Dial Global (NASDAQ: DIAL), announced today that 23.1 million people tuned in to hear the radio broadcast of Super Bowl XLVI on Sunday, February 5, 2012 featuring the New York Giants and the New England Patriots. Dial Global commissioned the study from  Edison Research, designed to accurately measure the number of people that tuned in to hear Super Bowl XLVI broadcasts and make this information available within two days of the event’s conclusion. 

The survey found that listeners accessed the live broadcast in multiple listening environments, including the home, while driving, at work and other locations, on over 680 stations nationwide.  

The national survey was conducted via live telephone interviews on February 6, 2012, following the Giants 21-17 victory over the Patriots. The game, which wasn’t decided until the final play, marked the second time in four years that the Giants topped the Patriots in the Super Bowl. For exclusive player interviews, radio broadcast highlights and photos from the field after the final whistle, visit www.dialglobalsports.com.

“We are again excited, but not surprised, to see that our research findings highlight the strength of the Dial Global brand and the ongoing demand for radio broadcast coverage of live sporting events,” said David Landau, Co-President CEO of Dial Global. “Dial Global is committed to showcasing the value of our content and exemplifying our commitment to being the most innovative, service focused company in the industry while supporting our affiliates and advertisers.”

Broadcasting nearly 100 NFL games, exclusive NFL primetime games, the Playoffs and the Super Bowl, Dial Global commissioned the Super Bowl study following the results of their initial research during the Baltimore Ravens vs. New England Patriots (AFC Championship) and New York Giants vs. San Francisco Forty-Niners (NFC Championship) games on Sunday, January 22, 2012, which found that 22.9 million Americans listened to radio broadcast coverage of these two live NFL events.

“Given the popularity of The Super Bowl as ‘television’s ultimate event’ where people actually look forward to the commercials and the halftime show, the number of radio listeners may come as a surprise to those who are not familiar with the significant reach of broadcast radio. We are excited that our ongoing research continues to highlight the power of radio,” said Larry Rosin, Edison President.

Dial Global’s NFL listener research highlights the continued demand for radio broadcast coverage of live events, including live sporting events. Dial Global is the network radio home to some of the biggest, most widely-followed sports in America including: NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in London.

How the survey was conducted

Edison Research conducted a national telephone survey of 914 people. Interviews for this study of Americans age 12 and older were performed on February 6, 2012. The study asked respondents a series of questions about their previous day’s media usage including listening to any part of the Super Bowl radio broadcasts. Households were selected randomly to participate in the study from phone numbers provided by Survey Sampling International. The final results of the national sample have been weighted by age, sex, ethnicity and geographic region to match current U.S. Census Bureau population estimates. In theory, in 19 cases out of 20, the survey results for the full sample will differ by three percentage points in either direction from what would have been obtained by attempting to interview all persons age 12 and older.

About Dial Global

Dial Global (NASDAQ: DIAL) is a diverse radio programming and advertising sales company that provides vital content and services to more than 8,500 radio stations throughout the United States. Dial Global produces and/or distributes over 200 news, sports, music, talk and entertainment radio programs, services and digital applications, as well as audio content from live events. The company also produces the Dial Global 24/7 turnkey music formats as well as prep services, jingles and imaging. In addition, Dial Global serves as the largest sales representative for independent third party providers of audio content. For more information, visit www.dialglobal.com.

About Edison Research

Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel,  CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in South America, Europe, Africa and Asia.  For more information or a complete methods statement contact Edisonvia www.edisonresearch.com. 

Contacts

Chris Brown
CJP Communications
212-279-3115 ext. 206
cbrown@cjpcom.com

Republican Turnout in Nevada was a total of 32,864. Edison’s election team polled 25 polling locations, and our entrance polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the caucus and enabled our member clients and subscribers real-time access to in-depth analysis of the Nevada results.

Nevada Republican Caucus Results

More coverage and results from our clients:

NBC http://elections.msnbc.msn.com/ns/politics/2012/Nevada/Republican/caucus/#exitpollsanchor

CNN http://www.cnn.com/election/2012/primaries/epolls/nv

CBS http://www.cbsnews.com/primary-election-results-2012/exit.shtml?state=NV&race=P&jurisdiction=0&party=R&tag=resultsR;exitPollsR

Associated Press: http://hosted.ap.org/dynamic/stories/U/US_GOP_CAMPAIGN_VOTER_ATTITUDES_GLANCE?SITE=OHCIN&SECTION=HOME&TEMPLATE=DEFAULT

http://hosted.ap.org/dynamic/stories/U/US_GOP_CAMPAIGN_VOTER_ATTITUDES?SITE=ININS&SECTION=HOME&TEMPLATE=DEFAULT

ABC http://abcnews.go.com/Politics/OTUS/republicans-mitt-romney-newt-gingrich-rick-santorum-ron/story?id=15514969

New York Times http://thecaucus.blogs.nytimes.com/2012/02/04/how-nevada-republicans-voted/?scp=2&sq=nevada%20entrance%20poll&st=cse

Republican Turnout in Florida was a total of 1,669,649. Edison’s election team polled 40 polling locations, and our exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the Florida results.

