Elton Digital

Art and Science of SEO

Demetri Dallis — Mon, 26 Jul 2010 16:13:20 +0000

Site content optimization: Climbing Higher and Higher…

Okay, so you’ve developed your SEO-enriched content pages. Now you’re beginning to climb. The peak is right in sight and…Uh oh! Someone is already claiming it. As experienced mountaineers know, there’s room for only one victor.

That’s where site content optimization comes in. Whereas site content is largely an art, site content optimization brings in the science.

Elton Digital knows all about SEO optimization techniques. The web pages we optimize have stood firm in all kinds of weather–through foul and fair, despite… keep reading...

Once Upon a Stumble…

The Elton Digital Crew — Thu, 22 Jul 2010 14:19:40 +0000

Editor’s Note: Our interns seem to have a knack for this “writing” stuff, and I’m never one to stand in the way of creativity. This is the third in a string of nicely-written blog entries by Elton Designs intern Stefanie Zimmerman, a junior Media Studies major at the University of Illinois Urbana-Champaign. ~JCM

You know when you’re at work and you’ve had a long hard day at your desk and you could really use a break? Or maybe you’re standing in a long line or you’re in a waiting… keep reading...

Elton Digital Intern Search- Fall 2010

The Elton Digital Crew — Tue, 20 Jul 2010 12:15:29 +0000

Although we’re certain nobody wants to start thinking about Fall just yet, the time will be approaching soon…

Due to the success of our Summer internship program, Elton Digital is now accepting applications from college students for the Fall 2010 semester. Our 2-3 Interns will be given the opportunity to receive hands-on experience with social media marketing/advertising and search engine marketing.

Responsibilities include, but are not limited to:

-On-going management of client social media profiles, including Facebook & Twitter

-Interaction with client followers & development of content for social… keep reading...

New Content Pages: See You At The Top!

Demetri Dallis — Sun, 18 Jul 2010 14:36:47 +0000

With SEO-enriched content pages, you’ll rise by leaps and bounds

We sincerely hope you don’t have acrophobia — fear of heights.

Because if you do, maybe you’d better stop reading right now.

But if you love top positioning and looking down at all the also-rans, you can start thinking about new content pages for your website.

Here’s why: The more relevant your content pages, the higher your listing will appear in the almighty Google results. It’s more than repeating a keyword over and over again. Google’s technology has evolved… keep reading...

Google is the Answer

The Elton Digital Crew — Wed, 14 Jul 2010 13:57:57 +0000

Editor’s Note: Elton Digital has received some wonderful response via Twitter for the posts our interns have been writing, and never ones to disappoint our audience, we’ll keep the ball rolling. This is the second post by Elton Designs intern Stefanie Zimmerman, a junior Media Studies major at the University of Illinois Urbana-Champaign. ~JCM

In March 2010, the Kansas state government caused some commotion when they temporarily renamed their state capital from Topeka to Google.

Yes, you read correctly. Google.

Rather than name it Yahoo or Microsoft’s newest search… keep reading...

5 Personal Benefits of Facebook & Social Media

The Elton Digital Crew — Mon, 12 Jul 2010 12:15:42 +0000

Editor’s Note: Although Elton Digital maintains a focus on social media for business use, these networks can also provide one of the best methods of personal marketing & reputation management.

This entry was written by sister company Elton Designs‘ Stefanie Zimmerman, intern & junior Media Studies major at the University of Illinois Urbana-Champaign. ~JCM

‘Tagging’, ‘wall-post’, ‘friend-ing’… sound familiar? With the recent Facebook craze, common words like these have taken on new meanings within the social networking world. However, Facebook offers much more than just some new… keep reading...

Creating a Proper Social Media Presence

The Elton Digital Crew — Wed, 07 Jul 2010 13:00:49 +0000

(Editor’s Note: This contribution was written by Kyle Holland, a senior Marketing Communications student at Columbia College Chicago & Summer 2010 intern at Elton Digital. ~JCM)

When starting a social media campaign for your business, regardless of how big or small, it is essential that you keep one thing in mind. Social media is just that, a place for social interactions. Social interaction can be defined as the relationship and communication that occurs between two or more individuals. The key word here is individuals. Since a business itself isn’t… keep reading...

A Student’s View on Your Brand’s Social Media

The Elton Digital Crew — Thu, 01 Jul 2010 12:45:59 +0000

(Editor’s Note: This is the first of hopefully many posts you will see appear on this blog written by one of Elton Digital’s college interns. This entry has been penned by Patrick Welby, Communications Studies/Public Relations & Advertising major at DePaul University. Enjoy! ~JCM)

My name is Patrick and I am entering my senior at DePaul University in Chicago, Illinois. I am also an intern here at Elton Digital. Like other college students around the country I found myself juggling finals and looking for an internship or… keep reading...

An Introduction to Contextual Advertising

Joe Mathieu — Wed, 02 Jun 2010 20:40:54 +0000

Paid Search is an excellent method of getting your business’ advertising message out to potential customers. After all, if they are in a search engine querying keywords that are relevant to your company, chances are, they are actually looking for the products and services that you are offering.

Search Engine Marketing, however promising in itself, isn’t without limitations- primarily, that it requires people to be looking for you or your competition in the first place.

What if you want to get your message out to those people that aren’t… keep reading...

The Biggest Mistakes Made by Brands in Social Media

Joe Mathieu — Wed, 26 May 2010 20:20:46 +0000

Social media is the latest form of non-traditional, Internet based advertising that brands (both small & large) are embracing as a method to connect with their target audience. We applaud this approach, as we’ve found it to be quite successful within the scope of enabling positive engagement between both brand & consumer.

Unfortunately, given the relative freshness of social media marketing, many advertisers are struggling with just how to successfully brand themselves within the larger social networking sites, such as Twitter, Facebook, and MySpace.

The most important thing for… keep reading...