Retail Ecommerce Blog - Online Retail Marketing | eCommerce SEO Tips by Mobius

12 Ways to Promote your Blog

noreply@blogger.com (Mobius) — Tue, 15 Jan 2013 05:07:00 +0000

One fine morning you wake up and think, “What shall I do? Aha, lemme write a blog today”. After toiling for the whole day, you produce a brilliant piece of blog, and you don’t have any visitors. Aaawww! don’t worry, with our tips mentioned below, your blog will become the talk of the town. So read along. * Authenticity: “You” material is what the people want to read. They don’t want to see plagiarized material. So give them the real stuff. * Language: Good grammar + good write up makes for a...

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Advantages of Social Bookmarking

noreply@blogger.com (Mobius) — Wed, 02 Jan 2013 06:58:00 +0000

Social bookmarking is a practice of saving bookmarks on a public website and tagging them with keywords. It helps you get huge traffic and quality backlinks. In social bookmarking, you can add, annotate, edit, and share bookmarks of web documents. You can find plenty of social bookmarking sites that let you promote your business website online. StumbleUpon, Digg, Clipmarks and OnlyWire are a few to mention Improve Your Business with Social Bookmarking There are several benefits of social...

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How to write an engaging content that is search engine friendly?

noreply@blogger.com (Mobius) — Fri, 28 Dec 2012 06:32:00 +0000

Are you desperate to have hoards of viewers thronging your website? Then, having engaging, reader-friendly content is something you cannot overlook. Worry not! Writing interesting articles are not as difficult as they seem to be. All it takes is a little bit of effort, the right usage of words and better framing of details. Here are a few tips to help you on your journey towards success. Audience is the priority! Any content that is dull and boring will not attract readers. If you wish to...

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SEO Content Writing Tips

noreply@blogger.com (Mobius) — Wed, 26 Dec 2012 05:33:00 +0000

No matter what you write, unless and until you get visitors to your website, it is of no use. Because getting visitors to read your stuff is the whole point of it all, isn’t it? If no one ever reads your diligently created work, then it’s like an Aston Martin parked in your garage that never saw the daylight. Content marketing is the key to unlock the garage door; here, it would be the right SEO strategies that unlock your website. The below mentioned pointers will shed some light on content...

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Why should you verify your Pininterest account?

noreply@blogger.com (Mobius) — Thu, 13 Dec 2012 05:45:00 +0000

Why should you verify your Pinterest account? If you think that any account you see on Pinterest is genuine, you can be wrong. Not all sites you come across on Pinterest are legitimate. To assure your followers that your business site is authentic, Pinterest provides you the ability to verify your account! With its new verification feature, this site allows your followers to learn more about you and your business. Until up now, your domain name was hidden behind a planet earth icon in the...

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Facebook Ads - Are they worth the investment?

noreply@blogger.com (Mobius) — Wed, 05 Dec 2012 10:21:00 +0000

Facebook ads have created a huge hype in business world. Regarded as the friendly ad-campaigner for small and large companies, social networking sites have created a huge base of clients in the recent days. However, is this hype worth your attention? Here’s the secret revealed. Before we move on to the pros and cons of our target, let’s first have a look on what Facebook ads actually are! Facebook has become a household name today. Right from a new born baby to a 100-year old oldie, you can...

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Increase Sales with E-mail Marketing Techniques

noreply@blogger.com (Mobius) — Tue, 04 Dec 2012 05:08:00 +0000

Email Marketing techniques aim at driving more traffic to the business website and thereby improving sales. They work incredibly if done in the right way and help you create a concrete targeted email database. Email marketing strategies target your email customers, so you’ll have the benefit of informing your customers about a new product or service, sending specific orders to a set of customers and more. With these tactics, you can keep your clients interested with information that will...

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Digital Marketing for Small Businesses

noreply@blogger.com (Mobius) — Tue, 27 Nov 2012 12:41:00 +0000

Everything is becoming digital and marketing is not an exception to that. Digital marketing is a fast emerging field in the recent era. When comes to small businesses or newly started businesses, they don’t have brand reputation or name in the market. They have to spend more in advertising but it is difficult in the early stage. But, with digital marketing in place, these small businesses can easily attract a large group of customers without spending much. Digital Marketing channels such as...

