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El Fashionista http://elfashionista.net Blog de moda Wed, 07 Sep 2016 18:08:53 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.6 Reschia the Swedish brand with a heart from Buenos Aires http://elfashionista.net/2016/04/14/reschia-the-swedish-brand-with-a-heart-from-buenos-aires/ http://elfashionista.net/2016/04/14/reschia-the-swedish-brand-with-a-heart-from-buenos-aires/#comments Thu, 14 Apr 2016 14:14:59 +0000 http://elfashionista.net/?p=12301

Best Swedish Shoe Brand? Try Reschia. This up and coming brand is the brainchild of Andrea Reschia, an experienced Argentinian/Swedish shoe designer.

Andrea’s life and inspirations (a mix of Koolhas, Haas Brothers and pure Rocknroll) is beautifully portrayed in her shoe designs. Why do I like it? Amazing quality, unique styles and, why not, a bit showyoffy in a good way.


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Interview with Marina Massone – Jewellery designer http://elfashionista.net/2015/12/30/interview-with-marina-massone-jewellery-designer/ http://elfashionista.net/2015/12/30/interview-with-marina-massone-jewellery-designer/#comments Wed, 30 Dec 2015 06:18:29 +0000 http://elfashionista.net/?p=10416

Marina Massone‘s jewellery have a certain touch of geometry and design that makes them small sculptures. Working with materials that she molds, folds and twist, each  collection is designed from a structure aimed to be adapted to different body parts. “The movement, joints, transparencies, its real volume” are indispensable qualities in each piece.

With a background in industrial design, set design and photography, there is no wonder that Massone calls her pieces “Space Structures.” Her jewels are both delicate and  bold, the result of incessant experimenting.

Marina Massone has a workshop in San Antonio de Areco, a charming town in the Pampas of Buenos Aires, Argentina. Here she creates and shares her creations with the world. She was recently awarded the Miami Fashion Week for top jewellery designer, will present their collections in Berlin at Bread & Butter in August and will be on show in New York Nynow.

There’s something about her pieces that makes them very special. At one moment rustic and the next delicate. They’re very sculptural, each one of them tells a story. We asked her some questions to get to know her better:


What is that fascinates you about jewelry design?
Jewellery is an activity that can be approached from different points of interest. As an Industrial Designer I love to explore the possibilities of materials and techniques, pushing the limits of their resources, in the quest to extract all the energy and expressive quality of the material. Finding creative solutions yet with simple resources that add value to the piece. I like to create design pieces that are not valued by the material but by the way the material was used. Making jewellery and objects in any material that is able to transform to achieve an expressive quality. In this transformation and ability to express is where is my attention and my search is more concentrated.

What is your favorite accessory?
I love the necklaces, different dimensions, materials, tones, textures, and objects that allow the body to communicate our personality traits.

You have lots of teaching experience. Is there any particular aspect of the design that you like to develop in your students?
Every week I teach in my studio and also organize intensive 3 days workshops. What interests me the most is to help students find and define their own style, that not only is with their personality but with their own experiences and interests. That they find what makes them unique and express it in an object / gem. I’d like to help them realise not only their feelings but to find the form that is also compatible and consistent with themselves.

Recently you have been awarded at the Miami Fashion Week, you’re at Bread & Butter and New York this summer. What is your vision of Argentine design in an international environment? Is there something that sets it apart?
I’d say Argentine design is highly creative, our lack of resources means that we develop different perspectives in all design related activities.

Where do you see yourself in five years?
Jewellery is an activity that has many possibilities for action, from Design, Fashion and Art. Currently I’m focused on the external market, selling jewellery in stores in many contemporary art museums, art galleries…I was in several Fashion weeks, exhibitions… Personally I do what I like, and I always try to express my own interests in every collection, in addition to continue doing that in 5 years…I really hope I’ll be surprised by how far you can get with this activity.

You can buy her creations in her online store and Contemporary Design fairs like FASHION WEEK New York, FASHION WEEK Buenos Aires, Arte BA, PURE DESIGN, GRAFT DESIGN San Pablo, Parallel GIFT San Pablo, ROOMS Tokyo, and museum shops worldwide: MAD NY, NY MOMA, San Francisco MOMA, Museum of Contemporary Art in Chicago, San Pablo MAM, MUMEDI of Mexico, Reina Sofia Spain, Buenos Aires Malba.



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Let’s party! – 5 must haves to celebrate (and a bigsale!) http://elfashionista.net/2015/11/24/lets-party-5-must-haves-to-celebrate-and-a-bigsale/ http://elfashionista.net/2015/11/24/lets-party-5-must-haves-to-celebrate-and-a-bigsale/#comments Tue, 24 Nov 2015 21:18:48 +0000 http://elfashionista.net/?p=12253

Black, of course. Why not make a selection of five black items that can help you look fab in your next party, while being faithful to the number one color in fashion?

