EASCI Blog

Twitter Goes Down, World Ends

<a href="http://status.twitter.com/post/157191978/ongoing-denial-of-service-attack">Twitter is fighting an "ongoing denial of service attack"</a> today, and it highlights just how vital the service has become to those of us who use it. A friend asked me to get some bids for server-side development for a small real estate firm, and I was going to post ...

How to Spy on Your Customers

We all want to, right? We're hoping that there's a nice polite way to do it. Maybe they'll tell us what we want to know via a feedback form, or write us a lovely letter saying "hey, you, I'm angry about this thing." Some of them do. They are an eensy beensy minority. We can ...

Recent Sightings

In addition to <a href="blog/2009/jul/28/easci-cannes-lions-festival/" title="Cannes coverage">the Cannes Lions Festival</a>, members of the EASCI team have been popping up in various places. We've been remiss in getting the news to you, our loyal constituents. Until now!

After a recent talk at a Costco vendor's function in Seattle, Carmen had the ...

EASCI at The Cannes Lions Festival

The <a href="http://www.canneslions.com/" title="Cannes Lions">Cannes Lions International Advertising Festival</a> is one of the highlights of the year for marketers, creative directors, and advertising executives - not least because it takes place in Cannes in the summer. But also because the ideas shared at Cannes Lions tend to be <a href="http://community.microsoftadvertising.com ...

Things that Matter and How to Find Them

You may not have heard, but the City of Portland caused a little bit of a <a href="http://siliconflorist.com/2009/07/13/spec-work-portland-web-design-community-city-ur-doin-it-wrong/" title="Silicon Florist">kerfuffle</a> recently when they set up a <a href="http://www.portlandonline.com/support/index.cfm?c=50638">design contest</a> to help refresh the PortlandOnline.com website. The contest ...

What is Womenomics?

Put simply, <a href="http://trueslant.com/womenomics/" title="Womenomics Website">Womenomics</a> is proof of how putting women in charge is good for a company’s bottom line. The latest Pepperdine University study spent years tracking the performance of about 200 of the Fortune 500 companies and found the “correlation between high-level female executives and business success has ...

The Michael Owen Brochure

It's all well and good to pay attention to one's "personal brand" in this era of instant communication. But even <a href="http://en.wikipedia.org/wiki/Michael_Owen">Michael Owen</a>, a long-time international player for England and a soccer star of renown in the rest of the world, can flub it up.

Owen's current club, <a ...

Evolutionaries

We're suffering from a language deficit when it comes to talking about what we do for clients.

"Change management" presupposes reaction, albeit engaged reaction. It's not a bad tag as far as it goes, but it suggests a timeline: static-->change-->static. We don't like that; change is ever present. The question is who's driving the ...

Infinitives

Let's take as a given that, as a rule, sending out an email to all of your clients that contains a grammatical error in the first sentence is a bad idea. Let's further assume that that just happened to a humble web guy of a certain consulting firm on this, the Ides of May.</p ...

Blue Skies

Not actual blue skies, but the virtual ones - the kind that allow people to peer into the workings of government or the operations of a company.

We've been thinking a lot about clarity recently. If you visit our home page, you'll see a whole slew of media devoted to the topic. We have interviews with professionals working to ...