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	 	       		<div class="category-title"><h1>Digital Marketing</h1></div>
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						<section id="postloop" class="copy section-postloop"><div class="copy-pad"><article class="post-11849 post type-post status-publish format-standard hentry category-analytics category-digital-index category-digital-marketing category-executive-insights category-retail-travel fpost post-number-1" id="post-11849"><div class="hentry-pad "><section class="post-meta fix post-nothumb post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/" title="Another billion dollar day on Green Monday 2012, but more to come." rel="bookmark">Another billion dollar day on Green Monday 2012, but more to come.</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/analytics/" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-index/" title="View all posts in Digital Index" rel="category tag">Digital Index</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/" title="View all posts in Digital Marketing" rel="category tag">Digital Marketing</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/executive-insights/" title="View all posts in Executive Insights" rel="category tag">Executive Insights</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/industries/retail-travel/" title="View all posts in Retail &amp; Travel" rel="category tag">Retail &amp; Travel</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/tylewhit/" title="Posts by Tyler White" rel="author">Tyler White</a></span></span> On <time class="date time published updated sc" datetime="2012-12-12T12:49:34.000000+00:00">December 12, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/#comments"><span class="dsq-postid" rel="11849 http://blogs.adobe.com/digitalmarketing/?p=11849">Add Comment</span></a></span>  </em></div></div></section> <aside class="post-excerpt"> <p>The high­est YoY growth in Decem­ber is <a href="http://blogs.adobe.com/digitalmarketing/analytics/predictive-analytics/nearly-1-billion-to-be-sold-online-on-green-monday/">still expected</a> on Free Ship­ping Day (<a href="http://success.adobe.com/en/na/programs/digital-index/1211-13926-holiday-online-sales-forecast-report.html">+12% online sales</a>)</p> <p>Green Mon­day 2012 turned out to be the nearly the largest online sales day in Decem­ber (mon­day the 3rd was also big), but, as expected, year over year growth for this shop­ping day was rel­a­tively weak. The...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/" title="View Another billion dollar day on Green Monday 2012, but more to come.">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='Another billion dollar day on Green Monday 2012, but more to come.' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/'></a><a class='addthis_button_facebook' addthis:title='Another billion dollar day on Green Monday 2012, but more to come.' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/' addthis:description='The high­est YoY growth in Decem­ber is still expected on Free Ship­ping Day (+12% online sales) Green Mon­day 2012 turned out to be the nearly the largest online sales day in Decem­ber (mon­day the 3rd was also big), but, as expected, year over year growth for this shop­ping day was rel­a­tively weak. The...'></a><a class='addthis_button_linkedin' addthis:title='Another billion dollar day on Green Monday 2012, but more to come.' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/'></a><a class='addthis_button_email' addthis:title='Another billion dollar day on Green Monday 2012, but more to come.' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/'></a><a class='addthis_button_google_plusone' addthis:title='Another billion dollar day on Green Monday 2012, but more to come.' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/another-billion-dollar-day-on-green-monday-2012-but-more-to-come/'></a></div></section></section></div></article><article class="post-11725 post type-post status-publish format-standard hentry category-analytics category-social-media tag-social-media fpost post-number-2" id="post-11725"><div class="hentry-pad "><section class="post-meta fix post-nothumb post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/" title="ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce." rel="bookmark">ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/analytics/" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/social-media/" title="View all posts in Social Media" rel="category tag">Social Media</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/mark-boothe/" title="Posts by Mark Boothe" rel="author">Mark Boothe</a></span></span> On <time class="date time published updated sc" datetime="2012-12-12T10:38:55.000000+00:00">December 12, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/#comments"><span class="dsq-postid" rel="11725 http://blogs.adobe.com/digitalmarketing/?p=11725">Add Comment</span></a></span>  </em></div></div></section> <aside class="post-excerpt"> <p>As a leader in cloud-based Activ­ity and Par­tic­i­pant Man­age­ment (APM), <a href="http://www.activenetwork.com/">ACTIVE Net­work</a> trans­forms social media activ­ity into com­merce for part­ner events and offers. Using <a href="https://www.adobe.com/solutions/digital-marketing.html?promoid=JOLIT">Adobe Mar­ket­ing Cloud</a>, the com­pany is lever­ag­ing web ana­lyt­ics to opti­mize social media cam­paigns and align mes­sag­ing with mar­ket­ing and busi­ness goals.