Blog entries from Elateral, the market leader in global Brand Marketing Automation.http://elateral.com/enTue, 14 Feb 2012 10:39:00 +0000Contao Open Source CMS<p>Who, how, where, will, when? Kim Temples gives you 5 points to consider when you assign user orientated meta-data structures to your assets.</p><ul class="tagged"> <li>metadata</li> <li>content structure</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/S_Q71I-FsCs" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/S_Q71I-FsCs/id-5-points-to-consider-when-moving-to-metadata-driven-content-structures.htmlTue, 14 Feb 2012 10:39:00 +0000http://elateral.com/article/items/id-5-points-to-consider-when-moving-to-metadata-driven-content-structures.htmlhttp://elateral.com/article/items/id-5-points-to-consider-when-moving-to-metadata-driven-content-structures.html<p>It’s seldom that a new razor blade gets coverage from both the Wall Street Journal and the Harvard Business Review. Gillette Guard did. Find out why.</p><ul class="tagged"> <li>opening markets</li> <li>new markets</li> <li>marketing in India</li> <li>India</li> <li>global brands</li> <li>global branding</li> <li>emerging markets</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/Tz_m8MapLXo" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/Tz_m8MapLXo/the-biggest-marketing-story-out-of-india.htmlWed, 08 Feb 2012 15:05:00 +0000http://elateral.com/article/items/the-biggest-marketing-story-out-of-india.htmlhttp://elateral.com/article/items/the-biggest-marketing-story-out-of-india.html<p>An interview with Jim Lecinski, Chief Evangelist of ZMOT at Google.</p><ul class="tagged"> <li>ZMOT</li> <li>search</li> <li>pack-out</li> <li>mobile</li> <li>marketing</li> <li>digital marketing</li> <li>channel partner</li> <li>brand-back</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/pGV8ornseVA" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/pGV8ornseVA/zmot-in-the-marketing-organizationan-interview-with-jim-lecinski-chief-evangelist-of-zmot-at-google.htmlMon, 30 Jan 2012 14:44:00 +0000http://elateral.com/article/items/zmot-in-the-marketing-organizationan-interview-with-jim-lecinski-chief-evangelist-of-zmot-at-google.htmlhttp://elateral.com/article/items/zmot-in-the-marketing-organizationan-interview-with-jim-lecinski-chief-evangelist-of-zmot-at-google.html<p>We’ve collected five key rules of thumb to guide high-tech suppliers’ use of social media in channel marketing.</p><ul class="tagged"> <li>High-Tech Channel Marketing</li> <li>channel partner</li> <li>channel marketing</li> <li>channel marketer</li> <li>high-tech marketing</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/6tU-EsGFnzI" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/6tU-EsGFnzI/social-media-in-high-tech-channel-marketing-what-works-and-what-doesnt.htmlTue, 24 Jan 2012 12:26:00 +0000http://elateral.com/article/items/social-media-in-high-tech-channel-marketing-what-works-and-what-doesnt.htmlhttp://elateral.com/article/items/social-media-in-high-tech-channel-marketing-what-works-and-what-doesnt.html<p>“Give the marketer working on an advertisement the ability to adjust parameters and choose the workflow, and you’ll get a happier colleague, better results and a smarter process,’ says Kim Temples.</p><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/gmVPENqPcR8" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/gmVPENqPcR8/why-dynamic-rules-for-ad-templates-lead-to-more-user-love.htmlWed, 18 Jan 2012 14:19:00 +0000http://elateral.com/article/items/why-dynamic-rules-for-ad-templates-lead-to-more-user-love.htmlhttp://elateral.com/article/items/why-dynamic-rules-for-ad-templates-lead-to-more-user-love.html<p>Are virtual stores the future of marketing? Discover more about the new mobile marketing phenomenon spearheaded by Tesco and P&amp;G. It started in Seoul and Prague – and could be coming soon to a subway, airport or bus station near you.