With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.

Updating:

Your website needs to be easily upgraded with new content on a regular basis. A CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

Results:

All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.

With a CMS, you can easily implement and manage:

• Article publishing
• Website forums
• Photo galleries
• Surveys and polls
• Projects
• Interactive event calendars
• Complex data entry forms

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Additional Reading

Sanders, P. (1982). Phenomenology: A new way of viewing organizational research. Academy Of Management Review, 7(3), 353-360. doi:10.5465/AMR.1982.4285315

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It is necessary to interact and communicate with customers on a regular basis if you wish to increase the satisfaction of your customers. In these interactions, it is required to determine the customer’s needs and then act to satisfy those needs accordingly.

Even if you offer identical products within a competing market, satisfaction provides high customer retention rates. It’s no secret that retailers offer frequent shopper rewards to increase customer satisfaction. Retailers do this for a reason— because it’s a no brainer if you want customers to come back. Many high-end retailers also provide membership cards and discount benefits so that the customer remains loyal to their business.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

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The right artist should not only be creative, but they should also understand how to create artwork that is marketable. Designing is the easy part, but knowing what to design, who to design for, and how to direct, entertain, persuade, and attract attention with your artwork is the difference between having good artwork and effective artwork.

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Online exposure is generally about making simple modifications to portions of your website and networks. When viewed individually, these adjustments may seem like incremental improvements, but when combined with other social and optimization efforts, they could have a noticeable impact on your social networking and online traffic.

If you’re anything like most new businesses, you’ve possibly created a brand new website or social network page and hoped that users would magically show up at your site and purchase whatever you were selling or promoting.

After a few weeks and with nothing more than a few stray people showing up at your page, you make the decision to try and “optimize” your website and campaigns with your main keyword in hopes that your site might rank high in at least 1 of the millions of search engines. Another few weeks go by and still no luck.

At this point, you might give up and choose to either rebrand your networks for a different target market or simply quit after losing all hope. Well, news flash, as you may have figured out by now, this is not the right way to go about fixing things.

The best thing that you can do for your “failing” business is sit back and develop a strategy for success.

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The profit and loss statement (also known as the “income statement”) is the most common of the standard financial reports that bankers and investors will expect to see in a business plan. It shows the revenue, the expenses, and the net profit or “bottom line.”

Projected balance sheet

The balance sheet is one of the three standard financial statements. Unlike the profit and loss statement, which measures activities and their effect on profitability during a given period, the balance sheet is a snapshot of the business’s financial position.

Projected cash flow statement

The cash flow statement is a valuable tool for understanding and planning the organization’s cash flow. The cash flow statement is not a snapshot like the balance sheet. Instead, it measures the change in cash during a period.

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When developing milestones, have in order:

• Name of the task / goal
• Due date for the goal
• Budget for the goal
• Person responsible for completing the goal

Once your milestones are in order be sure to let your business partners know that you need to follow the milestones. Additionally, the milestones should be tracked and analyzed with real results.

Not sticking to the plan will cause your strategy to fail.

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Most all businesses have some form of sourcing to other individuals or companies. Strategic sourcing is an approach that formalizes the way information is gathered and used so that a business can leverage its consolidated purchasing power to find the best possible values in the marketplace.

Developing an understanding of your sourcing power will allow you to make certain that you are saving the most money by finding the most affordable sourcing opportunities.

Sourcing should not always focus on the financial savings, but should also consider tasks and quality of the service.

Things to consider when sourcing:

• What are your buying needs
• What type of professional do you need
• What maximum price do you want to pay
• What volume do you want to purchase
• How do you plan to project manage
• Will you be able to meet deadlines

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Like most businesses, I assume that the goal of your marketing strategy is to generate profit and brand awareness; which means it has to identify the right type of customer. From a marketing perspective, there is no better customer than a repeat customer.

Considering the cost of maintaining repeat customers is less than gaining new customers, the additional revenue could be used for increasing your business’s competitive advantage. Consequently, building customer satisfaction and loyalty are paramount for retaining customers and increasing revenue.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

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The Hypothesis
Selling shares in the aftermarket can be referred to as spinning. The term spinning defines IPOs that are immediately sold in the aftermarket and are spun for a quick profit. As firms try to prevent their willingness to participate in underpricing, they may hire a lead underwriter with a highly ranked analyst. This process is known as analyst lust hypothesis. Both the spinning hypothesis and the analyst lust hypothesis are associated with the changing issuer objective function hypothesis. First-day returns create low-frequency movements in underpricing that is less common than hot issue markets. The change in underpricing is known as the changing risk composition hypothesis. The hypothesis states that riskier IPOs are underpriced more often than less-risky IPOs. IPOs are underpriced as a way to entice investors to participate within the market. The realignment of incentives hypothesis is similar to the changing risk composition hypotheses in that its ownership changes instead of pricing relations in average underpricing.

Market Efficiency
Market efficiency is when stock price values are determined by all publicly available information. According to the efficiency market hypothesis, no one investor has the ability to outperform the stock market based on private information. Consequently, stock values are equally priced because of market efficiency. Furthermore, market efficiency requires investors to use their skills and knowledge to interpret the information to achieve profitability.

Market Inefficiency
Market inefficiency creates undervaluation for investors looking to buy into the market. Additionally, it creates overvaluation in which investors can sell. An inefficient market opposes an efficient market by stating that stock prices are not priced accurately and deviate either above or below their true value.

The hypothesis states that issuing firms are willing to accept underpricing when they hold constant the level of characteristics and managerial ownership. Within the changing issuer objective function hypothesis issuers are more likely to leave money on the table considering they place more attention and value on hiring a lead underwriter. Consequently, they are less concerned with avoiding underwriters with a history of excessive underpricing. This method of doing business is referred to as analysts lust hypothesis.

IPO proceeds are functions based on the choices of underwriters and auction and bookbuilding contracts. The changing issuer objective function hypothesis states issuers may put weight on proceeds from future sales and side payments instead of IPO proceeds. Within the changing issuer objective function issuers hire prestigious underwriters who charge by leaving more money on the table. Decision-makers of the issuing firms pay the price because they receive side payments and positive analyst coverage.

To launch an IPO, company’s work with investment banking firms as advisors and underwriters. As an underwriter, the bank purchases the IPO shares from the company and distributes the shares to the market. Underwriters advise issuers on pricing decisions. When an underwriter receives compensation for their recommendation, it creates an incentive to recommend a lower offer price. Bookbuilding is used to price and allocate IPOs. If there is an excess demand for shares, underwriters make the decision to whom to allocate those shares. With bookbuilding, underwriters can allocate who receives hot IPOs. Money on the table is when underwriters have influence over venture capitalist and issuing firm executives. Allocating IPOs allows for underwriters to continually underprice stocks. Decision-makers gain profits in their personal accounts when hot IPOs are allocated to them.

A hot IPO is considered an IPO that is expected to spike in price immediately upon trading. Spinning creates incentives for issuers to select bankers who underprice. The term spinning was formed when the underwriters for the firms allocated hot IPOs to brokerage accounts. The analyst lust hypothesis states that the coverage of analyst is an important factor when choosing a lead underwriter. Considering underwriters are not paid high fees for providing analyst coverage, issuers pay via the cost of underpricing. However, a concern with the analyst lust hypothesis is that it does not consider conflict of interest between managers and pre-issue shareholders, which could benefit pre-issue shareholders in situation where the analyst coverage produces higher market value.

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