<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><!-- generator="wordpress/2.1.3" --><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>Employee Evolution</title>
	<link>http://www.employeeevolution.com</link>
	<description>The Voice of Millennials at Work</description>
	<pubDate>Tue, 23 Jun 2009 13:50:10 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.1.3</generator>
	<language>en</language>
			<image><link>http://www.employeeevolution.com</link><url>http://i81.photobucket.com/albums/j218/ryanpaugh/EE-Header-PP.jpg</url><title>Employee Evolution</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/employeeevolution" type="application/rss+xml" /><feedburner:emailServiceId>employeeevolution</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>How to Automate Your Twenty-Something Life + $500 Giveaway!</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/Q8eQIySjiSQ/</link>
		<comments>http://www.employeeevolution.com/archives/2009/06/23/how-to-automate-your-twenty-something-life-500-giveaway/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 10:00:36 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Productivity</dc:subject>
	<dc:subject>Money</dc:subject>
	<dc:subject>Technology</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/06/23/how-to-automate-your-twenty-something-life-500-giveaway/</guid>
		<description><![CDATA[As a twenty-something entrepreneur with an incredibly full workload, I far too often find myself falling behind in my personal life.  I’m not talking about my social life, of course.  I always find a way to grab dinner with my girlfriend, sneak in a round of golf, or go out for a night [...]]]></description>
			<content:encoded><![CDATA[<p>As a twenty-something entrepreneur with an incredibly full workload, I far too often find myself falling behind in my personal life.  I’m not talking about my social life, of course.  I always find a way to grab dinner with my girlfriend, sneak in a round of golf, or go out for a night on the town.  That’s the fun stuff.  I’m talking about the annoying daily tasks like going grocery shopping, cleaning my apartment, paying the bills, doing taxes and running out to the store to pick up essentials like trash bags, razors and toilet paper.</p>
<p>No matter how hard I try, I cannot get in the habit of doing these things in a timely way.  So recently I’ve been figuring out how to automate as many of these tasks as possible.  </p>
<p>The trend towards automating your life and relying on services is nothing new for twenty-something’s.  Websites that save you the extra trip to the store, like <a href="http://netflix.com">Netflix</a> are a staple among my friends.  And most people I know are living in apartments or condos, where you don’t have to worry about stuff like mowing the lawn, raking the leaves, or shoveling snow.</p>
<p>With the emergence of Web 2.0, there are a new whole host of services that let you automate your life.  My recent automation to-do has been automating my finances.  I put all of my information into <a href="http://mint.com">Mint.com</a> so I can see my entire financial picture at a glance.  Then I read <a href="http://iwillteachyoutoberich.com">Ramit’s</a> book, <a href="http://www.amazon.com/gp/product/0761147489/ref=s9_qpick_gw_ir01?pf_rd_m=ATVPDKIKX0DER&#038;pf_rd_s=center-2&#038;pf_rd_r=1SWXBF1MNJ16TQX5JCME&#038;pf_rd_t=101&#038;pf_rd_p=470938631&#038;pf_rd_i=507846">I Will Teach You To Be Rich</a>, and automated my bills as much as possible.  </p>
<p>Now that my finances are taken care of, the next annoying task on my automation to-do list is to make sure I never have to run out to buy essentials again.   <a href="http://alice.com">Alice.com</a> is launching in beta today, and if the site works out as advertised, my weekly trip to Walgreens will no longer be necessary.</p>
<p>Alice lets you set up reminders for when you need to reorder a product.  At first you take a guess as to when you will next need a product.   When the time comes, you get a reminder.  But as you continue to use the site, Alice actually tracks how often you reorder each product and delivers automated reminders so you never have to run out to CVS at 6:30 in the morning because you threw your last razor out three days ago!</p>
<p>As busy as we all are between our careers, social lives, online networking, exercising etc. it’s nice to have a handful of tools to automate the annoying tasks, and save us time and money.  Alice definitely has the potential to become a welcome addition to my automation toolset.  </p>
<p>The folks over at Alice were nice enough to offer a giveaway to the readers on Employee Evolution and Brazen Careerist.  So I figured I would keep it simple.  Leave a comment below listing one of the tools you use to automate your life or make your life easier.  It can be anything from your Netflix subscription, products or services, your addiction to Mint, living in an apartment, or your monthly wine delivery.  Get creative! We&#8217;ll choose our 5 favorite comments and each will receive a $100 credit to use towards purchases on <a href="http://Alice.com" title="http://Alice.com" target="_blank">Alice.com</a>.  Good Luck! </p>
<p><em>(*Disclaimer, <a href="http://modite.com/blog">my girlfriend</a> works at Alice, but the site is great regardless!)</em></p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=683&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_683" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/Q8eQIySjiSQ" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/06/23/how-to-automate-your-twenty-something-life-500-giveaway/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/06/23/how-to-automate-your-twenty-something-life-500-giveaway/</feedburner:origLink></item>
		<item>
		<title>Brazen Groups Are Live!</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/g6drouwJU_E/</link>
		<comments>http://www.employeeevolution.com/archives/2009/06/10/brazen-groups-are-live/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 13:27:12 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Technology</dc:subject>
	<dc:subject>Brazen Careerist</dc:subject>
	<dc:subject>Social Media</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/06/10/brazen-groups-are-live/</guid>
		<description><![CDATA[If you didn’t join the private beta launch of Brazen Groups, I highly recommend you go check out the live version today! We officially opened groups up to all members of Brazen Careerist this morning, and we’re really excited to see how they evolve.
