If your answer is yes, let me ask you a simple question.

How do you measure branding? How can you measure how much your “brand” has increased as a result of your marketing campaigns?

The answer is that there isn’t a exact way to measure. Branding is intangible. It’s hard to quantify.

And for that reason, I prefer the direct response marketing approach. Because ultimately, a success business is judged upon sales and profit.

I much prefer going into campaigns that let me track my ROI. So I know what to improve to get better results. As well as what to discard. Now, I’m sure this topic will no doubt be a controversial one.

Thurs I’ll leave you with John Forde’s views on this particular subject. It’s a very good read.

Do "Brands" Really Matter?

By John Forde

Ad agency guys love brands. They love brand-driven advertising too.
On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase "We’re all about brands."

Poor old Ogilvy probably did a double-tumble tailspin in his grave.

As readers of Early to Rise know, I love to trash the whole idea of brand marketing. And I’m not alone. The entire direct-response industry leans away from it.

It’s just not in our blood. And not for no reason.
Brand-based marketing logic, after all, is the planning you see behind all those Super Bowl commercials that make you laugh but sell nothing.

It’s the thinking behind sleek, wordless billboards and print ads that leave you scratching your head. ("Hmm," you say to yourself, "I feel vaguely sexy… and crave salted pork products… but I have no idea why.")

But the main reason we in the measurable, quantifiable world of direct response reject the strategy of introducing a product based on brand is because it is usually a long, laborious, and not measurably effective process.

And, far too often, an exercise in self-adulation. But not much more.

However – and you’d better sit down for this – it turns out there’s at least one area in the world of direct response where… yes… even yours truly can spot some value in pumping up the profile of a product’s brand.

Not just a small area. A huge one. Very big.
How so?

How E-Mail Relationships Change Everything

Used to be, every marketing piece that went to your target customers was in an envelope, sent cold to a rented list. Your prospect didn’t know you from Adam.

Brand mattered little, because you had little footing with the prospect in the first place. Benefits and features, instead, told the story.
Then we started marketing online.

You can now endorse products you’re pretty sure your readers will want. And if you’re right, they’ll even buy.

Continuing to offer them good products deepens that trust cycle. And your brand takes on an even brighter shine. Every subsequent sale, even for higher-priced stuff, gets that much easier.

Of course, bungle it and you’ll lose your brand power pretty darn fast. But there’s no denying it – the deeper this cycle goes, the more valuable that idea of a brand becomes.

The new customer becomes the loyal customer. Ready to spend more, too. Not just a little, but often by multiples. And you’re soon selling lots of specialty items to your serious fans.

This is where fortune building begins.

Yet again, a lot of this depends on how well you lay the groundwork… on having quality information to offer your prospects, right up front.
And that has to happen long before the marketers and copywriters come along.

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.

You can start your own powerful e-mail marketing business in just 5 days with help from ETR's team of experts. In ETR's Internet Business-Building DVD Library, you'll discover how to build a website and pick a product.

Plus, you'll learn about product marketing, customer list building, joint venture and affiliate marketing, search engine optimization, pay-per-click marketing and Google AdWords, content creation, and much more. Pick up this A-to-Z business-building program before July 18 at 5:00 p.m. Eastern, and you can save $200 AND get a $2,000 bonus.]

All success,

Jag Foo

Tags: Business, Online Marketing, E-MoneyMarketing, Marketing

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Think you can write well on the following subject:

• Online Marketing…
• Traffic Generation…
• Testing, Tracking and Optimization…
• Copywriting…
• Pay Per Click…
• Persuasion/Negotiation…
• Productivity…

…then I want you.

I want your articles to be read by the readers of E-MoneyMarketing.

But what’s in it for you? Good question.

EMoneyMarketing.com is an established marketing blog that has been around since Jan 2007. Every month, this blog is visited by more than a thousand readers. This blog is also listed in Ad Age Power 150 Blogs..

