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2012-02-10T11:06:00-05:00

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our monthly newsletter featuring ecommerce news, analysis, and career advice, click here.

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Acquisition Marketing Manager (Emeryville, CA)
Affiliate Marketing Manager (Virginia Beach, VA)
Co-Op Marketing/MDF Sales Manager (Hollywood, FL) - SEE VIDEO
Digital Content Strategy & QA Manager (Charlotte, NC) - SEE VIDEO
Director of Buying (San Jose, CA) - SEE VIDEO
Director of Digital (Burlington, VT) - SEE VIDEO
Director of Ecommerce (Farmington Hills, MI) - SEE VIDEO
Director of Ecommerce & Mobile Banking (Greenville, SC)
Director of Marketing and Ecommerce (Suwanee, GA) - SEE VIDEO
Director of Online Sales (Columbia, SC) - SEE VIDEO
Ecommerce Analytics Manager (Boston, MA)
Ecommerce Buyer and Product Manager (San Diego, CA)
Ecommerce Manager (New York, NY)
Ecommerce User Experience Specialist (Boston, MA OR NY) - SEE VIDEO
Ecommerce Web Manager (Charleston, SC) - SEE VIDEO
Email/Database Marketing Manager (San Diego, CA) - SEE VIDEO
Email Marketing Manager (Cincinnati, OH)
Internet Marketing Manager (Manchester, VT) - SEE VIDEO
Manager, Voice of the Customer Program (Richmond, VA) - SEE VIDEO
Online Merchandising Manager (Orange County, CA) - SEE VIDEO
Senior Leader, Ecom Site Marketing Strategy (Raleigh, NC) - SEE VIDEO
Site Optimization Manager (San Mateo, CA) - SEE VIDEO
Vice President of Sales (Home Based)
Web Consumer Insights Analyst (Manchester, VT) - SEE VIDEO
Web Content Manager (Branford, CT)
Web Developer (Atlanta, GA) - SEE VIDEO
Web Developer (Hollywood, FL)
Vice President, Business Development (Shelton, CT)

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NYC-based Luxury Ecommerce Role: “Who Else Wants a Stellar Reputation?"

2012-02-07T14:11:18-05:00

NEW YORK, NY - Here's a little pitch about an international, high-profile, six-figure, NYC-based luxury search that's right up your alley. I posted it last week on my Linkedin groups -- and the response was through the roof. Now, here it is for your viewing pleasure ...

BACK STORY: As a recruiter, I like to see myself as in the “before” and “after” business – like in an infomercial:

... BEFORE my candidate arrives on the scene, my client has problems: Affiliate fraud, for example. Or a platform integration plagued with delays and cost overruns. Or declining sales.

... AFTER my candidate has been on the job for 12 months, the affiliate fraud is gone, a hugely successful integration is ancient history, and the sales slump has been arrested. Problem solved.

Naturally, whenever I land a search I ask myself “Assuming they have the skills, which of my candidates will benefit the most from this search? What's in it for them, long term? Not just monetarily, but in terms of how their accomplishments in the role will contribute to the narrative about them in the industry.”

Because after handling more than 250 ecommerce searches, here's what I know: People TALK.

Having a great resume is one thing, but having a stellar reputation for solving cross-functional, multichannel ecommerce problems is another. After your first two years in the business, your peers won’t talk about your resume. They will, however, gossip about your accomplishments.

Which brings me to this week's pitch.

My NYC-based client is a European luxury goods manufacturer who seeks a US Ecommerce Manager to develop the US market for their product line. They know relatively little about how to make this happen, but you have heard of the company and they sell online through one of America's most prestigious high-end retailers.

The client is doing ~$500K in US online sales. However, the US retail market for their product includes about 20,000 companies with combined annual revenue of about $30 billion. The industry is fragmented, with the top 50 companies generating only about 40% of revenue.

Which is exactly why the client has very high hopes for America. You know many of their competitors, several of whom are members of the Internet Retailer Top 500. The situation has exactly what attracts venture capitalists to any business:

Huge, addressable market
Remarkable, high-quality product(s)
Well defined customer
Viable distribution network
Proven revenue model
Long-term scalability
Access to the right team (which you'll get to build.)

All of those things are here. All you have to do is bring them together in a brand-friendly way. It's totally doable, for the right person.

Reporting to the North American CEO, you will need a strong knowledge of: customer acquisition; content management systems; customer care; ecommerce platforms; logistics; promotion and loyalty management; online catalog management; order management systems; rich media; site search; social media; web analytics; and web design/user experience.

Luxury experience is preferred but not required.

The job will pay a base salary of between $100,000 and $130,000. Tops!! And before you older readers say “Rubbish! Harry will never find someone with all that experience for that low price,” please know that there’s a new breed of up-and-coming rock stars who would easily rise to the challenge.

Make no mistake: If you take this job, the challenges will be waiting for you. But they are surmountable, and you'll have the resources and management support to overcome them. And when you do, you'll have the kind of reputation that will get you talked about. In a good way.

To apply, send your resume to Harry.Joiner [at] EcommerceRecruiter.com. Please put "NYC LUXURY SEARCH" in the subject field of your email.

Peace out,
Harry

Director of Marketing & Ecommerce (Suwanee, GA)

2012-02-07T00:48:48-05:00

SUWANEE, GA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Simple Floors in their search for a Director of Ecommerce, in Suwanee, GA.

