Emerging Media Audiences & Tech Devices

JamParty Widget

2009-06-21T15:07:00.001-05:00

Kim Garretson: Companies to watch at CES '09

2008-12-29T20:05:00.004-06:00

Here are some of the companies I am expecting to announce news at CES, either joint ventures with bigger companies and/or new investors.

Blip, the 'Twitter' of music:

Blip is addictive. Think of a music track, search it at Blip, write a mini-review, and voilà, there is your review and a link for Blip viewer and your friends to listen to that track. Like Twitter, the posts and links come fast, so the Blip player running in your browser lets you sample track after track. You even can be your own DJ by posting and reviewing a bunch of tracks.

Zip Express, disrupting the retail consumer electronics installation industry:
With the rapid market expansion of large flat panel televisions consumers are grappling with the difficulty of installing these bulky and heavy units on their walls, while concealing the cables and cords. Only a couple of the mass retailers offer installation services, leaving the majority of buyers searching for solutions. Zip Express is the only independent services company offering next day installation of flat panels via its access to a national network of independent contractors.

LikeMe, a personalized recommendation engine:

LikeMe, emerging from private beta in mid-July, is a next generation recommendation engine for leisure destinations and activities.

Ambient Content, a new media genre for the idle screen:

With so many large flat panel TVs dominating home walls, many homeowners face a new dilemma: how to conceal the ugly flat black expanse of the TVs when they are off. Ambient Content has created a new category of content to solve this problem. It is content that does not demand a viewer’s attention, but instead adds a unique ambience to a room. It is moving art, and can be played with or without its musical tracks. Ambient Content has patented a technology to turn any existing video content into ambient content.

Avega Systems, audiophile wireless speakers:

The venture-backed Australian company Avega created the first technology to solve a problem that largest technology companies had failed to solve: delivering audiophile quality sound to wireless devices via Wi-Fi.

BeWiki, personal information retrieval as an advancement over RSS:

BeWiki is a stealth personalized information discovery utility company founded by Jeff O’Dell, the founder and CEO of August Technologies, a public semi-conductor testing services company. President Doug Baker has built and secured VC funding for several disruptive companies. BeWiki technology platform will shift the power of discovery to the user versus today’s search companies which deliver natural and paid search results based on its advertisers and on companies that can optimize search results for their own commercial interests.

CatchMedia, buy a shiny disk, get a digital copy:

The Israeli company CatchMedia has developed a technology that offers consumers who buy physical media, music CDs and DVDs, at mass retailers to automatically also get digital copies of the same content for any devices, without any effort and with the digital copy instantly available upon purchase of the physical media product.

Backstage Gallery, filling the gap between cheap posters and over-priced art gallery pieces for rock photos:

Backstage Gallery has aggregated a digital library of one million images of 2,400 music artists and bands from the 50s to current. The company is the first to honor local freelance photographers who chronicled the history of live rock, jazz, blues, country, etc. in the US. The business model is disrupt the rock photo art gallery market by selling art at up to ten times less in price for equal quality. In addition, the company is pioneering new formats of digital mini-documentaries for social media and music JV partners.

Numobiq, personalized mobile digital lifestyles:

Numobiq delivers the next generation of personalized mobile content via its platform, offered by the top mobile retailers in the industry.

Magnify, video discovery for every blogger & publisher:

Magnify, founded by Realist Advisor Steve Rosenbaum, is the next-gen YouTube. With the Magnify platform, any blogger or Web site publisher can set up their own You-Tube-like video channel at their site in minutes, and Magnify will automatically search the Web for relevant videos to fill the channel.

Wize, the 'intention' shopping engine:

Wize.com, funded by Silicon Valley VCs Bessemer and Mayfield, has recently launched a new version. Wize is the Web's only shopping service whose patented algorithm is based on discovering the intentions of shoppers for how they want to use items, rather than simply features, specs and price.

Stealth Clients & Projects

In 2009 audiences will emerge....

2008-01-02T09:23:00.001-06:00

.....that begin to sort out the hype from the reality in social media. Watch for our reports on several new communities of professionals emerging to tackle these questions. Including:

http://www.marcomprofessional.com/#68025f

This blog is about the intersection of tech-enabled emerging media audiences

2005-05-17T10:27:00.002-05:00

Technology is pulling together personal networks of people for more persistent connectedness and giving them tools for creating and sharing content.