Groups give our community the ability to create whatever content they want [...]]]></description>
			<content:encoded><![CDATA[<p>If you didn’t join the private beta launch of <a href="http://www.brazencareerist.com/group">Brazen Groups</a>, I highly recommend you go check out the live version today! We officially opened groups up to all members of Brazen Careerist this morning, and we’re really excited to see how they evolve.</p>
<p>Groups give our community the ability to create whatever content they want to see on the site. For a small site, we have a lot of user engagement and we can’t express how much we appreciate that. But like any true startup, we’re never satisfied. So the team came to a decision that it was time to put more control in the hands of our community, and groups was the best way to do this.</p>
<p>Groups have three main features. The first is chatter. Chatter is quick thoughts, ideas, relevant links, questions etc. Borrowing from Twitter, we decided to make chatter short and sweet, so 140 characters are all you get.</p>
<p>The next feature is events. Group members can create an event, including time and place, and an address with a Google map so attendees don’t get lost on their way. We anticipate that people in the location based groups will use this feature to organize tweet-ups, Brazen meet-ups and any other networking functions. But it’s also just as easy to organize online events or promote your webinars and other events.</p>
<p>Finally, we developed forums to let group members really dive into a discussion about a particular topic. Members can create a forum topic that they would like to get feedback on, and the rest of the group can leave comments and ideas without the restriction of 140 characters.</p>
<p>As we work towards becoming a full scale social network for young professionals, we will be introducing new features on a regular basis. All of the features will come from the crazy ideas that we throw around in the office and the feedback we get from you all. So if you want to have some say in what comes next, let us know what you think. You can even join the <a href="http://www.brazencareerist.com/group">Brazen Feedback Group</a> and start a discussion on what you think we should do.</p>
<p>As always, we asked some of our most active members to beta test the product, so there are already more than 35 groups. My personal favorites right now are; <a href="http://www.brazencareerist.com/group/fit-freaks">Fit Freaks</a>, <a href="http://www.brazencareerist.com/group/madtown-crew">Madtown Crew</a>, <a href="http://www.brazencareerist.com/group/book-shelf">Bookshelf</a> and <a href="http://www.brazencareerist.com/group/drupal">Drupal</a>.</p>
<p>Definitely go browse through groups, join the ones that interest you, create your own groups, and don’t forget to participate!</p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=682&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_682" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/g6drouwJU_E" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/06/10/brazen-groups-are-live/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/06/10/brazen-groups-are-live/</feedburner:origLink></item>
		<item>
		<title>Generation Y Is Annoying to Manage, But That’s a Good Thing</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/vj8t7q2GXvA/</link>
		<comments>http://www.employeeevolution.com/archives/2009/06/02/generation-y-is-annoying-to-manage-but-thats-a-good-thing/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 18:44:40 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Generation Y</dc:subject>
	<dc:subject>Millennials</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/06/02/generation-y-is-annoying-to-manage-but-thats-a-good-thing/</guid>
		<description><![CDATA[Generation Y is annoying to manage.  We’re annoying to manage because, get this; we actually want people to manage us!  Gen Y grew up very close with our parents, and we got a ton of feedback from teachers, coaches etc.  Because of this, managers are encountering entry-level workers who are basically begging [...]]]></description>
			<content:encoded><![CDATA[<p>Generation Y is annoying to manage.  We’re annoying to manage because, get this; we actually want people to manage us!  Gen Y grew up very close with our parents, and we got a ton of feedback from teachers, coaches etc.  Because of this, managers are encountering entry-level workers who are basically begging and pleading to be managed closely.</p>
<p>The problem is that over the last 20 or 30 years, management has become a lost art.  People are promoted after a few years on the job.  They get more money, more responsibility, more work, and oh yeah, they get to manage three other people too.</p>
<p>Finding time to care about three other peoples career when you’re so intent on advancing your own career is not an easy task. So the trend has been to let people figure it out on their own.  </p>
<p>This worked great for Gen X, a group of people who take serious pride in independently getting the job done.  But not so much for Gen Y.  We would much rather work with our managers, our peers and our team to get the job done, and have fun doing it.</p>
<p>Because of this, Gen Y is creating an incredible shift in what management means, and the managers who accept and adapt to this shift are the ones who will be leading successful organizations in the coming years.</p>
<p>So, if you’re managing Gen Y you can do one of two things.  You can say they are annoying to manage and whine and complain about how needy they are.  Or, you can embrace this as a gift.  The next time a Gen Y employee comes into your office with a question on how to do something correctly, put everything aside for ten minutes and push him in the right direction.</p>
<p>The ten minutes of your time it takes to give detailed feedback or correct a mistake today, can save you days or weeks of fixing the mistake in the long run.</p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=681&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_681" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/vj8t7q2GXvA" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/06/02/generation-y-is-annoying-to-manage-but-thats-a-good-thing/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/06/02/generation-y-is-annoying-to-manage-but-thats-a-good-thing/</feedburner:origLink></item>
		<item>
		<title>5 Startup Lessons From the Recession</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/6kkbzUmqNTU/</link>
		<comments>http://www.employeeevolution.com/archives/2009/05/28/5-start-up-lessons-from-the-recession/#comments</comments>
		<pubDate>Thu, 28 May 2009 16:06:19 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Entrepreneurship</dc:subject>
	<dc:subject>Brazen Careerist</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/05/28/5-start-up-lessons-from-the-recession/</guid>
		<description><![CDATA[Running a startup in a recession is not an easy task.   All the experts say that survival is the name of the game, but entrepreneurs are hard-wired to move quickly, and simply surviving is not what you imagine when leaving your Fortune 100 job for life at a start up.  It’s been [...]]]></description>
			<content:encoded><![CDATA[<p>Running a startup in a recession is not an easy task.   All the experts say that survival is the name of the game, but entrepreneurs are hard-wired to move quickly, and simply surviving is not what you imagine when leaving your Fortune 100 job for life at a start up.  It’s been frustrating, but I’ve also learned a ton.  Here are five lessons I’ve learned from running a business in a recession.</p>
<p><strong>1.	You can save money,  you just have to do more work</strong><br />
