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FKQ Advertising seeks an Interactive Marketing Specialist (Clearwater, FL) SEM, PPC, Omniture

2012-06-01T00:48:17-04:00

CLEARWATER, FL - With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. (Simply unsubscribe at the end of your job search.)

We are working with FKQ Advertising in their search for an Interactive Marketing Specialist based in Clearwater, Florida, shown here:

As one of our top clients, FKQ is a full-service ad agency that has been in business for 50 years. As true partners with their clients, FKQ goes beyond just providing strategy and purchasing media. They're a seamless extension of their clients and provide any service that helps grow the client's business. This kind of partnership leads to longstanding relationships that go back further than 25 years.

At FKQ, “Whatever It Takes” (WIT) is more than a philosophy. It’s in their DNA. It is the guiding principle they put into practice every single day. They explore. They discover new ideas. They bring strategic insight to life with a passion for great work and generating results.

Interactive Marketing Specialist

The Interactive Marketing Specialist is responsible for executing and managing SEM and Display campaigns for FKQ Internet Marketing clients.

Responsibilities include; planning, budgeting, executing and evaluating interactive marketing campaigns. Must be able to assess client’s current interactive campaigns and provide actionable next steps for improvement.

Job Responsibilities:

Aids in the creation of client media objectives and strategies
Develop and manage SEM and Online Media campaign strategies and tactics for all assigned clients
Day to day implementation of SEM tactics that include: keyword development, bid management, ad copy testing & budget allocations
Plan, negotiate and execute Online Media campaigns based on client objectives
Host ongoing meetings with current and potential Online Media vendors
Create, monitor and analyze the reporting of SEM and Online Media campaigns
Grow client revenue by identifying opportunities through interactive media

Qualifications:

Ability to work independently
Strong analytical background
Ability to multi-task while meeting tight deadlines
Problem solving and troubleshooting skills
Strong attention to detail
PC proficiency and solid working knowledge of Microsoft Office (PowerPoint, Excel, Word)
In-depth knowledge of Google Adwords and Microsoft AdCenter

Preferred:

3+ years Online Media Planning/Buying and SEM experience
Agency experience working with multiple clients
Experience working with global or high-profile brands
Omniture Site Catalyst and Search Center experience
SEO experience, a plus!

Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan Seibert for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Vermont Country Store seeks a Customer Insights Analyst (Manchester, VT)

2012-05-31T22:25:24-04:00

MANCHESTER, VT - With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. (Simply unsubscribe at the end of your job search.)

We are working with Vermont Country Store in their search for a Customer Insights Analyst based in Manchester, VT (seen here):

HARRY'S COMMENTS: We have worked with this client on several occasions, and I am always impressed with their love of the customer and passion for the direct-to-consumer marketing space. DTC marketing is in this company's DNA: They think about it. They talk about it. They joke about it. They love everything about it. For a Customer Insights Analyst, there's no better place to be, as practically everyone at VCS has a teachable point of view on DTC marketing research, along with a genuine desire to take the company's game to the next level. The culture is all about rigorous debate and intelligent, hypothesis-driven experimentation.

On any given day at VCS, you might huddle with your colleagues about how customers are scored based on their catalog and non-catalog responsiveness. Or, you might find yourself in a meeting about how VCS' customers are migrating from traditional channels to digital ones. Or, you might be assigned to a task force to review how customers are segmented based on channel and merchandise preference. The fact is, direct marketing has always been “all about the math,” so it follows that any analyst worth her salt will feel right at home at VCS, where there's nothing as devastating to an opinion as a number.
Job Description:

The Customer Insights Analyst will work in Marketing and provide customer insights across the business in order to drive better product, merchandising, marketing and strategy decisions. This position is responsible for management, analysis and interpretation of customer satisfaction research, custom analyses using sales data, consumer and marketplace trends and customer requests. The role will ensure that the voice of the customer and competitive context is integrated into decision making throughout the business. The Analyst will have strong ability to prioritize projects and synthesize large amounts of data to generate clear and actionable recommendations.

Job Responsibilities:

Define research plans in conjunction with key stakeholders, conduct surveys, analyze sales and survey data and present findings in a clear and actionable manner
Develop, execute and interpret customer satisfaction and equity studies
Analyze category and product level sales data by demographic, customer value, purchase behavior and other key customer groups
Develop, manage and analyze customer surveys to provide the business with product feedback and new product ideas
Optimize and manage customer request database
Analyze competitive list usage to provide Product Development with competitive intelligence
Mine social media sources for product and customer insights

Education/Training:

Bachelor’s degree from 4 year college/university
5+ years relevant expertise utilizing analytical skills
Strong communication skills, creative analytical thinking and ability to present complex information in a simple compelling manner
A passion for data analysis and understanding consumer behavior

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Sunglass Hut seeks a Director of Ecommerce (Cincinnati, OH)

2012-05-29T12:10:58-04:00

CINCINNATI, OH - With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. (Simply unsubscribe at the end of your job search.)

We are working with Luxottica Retail in their search for a Director of Ecommerce for Sunglass Hut to be based in Cincinnati, OH.

HARRY'S COMMENTS: With a strong portfolio of retail brands, Luxottica (which owns Sunglass Hut) is positioned to reach every segment of the market. The retail portfolio offers a variety of differentiation points for consumers, including the latest in designer and high performance sun frames, advanced lens options, advanced eye care, every day value, and premiere vision care health benefits.

Since its acquisition of Sunglass Hut in 2001, Luxottica has become the world leader in the sun retail business. As of December 31, 2008, the Group operated 2,286 stores worldwide, mostly under the Sunglass Hut brand.

