Retailers are gearing up for a busy holiday season, which is expected to show sales growth as nearly 7 in 10 retailers expect their online sales to grow at least 15 percent more than last year. One of the biggest factors in growing online sales this year will be promotions. Retailers are expected to be promotion heavy this year in their offerings in order to attract more online shoppers. The most anticipated and popular promotion of course is free shipping and 9 in 10 retailers are expected to offer that service this year. They are also expected to start offering it earlier than last year, some starting immediately after Halloween. What is your business planning in terms of holiday promotions and what will your competition be doing?

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Almost three-quarters of retailers surveyed have invested in their Facebook page this year in anticipation of the holiday season. -Shop.org
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Holiday Marketing Holiday Email Checklist Keeping your email campaigns on track and converting is so important to your holiday sales figures. The market has changed throughout the year and so there are things you must keep in mind when planning your campaigns. Take a look at this holiday email marketing checklist and make sure your campaigns are on track. Read more. 60 Insightful Holiday Marketing Stats The busiest season of the year for retailers is finally here, but are you leveraging the right channels in order to capture more sales? Is your marketing catering to the holiday consumer? The holidays can sneak up on you but don’t let them get the best of you. Read up on these 60 stats to help you plan your holiday marketing effectively. Read more. Social Media How to Fix a Landing Page the Won’t Convert Are you looking to improve your Twitter marketing? Want to kick it into overdrive for the holidays? Take these 17 professional tips to help your stale Twitter marketing campaigns and make them fresh and interactive. Read more. Be a Top Story on Facebook The new Facebook is here and it presents new opportunities for businesses to grab the attention of their fans. This new Facebook rewards you for your level of engagement by sometimes featuring your posts as a Top Story. What can you do to make it to the top on Facebook? Read more. Most Popular Articles Last Week How to Fix a Landing Page that Won’t Convert How to Write Great Subject Lines Is ‘Above the Fold’ Design Needed?

It looks like mobile devices and tablets are going to be a major shopping channel for the 2011 holiday season. According to a survey conducted by the National Retail Federation, 52% of smartphone users will use their devices to shop, conduct research, redeem coupons, and use apps to assist with their purchases. The biggest demographic that will be using these devices is young adults with 72% planning on using their phones and 86% using their tablets. Find out what you can do to get your mobile site up and running in time for the busy holiday shopping season.

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Promotional features like contests, sweepstakes and virtual gifts are available on most custom tab apps on Facebook. So if you’re not using a custom tab app, sign up, create engaging content and be social.-Social Media Examiner
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eCommerce Marketing How to Write Great Subject Lines The subject line for an email is so important. It is the first thing that people see and therefore determines whether they will open the email or simply hit delete. Writing an excellent subject line can increase your open rate and essentially your conversions. See how you can start writing amazing subject lines that work. Read more. How Much is Too Much When Segmenting Marketing Campaigns? How do you know if you’re segmenting your marketing campaigns to death? After seeing one portion is working and another isn’t, do you then turn around and put all your money into the one that does? Is this sound advice? Find out more in this GetElastic post. Read more. Store Design & Development How to Fix a Landing Page the Won’t Convert Is your landing page getting decent traffic but not bringing in conversions? You can bring your poorly converting page back to health with these four tips. Does your messaging align? Are you clearly communicating which action you want visitors to take? Read more. Is ‘Above the Fold’ Design Needed? Merchants have always been told to put the most important information from their website above the fold. And in the past this technique has been efficient, but with evolving technology, designing above the fold is becoming irrelevant. Find out why and what you should now worry about with your design. Read more.   Most Popular Articles Last Week 10 Strange Things Influencing Online Shoppers 20 Tips for Getting Reviews Holiday Shoppers Hit the Web

Online consumers will be spending more online than in store this holiday season. Accenture says that 59% of these consumers will buy more online and skip the in store chaos. Online shopping offers a multitude of incentives that consumers are looking for including free shipping, better deals, as well as the fact that you can avoid the craziness of the crowds and the long lines in the store. The method of online shopping will also change to a more mobile-centric system, including tablets as well. Learn more about how holiday sales will be coming in this year and how much consumers will be spending.

