Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

The Insider’s Guide to:

* Understanding search engine optimization like the pros
* Making money from SEO consulting
* Getting into the inner circles of the SEO industry
* Choosing the right SEO troubleshooting tools for your SEO problems
* Fixing search engine penalties
* Using your competitors to your advantage
* Using alternative search engines
* Testing your SEO for optimal performance

The Secrets series reveals:

* Authoritative information in highlighted areas
* Exceptional advice in the margin notes
* Unique insight from years of author experience
* Rarely revealed tips and techniques
* Invaluable shortcuts and workarounds
* Insider Tips – Expert advice to help you optimize performance
* Valuable Insights – Eye-opening descriptions of poorly documentedor undocumented features and procedures
* Unbeatable Advice – Real-world workarounds and little-known tipsand techniques

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

• Explore the underlying theory behind SEO and how search engines work
• Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
• Examine a number of advanced strategies and tactics
• Understand the intricacies involved in managing complex SEO projects
• Learn what’s necessary to build a competent SEO team with defined roles
• Glimpse the future of search and what lies ahead for the SEO industry

It captures most of what is known about Search Engine Optimization copywriting and how to do it right. Practical Search Engine Optimization Copywriting is pretty much the sum-total of what I know about Search Engine Optimization copy. Not just the theory, but the practice. How to do it right. How to handle the difficulties. And most importantly, how to balance the needs of Google against the needs of your human readers.
What you’ll learn

You’ll learn from practical, realistic examples:

* 8 clever techniques that Search Engine Optimization copywriters use every single day — techniques that will help you avoid most of the problems you’re having with your Search Engine Optimization copy now
* How to resolve the 15 most common conflicts between what Google wants and what your readers want
* That Search Engine Optimization copywriting doesn’t have to take as much time as it’s currently taking you (or you fear it might)
* And much more…

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online presence
This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Social Networking is all about developing connections or ties between friends and associates. While people have always networked with one another the Internet has allowed us to network with people all over the world easily.
Any interest or cause can support its own social network, where fans and followers can meet, chat, and share their views. But building a social networking site from scratch involves some complex logic, and some serious coding.

This book shows how to build a scalable, enterprise-ready social network using ASP.NET. The book uses the latest features of ASP.NET 4.0 and .NET Framework 4.0 to provide a platform that is efficient, easy to maintain, and extensible. Whether you want to build your own social network, are developing a social site for a customer or employer, or just want a practical guide to developing complex ASP.NET applications, this book is ideal for you.

The book starts by planning the essential features of your social network, and then building a ‘community framework’ that will give your site a solid foundation and enable you to add all your social networking features. You can then go on to create user accounts, profile pages, messaging systems, ‘friend’ relationships between members, photo galleries, blogs, forums, groups, and more. Along the way you will see MEF, Entity Framework, LINQ, AJAX, C# 4.0, ASP.NET Routing,and other features of ASP.NET 4.0 put to practical and interesting uses. There is also integration with other technologies like Silverlight, Flash, XINHA WYSIWYG editor, reCaptcha, Lucene.NET and Cropper and you also look at custom implementation of authentication and profile features for the website.

This book will show you how to create a scalable, maintainable social network that can support hundreds of thousands of users, complete with multimedia features.

A step by step guide to building enterprise-ready social networking and community applications with ASP.NET 4

What you will learn from this book :

Make key decisions about architecture and the tools to use
Build a solid ‘community framework’ to give your site a strong foundation; the principles explored this framework will apply to any large-scale web application
Create user accounts, set up a permissions system, and handle password encryption
Work with user profiles, and establish ‘friend’ relationships between different users
Allow users customize their profile and communicate with one another
Work with photos, forums and start tagging, commenting, voting etc.
Understand core concepts of Entity framework and work with it in a layered environment
Understand core concepts of MEF and see how it helps build pluggable components
Moderate the site, ensuring safety, dealing with cross-site scripting (XSS), privacy, and decency
Utilize the Model View Presenter pattern with ASP.NET 4.0 to enable creation of automated test cases
Add an internal search engine using SQL Server and Lucene.NET
Work with appropriate design patters to create a scalable long-lasting enterprise framework

Approach

Each chapter starts by showing the user experience we are going to create in the chapter. It then has a section discussing the major design decisions we face in building these features, and finally presents the ‘solution’ including the overall architecture and highlighting the most important code elements.

