Emailblog.eu - Email marketing blog

Social loves email. Case in point: Pinterest

Remy — Fri, 25 May 2012 06:00:57 +0000

Share on Facebook Retweet this Submit this to Stumble this In case you haven’t noticed: social loves email. All those social networks need one thing to stay alive: traffic. To get traffic, they need to spread the word. Having retweets, likes, shares and repins on their social networks is not enough. They need to reach out through other channels. The … Continue reading →

Email as primary marketing channel, not a last resort

Remy — Wed, 16 May 2012 06:10:32 +0000

Share on Facebook Retweet this Submit this to Stumble this Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing well, and they’d only need email marketing if things would turn ugly for them. How strange is that? There are several reasons email is fantastic as a marketing channel compared … Continue reading →

Email marketing design winner: Anthropologie uses reading directions

Remy — Fri, 11 May 2012 06:00:21 +0000

Share on Facebook Retweet this Submit this to Stumble this It’s been a while since we’ve covered using reading directions in email marketing: the last one was from GAP in a winter email late 2010. However, we discovered a new one: in this case it’s from Anthropologie. A bit more subtle, but still quite nicely done. The reading direction is … Continue reading →

Fusion Marketing Experience event: speakers group photo

Remy — Fri, 04 May 2012 21:00:08 +0000

Share on Facebook Retweet this Submit this to Stumble this As the other post of day 2 cannot be updated anymore (but is still available here to read), I’m posting the group shot here separately. Names below the picture Tnx all for a great time! Click the image for a larger version. I hope you’ll enjoy your gift from J-P, … Continue reading →

Event report: Fusion Marketing Experience 2012 Antwerp – Day 2

Remy — Fri, 04 May 2012 06:56:02 +0000

Share on Facebook Retweet this Submit this to Stumble this Today is the second day of the Fusion Marketing Experience event here in Antwerp. Yesterday (of which you can find the live report with photos here) was great: the presentations were of high level quality and the speakers were able to captivate the audience. General recurring theme included humans, clients … Continue reading →