Retail Ecommerce Blog - Online Retail Marketing | eCommerce SEO Tips by Mobius

Google’s New Privacy Policy – Unleashed

noreply@blogger.com (Kartik) — Fri, 02 Mar 2012 11:21:00 +0000

The much controversial new Privacy Policy, which Google has been planning to put into effect, has been finally implemented on March 1, 2012. For quite a while now, Google has been alerting users regarding these changes in its policy. As Google explains: “The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you've provided from one service with information from other services. In short, we’ll...

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The New Enhanced Sitelinks – Extending an Extension

noreply@blogger.com (Kartik) — Fri, 17 Feb 2012 06:12:00 +0000

Google has come up with yet another new scheme for Ads occupying top positions in the Search Network, which, it claims would significantly boost the click-through-rate. This time, it is an update which rewards the best performing Ads (Or the highest spending client – whichever comes first to your mind) by converting their Site-Links into Ads. Sort of like multiple Ads within an Ad, if I may. Google said that they have incorporated text from existing ads from our account based on their...

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How Online Retailers can take advantage of The Latest Adwords Features?

noreply@blogger.com (Kartik) — Wed, 25 Jan 2012 10:32:00 +0000

Apologies for the lapse in posting – we were too caught up in the Cosmic world of Multiple Projects and deadlines, hence the delay. Every year, Google outdoes itself in terms of delivering quality to its users. This year 2012 is no different. The transition from 2011 to 2012 has seen Google roll out some astounding features for its Adwords users as well as modify some existing features, to helps us reach our target in a cost effective manner as well as help users get what they...

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Don’t play with Google with dirty SEO tricks

noreply@blogger.com (Idris) — Fri, 25 Feb 2011 08:01:00 +0000

Yes, I mean it!!! Don’t play dirty SEO tricks (AKA black hat techniques) with the big G to capture those sweet top spots. If you do so, then you’ll be nowhere on Google’s search result again. I can substantiate my statement with a recent SEO scam that was published in NY Times. I am sure all of you must be aware of it. For those who are not aware of the news, here is a glimpse of it… The retail giant JCPenney was identified for implementing black hat SEO techniques that ideally...

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Holiday Season 2010 – Skyrocketing Online Spending!

noreply@blogger.com (Anupama) — Thu, 11 Nov 2010 09:01:00 +0000

With 54% of gift buyers beginning their holiday shopping spree by late October, an average of $142 has been spent online for purchases between October 18 and October 24, as per new survey data. This is an increase of 38% from the $103 average spending between October 3 and October 10. Amazon.com, the world’s largest e-retailer, has been the most sought-after for online purchases, according to the Compete Holiday Insights survey from web analytics provider Compete Inc. About 53% of the 1,002...

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7 Tips To Save Money On eCommerce Credit Card Processing

noreply@blogger.com (Idris) — Wed, 27 Oct 2010 01:10:00 +0000

Source: Getty Images Note: The following is a guest post written by Frank Collins of CreditCardProcessing.net Electric commerce or what many people refer to as eCommerce has grown in numbers and popularity over the past few years. With almost every American household having access to the Internet, more and more consumers are turning to electronic networks to buy and sell products online. This greatly expands business opportunities and options for consumers, however it also brings...

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Marketing Tactics for the 2010 Holiday Season - Q&A with Lisa Raehsler

noreply@blogger.com (Idris) — Mon, 04 Oct 2010 18:49:00 +0000

I am happy to present our first online interview with Lisa Raehsler, a SEM strategy consultant and PPC expert. Lisa is a certified Google Advertising Professional (GAP) who has supervised over 30 pay per click campaigns. This interview is in collaboration with SES, Chicago 2010. Our questions are in context with holiday marketing techniques, and I believe that Lisa’s insightful thoughts will help small and medium online retailers prepare better for the upcoming holiday season. Many...

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Interviews, Q&As & Guest Posts - Ecommerce Expert Insights

noreply@blogger.com (Idris) — Fri, 01 Oct 2010 09:00:00 +0000

Hello Readers, We are adding a new content category called “Ecommerce Expert Insight” on our retail ecommerce blog. Under expert insight, we’ll be featuring interviews, Q&A sessions, guest posts from a few well-known personalities in the eCommerce and online business domain as and when we get the opportunity. We believe that having posted these interviews will help our readers get more knowledge and answers to some of the questions that were left unanswered. We request all our...

