http://www.ecohegemony.com/ This blog is about an intersection. It's where Culture, Language and Sustainability meet. It chronicles a series of lectures and writings on this intersection by author and entrepreneur John Rooks. en-US Mon, 29 Aug 2011 09:20:48 -0400 http://www.typepad.com/ http://www.rssboard.org/rss-specification http://feedproxy.google.com/~r/Ecohegemony/~3/bujUHSCruNM/the-lost-art-of-authenticating-real-update.html http://www.ecohegemony.com/2011/08/the-lost-art-of-authenticating-real-update.html Well, the redesign I had planned for Ecohegemony has yet to happen. I can't imagine you're too upset. I've been thinking a lot about the impending TEDxDirigo (http://tedxdirigo.com/) talk for a few reasons. 1. We're (SOAP's) on the cusp of launching (with some cool new partners) a public event series of our own. It will be very un-TED, departing from the complacency and predictability I think the monologue format brings with it. 2. I'm starting to warm up to my talk and have been wrapped up in several arguments about "green marketing" as a concept and practice. Most of these...<img src="http://feeds.feedburner.com/~r/Ecohegemony/~4/bujUHSCruNM" height="1" width="1"/> Authenticating Real Branding Business Strategy CSR Culture Green Language Green Marketing Marketing Strategy Speaking Sustainability The SOAP Group Johnny Mon, 29 Aug 2011 09:20:48 -0400 http://www.ecohegemony.com/2011/08/the-lost-art-of-authenticating-real-update.html http://feedproxy.google.com/~r/Ecohegemony/~3/6YzZALHowsM/tedxdirigo-the-lost-art-of-authenticating-real-wwwtedxdirigocom.html http://www.ecohegemony.com/2011/08/tedxdirigo-the-lost-art-of-authenticating-real-wwwtedxdirigocom.html Sorry for the long absence from this blog, life and work has got between us. But I'm excited to be working on a new talk that I will give at TedXDirigo on Saturday, September 10, 2011. TED has been getting a little shit these days. Some have said that TED takes thinkers and turns them into performing monkeys. Others, Richard Saul Wurman (co-founder of TED), said that TED was never about being a platform to sell anything, but now most TED talks are all about selling the idea of being "good." There's truth in all of that, but it's still...<img src="http://feeds.feedburner.com/~r/Ecohegemony/~4/6YzZALHowsM" height="1" width="1"/> Authenticating Real Johnny Tue, 09 Aug 2011 08:46:18 -0400 http://www.ecohegemony.com/2011/08/tedxdirigo-the-lost-art-of-authenticating-real-wwwtedxdirigocom.html http://feedproxy.google.com/~r/Ecohegemony/~3/nEriXbEy5L8/thank-you.html http://www.ecohegemony.com/2011/05/thank-you.html Just a quick note to all of you who have taken the More Than Promote Pledge and purchased the book. many of you have reached out to tell me about your own campaigns that are anchored in the concept.<img src="http://feeds.feedburner.com/~r/Ecohegemony/~4/nEriXbEy5L8" height="1" width="1"/> More Than Promote Johnny Wed, 25 May 2011 09:54:00 -0400 http://www.ecohegemony.com/2011/05/thank-you.html http://feedproxy.google.com/~r/Ecohegemony/~3/b0T1_mr50J0/benefits-vs-resources-why-sustainability-is-a-culture-problem-and-not-a-design-problem-or-a-marketin.html http://www.ecohegemony.com/2011/05/benefits-vs-resources-why-sustainability-is-a-culture-problem-and-not-a-design-problem-or-a-marketin.html Nature is a resource that provides a benefit to humans. Little things like sustenance and oxygen and filtering, etc.. Are we, as a species - as a culture perhaps -, ok with having the benefit without the resoure? Do we care how we get there? This is, of course, ultimately about accepting what is real vs. accepting a replica of what is real (more on that in an upcoming article for Environmental Leader). I mean, are we all OK with engineering solutions to the symptoms of climate change (stronger levees, solar reflectors, etc)? I think there is a big difference....<img src="http://feeds.feedburner.com/~r/Ecohegemony/~4/b0T1_mr50J0" height="1" width="1"/> Culture Green Language Sustainability Johnny Tue, 24 May 2011 06:53:00 -0400 http://www.ecohegemony.com/2011/05/benefits-vs-resources-why-sustainability-is-a-culture-problem-and-not-a-design-problem-or-a-marketin.html http://feedproxy.google.com/~r/Ecohegemony/~3/BTrVNF4WHUA/linguistically-reconstruction-doesnt-cut-it-as-the-opposite-of-deconstruction.html http://www.ecohegemony.com/2011/05/linguistically-reconstruction-doesnt-cut-it-as-the-opposite-of-deconstruction.html I've been reading Arnold Zwicky's language blog lately. Zwicky is a visiting professor of linguistics at Stanford and plays in the culture pool quite a bit. In a recent post, he lamented over a forced home improvement project that included the destruction and rebuilding of part of the structure. In it, he talked about the failure of the word reconstruction to fully carry the weight of the opposite of deconstruction: I found reconstruction a pallid word for the process of undoing demolition. It's the "undoing" that I am interested in, specifically as it pertains to, of course, sustainability. Is Environmental...<img src="http://feeds.feedburner.com/~r/Ecohegemony/~4/BTrVNF4WHUA" height="1" width="1"/> Culture Green Language Sustainability Johnny Mon, 23 May 2011 07:03:00 -0400 http://www.ecohegemony.com/2011/05/linguistically-reconstruction-doesnt-cut-it-as-the-opposite-of-deconstruction.html