If you are a direct marketer who does direct mail…email marketing…sales copywriting…or any related direct response activities…then you owe it to yourself to check this little known resource out:

=> National Mail Order Association (NMOA) 

I actually got to know about this site through the legendary mail order marketer, Jim Straw.

NMOA is an organization founded by mail order veteran Paul Muchnick. And the goal is to help small to medium business expand their business through direct marketing and mail order.

Here’s what you will get with NMOA (FREE subscription):

• Educational information to grow your business
• Useful direct marketing and mail order sales tactics
• Networking opportunities and important industry contacts
• Access to direct marketing related supplies and service providers

I like how it works at NMOA because the people behind the organization are businessmen themselves. And their goals are allied with yours – to enable you to increase your sales with lesser costs.

Bottom line – this is a place full of valuable resources and contacts.

And if you are in business, this is for you, even if you are located out of the US.

Join now => http://www.nmoa.org

Jag Foo

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I’m re-producing it here for your reading pleasure. I hope you enjoy reading it like I’ve writing it.

Here’s a question to think about.

How many of you read the email as virtually the first
thing you do when you turn on the computer?

Recent studies show that a whopping 65.3% of us do so.

For the longest time, that includes me as well.

And here’s the thing…

Don’t you find that once you are deep in your
reading and replying of emails,
you can be buried there for hours?

And you will soon find yourself wasting so much time that
you did not get much done?

If you are nodding your head in agreement, then
this is something you might want to address.

But first, just why are we often addicted to emails?

There’s a psychological reason for this.

And that’s our subconscious craving for attention.

You like the feeling of being communicated to.
You like the fact that others are reaching out to you.

There’s a sense of anticipation as you check your inbox.

And you feel good when you see new emails waiting for you.

There’s no doubt about it.

Email is a powerful communication tool.

We all need to use it.

The only question is how can you use email effectively
without it adversely affecting your productivity?

The simple answer lies in your ability to take control.

You have to take control of your emailing activities instead
of having emails consume you.

You see…when you start reading and replying your emails,
you are in reactive mode.

You become part of other people’s agenda.

And often, it become really easy for you to be embroiled in
"fire-fighting". You read and reply emails after emails.

And you become so used to it that you start the whole
loop again after you have finished a round of replying.

It can become so chronic that some people even develop an
obsessive-compulsive behavior towards the checking of emails.

That’s when you have a real BIG problem!

Now it’s fine being in a reactive state.

Just not at the beginning of your work day or your work time,
when it’s crucial to kick off on a productive note.

During these periods, you want to be in proactive mode if you
want to be optimal in your productiveness.

You have to start on your agenda instead of others.

Okay, you might say, "But I need emails to communicate.
It’s part of my work!"

Point taken.

Now ask yourself:

Will it have a negative impact on your results
if you just delay your checking of emails by half an hour to one hour
so that you can get some important work done first?

Chances are…for most parts…it’s OKAY to delay
your emailing activities for awhile.

It’s OKAY to wait.

Because most of your results will come from
doing really high value activities. Not by emailing.

If it’s really urgent, you can call.

Or the opposite party would have called you
if they really need you.

So try this. The next time you turn on your computer, immediately
get some work done first.

Resist the urge to open your emails, no matter how strong the
temptation is. Don’t even surf other non-related work sites
(e.g. Facebook, Gossip news etc).

Get some critical work done. Do it for half an hour. Or one hour.

Only when you have accomplished some useful tasks,
could you then "reward" yourself by starting on
your emailing.

And even then, you don’t want to continually
check your emails.

Do so a pre-determined periods.

I know this is highly counter-intuitive. But remember,
the path to success is often not obvious.

This will require you to be extremely disciplined.
But once you do it long enough, it will become an ingrained
ritual to you.

My point again is – don’t be a slave to emails.

Take control…on your terms.

And you will watch your productivity soar. Guaranteed.

Love to hear your thoughts.

To Your Success,

Jag Foo

P.S If you really must check your emails,
set a time limit to 10-15 minutes.

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Do everything yourself…and make every mistakes yourself.

Here’s a better and more effective way to do things.

See what the bests are doing.

And model.

Your shortcut your way to what’s working. And you learn from other mistakes without all the pain and hassle.

They say success leaves clues. Just follow these clues.

Make sense?

Love to hear your thoughts.

Jag Foo

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Want to be instantly more productive?

Here’s a simple way:

Be transparent about your work objectives to the important people around you, and then be accountable to them.

Let me go through why.

1. If you are keeping all your objectives to yourself…you may tend to cheat. No one will know your true progress. Sometimes…not even yourself.

If you miss your deadline, you may think it’s okay, because no one else is watching. You tell yourself you will make it up another time.