Florida Republican Primary Results

Florida Primary coverage from our clients:

CBS
http://www.cbsnews.com/8301-503544_162-57370801-503544/8-lessons-from-the-republican-presidential-race-so-far/

http://www.cbsnews.com/primary-election-results-2012/exit.shtml?state=FL&race=P&jurisdiction=0&party=R&tag=contentMain;contentBody

CNN
http://www.cnn.com/election/2012/primaries/epolls/fl

ABC
http://abcnews.go.com/blogs/politics/2012/01/romney-basks-in-florida-strong-conservatives-aside/

FOX
http://www.foxnews.com/politics/elections/2012/florida-primary-jan-31/exit-polls

NBC
http://elections.msnbc.msn.com/ns/politics/2012/Florida/Republican/primary/

Associated Press
http://www.freep.com/article/20120201/NEWS07/202010453/Women-ditch-Newt-Gingrich-boost-Mitt-Romney-exit-poll-shows

http://bostonglobe.com/news/politics/2012/01/31/voters-hurt-economy-foreclosures/CaGtlNnNXUvPfxqxgO4yuI/story.html

Washington Post
http://www.washingtonpost.com/wp-srv/special/politics/primary-tracker/Florida/

New York Times
http://www.nytimes.com/2012/02/01/us/politics/economic-issues-drove-florida-voters.html?_r=1&scp=3&sq=Florida%20Exit%20Poll&st=cse

http://elections.nytimes.com/2012/primaries/states/florida/exit-polls

Wall Street Journal
http://online.wsj.com/article/SB10001424052970204740904577195523691198762.html?KEYWORDS=florida+exit+poll

The Edison Research study is the first ever of its kind, designed to accurately measure the number of people that tuned in to hear NFL conference championship broadcasts and make this information available within two days of the event’s conclusion. According to this one-night poll, an estimated 22.9 million people listened to either or both of the NFL conference championship games on the radio this past Sunday. The national survey was conducted via live telephone interviews by Edison Research on January 23rd, 2012.

“This type of focused study and strategic attention to the business exemplify our commitment to being the most innovative and service focused company in the industry supporting our affiliates and advertisers.” said David Landau, Co-President CEO of Dial Global.

“People think of football as a television-only event. This survey shows that in addition, many millions of people are seeking out coverage of the games on the radio,” said Larry Rosin, Edison Research President. “The overwhelming majority of radio listeners to the games listened on AM or FM radio, but the survey did show usage of Sirius XM and the Verizon Mobile App as alternative methods to listen to the games.”

The survey’s findings highlight the continued demand for radio broadcast coverage of live events, including live sporting events. Dial Global is the network radio home to some of the biggest, most widely-followed sports in America including: NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in London.

How the survey was conducted

Edison Research conducted a national telephone survey of 901 people. Interviews for this study of Americans age 12 and older were performed on January 23, 2012. The study asked respondents a series of questions about their previous day’s media usage including listening to any part of the NFL Playoff radio broadcasts. Households were selected randomly to participate in the study from phone numbers provided by Survey Sampling International. The final results of the national sample have been weighted by age, sex, ethnicity and geographic region to match current U.S. Census Bureau population estimates. In theory, in 19 cases out of 20, the survey results for the full sample will differ by three percentage points in either direction from what would have been obtained by attempting to interview all persons age 12 and older.

About Edison Research
Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel, CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in South America, Europe, Africa and Asia. More information at www.edisonresearch.com.

About Dial Global
Dial Global (NASDAQ: DIAL) is a diverse radio programming and advertising sales company that provides vital content and services to more than 7,000 radio stations throughout the United States. Dial Global produces and/or distributes over 200 news, sports, music, talk and entertainment radio programs, services and digital applications, as well as audio content from live events. The company also produces the Dial Global 24/7 turnkey music formats as well as prep services, jingles and imaging. In addition, Dial Global serves as the largest sales representative for independent third party providers of audio content. For more information, visit www.dialglobal.com.

Contacts
Chris Brown
CJP Communications
212-279-3115 ext. 206
cbrown@cjpcom.com

Republican Turnout in South Carolina was a total of 601,577. Edison’s election team polled 35 polling locations, and our exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the South Carolina results.

South Carolina Republican Primary Results

South Carolina Primary Exit Poll Results

For more analysis and results from the SC Republican Primary, please visit our client/member sites:

CNN

ABC

CBS

Fox News

NBC

Washington Post

New York Times

Wall Street Journal

My children are seven and four, so I’m regularly involved in the typical play group discussions and I know how powerful that “mom word-of-mouth” can be. However, these most recent interactions tapped into my inner researcher and I couldn’t help but mentally note what was happening.

