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Ecommerce and Digital Marketing Manager (Chicago, IL)

2012-02-14T00:45:48-05:00

CHICAGO, IL - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with H20 Plus in their search for an E-Commerce and Digital Marketing Manager, in Chicago, IL ...

HARRY’S COMMENTS: H2O Plus manufactures and markets facial skin care products and body products for consumption worldwide. Originally a family-owned business founded by Cindy Melk, in 2008 H2O Plus was sold to a consortium of private equity firms including Goldman Sachs, and later purchased by its current parent, Pola Orbis. According to hiring manager, Jim McLaughlin, the company could not have ended up in better hands.

Based in Japan, Pola Orbis has been in business 83 years, and went public in 2010. Pola’s principal owner donated one third of the company's value to a charitable trust for the development of the arts. The company has a big museum on its campus in Tokyo, as well as a major endowment for the arts in Japan. Recently, Pola acquired an Australian beauty brand called Jurlique, which owns their own farms and grows their own ingredients in Australia.

The typical H2O Plus customer.

The typical H2O Plus customer is a female “youthful beauty activist.” She is young at heart, 18 to 50, a deliberately broad range due to the company's line of “pre-aging” and anti-aging products. She is very active in her skin care regime, and will self educate to stay abreast of current skin care technologies and trends. Her buying is very research-based, and she is acutely aware of her alternatives.

She is well aware of the technologies and benefits behind certain products, and she is active in the evolving her regime to try new products. She is very networked with other youthful beauty activists. Mr. McLaughlin believes that H2O Plus must empower its customers with information, to make sure that they have access to the latest information to educate, inform and engage her so that she appreciates the benefits of the H2O Plus lifestyle. Moreover, H2O plus would like to connect her with other consumers who can reinforce these things.

Worldwide, Pola puts quality and efficacy first and foremost.

Management staunchly refuses to optimize costs in any way that dumbs down the product. According to Mr. McLaughlin, “I have been with the company 19 years, and even though Cindy has been gone a long time, our operating philosophy reminds me of her everyday. Now more than ever, H2O Plus is about making the best product and impacting the consumer as positively as possible.”

“We are more focused than ever around Cindy's initial vision, taking advantage of powerful sea-derived ingredients. Many companies our size do not manufacture. We do. We formulate all of our products in a 100,000 square-foot building on the west side of Chicago, near the Sears building. We occupy an entire city block. Marketing, sales, manufacturing, R&D and distribution are all right here. Anyone who works here is right on top of the product, just the way Cindy would have wanted it.”

H2O Plus’ go to market strategy is equally interesting.

The company has a very large amenities business, which revolves around a 10 year deal with Disney resorts. If you go on a Disney cruise or visit any Walt Disney property in Orlando, Los Angeles, Hawaii, Paris or Hong Kong you will see H2O Plus’ products in every hotel room lavatory. This puts 40 million samples into consumers hands every year, and every complementary H2O Plus soap and body wash features the company's URL.

Given the retail price of H2O Plus’ products, this is a brilliant strategy. These consumers who visit H2OPlus.com have already tried the company's products and are predisposed to buy them.

Beyond this strategy, the company has a long track record of taking smart chances online. McLaughlin started H20Plus.com in 1997, long before the company had retail channel partners. Without the threat of channel conflict, McLaughlin's team was able to develop a deep commitment to the e-commerce channel that continues to serve the company well. With regard to ecommerce investment, the only thing that has changed is the depth of the company's pockets.

H2O Plus is well-funded for its aggressive growth plans online.

Just about everything about H2O Plus’ e-commerce business is sound: domestic sales are up, international sales are improving. Traffic is up, as is the average order value and conversion rate. This job is not a “turnaround.” The online business is running very well, yet its growth initiatives should keep this new hire very busy, especially in the areas of mobile marketing and commerce, SEO, SEM, site search, social media, and analytics.

Is this job for you?

H2O Plus seeks a seasoned online marketer with 7 to 10 years of experience, preferably in the beauty industry. You must have an analytical bias to the way you make decisions, and you must be able to manage multiple priorities. Additionally, preference will be given to process oriented candidates who can bring consistency and scalability to H2O Plus’ fluid operating environment.

Moreover, the ideal candidate will be able to work across multiple departments, up and down the organization. You must be able to develop and present lucid, analytically sound cases for new e-commerce initiatives. And you must be able to do that in a way that's hard on the issues and soft on the people.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

Position Overview:

The E-commerce and Digital Marketing Manager is responsible for implementing digital marketing strategy and managing performance of the online sales channel. This includes daily maintenance of the of the company website and all online marketing channels including email, social media, paid and natural search and affiliate. The primary objectives of this position are to grow e-commerce revenue and build brand awareness through effective site content, merchandising, customer e-mail communications, strategic planning and through affiliate and merchant partner site marketing.