In the past, we came up with a product idea, got a general sense of what we wanted the product to look like, and then passed it off to the designer.  Inevitably, the designer would come back with a great design, but not necessarily what we were looking for.  Then we would have to go back through multiple reviews and changes.  This way of working is incredibly expensive and time consuming.</p>
<p>Now, we do a ton of work before passing anything off to a designer.  We put a wireframe together, we review it multiple times and we do a complete creative brief before asking a designer to do anything.  It’s a lot of work, but that’s what start-ups are all about.  The harder you work, the more you learn.  Extra preparation on the front end will save you a ton of money and time on the back end. </p>
<p><strong>2.	Some bills are more important than others</strong><br />
Deciding who to pay and when to pay them becomes a very difficult decision when you’re trying to run a start up with little to no money.  You have to constantly evaluate things that you would never normally think of, like, if I don’t pay rent, will they kick us out or let us slide for a few months?  Or, if I don’t pay the accountant today, will I have enough in the bank to pay him in two weeks?  Then there are other things like, how long can I personally survive without a paycheck?</p>
<p>The interesting thing is, when you’re in a recession people are more understanding.  Your landlord probably isn’t filling his office space, so kicking you out is pointless.  Your accountant can probably wait two weeks to get a $500 check, especially when he knows that $500 could keep your business alive.  If you plan on bootstrapping your company, or waiting out a recession, you better get used to negotiating and in some cases, not paying your bills until you absolutely have to. </p>
<p><strong>3.	You will want to quit, and so will your partners</strong><br />
There’s no doubt about it, if you’re running a company with little money, you can’t move fast, you get nervous and you will want to quit.  Every single person at Brazen has wanted to throw in the towel at some point.   Penelope and I have had discussions about whether or not we should shut down and I’ve had conversations with the other guys about whether they should be looking for something else to do.</p>
<p>But a good rule of thumb is that the companies that don’t quit don’t fail.  I’m convinced that the only reason the failure rate is so high for start-ups is because most founders can’t get through <a href="http://sethgodin.typepad.com/the_dip/">the dip</a>.  We’ve been in the dip for more than six months now.  If all goes as planned, we’ll be able to actually run our business the way we want to very soon.  But until then, we’ll keep supporting each other when we’re ready to call it quits.</p>
<p><strong>4.	If you don’t share your ideas, no one will know you have them</strong><br />
For the past six months I’ve been brainstorming different products that Brazen should launch.  I have solid reasons for when we should launch them, how they will improve our traffic and how each one will help us achieve our goal of being the top network for young professionals.</p>
<p>The problem was that I didn’t verbalize my ideas well.  I have tons of PowerPoint’s and spreadsheets with projections and wireframes, but instead of organizing everything and presenting it succinctly, I let it pile up.  Finally, after talking things through for two months, we’ve determined the right direction for Brazen to go.  Investors like it, the board thinks it’s great and the team thinks it’s the right thing to do.  And other than a few tweaks and updates, we’re using the ideas that I had stored away on my computer for months.  Going forward, I’ll be sure to present my ideas in ways that everyone understands so we don’t waste any more time.</p>
<p><strong>5.	 Sometimes the best breakthroughs come from arguments</strong><br />
A few weeks ago, Penelope came into my office on a rampage.  She screamed and yelled, and she called me a jerk.  So, I yelled back.  This went on for a solid ten minutes before it dawned on me.  She wasn’t mad at me.  She was mad that we have such an amazing business plan, we know exactly where we should be and we know how we can get there, but right now, we’re not even close.</p>
<p>I pointed this out.  She agreed, and ever since then we’ve stopped blaming our lack of execution on not having money and decided to focus on putting processes in place and getting everyone to do their job.  In a few weeks, the whole culture has changed.  We all know exactly what we’re doing, our meetings are productive, and we’re all working towards the same goal, even if it’s not as fast as we would like.</p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=680&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_680" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/6kkbzUmqNTU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/05/28/5-start-up-lessons-from-the-recession/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/05/28/5-start-up-lessons-from-the-recession/</feedburner:origLink></item>
		<item>
		<title>How to Get the Most Out of Your Campus Career Center</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/bLX_3XV04TM/</link>
		<comments>http://www.employeeevolution.com/archives/2009/04/30/how-to-get-the-most-out-of-your-campus-career-center/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 10:00:57 +0000</pubDate>
		<dc:creator>kcuene</dc:creator>
		
	<dc:subject>Work</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/04/30/how-to-get-the-most-out-of-your-campus-career-center/</guid>
		<description><![CDATA[Note:  This is a guest post from Kelly Cuene.  Kelly is a friend of mine and a Career Advisor at The University of Wisconsin.  Most people I knew in college, including me, didn&#8217;t take advantage of their career centers until it was too late.  That&#8217;s unfortunate because your career center really [...]]]></description>
			<content:encoded><![CDATA[<p><em>Note:  This is a guest post from Kelly Cuene.  Kelly is a friend of mine and a Career Advisor at The University of Wisconsin.  Most people I knew in college, including me, didn&#8217;t take advantage of their career centers until it was too late.  That&#8217;s unfortunate because your career center really can be a great resource.  If you&#8217;re in college, I urge you to take Kelly&#8217;s advice and get the most out of your career center, before its too late.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>I realize many students have serious concerns about the quality (or lack thereof) of their campus career center. It&#8217;s also important to know, however, how to get the most from your career services office. Some basic tips:</p>
<p><strong>Do some work on your own, first<br />
</strong>Student services staff are always trying to conveniently deliver information to students (notice the increasing use of videos, blogs, podcasts, websites and social networking sites by campus staff). Seriously, we have committees, surveys and focus groups trying to figure this out. If you look for these first, you’ll have a more productive appointment with a career advisor because you can ask follow-up questions or apply that information to your own situation.</p>
<p><strong>Be prepared for an appointment<br />
</strong>Before you visit with an advisor, think about what it is you hope to get out of the appointment. What questions do you have that you need answered? Some students with whom I meet apologize for bringing in a list of questions to ask. No worries - preparing questions in advance is awesome. It ensures all your concerns are discussed and our time is used effectively.</p>
<p><strong>Visit early<br />