Meanwhile, most media companies are grappling with how to capture and keep enough mind- and time-share to make a profit from target audiences.

What is the connection between these trends?

Journalism schools are teaching the convergence of media, but what will their audiences look like in five years, or 10?

If you take the simple view that an individual has only so much time in a day to read and listen to other "voices", from a social network, media companies, marketers and others, how will that time be allocated?

The wake-up call for lifestyle media

2005-05-17T04:49:00.000-05:00

Consumer lifestyle media companies in magazine publishing and cable broadcasting are realizing that for some time now Google, Yahoo, eBay and Amazon have been snapping up early stage companies to gain affinity among what traditionally has been the emerging audiences sought by the media companies. They now know that their next generation online properties can not simply be media storytelling sites. And they can not simply add the basics of community. They must fulfill more of the audiences' needs and desires for the optimal digital lifestyle. They must sell real stuff to help their audiences.

Last month I was at the University of Missouri Journalism School and its New Media Research Institute as one of 10 current and former owners of advertising agencies. The summit focused on the place of advertisers and advertising for the next generation online communities from media companies. In lifestyle media, one question I'm exploring with lifestyle media companies is how multiple advertisers can beam messages to viewers when the executable Web is going to reduce or even eliminate the 'paginess' of the viewing experience. Stay tuned for more.

In the wake of continued video deals in this awful economy

2005-05-17T04:41:00.001-05:00

I'll be back at the University of Missouri Journalism School this week to discuss how faculty and students can use some of the emerging video companies I've advising in class publishing activities and research.

For example:

* Swarmcast has its technology in beta with Major League Baseball and should go live next season. The technology improves MLBs video quality by more than 4x and will help MLB to cost contain its projected surge in bandwidth expenses with the higher quality video and increasing number of subscribers to its online services. In addtion, Swarmcast, now backed by major Japanese financial and media companies, has signed a deal to embed the technology in next generation consumer electronics devices from a major brand.

* Magnify Media, where I am an advisor, has just launched its user shared/generated video platform with dozens of small Web communities and will be launching with several major media brands within weeks. I looked at all of these deals, including YouTube, at Best Buy, and I like Magnify the best because it is so simple for an existing Web community to implement. Most importantly, a Web community invites its viewers to search for and rate relevant videos at YouTube, Google Video, Yahoo, etc. and the Magnify platform then shares these videos hosted by the other sites within its clients' Web communities, while compiling the deepest database of user meta data on special interest communities on the Web.

Yahoo! Mindset: Ah-Ha's for media site's futures?

2005-05-17T04:40:00.000-05:00

Thanks to our blogging friend Rex Hammock at RexBlog for pointing us to the launch of Yahoo! Mindset. To us, the launch of this "Intent-Driven Search" tool brings up all manner of questions and opportunities for the future of media sites. First, a big handshake to Yahoo! for this needed step in cleaning up the mess of search, where too often those who pay muscle aside what the searcher really wants. For instance, search almost any magazine title at Google now and often the magazine’s Web site does not appear on the first results page, shoved down by the subscribe-now sites. With Mindset, results pages include a slider bar allowing you to indicate your intent along a sliding scale. Do you just want the sites with stuff to sell? Slide the pointer to the far left. Do you just want sites with answers and other editorial content? Slide the pointer far right. The default results page sets the pointer in the middle.

Look at our results from searching "Minneapolis Star Tribune".

Results page with pointer in the middle:

1. First result is paid circulation ad for the paper
2. StarTribune.com, the paper’s Web site
3. The paper’s Vikings section
4. The paper’s profile at Wikipedia
5. The paper’s Nation section
6. All the paper’s movie reviews at RottenTomatoes

Results page with pointer all the way left to "shopping"

1. First result is paid circ ad for the paper
2. Log-in page for a Twin Cities library
3. DiscountNewspapers.com selling subscriptions to the paper
4. E-Commerce site reprinting a story from the Strib
5. Someone named Vello Villberg’s site
6. the paper’s comics syndicator’s site.

