COPS would follow those same longview content preparations steps as COPE. In addition, COPS should:

• Take into account the appropriate-ness of the content for each channel and audience
• Add in the editorial and messaging considerations unique to each
• Use the content only if it meets stated objectives and goals via those channels

Source: Content-ment.

I really like this approach to content strategy.

Over seven days The Guardian is taking stock of the new battlegrounds for the internet. From states stifling dissent to the new cyberwar front line, we look at the challenges facing the dream of an open internet.

Source: The Guardian.

Enjoying this series on the open internet by The Guardian.

Seth Godin didn’t become a brilliant blogger overnight. It took him years of relentlessly trying to master what he was passionate about. And you can do to!

Source: QuickSprout.com.

These are good blogging tips, and better writing tips.

The use of videos in content marketing is growing as more companies try to incorporate visual elements in their content marketing campaigns instead of relying solely on text-based initiatives. Oftentimes, businesses weigh the option of user-generated videos over professionally produced ones. A new study by comScore and EXPO found that the best method is to combine both.

Source: ContentMarketingInstitute.com.

Neat.

In 1974, the futurist/science fiction writer Arthur C. Clarke described for Jonathan, a little boy about five years old, what his life will look like in 2001. And boy did he get it right. Of course, these thoughts weren’t particularly new for Clarke. A decade earlier, in 1964, he predicted pretty much the same thing.