The Easy Tiger Corp Blog

More Bizarre Mail

noreply@blogger.com (Phil Watson) — Tue, 29 Sep 2009 17:41:00 +0000

If you've been following this blog you'll know we got a couple of very weird emails in the two weeks since our World's Dirtiest Underwear Competition was announced. The first was a submission of a pair of underwear by Andy who claimed to live in a bin in Sheffield. The second was from a woman named Janine who claimed to be an agent collecting underwear for a rich Japanese man. Yesterday the following email arrived with the subject "fuck me phil im on top of the world".

hello philip

i just had to send you a quick email to tell you how my life has changed
since i showed you my underwear , last wednesday this fat bird called janine
turned up at my bin and said this nippon fella wanted to buy my pants and meet me
at first i thought it was a ploy by my ex who owns the house thats in front of my bin
to get me gone , but no it was for real , so i was whisked to new york to meet this fella
cant pronounce his name properly , he says just call him dave for short , and all of a sudden im a star , he gave me a cheque for 20000 yen which i bet is loads of quids and has commissioned me to produce another pair of pants in 6 months time , heres a pic of me at the s.p.a.m (shitty pant annual meeting) , speak soon

all the best

andy

Attached was the following photo:

Apparently We've Inspired a New Section in the B3ta Newsletter

noreply@blogger.com (Phil Watson) — Fri, 25 Sep 2009 17:44:00 +0000

Thanks B3ta!  We love you, even though you think we're shit!


: SHIT INTERNET DRAGONS DEN
  Red-hot new feature that will make us rich
 
  >> Pre-soiled underwear <<
  Yeah yeah, we're aware it's big in Japan but
  flipping heck. These guys "makes pre-stained
  clothing that free people from the
  embarrassment of having soiled clothing by
  selling clothes that come already soiled".
  Mostly pre-skidmarked pants.
http://easytigercorp.co.uk/

Best Email Ever!

noreply@blogger.com (Phil Watson) — Mon, 21 Sep 2009 13:26:00 +0000

This arrived in my inbox this morning:

Dear Sir

My name is XXXXXXXXXX , i am the UK representative of Hirihachi Octonawagi of japan, Mr

Octonawagi is a connoisseur and collector of "vintage" male underwear , as such he scours

the world looking for additions to his ever growing collection , he happened to stumble upon

your blog on the world wide web and was instantly taken with a fine specimen in white and blue

that you have displayed and would be willing to start negotiations to acquire them , if agreeable

we can arrange collection by international courier .

kindest regards

XXXXXXXXXXX PHD GCSE MDMA

Drunken Bullsh*t Interviews with the Easy Tiger Founders

noreply@blogger.com (Phil Watson) — Fri, 18 Sep 2009 14:57:00 +0000

I met up with Mark (the other founder of Easy Tiger who has since left the company) the other night and over a couple of beers because we are very very vain we interviewed each other using the shitty video recorder on my Blackberry. It's not pretty but there are a couple of good moments jammed in here.

The First Brave Soul Entered The Competition

noreply@blogger.com (Phil Watson) — Wed, 16 Sep 2009 18:44:00 +0000

... and the first entry is from Sheffield, UK. The man claims to live "in a bin" (garbage can if you're a North American). I'm not sure what this dude has done to these but its pretty wretched.

If you'd like to enter the competition as well and have the chance to win £100 (roughly $USD 165) then go to http://easytigercorp.co.uk/?page=competition2.

The Pair of Dirty Underwear Easy Tiger's Undies Are Based On

noreply@blogger.com (Phil Watson) — Tue, 15 Sep 2009 10:55:00 +0000

OK so I'm starting to have my doubts that the whole "Dirtiest Underwear In The World" competition is going to be the massive viral marketing sensation I thought it would be, since the very thought of putting a pair of my own skiddies on the Internet scares the shit out of me, pardon the pun. Anyway I've decided to put the development pair up here so you can all have a good laugh at my expense and we can get this thing started on the right note.

The pair of shit stained undies you see above were "developed" in the following way: First I ate some food guaranteed to make me sick. I chose burritos because I'm allergic to cheese. Then I went to the handicapped loos at work on my lunch break and made a poo smoothie. Then I put on a fresh pair of drawers and fisted myself. And that was it, the beautiful image you see above was created.