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Google SEO Starter Guide Updated

noreply@blogger.com (Idris) — Wed, 29 Sep 2010 09:13:00 +0000

Here is a quick and short post... Google recently released their updated version of SEO starter guide with more content and relevant examples. You can download a copy here... I am sure that this guide will help a lot of new SEO professionals and website owners know more about search engine optimization. Please provide me your feedbacks and comments if you have already read this guide.

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Google Launched Its New Search Engine “Caffeine”

noreply@blogger.com (sheeja) — Fri, 11 Jun 2010 09:34:00 +0000

Google has announced the completion of a new web indexing system called Caffeine on June 8, 2010. With a whole-new algorithm, Caffeine can provide 50 percent better results than its predecessor. Also, it has the largest collection of web content that Google has ever offered before. Users can easily get the relevant content for their search queries, no matter what they are looking for. Previously, when a search query was entered into Google’s search field, the result pages were not from...

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New Changes To Google: What Will They Mean To Your Ecommerce Business?

noreply@blogger.com (Idris) — Tue, 11 May 2010 10:49:00 +0000

This is a guest post written by Arie Shpanya from Imonline Group, a top ecommerce agency" There is no question that Google is a vital resource for any eCommerce business. With the Google landscape transforming as frequently as it does, it is important to stay afloat of these changes if you expect your business to have an edge over the competition. With that in mind, let’s examine the recent changes to Google, and see how your eCommerce business can benefit from them. Google...

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ABC of Blogging - Definitely Not!!!

noreply@blogger.com (sheeja) — Fri, 23 Apr 2010 04:23:00 +0000

Blogging has been around for some time now. Though early bloggers did not have an exact term for what they were doing, soon Jorn Barger coined the term web log, which was later reduced to blog by Peter Merholz, President and one of the founders of Adaptive Path. Don’t be misled; I am not going to elaborate on the history of blogging, but rather about the chemistry between blogging and retailers. Retailers are popping up everywhere like fireworks on the 4th of July, trying to sell through...

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How to Deal With Duplicate Content on Ecommerce Websites?

noreply@blogger.com (Idris) — Tue, 13 Apr 2010 06:17:00 +0000

OK folks, I understand that you want to deal with duplicate content on your website. Duplicate content is one among the common SEO problems confronted by a webmaster. I always wanted to write on this topic in our retail ecommerce blog, but never found the time as I was engaged in meeting the daily hard-line targets for our SEO clients. Now, finally I am at leisure to share my insight and experience on this issue. The topic is quite vast, so I am not going to cover everything...

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Internet Ad Revenues Pick Up in the Last Quarter of 2009

noreply@blogger.com (sheeja) — Tue, 13 Apr 2010 05:45:00 +0000

If you haven’t already heard the internet ad revenues have reached a record quarterly high of $6.3 billion in the fourth quarter of 2009. The IAB Internet Advertising Revenue Report was released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Let’s look at the highlights of the report: The largest chunk (47%) of overall interactive advertising spend comes from search and display-related advertising. Search revenues accounted for nearly $10.7 billion for...

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How to gain online shoppers’ trust?

noreply@blogger.com (Idris) — Thu, 25 Mar 2010 10:14:00 +0000

Setting-up an ecommerce store with mind-boggling merchandising functionalities will never get you sales unless you gain the trust of your customers because it is one of the most important elements of ecommerce success, which an online retailer should strive to achieve. By gaining trust, I mean gaining the confidence of your shoppers so that they buy from your online store without any apprehension. One of the nicest ways through which online retailers (especially pure online retailers – with...

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Google Suggestions for Top Online Retailers

noreply@blogger.com (Idris) — Thu, 11 Mar 2010 11:57:00 +0000

Today, I was typing in the names of top online apparel retailers in the Google search box and surprisingly, some interesting suggestions came up. I’d like to show the screen shots of my search exercise, but before showing it let me tell you something about Google suggestions. Google puts a lot of effort into understanding the users’ needs. If you are logged into your Google account and have enabled your web search history, while doing search, Google will throw suggestions by looking at your...

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SEO Keyword Research Tools are not only Useful, but are Powerful too

noreply@blogger.com (Idris) — Wed, 10 Feb 2010 11:23:00 +0000

SEO keyword research is a mundane and familiar term for people who work with SEO campaigns, but many of us just jump in with both feet without understanding the meticulous process of selecting the best and relevant keywords, so we eventually end-up committing keyword research mistakes that breaks the whole campaign. A successful SEO campaign is an outcome of effective keyword research! Carrying out a winning keyword research is no small task as there are many factors to consider before we...

