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ak2024@gmail.com (Pradeep) — Sat, 11 Feb 2012 20:52:00 +0000

Online Dating Sites for Those Hunting for Love

ak2024@gmail.com (Abhay) — Sat, 04 Feb 2012 12:58:00 +0000

Online dating sites are a newly emerging trend that has gain wide appreciation and has turn up as the fastest growing online industries. These sites are considered as ideal mean for experiencing dating for love or dating for friendship. Further, these are also best for getting online dating advice without paying anything. If you are a single and looking for free online dating site engaged in offering singles dating service than just be prepared to experience contrasting experiences of life. All you need to do is search for best dating site for yourself online and go ahead with your hunt to find a good friend or loving partner in order to make their life more interesting.

Do not forget to carry out thorough research before becoming an active member of any of the online dating sites or free online dating site so that you can make the best out of site and get the most useful online dating advice. There are many fake dating sites running for dating for love or dating for friendship. So, it is better to check the site and its reviews before associating with any of the online dating site. You can even come across various dating sites which offer trial memberships in order to grab the attention and interest of lot of visitors and lust them. Have a trial membership and check out whether it is worth to be a member of the particular site or not.

Make sure you inspect the reliability of the paid or free online dating site before associating with them. Don’t be too eager to go for dating for love or dating for friendship. Have a chat with the single those who are as per your expectation first and try to learn more about the person. Learn more about the person you have interest in beyond what is mention in their profile. There are many individuals who put wrong information and use online dating for time pass. So, go through the profile and question everything you have doubt about in order to check whether the information given is true or not.

It is very important to be patient and know someone well before actually start sharing your personal information and closest feelings. Go through all the online dating advice given on the site by the experts love guru. This can help you in arranging the best dating for love or dating for friendship and definitely going to give you a mesmerizing experience. You can reach to your love one through the online dating sites and get the ultimate experience of your life. All those who are yet single and hunting for their true love can avail the benefit of singles dating service available online and change their future.

Facebook offers Rs 38 lakh package for IIT Madras students

ak2024@gmail.com (Abhay) — Mon, 06 Dec 2010 11:56:00 +0000

Chennai, Dec 5 (PTI) Social networking site Facebook has offered a package of Rs 38 lakh (USD 85,000) for IIT Madras students during the ongoing placement season, a top official of the institute said. Companies selecting prospective candidates from the country''s premier educational institute IIT Madras began on December 1.

However, Facebook leads the chart with a package of Rs 38 lakh, IIT Madras Advisor (Training and Placement) N Ramesh Babu said. "Every year, the selection process commences in December and this time too it began on December 1," he said.

Every year students eagerly await to participate in the campus selection and this year too more than 260 companies have registered so far, he said, adding, "But we expect it to cross 300 companies." Asked on the selection processes, he said the final round of interview would be done later.

"For example, Facebook after conducting all the rounds, will conduct another interview via Skype from the US and when a student gets selected he/she will be offered USD 85,000 package," Babu explained. He said around 1000 students from various streams including B Tech, MTech, MS, Doctoral programmes, MBA, have registered for placements this year and so far around 30 students have received offers from various multi-national companies including Goldman Sachs, IBM and Boston Consulting Group.

Last year the highest package was offered by Tower Research Capital at Rs 28 lakh per annum and about 225 companies had visited the institute for selecting 700 candidates. This time, while the leading package was offered by Facebook, an oil company has offered to pay a package of Rs 28 lakh, he added.

Source : Facebook offers Rs 38 lakh package for IIT Madras students

Power Capacitors Suppliers

ak2024@gmail.com (Abhay) — Thu, 23 Sep 2010 06:11:00 +0000

Have you lost your important document while working on your system? Is your UPS isn’t good enough to provide uninterrupted power supply during a sudden light out? Did you know that the major reason behind this problem in your UPS is a capacitor? Yes! A capacitor is a small device which is used in almost all electronic gadgets. Capacitor plays a key role in smooth functioning of any of your electronic device.

Nowadays, high voltage capacitors have been introduced in the market. These capacitors will surely provide you advanced services. As it will surely provide you good and long battery supply, even after the power is removed from the circuit. Basically, these capacitors block direct current in an electronic device while allowing the alternate current to pass, which ultimately smoothens the output of power supplies.

There are many types of capacitors available in the market today. And the namable capacitors are power capacitors and water cooled capacitors. Power capacitors can be called as warehouse of power. Basically these stocks up the charge instead of sourcing of the power like battery. Mainly, these capacitors are used in car audio system. So, in case you are looking for a powerful car stereo system then these will serve your purpose at best!

The water cooled capacitors have been specially tailored to offer induction heating and melting applications. These have been designed to provide you with high thermal conductivity copper tubes, through which cooling water is circulated.