</p><ul class="tagged"> <li>virtual stores</li> <li>Toys R Us</li> <li>Tesco</li> <li>retail</li> <li>QR codes</li> <li>mobile commerce</li> <li>channel marketing</li> <li>emerging markets</li> <li>P&G</li> <li>new</li> <li>mobile marketing</li> <li>high-tech marketing</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/0R9jpIosntc" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/0R9jpIosntc/virtual-stores-the-new-way-to-sell-to-customers.htmlMon, 09 Jan 2012 14:57:00 +0000http://elateral.com/article/items/virtual-stores-the-new-way-to-sell-to-customers.htmlhttp://elateral.com/article/items/virtual-stores-the-new-way-to-sell-to-customers.html<p>Walmart, Tesco and Carrefour have been eyeing up India’s retail pie for years. Last month, it looked like they could sell direct to Indian customers – and take their slice of this $1.3 trillion pie. Last month, the pie was snatched away again.</p><ul class="tagged"> <li>Walmart</li> <li>supermarkets</li> <li>Tesco</li> <li>retail market</li> <li>retail</li> <li>Nike</li> <li>marketing</li> <li>M&S</li> <li>India</li> <li>emerging markets</li> <li>Carefour</li> <li>brands</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/ODR1N0VUgV0" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/ODR1N0VUgV0/india-snatches-retail-pie-away-from-foreign-supermarkets.htmlWed, 04 Jan 2012 15:31:00 +0000http://elateral.com/article/items/india-snatches-retail-pie-away-from-foreign-supermarkets.htmlhttp://elateral.com/article/items/india-snatches-retail-pie-away-from-foreign-supermarkets.html<p>Elateral's Vice President World Client Services Kim Temples&nbsp;lays down 5 questions you should think about before you set out to automate your templates.</p><ul class="tagged"> <li>marketing</li> <li>CMO</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/XDZI0nE0R2I" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/XDZI0nE0R2I/5_questions_you_should_ask_when_you_automate_your_artwork.htmlMon, 12 Dec 2011 15:04:00 +0000http://elateral.com/article/items/5_questions_you_should_ask_when_you_automate_your_artwork.htmlhttp://elateral.com/article/items/5_questions_you_should_ask_when_you_automate_your_artwork.html<p>Succeeding at channel marketing is do-or-die for many high-tech companies. Yet the channel marketing practice is troubled. We teamed up with Sirius Decisions to stake out a path for the future of high-tech channel marketing.</p><ul class="tagged"> <li>marketing through the channel</li> <li>High-Tech Channel Marketing</li> <li>partner marketing</li> <li>high-tech marketing</li> <li>channel partner</li> <li>channel marketer</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/bBGvWagf7Yo" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/bBGvWagf7Yo/high-tech-channel-marketing-acceleration.htmlTue, 22 Nov 2011 22:15:00 +0000http://elateral.com/article/items/high-tech-channel-marketing-acceleration.htmlhttp://elateral.com/article/items/high-tech-channel-marketing-acceleration.html<p>Our “Shopper-Centric Design eBook” asks CPG marketers: Are you ready for a billion brand activations?</p><ul class="tagged"> <li>shopper-centric design</li> <li>CPG marketing</li> <li>CPG marketers</li> <li>brand activation</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/C8iXojJXIms" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/C8iXojJXIms/get-our-free-ebook-on-the-latest-trends-in-cpg-marketing.htmlMon, 21 Nov 2011 23:12:00 +0000http://elateral.com/article/items/get-our-free-ebook-on-the-latest-trends-in-cpg-marketing.htmlhttp://elateral.com/article/items/get-our-free-ebook-on-the-latest-trends-in-cpg-marketing.html<p>An unparalleled study into the psyches of global CMOs flags their interest into more granular customer analysis.</p><ul class="tagged"> <li>marketing</li> <li>data</li> <li>CMO</li> <li>analysis</li> </ul><img src="http://feeds.feedburner.com/~r/elateralfeed/~4/EGDWEYilBQc" height="1" width="1"/>http://feedproxy.google.com/~r/elateralfeed/~3/EGDWEYilBQc/CMOs-need-to-incorporate-data-into-marketing.htmlTue, 08 Nov 2011 16:08:00 +0000http://elateral.com/article/items/CMOs-need-to-incorporate-data-into-marketing.htmlhttp://elateral.com/article/items/CMOs-need-to-incorporate-data-into-marketing.html