eBay research tools
Analyze and grow your business with eBay research tools.
What are eBay research tools?
Exclusive to eBay, Product Research and Sourcing Insights let you research what your competitors are doing, how they’re doing it, and how you can improve your own listings on eBay. Optimize your business performance using data from millions of eBay transactions to scope out your competition and make informed decisions about your listings and merchandising.
Product Research
Product Research helps you determine what to sell, when to sell it, and at what price. Research recent marketplace price trends and real-world sales data for millions of items to optimize your listings. Analyze markets, competition, hot trends, and products to find the best-selling items on eBay. You can also:
-
See how products are performing across all eBay marketplaces
-
View clear, easy-to-understand statistics, graphs, and charts
-
Get an overview of which products are popular, successful strategies for attracting buyers, and potential areas to improve
-
Search by keyword or product and use the filters to get the information you want
The best part: it’s free to all sellers. Find it under the Research tab in Seller Hub.
Product Research highlights
Get ahead of the competition by using these features to your advantage.
By researching top-performing listings and comparing listing details—such as photos, price, and item specifics—you can get hints on how to better optimize your listings. You can also identify data-driven keywords that could attract customers to your listings.
View high-level metrics such as the percentage of listings with free shipping and average shipping costs, to understand how your business compares to the competition.
By analyzing trends in prices, sales volumes, and product availability over time, you can optimize your pricing strategy, more accurately forecast your inventory and sales, and better understand changes in supply and demand. The tool also allows you to filter by item condition or sales format.
If any of your listings are underperforming, use Product Research to find competitive listings and identify best practices for photos, price, item specifics, and more. A few minor changes to your listings could make a huge difference in attracting buyers.
Sourcing Insights
With Sourcing Insights, you can see top-performing categories, identify what’s selling well in those categories, and make informed decisions about what to sell next. You can also:
-
Identify categories with high demand and low supply
-
See trends over time, and stay ahead of seasonal demand
-
Use sales data to refresh your inventory based on what buyers are looking for
Sourcing Insights is available to sellers with a Basic or above Store subscription and can be found in the Research tab in Seller Hub.
Sourcing Insights highlights
Use these features to get the insights you need to grow your business.
Find high-potential categories—marked as “Great Opportunity”—that have high search volume and not enough active listings to meet the demand.
Make data-driven decisions about when to expand into new categories by digging into monthly sales trends.
Explore data on what buyers are looking for, and what they’ve bought. See which item specifics get the most impressions and clicks, which item specifics combinations perform best, and more.