</p> <p>“Data is the fun­da­men­tal source of truth,” says...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/" title="View ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/'></a><a class='addthis_button_facebook' addthis:title='ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/' addthis:description='As a leader in cloud-based Activ­ity and Par­tic­i­pant Man­age­ment (APM), ACTIVE Net­work trans­forms social media activ­ity into com­merce for part­ner events and offers. Using Adobe Mar­ket­ing Cloud, the com­pany is lever­ag­ing web ana­lyt­ics to opti­mize social media cam­paigns and align mes­sag­ing with mar­ket­ing and busi­ness goals. “Data is the fun­da­men­tal source of truth,” says...'></a><a class='addthis_button_linkedin' addthis:title='ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/'></a><a class='addthis_button_email' addthis:title='ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/'></a><a class='addthis_button_google_plusone' addthis:title='ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/active-network-registers-impact-to-bottom-line-using-adobe-marketing-cloud-to-transform-social-media-activity-into-commerce/'></a></div></section></section></div></article><article class="post-11841 post type-post status-publish format-standard hentry category-analytics category-digital-marketing category-industries category-media-and-entertainment fpost post-number-3" id="post-11841"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/" title="Refocusing on a Solid Foundation" rel="bookmark">Refocusing on a Solid Foundation</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/analytics/" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/" title="View all posts in Digital Marketing" rel="category tag">Digital Marketing</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/industries/" title="View all posts in Industries" rel="category tag">Industries</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/industries/media-and-entertainment/" title="View all posts in Media &amp; Entertainment" rel="category tag">Media &amp; Entertainment</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/lamont/" title="Posts by Lamont Crook" rel="author">Lamont Crook</a></span></span> On <time class="date time published updated sc" datetime="2012-12-11T22:10:05.000000+00:00">December 11, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/#comments"><span class="dsq-postid" rel="11841 http://blogs.adobe.com/digitalmarketing/?p=11841">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/" rel="bookmark" title="Link To Refocusing on a Solid Foundation" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/12/lamont_jenga_guys-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="lamont_jenga_guys" title="lamont_jenga_guys" /></span></a><aside class="post-excerpt"> <p><a href="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/12/lamont_jenga_guys.jpg"></a>In the world of dig­i­tal mar­ket­ing we tend to be myopi­cally focused on the mar­ket­ing while for­get­ting the tech­nol­ogy that got us here.  Often, we talk a good game about opti­miza­tion and lift while for­get­ting that it’s the under­ly­ing soft­ware automa­tion that is vital. We love gad­gets, but in the world of SaaS we...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/" title="View Refocusing on a Solid Foundation">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='Refocusing on a Solid Foundation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/'></a><a class='addthis_button_facebook' addthis:title='Refocusing on a Solid Foundation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/' addthis:description='In the world of dig­i­tal mar­ket­ing we tend to be myopi­cally focused on the mar­ket­ing while for­get­ting the tech­nol­ogy that got us here.  Often, we talk a good game about opti­miza­tion and lift while for­get­ting that it’s the under­ly­ing soft­ware automa­tion that is vital. We love gad­gets, but in the world of SaaS we...'></a><a class='addthis_button_linkedin' addthis:title='Refocusing on a Solid Foundation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/'></a><a class='addthis_button_email' addthis:title='Refocusing on a Solid Foundation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/'></a><a class='addthis_button_google_plusone' addthis:title='Refocusing on a Solid Foundation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/refocusing-on-a-solid-foundation/'></a></div></section></section></div></article><article class="post-11755 post type-post status-publish format-standard hentry category-analytics category-digital-marketing category-media-and-entertainment fpost post-number-4" id="post-11755"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/" title="Discover 3.1 — Media Quick Wins: Visitor Segmentation" rel="bookmark">Discover 3.1 — Media Quick Wins: Visitor Segmentation</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/analytics/" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/" title="View all posts in Digital Marketing" rel="category tag">Digital Marketing</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/industries/media-and-entertainment/" title="View all posts in Media &amp; Entertainment" rel="category tag">Media &amp; Entertainment</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/rlogas/" title="Posts by Ryan Logas" rel="author">Ryan Logas</a></span></span> On <time class="date time published updated