Nurture customers with email automation

Enabler is an enterprise-grade email software platform designed specifically for building sophisticated, automated customer nurture email campaigns. Unlike basic email tools, Enabler’s power lies in its deep integration with your data. It allows you to create complex, multi-step automated journeys that are dynamically personalised for each user based on their actions (or inaction), ensuring every communication is relevant and timely across the entire customer lifecycle.

Enabler provides a comprehensive suite of tools built for advanced email automation. Key features are grouped by their benefit to your team:

• Advanced Automation & Personalization: Go beyond "Dear [First Name]". Use trigger-based emails, multi-step automation workflows, and dynamic content personalisation to merge any data field into your emails.

• Intuitive Campaign Building: A user-friendly Drag & Drop studio, support for custom HTML templates, and a micro-landing page builder allow your team to create beautiful, on-brand campaigns quickly.

• Detailed Analytics & Optimization: Make data-driven decisions. Enabler includes A/B split testing, real-time analytics with over 20 management reports, and detailed conversion tracking.

• Integrated Engagement Tools: It's more than just email. The platform includes a built-in CRM, a survey tool, form/poll builders, and SMS integration to create a complete customer conversation.

> View Enabler's Features page

This is Enabler's core strength. It empowers you to build strategic customer nurture email programmes for every stage of the lifecycle. For example:

• Lead Generation: Automatically nurture new leads with a personalised welcome series.

• Quote & Follow-up (QNTU): Re-engage users who got a quote but didn't purchase.

• Onboarding: Guide new customers through their first 90 days with helpful tips and milestones.

• Lifecycle & Servicing: Send automated service reminders, policy updates, or loyalty communications to build long-term value.

The platform's dynamic content and trigger-based rules mean you can "set it and forget it," knowing customers are receiving the right message at the right time.

Yes, Enabler is built to be the "engine" that acts on your customer data. It features ready-to-use APIs for seamless CRM integration, like Microsoft Dynamics, allowing you to use your existing customer data to power real-time, data-driven email automation. As shown with clients like Allianz PetPlan, our team can help configure custom API connections to ensure all your data sources (e.g., policy data, quote data, user behaviour) can be used to trigger and personalise campaigns.

Enabler is a flexible platform ideal for businesses of all sizes, from start-ups to large enterprises, who need to manage sophisticated customer communications. It is particularly powerful for industries with long customer lifecycles or complex data, such as insurance, financial services, and B2B. Our case study with Allianz PetPlan highlights how a leading insurance brand uses Enabler to manage highly personalised nurture campaigns for millions of customers.

> View Case Studies

Enabler is designed for a 'Fast-start' implementation. A new account can typically be created on the same day, allowing you to upload data and begin running campaigns within days, not weeks. Every account is fully supported by Pancentric's award-winning UK support team, which provides initial training and an-ongoing helpdesk to ensure you get the most out of the platform.