Responsibilities include:

Responsible for deployment of all h2oplus.com website content in a brand consistent manner that supports our positioning as a prestige skincare company.
Manages development and execution of all website merchandising initiatives including product catalog and content sections. Maintains a 6 to 12-month website marketing calendar and presents all content in advance of deployment for management review.
Manages design and execution of all customer e-mail communications including programming of e-mail
Management of Search Engine Marketing (SEM) Campaigns and optimization of the website for search visibility (SEO)
Administration of Social Media Communications and Site Integration
Manages and measures relationships with all Affiliate Marketing Partners, identifies and implements quality new affiliate partners and develops specific affiliate campaigns to drive traffic to the website.
Manages and measures all 3^rd party merchant partnerships including storefront merchandising and campaign development and execution. Maintains positive and productive relationships with all partners to ensure exposure is maximized on 3^rd party sites
Measures the effectivenessof all internet marketing and merchandising initiatives and optimizes content on a continual basis to maximize results.
Contributes to preparation of Website Monthly Management Report.
Works with Creative, Graphics and Copywriter on digital content development
Works with agency to support digital marketing campaigns.

Position Requirements:

7-10 years of proven exceptional Web marketing and merchandising experience, preferably in the beauty industry
Strong E-commerce analytics tools experience with ability to analyze Web data and formulate Internet marketing strategies, including search engine optimization experience
Search Engine Marketing (SEM) and Optimization (SEO) Experience
Experience with 3^rd Party E-mail Service Administration (ie..Bronto)
Working knowledge of HTML and CSS Administration
Social media marketing experience
Outstanding written, verbal and presentation skills
Strong detail orientation and ability to effectively multi-task
Strong creative and online design orientation
Effective coordination, time management and organizational skills
Strong proficiency with MS Office Suite and Excel based analysis
Bachelor’s degree, preferably in related field

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry Joiner for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Ecommerce Product Manager (Tysons Corner, VA)

2012-02-13T23:09:03-05:00

TYSONS CORNER, VA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with CustomInk.com in their search for a talented, customer-focused Product Manager to join their Online Experience team based in Tysons Corner, VA. CustomInk.com is an innovative ecommerce website that enables people to design and order custom t-shirts and other products for their groups, events, gifts and self-expression.

With over ten years of operating history, 300 team members, and $70 million in annual revenue, CustomInk.com is a profitable, dynamic, and forward-thinking company. Since 2005, CustomInk.com has been listed as one of Washingtonian Magazine's "Great Places to Work" in the DC area and appears at #188 on the Internet Retailer Top 500 list.

Position Overview:

The Product Manager will identify opportunities for new site features or improvements to existing features that help achieve CustomInk’s overall strategic goals. The Product Manager will lead the product discovery process to refine, validate and prioritize these opportunities and work closely with a team of designers and engineers to bring these new ideas to life.

The Product Manager will be heavily involved in customer research activities including market research, usability testing, live on-site experiments, and analysis of site analytics. The Product Manager will also play the role of product owner in an agile development process working on a daily basis with user experience designers, visual designers, and software engineers to make strategic and tactical decisions about product functionality, balancing appropriate tradeoffs between business goals, user goals, scalability/maintainability, time-to-market, and process efficiency.

Communicate the vision and plan a roadmap across CustomInk and soliciting and synthesizing feedback from across the organization.

As a member of a small, nimble team the Product Manager should also expect to function as an individual contributor from time to time on selected projects by performing user research, user experience design, quality assurance, or other such work to ensure that all aspects of the development process are covered as needed.

Receive ongoing guidance and support from the Director of Product Management, Online Experience and work closely with many other members of the E-commerce Team and other stakeholders across CustomInk.

MEASURES OF SUCCESS:

The key measures of success for this position are:

Development of roadmaps, project plans, and requirements that meet overall strategic goals with innovative, achievable solutions

Successful delivery of online experiences that increase conversion rates, order volume, and customer satisfaction

Effective communication and coordination among team members and key stakeholders across CustomInk

SKILLS AND EXPERIENCE:

The Product Manager must have a passion for great customer experiences and empathize with users’ goals and challenges, demonstrating good instincts about consumer behavior and business dynamics. Additionally, a successful candidate will have:

Practical knowledge of product management practices including roadmap development, concept validation, requirements definition, and feature prioritization
Ability to motivate teams and facilitate action, especially within a highly-collaborative and non-hierarchical environment
Keen attention to detail and good judgment for when something is “customer-ready”
Strong written and verbal communication
Basic project management skills and ability to juggle multiple projects
Facility with statistics/data analysis with an ability to visualize customer behavior through metrics
Working knowledge of current practices in user-centered design and web technology

Position Requirements:

At least 2 years of hands-on experience in a product development role of a software-based product (ideally web-based)
Track record of envisioning solutions to meet customer and business goals
Demonstrated ability to develop and understand strategy and to inform and make strategic tradeoffs
Bachelor’s degree
Prior experience in a consumer online service, retail or other e-commerce industry is highly desirable

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User Experience Designer (Tysons Corner, VA)

2012-02-13T23:03:31-05:00

We are working with CustomInk.com in their search for a talented User Experience Designer to join their Online Experience team based in Tysons Corner, VA. CustomInk.com is an innovative ecommerce website that enables people to design and order custom t-shirts and other products for their groups, events, gifts and self-expression.