Luxottica Group’s optical retail operations are through leading brands such as LensCrafters and Pearle Vision, leaders in North America, and OPSM, Laubman & Pank and Budget Eyewear, which are active throughout Australia and New Zealand. The Group also has a major retail presence in China, where it is the top operator in the premium market with LensCrafters.

Due to the fragmented nature of the European retail market, the Company does not operate optical retail stores in Europe outside of the United Kingdom, where it recently bought the remaining stake in the David Clulow optical chain, which sells both prescription and sun products.

GENERAL FUNCTION:

The Director of ecommerce is responsible for planning and executing the ecommerce strategy for Sunglasshut.com. Functional oversight includes web operations, product management, planning & allocations, web design, onsite merchandising, and content management. The Director is accountable for the quality and timely delivery of all programs, projects and initiatives as assigned.

Responsibilities include maintaining the daily content and production of a high volume retail (ecommerce) web site, creating a personalized shopping experience, driving effective onsite promotions, improving site conversion, and aligning with the company's web properties to deliver a superior brand experience. This position will work closely with IT and other areas of the company to explore and develop new online initiatives and opportunities designed to meet and exceed the eCommerce revenue goals.

MAJOR DUTIES & RESPONSIBILITIES:

Planning and execution of eCommerce strategy

Responsible for developing short and long term objectives, customer metrics, and overall performance for a 2-year old and rapidly growing consumer retail eCommerce website.
Develop and implement strategies to increase web site conversion rates, average order size, customer profitability, customer retention, site traffic and reduce cart abandonment rates.
Develop clear and realistic business case scenarios for new product capabilities in order to rationalize resource investments.
Serve as key leader for all online efforts within the organization.

KNOWLEDGE / SKILLS:

Planning and execution of product development roadmap

Manage product innovation through cross-functional teams focusing on new product capabilities and services.
Use market research, customer surveys, and web analytic data to understand customer needs, identify new opportunities, and define a product roadmap.
Serve as expert on trendsetting practices in e-commerce site functionality.
Transform complex concepts into executable plans and improved customer experiences.
Understand business requirements, working with resource and project managers to meet scheduled timelines.
Oversight of website creative design
Manage the overall customer experience on the web site.
Direct creative team to make data-driven and customer-focused user experience enhancements

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Wet Seal seeks a Marketing Director, Ecommerce (Foothill Ranch, CA) SEO, PPC, CRM, SEM, Email

2012-05-25T03:11:18-04:00

FOOTHILL RANCH, CA - With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. (Simply unsubscribe at the end of your job search.)

We are working with The Wet Seal, Inc. in their search for a Marketing Director, Ecommerce. Wet seal is a national specialty retailer operating stores selling fashionable and contemporary apparel and accessory items designed for female customers aged 15 to 39 years old. As of this writing, the company operates 558 stores in 47 states and Puerto Rico. Here's a video of their 2011 model search ...

HARRY'S COMMENTS: Wet Seal operates primarily mall-based store concepts under the names “Wet Seal” and Arden B.” Although the two brands have many similarities, there are important differences between them: Wet Seal is primarily a junior apparel brand for girls aged 15 to 23, while Arden B is a fashion brand at value price points for contemporary women aged 25 to 39.

The company’s Wet Seal and Arden B stores compete with specialty apparel retailers, department stores, and other apparel retailers including Abercrombie and Fitch, Aeropostale, American Eagle, Anthropologie, Banana Republic, BCBG, bebe, Charlotte Russe, and Express.

While both concepts maintain ecommerce stores designed to serve as an extension of their in-store counterparts, the company does not consider its web-based business to be a distinct reportable segment.

The company’s competitive strengths include its experienced management team and its strong financial position, which includes net cash representing 53% of its equity market cap. (That's a ton of cash, folks.)
How will Wet Seal leverage those strengths?

The company has identified several significant opportunities to improve revenues and drive sales productivity and it is concentrating on growth in same-store sales vis-à-vis its in-store base. Specifically, the company intends to ...

Develop a customer obsession: With the goal of making the customer the number 1 priority for both brands, recently Wet Seal undertook a massive customer research initiative which focused on determining its target customers wants and aspirations, likes and dislikes, why she did or did not shop in the company's stores, and competitively where she shopped and why. As a result of the research, Wet Seal uncovered many key opportunities for improvement that the company believes will allow to enhance its customers’ shopping experience.

Understand and redefine its brands: In light of its findings, the company is refining its “brand DNA” for both divisions, and it has developed a clear and concise brand proposition for both brands. This DNA will be reflected in both its stores and online as well as in the broader marketplace.

Improve its marketing: On the back of its new “brand DNA,” Wet Seal intends to make investments around both brands, and it plans to enhance its ecommerce sites as marketing vehicles for its stores, including social networking. WS also plans to focus on direct marketing programs and in-store visual merchandising.

Expand its ecommerce business: Wet Seal plans to better align its ecommerce CRM initiatives with its store loyalty programs. Additionally, the company intends to expand ecommerce only offerings in certain key merchandise categories while improving ecommerce inventory planning and allocation practices. Beginning in May 2011, it began to more closely align its ecommerce shopping experience with its stores, which resulted in better alignment of the company’s merchandise assortment and promotional messaging between its websites and stores.

Other ecommerce successes have included the addition of social media features to the company's website, as well as the implementation of a cross channel mobile phone application which allows its customers to design, rate, and by outfits. Its website features allow the company to sell internationally.
Enough already! What’s the job?

