<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0">

<channel>
	<title>EFM Experience</title>
	
	<link>http://efmexperience.com/html</link>
	<description />
	<lastBuildDate>Thu, 02 Sep 2010 16:48:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/efmexperience/RSS" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="efmexperience/rss" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
		<title>Building Brand Loyalty with Value Based Marketing</title>
		<link>http://efmexperience.com/html/blog/building-brand-loyalty-with-value-based-marketing/</link>
		<comments>http://efmexperience.com/html/blog/building-brand-loyalty-with-value-based-marketing/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:47:33 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=1146</guid>
		<description><![CDATA[By David Krimper, Account Manager
The average American is subjected to 850 to 5,000 advertising messages per day. Will they remember yours? 
Every advertising agency has their own secret weapon, their top-secret special sauce to guarantee that your message will stick, that it will get people to act. With the strength of the creative concept, or [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/building-brand-loyalty-with-value-based-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Location-Based Brew of Social Media</title>
		<link>http://efmexperience.com/html/blog/a-location-based-brew-of-social-media/</link>
		<comments>http://efmexperience.com/html/blog/a-location-based-brew-of-social-media/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:45:41 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/a-location-based-brew-of-social-media/</guid>
		<description><![CDATA[By Morgan Graham and Deb Hanamura
Last week we held another successful EFM Morning Brew discussing Location Based Social Media (LBSM), a trend in social media that has impressed us  in both growth and opportunity for marketers. There have been many LBSM applications added to the social media landscape; however, we chose three that have [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/a-location-based-brew-of-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Welcome back to Social Town:  Location Based Social Media Update</title>
		<link>http://efmexperience.com/html/blog/welcome-back-to-social-town-2/</link>
		<comments>http://efmexperience.com/html/blog/welcome-back-to-social-town-2/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 23:51:24 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/1087/</guid>
		<description><![CDATA[By Morgan Graham

March 2010:
Remember this? Welcome to Social Town
“To help, we mapped ‘Social Town’ to demonstrate how social channels are no longer about singular entities but an interconnected network– linking both social and non-social channels. Remember: this is an ever changing model. What is true today may not be true tomorrow; we may have to [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/welcome-back-to-social-town-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>07.09 Brewing on Geomarketing</title>
		<link>http://efmexperience.com/html/news/07-09/</link>
		<comments>http://efmexperience.com/html/news/07-09/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 09:48:51 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/07-09/</guid>
		<description><![CDATA[EFM holds Morning Brew, an invitation-only educational session, with the topic “Geomarketing and Location Based Social Media”.
]]></description>
		<wfw:commentRss>http://efmexperience.com/html/news/07-09/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaging in Risky Behavior</title>
		<link>http://efmexperience.com/html/blog/engaging-in-risky-behavior/</link>
		<comments>http://efmexperience.com/html/blog/engaging-in-risky-behavior/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 22:01:28 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=1045</guid>
		<description><![CDATA[By Deb Hanamura
Lots of people use blogs as an outlet to broadcast stories of their risky behavior.  Courtney Love recently posted her naked nunu on Facebook.  Michael Lohan has made a career of broadcasting his risk taking.  You even have folks like David Blaine who take risks with their risks, then stream [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/engaging-in-risky-behavior/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>04.27 Summit International Awards</title>
		<link>http://efmexperience.com/html/news/04-27-summit-international-awards/</link>
		<comments>http://efmexperience.com/html/news/04-27-summit-international-awards/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 18:08:11 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/news/04-27-summit-international-awards/</guid>
		<description><![CDATA[EFM wins three 2010 Summit Creative Awards: two bronzes for Rain Bird&#8217;s ESP-SMT E-Learning and our Trilogy of Holiday Sites; plus a silver award for CCEE&#8217;s It&#8217;s Your Choice.
]]></description>
		<wfw:commentRss>http://efmexperience.com/html/news/04-27-summit-international-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has Your Marketing Gotten Trashy?  Clean It Up to Improve Your Bottom Line!</title>
		<link>http://efmexperience.com/html/blog/your-marketing-gotten-trashy-clean-it-up-to-improve-your-bottom-line/</link>
		<comments>http://efmexperience.com/html/blog/your-marketing-gotten-trashy-clean-it-up-to-improve-your-bottom-line/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 17:21:42 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=931</guid>
		<description><![CDATA[By Deb Hanamura
Hopefully you’ve checked out our Eco-Friendly Augmented Reality experience, which has some fun with sustainability.  Now let’s talk about some practical tips that you can implement right away to make sure your marketing mix hasn’t gotten trashy.  
Marketers make a lot of trash.
We call it “award-winning direct mail” or “promotion that [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/your-marketing-gotten-trashy-clean-it-up-to-improve-your-bottom-line/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is Augmented Reality?</title>
		<link>http://efmexperience.com/html/blog/what-is-augmented-reality/</link>
		<comments>http://efmexperience.com/html/blog/what-is-augmented-reality/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 16:34:42 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/augmented-reality-what-is-this-mumbo-jumbo-2/</guid>
		<description><![CDATA[By Morgan Graham
Word on the street is Augmented Reality (AR) will change the game in how future consumers will experience information. But what is this technology we’re beginning to hear more and more about?
(We’ll avoid the tech terms here and keep it digestible). AR overlays information through sound and/or visuals into user’s environments through their [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/what-is-augmented-reality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Opt to Optimize and Pursue Personalization</title>
		<link>http://efmexperience.com/html/blog/opt-to-optimize-and-pursue-personalization/</link>
		<comments>http://efmexperience.com/html/blog/opt-to-optimize-and-pursue-personalization/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 17:58:31 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/opt-to-optimize-and-pursue-personalization/</guid>
		<description><![CDATA[By Deb Hanamura