Position Overview:

The User Experience Designer will:

Turn conceptual product and feature ideas into valuable and useful experiences for users
Design and test prototypes of new site experiences with users through small-scale usability tests and live on-site experiments
Incorporate feedback from user testing, site analytics, group critiques and other sources to continually improve designs
Lead the development of personas, user flows and scenarios, goal/task analyses, and other key tools of user-centered design
Contribute to product vision and strategic decisions in collaboration with other team members and stakeholders
Work closely with product managers, engineers, visual designers, and other Inkers to ensure a user-focused approach from concept through launch

Measures of Success:

The key measures of success for this position are:

Delivering smart, elegant flows and experiences that meet user needs and achieve business results
Effective collaboration with other team members throughout the project lifecycle, including presenting designs and communicating the rationale behind them
Articulating key insights about users that shape the design process

Position Requirements:

The User Experience Designer loves delighting customers, and collaboratively solving complicated business and interaction challenges. Candidates should also have:

A strong portfolio (urls preferred) featuring interaction design work
Ability to move fluidly from thinking about high-level product strategy down to low-level details (and everything in-between!)
Great understanding of design heuristics and techniques of user-centered design
Excellent verbal and written communication skills, especially the ability to clearly articulate design decisions
Ability to leverage technology to create innovative experiences and adapt designs to consider technical limitations
Excellent knowledge of design tools like Visio/Omnigraffle, Adobe Creative Suite, and similar
Ability to develop working prototypes (either in working code or in tools like Axure or PowerPoint) is also strongly desirable
Bachelor's degree or equivalent in Human Factors, Design, Computer Science or a related field
Prior experience in a consumer online service, retail or other e-commerce industry is highly desirable

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Website Optimization Specialist (Branford, CT)

2012-02-13T11:28:53-05:00

BRANFORD, CT - EcommerceRecruiter.com is the leading executive search firm serving the DMA, NEMOA, SEMPO, Shop.org, Ad:Tech, and IR-500 communities. To get our jobs by email the minute they're posted, click here. To add your resume to our confidential database, click here. To like us on FB, please click here ...

We are working with Brady Corporation in their search for a Website Optimization Specia in Branford, CT.

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2009 sales were approximately $1.2 billion.

Position Description:

Develop and implement web strategies for improved conversion rates, usability, marketing, website testing, and site functionality. Responsible for recommendations of strategies, and managing, planning and executing strategies for our e-commerce websites in Brady’s Direct Marketing America’s Group. This position is pivotal to driving success of our online businesses.

Essential Duties and Responsibilities:

Utilize testing methodologies and best practices to increase conversion rates
Work with the optimization team and grow revenue from the channel. Understand which projects and efforts will have the biggest impact and prioritize and focus accordingly
Utilize Customer Experience Analytics tools to measure and improve engagement and satisfaction.
Capture and integrate Voice of Customer data as well as Market Research data to help create the ultimate online customer experience.
Translate business requirements into meaningful interactive experiences
Convert more website visitors to buyers while improving overall website usability
Work with the Web Designers and Web Developers to create elements and/or landing pages for which to test, monitor and evaluate outcomes and implement changes.
Foster connections and collaboration with other departments, including Creative, Technology, Marketing, Acquisition and Content teams.
Work alongside Strategy and Analytics business groups as well as development to coordinate testing, brainstorm new ideas, and draw conclusions for continually improving conversion
Recommend strategic efforts and drive execution necessary to deliver high end marketing performance, providing a critical contribution to growth and profitability goals over the near and long-term.
Participate in immersive user research, concept testing, and usability testing
Analyze current and historical Analytics on an ongoing basis to identify trends, strengths and weaknesses, and provide business intelligence to upper management.
Work with the Web Content team on product merchandising and content development.
Conduct competitive analyses.
Communicate results, successes and improvement strategies to Direct Marketing senior leadership.