You get an audience of readers interested in your expertise. You get a link back and profile from this blog. You will get the exposure you want.

And besides that, you also get the adulation and gratitude from the visitors here who just want a good valuable read.

Think you got the goods? Contact me here…

All success,

Jag Foo

Tags: Online Marketing, Business, Marketing, E-MoneyMarketing

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About
So you think you know Google well enough?
Need a blogging solution? WordPress is for you!
Split Testing – 2 Opt-In Forms or 1?

Why should they engage your service? Or buy your product?

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

• Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
• Testimonials – better to let a 3rd party brag for you…
• Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
• Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…
• Show facts and figures – people are more taken in by numbers. The more specific the better. If they can see that you can go down to that detailed a data, then it must be true…
• Money back guarantee – To show proof that you are supremely confident of what you can deliver. If not, your money back. Not suitable for all though.
• Display client logos – rub their credibility to you. It’s the power of association.
• Quote relevant quotes by authority figures that will help your cause. Again it’s about the power of association.

Do you have anymore you can think of? Are you showing adequate proof today?

Let me know what you think?

All success,

Jag Foo

Tags: Business, Marketing, Online Marketing, E-MoneyMarketing

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It’s got all ingredients. I swear!

It sucks you in. It keeps you attention. And it get’s an emotional reaction out of you. All critical responses that any adverts will aim to get out of their audience.

If this ad doesn’t get you, nothing will!

P.S Mastercard’s tagline is just priceless. Who’s their copywriter?

Freaking brilliant!

Tags: E-MoneyMarketing, Business, Marketing, Online Marketing

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Watch this video on how automation can help your business save time, effort and cost…

More about WinAutomation’s features:

When you are done, head on down to http://www.WinAutomation.com to get your free download.

You will be amazed how much time you will save just by automating some of the most mundane tasks you are doing daily. Don’t take it from me. Try it for yourself and you will know what I mean.

All success,

Jag Foo

Tags: E-MoneyMarketing, Online Marketing, Marketing, Business

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Are you feeling the recession blues yet?

Many are. And if you look around you, companies every week is short of cash.

Everything is being cut back.

Competition is greater than ever. But customers are getting lesser. How?

Michael Masterson teaches that a good strategy – an evergreen one at that – is to under-price your competition.

For the cost conscious clients, cash is king. If you can fulfill the same service but at a lower price than your competitors, you are bound to seen as attractive.

Personally, I found that to be true. But price shouldn’t be the only focus.

It’s also about delivering well on your service. And to stress the value of your service is much more higher than the price you charge. So your customer will feel that they gotten a great deal.

I say don’t shortchange yourself. Go ahead to under-charge if you need to. But over-deliver. And let the client know that.

If you charge $1, let them know you are delivering $10 in value. Your clients are happy. And that can be a good start to a long term relationship. Everyone profits.

I leave you to enjoy the article by Paul Lawrence below. It’s a good read for businessmen everywhere.

"However valuable your product is… however clever your marketing… nothing will grow your customer base faster than under-pricing the competition."

- Michael Masterson

A Tried-and-True Recession-Busting Strategy for Winning Customers

By Paul Lawrence

No matter what kind of business you run, I have a secret that can help you make money even while the recession has your clients’ wallets shut tight.

To tell you the truth, this secret is a good way to make money any time.

Andrew Carnegie, Marshall Field, Sam Walton, and Henry Ford are among the mega-wealthy who put this strategy to work.

As Michael Masterson has pointed out, it is "behind many – if not most – of America’s greatest fortunes." In fact, says Michael, "It may be the most important secret a businessman can know, for it is the most powerful and most reliable way to make a small business grow."

But many businessmen are afraid of this strategy… and many others simply overlook it.

I’m talking about undercutting the competition.

Andrew Carnegie was able to produce steel cheaply. Marshall Field cut the price of retail shopping. Sam Walton’s Wal-Mart started offering food, clothing, and other goods at rock-bottom prices. Henry Ford made automobiles that the average Joe could afford. All of these men went on to make massive fortunes.

