Executive Coach

How to become a Special Someone

ShmayaD — Wed, 19 Oct 2011 18:57:17 +0000

Several posts back I wrote about the way by which the world is trying ever so hard to turn us all into statistics. I promised to write about how to overcome this, how to become someone that people do remember, do recognize and appreciate. I owe the answer to one of my greatest teachers, with [...]

How to communicate with a prospect

ShmayaD — Fri, 24 Dec 2010 09:25:20 +0000

I just finished answering a question from one of my newsletter-readers and I realized that it had broader relevance, so I decided to post it, pretty much “as is” for everyone’s benefit. This letter came after previous communication in which the reader mentioned a problem in acquiring coaching clients. Below is what I answered - [...]

Don’t Waste Your Money on Advertising

ShmayaD — Sat, 28 Aug 2010 13:57:14 +0000

Novice coaches, like many self-employed freelancers and small business owners, often make the basic mistake advertising in a newspaper or flyers. Newspaper advertising typically costs thousands of dollars, and distribution of leaflets is also an not particularly cheap. Therefore, in most cases the advertiser is trying to lower the costs and instead of hiring a [...]

The “Law” of Reciprocity

ShmayaD — Thu, 26 Aug 2010 11:22:59 +0000

I happen to be quite good at assimilating information into knowledge, so I do well with books and online courses. It allows me to follow the teachings of many successful people that I would never have had a chance to meet in person. I am grateful to all of them for their continued contribution to [...]

Just somebody, or a special someone?

ShmayaD — Sat, 10 Apr 2010 12:07:13 +0000

Once upon a time people lived in a tribal society, in small villages, tiny towns where everybody knew everybody. It wasn’t always ideal, but it did have one clear advantage; every person was an entity, someone. The neighbors knew him by name, knew who he or she is, knew something about the family, the history [...]

Are you easy to make business with?

ShmayaD — Mon, 18 Jan 2010 12:53:02 +0000

Really – is it easy for your prospect to make business and become a customer? This question came up very strongly to me recently, when I was wrestling through the bureaucracies of several intertwined financial institutes involved on enabling online credit payments on my sites. Israel, where I live, is definitely not the best place [...]

Rapid Executive Coaching just came out (Hebrew)

ShmayaD — Fri, 01 Jan 2010 20:59:13 +0000

Happy 2010! May it be a successful year for you and all those you care for. For me, this year is starting with a wonderful gift; My new book “Rapid Executive Coaching” is finally out in the stores. What is Rapid Executive Coaching? It is a novel approach based upon the understanding that in today’s [...]

You should be building bridges

ShmayaD — Sat, 28 Nov 2009 09:19:50 +0000

Imagine yourself standing on a river bank. Your prospect is on the opposite bank. If you can make him cross over to your side, he will buy your coaching service (or your product), But the river is wide and noisy; how will you make him notice you? How will you make him cross over? To [...]

Networking – not what you thought

ShmayaD — Thu, 12 Nov 2009 21:41:26 +0000

Most people do not network well, me included (though I am trying to improve). For me, the difficult part was always about “what is this networking for, really?” Everyone knows that you do not go out and try to recruit people when you need something. It doesn’t work like that. The “How-do-you-do-I-need-something-from-you” approach is doomed [...]

Listen at the feet of the Grand Masters

ShmayaD — Fri, 16 Oct 2009 21:05:41 +0000

Hi – I hope you get to read this post in time. Look, this may sound a little odd to you at first, but please bear with me a little and read this through OK? This is important. Most people read this blog because they are interested in coaching, and probably in coaching as a [...]