Position Requirements:

2 years of full-time oversight and hands-on experience working on conversion improvement efforts in a transactional e-commerce environment.
Ability to work with and motive cross functional team, to flawless execution of all strategies
In-depth knowledge or hands-on experience in all of the following e-commerce usability, conversion and AOV improvement activities:
- Product Merchandising
- Copywriting for E-commerce
- Buy flow, clickpath/clickstream, and sales funnel analysis
- Capturing and implementing Voice of Customer, using surveys and other methods
- Abandoned Shopping Cart reduction
- Product upsell, cross-sell, and bundling tactics
- Landing page A/B/N and Multivariate testing using Google Website Optimizer or similar tools.
Excellent data analysis skills. Must be able to monitor and evaluate the impact of the optimization efforts.
Deep understanding of web design elements, Information Architecture, and Persuasion Architecture in an E-commerce setting.
Keep abreast of the latest trends in E-commerce Usability, Conversion rate and AOV improvement methods.
Strong quantitative and analytical skills with exceptional web analytics and reporting capabilities, and the desire to delve into data.
Exceptional communication skills; able to effectively communicate results, successes and improvement strategies to senior management.
Professionalism and Tenacity: Must be dedicated and driven by results.

Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan Seibert for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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Current Job Openings

2012-02-10T11:06:00-05:00

EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our monthly newsletter featuring ecommerce news, analysis, and career advice, click here.

To get an email that will deliver our hottest ecommerce jobs to you the minute they're posted, click here. And while you're at it, please join our 6,287-member LinkedIn group, EcommerceJobs.com. To add your resume to our database, click here.

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NYC-based Luxury Ecommerce Role: “Who Else Wants a Stellar Reputation?"

2012-02-07T14:11:18-05:00

NEW YORK, NY - Here's a little pitch about an international, high-profile, six-figure, NYC-based luxury search that's right up your alley. I posted it last week on my Linkedin groups -- and the response was through the roof. Now, here it is for your viewing pleasure ...

BACK STORY: As a recruiter, I like to see myself as in the “before” and “after” business – like in an infomercial:

... BEFORE my candidate arrives on the scene, my client has problems: Affiliate fraud, for example. Or a platform integration plagued with delays and cost overruns. Or declining sales.

... AFTER my candidate has been on the job for 12 months, the affiliate fraud is gone, a hugely successful integration is ancient history, and the sales slump has been arrested. Problem solved.

Naturally, whenever I land a search I ask myself “Assuming they have the skills, which of my candidates will benefit the most from this search? What's in it for them, long term? Not just monetarily, but in terms of how their accomplishments in the role will contribute to the narrative about them in the industry.”

Because after handling more than 250 ecommerce searches, here's what I know: People TALK.

Having a great resume is one thing, but having a stellar reputation for solving cross-functional, multichannel ecommerce problems is another. After your first two years in the business, your peers won’t talk about your resume. They will, however, gossip about your accomplishments.

Which brings me to this week's pitch.

My NYC-based client is a European luxury goods manufacturer who seeks a US Ecommerce Manager to develop the US market for their product line. They know relatively little about how to make this happen, but you have heard of the company and they sell online through one of America's most prestigious high-end retailers.

The client is doing ~$500K in US online sales. However, the US retail market for their product includes about 20,000 companies with combined annual revenue of about $30 billion. The industry is fragmented, with the top 50 companies generating only about 40% of revenue.

Which is exactly why the client has very high hopes for America. You know many of their competitors, several of whom are members of the Internet Retailer Top 500. The situation has exactly what attracts venture capitalists to any business:

Huge, addressable market
Remarkable, high-quality product(s)
Well defined customer
Viable distribution network
Proven revenue model
Long-term scalability
Access to the right team (which you'll get to build.)

All of those things are here. All you have to do is bring them together in a brand-friendly way. It's totally doable, for the right person.

Reporting to the North American CEO, you will need a strong knowledge of: customer acquisition; content management systems; customer care; ecommerce platforms; logistics; promotion and loyalty management; online catalog management; order management systems; rich media; site search; social media; web analytics; and web design/user experience.

Luxury experience is preferred but not required.

The job will pay a base salary of between $100,000 and $130,000. Tops!! And before you older readers say “Rubbish! Harry will never find someone with all that experience for that low price,” please know that there’s a new breed of up-and-coming rock stars who would easily rise to the challenge.

Make no mistake: If you take this job, the challenges will be waiting for you. But they are surmountable, and you'll have the resources and management support to overcome them. And when you do, you'll have the kind of reputation that will get you talked about. In a good way.

To apply, send your resume to Harry.Joiner [at] EcommerceRecruiter.com. Please put "NYC LUXURY SEARCH" in the subject field of your email.

Peace out,
Harry

Director of Marketing & Ecommerce (Suwanee, GA)

2012-02-07T00:48:48-05:00

SUWANEE, GA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Simple Floors in their search for a Director of Ecommerce, in Suwanee, GA.

HARRY'S COMMENTS: This search will allow a world-class search marketer to get fantastic experience as an ecommerce marketing general manager. Three years from now, you’ll have hands on experience in off-line retail marketing, usability, analytics, online merchandising, logistics, purchasing, conversion rate optimization, leadership, and organizational development. For search marketing specialists, GM opportunities like this one can be scarce as hen's teeth.

The client’s online retail business is very well-established.

