Emotional Branding Alliance

Books and Film

Anneliza Humlen — Mon, 01 Apr 2013 13:08:32 +0000

“Corporations do not own brands, people are the owners of brands today” – Marc Gobé

Emotional Branding 2.0: The new paradigm for connecting brands to people

(New Updated Edition Published Feb. 2010)

This is an updated and revised version of Marc Gobé’s best-selling business book Emotional Branding that was published in 2001. Emotional Branding, the first edition, has since been translated into 17 languages and has been recognized by the business and academic community as an essential resource for understanding the more progressive [...]

AL

E.B. Alliance — Tue, 26 Mar 2013 01:34:44 +0000

President and Co-Founder “SocialVoice™ is about the third dimension of a brand. It reflects what people understand, what they believe, and what is deemed worthy of sharing with others about that brand. The perceptions played back by people are real and genuine….Perception if left unchallenged becomes reality..Perception shared by many becomes social truth” -AL The challenge of branding is rarely about developing something new. It’s about having the wherewithal to see beyond what is seen. To identify the unidentifiable. To transcend words and [...]

The Concordia Summit: Uniting and leveraging public-private potential

Anneliza Humlen — Fri, 21 Sep 2012 18:15:49 +0000

E.B. Alliance to attend the 2012 Concordia Summit. Leadership excellence on a truly global scale.

Essa marca tem Bossa!

Mirelle Zanotto — Fri, 07 Sep 2012 17:46:46 +0000

Quando decidimos encontrar a pessoa perfeita para concretizar nosso sonho de uma linda praia brasileira em frascos, entrevistamos muitas pessoas no universo brasileiro de cosméticos e tivemos uma resposta unânime: Sonia Corazza. Isto não deve ser surpresa para os que conhecem e trabalharam com Sonia. Afinal, ela é líder na indústria brasileira de cosméticos há mais de 30 anos, tendo trabalhado e desenvolvido fórmulas importantíssimas para empresas como a Natura, O Boticário e a IFF (International Flavors and Fragrances). leia mais…

Spoleto inova e transforma piada em viral

Mirelle Zanotto — Tue, 04 Sep 2012 10:53:31 +0000

Seu restaurante oferece várias opções de alimentos e deixa que o consumidor escolha quais deles farão parte do prato. Um grupo humorístico te sacaneia e faz um vídeo que, por mais que não mostrasse sua marca, obviamente falava dela. Se a sua reação seria acionar o departamento jurídico e fazer com que a piada saísse das redes, o Spoleto mostrou que há um novo caminho a seguir.

A rede de restaurantes, depois que viu a repercussão sobre o primeiro vídeo, que [...]

“Field of View” Video with Sebastian Copeland & how emotions can inspire sustainability

Anneliza Humlen — Thu, 30 Aug 2012 04:00:00 +0000

This is a stunning and powerful video by Ariane Drumm & Alexander Rossner. FIELD OF VIEW is an excellent example of how emotionally compelling sustainability can truly be.