Emanations

From Deep-Fried Romance to Beer Matchmakers: Brands Feel the Love on Valentine’s Day

EmanatePR — Wed, 15 Feb 2012 20:28:57 GMT

Break out the chocolate covered strawberries, pop the bubbly and take your date to White Castle? This just in – It’s Valentine’s Day Whether you’re single or lucky enough to have a Valentine, it seems, as of late, this poor

Taking Your Non-Profit Social

EmanatePR — Wed, 15 Feb 2012 18:22:34 GMT

With approximately 483 million users logging on to Facebook and 460,000 new Twitter accounts created daily, non profit organizations are constantly looking for ways to gain influencers and get their voice heard via social media sites. According to a study

Old School Print Media Goes New School with Internet Video

EmanatePR — Mon, 13 Feb 2012 16:48:33 GMT

Adapting to the ways in which people receive news, traditional print media outlets, such as The New York Times ("Business Day Live"), The Wall Street Journal (“Off Duty”) and Reuters, are embracing online video content as the latest way to

Who Turned my Office Into a Zoo?

EmanatePR — Fri, 10 Feb 2012 20:15:58 GMT

In 2011, Microsoft had their largest year of employee giving since 1983 and offices across the U.S. have been filled with pink flamingos. How are these things related? As one of its hundreds of creative fundraising activities, in exchange for...

An hour with Sean Percival: Internet entrepreneur/LA native/Dad

EmanatePR — Thu, 09 Feb 2012 15:41:09 GMT

When not playing doting dad to his new baby daughter or cracking Google algorithms for a laugh – entrepreneurial genius Sean Percival is helping build startup internet companies and selling them for a huge return on investment. I had the

Das Geheimnis des Word-of-Mouth

EmanatePR — Tue, 07 Feb 2012 19:39:45 GMT

Oder warum es sich lohnt, Malcolm Gladwells Tipping Point wieder zu lesen. Haben Sie sich auch schon mal gefragt, wie urplötzlich, scheinbar aus dem Nichts bestimmte Moden entstehen? Warum zum Beispiel begannen Mitte 2000 plötzlich alle...

How Not to Announce you are Defunding a National Organization

EmanatePR — Tue, 07 Feb 2012 16:00:27 GMT

On Tuesday afternoon news broke that Susan G. Komen for the Cure would stop funding most of Planned Parenthood’s programs supporting breast cancer screenings. The announcement came after the Komen Foundation’s board adopted a new policy prohibiting the funding of

Beer, Dogs and Automobiles: How Super Bowl Advertisers Can Get the Most Bang for their Buck

EmanatePR — Fri, 03 Feb 2012 22:10:40 GMT

We haven't even tasted our first chicken wing or taken a generous swig of that cheap American beer as we cheer for our hometown heroes, and already, trends are emerging in the infamous Super Bowl Ad Space.

Where do I push the button on the global trend bomb?

EmanatePR — Fri, 03 Feb 2012 15:30:26 GMT

Or why it is time to re read Malcolm Gladwell’s Tipping Point. Have you also wondered why certain trends suddenly emerge out of nowhere? Why, for instance, did everybody start wearing UGG Boots in mid 2000, even though the boots...

Google+ Opens Up To Teens

EmanatePR — Wed, 01 Feb 2012 20:51:21 GMT

Last week, Google+ announced that they have opened their platform to 13 to 17 year old users. In a recent Mashable post, Bradley Horowitz, vice president of product management at Google+, said that the platform will offer teens an opportunity...

How will the USDA’s New School Lunch Reform Impact Food Companies?

EmanatePR — Tue, 31 Jan 2012 15:21:21 GMT

"An apple a day keeps the doctor away." Yes, it's one of the most recognizable expressions around, and usually a tactic used by parents to get their kids to eat more fruits. Finally, recent school lunch federal rules may give...

Emanate Munich awarded the TopJob Award 2012

EmanatePR — Mon, 30 Jan 2012 11:54:24 GMT

Congratulations to Emanate Munich for being awarded German "Top Employer 2012 " Want to find out more? Just drop us an email susanne.kochs@emanatepr.com robert.wreschniok@emanatepr.com Unser Job ist TOP Emanate ist als Top Arbeitgeber 2012 ausgezeichnet worden Warum? Weil man bei...

Does offline PR really help Facebook marketing?

EmanatePR — Thu, 26 Jan 2012 12:31:46 GMT

Picture this You’re watching TV and, presuming you don’t get up during the commercial break to do something else, you are quietly absorbing the multitude of messages. How many of those commercials will invite you connect with the brand on

Awareness and Engagement, On and Offline

EmanatePR — Thu, 26 Jan 2012 12:22:25 GMT

A recent study by AYTM Market Research comes away with an important finding for marketers while most brands leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on these sites.