You can easily find these capacitors through the various capacitors manufacturer. There are many high voltage capacitor manufactures presently available. For finding the right disc capacitor manufacturer which suits you the most you can simply go through the World Wide Web. On searching the web well you will come across many manufacturers who are offering these devices at competitive rate. Moreover, online search will also save your precious time, energy and money! Likewise, you will end up taking the right product with least efforts and hassles, that too within just limited period of time.

Now, enjoy uninterrupted power supply for long hours easily during light outs with these cutting edge capacitors! More information visit http://www.mungipaelectricals.com

Custom Reporting in Google Analytics

ak2024@gmail.com (Abhay) — Tue, 10 Aug 2010 06:04:00 +0000

Source : Custom Reporting in Google Analytics

Derive the best revenue and returns with Internet Marketing Services

ak2024@gmail.com (Abhay) — Tue, 10 Aug 2010 05:54:00 +0000

In today’s time every single individual is familiar with the Internet and the amount of scope it offers. With Internet Marketing you can optimize the result on the website. You can derive much better revenue and returns, if you opt for the Best SEO services. Search Engine Marketing is also known as Internet Marketing, which helps in increasing your visibility and popularity over the Internet.

SEO experts offer you the most beneficial search engine marketing programs which includes submission of your website in directories, product specific directories, pay per click programs, major search engines and country specific search engines.

Search engine marketing plays a vital role for various online businesses, which reach out across the globe. Search engine optimization SEO, helps in promoting products and services online by increasing their visibility and ultimately converting them into sales leads. SEO optimization works as an excellent technique that works to enhance an organizations reputation with queries and investors, which in turn keeps the business in good shape.

Search engine optimization helps the website to rank better in the search engine result pages. When you rank better in search engines, your website also becomes easily available to your target customers.

The look of the website is extremely important, the website design should be user friendly and it should be made in a way that helps the content communicate what it intends to. The web design should be potrayed in such a manner by which it helps in highlighting the key points efficiently and in the most effective manner. The website design should work in the manner which helps the visitor navigate the website easily and comfortably.

Ppc management allows your paid search returns to increase by as much as 50 percent. With proper ppc management you can capitalize on your paid search initiatives with Prime Visibility. It helps in boosting the conversions and building the profits.

It is imperative to plan to reap in the best possible returns. With Internet marketing strategy you are assured of: maximum sales and conversion, much better conversion from traffic, Subscriptions to reports or newsletters that you offer are much higher and you will avail of much better response in regard to your site. An Internet Marketing Strategy can help position you to your target and niche market.

To reap in the maximum benefits from your window to the world, you must opt for the most beneficial services.

7 Ways to Protect Your Gmail Account From Getting Hacked

ak2024@gmail.com (Abhay) — Fri, 06 Aug 2010 12:43:00 +0000

Email is the most invaluable asset of anyone’s identity on the web. You use email everyday and have all the important information stored in your inbox. All your social networking accounts, website registrations, Paypal accounts etc are connected and controlled by your email and thus it makes sense to completely secure your Gmail account and prevent unauthorized access.

Choosing a strong password is not enough, you should be well aware how people try to gain access to other people’s email accounts by unfair means. Here are some useful tips on securing your Gmail account and avoid getting hacked:

1. Always Check The URL before Logging in to Gmail

Whenever you log in to your Gmail account, always check the URL from the browser address bar. This is because there are plenty of dirty minds who create an exact replica of the Gmail login page. The worst part – they install some scripts or malicious codes behind the fake login page and host the page in their web server. When you login to Gmail from a fake login page, your username as well as password is sent to another email address or to an FTP location.

Hence, always check that you are logging in to Gmail by typing www.gmail.com and not from any other URL.

2. Avoid checking Emails at Public Places

A Keylogger is a computer program which can be used to record what you are typing in the keyboard. The Keylogger records your keystrokes, saves them in a simple text file and sends it to an email address or to an FTP server. And you are completely unaware of the whole process, running in the background.

You never know which programs are installed in a public computer. Consider a simple scenario: You went to a local internet cafe to check emails from your Gmail account. The cafe staff has installed a Keylogger in every computer and when you type the username and password, the Keylogger script comes into action, records both your username and password and sends it to another email address. You leave the cafe after checking emails and the cafe staff retrieves your username and password and hacks your account.

Hence, never check emails at a local cafe or at public places or in any computer where you don’t have control.

3. Forward Emails to A Secondary Email account

Should you need to check emails from a public computer or from a local internet cafe and you fear that the computer might have installed some keylogger programs? Here is a nice workaround.

Create another Gmail account and choose a different password for this account. This means that the password of your new Gmail account should not match with the password of your main Gmail account.
Log in to your main Gmail account, click “Settings” and go to the “Forwarding and POP/IMAP” tab.
Select the option to forward all incoming mails to your newly created Gmail account. Any email received in your primary email account will be forwarded to this secondary email address automatically.

Whenever you want to check emails from a public computer, use this secondary email account. Anybody trying to hack your email account using a keylogger or a malicious program can hack this secondary email account but not your primary one. Obviously, do not leave any important emails or password/username in this temporary email account – keep deleting emails at regular intervals. Yes, this may sound ridiculous but it’s better to be on the safe side.

