Retail ecommerce blog – Online Retail Marketing and Ecommerce Optimization Tips

IRCE 2009 - A Quick Summary

idris@mobiusservices.com (Idris) — Tue, 30 Jun 2009 07:22:00 +0000

The IRCE 2009 at Boston went fine for Mobius. We had a perfect location (3rd from the entrance/exit). People who visited us at booth no. 504 got a fair idea about our new product Re.flex and other services. I heartily THANK all the people who stopped by. We hope meeting you again next year at IRCE 2010 Here are a few pictures taken at IRCE 2009. From left to right: Andrew Sorensen, Director – US Operations Mallacy Sherlock, Business Development – US Uma Shankar, Director –...

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Meet Team Mobius at IRCE (Internet Retailer Conference and Exhibition) 2009 Boston

idris@mobiusservices.com (Idris) — Wed, 27 May 2009 07:18:00 +0000

The IRCE 2009 (Internet Retailer Conference and Exhibition) at Boston is from June 15-18. Mobius Knowledge Services will be exhibiting for the first time. If you have registered to attend IRCE 2009 conference we request you to visit at booth #504 to know about our new product that we are launching. Check out our Exhibit Hall About IRCE (Internet Retailer Conference and Exhibition): The Internet Retailer Conference and Exhibition (IRCE) is the America's largets e-Retailing trade...

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Shopping Engine Traffic Review for March 2009

idris@mobiusservices.com (Idris) — Tue, 26 May 2009 12:38:00 +0000

In spite of the disastrous start in the beginning of 2009, most CSEs are recovering in terms of the traffic flow. As I was going through the report for March, I came across some disheartening numbers. The decrease for Pricerunner in terms of unique monthly visitors (-97.40) and monthly visits(-97.25) is quite discouraging. Jellyfish like Pricerunner also encountered a fall in traffic. But other than that, most major CSEs have noticed an increasing trend in traffic for March. Nextag again...

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Shopping Engine Traffic Review for February 2009

idris@mobiusservices.com (Idris) — Tue, 26 May 2009 09:48:00 +0000

Apologies for the delay in posting this traffic analysis report. We saw a great dip in the January traffic pattern for most Comparison Shopping Engines (CSEs) and unfortunately, there seems to be no remarkable improvement in February either. The detailed traffic data shows the decline in traffic flow in all major CSEs. The year 2009 has not been a good one for the CSEs as the visits by shoppers are showing a decreasing trend. The only CSE with an increase of 6.50% in monthly visitors is...

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How about an antenna to help you make marketing decisions?

idris@mobiusservices.com (Idris) — Fri, 08 May 2009 11:09:00 +0000

I was busy working for our soon to be launched Microsite and other activities that took away a full 20 days. Thanks to those people who took time to mail me asking about my brief hiatus! Like I mentioned in the first post of this series, the decision making process in online business is a continuous activity dependent on the interaction with the environment. When interacting with the environment, “retailers are better at transmitting signals than receiving them.” So what are the signals that...

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One Time Decisions and Daily Decisions

idris@mobiusservices.com (Idris) — Thu, 16 Apr 2009 04:26:00 +0000

On my quest to understand the decision making process in the ecommerce environment, i'd be writing a series on "When Online Retailers Make Decision..." and this is the first post in the series. Subscribe to this blog to keep track of the forth coming entries. Business decisions are supposed to be guided by information and experience. In business, the decision making process is a continuous activity integrated in the interaction with the environment. There is always a consequence to every...

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Pixazza turns images into product links

idris@mobiusservices.com (Idris) — Tue, 31 Mar 2009 13:12:00 +0000

There is a no limit on generating ideas and creating new applications in the world of Internet commerce. Pixazza, which was created by Pixazza, Inc. of Mountain View, California, has certainly earned the right to be called an innovative visual commerce application. What makes Pixazza so cool? Pixazza is an ad network. Its technology is designed to turn still images on a web page into ecommerce product links. Refer the screen shot below. Photo Source: www.Imnotobsessed.com Who can use...

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25 SEO Facts

idris@mobiusservices.com (Idris) — Fri, 27 Mar 2009 16:33:00 +0000

In my last post I wrote about SEO myths and misconceptions. And, here are a few SEO facts that you need to know. 1. Normal results may vary from personalized results 2. Results may vary when you change Google’s SafeSearch filtering 3. You cannot judge the popularity of a long tail keywords 4. You need not optimize for long tail keywords, they would rank by themselves 5. Search engine algorithm cannot be perfectly predicted 6. Sitemap is necessary if your site is not crawler-friendly...