You're probably wondering why this underwear looks nothing like the underwear that we put up for sale. That's because we originally asked an artist to design it but she wouldn't admit to ever having soiled a pair of panties herself and so insisted that we provide her with a picture of a real pair to illustrate what we were after. The fact her version looks so different from the above suggests to me she probably had created a real one before but was too ashamed to admit it.

If you want to enter the competition go to: http://easytigercorp.co.uk/?page=competition2

The Dudes The Ladies Want to Sex

noreply@blogger.com (Phil Watson) — Fri, 11 Sep 2009 20:39:00 +0000

This one's for the ladies. It's outtakes of the dudes from Spindle and Wit wearing our new Logo shirt. Check it out on Flickr.

Any London dudes want to be a model

noreply@blogger.com (Phil Watson) — Fri, 04 Sep 2009 10:05:00 +0000

Hey there friendly friends. So it's been pretty quiet around the Easy Tiger office and I bet you're wondering why, or at very least I hope you're wondering why. The reason is that we're gearing up for a press release for a competition we're doing. I'm not going to tell you just yet what its about but I think you'll be excited because unlike the youtube ad competition we did, this is one everyone is going to be able to participate in. It's going to be way way more fun, and a shit load grosser. Also like last time there is going to be money involved.

To get us from here to there though I need to sort out the photos on the website. As per your recommendations from the last post we changed the Easy Tiger logo shirt, to the sexy new black ones, but I don't have any pictures up of people wearing them just yet. That's where you guys come in. If any of my London friends want to be the model for the photos let me know. There is no money involved but obviously you get one of the wicked cool shirts and I'll be in your debt forever. I may even let you have sex with my sister. She has to consent though. We tried it the other way last time and it didn't work out so good.

One last thing: you have to be a dude, be in London this weekend, and be the kind of dude ladies might want to sex.

I Need Your Fashion Advice

noreply@blogger.com (Phil Watson) — Mon, 17 Aug 2009 19:37:00 +0000

So we were supposed to have a fashion intern starting today but she bailed on us. Officially it was because she couldn't afford to do an unpaid internship but I kind of think she was worried what might be involved in "Stain Design". Anyway I was kind of looking forward to having a second set of eyes from a fashion perspective because sometimes I'm not sure if my fashion judgement is all that good.

If any of you reckon you have a good eye for fashion can you take a look at the proposed new design for the shirts versus the old shirt and let me know which you prefer. Cheers all.

Old shirt

New Shirt White

New Shirt Black

My personal favourite is the new black shirt. Amazingly our printer sent me one with a blue sparkly logo which is pretty rad but I think maybe it makes me look a little "soft".

Newslite.tv Interview

noreply@blogger.com (Phil Watson) — Mon, 17 Aug 2009 13:22:00 +0000

This is an interview with Newslite.tv, a website devoted to weird news, a couple weeks ago.

http://newslite.tv/2009/08/06/prestained-pants-does-this-ide.html

Leave London Now

noreply@blogger.com (Phil Watson) — Fri, 14 Aug 2009 14:36:00 +0000

Got a message the other day from one of my friends in London who is originally from Mumbai. Apparently one of his friends from back home, not knowing that he knew me, emailed him a link to an article on Easy Tiger and told him this was a reason not to stay in London. Brilliant!

Japanese Astronaut Underwear Article and Letter to the Editor in Response

noreply@blogger.com (Phil Watson) — Tue, 11 Aug 2009 09:42:00 +0000

Here is another article about dirty underwear in the Times (London). Below is our letter to the editor in response.

From The Times

July 31, 2009

Astronaut Koichi Wakata didn't change underwear for a month

The Japanese astronaut Koichi Wakata is looking forward to fresh sushi, a hot shower and some clean clothes when he gets back to Earth. Since his fellow crew did not complain, the pants are being judged a success

Jacqui Goddard, Miami

After circling Earth 2,208 times and enduring numerous near misses with speeding space junk, Koichi Wakata could be described as the kind of person who flies by the seat of his pants. But the Japanese astronaut proved during his 138 days in space that he is not the kind of person to kick up a stink about things.

As the space shuttle Endeavour prepared to return to Earth yesterday, bringing Mr Wakata home from the International Space Station, where he has been since March, he revealed that he had been wearing the same pair of prototype pants for a month, all in the name of science.