VERY IMPORTANT: Do not use or associate this secondary email account as a password recovery option of your primary email account. Use this email account just for checking emails at a public computer, that’s it.

4. Regularly Monitor Gmail Account Activity

You can monitor the IP addresses of the computers used to log in to your Gmail account. To find the IP addresses, log in to Gmail, scroll down and click account activity details link as shown below:

This will show you a list of the last IP addresses used to log in to your Gmail account. You will notice the country and state name alongside date and time of your last Gmail activity. Should you find another unknown IP address or the name of a place, there are high chances that somebody else is logging in to your Gmail account from elsewhere.

To solve this issue, click the “Sign out of all other sessions” button and Gmail will automatically delete all the active sessions of your account. Next, immediately change the password from your Google accounts settings page.

5. Check for Bad Filters

Gmail filters can be used to set rules in your Gmail account – you can automatically forward specific emails to another email account, delete it, archive it and do various other tasks. Sadly, filters can be a big threat to your Gmail account security.

Consider a situation – you checked emails from your college computer, forgot to log out and left the classroom. One of your friends found that you have forgotten to log out and he applied a filter in your Gmail account. This filter automatically forwards all of your emails at his email address.

Now he has access to all your emails and he may reset your account password, if he wants.

Hence you should always check for unknown filters from Gmail Settings -& Filters. Delete any filter which you didn’t created or which appears suspicious.

6. Do not Click on Suspicious Links

There are some websites which let’s anyone send fake emails to any email address. And the worst part is that the sender can customize the “From” address to anything – noreply@gmail.com or gmailteam@google.com.

Consider a scenario: Mr X uses some website and sends an email to you asking you to change your Gmail password due to security reasons. You see the from address field as something like “support@gmail.com” and think that it’s from Gmail. No, it’s not.

When you receive any emails which asks you to change your account password or enter login credentials, STOP. Do not ever click on any suspicious links from your inbox.

Note: Gmail will never ask you to change your password or enter login credentials without any reason. Hence, if you receive any email which claims to be from Google and wants you to change your password, be rest assured someone is trying to fool you and hack your email account.

7. Choose a Strong Alphanumeric password

Most users choose very generic passwords which can be easily guessed. You should always choose a very strong password which is difficult to guess. Always remember the following tips regarding choosing passwords:

Choose both numbers and alphabets in your password. It would be even better if you include symbols and special characters.
Never use your phone number, parents name or credit card number as your email account password.
Choose a long password – probably more than 10 characters.
Never write your password on paper or save it as a text document in your computer.

Anyone trying to hack your email account will have a difficult time guessing the password and the more complicated your password, the more secure and better it is. You should also connect your mobile number with your Gmail account. This is required in case your forget the password and can’t login to Gmail.

Do you have any more tips for securing Gmail? Share your ideas in the comments section.

Article Source : 7 Ways to Protect Your Gmail Account From Getting Hacked

10 Ways to Lower Your Website’s Bounce Rate

ak2024@gmail.com (Abhay) — Thu, 05 Aug 2010 05:10:00 +0000

Your bounce rate is a key indicator of how well your website or landing page is working for your visitors. Think of it as a vote against your website. When a visitor bounces off your website, in effect they have said “No Thanks.” Since we all want increase the popularity of our websites, here are ten great ways to reduce your website’s bounce rate and have your visitors saying “Yes Please.”

1. Give customers what they are expecting to find.

A landing page needs to be an extension of your PPC advertisement. If your ad is talking about purple widgets and your landing page is all about unbreakable widgets you greatly increase the likelihood that your visitors will bounce off the page and go to a competitor’s site. The more specific your ad the greater the need for an exact match (headline, copy and images) on your landing page.

2. Remove autoplay videos

Autoplay videos are the bane of nearly any web site. “How do I stop this” is the first thing many visitors think when a video just starts playing. Instead of pushing (forcing), your visitors to watch your video, figure out how to pull (entice) them into watching your video.

3. Make your site easy to navigate

If your navigational structure looks like it is paying homage to a cross between a Family Circus cartoon and the periodic table, you need rethink your navigational structure. Visitors are inherently lazy. Make it easy and intuitive for them to find what they are looking for.

4. Simplify your writing

Is the web copy easy to understand? Remember that an eighth grade reading level is probably just about right for most visitors. Unless your target audience is very technical, avoid industry jargon and technical terms that the average visitor might not understand.

5. Trash any popups

Popups distract customers from their goal of buying stuff. There are usually better options available for delivering information. Popups are aggravating and aggravation leads to a higher bounce rate.

6. Fix the broken links

One of the most frustrating things that a visitor can find is a broken link. Regularly check all the links on your website and make sure they work as expected.

7. Don’t Require Registration

Customers want to buy right now. Forcing customers to register prior to making a purchase will deter some people. Let visitors buy without registering and see if your cart abandonment rate improves. If you want to capture additional information not covered in the checkout process, give visitors the benefits of registering and then leave the decision up to them.