In the first example, four moms, all with young children, were discussing the apps on their smartphones. When the conversation turned specifically to grocery shopping, one mom had us captivated when she talked about her positive experience with a shopping-from-home service offered by a grocery store. What is so telling about this anecdote is that by the end of the night, two of the other moms had already decided to give it try and had told two more people about it. Kudos to that grocery store, for this is exactly what marketers are told to do: get moms to talk about their product or service.

The other takeaway from that experience is that app download and usage is very relevant to moms, especially for utility. The eMarketer report, “Moms: Riding the Mobile Wave,” cites data indicating that moms are actually downloading more apps than non- moms. According to research conducted by Women at NBCU, moms who do download apps, download more of them than the average smartphone owner. Furthermore, moms with children 0 to 5 years old have the most apps, with 18.69 on average, compared to non-moms who average 17.8 apps.

In my other “a-ha” moment, I was at a party that took place in a restaurant. At one point I noticed five (!) children all ranging in age from 4 to 7 years old, playing on mom’s smartphone. I have seen this many times in individual cases but it was very eye-opening to see them all simultaneously, nonchalantly playing on the phones. This was clearly a regular occurrence for all of these kids and their parents. In the 2011 study “21st Century Mobile Moms Report” from Babycenter, it was noted that 52% of moms have ten or more apps downloaded and about 25% of those apps were for her kids.

It is evident that the dependence on smartphones will continue, and as the mobile technology advances to make more apps available, smartphone ownership among moms will likely rise even faster. Moms need apps almost as much as they need shoes…almost.

Market Area
This analysis used publicly available Metro Survey Area (MSA) definitions, as defined by Arbitron. Listeners were coded into a MSA based on their current zip code information.

Audience Measurements

Average Quarter Hour
In order to qualify as having listened, a listener must have listened for at least five minutes during a quarter hour. Listening does not need to be contiguous during a quarter hour. Time is measured in seconds.

In cases where a listener skips, pauses, changes stations or leaves Pandora before a song completes, the actual time listened prior to the action is counted and not the entire song length. When listening to a song crosses into a subsequent quarter hour, each quarter hour is credited with its share of time.

Any qualifying quarter hour is included in the average quarter hour calculation (AQH).

Cume
Any listener listening to at least one quarter-hour within a time period is counted as a distinct listener (Cume).

Data

Privacy
In the course of this analysis, Pandora has not shared any personally identifiable information with Edison. Any information that has been shared has been de-identified and/or shared in aggregated form.

Qualifying Data
Data sent to Edison are a subset of the same data sent to SoundExchange for reporting royalty payments, information about which is included in our financial statements, which are audited by our independent auditors, Ernst & Young, and filed with the SEC. Only registered users listening in the analyzed markets are included.

Limitations
Edison accepted the validity of the data provided by Pandora.

Republican Turnout in New Hampshire was a total of 248,485. Edison’s election team polled 40 polling locations, and our exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the New Hampshire results.

New Hampshire Republican Primary Results

NH Primary Exit Poll Results

For more analysis and results from the New Hampshire Republican Primary, please visit our client/member sites:

CNN

ABC

CBS

Fox News

NBC

Washington Post

New York Times

Wall Street Journal

Turnout in Iowa was a record 122,225 votes, besting 2008′s previous mark of 119,207 votes. Edison’s election team polled 40 caucus locations, and our entrance polls were used to determine key information from caucus goers, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the caucuses and enabled our member clients and subscribers real-time access to in-depth analysis of the Iowa results.

Iowa Republican Caucus Results

Caucus Entrance Poll Results

For more analysis and results from the Iowa caucuses, please visit our client/member sites:

CNN

ABC

CBS

Fox News

MSNBC

Washington Post 1, 2

New York Times

“The Edison reports converted Pandora server-side log file listening data into local audience reports using AQH metrics that ranked Pandora alongside local radio stations in Arbitron market reports. [Cumulus COO John] Dickey says he’d like to see Arbitron to ask Pandora to reveal details of how it is calculating its audience estimates.”

No attempt was made to contact Edison about the “facts” in this article, which are of course patently untrue. While we await a correction from the typists at Inside Radio, let us be clear: Edison has never (as in never) reported anything other than the AQH figures for Pandora – full stop. We defy Inside Radio or any interested party to come up with a “ranker” from Edison that compares Pandora “alongside” any terrestrial radio station. Not only have we never produced such a report, we have never allowed a third party to produce such a report. A report comparing Pandora’s AQH measures with those of Arbitron subscribers would, amongst other things, violate Arbitron copyrights. We do not have the legal right, nor the desire, to produce such comparisons.

Also, Mr. Dickey need not pressure Arbitron to ask Pandora how these audience measures are calculated. Should he, or any other radio executive, care to find out, they need merely ask Pandora themselves, and they’ll be happy to provide the complete methodology for these figures, which are not, as Mr. Dickey intimates, “estimates;” rather, they are the actual listening data from the population of Pandora listeners.