HARRY'S COMMENTS: This search will allow a world-class search marketer to get fantastic experience as an ecommerce marketing general manager. Three years from now, you’ll have hands on experience in off-line retail marketing, usability, analytics, online merchandising, logistics, purchasing, conversion rate optimization, leadership, and organizational development. For search marketing specialists, GM opportunities like this one can be scarce as hen's teeth.

The client’s online retail business is very well-established.

The company has been in existence for 7 years, and management has a great understanding of sourcing, production, logistics, inventory management, and financing. It operates 15 stores around the US, and recently launched a franchising program.

Annually, SimpleFloors.com gets 1.2 million unique visitors, 90% of which come from search engines. Their average order value is $2500 on a site-wide conversion rate of 11%. The firm is a well established seller in marketplaces like eBay, Amazon, MSN, Yahoo, Shopzilla, Square Trade and Overstock.com. These folks know what they're doing, so it's not like you'll need to beg for resources to grow the business.

But there is a lot of work to do ...

The client has sincere interest in broadening their email and affiliate marketing programs, plus management is would like to dramatically improve the firm’s ROAS in Adwords. Both SEO and analytics improvements are key initiatives, as well. In fact, the company’s franchising success is critically linked to SimpleFloors’ ability to drive high quality traffic to its web properties through paid search, social media, SEO, and comparison shopping engines. The buck will stop with you on these initiatives.

There’s a ton of potential in SimpleFloors' markets, both online and off.

SimpleFloors is classified as a building material dealer. The building material dealers industry in the US includes about 45,000 companies with combined annual sales of about $230 billion. Major companies include Home Depot and Lowe's. The industry is concentrated: the top 50 companies account for more than 50 percent of industry revenue.

The company’s customer base includes interior designers, builders, contractors, and homeowners. Demand for wood flooring is closely tied to residential real estate construction, both new and remodeling. Competition comes from other manufacturers and competing flooring products like carpeting, linoleum, tiles, etc.

The US interior design industry includes about 10,000 companies with combined annual revenue of about $8 billion. The industry is highly fragmented: the 50 largest firms account for about 10 percent of revenue. Huge opportunity!

SimpleFloors’ ability to contract its manufacturing process and distribute direct to its clients allows the company to bring the latest designs to market with incredible speed: For instance, a new style introduction can go from the design room drawing board to the factory and onto installation in just under two months (versus the industry stand two years). This speed makes SimpleFloors very popular with interior designers, who seek the latest flooring trends for their clients.

As usual, I'm loaded with proprietary research and information on this search. If you'd like to apply for the role -- please see the link that the bottom of this posting.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

RESPONSIBILITIES:

Own the overall acquisition strategy for SimpleFloors
Grow / optimize our keyword portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.
Tracking, reporting, and analyzing our PPC initiatives and campaigns, including understanding attribution analysis and impact of lifetime value.
Create business requirements for engineering as well as develop your own solutions to improve our search engine marketing process.
Stay current with new advances in search engine marketing and the competitive landscape.
PPC & online marketing are part of your DNA
Grow and manage our presence on non-affiliate comparison shopping engines such as Pricegrabber and Google Product Search.
Build brand awareness by overseeing content strategy, contact strategy, and promotional calendar.
Drive improvements in our natural search channel by developing content strategies and facilitating technical solutions that allow for greater visibility in search engines
Provide weekly reporting and analysis to the management team and board of acquisition marketing channels and additional initiatives.
Contribute and form overarching strategy for social media channels (Facebook, Twitter, Blog) and provide basic customer service when necessary
Research and implement new acquisition marketing tactics and vendor partnerships
Effectively manage strategic vendors and partners related to the acquisition of new customers
Work with the Marketing and Creative group to improve site performance visibility.
Manage and report on multi-variate (MVT) and A/B testing program for the web site.
Assume full P/L responsibility and an ability to plan revenue, marketing and sales promotion consistent with the global strategies.
Manage the development of the Web organization to meet revenue objectives and recruitment of the team
Improvements to our internet retail site, including feature-functionality, user interface, SEO, landing page optimization, effective online merchandising of products and promotions, and overall user experience.
Manage email marketing (list development and management, campaign development and implementation, etc.)
Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
Drive overall promotional messaging and creative onsite and through email.

REQUIREMENTS:

Self-learner and a passion for search engine marketing.
Experience managing PPC campaigns across Google, Yahoo, and MSN.
Expert knowledge of performance marketing, conversion, and online customer acquisition strategies.
Proficient in Microsoft Excel.
You should love spreadsheets and lots of data.
Ability to manage multiple projects simultaneously, work within a marketing team, and work with other departments in a matrix environment.
Excellent verbal and written skills.
Detail oriented.
Ability to re-prioritize projects as needed.
Knowledge of search engine optimization (SEO)
Expert with web analytics tools such as Google Analytics, Coremetrics, etc.

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Acquisition Marketing Manager (Emeryville, CA)

2012-02-05T16:02:23-05:00

EMERYVILLE, CA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Alibris Retail in their search for an Acquisition Marketing Manager, in Emeryville, CA. Alibris Retail is the premier online marketplace for independent sellers of books, music and movies. Alibris offers more than 140 million new and used books, movie and music items from more than 20,000 independent sellers in over 50 countries and Google eBooks to consumers through their web sites (Alibris.com, Alibris.co.uk) and Library Services group.

HARRY’S COMMENTS: I have been an ecommerce recruiter for seven years, and one of the coolest things about my job is that there are candidates whom I have placed more than once. Such is the case with this role’s hiring manager, Adam Silverman, who is a rock star anyway you slice it.

