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        <title><![CDATA[eMarketing & Commerce (eM+C) Today on eM+C]]></title>
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        <copyright>Copyright 2010 North American Publishing Company</copyright>
        <description><![CDATA[Latest Today on eM+C from eMarketing & Commerce (eM+C) (Aug 23, 2010)]]></description>
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                <title><![CDATA[Marketers Still Sending High Volumes of Email to Nonresponsive Customers]]></title>
                <link><![CDATA[http://www.emarketingandcommerce.com/article/marketers-still-sending-high-volumes-email-non-responsive-customers/1]]></link>
                <description><![CDATA[ A majority of email marketers responding to a recent survey said they sent email at a high-frequency pace for a 19-month period despite a total lack of response from subscribers (i.e., no opens, clicks or purchases). 
 This finding was revealed...]]></description>
                <pubDate>Fri, 20 Aug 2010 10:43:58 EDT</pubDate>
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                <title><![CDATA[New Metrics to Track Your Email Program’s Performance]]></title>
                <link><![CDATA[http://www.emarketingandcommerce.com/article/new-metrics-inform-your-email-program-s-performance/1]]></link>
                <description><![CDATA[ It&#39;s safe to say we can add another item to that which is unavoidable in life &mdash; death, taxes and reams of data from your email program. Fortunately, all of this data isn&rsquo;t a negative by-product of running a program. Rather,...]]></description>
                <pubDate>Fri, 20 Aug 2010 10:16:12 EDT</pubDate>
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                <title><![CDATA[5 Reasons Why No One Is Reading Your Email Newsletter]]></title>
                <link><![CDATA[http://www.emarketingandcommerce.com/aggregatedcontent/5-reasons-why-no-one-is-reading-your-email-newsletter]]></link>
                <description><![CDATA[ "One of the big reasons for the lack of response is that your newsletter is a stranger to your readers. You can&rsquo;t send them a newsletter whenever you feel like it and hope they&rsquo;ll respond. Response is directly related to frequency....]]></description>
                <pubDate>Thu, 19 Aug 2010 10:46:21 EDT</pubDate>
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                <title><![CDATA[Recipe for Email Marketing Success is a Blended Mix]]></title>
                <link><![CDATA[http://www.emarketingandcommerce.com/article/recipe-e-mail-marketing-success-blended-mix/1]]></link>
                <description><![CDATA[An increasing number of consumers want marketers to know what types of offers they like, whether they&#39;re a new or returning customer, their communication preferences, and shopping habits.  In fact, 64 percent of consumers want marketers to...]]></description>
                <pubDate>Fri, 20 Aug 2010 11:06:05 EDT</pubDate>
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                <title><![CDATA[Wolfgang Maasberg Appointed Chief Executive Officer of Lyris]]></title>
                <link><![CDATA[http://www.emarketingandcommerce.com/aggregatedcontent/wolfgang-maasberg-appointed-chief-executive-officer-lyris]]></link>
                <description><![CDATA[ EMERYVILLE, Calif., Aug 19, 2010 (BUSINESS WIRE)&mdash;  The board of directors of Lyris, Inc., the online marketing expert, today announced that it has appointed Wolfgang Maasberg as President and Chief Executive Officer and as a member of the...]]></description>
                <pubDate>Fri, 20 Aug 2010 15:02:52 EDT</pubDate>
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                <title><![CDATA[Campaigner Launches New Image, Contact and Reporting Tools]]></title>
                <link><![CDATA[http://www.emarketingandcommerce.com/aggregatedcontent/campaigner-launches-new-image-contact-reporting-tools]]></link>
                <description><![CDATA[  Ottawa, Ontario (August 17, 2010) -   Campaigner , a leading  email marketing service  provider, today introduced new features aimed at making the service even faster and easier for small businesses to use, regardless of their level of marketing...]]></description>
                <pubDate>Fri, 20 Aug 2010 11:12:07 EDT</pubDate>
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