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SEO Myths and Misconceptions

idris@mobiusservices.com (Idris) — Wed, 25 Mar 2009 12:52:00 +0000

There's a no defined SEO blueprint to fall back on! Every website is unique and needs a tailored SEO strategy to get crawled, indexed and ranked well in search engines. Out there on the Internet, you’ll find articles, forum threads, newsletters and emails that talk about SEO tactics. But some of these tactics can be discarded as SEO myths. Many SEO professionals and marketers have spewed out these SEO myths to delude their clients to reap in $. Newbie SEO professionals and ecommerce business...

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Where do most online retailers fail?

noreply@blogger.com (sheeja) — Tue, 24 Mar 2009 05:29:00 +0000

Believe it or not, it’s in terms of user experience. The E-tailing Group’s recent customer satisfaction index reveals that only eight out of 100 e-retailers scored an 80 or above on a scale of 100. The average score was 68.44, only slightly better off from the score in 2007, which averaged around 67.9.These 100 retail websites were scored on three broad categories which could be further split into 83 metrics. Execution of key pages (25 points), merchandising (43 points) and customer service...

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Of Top 100 Online Retailers, 44 Retailers Blog

idris@mobiusservices.com (Idris) — Fri, 20 Mar 2009 12:48:00 +0000

In my last post, I wrote about 5R’s of online retail blog (Ready, Reach, Realize, Research, Retain) which elucidated why online retailers should blog. In the same posts, I also mentioned that online retailers/merchants who do not blog are missing the golden opportunity to market their products and services to their target audience. According to Getelastic.com, only 15% of top 500 online retailers have ecommerce blogs. This data is a bit old but still worth reading, so check it out. I recently...

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Blog for Internet retailers by an Internet Retailer

idris@mobiusservices.com (Idris) — Thu, 19 Mar 2009 06:14:00 +0000

On my quest for good blog sites, I stumbled on one that definitely needs to be mentioned. The e-Commerce and Entrepreneurship Blog by Plumbersurplus.com truly impressed me. The blog is run by an internet retailer who was one among the Hot 100 Internet retailers of 2008 according to Internetretailer.com. This retailer is also a Multichannel Merchant award winner (MCM) for 2008. Plumbersurplus.com, a pure play online retailer that offers home improvement, plumbing and building materials....

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What is your pricing strategy for Internet?

idris@mobiusservices.com (Idris) — Thu, 05 Mar 2009 12:09:00 +0000

Pricing a product is a tricky job for an online retailer. I was looking at the ecommerce landscape, trying to understand the pricing methodologies that retailers follow when pricing a product. I had so many questions; a few of them are still unanswered. The Bottom line Pressure: Competition is just a click away and retailers have very less room for error when it comes to pricing a product. The price hunter goes away to the competitor if the product is a tad overpriced. Retailers face bottom...

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Shopping Engine Traffic Review for January 2009

idris@mobiusservices.com (Idris) — Wed, 04 Mar 2009 13:19:00 +0000

This was supposed to be posted on Feb 2009. Apologies…it’s coming a month late as i was involved in some other initiatives. Let’s take a look at the traffic data for various Comparison Shopping Engines (CSEs). After the shopping season there seems to be a great dip in the January traffic pattern of the CSEs when compared to the December 2008 results. It is clearly evident that due to economy slowdown, the early 2009 did not brood well for most of the comparison shopping engines. CSEs, such...

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The 5R’s of Online Retail Blogging

idris@mobiusservices.com (Idris) — Wed, 18 Feb 2009 13:50:00 +0000

Blogs defined – Better late than never If you have been running an ecommerce store for more than half a decade, then I am sure by this time you’d know what a blog is or may have even set-up a blog for your store. Blog, derived from the term 'Web Log', can simply be defined as a website or an online journal that contains thoughts, messages, trends, or descriptions about an event. It can have content in the form of text, image, graphics, audio, and video presented in a reverse chronological...

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Shopping Engine Traffic Review for December 2008

idris@mobiusservices.com (Idris) — Fri, 23 Jan 2009 17:03:00 +0000

December is the peak time for the shopping engines since shoppers are busy looking out for gifts and best deals for Christmas and New Year. December traffic shows that Bizrate is leading with a rank of 35 followed by Nextag. Compared to November, Nextag has seen a steep decline in its traffic. This decline is unexpected since Nextag had been outperforming all the shopping engines in the previous two months. There is a steep decline in Nextag’s unique visitors by 37 percent. Relative to...