I placed Adam as a VP of Ecommerce with Monsoon Commerce last October, and it’s Adam’s charge to develop and manage the growth of Monsoon’s retail arm, Alibris, currently No. 123 in Internet Retailer’s Top 500 Guide. Prior to Alibris, Adam was Director of Marketing at Musician’s Friend (IR-44), and from 2006 to 2009, he was Director of Ecommerce for apparel retail chain Wet Seal (IR-316).

Smart. Funny. Authentic. Driven (in a good way). Highly competent. Endlessly resourceful. I have never seen Adam in an easy role, and somehow he always finds a way to win. Seriously, I would want my own kid to work for him.

In fact, I'm going to post that as a LinkedIn recommendation for him.

Now about the role: We need a real, live marketer who is an inch wide and a mile deep in customer acquisition experience. This person needs to eat, sleep, and dream multichannel customer acquisition: Affiliate marketing, Display advertising and retargeting, CSE’s, PPC, Mobile, and possibly, when appropriate, direct mail. You will need to know how to acquire customers with each of these channels individually, but much more importantly – you will need to combine these channels so that the whole is greater than the sum of the parts.

Your ads will need to do it all:

Stop prospects in a way that allows them to self-select.
Hold prospects.
Create desire by hinting at the value of the Alibris experience.
Give the prospect a reason to act now.

Imagine a cross between the late, great PPC savant Alan Rimm-Kaufman and legendary adman John Caples. You don’t have to be that now – but you should aspire to be that.

We need someone who sees Alibris’ categories through the customer’s eyes. That means developing an affinity with each type of Alibris customer so that you can anticipate their needs and behaviors.

Both Caples and Rimm-Kaufman would question everything: What went wrong and why? Was it the place? The time of day? The kind of customer we attracted? Was it the offer? And so on. Next, what went right and why? For each thing that went right, could we do it again, only bigger, or cheaper, or both? The questions are endless.

To answer these questions, you’d need to be very creative in not only what clues you’ll be looking for, but where those clues might be found. Alibris’ analytics package is certainly one place. But we need someone who’s not afraid to profile customers based on their RFM history, demographics, psychographics, geography, etc.

Alibris has already done much of this work with one of America’s foremost database marketing consultants – but you’ll need to build on that exemplary work, realizing that all markets are dynamic. Things change, which is why we expect you to have a teachable point of view regarding multichannel attribution models.

As I’ve said many times before, I don't take every search that comes my way. Not by a long shot. There has to be a compelling reason that an A-player would want to apply for this role.

And here ‘tis: This role is about giving a bright up-and-comer who has a ton of depth the kind of breadth that will come in handy for the rest of his or her career. It's about giving an exceptional candidate an opportunity to have a real impact on a $150 million etailer’s business, while working for a great guy in a high visibility role in one of America’s coolest cities: San Francisco.

And truly, I am not looking for someone who can just “press the buttons” with AdWords. Heck no. This role is about so much more than that. I need a marketer. I need someone who is hypothesis driven in their approach to customer acquisition and is not afraid to make smart bets on how to grow the business.

As always, I’m loaded with proprietary info on this search. Apply below and I’d be happy to give you all I’ve got.

Position Overview:

The Acquisition Marketing Manager’s primary responsibilities will owning the strategic roadmap, including optimizing and growing the acquisition marketing revenue for the Alibris Retail division in accordance with business goals. As the acquisition guru, you will design tests, track program performance, implement campaigns, and come up with strategies and recommendations on how Alibris can optimize the breadth and depth of their acquisition programs across paid search, natural search, direct response, display, non-affiliate shopping comparison engines, and other emerging acquisition channels. You will also own the strategy and presence on the social media channels, and look for general growth opportunities in the acquisition marketing field.

Responsibilities include:

Own the overall acquisition strategy for Alibris Retail (B2C), and provide acquisition support for Monsoon Selling Solutions division (B2B)
Grow the keyword portfolio by figuring out how to scale and manage a program with potentially millions of keywords and finding new search venues to advertise in.
Optimize the keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.
Tracking, reporting, and analyzing PPC initiatives and campaigns, including understanding attribution analysis and impact of lifetime value .
Create business requirements for engineering as well as develop your own solutions to improve the search engine marketing process.
Stay current with new advances in search engine marketing and the competitive landscape. PPC & online marketing are part of your DNA
Grow and manage Alibris' presence on non-affiliate comparison shopping engines such as Pricegrabber and Google Product Search.
Drive improvements in the natural search channel by developing content strategies and facilitating technical solutions that allow for greater visibility in search engnies
Provide reporting and analysis on a weekly basis for acquisition marketing channels and additional initiatives
Contribute and form overarching strategy for social media channels (Facebook, Twitter, Blog) and provide basic customer service when necessary
Research and implement new acquisition marketing tactics and vendor partnerships
Effectively manage strategic vendors and partners related to the acquisition of new customers

Position Requirements:

Self-learner and a passion for search engine marketing.
Experience managing PPC campaigns across Google, Yahoo, and MSN.
Analytical Experience
Expert knowledge of performance marketing, conversion, and online customer acquisition strategies.
Proficient in Microsoft Excel. You should love spreadsheets and lots of data.
Bachelor’s degree or equivalent experience in a quantitative, test-driven field (economics, market research, science, etc.)
Ability to manage multiple projects simultaneously, work within a marketing team, and work with other departments in a matrix environment.
Excellent verbal and written skills. Detail oriented. Supportive of co-workers.
Ability to re-prioritize projects as needed.
Knowledge of search engine optimization (SEO)
Expert with web analytics tools such as Google Analytics, Coremetrics, etc.