The perfect excuse to do some serious shopping for the holidays: The Big Sale of the year is here, starting today and until next monday 30! Don’t miss the opportunity to get an extra discount in your purchase at Shopbop. Use the code GOBIG15 at the check out for discounts up to 25%!


A.L.C Jumpsuit 

Elizabeth & James transparent paneled dress

Kemper Emma Dress

Norma Kamali Jumpsuit

Temperley London

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Is the future female? http://elfashionista.net/2015/11/24/is-the-future-female/ http://elfashionista.net/2015/11/24/is-the-future-female/#comments Tue, 24 Nov 2015 20:48:41 +0000 http://elfashionista.net/?p=12248

I don’t think so. I think the future is equal.

Read more about the radical feminist tshirt that conquered instagram here.

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The Fashion Project – Donate your clothes http://elfashionista.net/2015/11/24/the-fashion-project-donate-your-clothes/ http://elfashionista.net/2015/11/24/the-fashion-project-donate-your-clothes/#comments Tue, 24 Nov 2015 20:36:26 +0000 http://elfashionista.net/?p=12243

The fashion industry knows that something needs to change. Too many clothes are produced but still too many people don’t have enough to wear. Fashion project is an interesting initiative that takes advantage of the millions of shopaholics in the world. How? By raising as much money as possible for charity by creating a community where the members can donate clothing and shop for causes they care about.

Our members are our heroes – every sweater, handbag, or designer shoe donated, starts
a movement that impacts the lives of others around the world.

The responsibles behind this are Anna Palmer and Christine Rizk, “who after a conversation that ensued at their Harvard Law graduation in 2011, became increasingly interested in the $13 billion in clothing, shoes and accessories that people donate each year. As their curiosity grew, they decided to investigate what actually happens to each of those items.

They took this curiosity with them as they toured a local thrift store and saw a brand new Alice + Olivia jacket with a $2 price tag buried beneath old shoes, gym shorts and a clock radio. Both fans of the brand, they knew that jacket could easily be resold for close to $100. It was in this realization that they had their first “ah-ha” moment. What if they could take that Alice + Olivia jacket, maximize its value and donate up to 55% of the proceeds to any cause chosen by the donor? With this rippled effect of giving in mind, Fashion Project was born.”

What can you find at their website? All kind of designer’s clothes. A great selection of second hand pieces at interesting prices. A way of shopping with a philanthropic wallet.

Screen Shot 2015-11-24 at 21.32.57

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SAMPLE-CM – Trans-disciplinary Design by Margot Charbonnier http://elfashionista.net/2015/11/24/sample-cm-trans-disciplinary-design-by-margot-charbonnier/ http://elfashionista.net/2015/11/24/sample-cm-trans-disciplinary-design-by-margot-charbonnier/#comments Tue, 24 Nov 2015 20:20:20 +0000 http://elfashionista.net/?p=12233

SAMPLE-CM was founded in 2010 and is ever since questioning and confronting the borders between

Fashion, Art and Sociology. The 10 signature pieces of the new capsule collection condense sportswear and streetwear essentials through comfortable and intelligent design.

The .grand bassin. project works as a set of equipment that stretches the body to the limits of action spaces.

Every garment comes with kits of adhesive straps and instructions, inviting to experience the clothing as a full bodily practice. Adjusted, fitted, tied or transformed, .grand bassin.  bodies form a field for a personal move.

GB1. official teaser. by scm from Margot Charbonnier on Vimeo.

3 4 6 8 10 21 22 sample-cm

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Best winter boots http://elfashionista.net/2015/10/29/best-winter-boots/ http://elfashionista.net/2015/10/29/best-winter-boots/#comments Thu, 29 Oct 2015 22:37:59 +0000 http://elfashionista.net/?p=12226

Now that its starting to get dark here in Stockholm, it’s time to prepare for the winter. I must say that it hasn’t been so easy for me to adapt after living so many years in Barcelona. There I could use my Converse all year around for example.

But Sweden is a whole other story. Here you have to take care of your feet and head first, and then think about the rest of your outfit.

So which boots are the winners to tackle the upcoming winter days?

H by Hudson

Seriously, I love this brand! The quality of materials and craftsmanship it’s outstanding. For the winter boots category, they have plenty to choose from, but I would say that the Thatam boots are the best since they include a sherpa lining for extra warmth.

Screen Shot 2015-10-29 at 23.19.50


For those snow and stormy days, these boots are perfect. Sorel also works with quality products and the fact that the boots are waterproof, is perfect to stay warm when the weather is just awful.

Screen Shot 2015-10-29 at 23.23.56

Tory Burch

Knee-High boots are always a stylish and secure bet. These boots from Tory Burch add a rubber heel and lug sole for better grip.