As the Number 2 person in the ecommerce group, you will report directly to David Towers, the company's new VP of Ecommerce. I have known David for years, and he's amazing. Incredibly smart. Very business-oriented, yet laid-back and easy to talk to.
"This position will very much be a partnership with me." -David Towers

This is a senior position within the company, and you will have direct relationships with the president and CEO. You won’t report directly to them, but you will be leading a weekly ecommerce status meeting in the CEO conference room with the company's top executives. Ecommerce is that important to them.

The ideal candidate can be a senior manager or a director currently. You'll have 3 direct reports and lead a team of 13. The main idea is that “this is a fantastic opportunity to learn how to be a VP of Ecommerce.” (Dave actually said that.) You must be incredibly strong in web marketing, but this is an effective way to fill in the gaps in your background in merchandising, fulfillment, and technology. In other words, Dave's goal is to turn you into a full-time GM either at Wet Seal or somewhere else. If that's not the mark of a people builder, I don't know what is.

During my 90 minute project kickoff call with David, most of my copious notes center on the expertise you will need to bring to this party:

Affiliate marketing

Comparison-shopping / Online marketplaces

Customer relationship management (CRM)

Email marketing

Loyalty and promotion management

Search engine marketing (SEM, PPC)

Search engine optimization (SEO)

Social media

Web analytics, and

Mobile commerce

In other words, you'll need world-class experience in all of these areas (especially PPC, Email, and CRM) in order to be taken seriously as a candidate. The money for this role is phenomenal, and the upside potential for you, personally and professionally, is off the charts.
But we're not going to give this job to just anyone.

The ideal candidate will have fashion experience. But even if you don't, that's okay as long as you are smart, savvy, and able to function in a fashion environment. Meaning, you must be able to work in a lean, team environment. Wet Seal feels like a small company in terms of its character, so you'll need to be able to roll up your sleeves. Additionally, you'll have to work across multiple functions including merchandising, procurement, logistics, fulfillment, warehousing, etc.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop a comprehensive CRM strategy for the ecommerce business including name collection, segmentation, data cleansing and a full assessment of existing and potential technologies. Assess existing loyalty programs and revise as needed to improve repeat customer visits & purchases. Apply cross-channel tactics to increase web and store traffic.
Lead Wet Seal’s strategic and tactical email marketing capabilities. Drive initiatives that increase list size, open rate, conversion and ROI. Review creative and conduct A/B testing for effectiveness. Evaluate email delivery & other vendors to determine the optimal long-term partnerships for the business.
Lead strategy and manage execution for SEO. Drive performance, session increase and conversion with low cost & high ROI. Utilize knowledge of SEO best practices to guide website production & IT teams with detailed requirements. Identify and manage 3rd party services or consultants as needed.
Lead strategy and manage execution for SEM, affiliate marketing, retargeting, comparison shopping engines, display, and other paid media. Deliver increase in quality traffic with low cost and high ROI.
Oversee the production of Wet Seal and Arden B websites. Create disciplined production processes that incorporate the activities of creative, merchant and marketing teams. Ensure that all areas of the websites are updated with relevant and timely content. Implement A/B testing capability.
Optimize the Wet Seal and Arden B websites by leading and championing projects that drive conversion including checkout process, cross-selling, outfitter, site cleanup and wish list. Discover project opportunities with high ROI through detailed analysis of customer & website data.
Oversee the Wet Seal digital photo studio responsible for all product imagery and copy. Partner with merchants teams toward improvement of creative assets.

QUALIFICATION REQUIREMENTS:

5+ years of experience in apparel ecommerce.
3+ years managing staff in a leadership role.
Detailed understanding of end-to-end ecommerce processes.
Exceptional strategic thinking & evaluation skills.
Excellent oral and written communication skills.

EDUCATION and/or EXPERIENCE:

Bachelor’s degree or equivalent experience. MBA preferred.

OTHER SKILLS and ABILITIES:

Requires strong knowledge of MS Word, Excel, Powerpoint and Outlook.
Requires managerial knowledge of HTML, CSS, and Photoshop.
Requires strong knowledge of ecommerce platforms, marketing software, principles of web design, mobile and social media.
Best-in-class project management skills; ability to effectively manage several projects simultaneously.
High level of personal integrity, ability to professionally handle confidential matters, and reflect appropriate level of judgment and maturity.
Effective organization skills, ability to learn quickly, be accurate and timely in completing responsibilities, with strong attention to detail.
Strong group facilitation skills with the ability to build consensus across a disparate group of team members & business functions.

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Altisource seeks a Web Analytics Manager (Atlanta, GA)

2012-05-24T01:07:00-04:00

ATLANTA, GA - EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to the "Ecommerce Job of the Day," click here. To connect with Harry Joiner on Linkedin, visit LinktoHarry.com and use Harry.Joiner [at] EcommerceRecruiter.com.

We are working with Altisource in its search for a Web Analytics Manager based in Atlanta, GA.

HARRY'S COMMENTS: For some people, being an analyst is a means to an end – a stepping stone to a bigger ecommerce job. But for others, being an analyst is a way of life. Some people were born with an analytical bias, and being an analyst is merely an outward expression of that.

That's who we're looking for here.

Altisource is a provider of technology and services related to real estate and mortgage portfolio management. Residing within Altisource’s Consumer Real Estate Portal group, the company’s “GoHoming” real estate marketplace will end up being a cross between ebay and Zillow – with a powerful datamining engine underneath. Check out this video of the basic concept ...
It's pretty easy to imagine an online marketplace for real estate where buyers and sellers could be intelligently matched, and buyers would be intelligently matched with products and services depending on where they were in the purchase cycle, before, during and after the real estate transaction. Pretty awesome, right?
Yet it has never been done.