Results page with pointer all the way to the right to "researching"

1. Paid circ ad
2. The paper's profile at Wikipedia
3. A reprint of a 2000 story from the paper at a defunct radio station site
4. Another reprint at an odd site
5. Wikipedia again
6. Story reprint at a non-profit’s site.

Our view of these results? Clearly, the best set is the default, with the pointer in the middle. These results all point you directly to the paper or are one click away. However, with RottenTomatoes aggregating all of the paper’s reviews, why go to the paper and its studio advertisers?

The results with the pointer all the way to "shopping" are alarming. The only result that might be relevant to how the paper attracts audiences/makes money is the Discount Subs site, but we believe most of these sites pay newspapers very little.

The results with the pointer all the way to "researching" are troubling too. None of these results lead you to the paper or its archives. Obviously, searching only the name of the paper is pretty vague for what a searcher’s researching intent might be. We added "Kirby Puckett" to the search, assuming the results would point us to the paper’s coverage of Kirby. We looked at the first 30 results and none were from the Strib.

Admittedly, we have not read anything at the site about how it works and how best to use it. But who does? So, are we completely turned off to Mindset? Not at all. We’ve started to imagine this functionality at a newspaper’s Web site.

Imagine a searcher is dreaming of a new deck for his house and searches "deck planning" at the Strib site. The default results would have the few most recent stories from the lifestyle section of the paper about decks, plus a news story about the EPA warning of risks with treated deck lumber. Sliding the pointing to "shopping" would reveal all of the paper’s advertisers selling deck materials and furniture and contractors who build decks. Sliding the pointer all the way to "researching" would reveal the paper’s full archive of deck-related editorial content, including additional deck content from partners of the Strib such as the local TV station whose weatherman writes for the paper, writing here about protecting your deck from the elements.

Would this scenario help the Star Tribune to be more relevant for Twin Citians versus today's site with buckets of content interrupted by ads? We think so.

Who will lasso emerging media audiences?

2005-05-17T03:43:00.001-05:00

In my work focused on behaviors and trends among young age groups that traditionally emerge as audiences for media companies, our most rewarding projects are done in conjunction with top journalism schools. These graduates in Advertising from the University of Missouri Journalism School stunned me with their work last year. At the start of the semester I presented them with a challenging case. It focused on a segment of women apathetic to a particular technology topic and the media and advertisers covering the topic. These students, and an even larger contigent of seniors at the University of Minnesota Journalism School, nailed the case. The owner of an advertising agency in Toledo and a former client of agencies at major advertisers had this comment: "This work is better than full-blown presentations I've seen from the biggest agencies."

Meet (l. to r.): Doug, Christina, Kyle, Michael, Jessica, Sarah, Vimbai, Jessica, Adrienne, Rupa, and Jon.

Jim Autry

2005-05-17T02:49:00.001-05:00

Jim Autry, my first boss at Better Homes and Gardens magazine, and a former president of the Magazine Division at parent Meredith Corporation, is my hero in business. Now retired, he is a poet and author of national reknown. Some of his work focuses on the need for humility and humanity in the go-go world of business.

DaveTV

2005-05-16T08:19:00.000-05:00

Wired's round-up of the most interesting start-ups in IPTV. What does our gut tell us? Brace yourself for hours of the dreadful interrupted by flashes of brilliance, if you can find them.

Scripps is poised for the emerging audience

2005-04-13T08:25:00.000-05:00

While we're biased because of a history of consulting media giant Scripps, we believe among the top ten media companies, it is perhaps best positioned for the audience needs of the next decade in lifestyle journalism. The following is from the Cincinnati Enquirer:

"In a media landscape where consumers and advertisers have more choices of where to put their dollars, companies must provide content targeted to specific consumers.

It now owns about 20,000 hours of that programming. Lowe said that provides advantages well beyond the ability to cheaply repackage popular shows on their own networks.

"We wanted to be in charge of our own programming," he said. "We didn't want syndicators to control it. That sets us up nicely for the next phase."

Lowe's next phase includes different formats and delivery systems for that digital video content, whether it's cell phones, broadband or video-on-demand services.

For example, Scripps has a deal to provide shows to digital video-on-demand or Internet customers of providers such as Comcast Corp. and Time Warner Cable.

In another step for Lowe, imagine short-form programs on how to replace your French doors or your luxury car, all available on your mobile phone or your computer.