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Google’s New Privacy Policy – Unleashed

noreply@blogger.com (Kartik) — Fri, 02 Mar 2012 11:21:00 +0000

The much controversial new Privacy Policy, which Google has been planning to put into effect, has been finally implemented on March 1, 2012. For quite a while now, Google has been alerting users regarding these changes in its policy. As Google explains: “The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you've provided from one service with information from other services. In short, we’ll...

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The New Enhanced Sitelinks – Extending an Extension

noreply@blogger.com (Kartik) — Fri, 17 Feb 2012 06:12:00 +0000

Google has come up with yet another new scheme for Ads occupying top positions in the Search Network, which, it claims would significantly boost the click-through-rate. This time, it is an update which rewards the best performing Ads (Or the highest spending client – whichever comes first to your mind) by converting their Site-Links into Ads. Sort of like multiple Ads within an Ad, if I may. Google said that they have incorporated text from existing ads from our account based on their...

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How Online Retailers can take advantage of The Latest Adwords Features?

noreply@blogger.com (Kartik) — Wed, 25 Jan 2012 10:32:00 +0000

Apologies for the lapse in posting – we were too caught up in the Cosmic world of Multiple Projects and deadlines, hence the delay. Every year, Google outdoes itself in terms of delivering quality to its users. This year 2012 is no different. The transition from 2011 to 2012 has seen Google roll out some astounding features for its Adwords users as well as modify some existing features, to helps us reach our target in a cost effective manner as well as help users get what they...

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Don’t play with Google with dirty SEO tricks

noreply@blogger.com (Mobius) — Fri, 25 Feb 2011 08:01:00 +0000

Yes, I mean it!!! Don’t play dirty SEO tricks (AKA black hat techniques) with the big G to capture those sweet top spots. If you do so, then you’ll be nowhere on Google’s search result again. I can substantiate my statement with a recent SEO scam that was published in NY Times. I am sure all of you must be aware of it. For those who are not aware of the news, here is a glimpse of it… The retail giant JCPenney was identified for implementing black hat SEO techniques that ideally...

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Holiday Season 2010 – Skyrocketing Online Spending!

noreply@blogger.com (Anupama) — Thu, 11 Nov 2010 09:01:00 +0000

With 54% of gift buyers beginning their holiday shopping spree by late October, an average of $142 has been spent online for purchases between October 18 and October 24, as per new survey data. This is an increase of 38% from the $103 average spending between October 3 and October 10. Amazon.com, the world’s largest e-retailer, has been the most sought-after for online purchases, according to the Compete Holiday Insights survey from web analytics provider Compete Inc. About 53% of the 1,002...

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7 Tips To Save Money On eCommerce Credit Card Processing

noreply@blogger.com (Mobius) — Wed, 27 Oct 2010 01:10:00 +0000

Source: Getty Images Note: The following is a guest post written by Frank Collins of CreditCardProcessing.net Electric commerce or what many people refer to as eCommerce has grown in numbers and popularity over the past few years. With almost every American household having access to the Internet, more and more consumers are turning to electronic networks to buy and sell products online. This greatly expands business opportunities and options for consumers, however it also brings...

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Marketing Tactics for the 2010 Holiday Season - Q&A with Lisa Raehsler

noreply@blogger.com (Mobius) — Mon, 04 Oct 2010 18:49:00 +0000

I am happy to present our first online interview with Lisa Raehsler, a SEM strategy consultant and PPC expert. Lisa is a certified Google Advertising Professional (GAP) who has supervised over 30 pay per click campaigns. This interview is in collaboration with SES, Chicago 2010. Our questions are in context with holiday marketing techniques, and I believe that Lisa’s insightful thoughts will help small and medium online retailers prepare better for the upcoming holiday season. Many...

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Interviews, Q&As & Guest Posts - Ecommerce Expert Insights

noreply@blogger.com (Mobius) — Fri, 01 Oct 2010 09:00:00 +0000

Hello Readers, We are adding a new content category called “Ecommerce Expert Insight” on our retail ecommerce blog. Under expert insight, we’ll be featuring interviews, Q&A sessions, guest posts from a few well-known personalities in the eCommerce and online business domain as and when we get the opportunity. We believe that having posted these interviews will help our readers get more knowledge and answers to some of the questions that were left unanswered. We request all our...