Altisource’s sales collateral uses terms such as “behavioral science principles” and “artificial intelligence driven scripting engines.” This isn’t pretentious; it’s the same stuff that has inspired Mark Zuckerberg’s growth-oriented vision for Facebook.
Seriously.

Think about all the stuff Facebook knows about each of its (now 900 million) members. For example, I am a Catholic father of six home-schooled kids who has been married for 19 years. And that’s just for starters. Is it possible that a real estate marketplace could take all that is known about me online, in addition to whatever financial information I give it, and make smarter recommendations to me about where I live?
You know it is.

Because houses (like people) are information intensive. Meaning, there's a lot to know about them. Noise, smells, crime, commute time, and schools are just a few of the things that can influence a home’s value. Not only would a liquid, efficient, transparent real estate market be hugely valuable to buyers – but sellers and investors alike would benefit from knowing ...

Where potential buyers looked for homes

How they look for homes

What they were looking for, and the words they used to describe it

What they found

How they made their buying decisions

The concerns and questions they had about homes, related services, and the company

Who was involved in their buying decisions

The roadblocks in the buying process that almost stopped them from buying

How long their buying process took, from search to purchase, and

The trends they see that will affect their buying behavior in the future.

Ultimately, in the same way that the federal government now relies on LinkedIn to provide it with up-to-the-minute information and trends on the labor market, so might the Feds rely on marketplaces like GoHoming for the housing market.
What will you be doing?

The new hire needs to be able to develop the right dashboards to identify, monitor, and interpret key performance indicators – and they must be able to use that information to communicate with senior management.

Currently, Altisource uses Webtrends and Google Analytics for its real estate marketplace, but the company lacks a seasoned professional to dive deeply into those numbers. Altisource intends to relaunch its GoHoming site later this year and significantly increase its marketing spend. It’s critical that the analytics piece be in place before the relaunch in order to determine the effectiveness of its marketing initiatives across all digital channels (smartphones, tablets, web, etc).

As one of the most vertically integrated companies in the entire residential real estate space, Altisource strengthens the Consumer Portals value proposition with a range of businesses and technology platforms that span the customer experience from end-to-end, including:

One of America's largest co-ops of mortgage lenders

One of the largest real estate appraisal companies

A large established real estate inspection company

One of the nation’s largest real estate brokerage operations

This will be an extremely challenging job, given that data will flow in vertically and horizontally from everywhere, internally and externally.

The ideal candidate will have a deep analytics background in consumer e-commerce, and you will need to have implementation and integration experience on Webtrends.

Altisource is publicly traded, the stock has performed extremely well over the years and analysts currently think highly of it. They will supply you with a lot of support on the technology front. The Portal group’s already making money and facilitating tens of thousands of home sales annually. So, it’s like a startup in an established company with huge potential.

They are staffing up across the board with top talent. New team members come from start-ups as well as firms like Experian, CapOne, E*Trade, Booz Allen and Critical Mass.

The position will be based in Atlanta, but there's a chance that the company might consider Boston for the right candidate.
Responsibilities:

Establish key performance indicators and standardized reporting to deliver perceptive and actionable recommendations
Work with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement
Increase knowledge of consumer intent, behavior, and experience through implementation of new web analytics tools to mine consumer behavior, attribute conversions and assess performance
Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and program tags
Collaborate with product and marketing to develop A/B and multivariate tests and experiments
Recommend new testing techniques and next-generation testing technologies to improve test quality and effectiveness
Stay current on emerging web measurement tools, strategies and trends; continue to educate self analytically, technically and technologically

Key Result Areas:

Identify, collect and evaluate key performance indicators through the development of automated, analytics-driven reporting and dashboards
Effectively collaborate with marketing on the design, segmentation, measurement and evaluation of digital consumer campaign performance
Develop technological and methodological analytics strategy in preparation for investments in social media, mobile search and mobile apps

Qualifications & Experience:

4-5 years experience in Web Analytics role – preferably in a B2C environment
Expert knowledge of web analytics tools (particularly Webtrends and Google Analytics) with technical knowledge of URL tagging and tracking
Demonstrated expertise with attribution methodologies, A/B and multivariate testing
Bachelor’s degree in a quantitative, business, marketing or consumer research discipline Advanced degree is a plus but not required
Great communication skills with the ability to clearly communicate data, context, and implications to business stakeholders and senior leaders
Strong conceptual thinking and ideation skills; passion for brainstorming ideas, sketching concepts and connecting pieces to solve real consumer problems
Ability to internalize customer insights, champion the customer and empathize with the customer’s needs and point of view
Natural curiosity and passion for challenging assumptions and a strong belief that there has to be a better way

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Altisource seeks a Product Manager, Mobile Technology and Social Media (Atlanta, GA)

2012-05-24T01:04:13-04:00

ATLANTA, GA - With more than 200 digital commerce searches each year, EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here. (Simply unsubscribe at the end of your job search.)

Altisource™ is a high energy, rapidly expanding technology and services provider that is changing the way people conduct business in the real estate, mortgage and financial services segments. This is your opportunity to become a critical member of one of Altisource’s fastest growing divisions: the Consumer Real Estate Portal group.

There is a really informative blog post about Altisource here. Take a couple of minutes to check it out and Tweet it, of course -- then come on back for more on this role.

Back so soon? You're a fast reader!

Now then, reporting to the Director, Consumer Ecommerce, you will be responsible for the definition and execution of the product strategy for mobile web and apps. You'll operate in a matrixed role to define the social media product strategy and collaborate with Product Owners to embed social capabilities throughout the business. As the subject matter expert, you'll stay abreast of the rapidly evolving mobile and social spaces, and bring applicable ideas and technologies to Altisource's customer base.