Designed to resist the rigours of lengthy space travel, the anti-static, flame-resistant, odour-eating, bacteria-killing, water-absorbent smalls have been put through their paces as part of a project aimed at ensuring that future space travellers will need only minimal space in their suitcases.

“We’re going to go beyond the Moon some day, and little things like this will seem like really, really big things when you’re far away from Mother Earth,” Mike Suffredini, manager of Nasa’s space station programme, said.

If Mr Wakata’s colleagues noticed that he had been skimping on his laundry, they were polite enough not to let on — and he refrained from bringing it up in conversation. “I haven’t talked about this underwear to my crew members,” he said during a pre-landing press briefing.

He added: “I wore it for about a month and my station crew members never complained, so I think the experiment went fine.”

Mr Wakata, 46, ate a number of curries in space, along with Japanese-style dishes such as salmon rice balls. He said that upon his return to Earth he looked forward to eating fresh sushi and cold noodles and taking a hot shower.

Mr Wakata’s special clothing range was designed by the Japanese space agency, Jaxa. It also includes socks, T-shirts, trousers and leggings, all made of cotton and polyester with a futuristic-looking silver coating.

The clothing made its debut in orbit last year when Takao Doi, another Japanese astronaut, tested it out for 16 days. But scientists wanted the product put through more rigorous testing to assess its durability.

Other astronauts on the space station usually pack their dirty laundry into unmanned Russian cargo ships, along with their rubbish, then send the craft back towards Earth. They burn up en route.

This was not an option for Mr Wakata. His clothing has been placed in special bags ready to be taken to a laboratory, where experts will examine how well it held up to the challenge.

Eager to prove that he was not just a space clothes horse, Mr Wakata talked about the success of the other tasks he performed while in orbit.

One was the testing of a “magic carpet” — a white sheet that acts like a surfboard, allowing the astronaut to move through the cabin standing upright. “I flew on this magic carpet by using adhesive tape so that the soles of my feet stayed on it,” he said.

The test was among 16 unorthodox experiments suggested by Japanese schoolchildren to see how various items performed in zero gravity. Others included how to fold and store laundry when the garments kept floating away, and how to administer eyedrops in space.

Endeavour touched down at the Kennedy Space Centre in Florida at 10.48am (3.38pm BST) yesterday.

LETTER TO THE EDITOR

Dear Sirs,

We noted with interest your reporting about the Japanese astronaut, Koichi Wakata, who spent 30 days in space wearing the same space age underwear. While we see the special water absorbing, anti-bacterial underwear as an incredible advance in undergarment technology, we can't help but think this invention is not the most practical solution to the problem of being unable (or unwilling) to change ones underwear for days on end.

At our company Easy Tiger Corp, we manufacture Pre-Stained Underwear, that is underwear that already have stains printed in them. The purpose of having the stains printed in, is so that if you get caught with dirty underwear you can just say they came that way. This solves the same problem as the astronaut briefs but undoubtedly costs only a tiny fraction of the amount.

--
Philip Watson
CEO
Easy Tiger Corp

German Underwear Thief Article and Easy Tiger Letter to the Editor Response

noreply@blogger.com (Phil Watson) — Wed, 05 Aug 2009 09:21:00 +0000

Hey there, hope you enjoy this. It's an article about a German underwear thief from July 21st and our Letter to the Editor in response. Don't know if it got printed but somehow I doubt it.

http://www.telegraph.co.uk/news/newstopics/howaboutthat/5877141/Man-arrested-for-stealing-1000-pairs-of-pants.html

Man arrested for stealing 1,000 pairs of pants

A German man has been arrested after police discovered he had stolen more than 1,000 pairs of underpants and swimming trunks from a sports centre.

By Our Foreign Staff and Agencies in Berlin
Published: 10:39AM BST 21 Jul 2009

Police then came across the enormous collection of underwear while searching his flat Photo: GETTY

Police in the western German town of Gelnhausen recovered more than 1,000 pairs of underpants and more than 100 pairs of swimming trunks after catching a thief snatching another three pairs for his collection.

The 46-year-old man was caught in the act on Sunday while visiting the sports centre.

Police then came across the enormous collection of underwear while searching his flat.

"They were all evidently in use, but had been washed and neatly stacked away," a police spokesman said on Monday.

Police are now investigating where all the underwear came from. The suspect claims to have acquired the pants and trunks from car-boot sales and over the internet, police said.