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Ecommerce Merchandising (Orange County, CA)

2012-02-01T03:23:03-05:00

ORANGE COUNTY, CA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Boot Barn in their search for a Digital Merchandising Coordinator based in Orange County, CA. Founded more than 30 years ago in Southern California, Boot Barn is a specialty retailer dedicated to providing its customers with one of the largest selections of top-quality western and work footwear and apparel available in today’s market.

With an 83-store footprint that spans across much of the Western US, the organization has a presence in California, Arizona, Nevada, New Mexico, Wyoming, and Montana.

HARRY'S COMMENTS: Everyone wants to work for a great boss. When I think back on my own career, the jobs I loved the most involved my best bosses: People who were business-oriented. People who listened. People who truly cared about my personal and professional development. People who led by example. People who could use my hot buttons to get the best performance out of me. People who gave me stretch objectives that were “better than my best, but believable.” In my own company, I try to model those examples, and at times it can be difficult.

This job reports to Dave Gusick, an outrageously nice guy who reminds me of my best bosses: Dave has been an A-player in the Internet Retailer Top 500 for as long as I can remember. I was fortunate enough to place Dave at BootBarn last year, and since Dave’s arrival, BootBarn’s online revenues are up 50%.

When one thinks of western wear, the word “innovation” doesn’t always come to mind. But BootBarn’s suppliers are forever improving their lines.

I’ll refrain from giving you specific numbers here (call me for those), but nearly all of BootBarn’s primary metrics are headed in the right direction: Conversion rate; Shopping cart abandonment rate; Average order value; Average items per order; Repeat customer rate; Repeat customer revenue; etc. Everyone wants to play on a winning team, and Dave’s organization has a ton of forward momentum.

If you are a seasoned online merchant who craves a “voice” in your organization – this is the job for you.

Why is the job open?

While BootBarn has a team of excellent merchants who manage the technical aspects of merchandising, Dave believes that the company needs someone who specializes in the aesthetics of online merchandising. The new hire will be working with the buyers and the web support team to ensure that ...

BootBarn.com features the right product mix;

The right products appear on the top levels of the site’s internal search results;

Products are being portrayed in the most flattering way;

BootBarn’s products’ most relevant technical attributes are brought to light.

And much more.

According to Dave, “A lot of times, we have vendors come in and tell us about their new products. And they will always mention the product’s latest technical features: the treads, the last, the construction of the boot, etc. Their excitement is contagious, yet that stuff doesn’t always make it to our website, nor our competitors’ sites. Take any cowboy boot: Each vendor has several different attributes that they have test marketed and built into their product because they have done their market research and they know their customer.

We need to do a better job of bringing our vendors products to life online based on all of the features and benefits are available to BootBarn. There needs to be romance language. There should be multiple views of each product, and so much more. The list of things we could be doing is endless – and it changes all the time. We need to bring an edge to the way we market this product.”

As always, I have a huge amount of research to offer qualified candidates, in addition to inside information on the client’s key merchandising initiatives for 2012. Again, the is a great role based in sunny Orange County, CA. The comp is fantastic, and your new boss is a jewel of a guy. Apply below.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

Position Overview:

Responsible for providing support to team members in merchandising and marketing across the Bootbarn.com website, bringing product to vivid, engaging & interactive life, combining the technologies and experiences uniquely available in digital with the product assortment, and monitoring a wide range of site usage metrics to optimize site merchandising and overall experience, including user pathways, traffic & abandonment rates, engagement rates & conversion rates.

Essential Functions:

Coordinate with the buying department and vendors on new style additions, images, and product content.
Develop and deliver an overall strategy of how to leverage web analytics and optimization to drive business results.
Utilize web data and analysis to create concise conclusions and recommendations for improving the user experience, increasing conversions, optimizing marketing and merchandising, and positively impacting return on investment.
Collaborate with buyers to develop cohesive assortments, competitively priced to achieve established sales and margin goals and to ensure brand integrity.
Review merchandise reporting on weekly and monthly basis and collaborate in seasonal analysis meetings.
Shop competition to identify new trends and ensure merchandising strategy and bootbarn.com is competitive.
Any other duties as assigned by store management.

Position Requirements:

Ability to:

Communicate with customers, management, and other employees
Act as a liaison between merchandisers, buyers and e-commerce team
Multitask and give clear direction to the team
Read, count, and write to accurately complete all documentation
Work varied hours/days as business dictates

Other Skills:

3-5 years of online merchandising experience preferred
7+ years experience in retail, preferably footwear
Bachelor’s degree
Must have experience with web analytics, Excel, PowerPoint
Must have proven experience in driving change and creating support across an organization
Must possess excellent communication and organization skills
Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment

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Director of Digital (Burlington, VT)

2012-01-26T20:16:48-05:00

Burlington, VT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Seventh Generation in their search for a Digital Director, in Burlington, VT. Established in 1988, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide healthy solutions for the air, surfaces, fabrics, pets and people within the home — and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain.

HARRY'S COMMENTS: This is a high-visibility, very well-paying role which will enable someone to have a huge impact on a great, mission-based business. According to CMO, Joey Bergstein, "If we're able to deliver the potential of the brand, underpinned by digital, this will be a case study that everyone will be writing about."