HARRY'S COMMENTS: This is a ground-floor opportunity to build a mobile presence for Altisource. The client doesn't have anything in place today, but as every home buyer knows, mobile is hugely important to the home buying process. If you look at all the marquee names in the real estate technology space, a big component of what they do is mobile. Think RedFin, Zillow, and Trulia.

Altisource is looking to do mobile web as well as mobile applications. Additionally, they seek to do it not only on the GoHoming platform, but in their other businesses as well. This is not an “one and done opportunity, but it's all about putting together the strategy for mobile web and mobile applications across all Altisource digital products.

The new hire must identify the unique features and user experience that the company can bring to mobile devices such as the smartphone and tablets. Altisource is not interested in merely replicating what's happening on the web, but they seek to be value-added in the mobile environment. This role involves asking "What resources do we need to have in place to define the strategy and execute against it?" The company may need to engage with consultants, contractors, service providers to help them bring these things to market as quickly as possible.
Obviously, speed matters a great deal.

What Altisource is trying to accomplish in the mobile environment is helping people connect with properties (condos, houses, etc), ideally with the aim of transacting. Think of an eBay for real estate. Now imagine that a buyer is interested in a property and its 9:30pm and they are in a movie. Suddenly, the buyer gets a text message advising him that he has been outbid on the property. With Altisource, he'd be able to react immediately, whenever, wherever. That's the kind of connectedness that Altisource hopes to facilitate.
That's just one example.

Another question might be "How can Altisource connect agents with properties? How do we make properties easy to show and sell?" Macro mobile metrics are interesting to Altisource, but the client wants to get more granular than that.

With regard to social, certainly Altisource wants to engage with its customers, but the broader question is "How does Altisource embed social capabilities into its products so that its users can connect with the social graph and a meaningful and productive way?"

Imagine that someone is shopping on GoHoming and she is interested in a property and she thinks it's a good deal. But she's not quite ready to pull the trigger. At that point, she could post a note to Facebook and share some thoughts with her social graph to get their input. Altisource's tools will allow such users to get input from their friends and family in order to enlist decision-support. Not only is this is a "win" for the user -- but also it's great for Altisource as a potential marketing vehicle.

Beyond these examples, there are endless opportunities to combine social media tools with Altisource's product suite to better serve users. For example, what if GoHoming was mashed-up with Pinterest? Seriously. With distressed real estate assets, you're not only purchasing a home -- you are purchasing a dream. Altisource wants to help people to use social media and social platforms to turn their home into a dream by putting together the pieces of dream to help them visualize and realize it.
Responsibilities:

Discover and propose new mobile and social product experiences that are best-in-class for our customers
Work with cross-functional teams to build product requirements and drive successful launches of mobile products, including leading teams to envision new features
Collaborate with the Manager, Web Analytics to define, develop and manage key mobile and social analytics
Develop and execute plans utilizing third-party vendors and/or internal development teams
Drive broad organizational engagement in mobile initiatives through passionate, inspired leadership and energetic partnering and relationship development
Provide insights to cross-channel and cross-functional teams on usage and identify opportunities for continuous improvement
Define and analyze industry best practices and important developments in the mobile/social space
Measure and analyze product metrics, customer needs, and business opportunities to shape our products' feature set and improve user experience

Key Result Areas:

Develop and maintain the roadmap for mobile/social initiatives to support the Real Estate Portals growth plan
Assess and recommend the appropriate build, partner and buy options for implementing the roadmap
Coordinate rapid, smooth, and successfully iterative product launches in close collaboration with Development, User Experience, Marketing and Business stakeholders

Qualifications & Experience:

Bachelor's Degree from an accredited university in Computer Science, Computer Engineering or equivalent
4+ years in product management with a track record of successful mobile/social launches
Deep understanding of the mobile space, including devices, technologies, and applications – passion for staying abreast of mobile trends and for building mobile products
Experience in building communities or delivering product features that leverage social networks, like Facebook and Twitter in thoughtful ways that produce measurable benefit to the business and its customers
Hands-on experience working as a product owner in an agile development process
Strong strategic, analytical and critical thinking skills; ability to break down complex problems and formulate plans
Extensive network of social media and mobile technology contacts, including vendors and service providers
Strong organizational and project management with attention to detail
Proven ability to collaborate broadly with flexible, positive attitude and ability to get results
Exceptional oral and written communication skills; ability to communicate to the senior executive level
Passionate about mobile innovation and creating product experiences that delight users

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Response Mine Interactive (RMI) seeks an Account Director (Atlanta, GA)

2012-05-15T23:54:12-04:00

We are working with Response Mine Interactive (RMI) in their search for an Account Manager. RMI uses advanced direct response marketing strategy and interactive media optimization to help clients expand their customer acquisition marketing.

Founded in 2001, RMI serves leading brands in the travel, health care, home services and retail sectors. Located in Atlanta, Georgia, RMI delivers breakthroughs in volume and efficiency built around a unique strategy of margin-based decision making and a culture of testing.

HARRY'S COMMENTS: RMI's ultimate mission is to acquire more customers for its clients. Their next-to-ultimate mission is to have a good time: RMI's YouTube short, "$h*t Marketing Executives Say" is one of the funniest I've seen, and I'm proud to call their very brilliant CEO, Ken Robbins a personal friend. Ken is the Lex Luthor of performance marketing -- except that he's a force for good, not evil. I'd want my own kid to work at RMI, reporting directly to Ken if possible. Now there's an endorsement.

