eStrategyPro

Secret of using LinkedIn to gain power and influence

Terence Kam — Mon, 01 Apr 2013 02:33:33 +0000

Let’s face it. Most of us are not using LinkedIn properly. We mostly let it lie fallow and probably don’t know how to use it to gain power and influence. In this article, I will show you what you should be doing on LinkedIn that you’re probably not doing right now. If you use LinkedIn...

Why giving your work away for free will still make you obscure?

Terence Kam — Sun, 03 Mar 2013 11:00:39 +0000

Obscurity is a great threat to those who makes a living through the Internet. Is giving your work away for free the answer to this problem? Today, as more and more individuals, organisations and businesses are plugged in deeper and deeper into the Internet, the threat of obscurity gets stronger and stronger for businesses, creative...

Does the Internet reward the most gifted, capable and hardworking?

Terence Kam — Wed, 20 Feb 2013 06:47:00 +0000

Is the Internet a great meritocracy where the finest will automatically rise up to the top? This is the idea that believes that the Internet is a potent force that brings together the collective power of the ‘market’ to sift out the wheat from the chaff and bring the best to the top where it...

How you can lose by outsourcing to cheap web/graphic designers?

Terence Kam — Fri, 18 Jan 2013 01:13:34 +0000

In this sluggish economic climate, cutting costs by outsourcing web/graphic design to low-wage countries is a smart move right? After all, thanks to the Internet, accessing the global pool of skills has never been easier. In fact, there are websites that let talented individuals from low-wage developing nations fight for your money on the table...

Why is no one sharing your awesome content?

Terence Kam — Wed, 09 Jan 2013 13:15:45 +0000

You’ve often heard the “Content is King!” meme. But why is no one sharing your excellent content that you’ve lovingly and carefully created? The truth is that it is getting so highly competitive on the Internet that quality alone will not be enough to attract traffic. You can put in all your energy in creating...

Discover which iOS apps store password securely with iOS 6.02 bug

Terence Kam — Sat, 22 Dec 2012 01:07:13 +0000

Today’s article is a bit technical because it is related to Information Security. I realized that with lots with hacking incidents worldwide, small businesses are increasingly under the cross-hairs of international cyber criminals. So, I’m covering this area in future. If you think that IT security is not important and that no one will target...

Is online marketing really necessary?

Terence Kam — Sun, 04 Nov 2012 00:00:00 +0000

Recently, a small business owner commented that many self-employed tradesmen are still successful despite not having any online presence. He saw that they just go about their business, getting the job done without having much idea about social media and the latest trends in online marketing and strategy. So, he put forth this provocative question:...

Apple is losing the plot and is becoming a commodity

Terence Kam — Thu, 27 Sep 2012 11:45:38 +0000

Apple is the most valuable company in the world. Their most valuable asset is their brand. But lately, there are signs that it is fraying. This has grave implications for the future of their business. As I wrote in 7 Secrets of Tomorrow’s Highly Successful Internet Business, [Apple is] actually not a computer/electronics company anymore...

Secrets to discovering how much your customers will pay

Terence Kam — Sun, 09 Sep 2012 09:35:51 +0000

It is no brainer that you should charge as much as the market will bear. But the tricky question is, how much is that? If you price it too high, your business will be seen as an unethical price gouger, which needless to say, will damage your brand. If you price it too low, your...

Business-To-Business (B2B) or Business-To-Consumer (B2C)?

Terence Kam — Thu, 16 Aug 2012 12:21:26 +0000

Say you’re a budding Internet entrepreneur in search of a good business idea. Should you go for B2B or B2C business? In the former, you’re selling to another business. In the latter, you are selling directly to the consumer. My recommendation is that if you are new to business, it is better to go into...