The Director of Digital will be charged with taking a brand that already has a strong digital presence and a passionate group of consumers and turning it into a viable social commerce business. The website needs to be revitalized to reflect the brand's character, and 7th Gen needs to build a mobile- and ecommerce infrastructure to enable it to go direct to its consumers.

Most of all, 7th Gen seeks to build programs that double the size of its brand community, which is nearing a one million consumers. The goal is to turn these people into advocates for the brand as well as loyal customers who buy 7th Gen's products across multiple categories. This role combines the best elements of strategy, creative programming, and execution.

For now, there is a team of 2-3 people reporting into this person. But according to Joey, "Our appetite for growth in this area is real. Ultimately, I can see shifting the majority of our spend into digital media. It's a fantastic growth opportunity. And it's based in Vermont, living close to the best skiing/boarding on the east coast."

Position Overview:

This is pivotal role in the development and evolution of the Seventh Generation business. Seventh Generation has a unique and passionate base of consumers who we have a phenomenal opportunity to transform into brand advocates. At its simplest, this role is about mobilizing the passionate consumer base into powerful advocates for the brand and driving consumer purchases through the use of digital media.

The Digital Director will lead the development of strategy and execution for the Seventh Generation’s digital marketing & operations. This includes leading the brand’s consumer “conversation and engagement calendar”, building it’s social media and direct response programs, establishing its e-commerce business into a profit center and leading the thinking for mobile platform development: Website content, e-commerce, partnership & community development, consumer research, marketing, and website technology.

This is a critical leadership role in the marketing organization and requires strong leadership across the business units, integrating digital media seamlessly into each key element of strategic plans.

PRIMARY JOB DUTIES:

Enhance SeventhGeneration.com to increase traffic and engagement, build a powerful rewards program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.
Build Seventh Generation into the leading social media home and personal care brand in social media as measured by the combination of the size of its fan base (per cases sold) and it’s interaction rates
Dramatically accelerate e-commerce sales, including programs with established and new e-tailers… making the internet site a key strategic function in the business for innovation, gifting etc.
Create and maintain an expanded content platform.
Optimize Search Engine marketing
Develop mobile marketing strategy and program.
Upgrade organizational capability in the digital area and seamless integrate digital marketing into each marketing program.
Manage dedicated digital staff as well as overseeing outside web developers
Work collaboratively as an acting member of the marketing leadership team

ADDITIONAL JOB DUTIES:

Manage internet & ecommerce aspect of international sales.
Commit to personal development and growth by actively participating in personal development initiatives and applying developmental thinking within the context of planning and executing work.
Lead and manage others within the function through the embodiment of the company’s core values

Position Requirements:

A minimum of 8 years’ experience in the internet space, including at least 6 years as a Senior leader of digital strategy and planning
Knowledge of e-commerce, social media, content management and ad serving systems
Prior experience successfully managing, leading and developing a team of technical professionals
Experience creating content and managing an editorial and/or marketing staff
Experience creating SEO programs
Willingness to continually embrace personal and professional development
Must exhibit a passion for the company’s Mission, Vision and Values

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Vice President, Business Development (Shelton, CT)

2012-01-26T11:46:07-05:00

SHELTON, CT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with SureSource.com in their search for a Vice President, Business Development, in Shelton, CT.

SureSource, LLC creates and manages the official online stores of recognized, global brands who choose to remain focused on their core competencies of product development, manufacturing, and distribution of product through retail channels. These partners, including Casio, Pentax, Coca-Cola, Hershey’s, Crayola, and Krups, appreciate that every consumer interaction impacts overall brand perception, and trust SureSource to provide their online shoppers with a premium customer experience.

SureSource operates independent online stores, each dedicated to selling a brand's full product line directly to their consumers, complementing that brand’s current efforts of selling through traditional retail channels. SureSource builds and manages these stores on an industry-leading ecommerce platform; the development, design, and merchandising teams focus on reinforcing the partner¹s brand across all touch points. Their inventory forecasting team ensures that SureSource always maintain adequate stock in a climate-controlled distribution center. The marketing group drives new customer acquisition by promoting partners' products in new channels, and the knowledgeable customer care representatives field inquiries and place orders with professionalism and courtesy.

Leveraging significant investments in infrastructure, human capital and vendor relationships allows SureSource to build and manage online stores more efficiently and provide a higher level of customer experience than any one company would be able to achieve on its own. And SureSource's unique business model negates the need for monthly or annual fees as they are compensated through the retail margin on the product they sell.

HARRY'S COMMENTS: SureSource designs, develops, and manages the official online stores for branded manufacturers like Crayola, Coca-Cola, Hershey’s, Cuisinart, Krups, and Casio, who want to sell directly to their consumers. SureSource handles everything: the ecommerce platform, the technology, and the people behind it. Their people are involved in purchasing, forecasting, merchandising the store, online customer acquisition, customer service, and so on. SureSource does it all.

Their unique business model negates the need for monthly or annual fees, as SureSource is compensated through the retail margin on the product it sells. It's one of the most client-friendly revenue models of any I've seen before: If a branded manufacturer wanted to sell online but could not (or simply didn’t want to) do any of the leg work themselves, then I’m not sure why they wouldn’t choose SureSource.

Having said that, based on my 90 minute project kickoff call with this client, there aren't very many moving parts to this search. SureSource is a great business with a fantastic value proposition, and it needs a top gun VP of Business Development.