Overview:

RMI's Account Director is ultimately accountable for strengthening and expanding the relationship between client and agency, and managing agency resources to best serve the client while maintaining profitability goals on an account and group basis.

Responsibilities:

Understand account dynamics and mobilize account service, media and other necessary teams to meet and exceed client goals and needs
Create solid relationships with front-line and management contacts. Understand client roles, responsibilities and key objectives. Serve as day-to-day contact on select accounts while managing direct reports.
Form a complete understanding of clients organizational structure, internal politics, competitive set, business environment, strengths and weaknesses
Demonstrate significant knowledge of retail ecommerce digital marketing within paid search, organic search and display mediums
Keep team members informed on competitive tactics, positioning and communication developments relative to particular clients
Negotiate contracts, fees, and other related compensation for the accounts
Responsible for setting goals and expectations with Director and V.P. level client side contacts
Fully accountable for the P&L of accounts within group
Develop, review, educate and manage direct reports to deliver high levels of excellence in creativity, business performance and project management
Provide account development and leads strategic recommendations
Retain and grow accounts within group
Participate in the mentoring, retention and hiring of key talent
Participate in the new business process

Desired Skills & Experience:

5+ years digital marketing experience, agency experience required
3+ yrs of direct marketing experience required
3+ years in paid search and/or SEO management preferred
Track record of account retention, growth and profitability
The ability to address complex strategic marketing problems and propose viable solutions
Strong leadership ability and exercise good judgment and diplomacy
Strong analytical skills
Thrives in fast-paced, deadline-oriented environment
Extensive contract negotiation experience

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Luxottica Retail seeks an Omni-Channel Content Strategist (Cincinnati, OH)

2012-05-15T09:03:17-04:00

We are working with Luxottica Retail in their search for an Omni-Channel Content Strategist to be based in Cincinnati, OH. As a business division of Luxottica Group, Luxottica Retail is a diverse, growing family of 42,000 associates and doctors working together to make a difference in the lives of its customers.

HARRY'S COMMENTS: With a strong portfolio of retail brands, Luxottica is positioned to reach every segment of the market. The retail portfolio offers a variety of differentiation points for consumers, including the latest in designer and high performance sun frames, advanced lens options, advanced eye care, every day value, and premiere vision care health benefits. This is a fashion oriented business where product form sometimes trumps function, and this is a brand sensitive business. IE, these folks fully understand why great content is a must for online marketing.

As of December 31, 2008, Luxottica’s optical retail business consisted of 3,798 stores.

GENERAL FUNCTION:

The Omni-Channel Content Strategist is responsible for developing the content strategy for LensCrafters.com, mobile sites, digital and in-store customer-facing technologies. The Strategist will ensure successful execution of the strategy by internal and external partners.

MAJOR DUTIES & RESPONSIBILITIES:

Internal evangelist for developing content as a strategic asset across channels (ie. LensCrafters.com, mobile, in-store, digital); both as a decision and selling tool as well as a critical component of LensCrafters.com's SEO efforts.
Partners with the creative/design, merchandising and marketing teams to conceptualize, develop and implement merchandising content, editorial content, user generated content and rich media content (i.e. video) that builds/reinforces LensCrafters’ brand and leverages available offline content.
Works with internal teams, merchants and vendors to establish and enforce content standards for all product categories.
Partners to translate brand guidelines into appropriate online voice and copy execution.
Leads the effort to streamline the product content production process and develop a prioritized plan for building the quality and quantity of editorial and user generated content based on member need, business impact and resources.
Oversees the production schedule of content from concept through the publishing process and establish the workflow/approval process for content across functional teams.

KNOWLEDGE & SKILLS:

Strong brand development skills
The ability to lead multiple projects, work with many constituencies and work across all communication platforms
Strong organizational and decision-making skills
A "take charge" spirit, moving others to action by planning, motivating and organizing work
Strong interpersonal skills with the ability to establish credibility quickly and maintain excellent relationships
In depth knowledge of department and brand processes, procedures, and systems
Keen attention to detail
Travels 10% of time

EDUCATION:

Bachelor’s degree in business or related field

EXPERIENCE:

Minimum 6-8 years of previous Brand Marketing experience
Branding, content development and strategy, and online/offline marketing experience
Ability to glean important content strategies from cross-department leaders
Brief development and agency partnership experience
Proven ability to develop and implement customer-centric content strategies

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Dollar General seeks a Sr. Director of Ecommerce (Nashville, TN)

2012-05-14T23:28:00-04:00

NASHVILLE, TN - EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to the "Ecommerce Job of the Day," click here. To connect with Harry Joiner on Linkedin, visit LinktoHarry.com and use Harry.Joiner [at] EcommerceRecruiter.com.

We are working with Dollar General in their search for a Director of Marketing. Dollar General is America's largest small-box discount retailer. DG makes shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. The company ranks among the largest retailers of top-quality brands made by America’s most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg’s, General Mills and Nabisco. For more info, check out this recent DG TV ad.

Reporting to the VP of Marketing, the Sr Director of Ecommerce will oversee the strategy, roadmap, implementation, operations, and processes associated with Dollar General's ecommerce activities. The position has P&L responsibility for the ecommerce business and will lead cross-functional activities across other Dollar General departments to develop and deliver sales through the DollarGeneral.com web store, complementing other corporate strategic initiatives.

Currently, this role has no direct reports. However, you might pick up 3-4 direct reports (including onsite vendors) responsible for web sales analytics, 3rd party integration and management, and online marketing activities.

