Retail Ecommerce Blog - Online Retail Marketing | eCommerce SEO Tips by Mobius

Google Launched Its New Search Engine “Caffeine”

noreply@blogger.com (sheeja) — Fri, 11 Jun 2010 09:34:00 +0000

Google has announced the completion of a new web indexing system called Caffeine on June 8, 2010. With a whole-new algorithm, Caffeine can provide 50 percent better results than its predecessor. Also, it has the largest collection of web content that Google has ever offered before. Users can easily get the relevant content for their search queries, no matter what they are looking for. Previously, when a search query was entered into Google’s search field, the result pages were not from...

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New Changes To Google: What Will They Mean To Your Ecommerce Business?

idris@mobiusservices.com (Idris) — Tue, 11 May 2010 10:49:00 +0000

This is a guest post written by Arie Shpanya from Imonline Group, a top ecommerce agency" There is no question that Google is a vital resource for any eCommerce business. With the Google landscape transforming as frequently as it does, it is important to stay afloat of these changes if you expect your business to have an edge over the competition. With that in mind, let’s examine the recent changes to Google, and see how your eCommerce business can benefit from them. Google...

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ABC of Blogging - Definitely Not!!!

noreply@blogger.com (sheeja) — Fri, 23 Apr 2010 04:23:00 +0000

Blogging has been around for some time now. Though early bloggers did not have an exact term for what they were doing, soon Jorn Barger coined the term web log, which was later reduced to blog by Peter Merholz, President and one of the founders of Adaptive Path. Don’t be misled; I am not going to elaborate on the history of blogging, but rather about the chemistry between blogging and retailers. Retailers are popping up everywhere like fireworks on the 4th of July, trying to sell through...

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How to Deal With Duplicate Content on Ecommerce Websites?

idris@mobiusservices.com (Idris) — Tue, 13 Apr 2010 06:17:00 +0000

OK folks, I understand that you want to deal with duplicate content on your website. Duplicate content is one among the common SEO problems confronted by a webmaster. I always wanted to write on this topic in our retail ecommerce blog, but never found the time as I was engaged in meeting the daily hard-line targets for our SEO clients. Now, finally I am at leisure to share my insight and experience on this issue. The topic is quite vast, so I am not going to cover everything...

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Internet Ad Revenues Pick Up in the Last Quarter of 2009

noreply@blogger.com (sheeja) — Tue, 13 Apr 2010 05:45:00 +0000

If you haven’t already heard the internet ad revenues have reached a record quarterly high of $6.3 billion in the fourth quarter of 2009. The IAB Internet Advertising Revenue Report was released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Let’s look at the highlights of the report: The largest chunk (47%) of overall interactive advertising spend comes from search and display-related advertising. Search revenues accounted for nearly $10.7 billion for...

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How to gain online shoppers’ trust?

idris@mobiusservices.com (Idris) — Thu, 25 Mar 2010 10:14:00 +0000

Setting-up an ecommerce store with mind-boggling merchandising functionalities will never get you sales unless you gain the trust of your customers because it is one of the most important elements of ecommerce success, which an online retailer should strive to achieve. By gaining trust, I mean gaining the confidence of your shoppers so that they buy from your online store without any apprehension. One of the nicest ways through which online retailers (especially pure online retailers – with...

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Google Suggestions for Top Online Retailers

idris@mobiusservices.com (Idris) — Thu, 11 Mar 2010 11:57:00 +0000

Today, I was typing in the names of top online apparel retailers in the Google search box and surprisingly, some interesting suggestions came up. I’d like to show the screen shots of my search exercise, but before showing it let me tell you something about Google suggestions. Google puts a lot of effort into understanding the users’ needs. If you are logged into your Google account and have enabled your web search history, while doing search, Google will throw suggestions by looking at your...

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SEO Keyword Research Tools are not only Useful, but are Powerful too

idris@mobiusservices.com (Idris) — Wed, 10 Feb 2010 11:23:00 +0000

SEO keyword research is a mundane and familiar term for people who work with SEO campaigns, but many of us just jump in with both feet without understanding the meticulous process of selecting the best and relevant keywords, so we eventually end-up committing keyword research mistakes that breaks the whole campaign. A successful SEO campaign is an outcome of effective keyword research! Carrying out a winning keyword research is no small task as there are many factors to consider before we...