Screen Shot 2015-10-29 at 23.28.02

Stuart Weitzman

I love the rustic feel of these boots. Also, the shade of the boots is also super flattering and easy to combine. Screen Shot 2015-10-29 at 23.33.25

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Shopbop Friends and Family Sale 25% OFF! http://elfashionista.net/2015/10/14/shopbop-friends-and-family-sale-25-off/ http://elfashionista.net/2015/10/14/shopbop-friends-and-family-sale-25-off/#comments Wed, 14 Oct 2015 19:15:21 +0000 http://elfashionista.net/?p=12222

Quick reminder! You still have time to take advantage of one of the best Friends and Family Sales! Use code INTHEFAM25 during checkout at Shopbop.com for 25% off your total purchase on several of your favourite brands.

Bag Rebeca Minkoff

Poncho Rag & Bone

Booties Michael by Michael Kors

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Fall trends 2015 – Burgundy is the new black http://elfashionista.net/2015/09/24/fall-trends-2015-burgundy-is-the-new-black/ http://elfashionista.net/2015/09/24/fall-trends-2015-burgundy-is-the-new-black/#comments Thu, 24 Sep 2015 15:26:41 +0000 http://elfashionista.net/?p=12215

Today I had this interesting conversation with this clever girl. Over lunch, she told me that she enjoys surprising and even confusing people by wearing something unexpected: maybe a shiny pair of shoes, maybe something super sexy. While she was talking, I realised that it has been a long time since I experimented with my appearance. How long since I tried a new colour? I don’t remember. And suddenly it hit me: While in the midst of changing my life completely these days by moving to a new city, going back to school to among other things learn to code (!) or incorporating meditation as a daily routine, I completely forgot about my own appearance. If I can stretch my comfort zone so much in other areas of my life, why are my outfits looking the same?

I don’t think I will start using orange from tomorrow on, but I guess I can start adding new necklines and experimenting a bit with colours and combinations.

How about burgundy? Well, while this color is very conservative itself , it can be a great starting point to escape from the black and white. So how to pair it? To my surprise, it goes very well with a lot of other colours changing completely the mood of the outfit. For example, paired with metallics like a silver clutch suddenly gives it a sophisticated look. Paired with forest green gives a very grown up vibe, while playing with pastels suddenly the style goes much more fresh and happy. The mute shades of pink will work perfectly together. Mixing hues that are in the same tone will match the burgundy adding texture.

So how about you, do you experiment with your appearance?

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5 Amazing Must-Haves For The Winter Season http://elfashionista.net/2015/09/20/5-amazing-must-haves-for-the-winter-season/ http://elfashionista.net/2015/09/20/5-amazing-must-haves-for-the-winter-season/#comments Sun, 20 Sep 2015 12:30:06 +0000 http://elfashionista.net/?p=12204

Winter season is knocking on the door and it is time to update your wardrobe with the fabulous fashion trends that will be in vogue this time around.  Winters are truly a great time to experiment with your look, put on layers of wonderful clothes and finally wear the lovely collection of boots that you couldn’t take out in the summers. While some of us already have the essential winter clothes and accessories, others may still be lacking on some of the must-haves for this season. For them, the following is a list of the 5 amazing must haves for the winter season.

  1. Scarves-scarves are really an essential for the winter not only from the fashion point of view but also from a practical angle.  There are many types of scarves types to choose from including silk, wool, printed, plain and many others. Thus finding one that suits your taste won’t be a problem.
  2. Moccasins-Moccasins are really in fashion right now and are also one of the most comfortable types of shoes for this season.  They are stylish, keep you warm and you can easily slip your foot in and wear them anywhere. Have you got yourself a pair yet?
  3. Boots-how can this list not have a mention of boots? Whether tall, ankle length or medium length, boots are the most practical shoe types for the winters and can pep up any outfit. They go with jeans, trousers, dresses, skirts and shorts and are a definite must have. Some popular types of boots include flat boots, heeled boots, calf boots and others.Infact, boots are also available in many different materials and some of the must-have ones include leather, suede and even wool.
  4. Booties-another fall season essential that everyone must have are booties. Booties are available in many types and the more you have, the merrier it will be. Booties go well with a wide type of apparel choices and can totally keep you warm.
  5. Long blazer-gone are the days when only short blazers were in fashion. These days, long and loose fitted blazers have reentered the fashion scene and are also another must have for your wardrobe this winter season. Have you got one for yourself?

So now that you know the list of fall essentials, you must start looking for the ones which you do not have. Though there are many stores and online sites from where you can pick up clothes and accessories of your choice but if you are looking for one stop solution then JustFab.com will just be perfect. This online store has wide variety of footwear, accessories and stylish clothes so that you can stock up on all your fall must-haves. In order to further enhance your shopping experience, JustFab also offers a VIP membership where you can enjoy host of offers and benefits like free shipping, personalized boutique, reduced prices, special offers and many more. Becoming a VIP member is also easy as you simply need to take the style quiz and you are done. So log on today and get ready for a fashionable fall.