The book presents a lot of real-world code, with comprehensive explanation and discussion. The full social network application is available for download from the Packt website, for you to examine, study, and modify.

Who this book is written for

This book is written for ASP.NET and C# developers who want to build an enterprise-grade Social Network, either for their own business purposes or as a contract job for another company.

The book assumes you have prior experience of developing web applications using ASP.NET 4.0, C# , SQL Server 2008, and Visual Studio .NET 2010. If you working with earlier versions of any of these, you can still go ahead and use this book as a guide to get you going. The book focuses on topics that will be of interest to existing developers and not on providing step-by-step examples for each detail.

The ASP.NET MVC 3 Framework is the latest evolution of Microsoft’s ASP.NET web platform. It provides a radically new high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET 4.

In this, the third edition, the core model-view-controller (MVC) architectural concepts are not simply explained or discussed in isolation, but are demonstrated in action. You’ll work through an extended tutorial to create a working e-commerce web application that combines ASP.NET MVC with the latest C# language features and unit-testing best practices. By gaining this invaluable, practical experience, you’ll discover MVC’s strengths and weaknesses for yourself—and put your best-learned theory into practice.

The book’s authors, Steve Sanderson and Adam Freeman, have both watched the growth of ASP.NET MVC since its first release. Steve is a well known blogger on the MVC Framework and a member of the Microsoft Web Platform and Tools team. Adam started designing and building web applications 15 years ago and has been responsible for some of the world’s largest and most ambitious projects. You can be sure you are in safe hands.
What you’ll learn

Gain a solid architectural understanding of ASP.NET MVC 3, including basic MVC
Explore the entire ASP.NET MVC Framework
See how MVC and test-driven development work in action
Capitalize on your existing knowledge quickly and easily through comparison of features in classic ASP.NET to those in ASP.NET MVC
Learn about the latest security and deployment issues, including those related to IIS 7

If you are familiar with creating HTML web pages but aren’t familiar with creating dynamic, data driven web applications, you should consider learning ASP. And Sams Teach Yourself ASP.NET 2.0 in 24 Hours, Complete Starter Kit is the perfect learning tool. The Starter Kit provides the unbeatable combination of programmer/author Scott Mitchell and the step-by-step learning method of the best-selling Sams Teach Yourself series. The accompanying CD includes Visual Web Developer 2005 Express, a lightweight, easy-to-use and easy-to-learn web development tool, and all projects developed in the book’s examples.
About the Author
Scott Mitchell has authored hundreds of articles on Microsoft Web Technologies since 1998. In addition to his vast collection of online articles, Scott has written five previous books on ASP/ASP.NET, including Sams Teach Yourself Active Server Pages 3.0 in 21 Days; Designing Active Server Pages; ASP.NET: Tips, Tutorials, and Code; ASP.NET Data Web Controls and Sams Teach Yourself ASP.NET in 24 Hours. Scott has also written a number of magazine articles, including articles for Microsoft’s MSDN Magazine and asp.netPRO. Scott has been a speaker at numerous ASP/ASP.NET user groups across the country and at ASP.NET conferences.

jQuery is a powerful, lightweight JavaScript library that simplifies various web development tasks. With the integration of jQuery with Visual Studio 2010, it has become increasingly popular for ASP.NET developers to use jQuery’s awesome power in their applications. Combining jQuery and ASP.NET creates applications that are anything but lightweight. Using this Cookbook you will become adept at using this library in your ASP.NET web applications.