8. Simplify your web site

This is not to be confused with simplifying the writing. Present your visitors with a limited number of choices. Too many choices just confuse and frustrate people. Faced with confusion people tend to do nothing, which means that they bounce, off your site.

9. Break copy into smaller chunks

Most visitors scan a website instead of reading. We scan web copy to make sure the material is relevant before we commit to reading every word. If the only choice is to read a long block of text or leave, many visitors will leave. Bulleted lists, numbered lists and paragraphs limited to three or four lines are more in tune with how your visitors actually read website copy.

10. Give them a Reason to Stick Around

Your visitors make a decision to stay or leave your website very quickly (1-2 seconds is about the norm). Visitors are constantly asking themselves “what’s in it for me?” The quicker you demonstrate the value and benefit you are providing for your visitors the more likely they are to stick around.

Why do you bounce off of a website? Since we’re all about improving website conversion rates, we’re especially interested in the reasons why people bounce off of a website…so let us know what you think.

Article Source : 10 Ways to Lower Your Website’s Bounce Rate

Do SEO Guarantees Protect the SEO or the Client?

ak2024@gmail.com (Abhay) — Mon, 02 Aug 2010 12:26:00 +0000

Several years ago I hired an individual to be a copywriter for me. He'd never worked in the SEO industry before and we had to do quite a bit of training to get him to fully understand how SEO copywriting was different than traditional copywriting. Within three weeks I realized he just wasn't working out and had to let him go. He wasn't the first.

A few months later I noticed a new SEO company appear in our local area. After doing a bit of research I realized that this my former employee. What did he know about SEO? Well, not a whole heck of a lot. But who knows, maybe I was actually able to teach him a thing or two during his three week tenure.

19 Days to #1

His site offered an ebook he had written titled "19 days to #1", for sale for only $195.95. Yes, that is the actual ad he used to promote the book on his site. I never bought the book though curiosity almost got the best of me once or twice. But I figure that any book promising rankings on AltaVista, Excite and Lycos, even back in 2005, wasn't worth the digital paper it was written on.

But this was back when SEO "Guarantees" were quite commonplace. SEOs would offer ranking guarantees with tight controls to ensure that no matter what happens they can't lose. The client's rarely win, but that should never stand in the way of "success".

Over the last few years most in the SEO stopped offering guarantees. Mostly because they realize that they have no absolute control over the results and that anyone pretending otherwise is either fooling themselves or worse, their clients. An interesting aside, this person's "guarantee" page on the site today is exactly the same as the page that was up in 2005. The only difference is that the phone number changed.

Offering guarantees is kind of like guaranteeing an item will sell for a certain amount at an auction. Without the guaranteer bidding on the item himself it's out of his control... though if he sets the bar low enough the guarantee is certain to be fulfilled.

If you want to read more about why guarantees are lame, you can read my post from a few years agodebunking ranking guarantees. No need to re-iterate that here.

But I guarantee you'll keep reading...

The question for today is, if SEOs can't guarantee rankings, what can they guarantee? That's a tough question, especially if one is trying to be truly honest with their clients. The prospect of offering guarantees means that everybody must be in cahoots as to what that guarantee actually means, and who it really protects.

Let's explore a few different elements that can be offered as part of some kind of SEO guarantee.

Guarantee specific amount of time to work on campaign

The easiest guarantee to provide is one based on hours to be invested into the account. An SEO can charge on an hourly basis, or a fixed amount that is based on the time they feel is needed to optimize the website. In the latter case the SEO would likely not go over the expected number of hours without getting approval and additional payment from the client. The client would also understand that they are paying on a per-hour basis.

Advertising and marketing is more of a creative medium and typically isn't hours based. SEO combines creative with technical so it can make sense make your campaigns hourly based.

Risk for the SEO: The SEOs risk is limited because they are getting paid by the hour regardless of how well the campaign performs. The only thing they have to worry about is having upset clients and/or losing valuable repeat business if they under-estimate the amount of time needed for success and either under-perform or continue to go back to the client for more money.

Risk for the Client: The client is paying by the hour and they simply have to trust that the SEO's work will produce meaningful results. This is difficult at the beginning of the relationship, but once performance starts proving itself this is a good deal for the client as they can continue to expect improving results, so long as the SEO is investing the required time.

Guarantee performance improvements

Another semi-easy guarantee to offer is some kind of loosely defined improvements. These improvements can still be specific enough to satisfy a client, but not so specific that more work has to be invested in measurement than actual SEO. The idea is to assure the client that the SEO's work will help them bring increases to their site. These increases can be in the form of page views, traffic, unique visitors, conversions, growth in ROI, etc.

The guarantee, however, should be satisfactory to the client before signing on the dotted line. Are page views what you are really after? In some cases, yes. But if page views mean nothing and conversions mean everything, then the client will need to make sure that they are being offered improvements in conversions and not page views.