The company has been in existence for 7 years, and management has a great understanding of sourcing, production, logistics, inventory management, and financing. It operates 15 stores around the US, and recently launched a franchising program.

Annually, SimpleFloors.com gets 1.2 million unique visitors, 90% of which come from search engines. Their average order value is $2500 on a site-wide conversion rate of 11%. The firm is a well established seller in marketplaces like eBay, Amazon, MSN, Yahoo, Shopzilla, Square Trade and Overstock.com. These folks know what they're doing, so it's not like you'll need to beg for resources to grow the business.

But there is a lot of work to do ...

The client has sincere interest in broadening their email and affiliate marketing programs, plus management is would like to dramatically improve the firm’s ROAS in Adwords. Both SEO and analytics improvements are key initiatives, as well. In fact, the company’s franchising success is critically linked to SimpleFloors’ ability to drive high quality traffic to its web properties through paid search, social media, SEO, and comparison shopping engines. The buck will stop with you on these initiatives.

There’s a ton of potential in SimpleFloors' markets, both online and off.

SimpleFloors is classified as a building material dealer. The building material dealers industry in the US includes about 45,000 companies with combined annual sales of about $230 billion. Major companies include Home Depot and Lowe's. The industry is concentrated: the top 50 companies account for more than 50 percent of industry revenue.

The company’s customer base includes interior designers, builders, contractors, and homeowners. Demand for wood flooring is closely tied to residential real estate construction, both new and remodeling. Competition comes from other manufacturers and competing flooring products like carpeting, linoleum, tiles, etc.

The US interior design industry includes about 10,000 companies with combined annual revenue of about $8 billion. The industry is highly fragmented: the 50 largest firms account for about 10 percent of revenue. Huge opportunity!

SimpleFloors’ ability to contract its manufacturing process and distribute direct to its clients allows the company to bring the latest designs to market with incredible speed: For instance, a new style introduction can go from the design room drawing board to the factory and onto installation in just under two months (versus the industry stand two years). This speed makes SimpleFloors very popular with interior designers, who seek the latest flooring trends for their clients.

As usual, I'm loaded with proprietary research and information on this search. If you'd like to apply for the role -- please see the link that the bottom of this posting.

RESPONSIBILITIES:

Own the overall acquisition strategy for SimpleFloors
Grow / optimize our keyword portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.
Tracking, reporting, and analyzing our PPC initiatives and campaigns, including understanding attribution analysis and impact of lifetime value.
Create business requirements for engineering as well as develop your own solutions to improve our search engine marketing process.
Stay current with new advances in search engine marketing and the competitive landscape.
PPC & online marketing are part of your DNA
Grow and manage our presence on non-affiliate comparison shopping engines such as Pricegrabber and Google Product Search.
Build brand awareness by overseeing content strategy, contact strategy, and promotional calendar.
Drive improvements in our natural search channel by developing content strategies and facilitating technical solutions that allow for greater visibility in search engines
Provide weekly reporting and analysis to the management team and board of acquisition marketing channels and additional initiatives.
Contribute and form overarching strategy for social media channels (Facebook, Twitter, Blog) and provide basic customer service when necessary
Research and implement new acquisition marketing tactics and vendor partnerships
Effectively manage strategic vendors and partners related to the acquisition of new customers
Work with the Marketing and Creative group to improve site performance visibility.
Manage and report on multi-variate (MVT) and A/B testing program for the web site.
Assume full P/L responsibility and an ability to plan revenue, marketing and sales promotion consistent with the global strategies.
Manage the development of the Web organization to meet revenue objectives and recruitment of the team
Improvements to our internet retail site, including feature-functionality, user interface, SEO, landing page optimization, effective online merchandising of products and promotions, and overall user experience.
Manage email marketing (list development and management, campaign development and implementation, etc.)
Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
Drive overall promotional messaging and creative onsite and through email.

REQUIREMENTS:

Self-learner and a passion for search engine marketing.
Experience managing PPC campaigns across Google, Yahoo, and MSN.
Expert knowledge of performance marketing, conversion, and online customer acquisition strategies.
Proficient in Microsoft Excel.
You should love spreadsheets and lots of data.
Ability to manage multiple projects simultaneously, work within a marketing team, and work with other departments in a matrix environment.
Excellent verbal and written skills.
Detail oriented.
Ability to re-prioritize projects as needed.
Knowledge of search engine optimization (SEO)
Expert with web analytics tools such as Google Analytics, Coremetrics, etc.

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Acquisition Marketing Manager (Emeryville, CA)

2012-02-05T16:02:23-05:00

EMERYVILLE, CA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Alibris Retail in their search for an Acquisition Marketing Manager, in Emeryville, CA. Alibris Retail is the premier online marketplace for independent sellers of books, music and movies. Alibris offers more than 140 million new and used books, movie and music items from more than 20,000 independent sellers in over 50 countries and Google eBooks to consumers through their web sites (Alibris.com, Alibris.co.uk) and Library Services group.