This cookbook shares the most powerful, impressive, and just plain handy jQuery secrets for ASP.NET developers. From substitute server-side code to corresponding client script, it shows ASP.NET developers how to get the most from jQuery in a simple, effective, and easy manner.

The cookbook takes a pragmatic approach in applying the jQuery library to ASP.NET applications. It will help you to master the use of jQuery with ASP.NET by taking you step-by-step through hands-on, practical recipes. With its help, you can learn to manipulate various ASP.NET controls like TextBox, CheckBoxList, DropDownList, BulletedList, Hyperlink, Image, and GridView as well as custom user controls. The book teaches client validation techniques thus providing a substitute for the server-side Validation Control. It explores various graphic and animation effects that can be accomplished very easily with the library to give a better interactive experience to the end user. It explores AJAX in depth and describes the use of Firebug to view / troubleshoot the corresponding request / response dialog. You will also learn to develop rich content using client scripting.

A practical, hands-on guide for exploiting the power of jQuery in ASP.NET applications

What you will learn from this book :
- Learn to use jQuery’s formidable power with ASP.NET controls
- Implement impressive animations using client script
- Explore interesting graphic applications using the Image control
- Interface jQuery with the GridView control
- Develop feature-rich and responsive AJAX-enabled ASP.NET applications
- Use Firebug to work with AJAX request / response dialogs
- Post AJAX requests to page methods, web services, and HTTP Handlers
- Use various jQuery plugins to enhance your web applications
- Build simple and effective applications using client templating
- Develop rich web content using client scripting

Approach
Written in a cookbook style, this book offers solutions using a recipe-based approach. Each recipe contains step-by-step instructions followed by an analysis of what was done in each task and other useful information. The cookbook approach means you can dive into whatever recipes you want in no particular order.

Who this book is written for
This book is for ASP.NET developers who want to learn ASP.NET and jQuery integration. The book assumes you have prior experience of developing web applications using ASP.NET, C#, Visual Studio, and jQuery. As this book targets readers of various experience levels, you will find useful recipes regardless of your skill level.

With the latest incarnations of ASP.NET 2.0 and SQL Server 2005, programming dynamic data-driven websites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need &emdash; Visual Web Developer 2005 Express Editions and SQLServer 2005 Express Edition &emdash; are free!

In this book youll learn how to best use the free development tools offered by Microsoft to build an online product catalogue with shopping cart, checkout, product searching, product recommendations, a control panel, customer accounts, order processing and much much more. Youll learn how to handle payments by integrating PayPal, DataCash and VeriSign Payflow Pro into your site. Well also teach you how to expand your sites product listing by expanding your product section through web services.

Each feature you add to your website will introduce you to new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible websites efficiently and rapidly with ASP.NET 2.0.

An illuminating account of how history shapes our diets-now revised and updated
Why did the ancient Romans believe cinnamon grew in swamps guarded by giant killer bats? How did the African cultures imported by slavery influence cooking in the American South? What does the 700-seat McDonald’s in Beijing serve in the age of globalization? With the answers to these and many more such questions, Cuisine and Culture, Second Edition presents an engaging, informative, and witty narrative of the interactions among history, culture, and food.

From prehistory and the earliest societies around the Tigris and Euphrates Rivers to today’s celebrity chefs, Cuisine and Culture, Second Edition presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Fully revised and updated, this Second Edition offers new and expanded features and coverage, including:

* New Crossing Cultures sections providing brief sketches of foods and food customs moving between cultures

* More holiday histories, food fables, and food chronologies

* Discussions of food in the Byzantine, Portuguese, Turkish/Ottoman, and Austro-Hungarian empires

* Greater coverage of the scientific genetic modification of food, from Mendel in the 19th century to the contemporary GM vs. organic food debate

* Speculation on the future of food

* And much more!Complete with sample recipes and menus, as well as revealing photographs and illustrations, Cuisine and Culture, Second Edition is the essential survey history for students of food history.