These guarantees are usually be loosely defined in the area of "how much". Often these guarantees provide little more than "more than what you're getting now." That may not be sufficient for the client, however if the SEO can show a pattern of growth in the guaranteed area month over month, then the client can continue to expect virtually unlimited growth.

Risk for the SEO: Some site's require a lot more work and are much more competitive. The SEO should have an idea on whether the improvements are enough to justify the cost and time the client is paying for. They'll also want to make sure that they don't under-budget or they can find themselves investing far more hours and losing money on the account.

Risk for the Client: The client needs to be sure that the expected improvements will be more valuable than the cost of the service. This is somethign they need to work out with the SEO and hope they can both agree. The return on investment must be more than the cost of the service.

Guarantee customer satisfaction

This is isn't always as easy to provide as one would think. Primarily because what satisfies one person will not satisfy another. A customer can be satisfied with results but not with the quality of work. They can be satisfied with the performance of the campaign but not with the customer/client interaction. There are many ways to determine satisfaction and it's all arbitrary and open to individual interpretation.

In order to guarantee customer satisfaction the SEO and the client must first agree on the expectations of the campaign. Without doing this the client is basically giving the SEO a blank check. On the other hand, depending on the expectations, the guarantee may not be much more or less valuable than guaranteeing some vague improvements.

Risk for the SEO: Every SEO wants satisfied customers but they are always afraid of customers who will refuse to be satisfied regardless of how well the campaign is performing. Open-ended customer satisfaction is a recipe for loss. And it's not as if the SEO can take back the service and sell it to another client.

Risk for the Client: The only risk to the client here is not knowing what being satisfied actually means. They need to know what constitutes dissatisfaction in the legal sense (based on the contract) and make sure that their dissatisfaction is justifiable.

Guarantee specific results

Specific results are the most concrete type of guarantee to make but they can also be the most difficult to adhere to. Specific results can be things such as rankings, percentage of growth in traffic or conversions, specific goals that need to be met in the same, or really anything else the client is looking for.

The difficulty in setting specific results is that the SEO must throughly analyze the client's current situation to understand what kind of results they are getting now. They must also analyze the competition thoroughly, the competitive nature of the keywords, the potential traffic volume of the keywords and the current "value" of the client's site in terms of how a search engine would analyze it.

Risk for the SEO: There is a lot of up front research that needs to be performed in order to make accurate predictions. The SEO is also putting their faith in some things that they simply have no control over. How search engines, and even customers respond can rarely be accurately predicted. Also, if the SEO is merely providing recommendations for the client to implement then the guarantee is often subject to all recommendations being performed exactly as specified.

Risk for the Client: If the expected results are clearly set in the contract, the client's risk is minimal. They just need to let the SEO do their job to get those results. One downside can be that once the expected results are achieved the SEO may stop working as diligently on the campaign until it comes time for contract renewal when new goals will be set. Another can be that the recommendations put forth by the SEO my boost performance in the targeted area while reducing performance in another.

Looking for the win-win

The key for both the SEO and the client to create a contract that provides a win-win solution. Many times clients look for the win and the SEO gives in to the client's demands in order to close the deal. But ultimately this leads to an unhappy SEO who may not be investing adequate time because they feel like they are in a money-losing situation.

On the other hand, the client needs to avoid any SEO looking for the win when clearly the client loses, such as those who offer guaranteed rankings. These so-called SEOs are just out to make a quick buck and will do so by duping businesses out of their hard-earned investment dollars. Unfortunately, these types are in every industry, not just SEO.

A guarantee is only as good as the details determined in the contract. We like to think that we are being guaranteed something of value but that isn't always the case. Businesses looking to invest in SEO must not get caught up in making sure they get a guarantee.

Those that don't offer any kind of guarantee whatsoever often do the best work. They understand the nature of online marketing. They do their best, set expectations and keep the client informed of the progress along the way. While not all guarantees are "bad" the client simply needs to know what any guarantee means and whether it's really a guarantee that protects them or the SEO.

Source : Do SEO Guarantees Protect the SEO or the Client?

Should you use Meta Keywords?

ak2024@gmail.com (Abhay) — Thu, 29 Jul 2010 09:13:00 +0000

To Use Meta Keywords or Not, That is The Question?

The debate on the merit of using “Meta keywords” is still going on in the SEO world, and looking around the web I can see that many comments have been made, however, I have noticed that in may cases some really salient points had been missed.

For the most part most participants agreed that the Meta tag could do no harm, but was also of little use, a pretty good summation, but missing some really vital points.

First, it is very true that this tag is not being used much by the Engines at the moment but the point about it being not dangerous may not be so accurate. There are three points that must be carefully considered when adding Meta keywords to a site’s pages.