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51% of smartphone users are more likely to purchase from retailers with a mobile specific website, but despite this, 79% of the largest advertisers still do not have mobile sites. -Econsultancy
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Social Media Learn to Use 3 New Facebook Features It seems like every time you log on Facebook there is something new you have to figure out. Three new features, the ticker, improved photos, and top news can all be used for better social marketing, if you know what to do with them. Read more. Estimating Your Social Media ROI Just how do you determine the return on your social media marketing efforts? If you’ve been asking yourself this question, it’s time to get an answer. Check out this Social Media Examiner post which tells you how to estimate your ROI. Read more. General eCommerce 20 Tips for Getting Reviews Reviews are the best way to establish consumer trust on your online store. But it isn’t always easy to get a good review. Customers simply don’t have the time or patience to write one. Take these 20 tips and start getting rave reviews from your customers. Read more. 10 Strange Things Influencing Online Shoppers Ever wonder what is really influencing customers who are shopping or leaving your online store. It turns out there are a lot of psychological factors influencing these shoppers. Find out what they are and how you can tweak your store for the better. Read more. Most Popular Articles Last Week 4 Reasons Your Social Media May Be Failing 12 Places You Need Calls-to-Action 8 Tips to Better Landing Pages in an Instant

Steve Jobs’ impact on the world at large was huge. Who knows when the next time an innovator such as him will come around so as the world mourns its loss, it is a time to reflect back on everything Jobs did for not only Apple and technology as a whole but for eCommerce. Jobs had a philosophy in life to live it to the fullest and always go after your dreams. He stressed the importance of not settling in life’s choices and his words will live on through the thousands who looked up to him not only as an inventor but as a visionary. Take a look back at how his latest Apple inventions helped revolutionize the eCommerce industry, as well as what life lessons he had to teach.

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IEngaged social consumers spend between 20 and 40 percent more money on companies they follow online. -HubSpot
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eCommerce Marketing 4 Reasons Your Social Media May Be Failing Some businesses are flourishing in the social media world and some are not. When it comes down to it, not all business owners are fully aware of how to manage their social media presence and therefore it is just not working. So why are you failing in social media and what can you do to fix the problem? Read more. 12 Places You Need Calls-to-Action Calls-to-action introduce potential customers to offers. But if you aren’t using them in the right places, chances are you’re not getting enough traffic. Check out these 12 places that you may be forgetting to put calls-to-action and get more customers shopping on your store. Read more. Selling Online 8 Tips to Better Landing Pages in an Instant The purpose of a landing page is to convert – plain and simple. But first you need people to be attracted to your page so they actually go to your online store. What if there was a way you could improve your non-converting landing pages in an instant? It is possible with these eight tips that will improve not only the quality but the performance of the page. Read more. 10 Tools for Growing Your Business All business owners would like to grow their bottom line. The means to running a successful business are continually changing which means you have to keep up with new trends and techniques. When it comes to marketing intelligence solutions and crowd sourcing for instance, there are new tools out there to help you grow. Check out these 10 tools for growing your eCommerce business. Read more. Customer Service What Makes Customer Service Online Awful Customer service can make or break a business. You can’t expect shoppers to keep coming back if they are treated poorly no matter what type of store you have. Providing great customer service online is difficult for a multitude of reasons, but this doesn’t mean these reasons should be used as excuses. Find out why it is so difficult to provide customer service online and how you can overcome these obstacles. Read more. Big Money from Customer Service with a Little Insight One of the reasons businesses loose money when it comes to customer service is a lack of insight. When a customer calls and the agent isn’t sure what they are talking about or where to get the information from, it can be very costly for the merchant because customers don’t have time to wait around for an answer. They need answers and they need them fast. Learn how to use a little knowledge to keep your customers. Read more. Most Popular Articles Last Week 6 Tips to Make Customers Like You 6 Tips to Pump Your Holiday PPC Facebook Changes – It’s Only the Beginning

So the new Facebook has survived its first week – now what? The social network’s 800 million users are still trying to adjust to their new home page which is now composed of a real-time updating ticker, a modified news feed, subscriber functions, and more. Some are up in arms over the changes, but there is more to come. The most buzzed new feature is the new profile called Timeline. It is a completely new look and feel to your profile page which shows who you are and where you’ve been in depth. Your history will basically be on display for your friends. Apps will become a major part of the social experience and using media, like video or music, will be included. Find out what a new timeline profile looks like and what you can expect when the feature rolls out to all users.