Or better yet for Scripps, imagine seeing the product on television, then pressing a button on your remote control and ordering it from Scripps' Shop at Home retail channel.

"You'll really see more and more on Shop at Home," said Lowe, calling it a "profit platform" for network accessories.

That mindset has put Scripps out in front of competitors, said Kim Garretson, a former consultant to Scripps who...operates his own Internet site, LivingHome.com.

"Within a year or so, you and your family members could be in your kitchen, and you'll actually talk to a box in your kitchen and say, 'Tell me how to make chicken cacciatore,' " Garretson said.

"The No. 1 media company that's going to serve that content is Scripps."

Link to full story.

Gore's audience-fed TV network

2005-04-04T08:53:00.000-05:00

Reveries Tim Manners on the launch of Al Gore's youth-focused TV network Currents:

"At the heart of the new channel, however, is "an unconventional approach to TV programming" where viewers can double as programmers. In other words, viewers be invited "to express their opinions on news and current events" by submitting "short films, documentaries and home videos." A companion website will list "topics on which it wants material, such as reviews of movies, CDs or videogames; items on social trends; and advocacy journalism. Current will pay $250 for the videos it airs." The hope is that the participatory format will attract "viewers aged 18 to 34," which of course is "heavily sought by advertisers" but also "difficult for TV networks and newspapers to reach."

Link.

The good and bad sides of tuned-in isolation

2005-01-13T09:20:00.000-06:00

Young reporter, and recent San Francisco State J-School grad, Milon Gagnon, looks at many of the themes we cover in today's Idaho Falls Post Register (03.06) (available to subscribers only). Here's part of his story including his interview with us:

"In an article in The New Atlantis, a journal that covers technology and society, Christine Rosen refers to new technologies that allow people to control the sources of their information and stimulation as "egocasting." It's an attractive notion that a person can decide exactly what to hear and when to hear it, and, more importantly, what not to hear.

Goodbye bad news from Iraq; hello instrumental jams.

Emerging-technologies blogger Kim Garretson writes that his daughter has wired herself free of mass communication's curses: "She is a real 14-year-old girl. She lives in our house. And we have a hard time imagining media companies and advertisers reaching her effectively in 10 years." Although not specifically referring to the iPod, Garretson touches on the new trends in the personal-electronic devices that have taken the place of more traditional media such as television, print and radio.

"The media industry is going to have to pick up the pace of innovation," he says in a phone interview. "They need to engage the audience in the conversation and not just push content."

Andrew Eklund on today's gonzo journalism and PR

2005-01-12T12:50:00.000-06:00

Our good friend Andrew Eklund takes the occasion of Hunter's passing to redefine gonzo for today:

"Today, professional journalism and public relations people are struggling as they wrestle with their own objective filtering of instant news and opinion from the blogs and online message boards. The bloggers are to mainstream news as Hunter S. Thompson was to his editors at Rolling Stone: a stream of consciousness that often contains truth but the paths getting there can often be ridiculous. And too often the ridiculousness of it all prevents mainstream news from finding the truth within the stream of information."

Link

Confusing the audience and wasting $3.4 million

2005-01-11T19:28:00.000-06:00

We thought the boneheaded waste of millions for ridiculous Super Bowl ads was behind us. We thought advertisers realized the audience was asking for answers, not head scratching? We were wrong.

We admire the Silestone brand of quartz countertops, but now we question the brand for plans to spend $3.5 million to produce and run one 30 second commercial during the Super Bowl. The ad features Dennis Rodman and other washed-up athletes.

First, we have questions: Assuming not many viewers have heard of the brand or quartz counters, what do some paunchy old ridiculous guys add to education about the product? Don't most women make the decision on counters? Do they like these doofus's? What about the question we've heard many times before: Quartz? That sounds brittle?

OK, let's assume somehow the ad is good and sends viewers to the Web to search for info on buying Silestone. Here's where a millions go poof!

At the Silestone site, we clicked on our state and saw a Home Depot logo. We clicked on the logo and went to Home Depot's home page, not a page about Silestone. So, we typed "Silestone" in the search field, and what we got back said: "You must have meant TileStone. Here is our TileStone caulk." Confused, we browsed the list of brands Home Depot sells: no Silestone. Bye bye $3.4 million dollars....