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So, what is 3D printing? http://elfashionista.net/2015/09/18/so-what-is-3d-printing/ http://elfashionista.net/2015/09/18/so-what-is-3d-printing/#comments Fri, 18 Sep 2015 06:54:39 +0000 http://elfashionista.net/?p=12198

Una de las cosas que he notado cuando he escrito sobre impresión 3D en el blog, es que muchas personas no saben qué es primer lugar. Hoy es imposible hablar de moda sin hablar de impresión 3D, así que por eso me pareció interesante compartir este infografico de Shapeways, una de las compañías con las que puedes empezar a experimentar con esta técnica.

Pero, ¿Qué es la impresión en 3D?

Una impresora 3D es (explicado muy brevemente) una máquina que toma materia prima (como puede ser plástico) y la funde en una capa microscópica. Sumando capas se va creando el objeto que se haya diseñado anteriormente y enviado desde el ordenador a la máquina en un archivo mediante un software.

Una vez que se logra crear el archivo y conectarlo con la máquina, el proceso para llegar a tener un objeto es bastante mágico. “Para producir los accesorios nosotros usamos nylon”, nos explica sobre el proceso Roberta Lucca, co-fundadora de Wonderluk, una marca de joyas exclusivamente impresas en 3D. “Aquí tenemos básicamente una máquina industrial que toma el polvo de nylon en su interior y lo desintegra. Después de este proceso de sinterización (el proceso de formación de una masa sólida de material por el calor y / o presión sin fundirlo hasta que se derrita), a través de la información del archivo, que es el diseño, al quitar esta capa de polvo es como abrir un regalo, una especie de proceso arqueológico y todas estas hermosas piezas salen a la superficie de este polvo. Luego hacemos el acabado para hacer que el producto se vea muy suave y que las joyas sean agradables al tacto. Luego tratamos el material con diferentes colores.”

El nylon es sólo uno de los materiales, ya que actualmente lo más común es utilizar plásticos. Pero ya hay impresoras de metales como plata y oro.

El hecho transformador de que sólo se necesiten la impresora, las materias primas y el software para fabricar un objeto augura un cambio en la forma en que hacemos (y consumimos) todo lo que nos rodea.

Esta última semana de la moda en Nueva York a sido marcado con fuerza por la tecnología, y la impresión 3D ha estado presente por supuesto. Por ejemplo, en la colección SS16 MOMENTUM de Chromat por ejemplo pudimos ver un panel interactivo impreso en 3D en fibra de carbon (una colaboración con Francis Bitonti) que siente la adrenalina del usuario e imita los movimientos de lucha o vuelo, cambiando la forma.


La impresión 3D tiene el potencial de ser una opción sostenible en el mundo de la moda. Al producir sólo a pedido, no hay problemas de stock o sobreproducción, una de las malas palabras en el mundo de la moda.

Una empresa que trabaja imprimiendo y enviando productos es Shapeways, la misma empresa detrás del vestido impreso en 3D con incrustaciones de cristales Swarovski que llevó Dita von Teese. Shapeways es una compañía con base en Nueva York que ofrece la opción a cualquiera que lo desee diseñar e imprimir sus productos online. Su mayor objetivo es “dar al público la capacidad de convertir de manera rápida y asequible las ideas en productos reales”. 

Cuál es el futuro de la impresión 3D aplicada a moda?

“Creo que es impredecible lo que pueda pasar no solo con la impresión 3d sino con la fabricación digital en general y como va a cambiar el modo en que vivimos en casi todos los aspectos de nuestras vidas.” nos comentaba Tomas Diez, director de la IAAC | FAB City y FabLab Barcelona. ” A corto y mediano plazo creo que veremos mas y mas aplicaciones de la impresión 3d en joyería, vestimenta, calzado, etc. generando nuevos procesos en los cuales el diseñador ya no es solo una persona, ya que el consumidor se convertirá en co-diseñador del producto que va a comprar y utilizar.

Vamos hacia una era productiva en todas las escalas, con las ventajas y riesgos que esto tiene.

Lo hemos visto a pequeña escala en la pagina web de Nike, donde personalizas tus zapatillas poniendo diferentes colores o grabando tu nombre en ellos. Imagina que pudieras ademas diseñar completamente tus zapatos, cumpliendo unos principios o guidelines dadas por diseñadores, o trabajando en linea con ellos. El negocio será totalmente diferente. Las tiendas serán tiendas-fabricas, los trabajadores no serán vendedores, sino productores-diseñadores. Vamos hacia una era productiva en todas las escalas, con las ventajas y riesgos que esto tiene. A larga plazo veremos cosas mas impensables en estos momentos, como zapatos que crecen con nosotros y se regeneran mientras crecemos o cambiamos de necesidades. No necesitaras un armario lleno de ropa y zapatos, simplemente estos se adaptaran con nosotros de acuerdo a la ocasión. El negocio? para entonces el negocio como lo conocemos ahora será obsoleto.”

