Achieved

2021-02-13T04:12:00.000-08:00

SE Optimization Articles | November 12, 2012

SEO keyword density is your way of attaining high page rankings on internet search engines. �Learn more about keyword density so you will understand its importance and find out how it can be of help to your online success.

SEO keyword density involves the application of SEO techniques in order to optimize a website. The essence is to achieve the correct keyword density in order to achieve high page ranks on top search engines on the internet. �Keyword density aims to achieve balance. It helps ensure that a website or web page has just the right amount of targeted keywords/phrases; not too many or too few. �If the keyword density of a web page is not that effective or accurate, it will most likely not rank high on the search engine result page or SERP.�Calculating Keyword DensityFirst, ascertain how many the total number of words in the web page's content or body is. Count how frequent the target keyword was mentioned; or how many time you have read the keyword in the body of the page content. �Next, divide the total number keyword counts by the number of total word count. Convert the answer to percentage by multiplying it by 100 to get the keyword density percentage. �Importance Of Keyword DensityDensity, along with prominence is very important in understanding the algorithm used by Google and other search engines in ranking web pages. �Once you mentioned a word the first time, the search engine will already distinguish that the web page is all about this particular word. � Therefore, in the title, the keyword should already appear; otherwise, the search engine will assume it is about another topic. If there are two keywords appearing on the title, the engine would be unsure whether the document is about which of the keywords. �Density of keyword will become the search engine's basis once it sees the first keyword appearing on the first paragraph of the content. �More than one density will give clarity to the search engine.�What Keyword Density Percentage To Aim ForA percentage on keyword density of about 3-5% will yield adequate efficiency in ranking high on search engines. Too high a percentage will only annoy readers and it will also be perceived as spam by search engines. �Latent Semantic Indexing or LSIIf you have low keyword density, you can also achieve a high page rank. �It is known that LSI utilizes keywords that are greatly related to a main or targeted keyword/key phrase that is randomly used all over the content. �It functions as substitute for the targeted words that is supposed to be used again and again in the content. �Keyword In Title, Subheadings, Text And HyperlinkAs mentioned earlier, the target word should appear on the title of the content or article. It should also appear on the subheadings so that when the search engine scans the article, it will easily and quickly find the keywords. The keyword must also appear and be used as the final word in the text body. �You may also incorporate the keywords in hyperlinks, yet this will not add to SEO overkill or keyword stuffing (placing too many keywords in the content).Choosing The Most Appropriate KeywordsIf you want to attract more targeted traffic to your site, you need to use the most appropriate keywords instead of the vague, generalized and highly competitive ones.�

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

2021-02-11T21:09:00.000-08:00

SE Positioning Articles | July 14, 2003

Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need ... 1: Content

Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing":

Example:

The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviously the higher your keyword density is, the greater influence you'll have getting the Search Engines to give you a better ranking. Becareful though, you don't want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links

How many times have you seen links that say "Click Here"? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.

Example #1

Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth

If you were to use this type of linking in Example #1. The Search Engines would pick all the "Click Here" hyper links and would think that the words "click here" are keywords that describe the content of your web site.

So remove all the "Click Here's" and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:

Example #2

Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth.

Part 3: Images

First of all if you have images on your web site, the images don't mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You'll find that many surfers surf the web with images turned off.

This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images:

When describing the image you want to be very descriptive and use keywords. Most people don't install their ALT Tag properly, for instance, on their logo image they'll use "My Logo" in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in "My Logo".

Is Keyword Research Dead Does Keyword Research Still Have Any Relevance

2021-02-11T13:58:00.000-08:00

ECommerce Articles | February 6, 2014

A recent post on social media made me think. It stated keyword research no longer had any relevance, that it was old and outdated, and should now be ignored. Were they right? Or is keyword research still relevant, and if so, how should it be used in today's online environment?

A recent post on social media got me thinking. It stated keyword research no longer had any relevance, that it was old and outdated, and should now be ignored.

Were they right? Or is keyword research still relevant, and if so, how should it be used in today's online environment?

Of course, several things have changed over the past few years. Here are three of the most important factors:

- Google released their Penguin and Panda updates that fought back against shady SEO practices such as content that had been over-optimized for particular keywords, and backlink profiles that were too heavy on their use of keyword linking.

- Google moved all their searches to HTTPS, with the result that searches were encrypted and website owners were no longer able to see which keywords had led a particular visitor to thir site.

- Google released their Hummingbird update, which meant search engine results were more in line with the user's intention, rather than the exact keyword they had entered.