Cause sponsorship trending toward the consumer: making your programs local and relevant

EmanatePR — Thu, 26 Jan 2012 12:19:56 GMT

According to the IEG 2012 Sponsorship Report, cause sponsorship spending is projected to reach $1.7 billion in 2012, a 3.1 percent increase over 2011. This trend aligns with the fact that brands recognize the importance of being active corporate partners

Pinterest and Brands: What May Be a “Pinning” Combination

EmanatePR — Thu, 26 Jan 2012 12:16:28 GMT

Whether you love it, hate it or just don’t get it, it’s hard to deny the fact that Pinterest has surprised everyone with its performance in the social media race. According to recent statistics from website traffic firm, Hitwise, interest

Have We Kissed Our Liberal Arts Educations Goodbye?

EmanatePR — Thu, 26 Jan 2012 12:24:32 GMT

Well, we might just have. The most recent edition of the NYT Magazine, "Stuck in the Loop,” explores America's "central economic narratives" those spurts of growth and innovation that brought scores of labor with them. We know them as Chicago

Glidden® Paint Hires Emanate as Public Relations AOR

EmanatePR — Thu, 26 Jan 2012 12:08:33 GMT

STRONGSVILLE, OH (January 23, 2012) Akzo Nobel has named Emanate as its PR Agency of Record for the company’s U.S. flagship brand, Glidden® Paint. The new agency relationship will help the brand leverage the Glidden core brand messages of quality,

No Child Left Behind…without an iPad?

EmanatePR — Thu, 26 Jan 2012 12:05:21 GMT

Late last week Apple dove into the deep end of the education pool by introducing iBooks 2 and announcing partnerships with the top educational publishers and the first wave of $14.99 school textbooks. The idea of etextbooks is not new.

Was the First Product Launch on Google+ a Big Snooze or Brilliant Marketing Ploy?

EmanatePR — Wed, 25 Jan 2012 19:14:57 GMT

On January 11th, Cadbury became the first brand to launch a new product via the Google social networking platform Google +. Aside from being the first company to utilize Google+ as a venue for launching their product – the new

Emanate Hires Three New Vice Presidents

EmanatePR — Thu, 26 Jan 2012 12:03:24 GMT

Expanding Team Reflects Continued Growth in Integrated Consumer Marketing and Corporate Communications January 18, 2011 Emanate announces the addition of three new vice presidents to the team. Trey Ditto, Greg Jawski, and Ryan Murphy have joined Emanate as it continues

New Year’s Resolution: Tricking Yourself into Being a Better Person

EmanatePR — Thu, 26 Jan 2012 12:27:54 GMT

With all those new year’s resolutions flying around, it’s easy to see why we’re all looking for a little help in actually achieving them. Enter Matthew Shaer, Popular Science reporter who spent the greater part of this month gamifying his

The Next Generation of CSR

EmanatePR — Tue, 17 Jan 2012 20:36:52 GMT

Millennials are shifting the norms of corporate America’s conduct, ethical imperatives, and purpose. This group makes up more conscientious consumers than their predecessors, demanding greater honesty and accountability from business. Even as the economy has slowed, companies are expanding volunteer...

New Technology Helping You Find Your Next Favorite Restaurant

EmanatePR — Fri, 13 Jan 2012 20:43:48 GMT

Companies are becoming smarter at helping consumers find what they are most likely to buy, read, and watch . Foursquare is looking to join this trend, taking it’s Explore feature from mobile application to the web. The premise is that...

Will You Buy Your Next Car at the Mall?

EmanatePR — Fri, 13 Jan 2012 20:40:59 GMT

Tesla, maker of the electric roadster that’s challenging conventional wisdom of how a sports car can be powered, is now challenging where people shop for cars through six new concept stores in malls across the country. The concept stores are...

Green Fast Food(2)

EmanatePR — Mon, 09 Jan 2012 17:58:41 GMT

McDonald’s is making a change, and it’s not to the french fries the $24 billion chain is beginning a sustainability initiative. This year the fast food giant will begin putting LED lights into restaurants and using “greener” packaging. The changes...

Looking into the Future of CES

EmanatePR — Mon, 09 Jan 2012 17:49:31 GMT

With CES beginning in a few days there have been hundreds of articles, posting and predictions for what will be big this year (and beyond). However, in addition to the question, what’s the biggest electronic technology to come...

Hyperlink or Just Hype?

EmanatePR — Mon, 09 Jan 2012 17:45:05 GMT

Quick Response or “QR” codes are popping up in integrated marketing campaigns everywhere, offering a gateway from an offline marketing piece (billboard, ad, postcard) directly to an online destination. Here’s the 411...

CES is Not Just for Geeks Anymore

EmanatePR — Mon, 09 Jan 2012 17:26:02 GMT

The Consumer Electronics Show has long been the annual playground for the tech elite to gather but CES, as it's commonly known, is increasingly becoming fertile ground for all types of brands and organizations to learn more about consumer behavior...

VW Creating More Sane Employees

EmanatePR — Mon, 09 Jan 2012 17:23:29 GMT

“Simplicity Please” was a trend we identified in early 2011 – consumers showing that they’re aspiring to a slower, simpler life. It’s one thing for consumers themselves to abide by these principles but it’s a whole other story when a...