sc" datetime="2012-12-04T18:20:40.000000+00:00">December 4, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/#comments"><span class="dsq-postid" rel="11755 http://blogs.adobe.com/digitalmarketing/?p=11755">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/" rel="bookmark" title="Link To Discover 3.1 — Media Quick Wins: Visitor Segmentation" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/12/grandma-computer-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="grandma-computer" title="grandma-computer" /></span></a><aside class="post-excerpt"> <p><a href="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/10/MediaQuickWinsBnr.png"></a></p> <p>Over the com­ing weeks, the media indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for media pub­lish­ers, using <a title="Discover 3" href="http://www.adobe.com/products/discover.html" target="_blank">Adobe Dis­cover 3</a>. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/" title="View Discover 3.1 — Media Quick Wins: Visitor Segmentation">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='Discover 3.1 — Media Quick Wins: Visitor Segmentation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/'></a><a class='addthis_button_facebook' addthis:title='Discover 3.1 — Media Quick Wins: Visitor Segmentation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/' addthis:description=' Over the com­ing weeks, the media indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for media pub­lish­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of...'></a><a class='addthis_button_linkedin' addthis:title='Discover 3.1 — Media Quick Wins: Visitor Segmentation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/'></a><a class='addthis_button_email' addthis:title='Discover 3.1 — Media Quick Wins: Visitor Segmentation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/'></a><a class='addthis_button_google_plusone' addthis:title='Discover 3.1 — Media Quick Wins: Visitor Segmentation' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/discover-3-1-media-quick-wins-visitor-segmentation/'></a></div></section></section></div></article><article class="post-11743 post type-post status-publish format-standard hentry category-social-media fpost post-number-5" id="post-11743"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/" title="The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site" rel="bookmark">The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/social-media/" title="View all posts in Social Media" rel="category tag">Social Media</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/cbeuryadobe-com/" title="Posts by Christine Beury" rel="author">Christine Beury</a></span></span> On <time class="date time published updated sc" datetime="2012-12-04T17:56:00.000000+00:00">December 4, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/#comments"><span class="dsq-postid" rel="11743 http://blogs.adobe.com/digitalmarketing/?p=11743">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/" rel="bookmark" title="Link To The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/12/website_visits2-150x150.png" class="attachment-thumbnail wp-post-image" alt="website_visits2" title="website_visits2" /></span></a><aside class="post-excerpt"> <p>Our <a href="http://blogs.adobe.com/conversations/2012/10/in-defense-of-marketing.html">dig­i­tal mar­ket­ing cam­paign</a> has been in the mar­ket for over a month.  Let’s dive deeper into the <a href="http://www.adobe.com/solutions/digital-marketing.html">Adobe Mar­ket­ing Cloud</a> web site expe­ri­ence and get an update on our social marketing.</p> <p>Learn­ing #1:</p> <p>Brand-focused paid media dri­ves sig­nif­i­cant traf­fic to our web site, but at a lower engage­ment rates then other traf­fic sources.</p>...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/" title="View The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/'></a><a class='addthis_button_facebook' addthis:title='The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/' addthis:description='Our dig­i­tal mar­ket­ing cam­paign has been in the mar­ket for over a month.  Let’s dive deeper into the Adobe Mar­ket­ing Cloud web site expe­ri­ence and get an update on our social marketing. Learn­ing #1: Brand-focused paid media dri­ves sig­nif­i­cant traf­fic to our web site, but at a lower engage­ment rates then other traf­fic sources....'></a><a class='addthis_button_linkedin' addthis:title='The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/'></a><a class='addthis_button_email' addthis:title='The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/'></a><a class='addthis_button_google_plusone' addthis:title='The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/social-media/the-ultimate-case-study-part-4-adobe-marketing-cloud-web-site/'></a></div></section></section></div></article><article class="post-11731 post type-post status-publish format-standard hentry category-digital-marketing tag-analytics-2 tag-content tag-content-authoring tag-content-strategy tag-digital-content tag-mobile tag-tablet fpost post-number-6" id="post-11731"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/" title="[Adobe Turns 30!] The Future of Content and Marketing" rel="bookmark">[Adobe Turns 30!] The Future of Content and Marketing</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/" title="View all posts in Digital Marketing" rel="category tag">Digital Marketing</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/parthsm/" title="Posts