The overall effects were as follows:

- It was now harder to determine the profit potential of different keywords, and therefore what to optimize content for.

- It became harder to get content ranked through keyword optimization, and over-optimization would work against you.

However, it didn't mean, as many people continue to believe, that keyword research and optimization was past its use-by date, and of no further relevance.

Sure, there are many other factors now at play, like social media signals ... but it doesn't follow that keywords are now out of the mix completely.

It simply means you now need to work harder to create great content that offers real value, that people will want to share.

The only people really hurt by the changes - which is as Google had intended - were people creating valueless, non-original, poorly written content on the cheap to act as search engine fodder to artificially boost rankings. We should all be thankful such activities are now largely behind us.

If you want to rank well now, your content best be worth it.

But you still need to help Google and other search engines understand what your content is all about. And your focus should now be on working with Google, rather than trying to battle against their latest update to get your content artificially high.

Such an approach is far more positive for your business long-term, and holds far less risk. In a nutshell, you now need to:

(a) Create quality content in the first place;

(b) Help them understand what your content is about so they can rank it appropriately.

And this is exactly where keyword research comes in ...

Ultimately, it's all about supply and demand. You determine the ratio between the 'demand' (the numbers searching for particular keywords) and the 'supply' (the amount of content out there that already meets that need).

Do the research properly, focus your content on one keyword rather than another, and you increase your chances of getting well-ranked, with increased visibility for your business as a result.

This aspect hasn't changed. What has changed is you need a different approach in your optimization efforts. So it's now more about using semantically-related terms than it is about putting a particular keyword in a specific position based on the latest formula you read about.

You're keeping it far more natural, while clearly indicating to Google what your content relates to.

Building links to your content still matters too, despite what you might have heard. Again, there are simply more factors in the mix, so the effect is more diluted than it used to be. But that doesn't mean it's no longer worthwhile. In fact, the opposite is true if you want to give your content greater prominence than all the other content out there.

Once more, in building your links, don't worry so much about the exact keyword you use to link back. Instead, use a wide variety of related terms, as well as more generic text, natural text such as 'click here', your domain name, and so on. The key is really not to try too hard. Let the content speak for itself, but gently guide Google in the right direction.

To conclude, keyword research still matters and should be part of your online marketing strategy. But it's only one weapon in the arsenal, and only part of the story. Get too obsessed with keywords, and your content can lose some of its allure that would otherwise attract readership. Remember you're ultimately creating content for your readership - give that your primary focus, and use keyword research as an additional kick in the right direction.

Keyword Ownership58 What it is and Where it39s Headed

2021-02-10T06:41:00.000-08:00

SE Optimization Articles | November 5, 2003

Keyword ... What It Is and Where It's ... Richard ... August 20, 2003, ... you ever got one of those silly emails that offers to let you own a keyword? Silly qu

Keyword Ownership:
What It Is and Where It's Headed?
By: Richard Zwicky
Published: August 20, 2003, SiteProNews.

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?

A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought in the address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled one type or another of this system, spread out between a few competitive services.

Data shows that between 4% and 7% of search queries are performed by entering something in the address bar. By default for IE users, these searches are automatically routed through to MSN search. Many of us however have installed so much software over time, and unknowingly, some of this software has re-routed these search queries to other search portals, such as iGetNet, or others. This often happens if you've installed any file sharing software. We have all heard / read about how many extra 'features' come with programs like Kazaa. This means that your default search from the address bar may no longer be MSN, and may have been rerouted elsewhere, but the basic principle still applies. Of the queries that are actually run from an address bar, at least half of them are unintentionally instigated by people mistyping the desired URL. This means that between 2% and 4% of Internet users actually search via their address bar.

So how exactly do these address bars work? There are many of these companies offering this kind of service, with each one of them selling the very same keywords to different and sometimes competing companies. To make things worse, the keywords you might buy will only work with the issuing companys proprietary address bar plug-in. Then, to actually offer search capabilities from the address bar, each of these service providers needs to get individual Internet users to download and install their plug-in, and remember to run searches from the address bar.

How effective can a marketing strategy of this nature be when the various tools are not interchangeable, theres numerous competitors selling the same key words to different companies, and you are targeting only a small fraction of Internet users? If your ad is being displayed because its similar to the search query, are you paying for irrelevant results? This can happen; If there is not a perfect match to a search query, the next closest match may be displayed.

