Edmund Pelgen

You’re not Asking the Right Questions.

Edmund Pelgen — Sun, 19 Nov 2023 21:24:17 +0000

Your e-commerce SEO sucks because you’re not asking the right questions of your partners and yourself. Today, I will explain a simple process of working out precisely what you need to focus on to move the needle on your e-commerce brand’s SEO by asking the right questions. Most People fail with SEO because they don’t […]

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Ranking a Shopify Store in Six Simple Steps

Edmund Pelgen — Sun, 05 Nov 2023 01:35:13 +0000

In today’s newsletter, I’m sharing a simple 6-step process I shared recently on LinkedIn. Most people, when they launch their Shopify store, don’t give a moment’s thought to their SEO. They just want the shop live. But then they find that the store doesn’t rank for any keywords. Zip, nada. The reason is they haven’t […]

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Opportunity hopping is killing your success

Edmund Pelgen — Sun, 29 Oct 2023 06:40:20 +0000

Sunday Sessions Newsletter: 29th October 2023
Opportunity Hopping is Killing your Success.
My e-commerce sales dropped 50% in a month because of these two issues.
And they might be a problem for you.
Learn from my mistakes.
When we launched our e-commerce brand in the middle of Covid, it took off like a rocket.
Within 9 months, we hit our biggest sales month with a 50k month. I thought I was a frickin superstar and was happy to take the credit.
And then sales dropped in half.
It’s super easy...

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How to Win Before You Begin

Edmund Pelgen — Sun, 15 Oct 2023 03:15:17 +0000

Today I will explain three ways you can ensure you succeed in your e-commerce business. Before you even begin. If you do these three things, you will be one of those 5% of e-commerce businesses that succeed in the long run. Not only will you have a brand that does well in Google. You will […]

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The Real Reason Why Your E-Commerce Business Will Fail

Edmund Pelgen — Sat, 07 Oct 2023 22:00:53 +0000

There are many reasons why e-commerce businesses fail. But they aren’t what you think they are. Here’s why you think E-Commerce businesses fail. Most failed e-commerce brands will blame the failure of the business on external factors like: Sure, some of these are valid reasons. We all lived through the boom and bust of the […]

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Find Sales Making Keywords using the Semrush Keyword Gap Tool.

Edmund Pelgen — Mon, 02 Oct 2023 05:20:23 +0000

This simple analysis will save you hours of time doing keyword research the old way which typically involves you entering “seed keywords” and compiling and analysing keyword lists. Instead, we’re going to use Semrush’s Keyword Gap report to analyse your website and those of your top four competitors to find “weak keywords” and “missing keywords, […]

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How long Does SEO take to Work and Show Results?

Edmund Pelgen — Mon, 02 Oct 2023 01:47:06 +0000

How long Does SEO take to Work and Show Results? You can expect to see initial SEO results within one to two weeks if starting with a poorly optimised e-commerce website. Implementing onsite improvements such as designing and optimising your product collections, improving on-page content, tactical internal linking, and rolling out technical fixes should see […]

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Is E-Commerce the Right Business Model for You?

Edmund Pelgen — Tue, 26 Sep 2023 04:34:24 +0000

Today I’m going to explain why building an e-commerce business is a top choice for those seeking financial freedom. With the right skills, you can establish a business that benefits both you and your family. Unfortunately, many people choose the familiar path of regular jobs over pursuing their own dreams. A study suggested that 95% […]

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Module 9 – Building the Brand

Edmund Pelgen — Sun, 17 Sep 2023 05:57:43 +0000

In 2024 building your brand is critical to success in SEO. Why? Well, you always rank #1 for searches for your own brand. In addition, recent updates to Google’s algorithm seem to show that sites with lots of branded searches, that is people searching for them by name, do better. The consensus is that branded […]

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Module 8 – Sponsored Links

Edmund Pelgen — Sun, 17 Sep 2023 05:57:08 +0000

If you are a young brand with few links then you can take advantage of sponsored links to help kickstart your rankings. Remember, the key is moderation. I only recommend using these while you work out a more sustainable cost effective link-building strategy. Google does not link you to use paid links, but they work […]

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