Easy Tiger Corp Letter to the Editor

Dear Sirs,

We noted with interest your article about the gentleman in Germany whose apartment contained more than 1000 pairs of used mens underwear. Our company manufactures pre-stained mens underwear because we believe the best way to combat the embarrassment of being caught with soiled underpants is to be able to say you bought them that way. Certainly if the gentleman had been aware of our underwear he could have avoided the shame of being caught leaving a sports club with six other mens stained underwear.

Even outside the world of fetishism Pre-Stained Underwear is rapidly becoming a must-have fashion accessory. We have been getting a significant amount of interest in our products from Germany but the greatest number of sales and hits on our website www.easytigercorp.co.uk come from the UK followed by the US.

Regards,

--
Philip Watson
CEO

Easy Tiger Corp

You Tube Ad Competition Winners Etc.

noreply@blogger.com (Phil Watson) — Mon, 27 Jul 2009 16:00:00 +0000

You guys might not be aware but over the last couple months we at Easy Tiger have been trying our hardest to solicit entries for our Youtube ad competition for our Pre-Stained Underwear. That competition ended last night, and now I have the pleasure of showing you the two best entries.

The winner of the competition (and the £500 prize) is by Olga Barr from the multi award winning advertising agency One Eyed Dog Films. Check it out below.

The runner up is by Asendes an Indian Interactive Design studio. It's funny too but mostly very strange.

In other news, due to economies of scale we have managed to drop the price of our underwear to £9.48. This was originally the price we intended to sell them at but because we were only producing a couple pairs at a time it just wasn't possible.

Lastly, I will be doing an interview on American rock radio at 9PM GMT tonight (or 3PM local time in Illinois). You can listen to it on the internet at www.wxrx.com.

Youtube Ad - You Never Know When Something Bad is Going to Happen

noreply@blogger.com (Phil Watson) — Fri, 10 Jul 2009 20:55:00 +0000

At long last we have our Youtube ad. It was directed by Julian Green. Take a look and let us know what you think. I should note this was done seperate from our Youtube Ad Competition, so if you think you can do better please submit a video. There's £500 to be won.

Ideally Julian would have liked to edit it more but I'm impatient. If you think it should be changed drop a comment. So far proposed changes have included:

- Fade out with the website name and logo at the end

- Drop the "good enough" comment

- Make sure to keep the "good enough" comment

- Mike the balls

If you can think of anything else, let us know.

Also if you think the ad is funny, please feel free to email it to whoever you like or post it on your Facebook wall. We won't mind ;)

This is brilliant!

noreply@blogger.com (Phil Watson) — Thu, 09 Jul 2009 11:36:00 +0000

Just found a forum where people are slating our undies. I love my life ...

http://www.godlikeproductions.com/forum1/message834700/pg1

Best quotes:

"I'm not sure what's more disturbing... the product or the maker's reasoning behind why men would buy them!" - Andromeda

"The man who came up with this must work for the US government as only federal workers are that stupid." - Nailer45

"DAMN IT!!!! They stole my idea! I was going to call them 'fudgies'" - Roick

"They call that a skidmark??!!! Pffft...I'll lay a landing strip 3 times that size and throw in some corn for FREE to anyone who wants them!" - Dick Strong Nli

Easy Tiger Internship!!

noreply@blogger.com (Phil Watson) — Fri, 03 Jul 2009 19:42:00 +0000

Hey there all. We're recruiting! Well sort of ... anyway if you know anyone who is interested please forward them this link.

http://london.craigslist.co.uk/med/1252257372.html

Youtube Ad in the pipes

noreply@blogger.com (Phil Watson) — Fri, 03 Jul 2009 13:08:00 +0000

On Wednesday we shot a Youtube video for you guys that I think you'll enjoy, especially if you don't like me so much. The video involves me getting kicked in the nuts (for real), and unfortunately because I fluffed my lines a bunch of times I ended up getting kicked 8 or 9 times in my bits and pieces. Not so pleasant.

The original idea was actually much better, and instead of having me get squared, involved me getting pepper sprayed in the face. Turns out though that pepper spray is a "Prohibited Weapon, under S.5 of The Firearms Act 1968" in the UK, and the person who I approached to spray me in the face (a girl I rather heartlessly broke up with in Tescos between the cheap DVDs and the fruit and veg), decided it would be a smarter idea not to involve herself, despite how tempting I had made it.