</strong>Fall career fairs often launch campus recruiting for the year and usually take place just a few weeks after classes begin. This catches students off-guard, who have to scramble to prepare, or worse, miss out on great opportunities entirely. This is especially important for business majors and any students hoping to pursue careers with corporate employers, who conduct the bulk of recruiting in the fall. Plan ahead and hit the ground running once you get back to campus. Bonus points if you visit during the summer when few students are around.</p>
<p><strong>Don’t believe the grand daddy of all career center myths<br />
</strong>If nothing else, please do not wait until senior year to visit the career center! Most career centers are not in the business of handing out jobs once May hits. Advisors teach students to conduct a job search and build their brand, developing career management skills to be used long after graduation. Figuring out what to do with your life requires on-going assessment of your values, skills, strengths, interests and priorities. A career advisor will be more valuable to you if they can spend 2-3 years getting to know you and your needs, as they evolve.</p>
<p>In addition, your advisor is part of your network - nurture that relationship over the long-term to gain more from it. Advisors often have valuable contacts, including their own personal connections, and are more likely to share those when they know students will use them responsibly and professionally. Demonstrate, over time, that you are both those things.</p>
<p><strong>Make an effort to attend group advising sessions or career workshops<br />
</strong>Students tell me they prefer to skip group sessions because they want one-on-one attention from a career advisor to discuss their unique situation. I’m not sure if this is a millennial thing or what. Chances are, however, the issues are not as unique as students think. Many individuals struggle with the same questions. Group advising or workshops help you learn from others experiencing the similar things.</p>
<p><!--[if gte mso 9]&amp;gt;     Normal   0         false   false   false                             MicrosoftInternetExplorer4   --><!--[if gte mso 9]&amp;gt;     --> <!--  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal 	{mso-style-parent:""; 	margin:0in; 	margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:12.0pt; 	font-family:"Times New Roman"; 	mso-fareast-font-family:"Times New Roman";} @page Section1 	{size:8.5in 11.0in; 	margin:1.0in 1.25in 1.0in 1.25in; 	mso-header-margin:.5in; 	mso-footer-margin:.5in; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --> <!--[if gte mso 10]&amp;gt;   /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin:0in; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:10.0pt; 	font-family:"Times New Roman"; 	mso-ansi-language:#0400; 	mso-fareast-language:#0400; 	mso-bidi-language:#0400;}  --></p>
<p><strong>If your career center sucks, let someone know<br />
</strong>Most colleges and universities, regardless of type, have a hierarchal structure. Academic departments and faculty are priority because they carry out the teaching and/or research missions of the institutions in a direct way, on a daily basis. Even a college president or chancellor is nothing without the support of faculty.</p>
<p>This means resources are often allocated other places before they go to undergraduate student services. It’s possible your college career center is lacking the financial or human resources it needs to meet student expectations. Start with the college career center staff if your needs aren’t being met. Most staff want to hear students’ ideas about how to improve services. But, if you feel like what’s going on is an issue beyond the career services office, let your voice be heard. Students can have a huge impact!</p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=619&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_619" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/bLX_3XV04TM" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/04/30/how-to-get-the-most-out-of-your-campus-career-center/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/04/30/how-to-get-the-most-out-of-your-campus-career-center/</feedburner:origLink></item>
		<item>
		<title>Why Isn’t Mainstream Gen Y Buying Into The New Web?</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/OS5jwOeVLtE/</link>
		<comments>http://www.employeeevolution.com/archives/2009/04/23/why-isnt-mainstream-gen-y-buying-into-the-new-web/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 14:53:56 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Generation Y</dc:subject>
	<dc:subject>Social Media</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/04/23/why-isnt-mainstream-gen-y-buying-into-the-new-web/</guid>
		<description><![CDATA[Generation Y practically invented social media.  Friendster was the original, but when Facebook came on the college scene in 2004, everything changed.  College students took their offline friends and aggregated them in one place online.  Guys browsed through their college networks to find cute girls they had seen at the library, and [...]]]></description>
			<content:encoded><![CDATA[<p>Generation Y practically invented social media.  Friendster was the original, but when Facebook came on the college scene in 2004, everything changed.  College students took their offline friends and aggregated them in one place online.  Guys browsed through their college networks to find cute girls they had seen at the library, and everyone posted photos from last night’s drunken party or Saturday afternoon’s football game.</p>
<p>Facebook was like being at a college frat party with all the people from your school, but online.</p>
<p>Well, things changed.  Facebook opened up, Second Life created a virtual world for everyone to live in, LinkedIn connected all the older white-collar professionals, Twitter jumped on the scene and let all the narcissists scream, “<a href="http://www.youtube.com/watch?v=PN2HAroA12w&#038;feature=player_embedded">Look at me</a>,&#8221; and Facebook followed the trend with their new redesign.</p>
<p>But Generation Y is not inventing the new web.  Older people are.   The new web is all about hyper-connectivity, real-time updates, and living your life online.  And mainstream twenty-somethings aren’t buying into it.</p>
<p><strong>Twitter</strong><br />
<a href="http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html">According to Comscore</a>, the majority of Twitter users worldwide are 35 or older. Young adults 18-24 only make up 10.6% of the Twitter population in the US and are less likely than the average user to tweet.   45-54 year olds are actually 36 percent more likely than average to visit Twitter.  </p>
<p>The traditional social media early adopters are 18 -24 and Twitter is the new social media darling.  Why isn&#8217;t Gen Y biting?</p>
<p><strong>LinkedIn</strong><br />
Gen Y is not on LinkedIn. <a href="http://www.techcrunch.com/2009/03/05/read-hoffman-tells-charlie-rose-every-individual-is-now-an-entrepreneur/"> The average age of a LinkedIn user is 40-years old</a>.  LinkedIn profiles do two things.  They let you show the world all the great things you’ve accomplished (most twenty-somethings haven’t accomplished much yet) and they let you connect with other business people in your industry (Gen Y has no idea what industry they’re in and don’t have many connections yet). </p>
<p>Want more proof that LinkedIn doesn’t get Gen Y?  They just did a major <a href="http://grads.linkedin.com">marketing and PR push to recent grads</a> offering their premium service for 3 months free and pitching the site as a way to get jobs in a down economy.  So far, this isn’t working, and I don’t expect it to anytime soon.</p>