HARRY’S COMMENTS: I have been an ecommerce recruiter for seven years, and one of the coolest things about my job is that there are candidates whom I have placed more than once. Such is the case with this role’s hiring manager, Adam Silverman, who is a rock star anyway you slice it.

I placed Adam as a VP of Ecommerce with Monsoon Commerce last October, and it’s Adam’s charge to develop and manage the growth of Monsoon’s retail arm, Alibris, currently No. 123 in Internet Retailer’s Top 500 Guide. Prior to Alibris, Adam was Director of Marketing at Musician’s Friend (IR-44), and from 2006 to 2009, he was Director of Ecommerce for apparel retail chain Wet Seal (IR-316).

Smart. Funny. Authentic. Driven (in a good way). Highly competent. Endlessly resourceful. I have never seen Adam in an easy role, and somehow he always finds a way to win. Seriously, I would want my own kid to work for him.

In fact, I'm going to post that as a LinkedIn recommendation for him.

Now about the role: We need a real, live marketer who is an inch wide and a mile deep in customer acquisition experience. This person needs to eat, sleep, and dream multichannel customer acquisition: Affiliate marketing, Display advertising and retargeting, CSE’s, PPC, Mobile, and possibly, when appropriate, direct mail. You will need to know how to acquire customers with each of these channels individually, but much more importantly – you will need to combine these channels so that the whole is greater than the sum of the parts.

Your ads will need to do it all:

Stop prospects in a way that allows them to self-select.
Hold prospects.
Create desire by hinting at the value of the Alibris experience.
Give the prospect a reason to act now.

Imagine a cross between the late, great PPC savant Alan Rimm-Kaufman and legendary adman John Caples. You don’t have to be that now – but you should aspire to be that.

We need someone who sees Alibris’ categories through the customer’s eyes. That means developing an affinity with each type of Alibris customer so that you can anticipate their needs and behaviors.

Both Caples and Rimm-Kaufman would question everything: What went wrong and why? Was it the place? The time of day? The kind of customer we attracted? Was it the offer? And so on. Next, what went right and why? For each thing that went right, could we do it again, only bigger, or cheaper, or both? The questions are endless.

To answer these questions, you’d need to be very creative in not only what clues you’ll be looking for, but where those clues might be found. Alibris’ analytics package is certainly one place. But we need someone who’s not afraid to profile customers based on their RFM history, demographics, psychographics, geography, etc.

Alibris has already done much of this work with one of America’s foremost database marketing consultants – but you’ll need to build on that exemplary work, realizing that all markets are dynamic. Things change, which is why we expect you to have a teachable point of view regarding multichannel attribution models.

As I’ve said many times before, I don't take every search that comes my way. Not by a long shot. There has to be a compelling reason that an A-player would want to apply for this role.

And here ‘tis: This role is about giving a bright up-and-comer who has a ton of depth the kind of breadth that will come in handy for the rest of his or her career. It's about giving an exceptional candidate an opportunity to have a real impact on a $150 million etailer’s business, while working for a great guy in a high visibility role in one of America’s coolest cities: San Francisco.

And truly, I am not looking for someone who can just “press the buttons” with AdWords. Heck no. This role is about so much more than that. I need a marketer. I need someone who is hypothesis driven in their approach to customer acquisition and is not afraid to make smart bets on how to grow the business.

As always, I’m loaded with proprietary info on this search. Apply below and I’d be happy to give you all I’ve got.

Position Overview:

The Acquisition Marketing Manager’s primary responsibilities will owning the strategic roadmap, including optimizing and growing the acquisition marketing revenue for the Alibris Retail division in accordance with business goals. As the acquisition guru, you will design tests, track program performance, implement campaigns, and come up with strategies and recommendations on how Alibris can optimize the breadth and depth of their acquisition programs across paid search, natural search, direct response, display, non-affiliate shopping comparison engines, and other emerging acquisition channels. You will also own the strategy and presence on the social media channels, and look for general growth opportunities in the acquisition marketing field.

Responsibilities include:

Own the overall acquisition strategy for Alibris Retail (B2C), and provide acquisition support for Monsoon Selling Solutions division (B2B)
Grow the keyword portfolio by figuring out how to scale and manage a program with potentially millions of keywords and finding new search venues to advertise in.
Optimize the keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.
Tracking, reporting, and analyzing PPC initiatives and campaigns, including understanding attribution analysis and impact of lifetime value .
Create business requirements for engineering as well as develop your own solutions to improve the search engine marketing process.
Stay current with new advances in search engine marketing and the competitive landscape. PPC & online marketing are part of your DNA
Grow and manage Alibris' presence on non-affiliate comparison shopping engines such as Pricegrabber and Google Product Search.
Drive improvements in the natural search channel by developing content strategies and facilitating technical solutions that allow for greater visibility in search engnies
Provide reporting and analysis on a weekly basis for acquisition marketing channels and additional initiatives
Contribute and form overarching strategy for social media channels (Facebook, Twitter, Blog) and provide basic customer service when necessary
Research and implement new acquisition marketing tactics and vendor partnerships
Effectively manage strategic vendors and partners related to the acquisition of new customers