Is this process optimal? Not really.

But if you publicly declare your work objectives in clear specific terms to others, you are much more likely to fulfill them.

Because this time round, you feel the pressure to deliver what you say you will do. This is good pressure that will motivate you.

2. You want to be transparent to important people that matters. Get a peer who understands your work as your accountability partner.

If you are not doing your job, he will know. And he has to put you back in line.

You can return the favor by being his accountability partner. It becomes a win-win. And this promotes healthy collaboration and mutual help.

I hope this make sense so far.

Now for the next step…systemize this accountability and transparency process…

Let me introduce a great tool that will be of immense help for the process I just described.

It’s called Rescue Time => https://www.rescuetime.com

In a nutshell, Rescue Time is a tool that allows you and your team/partners to easily understand how you spend your time.

It’s a small application which you can install and it will instantly track all your activities, such as the websites you go to or the applications you use.

It determines your productivity level based on the goals that you set, and everyone on your team can view how you perform.

This is accountability and transparency at their best. And it’s brutally and ruthlessly effective to making you get things – that matter – done!

Here’s a snapshot of what Rescue Time will do for you:

• Block distracting sites to force you to be more focused
• Track all your computer activities – online and offline (e.g. phone calls, meetings etc)
• Track your projects and schedules
• Powerful reports and analytics on how you have spent your time
• Alerts to keep you on your toe
• Controls that you can customized to your team’s needs and responsibilities

Say Goodbye To “Acting Busy”

This is my pet peeve in the corporate world. Many workers like to act busy. As if they are doing real work, when they are just pretending.

Some stay back late to show their bosses they are “committed”. And when their backs are turned, many end up chit-chatting and surfing non-productive sites like Facebook.

And you know what’s worst?

Those that are really doing something but are not as good in putting up a “show” tend to get overlooked.

With Rescue Time…

…all the play-acting takes a backseat.

And only real results matter.

That’s what I love about Rescue Time.

Love to hear your thoughts.

Jag Foo

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Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

1. Google Adwords – Google Display advertising has a re-marketing feature where you can tag your pages according to your prospect’s reference.

You can then create an Adwords campaign to show these past visitors highly relevant ads while they are browsing the sites on Google Display network.

2. FetchBack – FetchBack works similarly to Google Adwords re-marketing’s platform.

You can deliver highly relevant ads to visitors who have left your website to build relationship and increase sales.

Powerful stuff. And will help increase your ROI.

As usual, let me know your thoughts.

Jag Foo

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You know it’s important to know your customer.

Because if you know what your customer want…you can give it to them…and in return, they will buy more from you.

They get what they want. You get more profits. Everyone is happy.

That said, when it comes to online marketing, it’s not just enough to know what your customer wants based on your research.

You want to go to the next level for a more comprehensive, in-depth understanding.

I’m talking about “spying” on what your customer is literally thinking and doing on your website – real time!

Don’t worry. There’s nothing sinister or sneaky going on here.

This is pure marketing intelligence. Just as you need good enemy intelligence to win a war, you need good customer intelligence to win more profits!

Just imagine…what if you have access to behavioral analytics that can allow you to:

• Watch over your customer’s shoulders to analyze every mouse click, keystrokes and scrolling patters…
• Analyze where your customer is focusing his attention on your webpage to see what interests him and what doesn’t…
• Track where his eyes are mainly focused on…
• Discover how far down your customer is scrolling…which links he is clicking on…
• Observe how your customer reacts to forms (too long or too short?)
• Discover where is your customer dropping off in your sales process
• Discover how your customer responds to hyperlinks through click hover time, click hesitation time, etc…

Do you think you can use these valuable data to optimize your website to make your sales process more effective?

Do you think you can garner greater profits as a result?

You bet you can.

This is where ClickTale comes in => http://www.clicktale.com

ClickTale is an amazzzzzzzzzzzzzzzzzing analytics tool.

The behavioral analytics they give you are so comprehensive. The data you get is simple invaluable to your business.

If you are a serious marketer, you need to have ClickTale in your arsenal.

I mean will you go to war without your tanks and fighter jets?

You don’t want to go to online war without ClickTale.

I’m probably scratching the surface of what ClickTale can do here.

I’m still exploring ClickTale myself. And I can tell you how amazing it is to see what exactly is a visitor doing on your website.

Every click…every scroll…every damn action…can all be tracked. It’s scarily powerful.

You can sign up for the free version here:

=> http://www.clicktale.com/signup?ct=t(Free),t(FreeB)

Try it. You will not regret the marketing edge this little tool can give you. As the cliche goes…this is so powerful…it’s almost illegal! =)

As usual, let me know your thoughts.