Under-pricing your competition is an exceptionally effective way to rake in profits during lean times.

An interesting article in the Orlando Sentinel recently reported on a number of businesses that have been booming during the recession. Now when you think of "recession-proof" businesses, credit repair services and pawnshops are likely to come to mind. But the Sentinel mentioned several "atypical" businesses that are doing well, including a bank, a restaurant, and an advertising agency.

They are all very different kinds of businesses, but they have something in common: Their focus is on saving their customers money.

Even during a recession, there are some goods and services that people must buy. And if you can save your customers money while giving them what they need, you can make a bundle.

Here’s how to use this undercutting strategy for your business:

• Survey the competition and determine if you can offer the same value for less.

Many small businesses do not even consider charging less for their products and services, no matter what their competition is doing. They settle on a certain price, because they figure that is what it "should" be. And if the economy changes and times get tough, they don’t consider lowering their price, because that’s what they’ve always charged. (Mom-and-pop operations are often guilty of this.)

One of the first successful small businesses I began was a swimming pool maintenance company. When I surveyed what my competitors were charging and calculated my costs, I saw ample room for charging less. Back then, monthly pool service was going for around $45-$50. But I figured out that if I used part-time workers and kept my overhead very low I could charge only $35 and still make a decent profit. When I began promoting my service at that price, I immediately signed up quite a few customers.

I’ve used the same strategy to start other businesses. When, for example, I went into ballroom dance instruction, most studios were charging $60 per hour. But I realized that I didn’t need a studio of my own. By renting space by the hour and also giving private lessons in my clients’ homes, I could charge just $30 an hour. That made dance lessons very affordable for many people who really wanted them, but couldn’t (or didn’t want to) pay $60.

• Make sure your customers know that the quality will still be there.

Many small businesses have extra "fat" they can trim in order to cut their prices. But before you try to use this strategy to steal market share from your competitors, you have to make sure you can deliver the same quality for the lower price.

The first thing people will worry about when they see your bargain price is that they’ll be getting less in terms of quality and/or service. And if you can’t deliver, your customers will quickly leave you. One way to reassure them is to itemize everything they’ll be getting for the price so they can compare it to what your competitors are offering. (That’s what I did with the swimming pool business.) You should also offer a money-back guarantee. That is a good way to make your customers feel confident that you will offer high-quality products and services.

Undercutting your competitor’s prices is an admittedly aggressive strategy. But the business world is a harsh one… especially in this economy. If you want to prosper, you’ve got to be "Street Smart."

[Ed. Note: Paul Lawrence is a successful entrepreneur who's started over a dozen profitable small businesses. For more information on Paul's "Street Smart" business program, click right here.

Ready to start your own business, but don't know where to begin? At ETR's 5 Days in July business-building conference, we'll give you everything you need to start an Internet business. In fact, you WILL have your own fully functioning business up and running by the time the conference ends. Learn more here.]

As usual, let me know what you think.

All success,

Jag Foo

Tags: Online Marketing, E-MoneyMarketing, Marketing, Business

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While this can be a good thing – it also means we are susceptible to information overload.

Information overload inspires “inaction”. It kills creativity and leads to procrastination.

There’s got to be a way to deal with information overload

And in this article – Michael Masterson shows you how.

"One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.""

Marshall McLuhan

Information Overload: How to Escape the Crush

By Michael Masterson

Stanley Bergen has a problem. As a regular reader of ETR and a new member of the Oxford Club, he’s getting so much good stuff from us (he’s especially interested in learning how to "eliminate some debt" and retire one day) that he "can’t figure out what to read."

"Don’t get me wrong," he says. "I love ETR and the Oxford Club publications, and I look forward to reading them. But it’s too much information all at once."

"What should I do?" he asks.

What should any of us do?

We live in a world that is absolutely flooded with information. Consider these facts:

· The average person receives 32 e-mail messages per day.