HARRY'S COMMENTS: This month, Tennessee was ranked by CEO magazine as the 4th best state in America for business. I lived/ worked in Tennessee in the 1990s, and it was wonderful. Four seasons. Smart people. No state income tax. Fantastic cost of living. Great schools. And 54 state parks, covering some 132,000 acres (530 km2) as well as parts of the Great Smoky Mountains National Park and Cherokee National Forest, and Cumberland Gap National Historical Park are in Tennessee.

In a word: Spectacular.

I begin with this because Dollar General is based in Nashville, TN (pop. 625K) – “the kind of place you'd want to raise a family.” They should put that on Tennessee license plates.

When the good people at Dollar General contacted me about this search, I could hardly believe how big they are. They're massive! With $15 billion in annual sales, Dollar General operates +10,000 small box general stores with everyday low prices that might be described as miniature Walmarts. The value proposition revolves around convenience and low prices.

Most of the company's customers make less than $70,000 a year, and a substantial portion of them make less than $40,000 per year. From a segmentation standpoint, Dollar General refers to subsets of these folks as cherry pickers and coupon clippers. But basically, these are just regular folks who’re trying to spend as little money as possible, surviving paycheck to paycheck.

But that's not all there is to it.

Due to the recession, people from higher incomes are Dollar General’s fastest-growing segment. The best word to describe them is “pecuniary,” and they have made saving money into an art form.

All of these customers have been attracted to the things that Dollar General does better than anyone ...

Their convenience is tough to beat. With so many stores, Dollar General is in a lot of places their competitors aren't.
The company's merchandise mix is highly tuned to its customers, and its 8000 square-foot store footprint is insanely easy to navigate.
The company has done a lot of things very well in terms of its branding: it sells Procter & Gamble, Unilever, Kraft and dozens of other big-name brands. But it also sells its own private label products to offer even more savings to its customers.

Bottom line: Dollar General has an extremely informal, good-natured, and friendly brand because those are the primary characteristics of its customers. It's textbook great marketing.

A sleeping giant

$15 billion in sales. Think about it. If Dollar General did a measly 1% of its business online, the company would be ranked #127 in the Internet Retailer Top 500. At only 2% of sales, the company would be ranked #87. At 3%, #56. And if Dollar General did 10% of its sales online, it would crack the IR Top 20.

DollarGeneral.com gets 20 million visits per year, and the company has 1.5 million Facebook fans. Yet the size of its current online business is tiny.

Okay, what’s the job?

At a high-level, this job is about allowing Dollar General's customers to buy online in a way that is brain friendly and leverages the company's strengths. Time is of the essence: There is quite a bit of promotional planning and buying to do for Q4 2012, and to bring those plans to life will require an e-commerce executive who understands how to function in a large multichannel retailer.

You'll need to understand supply chain issues, IT integration, procurement, merchandising, as well as marketing – even though Dollar General has a world-class marketing department, and the new hire will get lots of help from them.

In fact, Dollar General probably needs a marketer with very strong technology chops because while Dollar General has a huge IT department, the new hire must interface with GSI Commerce and fully understand the technical aspects of e-commerce while interacting with others on the marketing team.

Key areas of expertise will include CRM; data mining and warehousing; logistics; online catalog management; order management systems; Web analytics; and website performance and monitoring. I have quite a bit of proprietary information to share with candidates on these functions.

The ideal candidate will have the ability to develop a solid action plan with milestones for hitting Dollar General's holiday targets. Additionally, at the end of 100 days, you will be expected to have an understanding of where you want to take the e-commerce business short-term, medium-term, and long-term – complete with benchmarks. You should have opinions about which companies Dollar General should look to for inspiration on best practices, and you should have informed ideas about what the company should offer in its stores versus online.

Perhaps most importantly, it's critical that you be able to get things done through others. You will work with agencies, and you will need to coax results out of people who don't necessarily report to you – people from merchandising; finance; logistics supply chain; purchasing; inventory management; marketing; and so on.

How will you get those people to cooperate, and even prioritize, specific ecommerce initiatives? Obviously, you'll need to be a great presenter and a good salesperson. You'll need to be brief, clear, and present concepts in a way that generate buy-in.

This is an unbelievable opportunity for the right person. Very few of my clients have the ability to bring to bear on their e-commerce initiatives what Dollar General can. Dollar General is enormous yet thoughtful. The people I have spoken with our regular folks who just happen to be intensely bright and incredibly business-oriented.

If these sound like your kind of people, please apply below. Candidates, be sure to as me about the research packet for this search. It's as informative as it is BIG.

Duties & Responsibilities:

Define the vision, business plan, and key metric objectives for Dollar General’s eCommerce channel
Lead the day to day activities of running a large-scale eCommerce business including web store development and enhancements, assortment plans, promotions, order management, fulfillment, and customer service to ensure eCommerce growth, profitability and customer satisfaction
Interact with and coordinates multiple business functions to incorporate eCommerce activities and requirements into key business functions Identifies, evaluates and engages external vendors to support eCommerce operations where appropriate and manages vendor relationships including contract negotiation and renewals
Supervise 3rd party and internal resources executing eCommerce activities and initiatives
Develop internal skills and capabilities to drive gross margin by transitioning 3rd party functions to Dollar General
Provide Dollar General’s Executive Team with eCommerce updates and performance metrics

Knowledge, Skills and Abilities (KSAs):

Broad retail and eCommerce business knowledge and insight into relevant best practices and strategies
Experience driving integration with and coordinating activities between
Merchandising, Finance, Supply Chain, IT, Store Operations, and other key business functions
Superior communication, interpersonal and organizational skills
Capable of interacting with multiple levels within an organization and communicating company goals to external organizations
Deep understanding of project management tools and approaches to manage complex projects
Strong analytical skills with ability to demonstrate and coach others on data interpretation

Work Experience &/or Education:

10-15 years of relevant experience in retail management or consulting, with emphasis on multi-channel and eCommerce strategy and operations
Demonstrated history of managing eCommerce projects, multiple vendors, 3rd party systems, processes and interacting with and creating new solutions based on business needs

This job description represents an overview of the responsibilities for the above referenced position and is not intended to represent a comprehensive list of responsibilities; an employee should perform all duties as assigned by his/her supervisor.