Under no circumstances should more than 20 be used, my advice being to keep this as low as possible, under 10 being a good target.
The same keywords should not be repeated throughout the site, varying these (as well as the title and description tags) is one of the “musts” for serious SEO.
The keywords used should be repeated or be relevant to the visible text (the body copy) of the page they are on. If the words can be seen to be irrelevant by the Search Engines to the purpose of the page, they may well consider that you are trying to spam them.

The above issues have led many SEO companies to leave them out entirely recently, something that may have a strange effect in the future. I say this as if enough people do stop using them, it is possible that the Engines may well decide to increase their relevance in the algorithms they use, thus if you are using them correctly, and this happens, you’ve got a head start over those that aren’t. This is itself a good reason to use them (wisely) at the moment.

Meta tags are of course only a tiny part of optimising a site for the Search Engines, but as that famous supermarket says “every little helps”.

Article Source : Should you use Meta Keywords?

An Idiots Guide To Why Some Pages Get Ranked on Google and Some Not?

ak2024@gmail.com (Abhay) — Thu, 29 Jul 2010 09:04:00 +0000

I'm sure anyone in the SEO community has been asked this countless times and why many people reading this will be thinking about asking it in reference to their own site. It is as after all a very important question and the answer, if you can turn it to your advantage, one that could prove to be very valuable.

It is however, quite an easy question to answer, at least at a general level, the answer demystifying the oft said "black art" of Search Engine Optimisation. (I do however have to state again that this is an "idiots guide" and does therefore not cover some of the more complicated issues of "keyword density", "deep linking ratio", "code to text ratio" and others, all of which have a bearing on the effectiveness of any web page).

To better illustrate the answer to this question, let me use an analogy to describe why some pages get ranked and some don't.

The Market Place Analogy

This analogy is based on an old fashioned market place, the sort when men with barrows come in and then shout out what they have on offer, you know "A pound of plums for 50p" or "Genuine leather jackets for £50", you get the picture. However, in my analogy these "market places" are set up by Google, one market for each vertical market. So you have one for cars and another for plumbers and another for houses for sale, and so on.

Now every one who wants to get into any of these market places can try regardless of what they sell, however, Google will be quite ruthless in stopping anyone it feels is not in the right market from getting in (however, just like any process this is not fool proof). This leaves countless thousands of "web pages" (not sites, but pages) that want to get in to sell their wares. Why, because to get in gives them a chance to be picked by those "Google Agents" who come into the market place looking for the best pages to list when someone searches for something to do with that market.

But getting into the Market place is only the first step, how do they get picked by the Google Agent for one of those coveted top ten positions??

The Rules of the "Marketplace"

To understand that, you must first know the "rules" of these Google Marketplaces.

The first and most important rule is that all webpages start at the back of the marketplace, which of course makes it very difficult for the Google Agents to "hear" them crying out their wares. As the sites to which the web pages get older, so does the web page move up the marketplace, getting nearer and nearer to the front (and thus more easily heard and picked for that top ten list).

However, there is some bad news here, as it is said by many and proved by some that Google, for reasons best known to themselves, erect a sound proof barrier in front of any very new websites page, effectively making it impossible to hear. These poor sites often have to sit behind this barrier and play in the "sandboxes" made available for up to 6 months (depending on the market place). True, there are ways of getting them noticed, but for the rest it is just a matter of time (and thus they go and pay another of Google's Agents who slip their names into the top ten list in the "sponsored listing" section, known as Google Adwords.).

For those who have served their time in the sandbox area, they at last have the chance to make themselves heard. But are they prepared, have they understood the rules of the game??

Two Types of Web Pages in the Marketplace

But what are the rules?? Well basically they are quite simple. For a start in that marketplace you will find two types of web page, one that is trying to catch the Google Agents eye for a listing place and the other, well they are saying, "go and have a look at this page, its all about x". The latter are of course "links" to pages from other sites, and because the agents listen to them they are, as you may have been told, very important. They can even get an agent to look into the sandbox area, especially if there are enough of them and or they are deemed important in their own right. The rules for these links pages are simple enough, they say "I represent XXX website and we are all about YYY. I'd like you to consider ZZZ website, they are very good at what you are looking for".

So much for these "link pages", but what of the normal webpage. What are the rules for them. This in fact is the most important part of this story, as it is these rules that make or break a webpage's chance of getting "heard" by the Google Agents.

So to the rules.

First, each webpage must only utter the words on its page, it cannot say anything else.

It first shouts out its Title (the bit in the blue bar at the top of your browser), here it can really boom out the words, which make them easier to hear. Then it continues down the page, saying the words on the pages, pausing when it comes to paragraphs etc. Whenever it comes to a Heading in a page or something in bold or italics it can say the words a bit louder, and when it comes to lists, it can pause between each phrase, all the better to make the words more effective.

It can also make it quite clear to the Agents that there are other pages in its own site that are very relevant (these being the internal links), all with the aim of trying to impress upon the agent that the webpage's website is very useful indeed and should therefore be listed.

The Unprepared Web Page / Site

So, what does the above mean to the unprepared website??

