eMarketing Mixology

How to Effectively Develop a Brand Name

eMarketingConsult.com — Tue, 22 Jan 2013 19:50:16 +0000

10 Easy Steps to Building Brand Equity for Small Business Creating a great brand name is almost half the battle in establishing your company or your product. But getting there involves the kind of creative thinking that might be outside a small-business owner’s purview. If you’re having trouble, branding experts say the first step [...]

How to Determine your Marketing Communications Objectives

eMarketingConsult.com — Tue, 01 Jan 2013 20:30:02 +0000

Before you choose how you’re going to talk to your market and after you position your product and company, take a step back and determine your objectives for developing it in the first place: Convey information? Sell a product or service? Share ideas? Educate others? Announce news? Every marketing communication strategy, be it, traditional mass [...]

How to Implement Effective Customer Satisfaction and Customer Retention Strategies for your Company

eMarketingConsult.com — Thu, 27 Dec 2012 18:44:11 +0000

When it comes to growing their startups, many entrepreneurs are so focused on gaining new clients and customers that they fail to effectively address the need to retain those they already have. According to Marketing Metrics, the probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is [...]

Three E-Mail Marketing Campaign Ideas You Need

eMarketingConsult.com — Sat, 01 Dec 2012 21:16:52 +0000

Majority of Internet users have email addresses so it’s not surprising that email marketing campaign still remains one of the top digital marketing strategies available to businesses today. When running an online business, having an email marketing strategy is a necessity for establishing and continuing a relationship with customers and prospects. To ignore developing [...]

Key Features of Integrated Marketing Communications Plan

Rico Buraga — Thu, 29 Nov 2012 18:53:41 +0000

Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, [...]

Your Targeted Email Campaign Eight Key Drivers for Success

Rico Buraga — Sun, 25 Nov 2012 19:49:58 +0000

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than [...]

My Followers on Instagram App- My Status

eMarketingConsult.com — Thu, 22 Nov 2012 13:23:23 +0000

Description Ever wondered who unfollowed you on Instagram? With “My Followers On Instagram” app, you can find who unfollowed you, who is not following you back, track new followers, and more… PLEASE READ: - You must have an Instagram account to use this app. - The number of users you follow or followed by must [...]

Branding Your Resume For Intelligence

eMarketingConsult.com — Mon, 19 Nov 2012 21:23:49 +0000

You know that you’re smarter than the average bear, but how can you give your resume reader that first impression? Most job seekers try to do this directly, using adjectives that say “I’m smart!”. Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have [...]

How Does Your Brand Make People Feel Less Alone?

eMarketingConsult.com — Mon, 19 Nov 2012 19:24:37 +0000

To belong is to feel at home. And home, physical or otherwise, is the place where you are remembered, met with accepting eyes, welcomed with wanting arms and cherished for what you contribute; the place that embraces the weirdness you have to offer and gives you the freedom to use talents you might never exercise [...]

The Science of Instagram: How to Get More Followers and Likes

eMarketingConsult.com — Mon, 19 Nov 2012 18:48:39 +0000

I’ve never really used Instagram, but once I learned that they have over 100 million users, I had no choice but to start using it. Why you may ask? Well, not only can you leverage it to promote your personal brand, but you can use it to promote your business as well. When I first [...]