Por el momento, os dejo con este poster que explica un poco más en detalle qué es la impresión 3D.


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Showing bodies: Calvin Klein vs. Dressman http://elfashionista.net/2015/09/14/underwear-campaign-2015-dressman-calvin/ http://elfashionista.net/2015/09/14/underwear-campaign-2015-dressman-calvin/#comments Mon, 14 Sep 2015 06:34:13 +0000 http://elfashionista.net/?p=12188

The start of September covered the walls of the Stockholm metro with the fall 2015 campaigns. Two have been the protagonists, one for women and the other for men

I’m talking about Dressman and Calvin Klein‘s campaigns.


For this campaign, we are breaking down the stereotyped presentations of bodies in the media and advertising. The campaign aim to tackle the illusion that some bodies are more beautiful, better or more normal that – we make underwear for men, and we believe that all men are perfect. We hope that our campaign will start a conversation about who can be seen in advertising and why – an increased variety that mirrors the reality. – Dressman

Dressman is a Norwegian clothing brand with a somekind of traditional aesthetics. To show its new line of underwear, the Swedish agency Forsman & Bodefors opted for an in black and white campaign, showing men with different body types and with the slogan “The Perfect Man”. The concept while not groundbreaking (Dove spoke of “real” beauty for years) it is perhaps quite new to refer to a male subject.


The photos, made by photographer Peter Gehrke and with clear reference to Avedon’s West portraits exhibit underwear in an unorthodox way, in bodies that show the mark of time or love handles and have nothing to do with the sculpted bodies of a model.

The campaign draws attention and is a breath of fresh air, both for the quality of the photos and for the concept.




But what is more, because at the same time, Calvin Klein is showing elsewhere on the platform a Kyle Jenner at its best carrying black lingerie. Make no mistake, Jenner looks great, and of course the campaign drawns lots of attention. But is the original “sexy” truly original?.


Having lived my adolescence in Argentina, where this kind of aesthetics is very normal, I know the kind of trigger that can make this type of images in a teen mind. “You should look amazing and be extremely sexy to be desirable.” Do we still need this in 2015?


I felt that Sweden was taking a bit of a step back in its race to be one of the most egalitarian countries in the world allowing such ads in the subway. Shouldn’t we start to advertise fashion more intelligently by now? To say that Calvin Klein campaigns are über-sexualized is a bit nineties, let’s be honest. I think what bothers me is the scale of the ad and where it is placed. And perhaps, simply, that’s just plain boring.

By the way, can you imagine the campaigns being swop?


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Mis Crios Femme by Cecilia Sörensen http://elfashionista.net/2015/09/03/mis-crios-femme-by-cecilia-sorensen/ http://elfashionista.net/2015/09/03/mis-crios-femme-by-cecilia-sorensen/#comments Thu, 03 Sep 2015 13:27:24 +0000 http://elfashionista.net/?p=12179

Cecilia Sörensen introduces its new project, My Crios Femme. With Cecilia Sörensen‘s DNA of Cecilia Sörensen, My Crios Femme is mostly a twist of design to warderobe essentials with a nice concept behind: designing clothes that work for both girls and their mothers. The capsule collection is a reinvention of the classics in the way of shirts, tops and dressses. The garments are found in both children’s and adult stores which gives the collection a touch of mix and match it very interesting. “As the clothes are available in the same fabrics and colors both collections the store can make your own selection. ” Sörensen told us which makes it also bit of an “on demand” collection.

The garments, that are manufactured in Spain in natural fabrics, can be found in stores worldwide . You can see more about her collection on her website.

Screen Shot 2015-09-03 at 15.11.02 unnamed cecilia-sorensen

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Transform your summer style into fall fashion with ease http://elfashionista.net/2015/08/31/transform-your-summer-style-into-fall-fashion-with-ease/ http://elfashionista.net/2015/08/31/transform-your-summer-style-into-fall-fashion-with-ease/#comments Mon, 31 Aug 2015 04:14:51 +0000 http://elfashionista.net/?p=12170

After enjoying the summer months and the fashion that goes with the warmer temperatures it can be difficult to turn your back on your summer outfits. Luckily you don’t need to. Fall is a great time of year because you don’t need a brand new wardrobe, you can simply adapt what you wear to suit the changing weather. Here’s how to do it.

Just add tights

Even though the weather is moving away from summer it doesn’t mean that it is time for your summer dresses to go to back of the closet. Pull on some opaque tights and your summer dress will be instantly transformed into a stylish fall outfit.


Sandals are fine for fall

There’s usually no need to wrap your feet up in shoes as soon as the leaves begin to fall. Sandals can add a touch of casual to a fall outfit and it is often still warm enough to wear them for quite a while. Of course, you may be caught out by the weather so keeping a pair of Hunter wellies around will make sure you’re ready for anything.