Building a room of site visuals

2005-01-11T19:06:00.000-06:00

Sitestepper Relational Architecture rearranges the scraped images from a Web site into a 3D room as visuals on the walls, through the windows and on the TV screen.

I've long been intrigued by the concept of Internet search returning results within 3D spaces, perhaps a cityscape. The nearest buildings and their floors would hold the most relevant results, but you could grab and pull distant buildings and their contents into closer proximity.

Images in this scene are from our experimental site Pulp-It where we remix vintage pulp images to comment on life today.

Smooth talking

2005-01-11T06:30:00.000-06:00

If audio reports are one of the next big things in blogs and other citizen journalism, the audience won't put up with a lot of "um's" and "ah's".

Vodaphone ponders the future

2005-01-09T06:37:00.000-06:00

Vodaphone's vision of the future. Start with "Belonging" for a perspective on devices that will faciliate social networking. The site makes great use of Flash for narrative storytelling.

Easing the audience into visual journalism

2005-01-08T07:08:00.000-06:00

One thing holding back the rise of audience-generated media is visual journalism. Too many wordsmiths simply know nothing -- or very little -- about illustrating their buckets of words. The result? Many viewers will not read too deeply into a screen of un-illustrated words.

The free Microsoft Paint shipped on new PCs does very little to help. Yet, moving up to PhotoShop Elements or another consumer photo editing application requires a learning curve.

We find it interesting that Microsoft supports an effort at Washington State University for the university's improvements to Paint with Paint.Net V2.0. This free program -- with 40,000 downloads so far -- introduces working with Layers to the emerging graphic artists who try this program.

And, with broadband video-on-demand about to explode, we're watching an amazing consumer app called Muvee that automatically edits raw video into specified story formats.

Of course, we have to mention the two graphics-generator sites we use to auto-generate many of our illustations: the German site LetterJames, and a student project by Katharina Nussbaumer in Austria called Typogenerator.

Overloaded

2005-01-05T20:54:00.000-06:00

Interesting story on Cognitive Overload, which is certainly contributing to audience trends relative to media content.

Some of the best phrases in the story:

"online compulsive disorder", "data smog.", "pseudo-attention deficit disorder", "When the brain gets excited over some rapid data and is stimulated, it releases a "dopamine squirt.".."There are more demands on our attention and less training for us to stop and take it all in. We seem to be amazing ourselves to death."

Newsosaur

2005-01-04T19:04:00.000-06:00

Terrific blog by a former news exec wondering about the future of a business he loves.

(...and he says he knows how to set type one wood block character at a time, a skill I also learned in journalism school.)

Glancing at the TV now and again

2005-01-04T08:12:00.000-06:00

The semi annual BIGresearch's Simultaneous Media Usage Survey (SIMM V) results point to continued problems in capturing the time and attention of audiences. Joe Pilotta of BIGresearch said various combinations of media consumption simultaneity has resulted in a decline of time spent with TV (- 2.5%).

Key findings from the study include: When watching TV...
• 66.3% regularly or occasionally read the mail.
• 60.1% go online.
• 55.0% read the newspaper.
• 51.8% read magazines.

The online figure is most interesting to us because it means the viewers either have wireless notebooks, media center PCs with wireless keyboards, or they are sitting at desktop PCs in the same room with a TV. Each of these activities goes against the notion of how most television viewing takes place in the family room.

J-School students as emerging media storytellers

2005-01-02T17:50:00.001-06:00

In our recent work with journalism schools, we have less concern now about the students' ability to create new forms of storytelling. Here are student stories from a school we'd like to work with. Imagine what these students at the Ohio University School of Visual Communications will produce once they land jobs in the media? Link.

Montage-A-Google

2005-01-02T16:45:00.000-06:00

New Zealand's Grant Robinson creates another Google Images scraping site. This one creates a clickable montage based on keywords. Image above is from our experimental men's health site, MansGland.com.

Mark Dery's shovelweariness with blogging

2005-01-02T14:04:00.000-06:00

Mark Dery's colorful assessment of blogging at his Shovelware site. Some of his phrases:

"jowly, sclerotic old white guys in tortoiseshell glasses...dictatorship of the commentariat...grotesque hypertrophy of the chattering class."