As part of the annual sales and marketing review, SureSource has identified a large number of target accounts they wish to pursue this year. If you are a professional business development executive, then you already know what I'm talking about.

SureSource is already heavily into housewares, consumer electronics, major food brands, and personal care.

Although the client did not supply me with any lists, I did some digging and estimate there are several thousand branded manufacturers in the US from the following categories:

Audio & Video Equipment, Automobile Parts, Candy, Coffee & Tea, Computer Peripheral Equipment, Cookie & Cracker, Electronic Toys & Games, Fitness Equipment, FootSureSourcear, Furniture, Handtool, Cutlery & Flatware, Household Appliances, JeSureSourcelry & Watch, Motorcycles, Musical Instruments, Personal Care Products, Personal Computers, Snack Foods, Sporting Goods, Toys & Games

At a strategic, high-profile level, SureSource has an excellent idea of which of these categories (and which accounts) would be open to selling online yet, for the most part, don't already.

It will be the VP of Biz Dev’s job to work with SureSource’s executive team to understand the company's value proposition, identify critical sales opportunities, communicate those priorities to the SureSource sales team, and set the tone for the company’s sales organization.

My own experience tells me that the following issues will need to be hashed out very quickly ...

Regarding the sales funnel:

What are the critical opportunities that are expected to close this quarter?
What needs to be done to assure these close on time?
What is the six-month forecast? Is the activity level sufficient to assure that SureSource meets its goals?
What prospecting activities are being driven to load the sales funnel? Are these sufficient?
What has changed in the past two funnel reviews? Are opportunities progressing through the sales funnel at a reasonable rate?
What key opportunities are not progressing as expected? What's the plan for getting them kickstarted? Who is accountable?

Regarding specific account opportunities:

Where is SureSource in the sale cycle for this particular opportunity? Is SureSource in line with the customer’s buying cycle?
For key opportunities, does SureSource have a compelling and differentiated value proposition that the customer believes? Is there a strong business justification for SureSource’s proposal?
What is the decision-making process? What are the criteria and priorities that will be used in making the decision?
Who was involved in the decision, what are their roles, what are their issues, what are their attitudes towards SureSource and competition?
And so forth.

Then it’s Go Time. (Actually, it’ll be Go Time on Day 1.) There’s an enormous market opportunity for SureSource, and the firm’s investors are anxious for the company to pounce on it. Like, today.

Again, if you are a successful VP of Biz Dev on the client side of the Internet Retailer Top 500, then all of this will be completely familiar to you. In 2011, I handled several vendor side IR-500 VP of Biz Dev searches and the process I've outlined above seems to be fairly common in our industry. The process is not rocket science, but it does require an articulate, well-organized, business-savvy, financially literate, process-driven, action-oriented biz dev pro to drive.

As usual, I’ve got an armload of proprietary info to share with qualified candidates. Fantastic base salary + XXL bonus potential. Apply below.

Position Overview:

Build and develop the sales team. The VP, Business Development should have a methodology to screen, onboard and train new members of the sales team that mitigates risk and quickly brings new hires up to speed.

Ongoing development of the sales team will involve rewarding top performers through compensation, recognition and growth opportunities. Sub-par performers must be guided and supported, or ultimately culled, and a defined retention/evolution strategy must be implemented for the existing sales team.
Support and assist the sales team. The VP, Business Development assists with complex sales negotiations, attends sales presentations and helps close deals. S/he directly manages large, high-profile prospects, as appropriate. S/he assists in developing sales proposals and RFP responses.
Formulate a sales compensation plan. A compensation and incentive program should be developed, aligning the sales team’s focus with the most appropriate partners for SureSource and considering factors such as: scale of the opportunity, gross margins, scope of work and strategic fit. Reasonable, attainable quotas must be established and should affect compensation.
Define and manage the sales process. A well-defined process must be established for the sales team to follow, allowing for scalability and a reduction in the time necessary to get new hires up to speed, as well as to provide continued direction and focus for tenured salespeople. The process should encompass all steps from lead generation through delivery of a custom proposal to contract execution, and will include tracking of these milestones within salesforce.com. The process should be consistently evaluated and adjusted through analysis of key metrics and prospect progress through the pipeline.

Position Requirements:

Candidates must have five years’ experience in a sales leadership role, with at least four years’ experience in a selling role, and at least two years’ experience working with ecommerce, order management and fulfillment technology. The successful candidate must demonstrate outstanding leadership, communication and interpersonal skills, and must possess expertise in selling strategies and methodologies, strategic planning and execution and employee-motivation techniques.

An excellent base salary is available for qualified candidates, along with a generous commission plan.

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Web Content Manager (Branford, CT)

2012-01-19T15:13:04-05:00

BRANFORD, CT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Brady Corporation in their search for a Web Content Manager, in Branford, CT.

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2009 sales were approximately $1.2 billion.

Position Overview:

Responsible for managing and producing content (product, regulatory and informational) for all website and online marketing efforts.
Works with the product team to create a content strategy to enhance the user experience as well as SEO.
Manages and trains the content team to ensure that all content is both consistently written according to brand and design guidelines, and meets web usability and SEO standards.
Works with other departments to execute and prioritize web site content.
The successful candidate will have experience in content creation, as well as SEO who can train others while working in a fast paced, deadline driven environment.

People

Provide managerial direction for the Content Specialist on initiatives including: Web site content, product content and SEO
Designate, manage and prioritize resources.
Manage the t to effectively and quickly make continuous improvements in site experience and content to drive quality, relevant traffic and increase sales.
Oversee external freelance writing and/or editing resources; provide creative direction, manage timeline and review work.