· There is enough scientific information written every day to fill seven complete sets of the Encyclopedia Britannica.

· The world’s production of print, film, optical, and magnetic content in just one year would require roughly 5 exabytes (5 trillion megabytes) of storage, about 800 megabytes per person.

So if you – like Stan Bergen – are feeling overwhelmed by information, you’re not alone. Information overload is a serious problem for just about everyone.

"One of the most anxiety-inducing side effects of the information era," Richard Saul Wurman says in Information Anxiety" is the feeling that you have to know it all." That is especially true for smart, ambitious people – people who want to improve their lives and realize that getting the right information is a big part of success.

As an ETR reader, that probably means you.

When you begin a new project or become interested in a new idea, do you have an insatiable desire to learn more about it? Do you find yourself buying – and reading – every book, report, newsletter, and magazine you can find on the subject? (That’s what I do.)

In the beginning, it feels great. You are riding high. Then, all of a sudden, you realize that you’ve become an information junkie. You’ve been spending so much time reading about whatever it is you want to do that you don’t have any time left to actually do it. You feel like crying for help.

Bob Bly calls this "analysis paralysis."

"All the information you are taking in has overloaded your circuits," he says. "You can’t process it all, sort through it, and figure out what to do first. So, instead, you do nothing. You take no action – other than to order yet another course or report to read."

Does any of this sound familiar?

Bob has a formula for preventing analysis paralysis. He calls it the 25-50-25 rule. It is based on the fact that there are only three ways to learn a process (e.g., how to start an Internet business) or a skill (e.g., copywriting): studying, observing, and doing.

The 25-50-25 rule says that you must divide your time as follows:

· No more than 25 percent of your time studying – i.e., reading books, attending workshops, listening to instructional CDs in your car.

· No more than 25 percent of your time observing – watching what successful people are already doing.

· At least 50 percent of your time actually DOING the thing you are studying and observing.

For example, if you want to sell information products on the Internet, you would spend 25 percent of your time studying material on the way it’s done, 25 percent of your time observing the way other people are doing it, and 50 percent of your time creating your first product… designing your website… and building your list.

I like Bob’s rule because it emphasizes action. And when I found out about it, I wondered if it could be applied to my daily working life. In thinking about it, I concluded that it depended greatly on what sort of work I was doing. If I was learning a new skill, Bob’s rule seemed to apply. But when I was going about my normal workday activities – creating new products and growing businesses – my time was spent very differently.

My daily working life, I realized, has three common components:

· Gathering information

· Analyzing that information and using it to make plans

· Taking action

I tend to do my information gathering at specific times. I read newspapers in the early morning, magazines during breaks, and e-mail at the end of the day. I read to encounter useful ideas. I analyze those ideas both as I’m reading them and later on, at odd moments throughout the day. I spend most of my workday – about 80 percent of it – taking action. The rest of my time – 20 percent – is devoted to gathering information, analyzing it, and making plans.

I like that 80 percent number. It corresponds with Pareto’s Law – the 80/20 rule that you can apply to just about everything.

I decided to ask some of the most successful people I know (from many different industries and countries) the following questions:

1. How much time each day do you work?
2. How much of that time do you spend gathering and analyzing information?
3. How much of that time do you spend planning?
4. How much of your day do you spend taking action?

Only half a dozen have responded so far, but their answers are interesting. In terms of hours worked, it ranges from 4.5 to 12, with an average of 9. In terms of planning, the range extends from 15 minutes to 90 minutes, with an average of 45. Time devoted to information gathering ranges from 90 minutes to 3 hours, with an average of 145 minutes.

Those numbers correspond to mine. A typical workday for me is 10 hours long, with an hour and a half devoted to gathering information and 45 minutes devoted to some form of planning.

That’s not a ton of time for inputs. And that means the minutes I spend each day taking in information must be absolutely golden.