by Parth Mukherjee" rel="author">Parth Mukherjee</a></span></span> On <time class="date time published updated sc" datetime="2012-12-03T11:25:17.000000+00:00">December 3, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/#comments"><span class="dsq-postid" rel="11731 http://blogs.adobe.com/digitalmarketing/?p=11731">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/" rel="bookmark" title="Link To [Adobe Turns 30!] The Future of Content and Marketing" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/12/30th-large-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="30th-large" title="30th-large" /></span></a><aside class="post-excerpt"> <p>Today Adobe com­pletes 30 years! In human terms, that’s a big leap, often inter­preted as mov­ing “from the ter­rific twen­ties to the ter­ri­ble thir­ties”. Days like these are brought in with cham­pagne and cel­e­bra­tions – a moment to say good­bye to an era and also one to wel­come the next. A very big word of thanks...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/" title="View [Adobe Turns 30!] The Future of Content and Marketing">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='[Adobe Turns 30!] The Future of Content and Marketing' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/'></a><a class='addthis_button_facebook' addthis:title='[Adobe Turns 30!] The Future of Content and Marketing' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/' addthis:description='Today Adobe com­pletes 30 years! In human terms, that’s a big leap, often inter­preted as mov­ing “from the ter­rific twen­ties to the ter­ri­ble thir­ties”. Days like these are brought in with cham­pagne and cel­e­bra­tions – a moment to say good­bye to an era and also one to wel­come the next. A very big word of thanks...'></a><a class='addthis_button_linkedin' addthis:title='[Adobe Turns 30!] The Future of Content and Marketing' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/'></a><a class='addthis_button_email' addthis:title='[Adobe Turns 30!] The Future of Content and Marketing' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/'></a><a class='addthis_button_google_plusone' addthis:title='[Adobe Turns 30!] The Future of Content and Marketing' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/adobe-is-30/'></a></div></section></section></div></article><article class="post-11679 post type-post status-publish format-standard hentry category-digital-marketing tag-adobe-insight tag-attribution tag-attribution-modelling tag-digital-marketing-2 tag-infographic tag-marketing-attribution fpost post-number-7" id="post-11679"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/" title="Making Sense of Marketing Attribution" rel="bookmark">Making Sense of Marketing Attribution</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/" title="View all posts in Digital Marketing" rel="category tag">Digital Marketing</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/cfaria/" title="Posts by Cassandra Faria" rel="author">Cassandra Faria</a></span></span> On <time class="date time published updated sc" datetime="2012-11-30T04:38:20.000000+00:00">November 30, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/#comments"><span class="dsq-postid" rel="11679 http://blogs.adobe.com/digitalmarketing/?p=11679">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/" rel="bookmark" title="Link To Making Sense of Marketing Attribution" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/11/Adobe-attribution-infographic-150x150.png" class="attachment-thumbnail wp-post-image" alt="Adobe-attribution-infographic" title="Adobe-attribution-infographic" /></span></a><aside class="post-excerpt"> <p>58% of mar­keters believe that ‘a per­fect attri­bu­tion model is impos­si­ble’ — do you agree?</p> <p>We sur­veyed more than 700 dig­i­tal pro­fes­sion­als across Europe and North Amer­ica, in asso­ci­a­tion with Econ­sul­tancy, to learn more about how they are tack­ling mar­ket­ing attri­bu­tion. <a href="http://apps.enterprise.adobe.com/go/701a0000000lWG1AAM" target="_blank">Down­load the report.</a></p> <p>Take a look at some of the key find­ings, as...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/" title="View Making Sense of Marketing Attribution">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='Making Sense of Marketing Attribution' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/'></a><a class='addthis_button_facebook' addthis:title='Making Sense of Marketing Attribution' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/' addthis:description='58% of mar­keters believe that ‘a per­fect attri­bu­tion model is impos­si­ble’ — do you agree? We sur­veyed more than 700 dig­i­tal pro­fes­sion­als across Europe and North Amer­ica, in asso­ci­a­tion with Econ­sul­tancy, to learn more about how they are tack­ling mar­ket­ing attri­bu­tion. Down­load the report. Take a look at some of the key find­ings, as...'