A change in colour

If you have the budget to buy new clothes this fall now is the time to start picking up typical fall colours. Go for deep oranges, reds and rusty colours and your outfits will naturally take on a fall feel.

Layer with caution

Layering is the perfect solution when summer is turning into fall as the weather will often be so changeable that you will wish you had a change of outfit in your bag. However, it is not a simple case of pulling on another layer until you are warm enough. You should never wear more than 3 layers, otherwise you risk looking like you’ve squeezed into clothes that are too small.


A summer outfit can be transformed into fall style simply by changing your accessories. By adding a thin scarf, you give the impression of wrapping up from the fall breeze. By swapping a hat that keeps the sun out of your eyes with one that keeps your head warm, you instantly change the feel of your outfit from summer fun to fall chic.

Time for a jacket

As the cooler weather begins to take over don’t be tempted to just pull on any old hoodie, fleece or coat you have lying around. A lightweight jacket is the perfect outer layer for the transition from summer to fall. Choosing a neutral colour will allow you to wear it with most outfits and depending on the weather, a ¾ sleeve will be the perfect style.

Fall can be an awkward time of year when you aren’t sure whether to wrap up warm or try to keep cool. Fortunately, many summer outfits can be adapted by a simple change in accessories, or by adding tights or a jacket. Meaning you can keep enjoying your favourite summer outfits for longer!

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Party time http://elfashionista.net/2015/08/30/party-time/ http://elfashionista.net/2015/08/30/party-time/#comments Sun, 30 Aug 2015 04:24:11 +0000 http://elfashionista.net/?p=12173

Quizás eres un diseñador joven preparando tu primer desfile. O quizás un empresario a punto de lanzar su startup. Un evento es una de las mejores maneras de hacer que el público conozca tu emprendimiento, pero organizarlo es para muchos un verdadero dolor de cabeza. Por dónde empezar?

En este post hablaremos de algunas propuestas y consejos que te pueden ayudar a elegir tus mejores opciones y crear un evento exitoso que todos recordarán.

En primer lugar tenemos que pensar qué tipo de evento tenemos por delante. Es una despedida de soltero, quizás o el lanzamiento de tu nuevo producto?

Existen varias empresas que pueden ayudarte a encontrar la opción adecuada para tu evento. Pero si te animas a organizarlo tu, piensa en tenerlo todo bien organizado y preparado, quizás con un sólido checklist que te ayudará a tenerlo todo bajo control y siempre teniendo buena comunicación con el resto de los organizadores. Aquí algunos tips:

Utiliza un app para organizar eventos

Hoy existen muchísimos apps que pueden servirte como asistentes personales para organizar el evento. Propartyplanner es uno de ellos. El app te ayuda entre otras cosas a crear una lista de invitados o establecer recordatorios y está conectada con Facebook. Si lo que te preocupa es el tema de la comida, existe un app para eso también:  PepperPlate te ayuda a organizar menús, te da sugerencias de recetas e incluso te organiza la lista de la compra. Un app gratuita que funciona tanto para iOS, Android o Windows. Incluso hay apps para la música: bájate PartyMixer o Pacemaker, que te ayudarán a crear un listado de música e incluso tener dos pistas al mismo tiempo.

Infórmate de las tendencias

Los eventos de hoy tienen mucho que ver con una experiencia ampliada de la fiesta y el evento. Los asistentes suelen por ejemplo compartir el evento con sus seguidores en las redes sociales, por lo que utilizar un hashtag para la fiesta es siempre una buena idea. Puedes leer sobre más tendencias en este interesante artículo.

Encuentra un buen sponsor

Muchas marcas de cervezas u otras bebidas suelen ser sponsor de eventos de moda entre otros. Si estás interesado en preparar un evento, puedes buscar ayuda en estas marcas que agregarán un valor y te ayudarán a ofrecer refrigerios a los invitados. Elige un sponsor que comparta los mismos valores que tu empresa, y tendrás una colaboración que durará muchos tiempo.

Contrata personal que te ayude a animar la fiesta o con la organización.

Puedes contratar un equipo de azafatas y promotoras que será de excelente ayuda para dar la bienvenida a los invitados y ayudarlos en lo que necesiten durante el evento.

Contrata a un especialista

Hay muchas cosas a tener en cuenta cuando organizamos un evento. Desde la decoración hasta tener un análisis de como fue la fiesta, si fue exitosa, cuanta gente vino y que no fue tan bien. No podemos olvidar del tema de la imagen y branding, el diseño de la papelería… en fin, infinidad de detalles que si eres un equipo pequeño puede ser demasiado de llevar. La Agencia Ego es una agencia especializada en este tipo de organización de eventos y te ayudará a promover tu empresa o iniciativa de la mejor manera.

Nos encantará saber sobre vuestros tips y experiencia, escríbelas en los comentarios!