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Meta Description and Keywords: Useful or Obsolete?

noreply@blogger.com (Idris) — Tue, 09 Feb 2010 14:07:00 +0000

I am often asked by our clients and others about the significance of Meta descriptions and keywords in on-page optimization. Many SEO professionals say that they are almost close to obsolete as they are not considered by search engines to rank websites on search engine result pages. Here’s my view on SEO Meta descriptions and keywords. Meta description has its own value and Google definitely cares about it. Meta descriptions are sometimes used as a snippet in the SERP (the text preview...

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Sell the Vision of Looking Good, and not Apparel

noreply@blogger.com (sheeja) — Wed, 03 Feb 2010 20:05:00 +0000

From Helen of Troy, the paragon of feminine perfection to the sizzling Angelina Jolie and from Adonis, the best example of male beauty to the irresistible Mel Gibson, the world has always valued beauty. If that wasn’t the case, fashion would have been an obsolete term. In today’s world, the drive towards visual perfection is even more pronounced. Players in the fashion and apparel industry need to cash in on the phrase “the vision of looking good”, if they want to succeed. It is the only way...

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SEO Copywriting for Apparel – What’s the Right Approach!!

noreply@blogger.com (sheeja) — Mon, 28 Dec 2009 13:40:00 +0000

I love fashion…I love clothes but when it comes to writing about apparel and accessories, it is a tough one. I have written about a host of hard category products like cameras, camcorders, televisions, you name it. It is a breeze, as you have a lot of information on their features and specifications, which you can weave into meaningful content. When writing about apparel it is very important that you get into the psyche of your audience. The content should be vibrant, engaging, and...

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Twitter, a Preferred Social Media Outlet for Top Online Retailers

noreply@blogger.com (Idris) — Fri, 11 Dec 2009 14:52:00 +0000

A couple of years ago, if you had asked what twitter meant, you would have been called a bird brain. Excuse the pun, but don’t they teach at elementary school that birds twitter, dogs bark and so on!! And if you ask folks what twitter means now, some might still call you a bird brain as who doesn’t know about this burgeoning social tool that has revolutionized the way we communicate. Twitter is a popular service, which combines social networking, instant messaging and micro-blogging features....

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10 Expert Tips to Retain Your New Customers on eCommerce Websites

noreply@blogger.com (Idris) — Sat, 21 Nov 2009 11:38:00 +0000

Successful retailers retain their customers, and that's how they become successful. :) Here, our guest blogger Michelle talks about retaining the customers. Michelle Strassburg heads the sales and marketing at wood and beyond that sells hardwood flooring. Winning new customers is often easier than keeping them! Not too dissimilar to other types of relationships, business or personal, you must work hard to make sure the other party is happy. Retaining customers creates a happy relationship...

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Promotions, Deals and Discounts Define the Current Holiday Season

noreply@blogger.com (sheeja) — Tue, 17 Nov 2009 06:48:00 +0000

Last year as the economy was in the throes of a recession, there was a lot of speculation on consumer behavior, and retailers feared that their holiday sales would take a hit. They slashed prices to lure customers, there were70 percent markdowns on merchandise. This year, the story is slightly different. Retailers are trying to boost their holiday sales through promotions and not mere discounts. Some promotions are aimed at e-mail subscribers, though most deals are featured on the website...

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Google’s Philippine Business Stimulus Package – An initiative to promote online marketing

noreply@blogger.com (sheeja) — Fri, 06 Nov 2009 13:41:00 +0000

Google has stepped in to help Philippine businesses make their presence felt online. The Philippine Business Stimulus Package, consists of Web design package as well as P2000 worth of Google AdWords credits The package also includes tutorials on the basics of marketing, Website maintenance and Google technologies. The whole package has been designed and executed with the help of partner institutions and organizations such as STI, GoNegosyo, the Philippine Marketing Association, CITEM (Center...

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Ignore Meta Keywords: Google's Official Announcement

noreply@blogger.com (Idris) — Wed, 04 Nov 2009 06:14:00 +0000

Yes, Google is no longer considering Meta keywords as a critical factor in search rankings, though other on-page elements such as the title, description and so on are still vital elements in terms of SEO. Google has stated that they use over 200 factors to determine rankings, but keyword tags are not one of them. Check this video to know more...

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