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Lindt Chocolate seeks an Ecommerce Manager (Stratham, NH)

2012-05-14T23:27:12-04:00

STRATHAM, NH - EcommerceRecruiter.com is the leading contingency-based executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to the "Ecommerce Job of the Day," click here. To connect with Harry Joiner on Linkedin, visit LinktoHarry.com and use Harry.Joiner [at] EcommerceRecruiter.com.

We are working with Lindt & Sprüngli (USA) in their search for an Ecommerce Manager. Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world.

During more than 165 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with six production sites in Europe, two in the USA and distribution and sales companies on four continents. Perhaps you've seen their advertisements ...

Reporting to the Director of D2C Marketing, the Ecommerce Manager is responsible for managing and continuously improving Lindt (USA)'s ecommerce initiatives. This entails website management and maintenance, and managing the Ecommerce Specialist. This person will also manage outsourced 3rd party vendor IT functions of the website.

Key Accountabilities

Business Intelligence and Performance Analytics

In partnership with the Director of D2C Marketing, set strategy for the growth vision, and overall health of the Lindt USA Ecommerce channel.
Identify and recommend new opportunities to drive sales, visibility and efficiencies for the growth of Ecommerce business channel, including site functionality and design, and 3rd party/vendor effectiveness.
Evaluate KPI’s of Ecommerce business channel with respective teams to monitor trend, performance and identify any areas of opportunity.
This includes but is not limited to sales, profits, website analytics, program effectiveness and overall efficiencies.
Manage all technical and design related site upgrades for Lindt USA’s website and supporting platforms.
Maintain brand appropriate quality, design and functionality of the Lindt USA Ecommerce website.
Research and develop online business analytics and supporting programs as a vital component of online business decisions and tracking online consumer behavior and trends.
Conduct online research of Lindt USA competition, including but not limited to website content and features, and online marketing programs, with goal of ensuring brand differentiation within market.
Work in conjunction with the Director of D2C Marketing to develop the P&L for all ecommerce related expenses and sales.
Deliver upon all sales targets set for ecommerce channel, and all metrics set within the P&L/budgets.
Ensure maximum cost efficiencies and balanced spending are consistently achieved; track and ensure accurate budget forecasting, program ROI and benchmark identification.

Management of Lindt’s Online Marketing Campaigns

Support Ecommerce Specialist in evaluation of integrated online marketing programs – including email marketing, search marketing & optimization, online partnerships and/or affiliations for Lindt brand and product line for growth of the website traffic and sales.
Utilize website for optimization and promotion of business channels including Retail Stores, Marketing, R.S.V.P. and B2B/corporate gifts, to ensure a consistent multi-channel brand for consumers.
Work with Lindt’s Search Marketing partner to ensure Lindt’s search engine rankings (paid and organic) are optimized, in addition to identifying emerging trends and tests for website traffic & sales growth.
Manage online marketing expenses, technology/functionality expenses (e.g. outsourced to technology vendor), program expenses and ROI.

Online Properties Management

Strategic partnership management of internet based applications:
Manage online properties for Lindt & Sprungli (USA) to include microsites, and www.lindtusa.com in conjunction with appropriate teams (Marketing).
Partner with Director of D2C Marketing as contact for Lindt’s online technology provider, and/or design and marketing agencies, work with Lindt D2C and Marketing teams in regards to online programs and opportunities.
Partner with appropriate teams to assist in online portal management (e.g. shopping portals, partnership websites) as opportunities arise.
Work with Director of D2C Sales to support online portal and technology needs.
Work with product development teams on a continuous basis to understand Lindt’s everyday products, new products, and promotions, key selling dates, and forecasted sales, and ensure this assortment is available on Lindt USA’s ecommerce site.
Ensure all online content is updated, relevant and appropriate for Lindt audiences and customers alike through administration of website content including corporate and product-related items.
Support relationship with Fulfillment to ensure proper inventory assortment and order management are executed for Ecommerce channel.

Tracking and Analysis:

Develop and analyze timely analysis of Lindt USA’s sales performance, highlighting key placement performance and provide insightful learning’s, implications and recommendations to help guide managements business decisions.
Work with Product Development and D2C Planning to select and forecast appropriate product assortment for online audience, identifying strengths and/or opportunities as they arise.

Staff Management and Development

Train, manage and develop the Ecommerce Specialist and provide support for their responsibilities and initiatives, evaluation of strategy and effectiveness of programs, and communication of policies and procedures as communicated by VP of D2C.
Monitor effectiveness of all online marketing initiatives driven by Ecommerce Specialist, and analyze initiatives together to incorporate learnings into all future initiatives and programs.

Skills & Knowledge

Strategic vision paired with tactical attitude and ability.
Ability to manage multi-disciplinary teams (e.g. partners) towards achieving common goals.
Strong analytical skills.
Strong project management skills.
Proactive thinking, professional maturity and business savvy.
Strong written and oral communication skills.
Ability to work independently and make timely, sound decisions.
Strong ability for Business Analysis.

Education: BA or BS Degree required

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