></a><a class='addthis_button_linkedin' addthis:title='Making Sense of Marketing Attribution' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/'></a><a class='addthis_button_email' addthis:title='Making Sense of Marketing Attribution' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/'></a><a class='addthis_button_google_plusone' addthis:title='Making Sense of Marketing Attribution' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/making-sense-of-marketing-attribution/'></a></div></section></section></div></article><article class="post-11601 post type-post status-publish format-standard hentry category-digital-advertising category-executive-insights tag-cloud tag-cloud-marketing tag-data tag-data-scientist tag-digital-marketing-2 tag-math-men fpost post-number-8" id="post-11601"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/" title="Voted Marketing’s Most Popular of 2012: The Data Scientist" rel="bookmark">Voted Marketing’s Most Popular of 2012: The Data Scientist</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/digital-advertising/" title="View all posts in Digital Advertising" rel="category tag">Digital Advertising</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/executive-insights/" title="View all posts in Executive Insights" rel="category tag">Executive Insights</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/dkarnste/" title="Posts by David Karnstedt" rel="author">David Karnstedt</a></span></span> On <time class="date time published updated sc" datetime="2012-11-28T15:09:44.000000+00:00">November 28, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/#comments"><span class="dsq-postid" rel="11601 http://blogs.adobe.com/digitalmarketing/?p=11601">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/" rel="bookmark" title="Link To Voted Marketing’s Most Popular of 2012: The Data Scientist" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/11/albert-einstein-chalkboard-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="albert-einstein-chalkboard" title="albert-einstein-chalkboard" /></span></a><aside class="post-excerpt"> <p style="text-align: left;" align="center">A Con­ver­sa­tion With Anil Kamath, VP of Tech­nol­ogy, and David Karn­st­edt, SVP of Media and Adver­tis­ing Solutions</p> <p>All catch phrases aside, algo­rithms, data and pre­dic­tive ana­lyt­ics are some of the most impor­tant parts of today’s mar­ket­ing process. Most of us seem to love the flip­ping of phrases. Take the ubiq­ui­tous and col­lo­quial...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/" title="View Voted Marketing’s Most Popular of 2012: The Data Scientist">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='Voted Marketing’s Most Popular of 2012: The Data Scientist' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/'></a><a class='addthis_button_facebook' addthis:title='Voted Marketing’s Most Popular of 2012: The Data Scientist' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/' addthis:description='A Con­ver­sa­tion With Anil Kamath, VP of Tech­nol­ogy, and David Karn­st­edt, SVP of Media and Adver­tis­ing Solutions All catch phrases aside, algo­rithms, data and pre­dic­tive ana­lyt­ics are some of the most impor­tant parts of today’s mar­ket­ing process. Most of us seem to love the flip­ping of phrases. Take the ubiq­ui­tous and col­lo­quial...'></a><a class='addthis_button_linkedin' addthis:title='Voted Marketing’s Most Popular of 2012: The Data Scientist' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/'></a><a class='addthis_button_email' addthis:title='Voted Marketing’s Most Popular of 2012: The Data Scientist' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/'></a><a class='addthis_button_google_plusone' addthis:title='Voted Marketing’s Most Popular of 2012: The Data Scientist' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-advertising/voted-marketings-most-popular-of-2012-the-data-scientist/'></a></div></section></section></div></article><article class="post-11125 post type-post status-publish format-standard hentry category-analytics category-digital-marketing fpost post-number-9" id="post-11125"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/" title="If you love insights, upgrade your browser" rel="bookmark">If you love insights, upgrade your browser</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/analytics/" title="View all posts in Analytics" rel="category tag">Analytics</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/" title="View all posts in Digital Marketing" rel="category tag">Digital Marketing</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/ben-gaines/" title="Posts by Ben Gaines" rel="author">Ben Gaines</a></span></span> On <time class="date time published updated sc" datetime="2012-11-28T10:34:18.000000+00:00">November 28, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/#comments"><span class="dsq-postid" rel="11125 http://blogs.adobe.com/digitalmarketing/?p=11125">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/" rel="bookmark" title="Link To If you love insights, upgrade your browser" style="width: 25%; max-width: 150px"><span class="c_img"></span></a><aside class="post-excerpt"> <p>It is a com­mon axiom in dig­i­tal ana­lyt­ics that data and insights are not syn­ony­mous. Most canned reports and graphs in any ana­lyt­ics tool on the planet pro­vide inter­est­ing data, but require con­text, inter­ac­tion, and thought in order to become insight­ful and ulti­mately pro­duce out­comes that grow your busi­ness. For many ana­lysts, the trans­for­ma­tion from...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/" title="View If you love insights, upgrade your browser">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='If you love insights, upgrade your browser' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/'></a><a class='addthis_button_facebook' addthis:title='If you love insights, upgrade your browser' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/' addthis:description='It is a com­mon axiom in dig­i­tal ana­lyt­ics that data and insights are not syn­ony­mous. Most canned reports and graphs in any ana­lyt­ics tool on the planet pro­vide inter­est­ing data, but require con­text, inter­ac­tion, and thought in order to become insight­ful and ulti­mately pro­duce out­comes that grow your busi­ness. For many ana­lysts, the trans­for­ma­tion from...'