What I didn’t expect to get from my brief survey were the comments and insights my colleagues have been sharing. They’ve not only told me how they spend their time, but have offered tricks and techniques for getting more done, faster.

Responses are still coming in. When I get all of them, I’ll be sure to make them available to you. So keep reading ETR for more details.

Next week, I’ll give you a clear and useful strategy for reading all that information you’re being bombarded with, to help you sort through the clutter. While you’re waiting for solutions, compare the way you allocate your time to the numbers above that I’ve already collected.

[Ed. Note: Information overload isn't the only stressful situation you deal with on a regular basis. For a powerful guide jam-packed with advice about how to bypass life's most difficult problems and stickiest situations, simply click here.

Get more of Michael's surefire strategies for getting ahead in business and in life inTrue Path to Profits: A Master Entrepreneur's Guide to Business Success. Find out more - including how you can get a bonus subscription to Michael's VIP newsletter, Ready Fire Aim - right here.]

As usual, let me know what you think.

All success,

Jag Foo

Tags: E-MoneyMarketing, Online Marketing, Business, Marketing

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Let me ask you a question. Out of the 24 hours a day all of us have, how many hours of the day are we actually engaged in work?

And I mean full-on, no-holds-barred, productive work?

After we minus off the sleep hours…breaks we take…distractions we face…what we may essentially have left over for work could only be about 7 hours…or less!

In some of my previous posts, I talked about how to boost our productivity through managing our energy and working habits.

If we want to take a step further…we have to learn to replace ourselves.

Meaning getting others to do the work for us. And I don’t just mean outsource…

I mean to automate as much as we can. I’m huge huge believer of automation.

Think about traffic lights…and how it has replaced policeman directing traffic on the road.

Think about ATMs…and how it allow us to withdraw/deposit cash without the need to go through a bank employee.

It’s faster…more efficient..and effective!

Here’s a tool I use…WinAutomation…and a short video on how it works:

Go down to www.WinAutomation.com for a FREE download – for 30 days.

The TIME…and MONEY you will save will make the whole experience worthwhile.

I’m not done yet. But I’ll leave it here for now. More to come on how you can benefit from automation!

All success,

Jag Foo

Tags: Marketing, Business, E-MoneyMarketing, Online Marketing

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Take consistent action daily – it adds up!

I only came to be aware of this tool recently.

And to think this tool is a free one – from MSN AdCenter Labs. The name is “Audience Intelligence”. It’s seems like a lot of us are pre-occupied with the power tools at Google, that we forget that MSN AdCenter do also have potent “weapons” of their own.

Okay…here’s what this tool does – it helps you predict whether there is a commercial intent of an online visitor. Are they looking to buy something? Or just looking for information?

This is huge. Because if you are doing business online, and want the greatest return on your investment – your immediate target will be the crowd that are ALREADY set to buy.

This video shows how it works. Watch it now…

Here’s the link to MSN AdCenter Labs (Audience Intelligence):

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

All success,

Jag Foo

Tags: Marketing, Business, E-MoneyMarketing, Online Marketing

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So much so that many marketers, especially newbies, are immobilized by the sheer volume of information that is shoved forcefully into their already pitiful brain. Choke filled with information that they can’t absorb.

Then what happens?

Because of this “analysis paralysis”, they don’t take action. They don’t implement. All they care is finding out more information to feed their “need-to-know-more” desire.

But the “knowledge” they have gained amounts to nothing. When there is no execution.

Worse yet – instead of clarity – sometimes it leads to more confusion. And more clutter.

You find that familiar?

So today – I’m going to break down the process of marketing into simplified terms. However make no mistakes about it.

When I say “simple”, it doesn’t mean online marketing is simple. And it easy to get rich quick (which I think full of B.S!).

Far from it. Plenty of smart…AND…hard work are required. Especially at the start.

So if anyone tells you it is easy and you hardly need to lift a finger – do him and yourself a favor…give him a smack to wake him up!