Position Requirements:

Self-learner and a passion for search engine marketing.
Experience managing PPC campaigns across Google, Yahoo, and MSN.
Analytical Experience
Expert knowledge of performance marketing, conversion, and online customer acquisition strategies.
Proficient in Microsoft Excel. You should love spreadsheets and lots of data.
Bachelor’s degree or equivalent experience in a quantitative, test-driven field (economics, market research, science, etc.)
Ability to manage multiple projects simultaneously, work within a marketing team, and work with other departments in a matrix environment.
Excellent verbal and written skills. Detail oriented. Supportive of co-workers.
Ability to re-prioritize projects as needed.
Knowledge of search engine optimization (SEO)
Expert with web analytics tools such as Google Analytics, Coremetrics, etc.

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Ecommerce Merchandising (Orange County, CA)

2012-02-01T03:23:03-05:00

ORANGE COUNTY, CA - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Boot Barn in their search for a Digital Merchandising Coordinator based in Orange County, CA. Founded more than 30 years ago in Southern California, Boot Barn is a specialty retailer dedicated to providing its customers with one of the largest selections of top-quality western and work footwear and apparel available in today’s market.

With an 83-store footprint that spans across much of the Western US, the organization has a presence in California, Arizona, Nevada, New Mexico, Wyoming, and Montana.

HARRY'S COMMENTS: Everyone wants to work for a great boss. When I think back on my own career, the jobs I loved the most involved my best bosses: People who were business-oriented. People who listened. People who truly cared about my personal and professional development. People who led by example. People who could use my hot buttons to get the best performance out of me. People who gave me stretch objectives that were “better than my best, but believable.” In my own company, I try to model those examples, and at times it can be difficult.

This job reports to Dave Gusick, an outrageously nice guy who reminds me of my best bosses: Dave has been an A-player in the Internet Retailer Top 500 for as long as I can remember. I was fortunate enough to place Dave at BootBarn last year, and since Dave’s arrival, BootBarn’s online revenues are up 50%.

When one thinks of western wear, the word “innovation” doesn’t always come to mind. But BootBarn’s suppliers are forever improving their lines.

I’ll refrain from giving you specific numbers here (call me for those), but nearly all of BootBarn’s primary metrics are headed in the right direction: Conversion rate; Shopping cart abandonment rate; Average order value; Average items per order; Repeat customer rate; Repeat customer revenue; etc. Everyone wants to play on a winning team, and Dave’s organization has a ton of forward momentum.

If you are a seasoned online merchant who craves a “voice” in your organization – this is the job for you.

Why is the job open?

While BootBarn has a team of excellent merchants who manage the technical aspects of merchandising, Dave believes that the company needs someone who specializes in the aesthetics of online merchandising. The new hire will be working with the buyers and the web support team to ensure that ...

BootBarn.com features the right product mix;

The right products appear on the top levels of the site’s internal search results;

Products are being portrayed in the most flattering way;

BootBarn’s products’ most relevant technical attributes are brought to light.

And much more.

According to Dave, “A lot of times, we have vendors come in and tell us about their new products. And they will always mention the product’s latest technical features: the treads, the last, the construction of the boot, etc. Their excitement is contagious, yet that stuff doesn’t always make it to our website, nor our competitors’ sites. Take any cowboy boot: Each vendor has several different attributes that they have test marketed and built into their product because they have done their market research and they know their customer.

We need to do a better job of bringing our vendors products to life online based on all of the features and benefits are available to BootBarn. There needs to be romance language. There should be multiple views of each product, and so much more. The list of things we could be doing is endless – and it changes all the time. We need to bring an edge to the way we market this product.”

As always, I have a huge amount of research to offer qualified candidates, in addition to inside information on the client’s key merchandising initiatives for 2012. Again, the is a great role based in sunny Orange County, CA. The comp is fantastic, and your new boss is a jewel of a guy. Apply below.

Please Tweet this job, and you'll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines ...

Position Overview:

Responsible for providing support to team members in merchandising and marketing across the Bootbarn.com website, bringing product to vivid, engaging & interactive life, combining the technologies and experiences uniquely available in digital with the product assortment, and monitoring a wide range of site usage metrics to optimize site merchandising and overall experience, including user pathways, traffic & abandonment rates, engagement rates & conversion rates.