<p><strong>Facebook</strong><br />
Facebook is growing at an unparalleled speed, and <a href="http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/">the new adopters are older folks</a>.  The 35 to 54 Year old demographic grew at a rate of 276% over the last six months and the 55+ demographic grew more than 194% over the same time period, while 18-24 year olds only grew 20%.    These same older adopters are joining sites like Twitter where it’s all about real-time updates and hyper-connectivity.    </p>
<p>When Facebook made a design change to simulate Twitter, there was a major user revolt, of course, many of the angriest people were long time Facebook users (i.e. Gen Y).  Sure, change is difficult and oftentimes people buy in after some getting used to. But this one just seems different.  </p>
<p><strong>Want More? </strong><br />
<a href="http://www.eetimes.com/news/semi/showArticle.jhtml?articleID=216300191">A recent Accenture survey</a> concluded that Baby boomers, defined in Accenture&#8217;s survey as those 45 years old or older, are embracing popular consumer technology applications nearly 20 times faster than younger generations. Compared to a year ago, Gen Y consumers between the ages of 18 and 24, are decelerating their use of consumer electronics and related services including social networking, blogging, listening to podcasts and posting video on the Internet.  Yet, there was a 67 percent increase among baby boomers reading blogs or listening to podcasts..</p>
<p><strong>So why isn’t Gen Y buying in to the new web?  </strong></p>
<p>Are we simply not a group of early adopters?  Would we rather be the followers waiting to see what our older, more experienced peers latch on to before we jump in?  </p>
<p>Or, does Gen Y have an innate sense that too much connectivity and too much time online is unproductive and does nothing more than allow you to run in circles and chase something that you can never actually attain.  </p>
<p>Or maybe, Gen Y is still all about being cool, and Silicon Valley just isn’t that cool.  <a href="http://www.nytimes.com/2009/03/29/technology/internet/29face.html?pagewanted=3&#038;_r=2&#038;em">Facebook isn’t even pretending to be cool anymore</a>.   </p>
<p>Chris Cox, Facebook’s Director of Products says, “The people who started the company weren’t cool. I’m not cool, if you look at the people who work here, it’s much more nerdy and curious than cool….Cool only lasts for so long, but being useful is something that applies to everyone.”  </p>
<p>He’s probably right.  Useful does apply to everyone, but hip, early adopters are always chasing cool.  They’re not chasing useful.</p>
<p>Personally, I think its a combination of the three and when the right tool comes along, Gen Y will take the lead.  But whatever the reason is, the numbers show that mainstream Gen Y is not latching on to the newest social media tools, and for a group of people who are supposed to be the trend setters, this is a strange phenomenon.</p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=618&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_618" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/OS5jwOeVLtE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/04/23/why-isnt-mainstream-gen-y-buying-into-the-new-web/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/04/23/why-isnt-mainstream-gen-y-buying-into-the-new-web/</feedburner:origLink></item>
		<item>
		<title>Personal Branding is Not a Fad, and Why You Need to Read This Book</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/AhQRVnw5EuE/</link>
		<comments>http://www.employeeevolution.com/archives/2009/04/07/personal-branding-is-not-a-fad-and-why-you-need-to-read-this-book/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 14:12:37 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Books</dc:subject>
	<dc:subject>Career Development</dc:subject>
	<dc:subject>Generation Y</dc:subject>
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/04/07/personal-branding-is-not-a-fad-and-why-you-need-to-read-this-book/</guid>
		<description><![CDATA[Tom Peters first wrote about The Brand Called You in a 1997 issue of Fast Company.  Slowly but surely, in the 12 years since, Personal Branding has gone mainstream.  Nearly everyone in the social media/web 2.0 world is aware that what we do, both online and off, defines our personal brands.  College [...]]]></description>
			<content:encoded><![CDATA[<p>Tom Peters first wrote about The Brand Called You in a 1997 issue of Fast Company.  Slowly but surely, in the 12 years since, Personal Branding has gone mainstream.  Nearly everyone in the social media/web 2.0 world is aware that what we do, both online and off, defines our personal brands.  College students get it too.  At a University of Wisconsin panel last week, we polled the audience and more than 75% people had heard of personal branding.  </p>
<p>Despite this, many college students and young professionals aren’t exactly sure how to effectively build a brand.  Lucky for them, my buddy Dan Schawbel’s new book, “<a href="http://www.amazon.com/Me-2-0-Powerful-Achieve-Success/dp/1427798206/ref=pd_bbs_sr_2?ie=UTF8&#038;s=books&#038;qid=1239112357&#038;sr=8-2">Me 2.0:  Build a Powerful Brand To Achieve Career Success</a>” will teach you exactly how to do it.  Anyone who wants to give themselves the best chance to succeed in this new, hyper-connected world, needs to <a href="http://www.amazon.com/Me-2-0-Powerful-Achieve-Success/dp/1427798206/ref=pd_bbs_sr_2?ie=UTF8&#038;s=books&#038;qid=1239112357&#038;sr=8-2">check it out</a>.</p>
<p>If you’re still not convinced, here are a couple reasons why I know that personal branding is not a fad, and why you should buy Dan’s book, or at least <a href="http://personalbrandingblog.com/">read his blog</a><a href='http://www.employeeevolution.com/wp-content/uploads/2009/04/me-20.jpg' title='me-20.jpg'><img src='http://www.employeeevolution.com/wp-content/uploads/2009/04/me-20.thumbnail.jpg' alt='me-20.jpg' border="0" style="padding: 10px; float: right; border: 0px;" /></a></p>
<p><strong>Everyone’s an entrepreneur</strong><br />
The average stay at a job for Generation Y is about 18 months.  Job hopping is the norm these days, and even the recession isn’t going to change this fact.  So, if you’re changing jobs every couple of years, you need to think of yourself like an entrepreneur.  <a href="http://www.techcrunch.com/2009/03/05/read-hoffman-tells-charlie-rose-every-individual-is-now-an-entrepreneur/">Reid Hoffman</a>, the CEO of Linkedin says, “Every individual is now an entrepreneur, whether they recognize it or not. Because it used to be that you got a job at one company and you were there 20, 30, 40, years. That’s been dead for decades. That’s even dying in Japan. The salary man no longer even exists in Japan.”  </p>
<p>Entrepreneurs start companies, and the smart ones spend a lot of time branding those companies and branding themselves.  If every individual is an entrepreneur then it makes sense that you start managing your personal brand too.</p>
<p><strong>Google is Branding You Right Now</strong><br />
It’s true.  You have a personal brand and someone can find it on Google.  If it takes hours of searching to find some information about you online, then you’re probably doing a poor job of <em>creating</em> your personal brand.  If the first thing someone finds is your Facebook page with pictures of you beer bonging in college, then you’re doing a poor job of <em>managing</em> your personal brand.  Regardless, Google is branding you as a party animal, or a music lover, or a blogger or completely out of touch.  First impressions are important, and increasingly first impressions are happening on Google.  You may as well make a good one.</p>