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Google SEO Starter Guide Updated

noreply@blogger.com (Mobius) — Wed, 29 Sep 2010 09:13:00 +0000

Here is a quick and short post... Google recently released their updated version of SEO starter guide with more content and relevant examples. You can download a copy here... I am sure that this guide will help a lot of new SEO professionals and website owners know more about search engine optimization. Please provide me your feedbacks and comments if you have already read this guide.

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Google Launched Its New Search Engine “Caffeine”

noreply@blogger.com (sheeja) — Fri, 11 Jun 2010 09:34:00 +0000

Google has announced the completion of a new web indexing system called Caffeine on June 8, 2010. With a whole-new algorithm, Caffeine can provide 50 percent better results than its predecessor. Also, it has the largest collection of web content that Google has ever offered before. Users can easily get the relevant content for their search queries, no matter what they are looking for. Previously, when a search query was entered into Google’s search field, the result pages were not from...

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New Changes To Google: What Will They Mean To Your Ecommerce Business?

noreply@blogger.com (Mobius) — Tue, 11 May 2010 10:49:00 +0000

This is a guest post written by Arie Shpanya from Imonline Group, a top ecommerce agency" There is no question that Google is a vital resource for any eCommerce business. With the Google landscape transforming as frequently as it does, it is important to stay afloat of these changes if you expect your business to have an edge over the competition. With that in mind, let’s examine the recent changes to Google, and see how your eCommerce business can benefit from them. Google...

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ABC of Blogging - Definitely Not!!!

noreply@blogger.com (sheeja) — Fri, 23 Apr 2010 04:23:00 +0000

Blogging has been around for some time now. Though early bloggers did not have an exact term for what they were doing, soon Jorn Barger coined the term web log, which was later reduced to blog by Peter Merholz, President and one of the founders of Adaptive Path. Don’t be misled; I am not going to elaborate on the history of blogging, but rather about the chemistry between blogging and retailers. Retailers are popping up everywhere like fireworks on the 4th of July, trying to sell through...

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How to Deal With Duplicate Content on Ecommerce Websites?

noreply@blogger.com (Mobius) — Tue, 13 Apr 2010 06:17:00 +0000

OK folks, I understand that you want to deal with duplicate content on your website. Duplicate content is one among the common SEO problems confronted by a webmaster. I always wanted to write on this topic in our retail ecommerce blog, but never found the time as I was engaged in meeting the daily hard-line targets for our SEO clients. Now, finally I am at leisure to share my insight and experience on this issue. The topic is quite vast, so I am not going to cover everything...

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Internet Ad Revenues Pick Up in the Last Quarter of 2009

noreply@blogger.com (sheeja) — Tue, 13 Apr 2010 05:45:00 +0000

If you haven’t already heard the internet ad revenues have reached a record quarterly high of $6.3 billion in the fourth quarter of 2009. The IAB Internet Advertising Revenue Report was released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Let’s look at the highlights of the report: The largest chunk (47%) of overall interactive advertising spend comes from search and display-related advertising. Search revenues accounted for nearly $10.7 billion for...

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How to gain online shoppers’ trust?

noreply@blogger.com (Mobius) — Thu, 25 Mar 2010 10:14:00 +0000

Setting-up an ecommerce store with mind-boggling merchandising functionalities will never get you sales unless you gain the trust of your customers because it is one of the most important elements of ecommerce success, which an online retailer should strive to achieve. By gaining trust, I mean gaining the confidence of your shoppers so that they buy from your online store without any apprehension. One of the nicest ways through which online retailers (especially pure online retailers – with...

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Google Suggestions for Top Online Retailers

noreply@blogger.com (Mobius) — Thu, 11 Mar 2010 11:57:00 +0000

Today, I was typing in the names of top online apparel retailers in the Google search box and surprisingly, some interesting suggestions came up. I’d like to show the screen shots of my search exercise, but before showing it let me tell you something about Google suggestions. Google puts a lot of effort into understanding the users’ needs. If you are logged into your Google account and have enabled your web search history, while doing search, Google will throw suggestions by looking at your...

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