Content

Developing content strategy based on business objectives and customer needs with a cross functional team
Ensure strategy incorporates SEO and keyword strategy
Determining projects' overall content requirements and potential content sources.
Manage and ensure website content that it is timely, relevant, accurate, and positively reflects a strong company image, improves user experience and increases SEO.
Manage the execution of copywriting deliverables.
Keep up-to-date with best practices in writing for the web, SEO, social media trends, web usability, web design, and business/industry trends.
Ensuring content conforms to Search Engine Optimization best practices.
Monitoring and managing keywords to increase ranking within search engine results.
Generate content strategy and ideas for partnerships and new content development appropriate for the brand.

Position Requirements:

Ability to use data and analytics to create an onsite SEO strategy
Thorough understanding of how to communicate effectively in a digital environment.
Excellent oral and written communication skill-set for all levels.
Strong communication influence and presentation skills.
Excellent creative concepting, editing, and copywriting ability.
Outstanding ability to write compelling headlines copy that sells.
Well organized and detail oriented.
Time and priority management skills; strong ability to multi-task.
Extremely organized, high energy.
Ability to manage, train and motivate a team of content specialists
Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution.
5+ years experience writing advertising content for Web or other digital media that sells. (Marketing, e-commerce, interactive marketing, and/or retail writing experience)
5+ years SEO experience, including keyword tracking and related metrics
Basic web analytics
Degree in related field, such as English, journalism, advertising, or communications.
Strong analytical and communication skills.

Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan Seibert for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Ecommerce Analytics Manager (Boston, MA)

2012-01-19T00:26:23-05:00

WHITINSVILLE, MA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Potpourri Group Inc. (PGI) in their search for an Ecommerce Analytics Manager, in beautiful Whitinsville, MA. Potpourri Group Inc. (PGI) is a multi-brand, multi-channel direct-marketing consumer catalog company founded in 1963. New titles were added through internal growth and acquisitions so that today PGI is one of the leading multi-brand catalog companies in America.

PGI’s 13 catalogs (Nature’s Jewelry, Pyramid Collection, Serengeti, NorthStyle, Catalog Favorites, In The Company of Dogs, Potpourri, The Stitchery, Expressions, Back In The Saddle, Young Explorers, Country Store and Whatever Works) have their own websites, and PGI is ranked in the top 150 U.S. online retailers by Internet Retailer magazine.

Position Overview:

Create, certify, and interpret web statistics with the objective of identifying trends, supporting business analysis efforts, and providing information to support business decisions for marketing and merchandising campaigns.
Manage relationship and leverage resources of analytics solution providers to identify problem areas, create relevant analysis, implement best practices, and develop specific action plans for the constant improvement to all areas of the online channel.
Analyze usability and key site traffic funnels to identify how customers navigate, identify process bottlenecks, improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment.
Analyze merchandising, product placements, creative placements, and up-sell/cross-sell affinities to ensure best merchandise presentations and to increase average order value.
Develop and manage eCommerce Key Performance Indicator (KPI) reporting process and produce daily, weekly, monthly reports. Assist team in other ongoing special reporting and ad hoc analysis needs.
Support marketing with coordination and setup of marketing campaigns, marketing tests, and tracking all sources of customer acquisition investments across campaigns.
Use A/B testing tools, set up, track and analyze and report on new or revised marketing programs or site content/merchandising programs.
Provide insights from search traffic (paid & organic) for the purpose of building out keyword list for our PPC marketing program.
Provide competitive analysis, trend reporting, and benchmark KPIs for our businesses against industry peers.

Position Requirements:

Experience with analytical tools such as Google Analytics (preferred), Coremetrics, or Omniture.
Knowledge of JavaScript and an understanding of .net technologies a plus.
Ability to analyze data and produce actionable, measurable information and strategies.
Proficient in Microsoft business applications.
Internet and direct marketing strategies and execution (eCommerce experience preferred).
Resourceful problem solver with strong analytical and financial skills including creation of ROI and acquisition cost.
Minimum 2 years of eCommerce analytics experience with demonstrated excellence in marketing focused data analysis.
Related formal education in eCommerce, Marketing, or equivalent.

Applications for this position are being coordinated by Thomas Prow. To apply, CLICK HERE. Candidates, please be sure to email Thomas for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Digital Content Strategy & QA Manager (Charlotte, NC)

2012-01-18T23:30:32-05:00

CHARLOTTE, NC - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Belk, Inc. in their search for a Digital Content Strategy and QA Manager, in Charlotte, NC. Belk is the nation's largest privately owned mainline department store company, and it seeks to be the department store of choice in each community it serves by providing superior service and merchandise that meets customers' needs for fashion, value and quality.

HARRY'S COMMENTS: As America's largest privately owned department store, Belk operates 302 stores in 15 states, following its purchase of Parisian from Saks in 2006. Belk stores are located primarily in the mid-Atlantic and Southeast, and offer private label apparel and brand-name cosmetics, shoes, jewelry, home, furnishings, and gifts. Targeting 35 to 54-year-old middle and upper income women, Belk stores usually anchor shopping centers and malls in small to midsized markets. Check out their new look ...

This is not the first time I have worked with Belk. I was very blessed to be involved in Belk's first search for a VP of Ecommerce in the summer of 2007, and I'm amazed at the transformation this company has undergone since then.