<p><strong>Personal branding lets you learn about you</strong><br />
I have to admit, when I first heard the term personal branding, I thought it was kind of lame.  But as I’ve progressed in my career and in my life, I see the importance of defining who I am to the world and more importantly, I see the importance in defining who I am to me.  Entrepreneurs deal with this all the time.  I often find myself in meeting asking the question, “What is Brazen Careerist?  What are our values?  What’s our mission?”  When you figure out those questions, you can accurately define your company’s brand.  Well, it seems pretty important to ask the same questions of an individual.  What do you stand for?  What are your goals?  Where do you want to end up in life?</p>
<p>Creating a personal brand allows you to look at where you are right now, and think about where you want to be and then you get to project that self knowledge to the world.  That’s pretty powerful stuff.</p>
<p>So, what are you waiting for?  <a href="http://www.amazon.com/Me-2-0-Powerful-Achieve-Success/dp/1427798206/ref=pd_bbs_sr_2?ie=UTF8&#038;s=books&#038;qid=1239112357&#038;sr=8-2">Buy the book.  Build your brand.<br />
</a></p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=616&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_616" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/AhQRVnw5EuE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/04/07/personal-branding-is-not-a-fad-and-why-you-need-to-read-this-book/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/04/07/personal-branding-is-not-a-fad-and-why-you-need-to-read-this-book/</feedburner:origLink></item>
		<item>
		<title>Why You Can’t Afford to Ignore Your Audience</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/Wxv7SgOFsEE/</link>
		<comments>http://www.employeeevolution.com/archives/2009/03/19/why-you-can%e2%80%99t-afford-to-ignore-your-audience/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 13:22:14 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/03/19/why-you-can%e2%80%99t-afford-to-ignore-your-audience/</guid>
		<description><![CDATA[Brazen is officially one-year-old this month.  We actually launched the site on March 1, 2008, so I’m a couple of weeks late with this announcement, but better late than never. If you were with us the first day we launched you’ll remember the photo on the front page was of a woman in a tank-top shirt showing her stomach and flashing a handful of $100 bills for everyone to see. It was obnoxious, a little risqué, and quite frankly, a poor representation of our brand.  We really figured this out...  ]]></description>
			<content:encoded><![CDATA[<p>Brazen is officially one-year-old this month.  We actually launched the site on March 1, 2008, so I’m a couple of weeks late with this announcement, but better late than never. </p>
<p>If you were with us the first day we launched you’ll remember the photo on the front page was of a woman in a tank-top shirt showing her stomach and flashing a handful of $100 bills for everyone to see.  </p>
<p><img src="http://i81.photobucket.com/albums/j218/ryanpaugh/Woman-with-Money_Brazen.png" style="padding-right: 10px; padding-bottom: 5px; float: left; border: 0px" /> It was obnoxious, a little risqué, and quite frankly, a poor representation of our brand.  We really figured this out about a month after we launched.  Ryan Paugh and I were driving down the road in Madison and we saw a billboard.  As we crept closer, we couldn’t believe our eyes, the woman from the homepage was on the billboard, staring us in the face, flashing $100 bills and telling us to go to Ho-Chunk casino!</p>
<p>It doesn’t take a genius to figure out that Brazen Careerist and Ho-Chunk casino should not be using the same stock photos.  And in this case, Ho-Chunk got it right.  We made a branding mistake.   But that’s cool; we’ve made a ton of mistakes in the past 18 months.  Luckily, we’ve learned from every mistake we’ve made, and I’d like to think we’re a better company, and better community because of it.</p>
<p>Now we’re taking a step back and trying to figure out what to do next at Brazen.  We have a million ideas.  In fact, our tiny development team could probably spend the next two years building the ideas we’ve already thrown around.  But we want to make sure that the next thing we do really benefits the community.</p>
<p>So we’re asking for feedback from Brazen Careerist members, readers or potential members who are just waiting for us to do something really cool before they join.  If there was one feature or addition that you would like to see on Brazen Careerist, what would it be?  Feel free to leave a suggestion below, or join the conversation on the official Team Brazen blog where I lay out a couple of our ideas. </p>
<p>The biggest lesson we’ve learned at Brazen and a lesson that can be applied to every company is that the audience is ALWAYS right.  The people you are trying to reach ultimately decide what is appropriate for your brand and what isn’t.  </p>
<p>For example, if you’re a recruiter trying to fill an entry level position, it doesn’t matter how cool you think your company is, or how lucky you think someone would be if they get the job that you are trying to fill, you really have no idea what recruits will think until you ask.  </p>
<p>In this case, I would ask your newest employees.  Find out what attracted them to the company and what things you should highlight when you’re branding your company as a great place to work.  Then try a few things out and determine which are the most successful.  After a few interviews, you can even ask the recruits directly what attracted them to the company.</p>
<p>Even if you don’t get the response you’re looking for, when you ask your audience exactly what they want and you listen to them, you won’t have to guess about what may work and what may not.  </p>
<p>A surefire way to be successful is to have an army of people who find your company, product or service useful AND truly believe in what you are doing.  But for people to care about what you’re doing, you first have to care about what they want.</p>
<p>From here on out, we’ll be asking for as much input as possible from our community before starting a new project.  I would highly recommend your company do the same.  </p>
<p>(And don’t forget to leave us some feedback here or on the Brazen blog!)</p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=615&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_615" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/Wxv7SgOFsEE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/03/19/why-you-can%e2%80%99t-afford-to-ignore-your-audience/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/03/19/why-you-can%e2%80%99t-afford-to-ignore-your-audience/</feedburner:origLink></item>
		<item>
		<title>I’ll be Working on Vacation – What’s Your Idea of Work/Life Balance?</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/X19CgXkXJYU/</link>
		<comments>http://www.employeeevolution.com/archives/2009/03/05/i%e2%80%99ll-be-working-on-vacation-%e2%80%93-what%e2%80%99s-your-idea-of-worklife-balance/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 17:45:54 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Work/Life</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/03/05/i%e2%80%99ll-be-working-on-vacation-%e2%80%93-what%e2%80%99s-your-idea-of-worklife-balance/</guid>
		<description><![CDATA[My father turned 60 last month. The plan was always to bring him to Ireland for his 60th birthday.  Unfortunately, the recession hit and I&#8217;m a little short on cash, so we’re scrapping the plan until his 61st, and going on a short family vacation to West Palm Beach.
