The answer: the right mix of ingredients – the best people, a dash of curiosity, a twist of creative experimentation, the right story, something a bit spicy, and a full scoop of authenticity – in the kitchen, as well as in communication. THANK YOU to our clients, media partners, industry friends, and others in Silicon [...]
Design ethics: flattery or plagiarism?
How would you feel if you created a piece of thoughtful, well researched, strategic content – and then discovered someone had plagiarized it? Robbed. That’s how we felt. Professionals in all areas of expertise spend countless hours developing high quality content to support their larger communications strategy. As a member of this community, it is [...]
This week in social media: Google+ is all-knowing, Sheryl Sandberg responds to Facebook rumors, and Twitter becomes an academic
This post is a recurring social media roundup of social media news and campaigns from the week. Our main goal is to provide information that keeps us in the loop and up to date about the state of social media. Without further ado, this week in social… Facebook rumors about teen user drop-off There has been recent [...]
A New Way To Think About Energy Efficiency
Energy efficiency is the quickest, most cost-effective way to cut energy consumption and greenhouse gases. You don’t have to be the the green technology business for very long to quickly become a fan of the concept of efficiency. It’s a trillion dollar opportunity worldwide. It’s also a tough sell. Ask anyone: Marcus Wilcox of Cascade [...]
November 2013 newsletter: 2014 planning, SEO, US/Asian comms & more!
Go big or go home Eastwick is going big. With 25 percent year-over-year growth, we’re expanding with additions to the executive team and launching a content marketing practice as part of our efforts to spread our wings and enhance our core practice areas. Agency growth is being driven by significant client development. Eastwick recently partnered with [...]
Ready for 2014?
“I’m already behind” is what I’m hearing most these days from communications professionals when I bring up the topic of 2014 planning. Most organizations have a set process for development of annual plans; and no matter where you are in the cycle, I’ve outlined three areas of focus below that can increase your strategic relevance [...]
Breaking boundaries: when East meets West
It’s been a year since I joined Eastwick, and a year since I moved across the world from Hong Kong, to the US. One of my biggest observations – Asian companies are obsessed with Silicon Valley, and companies in the US are obsessed with APAC. It’s a mutual love-hate relationship. Asian companies love the Silicon [...]
Go big or go home: lessons learned from Unify’s global re-launch
Opportunities like this don’t come often: relaunching a 165 year-old global company as a new brand and with new vision for their future. We knew it was special when Siemens Enterprise Communications asked us to partner with them to bring an all-new face – UNIFY – to the world, and after taking a deep breath [...]
SEO/SEM: a more integrated communications approach
Often when people think of public relations, they think of press releases, or some ambiguous form of public image management or promotion. In reality, PR pros do much more in the communications field than many people understand. Whether developing content to provide journalists with information about a company or product, brand positioning and storyline [...]
Social Media Best Practices: The Holiday Edition
It’s mid November and holiday music has been filling retail establishments for what…three weeks now? Social media holiday campaigns are well on their way. While you gear up for your organization’s holiday plug, educate yourself on best practices, worst practices, and examples. In the ever-evolving field of social, campaign tactics this year will certainly be [...]
Eastwick security salon: Viagra, strippers and the “Snowden Effect”
Believe it or not, there is a cybersecurity connection to all of this. Viagra A few weeks ago, I attended a talk by Patrick Peterson, CEO and founder of email security start-up Agari, who shared his stint as an undercover cybercriminal. He was investigating, in particular, the economy and infrastructure of the underground cyber-pharmaceutical [...]