So the video we made is not as awesome as the one I wanted to make but I promise it will be good. I'll let you know when it's ready ...

PS. Does anyone who is reading this have any wicked good nerd skills? I've been trying to get Feedflares to work with Blogger and it doesn't seem to be working. Any advice?

Rebecca's Bday Etc

noreply@blogger.com (Phil Watson) — Tue, 30 Jun 2009 16:05:00 +0000

So I was invited to my friend Rebecca's birthday party the other day. She is the lovely chick who wrote the article in Real Business about us last week. Apart from the bit where I tried and failed (miserably) to sleep with my ex girlfriend's best friend, it was a really good time. Since it was Rebecca's birthday, and since I'm pretty shameless, and since she kinda wanted some I gave her some "nasty knickers". Photos on Flickr.

In other Easy Tiger news, we were mentioned on the radio in New York on the classic rock station 104.3 FM last week, as well as a small radio station in El Paso texas. I don't know what they said but if other reactions are anything to go by they probably called us delusional retards. Also we were mentioned in a Lebanese Art Magazine. I think they probably have a looser definition of Art in Lebanon ...

Also two lovely people mentioned us in there blogs, so I'm going to give them a shout out just for having such damn good taste. Thank you Sanaz and Silver.

Easy Tiger Underwear Submission for www.screwyourecession.ca Competition

noreply@blogger.com (Phil Watson) — Thu, 25 Jun 2009 14:10:00 +0000

So this our submission for the www.screwyourecession.ca competition to see who can come up with the best tip for a cheap night out. Take a look and let us know what you think (whether good or bad).

Easy Tiger featured on racist anti-white blog - yikes

noreply@blogger.com (Phil Watson) — Thu, 25 Jun 2009 10:54:00 +0000

We've let down quite a few people over the years, our mums, our dads, ex girlfriends, blind people we've abandoned half way across the road, but apparently we've really done it this time. According to White Watch, a racist blog about the failings of white people, we've let down our entire race. Our article from the Londonist was reposted there with the title " Stupid White Inventions: Pre-stained Underwear", tagged with "Perverts and Predators", and "Stupidity". Ow.

Anyway sorry race. We'll make you proud of us some day, we swear.

Apparently we are mentioned in Trend Hunter Magazine

noreply@blogger.com (Phil Watson) — Tue, 23 Jun 2009 13:02:00 +0000

Found this article while browsing the old internet. I don't think they like the idea so much. According to Trend Hunter "Easy Tiger Corp’s pre-Stained underwear are an utterly disgusting and revolting find." Excellent.

http://www.trendhunter.com/trends/pre-stained-underwear-easy-tiger-corp/

Londonist Interview (and another one)

noreply@blogger.com (Phil Watson) — Mon, 22 Jun 2009 17:13:00 +0000

So today was a pretty big day for us at Easy Tiger. We got featured in the Londonist in what I think is the funniest interview we've done so far. Check it out, and then send it to all your friends, because lets face it, its going to be one hell of a lot better than the usual fake motivational picture forward. http://londonist.com/2009/06/londonist_interviews_a_man_who_sell.php

The following interview with Real Business is pretty excellent too but if I had to choose one it would be the above. My favourite part in this one is '"Skid marks are a huge deal for the modern man," says Watson gravely.'

http://www.realbusiness.co.uk/business-comment/5650166/prestained-underwear-the-next-big-thing.thtml

Easy Tiger Underwear As Weapon

noreply@blogger.com (Phil Watson) — Mon, 22 Jun 2009 09:32:00 +0000

Here are some photos I took the other night. The idea was to get our friend Morgan to pose for us, allowing us to get us some shots we could use to advertise the underwear. Unfortunately these two drunk girls got ahold of them, and the following pictures are the result.

Roller Derby - First Print Ad for Easy Tiger

noreply@blogger.com (Phil Watson) — Fri, 19 Jun 2009 10:55:00 +0000

If you're at loose ends tomorrow afternoon (Saturday June 20th) my roller derby team the London Rockin Rollers will be playing the Royal Windsor Rollergirls at 4pm. It should be a good laugh.

The program will be a collectors item too as it is will be the first publication to feature a print ad by Easy Tiger. See below. For whatever reason it seems to be showing up here in inverse colours to what it actually looks like in real life but you get the idea. If you're not English, pants in the UK has the double meaning of underwear and a bit crappy.