TRASH PROOF NEWS RELEASES is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.

Praise for Paul Krupin’s Trash Proof News Releases

In Trash Proof, Paul Krupin once again displays his unique ability to cut through the fluff and provide actionable advice right from page one. This book goes way beyond the competition. I would recommend it for the novice through the experienced publicist, to the “do-it-yourselfer”. There’s something valuable here for everyone.

– Barbara Kimmel, Publisher and Publicist

Wow! A results-only guide to getting free coverage in the media. This is the BEST book on the subject out there! The examples are priceless!

– Joe Vitale, author “The Attractor Factor”, and many other books

Updating his classic “Trash-Proof News Releases” for the Internet era, Krupin once again provides extremely useful guidance (successful press release formulas, journalist interviews, and plenty of examples) useful to both novice and experienced seekers of media coverage–including do-it-yourselfers who don’t do PR for a living.

– Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and other books

Have a great idea for an iPhone app but don’t know any programming? Inside Secrets to an iPhone App tells you exactly how to tap into the lucrative iPhone app market.

The books offer page after page of practical advice … via the author’s own personal journey. Carla White created the popular Gratitude Journal app, which has been praised by well known sites such as Macworld and Life Hacker. Apple even secured the rights to feature my app in their advertising.

The book is available for download at iphoneappsecrets.com for $13.99, along with two free bonus books: “Interviews with the Best”, which shares conversations with the makers of iSteam, Classics, Weightbot, and the best-selling app of all time, Koi Pond; and, “How to Successfully Promote Your App”, which is full of tips and tricks on how to market an app on a shoestring budget.

For several months, Carla spent every morning from 5 to 7 a.m. working on “Gratitude Journal” before heading to her day job. The total cost for her project? Just $500, an amazing feat when you consider that it can cost upwards of $100,000 to create an iPhone app.

“Gratitude Journal” (happytapper.com) was released in December 2008 and immediately shot up to No. 2 in the Lifestyles category of iTunes’ App Store, where it remains a popular download with nearly all five-star reviews from users.

Over eighty pages of insight written by someone who created a successful iPhone app without learning a bit of programming. You also recieve two free gifts.

Who do you turn to? You!

There is little room for the status quo or traditional tactics as business and organizations strive for authentic leadership in these challenging times, and beyond. More than ever before, companies will rely on the media—mainstream and the fast-evolving online New Media of Web 2.0—as they seek to build brand awareness, leadership positioning, new opportunities to engage in trust-building conversations with customers and stakeholders, and, ultimately, better financial performance, sales and results.

• Do you want news of your organization to be heard above the competitive racket?
• Do you want to capture the media’s attention when the time is right?
• Do you want media coverage that translates directly into enhanced reputation, shareholder value and greater sales?
• Do you want your messages and vision to be reported clearly and accurately?
• Do you want to connect, engage and have dialogue with your stakeholders, prospects, customers, employees and friends?
• Do you, as an executive, want to be accurately quoted by the media in a way that boosts your own value and visibility?

Then, read on. But be prepared to consider bold new directions.

Do you market like the Grateful Dead? Or like Led Zeppelin? (Find out in the ebook).

Here are some other things you’ll find inside:

Return On Investment Makes You Boring

“For many executives, an obsession with ROI is just a convenient excuse to shy away from something new and untested. Yet that’s exactly what the best ideas for creating a World Wide Rave are—new and untested.”

“If you’re obsessed with ROI measurements that worked in an offline world, then you’re just making an excuse. If you worry about losing control of your message, then you’re making an excuse.”

Sales Leads Are The Wrong Goal

“For decades, companies have offered Web content as lead bait. But the goal should be to get the word out about your organization, not to misuse the Internet for the sake of an outdated technique.”

“For your ideas to spread and rise to the status of a World Wide Rave, you must give up control. Make your information on the Web totally free for people to access, with absolutely no virtual strings attached.”

What Do You Have To Lose (But Control)?

Forward from Tribes Q&A

How do you learn?

Do you need a step by step playbook, or do you do better with stories?

Perhaps you prefer a detailed analysis to a sketchy do-it-yourself overview…

Multiple learning styles are a given. What’s not is the way authors respond to this biological diversity. Usually, we write one book, our way, and leave it at that. If you don’t learn that way, tough.

I had this in mind when I asked the thousands of members of the Triiibe to write their own book, this book, based on my book, Tribes. It’s not the same as my book… in fact, it’s very different. It’s a book I could never have written, though perhaps (maybe) it’s a book you’d like to read.

My suggestion is that you take a look at the printed book first. Or just dive in. This PDF is free. Free to read, free to print, free to share. You just can’t re-sell it. If you like what you’re hearing, feel free to contact any of the authors within. They’ll probably be thrilled to hear from you.

To anyone reading this: enjoy. And to the tireless team that wrote it: you’re amazing. Thank you.

- Seth Godin
 

Forward from Tribes Q&A

How do you learn?

Do you need a step by step playbook, or do you do better with stories?

Perhaps you prefer a detailed analysis to a sketchy do-it-yourself overview…

Multiple learning styles are a given. What’s not is the way authors respond to this biological diversity. Usually, we write one book, our way, and leave it at that. If you don’t learn that way, tough.

I had this in mind when I asked the thousands of members of the Triiibe to write their own book, this book, based on my book, Tribes. It’s not the same as my book… in fact, it’s very different. It’s a book I could never have written, though perhaps (maybe) it’s a book you’d like to read.

My suggestion is that you take a look at the printed book first. Or just dive in. This PDF is free. Free to read, free to print, free to share. You just can’t re-sell it. If you like what you’re hearing, feel free to contact any of the authors within. They’ll probably be thrilled to hear from you.