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Shared hosting, dedicated hosting and SEO

idris@mobiusservices.com (Idris) — Thu, 08 Jan 2009 12:22:00 +0000

Recently, one of our clients was very keen to host his site on a dedicated IP address, since someone mentioned to him that shared hosted sites will have a negative impact on sculpting page rank and eventually lead to search engine ranking problems. It was believed that a shared hosting may have 100’s and 1000’s of sites that share a common IP address that link to each other. Off these sites, there may be a few sites that carry out techniques to deceive Google for the sole purpose of getting...

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New Year Wishes from Team Mobius

idris@mobiusservices.com (Idris) — Wed, 31 Dec 2008 16:02:00 +0000

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Ecommerce Websites with Holiday Season look n feel

idris@mobiusservices.com (Idris) — Wed, 24 Dec 2008 16:24:00 +0000

This year’s shopping season is already on the go, and many ecommerce retailers have tuned-up their website with holiday themed banners, logos, promotional offers, gift cards and much more. I surfed few top ecommerce websites like Amazon, Crutchfield, Office depot, Zappos, Gifts, Macy’s, LLBean, etc. to see the obvious change that has taken place mainly in terms of ‘look n feel’ and promotion … Here are few retail web pages with holiday theme design. Amazon As you can see the obvious change...

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Shopping Engine Traffic Review for November 2008

noreply@blogger.com (Desha) — Wed, 10 Dec 2008 12:59:00 +0000

After consecutive decline in traffic for the past three months, November has marked considerable rise in the traffic despite the credit crunch. At last, some good news for comparison shopping engines, as buyers flocked their sites this month. This could be attributed to the fact that November marks the start of shopping season beginning with the harvest festival of Thanksgiving followed by Cyber Monday. This shopping season Nextag is clearly leading with a rank of 17, up by 25 since July...

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Holiday Shopping with Google

idris@mobiusservices.com (Idris) — Wed, 03 Dec 2008 11:12:00 +0000

Google has recently designed a “special site” for online shoppers to enjoy more savings and offers from Google product search. Take a look at the following screen shot of the Google’s holiday shopping site. The look and feel of the site is definitely in sync with the holiday season as you can find pictures relating to it. There is a default opened tab “Gift Ideas” where online shoppers can get to know the most wanted products based on millions of recently aggregated search terms on Google...

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Shopping Engine Traffic Review for October 2008

noreply@blogger.com (Desha) — Tue, 25 Nov 2008 10:49:00 +0000

Nextag has been surging quite ahead in the list with a traffic rank of 18 from 65. This shopping engine had more than 32 million visitors in October. How did Nextag manage to fetch so much traffic, especially during this period of economic meltdown? The other shopping engines have been more or less on the same scale when compared to the previous month. It seems Pricewatch faced the brunt of the economic slump with its ranking dipped by almost 240. Dealtime also has been the underperformer...

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The 10th Annual eTail 2009 Conference

idris@mobiusservices.com (Idris) — Tue, 18 Nov 2008 06:01:00 +0000

Top Speakers Highlight Upcoming Conference Focusing on Multi-channel Innovation for E-Commerce Executives Wet Seal's CIO Jon Kubo and FAO Schwartz new SVP Direct to Consumer announced as Keynote speakers at eTail 2009 Phoenix. Brand New Retailer-Only Content Advisory Board introduced. Worldwide Business Research (WBR) is pleased to announce Keynote Speakers and the Content Advisory Board for the 10th Annual eTail 2009 Conference at the JW Marriott Desert Ridge in Phoenix, AZ on February...

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SEO Starter Guide from Google

idris@mobiusservices.com (Idris) — Mon, 17 Nov 2008 07:33:00 +0000

If you are an SEO novice, you should consider reading Google’s new Search Engine Optimization Starter Guide. This 22 page eBook covers SEO best practices, basic techniques, pitfalls to avoid, and few other important factors an SEOer should consider while optimizing any website. I strongly recommend small and medium online retailers to implement the strategies that are included in the guide because many S&M online retailers do not employ even the basic SEO techniques. I am sure this guide...

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New UK player in the social shopping market - Tribesmart

noreply@blogger.com (Desha) — Thu, 06 Nov 2008 08:22:00 +0000

Social shopping engines have been gaining popularity and to add to the list is another UK social shopping site called Tribesmart. Though the site is in its infant stage, the homepage is well designed with the tango look. Tribesmart primarily focuses on six categories of products, ranging from home products to fashion and technology products. Among these six categories, the ones like “active” and “Family” could have been named better to avoid ambiguity. For example, the category “active” which...

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