Elevate Traffic & Rankings

Incorporating Multivariate and A/B Website Testing | Best Practices

Elevate SEM — Sun, 16 Sep 2012 02:38:25 +0000

Every day when webmasters step back and take a good look at their website, does their idea of an optimal user experience actually parallel the ideas of the end consumers? Although you may think your website is as good is its going to get, take some time and consider that you yourself are not your [...]

A Staple in SEM : Mobile Marketing

Elevate SEM — Thu, 13 Sep 2012 23:46:55 +0000

It was July, 2007, with sheer anticipation I opened the box on my first iPhone. Amazement is the only word I can use to describe holding it in my palm. At that moment, I knew mobile marketing would one day be a major focus amongst search marketing practitioners. Since the release of the first generation [...]

Elevate SEM adopts Agile Methodology

Elevate SEM — Fri, 24 Aug 2012 21:19:31 +0000

I was recently scolded by my wife for hoarding large quantities of sneakers. Okay, maybe it’s a little excessive to dedicate an entire closet to my sneaker collection, but for me, my sneaker collection is a reminder of change and progress. Every time I pick up my fresh pair of mint condition, gold Air Force [...]

Bing’s New Webmaster Weapon; Codename “Phoenix”

Elevate SEM — Sat, 28 Jul 2012 06:10:28 +0000

On June 6, 2012, Bing and Yahoo unveiled their new [free] SEO webmaster super-weapon, dubbed the “Phoenix” Update. So why is it that Microsoft decided to name this update the Phoenix? We at Elevate believe the nickname is directly related to the rise and reinvention of Yahoo’s old Webmaster Tool, named Yahoo Site Explorer. After [...]

Google Shopping transition from Free to Paid Inclusion

Elevate SEM — Wed, 13 Jun 2012 21:49:11 +0000

For those of you familiar with Google’s Product Search (Google’s online shopping network), originally developed as Froogle in 2002, big things are on the horizon for later this year – and you may or may not be too excited to hear about it. Google has recently announced that they will be taking their free and [...]

Elevate SEM Preventing SEO Scams and Rip-offs

Elevate SEM — Sun, 20 May 2012 09:15:21 +0000

It’s not uncommon to hear about horror stories about business owners and organizations paying large sums for web design, eCommerce, SEO or search engine marketing and being scammed or flat out ripped-off. I sat down with a group of marketing executives for a well known ice cream organization and one of the questions that was [...]

Google Venice Update – Local SEO Changes

Elevate SEM — Thu, 19 Apr 2012 14:55:59 +0000

February 2012 was a record breaking month for search giant Google, releasing more algorithm updates in one month than any other month in the company’s history. Posted in their official blog, Google outlines forty changes made to their safe-search, autocomplete, Youtube, and more. The most important updates that we noticed regarding SEO, were in fact [...]

Introducing Canonical Linking – Why it’s important for SEO

Elevate SEM — Sat, 24 Mar 2012 02:07:00 +0000

In 2009, the key search engines announced that they will begin supporting the use of Rel=Canonical links. For web pages that have multiple URL’s for the same page or even the same content, Rel=Canonical links will specify to search engines which version of a URL should show up in the search results pages. The Rel=Canonical [...]

Facebook Change for Businesses : Timeline

Elevate SEM — Thu, 08 Mar 2012 01:16:05 +0000

Recently announced, Facebook will be making a major move with its business page layout – making the user experience more about explaining a company, rather than selling their product or service. Previously released for personal profile pages, come March 30th of this year, Facebook will shift over the Timeline page layout to the business profile [...]

Link Baiting Techniques – Strategies for effective SEO

Elevate SEM — Fri, 17 Feb 2012 23:37:32 +0000

When I first heard the term “Link Baiting,” my initial reaction to the name was to associate it with forms of negatively viewed SEO practices, such as Link Farming and other types of Spam. On the contrary, this technique is actually a legitimate and beneficial linking practice that anyone looking to grow their website popularity [...]