Under Ivy Chin’s stewardship, the company’s ecommerce business has grown like a weed: Belk's 2010 online retail sales increased 70% in 2010 to $34.8 million, and detail sales represented 1% of the company's revenue at that time. Company sources indicate that Belk will likely maintain its ecom CAGR for 2012, and the five-year ecommerce revenue goal would vault the company into the IR Top 75.

In it to win it.

To accommodate the rapid growth of its ecommerce business, Belk has expanded its fulfillment center in Pineville, NC by 117,000 square feet to a total of 254,000 square feet. Additionally, over the next three years Belk plans to invest $150 million in its core information systems to enable the firm to deliver a host of new business capabilities, such as a new suite of merchandising applications, a new data warehouse, a new point-of-sale system and a new ecommerce platform that aims to create a seamless, omni-channel shopping experience for customers.

This kind of success has enabled the company to attract top-flight e-commerce talent, including Dawn Bronkema, to whom this position reports. As the Director of Digital Experience, Dawn comes to Belk from Meijer (IR-319), where she spent nearly a decade in marketing and e-commerce positions. If you are active in Shop.org, then you know how involved Dawn is in the ecommerce community.

Position Overview:

Manages a team of Content Strategists, Conversion Specialists, & Writers to deliver Belk branded customer focused digital content for Belk.com, social, mobile, email, and all digital properties, including 3rd party sites.

The major responsibilities include individually executing and managing the team to:

Concept and ensure flawless execution of content solutions for seasonal campaigns, product/brand launches, search landing pages, cross sells/ upsells, personalization, social, mobile, email, video, user generated content, store information, weekly promotions, community support, and imagining new content strategies to enhance how Belk serves their customer’s needs.
Interpret, Define and Measure achievement of persona objectives, content marketing best practices, web copywriting & brand standards.
Reach all dept goals – specifically sales, growth, site conversion and traffic.
Ensure merchandising objectives are met with the content deliverables.
Optimize onsite search experience to deliver conversion increases.
Work with merchandising to effectively execute cross sells/upsells on site to increase conversion.
Responsible for all quality assurance for all live content.
Manage site taxonomy to reflect product assortment changes and increase findability of products.
Reach throughput goals for all product descriptions for belk.com, finding efficiencies while adhering to brand voice and increasing quality of product information.
Ensure all content that goes live is fully Quality Assured.

Essential Functions:

Facilitating brainstorming sessions to effectively deliver winning content strategies with cross functional teams – merchandising, operations, marketing, advertising, IT.

Project managing to ensure all projects have a complete detailed execution timeline, accountabilities are understood and deadlines are met.

The Digital Content Strategy and QA Manager works closely with:

Merchants on all content planning for each of their product categories. Concept content with SEO best practices, while balancing needs of merchant and needs of customer as well as Belk Brand.
Design/UX Manager to present conceptuals in a storyboard format for review and approvals. Understand the use cases and paths for all content recommendations.
Online Marketing Manager to ensure enough planning and promotions to attract sufficient traffic to the content.
Analytics team to understand measures of success for each content piece and ensure pre and post reports are completed.
Production/Development Manager to QA the fully developed content pre and post live stage. Achieve as close to a ‘perfect store’ as it relates to content. Also understand the capabilities of Belk systems to ensure content ideas are feasible.
Advertising team to ensure content for all corporate campaigns are adequately represented on belk.com by participating in advance planning.
Customer relationship marketing team to ensure content is resonating with the Belk customer and building loyalty.

Position Requirements:

A degree in marketing, communications, advertising, or digital publishing.
Web Content Experience – 5+ years
Management Experience: 3+ years
Project Management Experience: 5+ years.
Internet Experience: 5+ years.
Retail Experience: 3+ years
Copywriting Experience: 1+ year
Proven ability to show vision for new content ideas, and fully execute to create truly powerful web content.
Excellent people, organizational, and communication skills especially in persuasion.Effectively responds to content requests in a timely professional manner. Must be able to take a non web optimized content request and effectively deliver an engaging, interactive, memorable experience for Belk customers that connects with them on a rational as well as emotional level.
Must be able to deliver persuasive presentations of ideas, as well as post mortem reports with actionable findings.
Must have a keen understanding of web site information architecture, taxonomies and site mapping. Must apply best practice SEO, as well as best practice fashion merchandising principles to fully deliver a Belk experience online.
Must be willing and able to execute to meet deliverables as well as coach/manage team.
Must fully understand most effective practices for cross sells/upsells on the web, and how that differs for mobile. Will manage vendor relationships for 3rd party site functionality providers. (Certona, Intelligent Offer, Monetate, etc)
Must be able to define new processes as needs evolve, gain buyins, and lead change as needed, even in resistance.
Must be a take charge individual, able to motivate a diverse workforce to work together to achieve excellence in Digital Content for the Belk customers.

Position requires individual to have creative vision at the strategic level and ability to execute at the operational level, proven team and project management, organization and people savvy skills, demonstrate leadership in people development, process improvement, strong problem-solving and analytical skills, organizational and logic skills, detail orientations, customer focus, time management, a professional demeanor and positive attitude, have the ability to work in a fast-paced, accelerated timeframes, multidiscipline environment, the ability to work well with a team, ability to manage multiple time sensitive priorities, ability to quickly adapt to change in priorities, and good written and oral communications skills.

Additionally, conflict management, innovation, integrity and trust, process management, functional and technical skills, planning, and a drive for results are key for this position.

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