Is a Marketing Strategy the same as a Business Strategy and how does this differ to a Business Plan. I am so glad you asked seem as most Business Owners I have come across don’t have a clue. So I decided it was about time to simply explain a few things to make them a little clearer.

As a Business Consultant I create and plan out a strategic Business Plan along with a Marketing plan incorperated. What I do is start at the end goal and reverse engineer it so you have actionable step by step goals in which you can implement.

We all have the dream of where we want to be, but getting there is a totally different ball game. That is where most stumble and go along blindly.

Now I am going to put this into a everyday example of what most people can understand.

Our strategy is going to be, we are going to war with the US. Our purpose is to eliminate the president of the Grow Up Society and put a puppet in his place. Now how we go about doing this is not strategy but tactics. Tactics are the vehicle you use to get the job done. The startegy in essence is what we are going to do…

Now in marketing terms we want to get the best possible impact in the least possible time. So we use sea, air, infantry, special ops, missiles etc all at the same time. These are tactics that you plan to use.

Now a key to understand is when you hit the ground, things change, lots of confusion, things aren’t where you thought they where meant to be. Your competition just launched a mortar at you and has released a similar product ahead of you. People have shifted. People have moved on. So you have to be able to change tactics on the run so you are still headed in the right direction.

It is the overall strategy that counts and that is where you are headed.

The same applies in your Business. You need a clear and consice strategy so you know where you are going. Your team needs to know where you are going so they know what is the whole purpose is. It is not just a job but a vision that need to be fulfilled.

I map out a startegy for Business Owners so they know where they are going, often it takes weeks to get everything in order. Most of the marketing is simply just tactics that need implementing. But if it is not all mapped out then you are like a headless chook just pulling out one tactic after another and achieving no real designed purpose.

Yeah sure I can show you very effective tactics that will often get you tremendous growth but if I map out a strategy the end result is a far bigger picture, a effective plan for you to follow and you end up with exponential results that often far exceed anything you imagined.

A Business Strategy Is Not A Business Plan

Banks want to look at your Business plan, but a business strategy is your visionary plan so to speak that takes you on a journey. Its not about your credientials, not about your next two years of numbers, nor even a five year plan of numbers. This is the map on how you plan to achieve the desire result, coupled with thetactics you are going to employ to get the job done.

In effect you are creating a system of operation, a blueprint in which anyone can follow. If you have this attached to your Business Plan along with a Staff Training Manual when you want to borrow money from a lending institution, you will stand head and shoulders above your competition. They will be able to see you have created a very clear flight path and they will see you know your Business and that you have a clear and consice goal in mind, which most Business Owners do not have

A Marketing Strategy Show You How To Touch The Spot

Every Business needs a marketing strategy. In most countries startup Businesses have a dismal record of making past the five year mark. What is clearly telling in the ones that don’t make it is the lack of marketing knowledge and how to implement effectively and cheaply. They end up trying to do what the university know it alls tell them. Brand your name, brand your ass, brand your Business everywhere

Dumb shit forgot to tell you that is okay if you have the big budget. For the average Business this kind of marketing is foolish and like playing lotto. The reality is these teachers have no real world experience. Coca Cola did it so it must work. Well yes and no. You can’t manage what you don’t measure. If start ups had real nitty gritty hardcore Marketing skills then their chances of survival increase no end so long as they follow some basic principles.

If you don’t know how to implement a Business Startegy and Marketing Plan into your Business I suggest you hire a Business Growth Consultant that can do it for you. It increases your chance of success, give you a very clear plan of action and the rewards you reap will be much bigger than you could of ever of thought possible