In Merkle PR’s 2009 report,“View from the Inbox”, 73% of survey respondents cited &#8220;sending too frequently&#8221; as the main reason for opting out of an email mailing list. The study also showed that subscribers increasingly look for value in their email subscriptions, meaning that it is more important than ever for you to [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/opt-to-optimize-and-pursue-personalization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brewing Up Some New Tools for Branding with Social Media</title>
		<link>http://efmexperience.com/html/blog/brewing-up-some-new-tools-for-branding-with-social-media/</link>
		<comments>http://efmexperience.com/html/blog/brewing-up-some-new-tools-for-branding-with-social-media/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 20:54:22 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=883</guid>
		<description><![CDATA[By Deb Hanamura
If you missed EFM’s March Morning Brew, “Social Media Update: New tools for branding with social media”, we’ve got an update for YOU!  We covered all the wheeling and dealing between social media sites, presented case studies for new uses for social media channels, and gave attendees a chance to socialize in [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/brewing-up-some-new-tools-for-branding-with-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>03.19 Silver ADDY</title>
		<link>http://efmexperience.com/html/news/03-19-silver-addy/</link>
		<comments>http://efmexperience.com/html/news/03-19-silver-addy/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 17:50:01 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/work/03-19-silver-addy/</guid>
		<description><![CDATA[EFM&#8217;s Trilogy of Holiday Sites wins a Silver Addy at the 2010 ADDY competition.
]]></description>
		<wfw:commentRss>http://efmexperience.com/html/news/03-19-silver-addy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to Social Town.</title>
		<link>http://efmexperience.com/html/blog/welcome-to-social-town-2/</link>
		<comments>http://efmexperience.com/html/blog/welcome-to-social-town-2/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 17:40:35 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/welcome-to-social-town-2/</guid>
		<description><![CDATA[By Morgan Graham

