EMG / EastLake Marketing Group

8 Marketing Strategies Every Small Business Should Be Using

noreply@blogger.com (Donna M. Cephas) — Sun, 08 Jan 2012 16:00:00 +0000

There are eight very important marketing strategies every small business should be using to gain new customers and to retain current ones. I won’t go into detail on each one of them, because my...

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Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Mon, 02 Jan 2012 04:44:00 +0000

This week's question is: Is your marketing plan ready for 2012? Get In Contact Maddison D. Cephas EastLake Marketing Group The Small Business Marketing Spot 916.477.8424 - Direct Line I...

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I'll Be Back!

noreply@blogger.com (Donna M. Cephas) — Mon, 05 Dec 2011 00:12:00 +0000

It has been a wonderful, fun-filled, busy as all get out 2011. I am so looking forward to 2012. I can't wait to give my clients more of me, more of what makes them money and helps them grow their...

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New Contact Number

noreply@blogger.com (Donna M. Cephas) — Mon, 31 Oct 2011 02:03:00 +0000

As of today I have ended my eleven year relationship with Sprint. My new carrier is now T-Mobile. You may contact me at the following phone. 916.477.8424. Get In Contact Maddison D.Cephas...

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Question Of The Month

noreply@blogger.com (Donna M. Cephas) — Sun, 23 Oct 2011 15:00:00 +0000

This month's question is. How does your marketing efforts generate new business within your company? Get In Contact Maddison D.Cephas EastLake Marketing Group The Small Business Marketing...

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Old-School Closing Strategies That Work

noreply@blogger.com (Donna M. Cephas) — Sun, 18 Sep 2011 15:00:00 +0000

Once your marketing efforts gains a prospect's attention you have got to sell to them. Every business owner has to implement one or more of the following sales closes. How well you do that determines...

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Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Sun, 11 Sep 2011 15:00:00 +0000

This week's question is: How often do you utilize direct mail to generate new customers? Get In Contact Maddison D.Cephas EastLake Marketing Group The Small Business Marketing Spot...

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Marketing & Selling Your Product Or Service To Different Communication Styles

noreply@blogger.com (Donna M. Cephas) — Sun, 04 Sep 2011 15:00:00 +0000

There are four different types of communication styles. These styles are good to know when marketing or selling your product or service to potential and current customers. Knowing your communication...

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The Top 10 Business Magazines You Should Be Reading

noreply@blogger.com (Donna M. Cephas) — Sun, 28 Aug 2011 15:00:00 +0000

If you own or operate a business especially a start-up business, you should be reading the following magazines. I know, who has time to read a magazine while running and growing a business? I say,...

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What Does The Word Free Really Mean?

noreply@blogger.com (Donna M. Cephas) — Sun, 21 Aug 2011 15:00:00 +0000

What does the word free really mean? I'll tell you my theory in a second, hear me out first. The average consumer hears and sees the word free a gazillion times a day. So why is it that business...

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Finding The Valued And Not So Valued Customer Service Balance

noreply@blogger.com (Donna M. Cephas) — Sun, 24 Jul 2011 22:49:00 +0000

Customer service is essential if your goal is to have long-term repeat customers. There is a delicate balance involved; on the one hand you take care of your valued customers. What about the not so...

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The Ultimate Goal Is To Sell

noreply@blogger.com (Donna M. Cephas) — Sun, 17 Jul 2011 20:11:00 +0000

I love how some folks on the various social media sites seem to want to regulate the practice of selling a product or service. I guess us business folk are interrupting their conversations about what...

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The Most Important Thing To Do When You Want More Sales

noreply@blogger.com (Donna M. Cephas) — Sun, 03 Jul 2011 20:51:00 +0000

The most important thing any business should be doing to gain more sales is, market to the customers you already have. Marketing your product or service to current customer's is how you gain repeated...

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Guest Post - Designated Guerrilla

noreply@blogger.com (Donna M. Cephas) — Sun, 19 Jun 2011 15:00:00 +0000

This guest post is by none other than Jay Levinson, The Father of Guerrilla Marketing. I've been telling my client's this fact for years, however Jay expresses it a bit better. Enjoy! ...

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How To Successfully Marketing Your Product Or Service

noreply@blogger.com (Donna M. Cephas) — Sun, 05 Jun 2011 23:29:00 +0000

I am about to tell you exactly how to successfully market your product or service. Now to some of you what I am about to tell you may come as a shock. Some of you may wonder if what I tell you is...

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Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Sun, 29 May 2011 19:25:00 +0000

This week's question is: Do you market your own product or service? Get In Contact Maddison D. Cephas EastLake Marketing Group The Small Business Marketing Spot 916.548.6328-Marketing ConsultingI...

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Being Different Is How I Do Me

noreply@blogger.com (Donna M. Cephas) — Sun, 22 May 2011 15:00:00 +0000

I recently received a rudely worded email for a business owner I do not know or have ever done business with. She hails from the Bay Area. Our paths crossed because of a marketing campaign I am...

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Things I Have Learned

noreply@blogger.com (Donna M. Cephas) — Sun, 15 May 2011 15:00:00 +0000

These are a few very important things I've learned since starting and growing EastLake Marketing Group. I'd like to share these things with you. 1. Making a profit took longer than I thought it...

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Is Social Media Over

noreply@blogger.com (Donna M. Cephas) — Wed, 04 May 2011 17:00:00 +0000

I've been hearing a lot of talk of Social Media being over and done with. I find this to be a valid point in some areas. I don't think it's dead per say, just lost a bit of it's luster. I think that...

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Why Does It Take So Long

noreply@blogger.com (Donna M. Cephas) — Mon, 18 Apr 2011 04:11:00 +0000

I had a discussion the other day regarding marketing and advertising. One of the participates asked us marketing experts. Why does it take so long for a potential customer to make that first purchase...

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Neatness Counts

noreply@blogger.com (Donna M. Cephas) — Sun, 10 Apr 2011 11:00:00 +0000

Does neatness really count? It does when you market a product or service. A business cannot afford to be sloppy with their brand. When a consumer walks into a place of business. They should find a...

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Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Sun, 03 Apr 2011 16:00:00 +0000

This week's question is. How often do you send out thank you letters to your customers? Get In Contact: Maddison D. Cephas EastLake Marketing Group The Small Business Marketing Spot!...

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Why Should You Market Your Product Or Service

noreply@blogger.com (Donna M. Cephas) — Sun, 13 Mar 2011 15:00:00 +0000

Why should you market your product or service? If you are a large corporation or maybe even a well-informed small business owner, this post may not apply to you. Now for you other folks who still...

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How Persistent Are You When Selling Your Product Or Service

noreply@blogger.com (Donna M. Cephas) — Sun, 13 Feb 2011 16:00:00 +0000

Lately I have been seeing a ton of get rich quick marketing scams. The type that tell you anyone can make money off this or that just sitting on your sofa, etc. Or they tell you that there is no...

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Question Of The Week

noreply@blogger.com (Donna M. Cephas) — Mon, 07 Feb 2011 07:38:00 +0000

This week's question is: Are your marketing efforts generating new business, and if not, what are you doing about it? Get In Contact: Maddison D. Cephas EastLake Marketing Group The Small...

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