eCommerce Inbound Marketing

How To Execute Inbound Marketing Campaigns Like HubSpot

Michael Ewing — Wed, 06 Jun 2012 23:25:12 +0000

I have consulted with over 300 businesses of all shapes and sizes during my time as an Inbound Marketing Consultant at HubSpot. I’ve consulted websites that have lots of traffic and only want to increase conversion rates and websites that have just launched and are in desperate need of traffic and customers to stay in [...]

Ecommerce Inbound Marketing vs Outbound Marketing Infographic

Michael Ewing — Sat, 04 Feb 2012 15:35:29 +0000

Online reviews and social communities are major influences on today’s consumers. In fact, 90% of people will trust brand recommendations from a friend. When was the last time you checked a site out or even bought something based off of what a friend posted on their Facebook wall? I’m willing to bet that you have [...]

5 Reasons Why B2B Companies Need eCommerce

Michael Ewing — Mon, 12 Sep 2011 01:02:56 +0000

A successful B2B company will use all the tools at its disposal to recruit new clients and tap into new markets. So it’s surprising when B2B companies with the proverbial good head on their shoulders voluntarily shy away from delving into eCommerce, because they should be doing just the opposite – embracing eCommerce as a [...]

5 Ways To Sell Your Mom Online

Michael Ewing — Wed, 07 Sep 2011 13:22:26 +0000

Your mama’s so big, she represents $2.1 trillion in market revenue. Okay, so it’s not just your mother; it’s the collective American mom who’s doing some heavy spending. It’s a giant market, and savvy advertisers will do well to target this population, as they have already been trying to do for ages. But with the [...]

2011 UK Online Christmas Shopping Will Be Mastiff [Infographic]

Michael Ewing — Mon, 29 Aug 2011 14:04:21 +0000

Yes indeed, the online Christmas shopping season is upon merchants from all over the world. Consumers have begun thinking about their holiday purchases for loved ones and will be going online to do their research and purchases. It is important to note that the mobile aspect of this holiday season — make sure your store [...]

30 Day Blogging Challenge Inspired By Matt Cutts

Michael Ewing — Sat, 20 Aug 2011 01:38:49 +0000

Exactly 30 days ago my friend and colleague Sarah Bedrick, forwarded me a TED Talk with Matt Cutts discussing a way to try new things and improve areas of your life with a 30 Day Challenge. I was inspired by Matt’s talk and challenged myself to publish a blog post every day for 30 days. This [...]