Essential Functions:

Coordinate with the buying department and vendors on new style additions, images, and product content.
Develop and deliver an overall strategy of how to leverage web analytics and optimization to drive business results.
Utilize web data and analysis to create concise conclusions and recommendations for improving the user experience, increasing conversions, optimizing marketing and merchandising, and positively impacting return on investment.
Collaborate with buyers to develop cohesive assortments, competitively priced to achieve established sales and margin goals and to ensure brand integrity.
Review merchandise reporting on weekly and monthly basis and collaborate in seasonal analysis meetings.
Shop competition to identify new trends and ensure merchandising strategy and bootbarn.com is competitive.
Any other duties as assigned by store management.

Position Requirements:

Ability to:

Communicate with customers, management, and other employees
Act as a liaison between merchandisers, buyers and e-commerce team
Multitask and give clear direction to the team
Read, count, and write to accurately complete all documentation
Work varied hours/days as business dictates

Other Skills:

3-5 years of online merchandising experience preferred
7+ years experience in retail, preferably footwear
Bachelor’s degree
Must have experience with web analytics, Excel, PowerPoint
Must have proven experience in driving change and creating support across an organization
Must possess excellent communication and organization skills
Must be flexible and have the ability to effectively prioritize multiple tasks in a fast-paced environment

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Director of Digital (Burlington, VT)

2012-01-26T20:16:48-05:00

Burlington, VT - EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, follow EcommerceJobs on Twitter. To add your resume to our confidential database, click here. To like us on FB, please click here.

We are working with Seventh Generation in their search for a Digital Director, in Burlington, VT. Established in 1988, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide healthy solutions for the air, surfaces, fabrics, pets and people within the home — and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain.

HARRY'S COMMENTS: This is a high-visibility, very well-paying role which will enable someone to have a huge impact on a great, mission-based business. According to CMO, Joey Bergstein, "If we're able to deliver the potential of the brand, underpinned by digital, this will be a case study that everyone will be writing about."

The Director of Digital will be charged with taking a brand that already has a strong digital presence and a passionate group of consumers and turning it into a viable social commerce business. The website needs to be revitalized to reflect the brand's character, and 7th Gen needs to build a mobile- and ecommerce infrastructure to enable it to go direct to its consumers.

Most of all, 7th Gen seeks to build programs that double the size of its brand community, which is nearing a one million consumers. The goal is to turn these people into advocates for the brand as well as loyal customers who buy 7th Gen's products across multiple categories. This role combines the best elements of strategy, creative programming, and execution.

For now, there is a team of 2-3 people reporting into this person. But according to Joey, "Our appetite for growth in this area is real. Ultimately, I can see shifting the majority of our spend into digital media. It's a fantastic growth opportunity. And it's based in Vermont, living close to the best skiing/boarding on the east coast."

Position Overview:

This is pivotal role in the development and evolution of the Seventh Generation business. Seventh Generation has a unique and passionate base of consumers who we have a phenomenal opportunity to transform into brand advocates. At its simplest, this role is about mobilizing the passionate consumer base into powerful advocates for the brand and driving consumer purchases through the use of digital media.

The Digital Director will lead the development of strategy and execution for the Seventh Generation’s digital marketing & operations. This includes leading the brand’s consumer “conversation and engagement calendar”, building it’s social media and direct response programs, establishing its e-commerce business into a profit center and leading the thinking for mobile platform development: Website content, e-commerce, partnership & community development, consumer research, marketing, and website technology.

This is a critical leadership role in the marketing organization and requires strong leadership across the business units, integrating digital media seamlessly into each key element of strategic plans.

PRIMARY JOB DUTIES:

Enhance SeventhGeneration.com to increase traffic and engagement, build a powerful rewards program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.
Build Seventh Generation into the leading social media home and personal care brand in social media as measured by the combination of the size of its fan base (per cases sold) and it’s interaction rates
Dramatically accelerate e-commerce sales, including programs with established and new e-tailers… making the internet site a key strategic function in the business for innovation, gifting etc.
Create and maintain an expanded content platform.
Optimize Search Engine marketing
Develop mobile marketing strategy and program.
Upgrade organizational capability in the digital area and seamless integrate digital marketing into each marketing program.
Manage dedicated digital staff as well as overseeing outside web developers
Work collaboratively as an acting member of the marketing leadership team

ADDITIONAL JOB DUTIES:

Manage internet & ecommerce aspect of international sales.
Commit to personal development and growth by actively participating in personal development initiatives and applying developmental thinking within the context of planning and executing work.
Lead and manage others within the function through the embodiment of the company’s core values

Position Requirements:

A minimum of 8 years’ experience in the internet space, including at least 6 years as a Senior leader of digital strategy and planning
Knowledge of e-commerce, social media, content management and ad serving systems
Prior experience successfully managing, leading and developing a team of technical professionals
Experience creating content and managing an editorial and/or marketing staff
Experience creating SEO programs
Willingness to continually embrace personal and professional development
Must exhibit a passion for the company’s Mission, Vision and Values

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