It’s been a long time since [...]]]></description>
			<content:encoded><![CDATA[<p>My father turned 60 last month. The plan was always to bring him to Ireland for his 60th birthday.  Unfortunately, the recession hit and I&#8217;m a little short on cash, so we’re scrapping the plan until his 61st, and going on a short family vacation to West Palm Beach.</p>
<p>It’s been a long time since I went on a real vacation.  Since starting Brazen Careerist, I haven’t really taken any time off.  Work is always on my mind, and I’ve found some way to work every single day for the past 18 months.  In a lot of ways it doesn’t seem right to drop everything and take a real vacation.  We just took in some funding, we’re gaining new users and readers faster than ever, and I’m full of ideas for where the site should go in the next six to twelve months.  The truth is, shutting off for four days doesn’t even sound like fun.</p>
<p>So, Ive decided that I will be working on vacation.  I won’t be sitting in front of a computer all day, but I will be running new ideas past <a href="http://brazencareerist.com/profile/dan-healy">my brother </a>and <a href="http://modite.com/blog">Rebecca</a>.   I’ll be discussing our latest financing round and other issues with my parents.  And I’ll probably put together a PowerPoint presentation for our March board meeting on the plane and at the airports.  </p>
<p>I have allowed work to completely, totally, consume my life, and I couldn’t be happier.  After years of discussing what work life balance really means I’ve realized that to me, at this point in time, working on vacation is my perfect work/life balance.  </p>
<p>What’s yours?</p>
<p><em>For more thoughts on working on vacation, check out the post I wrote from Napa Valley, California (my last real vacation)</p>
<p><a href="http://blog.penelopetrunk.com/2007/07/03/twentysomething-when-working-on-vacation-isnt-work/">When Working on Vacation Isn’t Really Work</a><br />
</em></p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=614&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_614" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/X19CgXkXJYU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/03/05/i%e2%80%99ll-be-working-on-vacation-%e2%80%93-what%e2%80%99s-your-idea-of-worklife-balance/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/03/05/i%e2%80%99ll-be-working-on-vacation-%e2%80%93-what%e2%80%99s-your-idea-of-worklife-balance/</feedburner:origLink></item>
		<item>
		<title>10 More Ways Generation Y Will Change the Workplace</title>
		<link>http://feedproxy.google.com/~r/employeeevolution/~3/fs4AGo1FLHI/</link>
		<comments>http://www.employeeevolution.com/archives/2009/02/26/10-more-ways-generation-y-will-change-the-workplace/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 10:00:33 +0000</pubDate>
		<dc:creator>Ryan Healy</dc:creator>
		
	<dc:subject>Noteworthy</dc:subject>
	<dc:subject>Generation Y</dc:subject>
		<guid isPermaLink="false">http://www.employeeevolution.com/archives/2009/02/26/10-more-ways-generation-y-will-change-the-workplace/</guid>
		<description><![CDATA[Last May, I wrote a post titled 10 Ways Generation Y Will Change the Workplace.  It received a lot of attention and more importantly a lot of conversation.  The gist of the post was not to say that Generation Y is great and we will make everything better.  Rather, it was a [...]]]></description>
			<content:encoded><![CDATA[<p>Last May, I wrote a post titled <a href="http://www.employeeevolution.com/archives/2008/05/23/10-ways-generation-y-will-change-the-workplace/">10 Ways Generation Y Will Change the Workplace</a>.  It received a lot of attention and more importantly a lot of conversation.  The gist of the post was not to say that <a href="http://brazencareerist.com">Generation Y</a> is great and we will make everything better.  Rather, it was a testament to what I witnessed during trips to different companies and what I heard from my peers in the workforce.  </p>
<p>Nine months later, the economy has collapsed and the workplace is changing before our eyes.  This next year or two will be a defining time for our generation, and I believe it will shape our world view and work view in many ways.  Based on this, I’ve come up with 10 more ways Generation Y will change the workplace.  Hopefully it will strike up just as much conversation and maybe even some action, so things can start changing for the better.<br />
<strong><br />
1. We’ll reduce executive compensation for underperforming companies</strong><br />
It’s already happening.  <a href="http://www.latimes.com/business/la-fi-pay-impact-2009feb05,0,4979583.story ">Obama put a $500,000 cap on executive pay</a> at the banks that were bailed out.  In 2007, the average CEO salary at the largest companies was more than $11 Million.   It&#8217;s hard to justify paying anyone that much.  In some cases, these executives probably do provide more $11 million in value to their respective companies.  And when that happens, they should be compensated for it.  But having a CEO expect $11 million regardless of performance is just bad business. The Obama administration is setting the precedent, and as Gen Y takes power we will follow through and reduce executive compensation for underperforming companies.<br />
<strong><br />
2. Discussing salaries will be completely normal</strong><br />
Transparency is king.  You hear it everywhere these days.  Social media is forcing companies to open up their doors and show the world what’s really going on.  <a href="http://www.cato-at-liberty.org/2009/02/12/obama-transparency-and-stimulus/">Obama has promised budget transparency</a> to the American public.  And the vast majority of the world’s under-30 population are living their entire lives online.  Transparency is no longer an option.   Websites like <a href="http://glassdoor.com">Glassdoor</a> and <a href="http://payscale.com">Payscale</a> let you compare your salary with others in the industry.  <a href="http://abcnews.go.com/Video/playerIndex?id=6668520 ">My company, Brazen Careerist practices complete transparency</a>.  Even financial gurus like <a href="http://abcnews.go.com/Video/playerIndex?id=6668520 ">Suzie Orman</a> say it’s great for business.  As Gen Y continues to work our way up the ladder, it will just be a matter of time before companies of all sizes have transparent salaries.<br />
<strong><br />
3. Employees will be more loyal than ever before</strong><br />
Transparency does not just mean that everyone knows what everyone else in a company makes.  It means that the company must educate their employees on everything that is going on.  When Pepsi was ready to release their new “Gen Y Friendly” logo to the world, they wanted to make sure that their employees weren’t surprised when they found it in the grocery store.  So they invited their staff to a party and introduced the product.  The employees were excited and they felt like the company actually cared about them.  When employees feel like they matter and the company thinks about them first, they feel a sense of pride and true loyalty to a company.  Expect to see this trend continue as Gen Y comes of age.</p>
