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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>News | Eric Mower and Associates</title><link>http://www.mower.com/news</link><description>Eric Mower and Associates News RSS Feed</description><language>en-us</language><copyright>Copyright (C) 2012 Eric Mower and Associates</copyright><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/ema/news" /><feedburner:info uri="ema/news" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item><title><![CDATA[Big-Box Retailers Not Just for DIYers, says EMA Survey ]]></title><description><![CDATA[A national research study conducted by Eric Mower + Associates&rsquo; Contractor Insight specialty reveals that contractors make nearly half of their tool and building supply purchases from big-box...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1022</link><pubDate>Wed, 08 Feb 2012 00:00:00 -0500</pubDate></item><item><title><![CDATA[BlueCross BlueShield of Western New York Bundles Up Billboards in Buffalo ]]></title><description><![CDATA[Warm up to the winter season&mdash;that&rsquo;s the simple statement boldly conveyed in new billboards created by Eric Mower + Associates for BlueCross BlueShield of Western New York.  	The billboards are...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1018</link><pubDate>Tue, 07 Feb 2012 00:00:00 -0500</pubDate></item><item><title><![CDATA[Study Says Contractors Go Mobile to Make Purchase Decisions ]]></title><description><![CDATA[Contractors and trade professionals are relying on smartphones and other mobile technology like laptops and tablets to assist in purchase decision-making, according to a national research study conducted...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1020</link><pubDate>Mon, 23 Jan 2012 00:00:00 -0500</pubDate></item><item><title><![CDATA[Strata-G Communications Combines with Eric Mower + Associates]]></title><description><![CDATA[In a move that expands the reach of one of the nation&rsquo;s largest independent marketing agencies into the Midwest, Eric Mower + Associates and Strata-G Communications, one of the top full-service,...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1019</link><pubDate>Tue, 17 Jan 2012 00:00:00 -0500</pubDate></item><item><title><![CDATA[New “Really, Really Short Films” Created by EMA for Domtar are Really, Really Successful]]></title><description><![CDATA[Building on the award-winning &ldquo;Paper Because&rdquo; campaign, Eric Mower + Associates created a series of new short form comedies for Domtar Corporation that promote the importance paper plays in...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1017</link><pubDate>Tue, 20 Dec 2011 00:00:00 -0500</pubDate></item><item><title><![CDATA[EMA Helps the Central New York Food Bank Change the Face of Hunger]]></title><description><![CDATA[A new multimedia campaign created by Eric Mower&nbsp;+ Associates for the Food Bank of Central New York helps people see the changing face of hunger. The campaign promotes awareness to the fact that...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1016</link><pubDate>Wed, 14 Dec 2011 00:00:00 -0500</pubDate></item><item><title><![CDATA[Schick Technologies Hires EMA as Agency of Record]]></title><description><![CDATA[Eric Mower + Associates has been hired by Schick Technologies, a Sirona Company, the world leader in dental digital radiography, as its agency of record. EMA will provide integrated marketing...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1015</link><pubDate>Wed, 07 Dec 2011 00:00:00 -0500</pubDate></item><item><title><![CDATA[Shopping Habits are First to Change for New Moms]]></title><description><![CDATA[Every day, 4,400 women in the United States discover that they&rsquo;re going to become a mom for the first time. As a woman nears motherhood and becomes a mom, her approach to shopping changes...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1014</link><pubDate>Mon, 28 Nov 2011 00:00:00 -0500</pubDate></item><item><title><![CDATA[EMA’s “Cap That Tax” Campaign Featured in PRWeek]]></title><description><![CDATA[A successful public information campaign launched by The New York State Association of REALTORS (NYSAR) and Eric Mower and Associates has been profiled in PRWeek. The &ldquo;Cap That Tax&rdquo; campaign...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1013</link><pubDate>Mon, 21 Nov 2011 00:00:00 -0500</pubDate></item><item><title><![CDATA[EMA’s Valerie Hill Earns Status as Certified Tablet Marketing Pro]]></title><description><![CDATA[Valerie Hill, director of Studio Services at Eric Mower and Associates, has earned the eMedia Professional Certification, adding another element to EMA&rsquo;s expertise in ePad tablet marketing.  	