Well for many, although they have managed to get into the marketplace, they find to their horror that when it comes to shouting out their Title, they have to say "WM Cooper" and not "Plumbing Suppliers, Showers and Taps by WM Cooper", which if the agent is looking for plumbers to list is far more interesting.

Then when they come to the words on the page, they have to drivel on about "Welcome to WM Cooper website. We have been in business for 30 years and have 1000's of happy customers, come to us…", by which time the Agent has "switched off" and started looking elsewhere.

Now, if the words in the page had had a Heading of "Plumbing Supplies" and then read something like "We can supply you with taps, bathrooms, tiles, wash basins" and so on the agent would have been far more likely to listen.

Other sites have different problems, sure the webpage's exist, but they have nothing pointing to them inside their own site. Such pages are barred by Google from even getting into the marketplace, their argument being "there is no record of your existence on the website you are claiming to have come from, therefore you don't exist, please go away". Now of course such pages do exist, it is just that the "stupid" agents that Google employs cannot fill in the search boxes or use the tick boxes and press the "Search" button that it is presented with. Thus such pages fall at the very first fence…

Then again there are those unfortunate pages, that even though they are quite clearly, to the human reader anyway, all about "hotels in Portsmouth" do not actually say this on the page in any convincing way, in some cases the word "Portsmouth" may never even be on the page. Why, because the web designer knows that the only way that the page is going to be seen is when someone clicks on a link for Portsmouth hotels, so it just has to be all about "Portsmouth hotels" doesn't it? Well true, the Google agents will have noticed the link, but when it comes to that marketplace, if another thousand pages (and there could be a lot lot more) are all shouting out, in no uncertain terms, that they are about "Portsmouth hotels" who are they going to pick, do I really have to say more…

Thus it is only those web pages that have done their homework and who come into the marketplace prepared that win those coveted first page positions. Well that is true to a point, but we have forgotten those "linking" pages we spoke of earlier, just what part do they have to play in this saga? quite a lot actually, in fact it is now calculated that our friends the Google agents listen to the shouting of these "links" to such a degree that as much as 50 % of the reason they choose A over B is down to them. So that means it pays to get lots of links pointing to your site into that marketplace.

Google the Perverse

But be warned, Google, in a perverse sort of way, and knowing that people know it listens to the shouts of these links, will only listen if the website that the link is on is relevant to the site it is talking about (pointing to). In other words a site all about Florida Fish Farms will be of little use "link pressure" wise to a site selling Combine Harvesters, and vice versa. Also, just to spice the pot a bit more (as if it needs it) Google also keep an eye on the number of sites in a marketplace "shouting" about other sites, and if one site seems to get too many new sites "shouting" about over a short period of time are likely to get a wee bit suspicious. Is, heaven forbid, someone trying to make a site appear more popular than it really is….

So the market place is full of dangers, but basically it is "trick" free. If the pages of a website do their homework and make sure that they are really "saying" what they are all about, making it quite clear in the Title of the page as well as the headings on the page, have plenty of links and references to other pages in their site (and even ones outside it) and, just as importantly, get some links pointing to them and the other pages in their webpage, they WILL get listed. Do anything else though and be prepared to go on asking that question "why do some pages get listed by Google while mine do not….?"

Article Source : An Idiots Guide To Why Some Pages Get Ranked on Google and Some Not?

Why Online Reputation is Important ?

ak2024@gmail.com (Abhay) — Thu, 29 Jul 2010 08:58:00 +0000

Consumers use search engines to gather information. When they undertake a search for your company name or brand, your hope is that your own website is high up on the search results list.

Undertake a search on your favorite search engine for your company name and look at the results. Hopefully, your company web site is at the top of the list. But what about the other results in the top 10? What do they say about your brand?

People searching for your company name will often look at all of these results – not just those pointing to your homepage. When their eyes skim down the list, what stands out about your company? Is it all good, relevant, up-to-date information? Are there any negative listings saying bad things about your brand or your company? Are there sites with outdated information about your brand in the list? What are people saying about you on industry forums and blogs? People looking for your company in the search engine results will scan all this information.

People from all walks of life use search engines to research, and gather information so that they can make informative decisions. If the information they come across during a search relating to your brand is adverse, it can affect the decisions they make. Negative information can ultimately lead to problems in many areas including sales, investor relations, recruitment, financials, image, and reputation. In other words - damage to your brand.

Social Media - Build a Sustainable Process

ak2024@gmail.com (Abhay) — Thu, 29 Jul 2010 08:53:00 +0000

An effective Social Influence System requires a wide-eyed look at the big picture:

1. Research. Take a systemic view of your social and digital communications program. How are campaigns supported and launched? What channels is your target audience using? What types of content most appeal to that audience? How is your brand perceived in the social sphere?

Social Media Process

2. Strategy. Identify the business results you want to achieve and the integration points needed to ensure success. Devise a strategy to engage with influential and build influence with them.