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Meta Description and Keywords: Useful or Obsolete?

idris@mobiusservices.com (Idris) — Tue, 09 Feb 2010 14:07:00 +0000

I am often asked by our clients and others about the significance of Meta descriptions and keywords in on-page optimization. Many SEO professionals say that they are almost close to obsolete as they are not considered by search engines to rank websites on search engine result pages. Here’s my view on SEO Meta descriptions and keywords. Meta description has its own value and Google definitely cares about it. Meta descriptions are sometimes used as a snippet in the SERP (the text preview...

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Sell the Vision of Looking Good, and not Apparel

noreply@blogger.com (sheeja) — Wed, 03 Feb 2010 20:05:00 +0000

From Helen of Troy, the paragon of feminine perfection to the sizzling Angelina Jolie and from Adonis, the best example of male beauty to the irresistible Mel Gibson, the world has always valued beauty. If that wasn’t the case, fashion would have been an obsolete term. In today’s world, the drive towards visual perfection is even more pronounced. Players in the fashion and apparel industry need to cash in on the phrase “the vision of looking good”, if they want to succeed. It is the only way...

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SEO Copywriting for Apparel – What’s the Right Approach!!

noreply@blogger.com (sheeja) — Mon, 28 Dec 2009 13:40:00 +0000

I love fashion…I love clothes but when it comes to writing about apparel and accessories, it is a tough one. I have written about a host of hard category products like cameras, camcorders, televisions, you name it. It is a breeze, as you have a lot of information on their features and specifications, which you can weave into meaningful content. When writing about apparel it is very important that you get into the psyche of your audience. The content should be vibrant, engaging, and...

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Twitter, a Preferred Social Media Outlet for Top Online Retailers

idris@mobiusservices.com (Idris) — Fri, 11 Dec 2009 14:52:00 +0000

A couple of years ago, if you had asked what twitter meant, you would have been called a bird brain. Excuse the pun, but don’t they teach at elementary school that birds twitter, dogs bark and so on!! And if you ask folks what twitter means now, some might still call you a bird brain as who doesn’t know about this burgeoning social tool that has revolutionized the way we communicate. Twitter is a popular service, which combines social networking, instant messaging and micro-blogging features....

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10 Expert Tips to Retain Your New Customers on eCommerce Websites

idris@mobiusservices.com (Idris) — Sat, 21 Nov 2009 11:38:00 +0000

Successful retailers retain their customers, and that's how they become successful. :) Here, our guest blogger Michelle talks about retaining the customers. Michelle Strassburg heads the sales and marketing at wood and beyond that sells hardwood flooring. Winning new customers is often easier than keeping them! Not too dissimilar to other types of relationships, business or personal, you must work hard to make sure the other party is happy. Retaining customers creates a happy relationship...

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Promotions, Deals and Discounts Define the Current Holiday Season

noreply@blogger.com (sheeja) — Tue, 17 Nov 2009 06:48:00 +0000

Last year as the economy was in the throes of a recession, there was a lot of speculation on consumer behavior, and retailers feared that their holiday sales would take a hit. They slashed prices to lure customers, there were70 percent markdowns on merchandise. This year, the story is slightly different. Retailers are trying to boost their holiday sales through promotions and not mere discounts. Some promotions are aimed at e-mail subscribers, though most deals are featured on the website...

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Google’s Philippine Business Stimulus Package – An initiative to promote online marketing

noreply@blogger.com (sheeja) — Fri, 06 Nov 2009 13:41:00 +0000

Google has stepped in to help Philippine businesses make their presence felt online. The Philippine Business Stimulus Package, consists of Web design package as well as P2000 worth of Google AdWords credits The package also includes tutorials on the basics of marketing, Website maintenance and Google technologies. The whole package has been designed and executed with the help of partner institutions and organizations such as STI, GoNegosyo, the Philippine Marketing Association, CITEM (Center...

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Ignore Meta Keywords: Google's Official Announcement

idris@mobiusservices.com (Idris) — Wed, 04 Nov 2009 06:14:00 +0000

Yes, Google is no longer considering Meta keywords as a critical factor in search rankings, though other on-page elements such as the title, description and so on are still vital elements in terms of SEO. Google has stated that they use over 200 factors to determine rankings, but keyword tags are not one of them. Check this video to know more...

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SEO Scams – Be Aware, Stay Clear

idris@mobiusservices.com (Idris) — Fri, 30 Oct 2009 12:34:00 +0000

Scam is an attempt to deceive a person or an entity by gaining full confidence, and it is a word that people want to steer clear off. SEO scams have no other meaning than cheating or swindling an online business owner or a website owner by providing dubious SEO services. In the early days of search engines when AltaVista and Yahoo were ruling the search engine market, SEO was in its infancy but SEO scams were still prevalent but the numbers weren’t so alarming. Once SEO techniques...