Competing with these companies is any search engine that offers its own toolbar. You can download a toolbar from any number of engines, and run searches on any key word or phrase quickly and easily. You then get the search engines selection of closest matches, from all the web sites they have indexed. They offer more than just one choice, and dont cost anything

Who Started This?
Started in 1998, Realnames was the first company that tied searching via the address bar to a web browser. At the time, it was touted as a value added solution for businesses around the world who were attempting to get their products found quickly, but didn't want customers to have to wade through a sea of Web addresses to reach their destination.

In part, it was deemed necessary because so few web site operators were search engine savvy, and fewer still knew anything about search engine optimization and promotion. What the Realnames solution did was allow a web site operator to buya keyword, and then when any user of Internet Explorer would type that keyword into the IE address toolbar, they would get directed to the web site that owned the keyword.

The company hoped to profit from businesses which wanted to reach Internet users who would type keywords into their browsers address bar instead of remembering the url, or going through a standard search interface.

Unfortunately for the company, the service was entirely dependent on Microsoft; and when Microsoft stopped supporting the technology in May 2002, the company was forced to close. The reason it was so totally dependent was simple; Unlike the new companies on the market today, Realnames did not depend on an end user downloading and installing a plugin, instead it was essentially integrated into Internet Explorer by Microsoft. Therefore everyone who used IE automatically had the plugin.

The Legal Question
Each of the companies offering these services has a policy designed to ensure that a web site only buys keywords related to their content, and their review process is designed to keep cybersquatters from hijacking popular names and products. Unfortunately, there is no way to guarantee that any one of these keyword ownership services adheres to any naming standard, or even ensures that any purchaser has the legal right to any of the terms they are buying. This means that the rights to copyrighted material like "Pepsi" or generic words like "business" could end up in the hands of the first buyer. While Pepsiis a well known brand name, there are millions of copyrighted and trademark protected terms, covered in multiple jurisdictions. For these services to police copyright and trademark infringement would not be cost effective or practical.

In the summer of 1999, the U.S. Court of Appeals for the Ninth Circuit, denied Playboy's request for an injunction barring a search engine from selling advertising based on the terms playboyand playmate. In the precedent setting ruling regarding keyword advertising, Judge Stotler of the United States District Court in Santa, Ana, California, dismissed a lawsuit brought by Playboy Enterprises against the search engine Excite, Inc. and Netscape. The ruling limited the online rights of trademark holders, as it recognized that a trademark may be used without authorization by search engines in advertising sales practices.

Playboy claimed that the search engines were displaying paid banner ads from pornographic web sites whenever "playboy" or "playmate" were used as a search term. As the owner of the trademarks for both terms, Playboy argued that the use of its trademarks for a third party sales scheme was trademark infringement and branding dilution.

In the ruling dismissing Playboy's case, the Judge found that Excite had not used the trademarks "playboy" and "playmate" in an unlawful manner. This was because Excite had not used the trademarked words to identify Excites own goods or services and therefore trademark infringement laws did not apply. It was further determined that even if there was trademark usage, there was no infringement because there was no evidence that consumers confused Playboy products with the services of Excite or Netscape.

What about within Meta Tags?
Is it illegal to use trademarked terms in your meta tags? Sometimes. The problem occurs with how and why you are using the terms. Web sites that use the tags in a deceptive manner have lost legal battles. However, legitimate reasons to use the terms have resulted in successful defenses.

In a case involving Playboy, the firm was able to prove trademark infringement, based on use of their trademark in meta tags, url and content on the web site. The case was filed by the firm against web site operators for stuffing their web pages with the words Playboyand Playmatehundreds of times. Furthermore, the defendants were also using the terms Playboy and Playmate in the site names, URLs, and slogans. In this case the Judge ruled for Playboy, as there was a clear case of trademark infringement.

In the separate case, Playboy vs. Terri Welles, the court refused Playboys request. The reason was simple. Terri Welles was Playboy's 1981 Playmate of the Year. She had used the terms "Playmate" and "Playboy" on her web pages and within her meta tags, and the Court felt she had a legitimate right to use them to accurately describe herself, and to ensure that the search engines could catalog her web site properly within their databases. Playboy's appeal was dismissed on Feb. 1, 2002.

In Summary
It is clear that if you have a legitimate reason to use a trademarked word or phrase in your web site you can. You may also rent their ownership from one of the keyword ownershipcompanies. Be careful, though, it is possible that may get sued.

Does the technology work? Yes, but only for some of the approximately 3% of Internet users worldwide who have installed any one of a variety of competing plugins that enable this type of searching. I stress a fraction of the 3%, as you would need to buy the keywords from each individual vendor to ensure reaching all 2%.