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How mobile readers digest: What’s the key to a great mobile site design?

You’re building a website and it’s all going swimmingly. Oh, bollocks: mobile. People need to read it on mobile devices. You’ve gone about this all wrong. You need to start at the bottom and work your way up. But you also need to remember that mobile users absorb content differently. But what do they want? ...

Holidays are… Ruined? New Coca-Cola Christmas ad fixes what wasn’t broke

There are certain televisual events throughout the year that really signpost the seasons. When X Factor starts you know it’ll soon be getting dark at 4pm, but the real sign that Christmas is round the corner is when you first see the trucks come over the hill, and ‘Holidays are comin’’ bellow out of your ...

Twitter’s secret skill: Is it really an advertising goldmine?

The average Twitterer sees so many tweets in a single day that you’d be forgiven for naturally thinking that advertising on the platform is akin to shouting into a hurricane. But guess what: shout loud enough, and you’ll be heard… Twitter’s inability to generate money from advertising blighted much of its first few years – ...

YouTube tests out bold new look: Next stop? Your TV

A few weeks ago, we reported that YouTube’s spending big on trying to invade your living room. New content and exclusives from existing TV channels are on their way, so isn’t it time the world’s biggest video hosting site spruced itself up for the big screen? Google thinks so, if this sneak-peak of a new ...

Facebook mobile payments power deal: Should Apple and Google be worried?

The Facebook App Centre (or ‘Center’, if you’re on the other side of the Atlantic/reason), which went live earlier this year, is largely home to free apps that don’t require any cash to let you get going. But with Facebook rolling out in-billing payments, is that all about the change? Facebook has partnered with mobile ...

The Facebook flip book: How to make people look at 200 photos in one sitting

If you’re in charge of a brand’s Facebook page, you probably spend a fair bit of your time worrying about how to get people to actually look at the ream of photos you’re uploading. Worry no more: we’ve found the most effective answer, and it’s about 150 years old. Welcome to the Facebook flip book… ...

Tumblr’s next move: User payouts?

What’s the next big trend in online media? Money. That’s the word from the man behind a website that garners 20 billion monthly page views. Now that the world and his wife has easy access to cameras, music-making tools and online distribution, isn’t it time we started turning it into cash? Speaking at the Monaco ...

The secret to a successful event? Be a bit boring…

There’s always a lot of events in the calendar. Whether it’s this expo, that summit or such-and-such a showcase, there’s always something going on. And that makes standing out a bit difficult. We’ve discussed Apple’s way with invites at length, but there is another tack: be knowingly dull. Honestly… A press release has just gone ...

One Direction’s 100 million streams: Do artist apps defeat the purpose of Spotify?

One Direction. 1D. Those lads off that thing with that one who likes older women. However you know them, they’re big news. And their big news today is that they’ve racked up 100 million streams on Spotify. To celebrate, Sony Music and One Direction have launched the 1D Music Spotify app. But is that going ...

EE reboots Fenton for 4G YouTube ad, sucks the fun right out of him

Today is exactly one year since a 14 year-old lad put a video online of a tearaway dog chasing deer on YouTube. Fenton, the dog who taught us all to follow our hearts no matter who shouts at us, has racked up in excess of 7.5 million views online, which in internet terms makes it ripe ...