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Professional Development: Eastwicker Goes to London!

Posted in: Culture  |  By:

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Hey there! My name is John and I’m an account coordinator based in Eastwick’s Silicon Valley office. At Eastwick, we are a group of hard-working, fun, and quirky individuals. Above all, we hunger to learn and share our knowledge. We believe that investing in our employees is a priority and have recently been named by [...]

Analysis: Now Dawns the Era of F2F Events

Posted in: Culture, Industry  |  By:

F2F Events

The original post was published on Sam Whitmore’s Media Survey in October 2014.   All PR pros value coverage. How many value face-to-face events? Too few, considering how important they’ve become. Here’s why. In an era of plummeting CPMs, most publications find more profits in events than in web advertising. Editors often double as event [...]

The Art & Science of Event Strategy

Posted in: Culture, Industry  |  By:

Event Strategy

  My 40th birthday was earlier this year, and it could have been a disaster. My husband is terrible at planning events, always worried he will under-deliver. My entire family lives in Canada, so 3,000 miles is a natural barrier. I was prepared for cake and a pity party. To my total shock, I was [...]

10 Crazy Things and Cool People at the Web Summit

Posted in: Culture, Industry  |  By:

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What a week. First the Web Summit in Dublin, where the center of the tech world came together, and then to London to see Eastwick clients and partners. So inspired. I’ll be posting later about the more serious takeaways from the Web Summit – my first, but definitely not my last. But first, here’s a [...]

October 2014 Newsletter: Purposeful content marketing, client news & more

Posted in: Newsletter  |  By:

Purposeful Content

Purposeful Content Marketing The way we consume content is rapidly evolving, and with that comes an array of challenges and opportunities for marketers. Posting new, unique content regularly is no longer enough. It’s becoming increasingly important for marketers to incorporate purposeful content that maps back to their overall inbound marketing strategies. Check out these tips from Sahana Jayaraman, [...]

Seeing Friends and Gaining Insights at SPI

Posted in: Industry  |  By:

SPI Las Vegas-01

      Last week I attended the Solar Power International (SPI) Conference in Las Vegas and it was a great event forseveral reasons. I reconnected with some old friends, including Dan Kalafatas and Adam Capage with renewable energy provider 3Degrees, Stephen Lacey, editor with Greentech Media, Rick Umoff, counsel at SEIA and Brian Lynch, [...]

How to Extend the Moment with Good Online Content

Posted in: Best Practices, Industry  |  By:

Good Online Content

  Content is the fuel to building deeper engagements, sharing your company’s point-of-view, attracting a pipeline of customers, and building brand advocates. It’s also an essential component to extending the conversation online to any “earned engagements.” Many of our clients at Eastwick secure speaking opportunities, briefings with journalists, or high profile opportunities, such as broadcast. [...]