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Interactive marketing will surge to $77 billion by 2016, surpassing television ad spending for the first time in history. -Forrester Research, Inc.
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Holiday Marketing 6 Tips to Pump Up Your Holiday PPC The holiday shopping season is here, even if it is still a little early for some to think about Christmas. For online merchants holiday marketing preparation should have started during the summer, but there are still things you can do to pump up your efforts even more. Maximizing your PPC advertising will help your profits grow and better prepare you for 2012. Take these six tips to boosting your PPC and get more sales this season. Read more. Using Limited, Discount Offers This Season Every shopper has his or her discounted price right? The price that makes them buy right then and there because they don’t want to pass it up. Using offers in your email marketing will spark customers interest and get them shopping – but what is the right offer? New research by Experian shows that limited-time discounts offering a certain percentage off seem to create the best returns. So how do other offers compare and how much traction are these discounts getting retailers? Read more. Mobile Commerce How to Design Your Mobile Product Pages Mobile design is a little different from standard web design. Things need to look cleaner, simpler, and they need to be very easily navigable. Your product pages in particular need to inform and convince your customers to buy your products. Take a look at these mobile design tips from Get Elastic and get your mobile site perfected for the holidays. Read more. Mobile Cart Design How-To’s Each page of your mobile eCommerce site needs to be designed with different factors in mind. One of the most important of these pages is the cart page design. This is a crucial part of the shopping process when you actually get a confirmed order so you want to make sure it is easily usable to customers on the go. It needs to be simple, yet give all the important details a customer would be looking for. Check out these design and testing tips for your mobile cart page. Read more. Social Media Facebook Timeline to Humanize Business Pages The new features and layout that Facebook unveiled just last week is still a hot topic. Not all the new features have been released yet and soon profiles will get a makeover with the Timeline feature. The Timeline was designed to make profiles more personal, more human. But for business pages, what does it mean and why is it going to be huge for so many brands? Read more. 6 Tips to Make Customers Like You Businesses with social media profiles all strive to make customers fall in love with them, but how exactly can you do this? The same concept of falling in love with a person can be applied to falling in love with a brand. If your brand listens to customers and builds a trusting relationship with them, customers will be head over heals. Find out how to use social media to make customers fall for you. Read more. Most Popular Articles Last Week Facebook stores Have Arrived Embrace the New Facebook Tracking Phone Call Leads in Google Analytics

Facebook is a phenomenon in itself. With over 750 million users, it has become a vital and valuable tool for marketers to reach customers and potential customers. It helps spread the word about your brand, connect with customers and fans, and gives your business a more personal feel. Fans love to spend time on Facebook interacting with their friends and favorite brands – so what if you could sell to these fans who are already spending hours on the network? A brand new product from Solid Cactus allows you to do just this: introducing the new Facebook Stores. Now you can capture orders directly from Facebook without having to direct shoppers back to your original store site. Learn more about this revolution in social shopping and find out how to get your Facebook Store started.

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To build links using product giveaways, contact any relevant blogs in your niche and ask for a review. Send them a product and ask for a link in return. -seomoz
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Social Media Embracing the New Facebook On Thursday Facebook launched on entirely new look which changed the social network for good. Whether you love it or hate it, there is no going back for the social giant. The new platform is to help the company reach its current goal – becoming the social layer that supports, powers and connects every single piece of the web, no matter who or what it is. Learn more about these recent changes and why they were made. Read more. 6 Metrics for Measuring Social Media Impact on PR If you’re using social media to support and grow your public relations efforts, you may be realizing that it is hard to show whether it is making a difference or not. Social media provides an outlet for you to increase your reach so news outlets can find you faster. Social media is quickly becoming the source for news and breaking stories and can be used to get the word out about your brand. Read more. General eCommerce Business Tracking Phone Call Leads in Google Analytics Google Analytics is an amazing tool for tracking leads coming in through your website. But for some retailers who have plenty of leads coming in by phone, tracking gets a bit more difficult – until now. Retailers can now track phone call leads through Google Analytics making it so much easier to tell how these leads are getting to your store. Find out more in this Econsultancy post. Read more. Increased Delivery Control for Online Shopping For many consumers, online shopping is highly convenient, but awaiting delivery of the products can often cause unnecessary headaches. Not knowing when packages will arrive or hanging around waiting for them to be delivered is less than ideal. UPS has created a new program starting on October 3 that will give consumers more control over when their packages will arrive. Check out the details of the new UPS My Choice program. Read more. Selling Online Perk Up Your Brand for Fall A new season is here which means it is time to make your brand in sync with it. Fall is a great time of the year and can be useful for all brands, no matter what you are selling. There are ways to connect your products with the season – you just have to get creative. As consumers rely on fall promotions and special offers, you can capture their attention with festive promotions of your own. Read more. Is Customer Hunting Hurting You? Business has a lot in common with hunting or warfare. Many of the same terms are used – target market, strategy, tactics, campaigns. But is this a winning strategy in business? Are you actually loosing customers by trying to “capture” or “overpower” them? Find out what tactics can help your business and which can hurt in this Copyblogger post. Read more. Most Popular Articles Last Week 34 Resources for Using Google+ for Your Business Steve Jobs’ Approach to Customer Service Why You Should Include Bing in Your SEO Strategy