<p><strong>4. There will be less mass layoffs, but more pay cuts</strong><br />
When someone feels a true sense of pride and loyalty to their company, they’re more likely to figure out a way for everyone to pull through when times are tough.  We watched our parents and our friend’s parents being laid off when we were young and we’re going through it now.  We know the hardship that comes with it.  Don’t be surprised to see across-the-board pay-cuts instead of mass layoffs when times get tough.  Start ups do it all the time – my company did it without thinking twice.  And it’s already happening at large corporations; <a href="http://gawker.com/5156839/silicon-valleys-next-big-innovation-pay-cuts ">HP just instituted a 5% or more across-the-board pay-cut</a> rather than laying off hundreds.  When you’re part of a team, you want that team to succeed, and you’ll do what’s necessary to survive.  And as we all know, Generation Y is the ultimate team player generation.    </p>
<p><strong>5. We’ll truly get over the “punch clock” mentality</strong><br />
It’s easy to say you have a progressive workplace and that you don’t care what hours people are actually working at the office or what they do outside of work.  But the truth is, companies care and people care.  At the typical company, everyone notices what time someone leaves the office and what time people get in.  We’re still stuck in a workplace that was designed around producing widgets on an assembly line.  As life moves more and more online, and new technologies are invented that allow traditional offices to be truly optional, the punch clock mentality will slowly disappear.  By the time Gen Y is ready to retire, people won’t even know what a punch clock is, and maybe then we will finally be working in the environment that knowledge workers are meant to work in.</p>
<p><strong>6. Independent contractors will become part of the team</strong><br />
Nearly every company hires independent contractors to work for them.  Contractors are great.  They don’t require health insurance and you don’t have to pay the extra taxes.  But they’re often treated very differently than traditional employees.  As more people develop skills that allow them to be effective independent contractors, and some form of universal healthcare is finally adopted, companies will begin to think of their contractors as their employees.  When Brazen had a big budget, we worked with a ton of contractors.  When people asked how many employees we had, I would always mention that our team felt much larger because of all the freelancers.  As the number of independent contractors increases, they will become a vital part of the team.<br />
<strong><br />
7. Corporate branding will work in conjunction with personal branding</strong><br />
Companies spend a lot of money on branding.  They throw huge budgets at PR firms and superbowl ads.  It usually results in a ton of brand recognition.  But brand recognition is no longer enough.  Consumers want transparency, conversation and experience.  Generation Y doesn’t want a company to talk AT us, we want to talk WITH a company.  The only way for a company to talk with a person is to give employees the freedom to interact.  It’s already happening as people like <a href="http://twitter.com/sharpiesusan">Sharpie Susan </a>are branding themselves as social media players and <a href="http://blog.sharpie.com/">helping their companies</a> in the process.  Who knows exactly how this will play out, but as Gen Y invents new technologies and new marketing strategies, corporate branding will never look the same.   </p>
<p><strong>8. Leadership will be a team effort</strong><br />
Jack Welch was a larger than life CEO.  Everyone knew who he was and his personal brand may have been just as big as GE’s brand.  In <a href="http://www.amazon.com/Good-Great-Companies-Leap-Others/dp/0066620996/ref=pd_bbs_sr_1?ie=UTF8&#038;s=books&#038;qid=1235619119&#038;sr=8-1">Good to Great</a>, Jim Collins determined that dominant CEOs like Jack Welch actually have a lower than average ROI during their tenure.  This is because CEOs need to be respected and admired by their employees, and they need to be selfless and always thinking about the organization.  As a team-oriented group, Generation Y will not stand by and watch one person insert his will on the company.  We will figure out a new form of leadership, where one person is the decision maker, but leading is a team effort. With all the new social technologies, there will always be a place for people with huge personal brands and huge personal egos.  They will make a lot of money and still be well-known, but they won’t be the ones running large organizations.<br />
<strong><br />
9. We will really know people before we hire them</strong><br />
I can’t tell you exactly how they will look, but sooner than later, resumes will be extremely different.  It’s not because a hard copy piece of paper is outdated, it’s because people are becoming more and more complex.  Resumes were created when people went to school, graduated, got a job and maybe another job.  But today people <a href="http://modite.com/blog">blog, job-hop</a> and have multiple hobbies outside of work.  We live our lives online.  It’s too limiting to judge someone based on one sheet of paper.  Social technologies give employers a window into people’s souls.  As Gen Y become responsible for hiring decisions, you can bet we will know almost everything we possibly can about someone before we give them an offer.<br />
<strong><br />
10. Entry level employees will be students and teachers</strong><br />
In the old days, entry-level employees had to pay dues before they moved up.  This makes sense, it’s impossible to know how a job or an industry works when you’ve never been there before.  Young people had everything to learn and nothing to teach.  Things are different now.  For the first time in history, the youngest people in the workplace have the most knowledge about a very important topic – technology.  And get this; we want to teach our bosses and managers how to use these technologies.  This trend will continue.  Young people will stay on top of the newest useful technologies.  As Gen Y grows up, cross-mentor programs will be instituted.  Old will teach young and young will teach old.  Sounds like a great environment to me.  </p>
<p class="akst_link"><a href="http://www.employeeevolution.com/?p=613&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_613" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/employeeevolution/~4/fs4AGo1FLHI" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.employeeevolution.com/archives/2009/02/26/10-more-ways-generation-y-will-change-the-workplace/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.employeeevolution.com/archives/2009/02/26/10-more-ways-generation-y-will-change-the-workplace/</feedburner:origLink></item>
	</channel>
</rss>