Alright. Enough of the talk. Without further ado, let me present to you my…

4 Step Marketing Workflow

So you may look at the chart and think what the heck does this mean?

Let me explain…

First off, move your attention to the right side of the chart.

Selling online can be equated to the following formula:

Sales = Traffic x Conversions.

If you have 100 visitors, and 1% conversion, you have 1 sales.

If you have 100 visitors, and 10% conversion, you have 10 sales.

If you have 200 visitors and 10% conversion, you got 20 sales.

If you have 200 visitors and 20% conversion, you have 40 sales!

Make sense?

I’ve explained this concept before in my one of my previous entries, so you may already be familiar with it.

If not, this example should make it crystal clear.

Now from this example, it’s pretty easy to see one thing.

To increase your sales, you either increase your traffic…or your conversion…or both!

So do both!

Let’s now move on to the left side of the chart, as we go drill down deeper.

I will explain this left portion in 4 parts:

1. Targeted Traffic

Not every traffic is created equal.

Traffic from different sources will give you different results.

What you want to be looking for is quality traffic. Targeted traffic. Prospects that are looking to buy. Prospects that are relevant to your offer.

There are many sources of traffic you could use. Like articles, videos, social networks, social bookmarking and so on…

For me…I always prefer traffic that can come in fast…that are targeted…and I can have full control over.

You usually have to pay for such traffic.

When it comes to that…no paid traffic comes better than those from Google Adwords.

With Google Adwords, you have control…power…flexibility. It’s accountable…trackable…and measurable. I love Google Adwords.

2. Copywriting

Let me saying 1 thing…

Targeted Traffic Is Not Everything!

Why?

Because the traffic won’t convert if your sales page sucks!

That’s why I tell my clients. I help them to bring targeted traffic to their web page with Google Adwords.

But if the sales page is poorly crafted…doesn’t bring out the benefits well…doesn’t adequately trigger the buying emotion of the prospects…then you will just be throwing money down the drain.

So you need a good sales copy. You want higher conversions? Then constantly seek to improve your sales copy.

And it doesn’t end there.

3. Email Marketing

You want to be capturing leads. Most people won’t buy. If you got a 5% conversion…you are doing EXTREMELY well.

What about the rest of the 95% traffic that don’t buy? Are you going to let them go? Without even knowing who they are?

They may not buy now…but does that mean they won’t buy in future?

Capturing your prospects details and following up with them is absolutely crucial to your business.

Email marketing is the best way to build up your list. The list is your most valuable business asset.

As the proverbial saying goes – “The money is in the goddammmmm LIST!”

Very true. Indeed.

4. Testing, Tracking & Optimization

Jay Abraham, the marketing grand-daddy of grand-daddies, wisely says, “The only risk you can take is an inexpensive test”.

Test what you may ask?

All your sales variables!

You can be testing…

• Traffic sources
• Headlines (sales copy)
• Offer (sales copy)
• Benefits (sales copy)
• Guarantee (sales copy)
• Postscript (sales copy)
• Bonuses (sales copy)
• Keywords (Google Adwords)
• Ad Copy (Google Adwords)
• Site placement (Google Adwords)…

Tons of things you can test!

We test because we do not know for sure what works until we validate it.

And only with testing, can you know what is working well. And that allows you to work on that winning (control) element to give you better results.

Optimization helps put more money into your account.

When you know what doesn’t works for you…you take it out.

That saves you money. You don’t waste money on ads that don’t work.

Testing is crucial. And you need to be tracking the results.

When you get the results, you start optimizing based on it.

It’s the constant pursuit of perfection.

While you will NEVER be perfect…you can still strive to reach perfection. It’s the process of constant improvement that will take your business to a higher level.

Alright. I hope these make sense to you. Concentrate on these areas and you will do well. Guaranteed!

As usual, let me know your thoughts.

All success,

Jag Foo

Tags: Marketing, Online Marketing, E-MoneyMarketing, Business

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