></a><a class='addthis_button_linkedin' addthis:title='If you love insights, upgrade your browser' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/'></a><a class='addthis_button_email' addthis:title='If you love insights, upgrade your browser' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/'></a><a class='addthis_button_google_plusone' addthis:title='If you love insights, upgrade your browser' addthis:url='http://blogs.adobe.com/digitalmarketing/analytics/if-you-love-insights-upgrade-your-browser/'></a></div></section></section></div></article><article class="post-11567 post type-post status-publish format-standard hentry category-digital-advertising category-search-engine-marketing tag-adlens tag-adobe tag-advertising tag-conversion-attribution tag-cost-per-click tag-google tag-marketing tag-online-sales tag-pla tag-retail tag-search-engine-marketing fpost post-number-10" id="post-11567"><div class="hentry-pad "><section class="post-meta fix post-nocontent "><section class="bd post-header fix" ><section class="bd post-title-section fix"><hgroup class="post-title fix"><h2 class="entry-title"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/" title="Best Practices for Maximizing Retail Ad Spend with Google PLAs" rel="bookmark">Best Practices for Maximizing Retail Ad Spend with Google PLAs</a></h2>
</hgroup><div class="metabar"><div class="metabar-pad"><em><span class="categories sc"><a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/digital-advertising/" title="View all posts in Digital Advertising" rel="category tag">Digital Advertising</a>, <a href="http://blogs.adobe.com/digitalmarketing/category/digital-marketing/search-engine-marketing/" title="View all posts in Search Engine Marketing" rel="category tag">Search Engine Marketing</a></span>  &middot; By <span class="author vcard sc"><span class="fn"><a href="http://blogs.adobe.com/digitalmarketing/author/sid-shah/" title="Posts by Sid Shah" rel="author">Sid Shah</a></span></span> On <time class="date time published updated sc" datetime="2012-11-28T09:03:06.000000+00:00">November 28, 2012</time>  &middot; <span class="post-comments sc"><a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/#comments"><span class="dsq-postid" rel="11567 http://blogs.adobe.com/digitalmarketing/?p=11567">Add Comment</span></a></span>  </em></div></div></section> <a class="post-thumb img fix alignleft" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/" rel="bookmark" title="Link To Best Practices for Maximizing Retail Ad Spend with Google PLAs" style="width: 25%; max-width: 150px"><span class="c_img"><img width="150" height="150" src="http://blogs.adobe.com/digitalmarketing/wp-content/uploads/2012/11/Google-PLAs-150x150.png" class="attachment-thumbnail wp-post-image" alt="Google PLAs" title="Google PLAs" /></span></a><aside class="post-excerpt"> <p>The hol­i­days are a hec­tic time for every­one, espe­cially for retail­ers try­ing to max­i­mize their sales per­for­mance dur­ing this cru­cial sea­son. This year brings an addi­tional chal­lenge (and oppor­tu­nity) with the <a href="http://googlecommerce.blogspot.com/2012/11/google-shopping-goes-global.html" target="_blank">tran­si­tion from free Google Shop­ping to paid Prod­uct List­ing Ads (PLAs)</a>. The for­merly free Google Shop­ping chan­nel has become a major paid...</aside><a class="continue_reading_link" href="http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/" title="View Best Practices for Maximizing Retail Ad Spend with Google PLAs">Read More &rarr;</a><div class="addthis_toolbox addthis_default_style" style="float:right; margin-top: 4px;"><a class='addthis_button_twitter' addthis:title='Best Practices for Maximizing Retail Ad Spend with Google PLAs' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/'></a><a class='addthis_button_facebook' addthis:title='Best Practices for Maximizing Retail Ad Spend with Google PLAs' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/' addthis:description='The hol­i­days are a hec­tic time for every­one, espe­cially for retail­ers try­ing to max­i­mize their sales per­for­mance dur­ing this cru­cial sea­son. This year brings an addi­tional chal­lenge (and oppor­tu­nity) with the tran­si­tion from free Google Shop­ping to paid Prod­uct List­ing Ads (PLAs). The for­merly free Google Shop­ping chan­nel has become a major paid...'></a><a class='addthis_button_linkedin' addthis:title='Best Practices for Maximizing Retail Ad Spend with Google PLAs' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/'></a><a class='addthis_button_email' addthis:title='Best Practices for Maximizing Retail Ad Spend with Google PLAs' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/'></a><a class='addthis_button_google_plusone' addthis:title='Best Practices for Maximizing Retail Ad Spend with Google PLAs' addthis:url='http://blogs.adobe.com/digitalmarketing/digital-marketing/search-engine-marketing/best-practices-for-maximizing-retail-ad-spend-with-google-plas/'></a></div></section></section></div></article>    <script type="text/javascript">
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