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What To Look For When Choosing Yoga Wear http://elfashionista.net/2015/08/29/what-to-look-for-when-choosing-yoga-wear/ http://elfashionista.net/2015/08/29/what-to-look-for-when-choosing-yoga-wear/#comments Sat, 29 Aug 2015 17:17:30 +0000 http://elfashionista.net/?p=12263

The deep inhalation and exhalation exercises are not fatiguing unlike working out at gym; in fact yoga is meditation, which helps to relax and free the mind of any anxiety and stress that might have accumulated over time. It is also a great stress buster and declutters the mind from the pessimism that bottles up due to tight schedules and routine lives.

With numerous health benefits to both physical and mental well being, yoga is one of the most sought after activities for relaxation no matter how busy a person may be.  The question arises about what to wear to the yoga class, especially if it’s your first time doing the meditation exercise and you’re too excited to figure out what exactly should be the guidelines to look yourself and chic in yoga attire.

See Also Yoga Health Benefits at http://www.webmd.com/fitness-exercise/a-z/yoga-workouts

  1. Nothing Too Loose

What’s worse than a too tight dress for yoga is a too loose a dress that hangs around your body. There’s apparently no need to hide the love handles because people will not be judging you. However, they could be covered around when arriving to or leaving from your yoga class. Baggy gym shorts and other articles of sportswear that hang around the body are just a big NO for yoga sessions.

  1. Wear That Comforts You

Yoga is all about yourself and achieving the inner peace and reaching to the light that illuminates your being, which means you’re not in some kind of race or competing for a size zero. As long as the yoga wear gives you comfort, go for it, and also add accessories that accentuate your simple appearance and motivate you to head towards your class on scheduled day and time. Have fun during the session and make the most of it by gaining an inner poise.

  1. Easy Body Movement

While shopping for yoga attire, make sure to select from the variety of clothing articles that fit your body shape well. This also means that it has to be fit but in a way that allows easy movements without any difficulty. Choose tops that fit well above the inner wear so that it is neither too tight to cease to let you breath nor too baggy to hang out of your shape, giving a clumsy look. Stretchable tank tops or t-shirts that hug the torso well are always a good option.

For pants, choose the ones with elastic so that it clings to your waist without you having to worry about tightening the pants or tucking in the loose edges. Foldable waist pants are available for extra comfort around the waist line and are also warm to give a shrink to your belly without doing much about it. Layered dresses for yoga are also a good option to avoid catching cold in chilly environments.

Enhance your style with tastefully designed yoga clothing by Fabletics that adds grace to your persona. And how can we miss out on the very cool accessories and gorgeous outfits that add color to your wardrobe along with providing for a motivational factor for your yoga sessions.

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Alesya Orlova Handbags http://elfashionista.net/2015/08/17/alesya-orlova-handbags/ http://elfashionista.net/2015/08/17/alesya-orlova-handbags/#comments Mon, 17 Aug 2015 11:32:15 +0000 http://elfashionista.net/?p=12161

After working with interior design, Ukrainian born, Hamburg based Alesya Orlova decided to move into handbag design and launched her own brand, producing leather handbags for women. Orlova wants to create objects that are tactile and that can give a sense of texture.

My collections of women handbags represent philosophy of simplicity, elegance and tradition of handmade accessories. The deep attention to details and using only the finest quality of materials makes every peace of the collection unique, handmade in Germany.

I personally like the idea to mix simplicity with texture. The patterns are harmonic and the inspiration comes from a “story of Russian model Natalia ‘Supernova’ Vodianova who stepped out of poverty in Russia into global stardom. (…)The design of ‘Supernova’ clutch represents philosophy of minimalism, elegance and sophistication. The particular attention to detail, the purity of the lines and the use of high quality materials make this product unique which you can’t find anywhere else.”

Alesya Orlova can be found at Handbag.com and the cool online shop of Wolfgang and Badger.

AO_Supernova_1 AO_Supernova_2 AO_Supernova_3 AO_Supernova_4

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Let’s go sailing http://elfashionista.net/2015/08/13/lets-go-sailing/ http://elfashionista.net/2015/08/13/lets-go-sailing/#comments Thu, 13 Aug 2015 17:02:27 +0000 http://elfashionista.net/?p=12148

The sea breeze is always a tempting plan in summer. These days Sweden is having finally the sun we were all waiting for and to jump on a boat for the day is one of the things on my list for next weekend.

That was what I was having in mind this morning and, call it synchronicity or just a coincidence, I just got in my inbox the info about this app called We are on a boat (http://www.weareonaboat.com). The idea behind the app is actually pretty simple: If you would like to be on a boat, they help you find someone willing to share theirs. An somekind of Airbnb for boats, that was ideated in a city full of them, Amsterdam. But there is one key difference with the giant of renting houses, instead of exchanging money for the boat they work with a system of rewards.