To anyone reading this: enjoy. And to the tireless team that wrote it: you’re amazing. Thank you.

- Seth Godin
 

A new blog comes online every 1.4 seconds. There are more than 70,000,000 blogs on the Internet. 99+% of them are unknown, unvisited and unprofitable. Far less than 1% generate healthy buzz, traffic and revenues. What’s the difference between the two? What if it were just a few relatively easy-to-do things?

Well, there are, according to the most successful maestros of the blogosphere people like Seth Godin, Jeff Atwood, Aaron Wall, Eric Sink, Neil Patel and others. These are the true blog black belts, bloggers whose creations garner plenty of visitors, notoriety, and in most cases, income! And as they see it, transforming a blog from “crash-and-burn” to blast-off isn’t rocket science!

In Blog Blazers, you’ll learn the secrets of 40 top bloggers, as they all weigh in on such questions as:

• What’s your best tip for writing a successful blog post?
• What are your main avenues for marketing your blog?
• What was your most successful blog post ever?
• What’s the most common mistake new bloggers make?
• What turns you off most when visiting a blog?
• What’s the best way to make money from your blog?
• Which books and websites do you recommend to new bloggers?
• Which five blogs do you regularly read?
• and many more!

While Blog Blazers can’t guarantee fame and fortune, you ll learn what the top blogs all have in common and how to avoid the typical “blog blunders” the mistakes that doom most blogs right out of the gate.

A blockbuster blog the kind you thought only a few lucky souls had is less about luck and more about common sense and a little extra effort. And it’s within your grasp. Let the pros show you the way.

Calling upon her experience with online promotion and her book industry knowledge gained from assisting clients with editing, ghostwriting, and author promotion, Yvonne Perry’s new eBook gives samples and more than 100 click-n-go links to helpful sites that serve as examples to further explain the text.

This jewel was created by request of Writers in the Sky Creative Writing Services clients seeking useful information about how to promote their books online. This is a simple 52-page e-book without a lot of hype. It gives examples and gets right to the subject in steps that are easy to follow.

Tips and how-to information include: creating an online media kit, blogging tips, getting traffic to your site, virtual book tours, social media and networking, using video for book promotion, getting author interviews, and the benefits of podcasting.

Table of Contents:

• What a Web Site Must Have To Compete In Today’s Online Marketplace
• Blogging Tips
• Getting Traffic To Your Blog Or Web Site
• Other Ways To Promote Your Book Online
• Author Interviews
• Podcasting
• RSS Feed/Syndication
• Affiliate Programs
• Recommended Resources

You’re a developer that against all the odds have created a commercial desktop app or web service, working long hours to create something you can be proud of. But you’re not a marketing person, a suit, one of those people who somehow makes sales happen.

Good! I wrote MicroISV Sites that Sell! – Creating and Marketing your Unique Selling Proposition because developer-to-developer I wanted to demystify one of the strongest, fairest, best marketing design patterns reputable software companies can use to substantially increase their sales.

Design Pattern? You mean like Gang of Four, the way programming gods write software design pattern? That’s exactly what I mean. The Unique Selling Proposition is just that – a proven, deployable, debugged robust way of helping your prospective customers get the value of what you have to sell.

Now there’s a bizillion ebooks out on the net promising you Money! Money! Money! – all you have to do is send them yours first. So how do you know MicroISV Sites that Sell! is worth your $19 and much more importantly your time? Because I beta tested it with a group of people who know their stuff and have a zero tolerance for Internet Marketing BS.

Here’s what a couple had to say (more on 47hats.com):

“The smallest software startups rarely have in-house expertise in marketing, and they end up making common mistakes that scare customers away. You see this again and again among the small ISVs: no contact information on the web site, laundry lists of features without explaining the benefits, bad graphic design, and more. If you’re a MicroISV, Bob’s ebook will pay for itself with the first extra sale you make.” – Joel Spolsky

“The latest from Bob Walsh offers concise advice on some key things every microISV needs to do, complete with a discussion of real examples. Recommended.” – Eric Sink

This book will teach you:

• How to get higher search engine rankings through the use of Search Engine Optimization (SEO) Techniques.
• How to leverage social networking, how social network sites work, as well as how to create your own personal online social network of peers.
• How to use Google Adwords to significantly increase your traffic and reduce your costs.
• And many other very powerful and well proven techniques to increase your website’s traffic, regardless of which market or niche you’re in!

Did you know there are many different techniques you can use to generate traffic to your website, and not all of them cost money! This book divides the different techniques into those categories, those that cost you money and those that cost you time. This way, depending on your situation, you can pick which techniques work best for you.

If you don’t have much money than you can leverage your time. If you have lots of money but not time, then you can use the techniques that costs money to generate traffic. And don’t think it’s one or the other, there’s ways to generate your traffic for every budget and time constraint.

Traffic generation techniques covered in the book:

• Search Engine Optimization (SEO)
• Google Adwords
• Content
• Freebies
• Blogging
• Press Release
• Social Networking
• Social Network Sites
• Domain Acquisition
• Directories
• And so on…

Imagine you’re the head of marketing at a theme park, and you’re charged with announcing a major new attraction. What would you do?

> What would you do if you were a vice president of marketing for a technology company and you were ready to find a new opportunity to advance your career?

> If you were a marketing executive for a big, famous company, how could you quickly put a human face on your organization?

> Or think of a marketing program that you might initiate if you suddenly had to launch a startup technology and services company targeting marketing professionals, Web designers, and business owners interested in improving their Internet marketing. How would you do it?

The answers will surprise you. The smart marketers profiled in The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free tell you exactly how they used viral marketing and provide advice in their own words.