Like any cityscape, Social Town is constantly changing – glisteningly new skyscrapers rise above the skyline, while boarded-up abandoned buildings sit empty just waiting to be demolished. In contrast, social media new deals are made and relationships are broken on a monthly (if not weekly) basis. And we agree… it’s a job in [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/welcome-to-social-town-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>03.01 EFM to Speak at San Diego Flash Users Group Meeting</title>
		<link>http://efmexperience.com/html/news/san-diego-flash-users-group-meeting-march/</link>
		<comments>http://efmexperience.com/html/news/san-diego-flash-users-group-meeting-march/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:49:58 +0000</pubDate>
		<dc:creator>demianborba</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/news/san-diego-flash-users-group-meeting-march/</guid>
		<description><![CDATA[EFM&#8217;s Interactive Director, Demian Borba, will be speaking at March&#8217;s meeting of San Diego Flash Users Group on Wednesday, March 3rd.
 SDFUG meets on a monthly basis to share and learn the latest in interactive technologies. The group is open to anyone who is interested in building their skills and gaining more insight. 
Meeting Agenda:
First, [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/news/san-diego-flash-users-group-meeting-march/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>02.26 Brewing on Social Media</title>
		<link>http://efmexperience.com/html/news/brewing-on-social-media/</link>
		<comments>http://efmexperience.com/html/news/brewing-on-social-media/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 22:31:32 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/news/brewing-on-social-media/</guid>
		<description><![CDATA[EFM holds Morning Brew, an invitation-only educational session, with the topic &#8220;Social Media Update &#8211; New Tools for Branding with Social Media&#8221;.
]]></description>
		<wfw:commentRss>http://efmexperience.com/html/news/brewing-on-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evolve™ LED Area Lights</title>
		<link>http://efmexperience.com/html/work/evolve%e2%84%a2-led-area-lights/</link>
		<comments>http://efmexperience.com/html/work/evolve%e2%84%a2-led-area-lights/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:11:22 +0000</pubDate>
		<dc:creator>demianborba</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=257</guid>
		<description><![CDATA[GE Lighting
EFM was asked to create a linear digital demonstration for GE’s new LED Area Lights. The GE Evolve™ LED Area Lights saves energy, reduces maintenance costs, improves visual acuity and is environmentally conscientious. This demo included both Flash Animation, 3D and professional VO to highlight these product attributes.
In addition, EFM developed an online calculator [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/work/evolve%e2%84%a2-led-area-lights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perform in the Storm</title>
		<link>http://efmexperience.com/html/work/perform-in-the-storm/</link>
		<comments>http://efmexperience.com/html/work/perform-in-the-storm/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:14:52 +0000</pubDate>
		<dc:creator>demianborba</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=261</guid>
		<description><![CDATA[Human Performance Institute
The Human Performance Institute partnered with EFM to create a microsite, direct mail, and email series that promoted the HPI Courses and motivated executives by showing them that they indeed have the strength and resilience to lead their teams and safeguard their companies in a crisis using lessons learned from their Corporate Athlete® [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/work/perform-in-the-storm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Delivered. EFM Newsletter February 2010</title>
		<link>http://efmexperience.com/html/blog/delivered-efm-newsletter-february-2010/</link>
		<comments>http://efmexperience.com/html/blog/delivered-efm-newsletter-february-2010/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:16:51 +0000</pubDate>
		<dc:creator>Morgan Graham</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/blog/delivered-efm-newsletter-february-2010</guid>
		<description><![CDATA[This month&#8217;s topics: Agency Transparency, Experimentation in the Workplace, Customer Experience, Sustainability, and Facebook Landing Pages
If you are interested in receiving this quarterly newsletter in your Inbox, please email Morgan Graham
Let’s Get Transparent in Here
By Charles Tassos, Principal
It seems that agencies are like most other creative concerns—we don’t like to give away the secrets. We [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/blog/delivered-efm-newsletter-february-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Control System E-Learning</title>
		<link>http://efmexperience.com/html/work/smart-controller-system-elearning/</link>
		<comments>http://efmexperience.com/html/work/smart-controller-system-elearning/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 01:15:49 +0000</pubDate>
		<dc:creator>demianborba</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=263</guid>
		<description><![CDATA[Rain Bird Irrigation
Rain Bird is the world’s largest manufacturer of irrigation equipment for homes and commercial use. In 2009, they turned to EFM to create an online training program for a complex new irrigation control system, the ESP-SMT. EFM devised a thorough, hour long training course that made complex ideas seem simple. Since mid 2009, [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/work/smart-controller-system-elearning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Season of Giving</title>
		<link>http://efmexperience.com/html/work/a-season-of-giving/</link>
		<comments>http://efmexperience.com/html/work/a-season-of-giving/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 01:19:20 +0000</pubDate>
		<dc:creator>demianborba</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=266</guid>
		<description><![CDATA[EFM
With the holiday season approaching and a rebrand being developed EFM was eager to show some fun holiday spirit by producing a trilogy of sites for the agency. After an internal brainstorm the team decided to focus the theme around holiday cheer plus arts and crafts. EFM produced a flash site for Halloween, Thanksgiving and [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/work/a-season-of-giving/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It’s Your Choice Game</title>
		<link>http://efmexperience.com/html/work/it%e2%80%99s-your-choice-game/</link>
		<comments>http://efmexperience.com/html/work/it%e2%80%99s-your-choice-game/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 01:21:42 +0000</pubDate>
		<dc:creator>demianborba</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://efmexperience.com/html/?p=268</guid>
		<description><![CDATA[California Council on Economic Education
Using economic principles, board game simplicity, and the depth of possibility using a Flash and 3D animation combo, our team created an engaging educational experience to be used in the classroom. Students are able to customize their own character and traverse through an expansive 3-D game board, all while learning life [...]]]></description>
		<wfw:commentRss>http://efmexperience.com/html/work/it%e2%80%99s-your-choice-game/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