Jag Foo

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Here’s something to think about:

Someone with decent knowledge and takes action will make more money than someone with fantastic knowledge but doesn’t moves his ass at all.

I always fascinate at people who are obsessed about learning all they can. But doing nothing about it at all.

They say knowledge is power. I agree – in part.

Application of knowledge is power.

Look. Education is important. I always support learning. It’s a lifelong process. But learning doesn’t end with just learning.

You learn a hell lot too when you actually do.

In fact, doing and applying what you learnt takes your learning to a whole new level.

You will meet with circumstances that you have never thought about before. You will meet unforeseen problems and obstacles no one has ever told you about.

You still have to get on with it…and deal with it, isn’t it?

There’s where a lot of real learning takes place.

Learning also comes when you review the process you have just done.

What mistakes did you do? How can you learn from it so that you will become much more efficient and effective?

Moral of the story:

Keep learning, always.

But take a lot more action with your acquired knowledge.

Agree?

Love to hear your thoughts.

Jag Foo

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Didn’t all the gurus proclaimed that the key to success is speed of implementation?

So why procrastinate?

Here’s why…

If you remember, I used to talk about the Pareto’s rule.

And that is 80% of what you do will give you only 20% of your results.

While the other 20% will lead to 80% of your results.

So…procrastinating is good…if you do that to 80% of the stuff that gives you little results.

In another words, procrastinate on low value stuff.

Work fast, hard and smart on high value activities.

Make sense?

Love to hear your thoughts.

Jag Foo

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Here’s a more advanced of multivariate testing that I prefer – the Taguchi testing.

Let me explain what’s Taguchi testing is all about.

Taguchi testing is a statistical testing method devised by a Japanese engineer, Dr Genichi Taguchi.

It uses the orthogonal array model instead of the traditional full fractional model (used by Google Website Optimizer). Now that’s all math geek speak, so I’m not going to elaborate on that.

What’s most important is that with Taguchi testing, you can reduce the number of combinations needed for testing.

For example, if you have 4 elements with 2 variations each, you will need to test 16 (2 x 2 x 2 x 2) combinations using the traditional multivariate method.

With the Taguchi method, the number of combinations needed is reduced to only 8.

That means, you can reach a reasonable conclusion in a much faster time. And with that, you also save more on advertising fees because you only need a smaller sample size.

Let’s not forget, the faster you find a successful combination, the faster you get profitable. It’s all about time and money!

The drawback is that, Taguchi testing may not yield as “deep” conclusion that you can get with full fractional multivariate test (which test all possible combinations).

If you are looking for a good testing software with Taguchi capability, you can try Affiliate Prophet. It also gives you AIDA statistics, which is an indication on how long users are spending on your site on a keyword and landing page basis. Very powerful stuff.

As usual, I look forward to your comments.

To your success,

Jag Foo

P.S  If you want a greater in-depth information how testing and tracking can positively affect your ROI, then click here:

=> http://emoneymarketing.com/SmallChangesBigProfits

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In split testing, we test one element of your sales page or website. For example, we can test headline A vs headline B (or vs C, D and so on), and we see which is the winner.

Split testing is pretty easy and straightforward to set up and implement.

But there are several drawbacks.

It’s very time consuming and costly. That’s because you can only test 1 element at a time.

Say we want to also test different images, location of image, sub headlines and so on…we can only do so one element at a time – one after another.

Because of this, by the time you are finished with all the elements, it could be weeks or months later!

You waste more time. And money as well as you incur more cost when the duration of the test drags.

There is another important point to consider. With split testing, it doesn’t tell us how each elements affect one another.

You might independently test the headline, and find one that performs really badly – so you don’t use it. Then you test your image, and find one that does really bad – so again, you don’t use it.

But what if the combination of the seemingly bad headline and image can send conversion through the roof? Well…you won’t know! Because you have already rejected the bad headline!

The Solution – Multivariate Testing

As the name suggest, multivariate testing allows you to test multiple elements (e.g. headline, image, offer, guarantee etc) – simultaneously – all in 1 go.

So say you have the following elements to test:

3 versions of headlines

2 versions of images

2 versions of offer

You will have a total of 12 (3 x 2 x 2) combinations of these elements.

When you carry out a multivariate test, traffic will then be split equally to each of these combination.

Sounds like a lot of work? Not to worry.

You can automate the whole process by using Google’s free Google Website Optimizer.

Benefits:

• Increased conversion
• More leads/sales
• Reduced cost per lead/acquisition
• Greater customer interaction on your site
• No more guesswork/dispute over which elements perform best

Powerful isn’t it? Let me know your comments.

To your success,

Jag Foo

P.S  If you want a greater in-depth information how testing and tracking can positively affect your ROI, then click here:

=> http://emoneymarketing.com/SmallChangesBigProfits

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