3. Process. Align campaign strategy with business goals. Create a process that connects the right content with stakeholders at the right time and on the right channels. Establish internal roles to amplify engagement and share content. Then continually monitor your current impact across key social media and blogs.

Treat Social Media as Dessert

ak2024@gmail.com (Abhay) — Thu, 29 Jul 2010 08:46:00 +0000

Many brands jump into social media like hungry cookie monsters. They want instant gratification sparked by easy calories, also known as fans, friends and followers. The trouble is, campaigns built on sugar alone have no staying power. Highs soon plummet and messages turn stale.

The Social Influence System, on the other hand, treats research and strategy like vegetables and protein. Process becomes vitamin C, the juice made of careful preparation. Sown from these essential nutrients, social influence grows and flourishes. In-house mechanisms — such as resource workflows, response protocols and metrics — integrate with outbound outreach efforts. When a campaign launches, you are ready to respond, replay and repurpose content as needed.

Dessert, in the form of social media influence, arrives as payoff to balanced planning and execution.

Monetize Your Live or Recorded Video on Facebook

ak2024@gmail.com (Abhay) — Mon, 26 Jul 2010 09:09:00 +0000

Want to get your high quality video on Facebook? Dyyno has a app for that, and it will let you distribute and generate revenue from your media.

Turn Facebook Into A Mini YouTube

Getting seen and making money on YouTube is now a tried and tested method of e-commerce, but transferring this method of Web engagement to Facebook — where all the social action is heading — isn't so clear. Dyyno, a company that has been providing cloud-based video distribution for a few years, now offers a free Facebook application to help out.

It offers a way for businesses that want to produce, distribute and monetize video for marketing and promotional efforts on the busiest website on the planet. Called the "Dyyno Live Video Streaming App on Facebook" it is highly scalable and can be managed by any level of user.

Watch Me, I'm A Video

From big brands to social groups, activists and events, anyone can get their video — either live as it happens, or stored content — up on Facebook without having to upload them to the site. Revenue can be earned by running adverts in the video stream, and fans, followers and others can spread your company's word with the usual Facebook like and sharing features.

The ability to stream live video would add a great deal of kudos and impact to event pages while enterprises could also use it to stream meetings, presentations and other content. With video becoming an ever-more important medium on the Web, Dyyno helps getting it to a wide audience less of a challenge.

Anyone can handle Dyyno's user interface

Forward to the Future

The company claims that it can handle any degree of interest, from hundreds of views up to millions, thanks to a peer to peer video distribution platform. Behind the scenes, doing all the leg work, is the company's Hybrid Reliable Streaming (HyReS) system. It supports video quality up to 1080p high definition and can scale dynamically as your audience grows.

Unfortunately, the Facebook videos can't play on the growing army of iPhones or other smartphones. Still, by saving the user from worrying about bandwidth, servers, video quality and networking issues, Dyyno becomes a practical tool that companies can use to tap the hundreds of millions of Facebook users, and their friends.

Source : Monetize Your Live or Recorded Video on Facebook

Drive Much Better Revenue and Results with Search Engine Marketing (SEM)

ak2024@gmail.com (Abhay) — Sat, 24 Jul 2010 12:07:00 +0000

Search Engine Marketing (SEM) can optimize the same. You can derive much better revenue and returns. Search Engine Marketing is also known as Internet Marketing, which helps in increasing your visibility and popularity over the Internet. With SEO Experts you can opt for the most beneficial results, as they offer you search engine marketing programs which includes submission of your website in all major search engines, Directories, country specific search engines, product specific directories and pay per click (PPC) programs.

Search engine marketing can play a key role for various businesses, which promotes products and services online by increasing their visibility and ultimately converting into sales leads. Search engine marketing is kind of a promotion technique that works to enhance an organizations reputation with queries and investors.

Search Engine Marketing

With proper Search engine marketing, you can derive some benefits such as: Your services and products get online support and promotion and is able to target its potential customers, Current and future clients are able to access your website round the clock and The medium allows you to instantly respond to customer query through emails and various resourceful links placed on your website.

Your website can get positioned in the first few pages of major search engines, but it is very vital to upgrade with the latest marketing strategies and programs. Going in for professional help is the most suited option, as the professionals will know of your needs and requirements. They have expertise in methodology of a result oriented search engine submission.

Search engine marketing, can analyze your target customers and submit your website to country specific search engines which are more popular in various countries. If you notice that your web site is not listed in the search engine, which is most popular in a particular country, then you cannot get good viewer ship in that country, which would in turn make your business chances in that country quite dim.

With SEM Specialists you can get your website optimized in such a manner that all the important pages of your site get listed in the search engines. Thus when your website has excellent search engine listings it will also have remarkable flow of traffic. With search engine marketing, your websites can get good rankings, which help it stay on the search engine listings.

How to Create a Marketing Plan :)

ak2024@gmail.com (Abhay) — Sat, 24 Jul 2010 11:03:00 +0000

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.

You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different.

Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.

You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short!

What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.

Source : How to Create a Marketing Plan