Great news has arrived for retailers who want their Facebook advertising to start getting a little more attention from fans. Facebook announced it has begun testing an unfiltered live feed ticker to the home pages of a few select users that would include ads within home page content. So when users are looking over what their friends are doing at that moment, they’ll also see a few advertisements thrown in. Right now the company is still testing the waters and so only a portion of its 750 million users will see them but for retailers it is a step in the right direction. As they continue to test the format, more alterations may come before it is rolled out to more users. But will consumers find this method more of a hindrance or will it increase engagement?

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Social commerce sales are expected to grow by 93% per year in the U.S. reaching $14 billion by 2015. -Booz & Co.
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eCommerce Marketing The Truth about Automated Marketing There are plenty of myths regarding marketing automation and how successful it actually is. Many retailers may believe it is a “silver bullet” but the truth is there is no sure fire method to guarantee sales. But that doesn’t mean that marketing automation doesn’t generate hot leads and therefore increase revenue. eCommerce Times takes a look at the myths surrounding marketing automation and shows you what is true and what is false so you can ensure success in your campaigns. Read more. Why You Should Include Bing in Your SEO Strategy Google may be the dominant search engine but there are a few important reasons why Bing shouldn’t be ignored when it comes to your end-of-year marketing strategy. With 30% of the market share, Bing is definitely an engine that deserves a little attention. With an array of features including data export and user and role management webmaster tools, Bing can be very helpful in improving your SEO rankings. Take a look at what you need to know about Bing. Read more. Customer Service 5 Tips for Facebook Customer Service It isn’t uncommon for unhappy customers to take to social media for making their complaints and bad experiences with your business known. It is certainly unpleasant for retailers but it is also an opportunity to turn things around and provide some excellent customer service to boost your reputation and increase consumer trust. Learn how you can get your customer service right on Facebook in this Econsultancy post. Read more. Steve Jobs’ Approach to Customer Service Steve Jobs may have stepped down as CEO of Apple, but he will always be well-known for the innovations he pioneered while working there. One of these innovations was in the realm of customer service. Jobs was well aware that the customer is incredibly important to any business, therefore you must take good care of them. What did Jobs do to improve customer service at Apple which helped make it the successful company it is today? Read more. Social Media 34 Resources for Using Google+ for Your Business Google+ is the new kid on the social media block but is quickly becoming a popular network. It is a multi-faceted network and it may take some time for retailers to get used to its features. These 34 resources will take you inside Google+ and show you what it is, how to get started, what is different about it, and most importantly what businesses can do with it. Read more. Do Likes Matter in Facebook Commerce You’ve got a Facebook business page and every day you’re gaining more and more likes. So what does this mean for your business? Why do people like your page? Are they current customers or potential customers? Are they going to be shopping with you because they like you? Although no two fans are exactly the same, there is some new research from 8thBridge that takes a closer look at Facebook likes and what they mean for businesses. Read more. Most Popular Articles Last Week 7 Social Media Must-Haves 7 Tips for Facebook News Feed Optimization 9 Ways to Sell a Common Product Line

Mobile may have changed the way consumers did their holiday shopping in 2010, but in 2011 it’s going change the game even more. Mobile will be the outlet of choice for shopping activities not only on Black Friday but throughout the month of December. Google Inc. is predicting the 15% of all searches made on Black Friday will be made on a mobile device and that 44% of December searches for last-minute gift ideas and store locations will also come from mobile devices. What does this mean for retailers? It should alter your holiday marketing strategy so that you can become more mobile-friendly. You will need to make sure that your site renders on a mobile device. You need to bid on keywords that are more localized so you can get better results with shoppers on the go. Take a closer look at how mobile is changing the holiday shopping game.