Hill...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1011</link><pubDate>Mon, 14 Nov 2011 00:00:00 -0500</pubDate></item><item><title><![CDATA[EMA Named Agency of Record for Sun Chemical]]></title><description><![CDATA[Eric Mower and Associates has been named agency of record for Sun Chemical, the world&rsquo;s largest producer of printing inks and pigments, and will be charged with leading Sun Chemical&rsquo;s brand...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1010</link><pubDate>Thu, 03 Nov 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[EMA’s Mark Russell to Speak at BizBuzz Social Media Conference]]></title><description><![CDATA[Mark Russell, senior partner at Eric Mower and Associates, will talk with business owners and marketing professionals about how they can magnetize their brands and differentiate themselves in the digital...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1009</link><pubDate>Mon, 31 Oct 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[EMA-Created Campaign Helps Albany Catholic Schools Tell their Story]]></title><description><![CDATA[The Diocese of Albany Catholic Schools have launched a new public information campaign created by Eric Mower and Associates to tell their story in a more unified and consistent way.  	The new...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1008</link><pubDate>Mon, 17 Oct 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[Eric and Judy Mower Honored by The Salvation Army for Business Leadership and Philanthropy in Syracuse]]></title><description><![CDATA[The Salvation Army of the Syracuse Area has recognized Eric Mower, chairman and CEO of Eric Mower and Associates, and his wife, Judy, with a Community Team Spirit Award for their outstanding contributions...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1007</link><pubDate>Mon, 10 Oct 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[Microsite and Ad Campaign Promote EMA’s Public Affairs Practice]]></title><description><![CDATA[Eric Mower and Associates has launched a new microsite and advertising campaign promoting the firm&rsquo;s Public Affairs services. In the era of ethics reform in New York State, the campaign highlights...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1006</link><pubDate>Tue, 04 Oct 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[EMA Hires Caitlin Rounds as Project Manager]]></title><description><![CDATA[Eric Mower and Associates, one of the top U.S. independent marketing communications firms, has hired Caitlin Rounds as project manager.  	Rounds will be responsible for managing the execution of...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1005</link><pubDate>Tue, 27 Sep 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[EMA Names Marci Gotlieb to Senior Account Supervisor ]]></title><description><![CDATA[Eric Mower and Associates, one of the top U.S. independent marketing communications agencies, has promoted Marci Gotlieb to senior account supervisor in its Atlanta office.  	Gotlieb has been with EMA for...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1004</link><pubDate>Mon, 12 Sep 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[Eric Mower and Associates Wins Eight Awards for Creative Marketing Campaigns ]]></title><description><![CDATA[Eric Mower and Associates has won eight B2 Awards from the Business Marketing Association for outstanding marketing programs.  	The B2 Awards are one of the most respected b-to-b communications award...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1003</link><pubDate>Tue, 06 Sep 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[Eric Mower Appointed by New York State Governor’s Office to Help Lead Statewide Marketing Initiative ]]></title><description><![CDATA[Eric Mower, chairman and CEO of integrated marketing communications agency Eric Mower and Associates, has been appointed by New York Gov. Andrew Cuomo to help lead a statewide marketing initiative.  	Read...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1002</link><pubDate>Wed, 24 Aug 2011 00:00:00 -0400</pubDate></item><item><title><![CDATA[EMA Hires Jenny Lesczinski as Assistant Account Executive]]></title><description><![CDATA[Jenny Lesczinski has joined the Rochester office of Eric Mower and Associates as an assistant account executive in the Public Relations Group. Lesczinski&rsquo;s initial responsibilities will include...]]></description><link>http://www.mower.com/news/inthenews/article.php?id=1001</link><pubDate>Fri, 12 Aug 2011 00:00:00 -0400</pubDate></item></channel></rss>