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Retail-eCommerce.com gets a fresh look

idris@mobiusservices.com (Idris) — Mon, 26 Oct 2009 14:04:00 +0000

Hello Visitor, The Retail eCommerce blog is owned by Mobius Knowledge Services, a solution provider for online retailers, comparison shopping engines and other online businesses. Our blog has undergone a major change in terms of its look and feel, but the navigation is the same. If you are a regular visitor to this blog, hope you like the change, and if you are visiting us for the first time, welcome to our blog. You’ll find blog posts/articles pertaining to the following...

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Boost your holiday sales – Convert browsers to buyers

noreply@blogger.com (sheeja) — Thu, 08 Oct 2009 09:49:00 +0000

The holiday shopping season is just round the corner, but before you hit that road, you must work on your SEO to boost your natural search traffic and revenue. Lisa Wehr over at practicalecommerce.com has provided a few great tips on how to boost your holiday sales for this shopping season. I am more than happy to share her views with my visitors. According to Lisa, apart from initiating fresh keyword mining, starting pay-per-click campaigns and going in for link building, you must also...

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Online Retail Index stocks assured winners in the third quarter

noreply@blogger.com (sheeja) — Wed, 07 Oct 2009 06:56:00 +0000

The financial storm that raked the economy worldwide for a year is slowly receding, which was clear from the bullish third quarter on Wall Street. E-commerce stocks sailed ahead of the broader market with the Internet Retailer Online Retail Index gaining 26% in the third quarter. The Dow Jones Industrial Average and Standard & Poor’s 500 Index showed a gain of 15%. When compared to 10% gains for the Dow and 16% for the S&P 500, the e-commerce index was ahead 73% for the year....

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Google shows Breadcrumb on SERPs

idris@mobiusservices.com (Idris) — Tue, 25 Aug 2009 08:20:00 +0000

Today I just wanted to share a strange but an interesting thing that Rob Hammond and Leo Fogarty came across whilst using the Google search engine a couple of weeks ago. They witnessed the breadcrumb data on the search result. Here are a few screen shots captured by these bloggers… Rob Hammond's Screenshot Leo Fogarty's Screenshot I personally haven’t noticed any breadcrumbs so far on US and UK version of Google, but then these kinds of results are very...

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Take Tips from the Big G and Bing on Web Site Architecture

idris@mobiusservices.com (Idris) — Mon, 24 Aug 2009 10:47:00 +0000

Successful SEO depends on 3 main factors… Website Architecture Keyword Rich Original Content Quality and Relevant Links If you leave any of these factors out of your strategy, you will not be able to devise a successful SEO plan. This blog post will discuss about web site architecture for a winning search engine optimization campaign. We all know that an uncomplicated website architecture allows users to navigate through the website easily and access the information they want, but more...

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The new turn in online retail – Social Media

noreply@blogger.com (sheeja) — Thu, 13 Aug 2009 12:11:00 +0000

According to a study released by the The National Retail Federation’s Shop.org and Forrester Research, companies who are still indulging in online marketing campaigns are diverting big money towards investments in social media. And why not, since that’s where they will find most of their target audience, the under-30s shoppers. So, online retailers are trying to catch them on popular social sites like MySpace, Facebook, Twitter, Flickr and YouTube. Online rating systems, discussion forums and...

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Microsoft-Yahoo merger triggers anti-trust questions!!

noreply@blogger.com (sheeja) — Wed, 12 Aug 2009 09:15:00 +0000

Microsoft Corp. and Yahoo Inc. have finally joined forces against industry giant Google Inc. Microsoft was wooing Yahoo to surrender the second largest search engine and join forces in an attempt to challenge the dominance of Google in the online advertising market. They entered a 10-year deal whereby both companies will use Microsoft’s new search technology, Bing while Yahoo takes on the responsibility of diverting sales from Google. Google makes more than $20 billion a year through sales...

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Another Retail Chain Goes the e-Commerce Way

noreply@blogger.com (sheeja) — Wed, 22 Jul 2009 06:46:00 +0000

Sleepy’s, a specialty mattress retailer in the Northeast with more than 700 stores, will now sell online through Sleepys.com. Don Rowley, EVP and CIO, stated, “Sleepy’s new e-commerce site was built after research showed that many customers were looking for another avenue to shop in keeping with their busy work and family schedules.” This online store will sell a wide range of mattresses, bedding supplies, and sleep accessories to customers within existing delivery service areas of the...

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