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Make it easy for people to comment on your blog by only requiring commenters to provide their name and email address. -Social Media Examiner
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Social Media 7 Tips for Facebook News Feed Optimization Getting your Facebook page updates to be shown in your fans news feed is so important. When it comes down to it, 90% of fans don’t return to your fan page after liking you, they simply read updates in their own news feed. So what can you do to make your posts stand out more? First you should understand Facebook’s EdgeRank algorithm for determining which updates get seen and follow these tips to optimize your posts. Read more. 7 Social Media Marketing Must-Haves You may often ask yourself what savvy business owners are doing to really leverage the power of social media to promote their business and increase sales. You may also be asking what you can in turn do to make your presence more powerful. There are right and wrong ways to go about running an effective social media campaign and these seven techniques will help you create a winning plan for your business. Read more. Customer Service Google Puts Customer Service on the Board Being one of the largest Internet companies in the world with millions of customers isn’t easy. How can you possibly provide quality customer service to every single one of these customers? It takes a lot of resources and it’s no surprise that up until now Google hasn’t been known for excellent customer service. But the giant is taking a new route to service excellence by investing in a larger customer service department employing more than 1,000 agents. Why is Google taking a second look at service and should you be as well? Read more. Multi-Channel Customer Communication With the rise of power in the social media realm, it is no surprise to see more and more customers taking to this communication channel to make their complaints known. It’s the last place you want to see someone saying things about your business that would hurt your reputation because anyone and everyone can see it. But it is the reality and so you must take to these channels and consider them as one of your customer service mediums. Learn how you should handle these social customer service situations. Read more. Selling Online 9 Ways to Sell a Common Product Line In the early days of eCommerce there were very few stores that sold specialty or niche products. As more and more businesses started, these niche areas began to grow and competition is on the rise. Your products may have at one point made you the unique store on the eCommerce block, but now you’ve got competitors knocking at your door. Take these nine tips for selling common products to truly make your business and product line stand out to consumers. Read more. How to Use QR Codes As smartphone use explodes, QR codes are becoming more and more popular for retailers to use. But for many retailers the technology is brand new and they may not be sure exactly what to do with QR codes and how it can help improve sales on their online store. First, you must learn to create these codes and then how to efficiently utilize them as part of your marketing plan. Find out more about QR codes and how they are evolving the eCommerce world. Read more. Most Popular Articles Last Week How to Handle Upset Facebook Fans New, Innovative SEO to Grow Online Commerce Rank Higher with YouTube Searches

It’s great for an online retailer to see that customers are posting on their Facebook page. It means people like the brand, want to interact with it, and are essentially expanding the reach of your brand. But sometimes the posts you receive aren’t so friendly. A lot of times customers have a bad experience with your brand and so they go right to social media to complain. Nobody wants to see their brand looking less than satisfactory in front of all their fans, so you need to handle the situation with care and in a timely fashion. And even though it may not seem that important at the time to retain one angry customer, if you can resolve the issue and make them happy they make keep coming back to shop with you. These seven tips to dealing with upset fans will help your reputation as a reputable online merchant and turn a customer’s frown upside down.

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Sales in Q2 2011 were up by $5 billion and the number of online buyers increased 16% from the previous year. -eMarketer
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eCommerce Marketing New, Innovative SEO to Grow Online Commerce So what’s new in search engine optimization? It seems like new updates are coming out every six months and it may be hard to keep up. The biggest innovation in SEO emerging now is the weight that social signals now have on rankings. It is expected that these signals will eventually outweigh link building when it comes to getting your page ranked in the search engines. Find out what else is new in SEO. Read more. Rank Higher with YouTube Searches You’ve created some great videos for your brand and your products and uploaded them onto YouTube for all to see. Video has become a highly desirable form of Internet marketing as visuals really catch people’s attention. But how can you get your video noticed? There are a few techniques to make your videos more visible in online searches – find them out here. Read more. General eCommerce Business eCommerce Up, Satisfaction Down eCommerce spending increased 17.5% in the second quarter to $47 billion dollars. Great news for retailers, but as spending went up, satisfaction went down. According to a recent survey by iPerceptions Inc., the overall satisfaction of online shoppers decreased from an average score of 73 to 70. The survey received responses from 170,000 consumers after they visited eCommerce sites and iPerceptions is blaming increasing clutter on websites for the decrease. Read more. 9 Business Training Apps Once you know how to efficiently run your business, you’re all done learning right? To continue to stay relevant in a crowded marketplace, small business owners need to continually expand their knowledge and learn new techniques and technologies to make their business stand out of the crowd. And what better way to learn than on the go? Check out these nine mobile apps to hone your skills. Read more. Mobile Commerce Mobile Creates New eCommerce Strategies It’s no secret that mobile devices have revolutionized the way people conduct commerce in our modern world. Consumers are using their devices to access retail information, such as product info, store locations, shipping policies and more. The challenge for retailers is making sure they provide a consistent shopping experience with both their normal website and their mobile website. Read more. Text Messaging – The Medium that Can’t Be Ignored Retailers have been told to make sure they have a mobile website now that smartphones are commanding the market place. Then they were told to create a mobile app for their business. These methods are great, but what about text messaging and its power? Text messages are direct, conversational, and a part of every smartphone user’s life. Learn more about why you should consider text message marketing. Read more. Most Popular Articles Last Week Are You Guilty of the 7 Deadly PPC Sins? Improve Your eCommerce Store in 5 Steps 3 Ways to Increase Email Conversions