“Rewards are simply goods. Food, drinks or a little help to the boat fuel. Captains can suggest a reward. And passengers can suggest what they would bring on board to make this boat ride more pleasant for both,” explained the team of Little Nice Things to Wired.

So back to fashion, what to wear for the boat ride? Here there are some ideas to get inspired

sweater a rayas

The striped sweater, this one by MiH 


A nice tote bag, like this one by Clare V.

A pair of cool jeans – Denim x Alexander Wang


Don’t forget the water! Water bottle by S’well


Espadrillos should be on your list Splendid


Or maybe a pair of white Birkenstocks?


A striped dress can be the perfect option ElevenParis


]]> http://elfashionista.net/2015/08/13/lets-go-sailing/feed/ 0 Lina Michal Fall / Winter 2015 Collection http://elfashionista.net/2015/07/30/lina-michal-new-collection/ http://elfashionista.net/2015/07/30/lina-michal-new-collection/#comments Thu, 30 Jul 2015 19:04:27 +0000 http://elfashionista.net/?p=12130

After finalizing her studies at Beckmans School of Design in Stockholm, Swedish fashion designer Lina Michal received lots of attention with her graduate collection Heathen Hearts. We wrote about her when she won the Vogue Talents Young Vision Award 2013 competition and she was even nominated for the H&M Design Award of that year, reaching the finals. After all the buzz and an internship in New York at Opening Ceremony, the Gothenburg native is now presenting her first ready-to-wear collection for FW15.

If you check out our post, you will see a very intricate collection, full of volume, organic shapes and fabric manipulation. The new collection is much more clean and simple, so I asked her a few questions to know more about this transition and plans for the future.

How did the transition from Stockholm to New York affected your aesthetics? 

Well, I started to feel really trapped in Stockholm, in several ways. I felt stuck in my ways personally and too boxed in aesthetically. The move to New York gave me a sense of freedom back, I felt like I didn’t have to answer to anyone while designing, and I worked hard on simplifying my aesthetic. It wasn’t really until after the collection was done that I realized I had probably been very inspired by the sleek sportswear that so typically comes out of New York.

I really like the blue print in the dress, can you tell us more about the inspiration?

Thank you! It was part of trying to work with simpler themes. So I created a classic blue plaid that I then allowed myself to play around with. The version we eventually settled on simply melts at the edge of garments into these colorful swirls.

Where can we find your collection?
We just opened our online store this year, very happy about that! The collection was up for pre-order for a while, and a few select pieces will be back in stock in the end of September.

Plans for the future?
We are working on the SS16-collection right now, and I am so excited to show everyone!

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It is all about moving yourself – Activewear http://elfashionista.net/2015/07/28/it-is-all-about-moving-yourself-activewear/ http://elfashionista.net/2015/07/28/it-is-all-about-moving-yourself-activewear/#comments Tue, 28 Jul 2015 06:29:59 +0000 http://elfashionista.net/?p=12109

I read this article at Inc. magazine about how to improve your habits to be and look more professional.  Some of the points were pretty obvious but that doesn’t mean that they aren’t true. It is all about creating trust following through and performance, but Bill Murphy Jr. name 17 points. And I was glad to see number 16: Fitness. He makes a good point there, he writes:

This is unfortunate but true. If someone looks as if he or she doesn’t care about their health, it’s a lot harder to project professionalism — and with it, the notion that they care about other things.

For many years I didn’t care much for my health. I always have done some kind of exercise, with periods of intensive training. But when I started to work as a freelance designer, suddenly there was no time for myself. I wanted to be professional, meet my deadlines, have a great performance and create trust. But the hours went, and I ended up eating in front of the computer. Exercising was more a thing of doing a bit of yoga and walking on weekends. I started with pilates and felt better, I reconnected with my body and what it needed.

Today I have a more structured routine, even if I don’t have a very hardcore training. I would like to start this fall to improve my health, but this time not so much for the looks, but because it is only a part, an important part, of one of my core values. If I can take care of me, I can take of your project, don’t you think?

Here in Sweden people run a lot. One Swedish blogger wrote in the Swedish Elle that there was a “runners psychosis”. I must say, sometimes when I see people running in the dark in the middle of the winter sometimes with -0, it is a bit difficult to understand. But if you are a runner I’m sure you get it: the endorphins, the habit, you just do it because this is what you do and who you are.

Lets get back to the fashion part. So what do you wear to get active? I see more and more cute outfits on the street. And brands collaborations like adidas with Stella McCartney or Mary Kratantzou are just examples. Now we have the cool and celebrity swimwear designer Mara Hoffman who launching today her activewear collection on Shopbop and the styles are really cute. I’am sure you saw her swimsuit on Beyonce, but I post it here anyway! I love the geometric and colourful styles, perfect to add a bit more of excitement to your daily routine.

Screen Shot 2015-07-26 at 8.22.42 PM



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