A. Eicoff & Company Feed

(My) Mother Knows Best: TV Still Dominates Online In Senior Market

Thu, 04 Apr 2013 17:18:00 -0500

Seniors insist on lots of information before they make a decision; DRTV gives you the time to do that.

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Guess What? Everyone's Watching TV

Tue, 19 Mar 2013 16:46:00 -0500

Americans spend 9x more time watching TV than on the internet on their computers.

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It Pays To Be Direct

Tue, 12 Mar 2013 12:00:00 -0500

Since 2007, spend against two-minute commercials on TV has DOUBLED.

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Two-Minute Spots Are Booming!

Thu, 07 Mar 2013 00:00:00 -0500

Marketers are spending more now than ever on two-minute ads.

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Science Makes it Better – Using the “Rule of Reciprocation” to improve your DRTV program

Mon, 11 Feb 2013 11:30:52 -0500

For years, savvy DRTV marketers have used free gifts and giveaways to improve program response. Premiums and gifts help facilitate the transaction – and have long been recognized as good ways of...

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Television: The Newest Channel of Commerce

Wed, 16 Jan 2013 09:15:00 -0500

In a world of time-shifted TV viewing and increased advertising accountability, is DRTV (direct response television) the future of advertising?

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Quicken Loans and the Family of Companies Gave Back in a Big Way in 2012

Mon, 14 Jan 2013 13:35:00 -0500

Quick shout out to Quicken Loans for their groundbreaking volunteer work in 2012. Check out the below article and read how Quicken Loans served communities in their own backyard and throughout the...

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Creativity is Risky Business. DRTV, not so much.

Wed, 09 Jan 2013 11:10:00 -0500

In the paper titled "The Bias Against Creativity: Why People Desire But Reject Creative Ideas" the reputable academics who conducted the research suggest that the biggest challenge for clients when...

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Reinvention

Mon, 07 Jan 2013 11:23:00 -0500

A. Eicoff & Company has reinvented itself a number of times in its history.

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The Eicoff Media Department: A Post-Thanksgiving Reflection on DRTV

Mon, 03 Dec 2012 15:51:00 -0500

Just finished a wonderful Thanksgiving dinner. And as I enjoy the warm, loving atmosphere of family and friends, I lean back and reflect on the Eicoff Media Department and DRTV.

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The Long-Term Benefits of DRTV

Mon, 12 Nov 2012 15:19:00 -0500

It’s tempting for marketing managers to shift their advertising focus to elevating their brand image once they start to gain sales momentum. But turning away from DRTV too soon may undo a lot of what...

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Quicken Loans Opportunity Made in Detroit Campaign Debuts During World Series

Wed, 31 Oct 2012 15:55:00 -0500

In Sunday’s Tigers vs. Giants World Series telecast, Quicken Loans Opportunity: Made in Detroit campaign was launched on the national stage with a 60-second spot featuring the voice and music of...

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Eicoff's Annual Cable Day Celebration

Mon, 29 Oct 2012 08:42:18 -0500

The Eicoff media group and friends of the agency celebrated in style at the annual Cable Day, held on Thursday, October 18.

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DRTV Analytics: Managing “Big Data” in the Ever Changing Media Landscape

Mon, 15 Oct 2012 14:11:00 -0500

What is analytics? That’s a question I get a lot – from clients, coworkers, my grad school friends, and, of course, my parents (that’s a whole other story).

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TV Will Be Apple's Undoing

Thu, 04 Oct 2012 15:32:00 -0500

Apple had snafus under Steve Jobs—antenna-gate, MobileMe, the frequently obtuse Siri. Its latest snafu, a faulty maps application installed on the new version of the iPhone, isn't a testament to the...

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Nontent. Where DRTV Thrives

Tue, 18 Sep 2012 08:47:00 -0500

What is nontent? Nontent is what you watch on television when you're not really watching anything. Your fifth consecutive House Hunters International or another History Channel retrospective on an...

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DRTV and the Demise of Google TV

Wed, 12 Sep 2012 13:32:00 -0500

It is with some sadness the other day that I read the article below regarding the demise of Google TV. Sad because there are some really great people there at Google that tried to make this work.

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Cutting Through the Clutter with DRTV

Fri, 24 Aug 2012 11:58:36 -0500

In his popular book, Hey Whipple Squeeze This, longtime ad man Luke Sullivan writes extensively about the need for advertisements these days to stand out amidst a crowded media landscape.

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DRTV: Call Me Maybe?

Wed, 08 Aug 2012 09:35:00 -0500

What can we learn from Carly Rae Jepsen’s catchy earworm? If you want someone to call you, they’ll need your number. Duh. So how does a no-brainer like this, get lost in the world of advertising?

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Thoughts of a DRTV Intern: Building the Fundamentals

Mon, 23 Jul 2012 16:54:19 -0500

Last year I set myself a couple of very achievable New Year’s resolutions. Among them, was to intern at an advertising agency during the upcoming summer.

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Go for the Gold During the Olympics

Mon, 16 Jul 2012 17:12:00 -0500

With high out-of-pocket costs, I don’t expect to see many direct response television ads during primetime Olympic broadcasts. So what’s a DRTV advertiser to do?

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DRTV and Cloud Technology: The Sky’s the Limit

Thu, 05 Jul 2012 08:30:00 -0500

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Old School Meets New School: The Beauty of Testing with DRTV

Thu, 31 May 2012 09:38:00 -0500

In the age of smart phones, tablets, and other mobile devices, common sense would say consumers are simply shifting video viewing hours from one device to another. But in reality, consumers are...

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Prestigious Companies Discover Longer Length Ads –

Wed, 16 May 2012 10:24:00 -0500

That’s interesting news. But it’s not really surprising to us. As one of the leading DRTV agencies, Eicoff has known the value of longer ads for decades.

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The Critical Role of Casting

Wed, 09 May 2012 14:24:00 -0500

Finding that right person is not an easy process. However, the more you do it, the better you get at seeing who’s got that “It Factor” or who really fits perfectly into the role you’ve envisioned.

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