A new survey conducted by Internet Retailer describes the new outlook on Internet fraud among web merchants. The survey showed that fraud rates have increased for 24% of online retailers while it decreased for 13% of retailers. 63% said that fraud rates were the same from last year. Those who responded are taking extra precautions to help protect their business and customers from Internet fraud by manually reviewing suspicious orders. “Retailers must continue to find ways to promote a secure online experience as well as protect consumers’ information during and after a transaction is processed,” says Souheil Badran, senior vice president and general manager at Digital River World Payments. Find out what the fraud rates actually are for these web-based merchants.

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21% of top online retailers provide live human agents for customer service calls instead of making shoppers navigate the robotic voice prompts of automated systems.-Internet Retailer
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eCommerce Marketing Are You Guilty of the 7 Deadly PPC Sins? We’ve all heard of the seven deadly sins right? As the root of all other sins, is it possible that these sins may be affecting your PPC campaigns? Could you be guilty of one of these vices and hurting your advertising? It may seem a little silly, but it really makes a lot of business sense. For example, gluttony is the sin of overindulging to the point of wasting. Are you wasting your PPC spend with misleading ads, ultimately committing the sin of gluttony? Find out more in this post. Read more. 3 Ways to Increase Email Conversion Rates Most adults have at least one email account nowadays. And most subscribe to at least one newsletter from their favorite brand. Email is a vital tool for merchants to reach their customers who are already familiar with their brand. But if your conversion rates aren’t what you’d like them to be, there are a few things you could be doing to boost them a bit. Check out these three quick tips to grow your email conversions. Read more. Store Design & Development Thinking of a Redesign? Retailers seem to be obsessed with redesigning their eCommerce sites. Yes, a redesign can be a great thing, giving your static store a fresh look that will attract new visitors and entice buyers. But how often is a redesign necessary and is it really going to grow your sales? With 67% having planned a redesign in 2010, it is clear that design is directly related to eCommerce success. Find out what you should consider when planning your next redesign. Read more. Improve Your eCommerce Store in 5 Steps The main goal of an eCommerce store is of course to sell. We want our store to bring in high traffic and even higher conversions. But you not only need products that people want, you need a good design and a smooth flow for people to easily navigate and shop with. If you’d like your store to have a better flow that would help get more customers to convert, check out these five simple tips to improve your store. Read more. Social Media Get Your LinkedIn Cheat Sheet LinkedIn has become a huge social network for professionals – in fact it is the most popular. With 100 million users LinkedIn is booming. Much of the attention often goes to Facebook and Twitter, but there are a lot of tricks and tips you can use to make LinkedIn really work for you. Check out these 20 hidden tricks to becoming a LinkedIn master. Read more. The Legalities of Social Media Promotions Promotions are a great way to increase interaction with your brand and get more traffic to your website. Who doesn’t like to win free stuff? While you’re planning your contest, sweepstake or lottery, did you think of how the law plays into them? It may seem like a simple matter, just giving away a product but there are rules and regulations that you must know about so your contest isn’t considered illegal. Read more. Most Popular Articles Last Week 20 Ways You Can Kill a Customer’s Loyalty to Your Business 4 Successful Customer Service Tips Government Help Available for Small Businesses